Backup Documents 03/24/2026 Item #16M 1 ORIGINAL DOCUMENTS CHECKLIST & ROUTING SLIP
TO ACCOMPANY ALL ORIGINAL THE BOARD OF COUNTY COMMISSIONERS O DOCUMENTSTO ICE FOR SIGNATURE I M
Print on pink paper. Attach to original document. The completed routing slip and original documents are to be forwarded to the County Attorney
Office at the time the item is placed on the agenda. All completed routing slips and original documents must be received in the County Attorney
Office no later than Monday preceding the Board meeting.
**NEW** ROUTING SLIP
Complete routing lines#1 through#2 as appropriate for additional signatures,dates,and/or information needed. If the document is already complete with
the exception of the Chairman's signature,draw a line through routing lines#1 through#2,complete the checklist,and forward to the County Attorney Office.
Route to Addressee(s) (List in routing order) Office _ Initials Date
1. Risk Risk Management
2. County Attorney Office County Attorney Office
cm 6- 3 )61(3c0
4. BCC Office Board of County
Commissioners _OK 9x/i7H 3/2C
4. Minutes and Records Clerk of Court's Office
5. Procurement Services Procurement Services
PRIMARY CONTACT INFORMATION
Normally the primary contact is the person who created/prepared the Executive Summary. Primary contact information is needed in the event
one of the addressees above,may need to contact staff for additional or missing information.
Name of Primary Staff Cole Chandler/Procurement Contact Information 239-252-8987
Contact/Department
Agenda Date Item was March 24th,2026 Agenda Item Number 16.M.1
Approved by the BCC
Type of Document Agreement Number of Original 1
Attached Documents Attached
PO number or account N/A 25-8341 25-8341
number if document is "Tourism Marketing& Paradise Advertising&
to be recorded Promotion" Marketing Inc.
INSTRUCTIONS & CHECKLIST
Initial the Yes column or mark"N/A"in the Not Applicable column,whichever is Yes N/A(Not
appropriate. (Initial) Applicable)
1. Does the document require the chairman's original signature STAMP OK N/A
2. Does the document need to be sent to another agency for additional signatures? If yes, N/A
provide the Contact Information(Name;Agency;Address;Phone)on an attached sheet.
3. Original document has been signed/initialed for legal sufficiency. (All documents to be cc
signed by the Chairman,with the exception of most letters,must be reviewed and signed
by the Office of the County Attorney.
4. All handwritten strike-through and revisions have been initialed by the County Attorney's N/A
Office and all other parties except the BCC Chairman and the Clerk to the Board
5. The Chairman's signature line date has been entered as the date of BCC approval of the cc
document or the final negotiated contract date whichever is applicable.
6. "Sign here"tabs are placed on the appropriate pages indicating where the Chairman's cc
signature and initials are required.
7. In most cases(some contracts are an exception),the original document and this routing slip N/A
should be provided to the County Attorney Office at the time the item is input into SIRE.
Some documents are time sensitive and require forwarding to Tallahassee within a certain
time frame or the BCC's actions are nullified. Be aware of your deadlines!
8. The document was approved by the BCC on March 24th,and all changes made N/A is not
during the meeting have been incorporated in the attached document. The County an option for
Attorney's Office has reviewed the changes,if applicable. this line.
9. Initials of attorney verifying that the attached document is the version approved by the /A is not
BCC,all changes directed by the BCC have been made,and the document is ready for the an option for
Chairman's signature. this line.
16 M 1
FIXED FEE PROFESSIONAL SERVICE AGREEMENT
# 25-8341
for
TOURISM MARKETING AND PROMOTION
THIS AGREEMENT, made and entered into on thiso i ' day of(march , 200&,
by and between Paradise Advertising&Marketing,INC.
authorized to do business in the State of Florida, whose business address is
5999 Central Avenue,Suite 302.St.Petersburg,FL 33710 ,(the "Contractor")
and Collier County, a political subdivision of the State of Florida, (the "County"):
WITNESSETH:
1. The Agreement shall be for a three ( 3 ) year period, commencing •
upon the date of Board approval; of on ,and terminating on
three ( 3 ) year(s) from that date or until all outstanding Purchase Order(s)
issued prior to the expiration of the Agreement period have been completed or
terminated.
The County may, at its discretion and with the consent of the Contractor, renew
the Agreement under all of the terms and conditions contained in this Agreement
for two ( 2 ) additional one ( 1 ) year(s) periods. The County shall
give the Contractor written notice of the County's intention to renew the
Agreement term prior to the end of the Agreement term then in effect.
The County Manager, or the County Manager's designee, may extend the
Agreement under all of the terms and conditions contained in this Agreement for
up to one hundred and eighty (180) days. The County Manager, or designee,
shall give the Contractor written notice of the County's intention to extend the
Agreement term prior to the end of the Agreement term then in effect.
2. COMMENCEMENT OF SERVICES. The Contractor shall commence the work
upon issuance of a ■ Purchase Order Noticc to Procccd Work Ordcr.
3. STATEMENT OF WORK. The Contractor shall provide services in accordance
with the terms and conditions of ❑■ Request for Proposal (RFP) I IInvitation to
Bid (ITB} I I Othcr (RFP )
# 25-8341 , including all Attachment(s), Exhibit(s) and Addenda and the
Contractor's proposal referred to herein and made an integral part of this
Agreement.
• The Contractor shall also provide services in accordance with Exhibit A —
Scope of Services attached hereto.
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3.1 This Agreement contains the entire understanding between the parties
and any modifications to this Agreement shall be mutually agreed upon in writing
by the Parties, in compliance with the County's Procurement Ordinance, as
amended, and Procurement Procedures in effect at the time such services are
authorized.
3.2 The execution of this Agreement shall not be a commitment to the
Contractor to order any minimum or maximum amount. The County shall order
items/services as required but makes no guarantee as to the quantity, number,
type or distribution of items/services that will be ordered or required by this
Agreement.
4. THE AGREEMENT SUM. The County shall pay the Contractor for the
performance of this Agreement based on Exhibit B- Fee Schedule, attached
hereto and the price methodology as defined in Section 4.1. Payment will be made
upon receipt of a proper invoice and upon approval by the County's Contract
Administrative Agent/Project Manager, and in compliance with Chapter 218, Fla.
Stats., otherwise known as the "Local Government Prompt Payment Act".
4.1 Price Methodology (as selected below):
n Lump Sum (Fixed Price): A firm fixed total price offering for a project; the risks
are transferred from the County to the contractor; and, as a business practice there
are no hourly or material invoices presented, rather, the contractor must perform
to the satisfaction of the County's project manager before payment for the fixed
price contract is authorized.
■ Time and Materials: The County agrees to pay the contractor for the amount
of labor time spent by the contractor's employees and subcontractors to perform
the work (number of hours times hourly rate), and for materials and equipment
used in the project (cost of materials plus the contractor's markup). This
methodology is generally used in projects in which it is not possible to accurately
estimate the size of the project, or when it is expected that the project
requirements would most likely change. As a general business practice, these
contracts include back-up documentation of costs; invoices would include number
of hours worked and billing rate by position (and company (or subcontractor)
timekeeping or payroll records), material or equipment invoices, and other
reimbursable documentation for the project.
Unit Price: The County agrees to pay a firm total fixed price (inclusive of all
costs, including labor, materials, equipment, overhead, etc.)for a repetitive product
or service delivered (i.e. installation price per ton, delivery price per package or
carton, etc.). The invoice must identify the unit price and the number of unit&
received (no contractor inventory or cost verification).
4.2 Any County agency may obtain services under this Agreement, provided
sufficient funds are included in their budget(s).
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4.3 Payments will be made for services furnished, delivered, and accepted,
upon receipt and approval of invoices submitted on the date of services or within
six (6) months after completion of the Agreement. Any untimely submission of
invoices beyond the specified deadline period is subject to non-payment under the
legal doctrine of "laches" as untimely submitted. Time shall be deemed of the
essence with respect to the timely submission of invoices under this Agreement.
4.4 The County, or any duly authorized agents or representatives of the County,
shall have the right to conduct an audit of Contractor's books and records to verify
the accuracy of the Contractor's claim with respect to Contractor's costs
associated with any Payment Application, Change Order, or Work Directive
Change.
4.5 ❑■ Travel and Reimbursable Expenses: Travel and Reimbursable
Expenses must be approved in advance in writing by the County. Travel expenses
shall be reimbursed as per Section 112.061 Fla. Stats.
Reimbursements shall be at the following rates:
Mileage $0.44.5 per mile
Breakfast $6.00
Lunch $11.00
Dinner $19.00
Airfare Actual ticket cost limited to tourist or coach
class fare
Rental car Actual rental cost limited to compact or
standard-size vehicles
Lodging Actual cost of lodging at single occupancy
rate with a cap of no more than $150.00 per
night
Parking Actual cost of parking
Taxi or Airport Limousine Actual cost of either taxi or airport limousine
Reimbursable items other than travel expenses shall be limited to the following:
telephone long-distance charges, fax charges, photocopying charges and
postage. Reimbursable items will be paid only after Contractor has provided all
receipts. Contractor shall be responsible for all other costs and expenses
associated with activities and solicitations undertaken pursuant to this Agreement.
5. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes
associated with the Work or portions thereof, which are applicable during the
performance of the Work. Collier County, Florida as a political subdivision of the
State of Florida, is exempt from the payment of Florida sales tax to its vendors
under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531 C.
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6. NOTICES. All notices from the County to the Contractor shall be deemed duly 1 b M 1
served if mailed or emailed to the Contractor at the following:
Company Name: Paradise Advertising&Marketing, INC.
Address: 5999 Central Avenue,Suite 302.
St. Petersburg,FL 33710
Authorized Agent: Barbara Karasek
Attention Name & Title: Chief Marketing Officer&Co-Owner
Telephone: 904-899-2845
E-Mail(s): bkarasek@paradiseadv.com
All Notices from the Contractor to the County shall be deemed duly served if mailed
or emailed to the County to:
Board of County Commissioners for Collier County, Florida
Division Name: Tourism
Division Director: Jay Tusa
Address: 2660 Horseshoe Dr. N#105
Naples, FL 34104
Administrative Agent/PM: Sandra Rios
Telephone: 239-252-2379
E-Mail(s): sandra.rios@collier.gov
The Contractor and the County may change the above mailing address at any time
upon giving the other party written notification. All notices under this Agreement
must be in writing.
7. NO PARTNERSHIP. Nothing herein contained shall create or be construed as
creating a partnership between the County and the Contractor or to constitute the
Contractor as an agent of the County.
8. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all
permits necessary for the prosecution of the Work shall be obtained by the
Contractor. The County will not be obligated to pay for any permits obtained by
Subcontractors.
Payment for all such permits issued by the County shall be processed internally
by the County. All non-County permits necessary for the prosecution of the Work
shall be procured and paid for by the Contractor. The Contractor shall also be
solely responsible for payment of any and all taxes levied on the Contractor. In
addition, the Contractor shall comply with all rules, regulations and laws of Collier
County, the State of Florida, or the U. S. Government now in force or hereafter
adopted. The Contractor agrees to comply with all laws governing the
responsibility of an employer with respect to persons employed by the Contractor.
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9. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person
to use in any manner whatsoever, County facilities for any improper, immoral or
offensive purpose, or for any purpose in violation of any federal, state, county or
municipal ordinance, rule, order or regulation, or of any governmental rule or
regulation now in effect or hereafter enacted or adopted. In the event of such
violation by the Contractor or if the County or its authorized representative shall
deem any conduct on the part of the Contractor to be objectionable or improper,
the County shall have the right to suspend the Agreement of the Contractor.
Should the Contractor fail to correct any such violation, conduct, or practice to the
satisfaction of the County within twenty-four (24) hours after receiving notice of
such violation, conduct, or practice, such suspension to continue until the violation
is cured. The Contractor further agrees not to commence operation during the
suspension period until the violation has been corrected to the satisfaction of the
County.
10. TERMINATION. Should the Contractor be found to have failed to perform his
services in a manner satisfactory to the County as per this Agreement, the County
may terminate said Agreement for cause; further the County may terminate this
Agreement for convenience with a thirty (30) day written notice. The County shall
be the sole judge of non-performance.
In the event that the County terminates this Agreement, Contractor's recovery
against the County shall be limited to that portion of the Agreement Amount earned
through the date of termination. The Contractor shall not be entitled to any other
or further recovery against the County, including, but not limited to, any damages
or any anticipated profit on portions of the services not performed.
11. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination
as to race, sex, color, creed or national origin or any other class protected by
federal or Florida law.
12. INSURANCE. The Contractor shall provide insurance as follows:
A. • Commercial General Liability: Coverage shall have minimum limits of
$1,000,000 Per Occurrence, $2,000,00o aggregate for Bodily Injury
Liability and Property Damage Liability. The General Aggregate Limit shall be
endorsed to apply per project. This shall include Premises and Operations;
Independent Contractors; Products and Completed Operations and Contractual
Liability.
I, ❑ Business--Auto L ilit`T Coverage shall have minimum limits of
$ Per Occurrence, Combined Single Limit for Bodily Injury Liability
and Property Damage Liability. This shall include: Owned Vehicles, Hired and
Non Owned Vehicles and Employee Non Ownership.
C. Workers' Compensation: Insurance covering all employees meeting
Statutory Limits in compliance with the applicable state and federal laws.
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The coverage must include Employers' Liability with a minimum limit of
$1oo,000 for each accident.
D. ❑■ Professional Liability: Shall be maintained by the Contractor to ensure its
legal liability for claims arising out of the performance of professional services
under this Agreement. Contractor waives its right of recovery against County as
to any claims under this insurance. Such insurance shall have limits of not less
than $ 1,000,000 each claim and aggregate.
& ❑ ybcr Liability Coverage shall have minimum limits of $
per occurrcncc.
I I ethnology Erg-aTd-Omi,ssions_eve age-shall hay a minim m limits
of$ per occurrence. .�7"�
Watercraft: Coverage shall have minimum limits of $ per
one
147
❑ s ho em a 's and-##,a ^ ,^ 4�
be maintained where applicable to the completion of the work $
per occurrence.
h I11tari a Coveran Ge erageshaµ have minimum limits of
$ per occurrence.
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minimum limits of$ per occurrence.
4 I I (other-\• Cov ago shall have
minimum limits of$ per occurrence. ��+�
Special Requirements: Collier County Board of County Commissioners, OR,
Board of County Commissioners in Collier County, OR, Collier County
Government shall be listed as the Certificate Holder and included as an
"Additional Insured" on the Insurance Certificate for Commercial General
Liability where required. This insurance shall be primary and non-contributory with
respect to any other insurance maintained by, or available for the benefit of, the
Additional Insured and the Contractor's policy shall be endorsed accordingly.
Current, valid insurance policies meeting the requirement herein identified shall be
maintained by Contractor during the duration of this Agreement. The Contractor
shall provide County with certificates of insurance meeting the required insurance
provisions. Renewal certificates shall be sent to the County thirty (30) days prior
to any expiration date. Coverage afforded under the policies will not be canceled
or allowed to expire until the greater of: thirty (30) days prior written notice, or in
accordance with policy provisions. Contractor shall also notify County, in a like
manner, within twenty-four (24) hours after receipt, of any notices of expiration,
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cancellation, non-renewal or material change in coverage or limits received by
Contractor from its insurer, and nothing contained herein shall relieve Contractor
of this requirement to provide notice.
Contractor shall ensure that all subcontractors comply with the same insurance
requirements that the Contractor is required to meet.
13. INDEMNIFICATION. To the maximum extent permitted by Florida law, the
Contractor shall defend, indemnify and hold harmless Collier County, its officers
and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys' fees and paralegals' fees, whether
resulting from any claimed breach of this Agreement by Contractor, any statutory
or regulatory violations, or from personal injury, property damage, direct or
consequential damages, or economic loss, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the Contractor or anyone
employed or utilized by the Contractor in the performance of this Agreement. This
indemnification obligation shall not be construed to negate, abridge or reduce any
other rights or remedies which otherwise may be available to an indemnified party
or person described in this paragraph.
This section does not pertain to any incident arising from the sole negligence of
Collier County.
13.1 The duty to defend under this Article 13 is independent and separate from the
duty to indemnify, and the duty to defend exists regardless of any ultimate liability
of the Contractor, County and any indemnified party. The duty to defend arises
immediately upon presentation of a claim by any party and written notice of such
claim being provided to Contractor. Contractor's obligation to indemnify and defend
under this Article 13 will survive the expiration or earlier termination of this
Agreement until it is determined by final judgment that an action against the County
or an indemnified party for the matter indemnified hereunder is fully and finally
barred by the applicable statute of limitations.
14. AGREEMENT ADMINISTRATION. This Agreement shall be administered on
behalf of the County by the Tourism Division
15. CONFLICT OF INTEREST. Contractor represents that it presently has no interest
and shall acquire no interest, either direct or indirect, which would conflict in any
manner with the performance of services required hereunder. Contractor further
represents that no persons having any such interest shall be employed to perform
those services.
16. COMPONENT PARTS OF THIS AGREEMENT. This Agreement consists of the
following component parts, all of which are as fully a part of the Agreement as if
herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), n Exhibit
A Scope of Services, Exhibit B Fee Schedule, Exhibit C Affidavit Regarding Labor
and Services n RFP/ ❑ ITB/ n Othcr
(RFP ) #25-8341 , including Exhibits, Attachments and
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Addenda/Addendum, ❑ subsequent quotes, and Other Exhibit/Attachment:
17. APPLICABILITY. Sections corresponding to any checked box ) will expressly
apply to the terms of this Agreement.
18. SUBJECT TO APPROPRIATION. It is further understood and agreed by and
between the parties herein that this Agreement is subject to appropriation by the
Board of County Commissioners.
19. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or
individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee,
service or other item of value to any County employee, as set forth in Chapter 112,
Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004-05, as
amended, and County Administrative Procedure 5311. Violation of this provision
may result in one or more of the following consequences: a. Prohibition by the
individual, firm, and/or any employee of the firm from contact with County staff for
a specified period of time; b. Prohibition by the individual and/or firm from doing
business with the County for a specified period of time, including but not limited to:
submitting bids, RFP, and/or quotes; and, c. immediate termination of any
Agreement held by the individual and/or firm for cause.
20. COMPLIANCE WITH LAWS. By executing and entering into this Agreement, the
Contractor is formally acknowledging without exception or stipulation that it agrees
to comply, at its own expense, with all federal, state and local laws, codes, statutes,
ordinances, rules, regulations and requirements applicable to this Agreement,
including but not limited to those dealing with the Immigration Reform and Control
Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto,
as either may be amended, as well as the requirements set forth in Florida Statue,
§448.095; taxation, workers' compensation, equal employment and safety
including, but not limited to, the Trench Safety Act, Chapter 553, Florida Statutes,
and the Florida Public Records Law Chapter 119, if applicable, including
specifically those contractual requirements at F.S. § 119.0701(2)(a)-(b) as stated
as follows:
IT IS THE CONTRACTOR'S DUTY TO PROVIDE PUBLIC
RECORDS RELATING TO THIS CONTRACT. IF THE
CONTRACTOR HAS QUESTIONS REGARDING THE
APPLICATION OF CHAPTER 119, FLORIDA STATUTES, IT
SHOULD CONTACT THE CUSTODIAN OF PUBLIC RECORDS AT:
Division of Communications, Government and Public Affairs
3299 Tamiami Trail East, Suite 102
Naples, FL 34112-5746
Telephone: (239) 252-8999
Email: PublicRecordRequest(a�colliercountvfl.gov
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The Contractor must specifically comply with the Florida Public Records Law to:
1. Keep and maintain public records required by the public agency to
perform the service.
2. Upon request from the public agency's custodian of public records,
provide the public agency with a copy of the requested records or allow
the records to be inspected or copied within a reasonable time at a cost
that does not exceed the cost provided in this chapter or as otherwise
provided by law.
3. Ensure that public records that are exempt or confidential and exempt
from public records disclosure requirements are not disclosed except as
authorized by law for the duration of the contract term and following
completion of the contract if the Contractor does not transfer the records
to the public agency.
4. Upon completion of the contract, transfer, at no cost, to the public agency
all public records in possession of the Contractor or keep and maintain
public records required by the public agency to perform the service. If the
Contractor transfers all public records to the public agency upon
completion of the contract, the Contractor shall destroy any duplicate
public records that are exempt or confidential and exempt from public
records disclosure requirements. If the Contractor keeps and maintains
public records upon completion of the contract, the Contractor shall meet
all applicable requirements for retaining public records. All records stored
electronically must be provided to the public agency, upon request from
the public agency's custodian of public records, in a format that is
compatible with the information technology systems of the public agency.
If Contractor observes that the Contract Documents are at variance therewith, it
shall promptly notify the County in writing. Failure by the Contractor to comply with
the laws referenced herein shall constitute a breach of this Agreement and the
County shall have the discretion to unilaterally terminate this Agreement
immediately.
21. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County
encourages and agrees to the successful Contractor extending the pricing, terms and
conditions of this solicitation or resultant Agreement to other governmental entities at
the discretion of the successful Contractor.
22. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or
otherwise unenforceable, in whole or in part, the remaining portion of this Agreement
shall remain in effect.
23. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to
this Agreement in compliance with the Procurement Ordinance, as amended, and
Procurement Procedures.
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24. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted
by this Agreement to resolve disputes between the parties, the parties shall make a
good faith effort to resolve any such disputes by negotiation. The negotiation shall be
attended by representatives of Contractor with full decision-making authority and by
County's staff person who would make the presentation of any settlement reached
during negotiations to County for approval. Failing resolution, and prior to the
commencement of depositions in any litigation between the parties arising out of this
Agreement, the parties shall attempt to resolve the dispute through Mediation before
an agreed-upon Circuit Court Mediator certified by the State of Florida. The mediation
shall be attended by representatives of Contractor with full decision-making authority
and by County's staff person who would make the presentation of any settlement
reached at mediation to County's board for approval. Should either party fail to submit
to mediation as required hereunder, the other party may obtain a court order requiring
mediation under section 44.102, Fla. Stat.
25. VENUE. Any suit or action brought by either party to this Agreement against the other
party relating to or arising out of this Agreement must be brought in the appropriate
federal or state courts in Collier County, Florida, which courts have sole and exclusive
jurisdiction on all such matters.
26. F I KEY PERSONNE The Contractor's personnel and management to be utilized for
this project shall be knowledgeable in their areas of expertise. The County reccrvca
the right to perform investigations as may be deemed necessary to ensure that
competent persons will be utilized in the performance of the Agreement. The
Contractor shall assign as many people as necessary to complete the services on a
timely basis, and each person assigned shall be available for an amount of time
adequate to meet the required service dates. The Contractor shall not change Kcy
Personnel unless the following conditions arc met: (1) Proposed replacements have
substantially the same or better qualifications and/or experience. (2) that the County
is notified in writing as far in advance as possible. The Contractor shall make
commercially reasonable efforts to notify Collier County within seven (7) days of the
change. The County retains final approval of proposed replacement personnel.
n AGREEMENT STAFFING. The Contractor's personnel and management to be
utilized for this Agreement shall be knowledgeable in their areas of expertise. The
County reserves the right to perform investigations as may be deemed necessary to
ensure that competent persons will be utilized in the performance of the Agreement.
The Contractor shall assign as many people as necessary to complete required
services on a timely basis, and each person assigned shall be available for an amount
of time adequate to meet required services.
27. • ORDER OF PRECEDENCE. In the event of any conflict between or among the
terms of any of the Contract Documents, the terms of solicitation the Contractor's
Proposal, and/or the County's Board approved Executive Summary, the Contract
Documents shall take precedence.
ORDER OF PRECEDENCE (Grant Funded). In the event of any conflict between
or among the ter+s ef ariy ef the C ct Dec
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approved Executive Summary, the terms of the Agreement shall take precedence over
the-ter-his-ef-all-ether—Gehtfaet-Deetwhehtse-xeep4-the-tefh}s-ef-aRy-S-bipp4emental
Conditions shall take precedence over the Agreement. To the extent any conflict in the
terms of the Contract Documents cannot be resolved by application of the
he conflict shall be resolved by
imposing the more strict or costly obligation under the Contract Documents upon the
Contractor at County's discretion.
28. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without
the prior consent in writing of the County. Any attempt to assign or otherwise transfer
this Agreement, or any part herein, without the County's consent, shall be void. If
Contractor does, with approval, assign this Agreement or any part thereof, it shall
require that its assignee be bound to it and to assume toward Contractor all of the
obligations and responsibilities that Contractor has assumed toward the County.
29. SECURITY. The Contractor is required to comply with County Ordinance 2004-52, as
amended. Background checks are valid for five (5) years and the Contractor shall be
responsible for all associated costs. If required, Contractor shall be responsible for the
costs of providing background checks by the Collier County Facilities Management
Division for all employees that shall provide services to the County under this
Agreement. This may include, but not be limited to, checking federal, state and local
law enforcement records, including a state and FBI fingerprint check, credit reports,
education, residence and employment verifications and other related records.
Contractor shall be required to maintain records on each employee and make them
available to the County for at least four (4) years. All of Contractor's employees and
subcontractors must wear Collier County Government Identification badges at all times
while performing services on County facilities and properties. Contractor ID badges
are valid for one (1) year from the date of issuance and can be renewed each year at
no cost to the Contractor during the time period in which their background check is
valid, as discussed below. All technicians shall have on their shirts the name of the
contractor's business.
The Contractor shall immediately notify the Collier County Facilities Management
Division via e-mail (DL-FMOPS(a colliercountyfl.gov)whenever an employee assigned
to Collier County separates from their employment. This notification is critical to ensure
the continued security of Collier County facilities and systems. Failure to notify within
four (4) hours of separation may result in a deduction of$500 per incident.
Collier County Sheriff's Office (CCSO) requires separate fingerprinting prior to work
being performed in any of their locations. This will be coordinated upon award of the
contract. If there are additional fees for this process, the Contractor is responsible for
all costs.
(Intentionally left blank-signature page to follow)
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Fixed Price Professional Service Agreement
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IN WITNESS WHEREOF, the parties hereto, by an authorized person or agent, have
executed this Agreement on the date and year first written above.
ATTEST: BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
Crystal'K'1'inzel, Clerk of the Circuit
CR0 ahjii 6t roller
r 1' '_� d Rw By:i( ; s as rman's Dan Kowal , Chair
` 'uretoChai only
gCo► lrr ttlr'`s Witnesses:
Paradise Advertising&Marketing,INC.
Contractor
By: tt ?LLu9(/aiLidiAtiC-1
trac or's First Witness u nature,
J okr, ill hs 5 TType/print signature and tltlel'
TType/print witness namet
C tractor's Second Witness
f.e7\,v, ,I c 6.SOri C It t?PrQ rc,
tType/print witness nameT
A proved Form an Legality:
r
my Atto ne
Il Print Name
Wage 12 of 16
I Fixed Price Professional Service Agreement
1 [2025_ver.2]
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Exhibit A
Scope of Services
■ following this page (containing 3 page/s)
this exhibit is not applicable
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Exhibit A—Scope of Services
#25-8341 "Tourism Marketing and Promotions"
1. Scope and Responsibilities
The County is seeking a full-service advertising, promotion, marketing and digital firm with extensive
experience in marketing tourism destinations in various local, regional, national and international target
markets. The firm should have extensive expertise in domestic and international advertising, social media and
digital marketing and in strategic planning and implementation of annual marketing plans and promotional
programs and events.
While the firm will be acting in an independent contractor role,the County may:
• Provide a temporary workspace,access to telephone and intemet service if needed while on County
property at County's expense.
• Pre-approve any advertising,production,media,and travel expenditures created or distributed by the successful
firm.
• Reimburse pre-approved travel expenses related to executing the marketing plan elements or production
of advertising or promotional materials as outlined in Fla.Stat.Section 125.0104 and County
Resolution 2006-40.
The firm will be responsible for providing(this list is not exhaustive and is intended to be illustrative in nature)
the following:
• An annual marketing plan and a longer-term strategic plan.
• An advertising campaign which will allow for the broadest possible exposure into international and
domestic markets within the available budget maximizing the usage of cooperative advertising and
identifying promotional and value-added opportunities.
• Develop, nurture, and promote targeted consumers, meeting planners, trade professionals, and sports event
organizers.
• Be knowledgeable of and provide extensive industry research models for use in targeting strategic
audiences and determine and report return on investment of all campaigns and activities.
• Explore and provide possible joint-advertising programs which would match the CVB with travel-related
and non-travel advertisers,e.g.,airlines,auto rental centers,credit card companies,luggage companies,
suntan product manufacturers,etc.,as well as regional and statewide promotions with other destination
marketing organizations.
• Provide advertising,marketing,and promotional services that promote Collier County as a luxury
tourist destination worldwide.
• Provide measures,proof-of-performance,and results for all campaigns.
• Prepare and present monthly reports for presentation at the Tourist Development Council(TDC)
meetings and,when necessary,the Board of County Commissioners meetings.
• Manage paid social media content calendars, postings, and content generation for a variety of
platforms, including Facebook, Instagram, Linkedln, Pinterest, and YouTube. Work collaboratively
with the Public Relations team to create synergies with organic social media and paid social media
content and campaigns.
• Manage and monitor social media channels during emergency situations as outlined in the CVB's Crisis
Communications plan.
Page 1 of 3
Exhibit A—Scope of Services
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• Provide a"lead" contact person/project manager to the County; an individual who shall serve as a first
point of contact between the County and the firm. The Collier County Tourism Director or designee, at
their sole discretion,shall approve the appointment of the"lead"contact person/project manager.
• Assist with general analytical and web support functions,personalization, Search Engine Optimization
(SEO),content generation,and Application Programming Interfaces(API).
The firm, and all of its agents and subcontractors, are expected to comply with Fla. Stat. Section 125.0104
and the County's Ordinance 92-60 as amended and County Resolution 2006-40.
2. Marketing and Advertising Flat Service Fee
For marketing and advertising services in paid media and production, the County will pay an agreed-upon
annual fixed service fee in twelve monthly installments in lieu of media commissions and markup on outside
vendor services. This fee will be a percentage of the total annual Collier County Board-approved
destination marketing budget, comprised of paid media, creative services, production of all media and
collateral materials, photography, and video production. This fixed service fee will include account
management service time, senior management, media research, media buying and verifying, accounting,
administrative, and other internal operating costs. Should additional staffing needs arise,the request will be
considered on a case-by-case basis and,only with pre-approval,be implemented.
No markup will be applicable for vendor or subcontracted services,tools,paid media,social,or digital media.
3. Professional Fees/Creative Work-Optional Work-Optional Services
Optional Services includes any other related professional services (other than the Marketing and
Advertising Flat Service Fee), for marketing and promotional creative design, advertising, production,
photography,online and social media production and creative design,copywriting,direct mail development,
audiovisual production services,marketing research, social media creative and supervision and promotional
publicity. and included in the final agreement. The firm will provide quotes for pre-approval and invoices,
and proof of performance for each of these services/projects,which will include:
• A project quote estimate that includes the number of hours by each position(hourly rate)the extended
total, and any anticipated subcontractor hours and rates, travel, and miscellaneous charges such as
expenses relating to"photo shoots,"wardrobe,television or radio ads,special printing or service charges,
etc.at no additional mark-up or surcharges fees(at cost amounts).
• The firm's invoice that matches the approved estimate and includes the number of hours by each
position(with their hourly rate)and the extended total for payment and"at cost"invoices.
• Provide a copy of the advertising, promotional and marketing information or documentation of paid
media delivered such as affidavits and/or proof of performance.
4. General Requirements
• Pay media and production invoices/bills upon demand from suppliers with a full understanding that the
firm will not be reimbursed until the service has been performed and/or the promotion/advertisement
has appeared,and proof of performance has been supplied to and accepted by the County.
• Prepare reports required by the County and submit said reports as requested, including formal monthly
presentations to the Tourist Development Council(TDC)at the firm's expense.Establish and maintain a
system of records, books, and accounts in a manner satisfactory to the County, which is consistent
with and for the durations mandated by the affordability period.
• The selected firm will keep adequate records and supporting documentation that concern or reflect its
services. The records and documentation will be retained by the firm for a minimum of five (5)years
from the date of termination of this agreement.
• The County,or any duly authorized agents or representatives of the County,shall,free of charge,have the
right to audit,inspect and copy all such records and documentation as often as they deem necessary during
the period of this agreement and during the five (5) year period noted above; provided however, such
activity shall be conducted only during business hours.
Page 2 of 3 C)C/Exhibit A—Scope of Services
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• The County understands a portion of this work may be subcontracted to meet expertise or timelines
for the County. Similarly, the County reserves the right to contract/utilize other service providers
during the term of this contract for similar advertising,promotional,or marketing materials or services.
• Participate in certain meetings, discussions, project site visits, workshops and hearings, which
pertain to the administration of the services being provided and report results to the Board at the firm's
expense.
• Obtain travel compensation for programs and events per Fla.Stat.,Section 125.0104 and County Resolution 2006-
40.
• Obtain project management software for ease of reviewing and signing estimates,reviewing and approving
campaign materials,and providing feedback.
• Obtain pre-approval on stock materials,including,but not limited to,stock photos,voice talent,models,
clothing, etc. The firm must provide evidence of any restrictions, terms and conditions, or other
considerations prior to use.
• Charges for advertising and media placed by the firm on behalf of the CVB will be billed at the actual
cost paid by the firm and shall not include any markup for the specified medium or media.
• Charges for expertise talents and services needed to execute marketing, media, or production
advertisement placed by the Firm on behalf of the CVB will be billed at the actual cost paid by the firm.
• County will own all promotional, marketing, and advertising campaign materials, stock images, film,
negatives,videos,and art.
The County will retain ownership and the right to use any materials generated by the firm and any other CVB
material generated by CVB personnel and may do so without the firm's consent or approval. The CVB
acknowledges certain legal constraints require universal releases unless cost considerations become
prohibitive (such as model releases, music,photographs, etc.) and retains sole right to use materials created
for the CVB as it sees fit.
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Exhibit A—Scope of Services
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Exhibit B
Fee Schedule
following this page (pages through 1 )
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Exhibit B-Fee Schedule
1/25-8341 "Tourism and Marketing Promotions"
Item
Projected Marketing&Advertising Annual Service Fee FY26 10%of the current total budget-$90,708.33 per month
Professional Fees/Creative Work-Optional Services $175 per hour
Projected reimbursable expenses not-to-exceed $I0,885.000.00
Annual Ice structure firr future fiscal years After the first year,the annual service fee shall equal ten percent(10%)
of the then Board-approved annual paid advertising and marketing media
budget administered by the Tourism Division,including any approved
budget amendments.The annual service fee shall be payable in twelve
(12)equal monthly installments.
Page I of I
•
Exhibit It-Fee Schedule
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Exhibit C
Affidavit Regarding Labor and Services
following this page
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tFFIDAVIT REGARDING LABOR AND SERVICES
AND CONTRACTING WITH ENTITIES OF FOREIGN COUNTRIES OF CONCERN PROHIBITED
Effective July 1,2024,pursuant to§ 787.06(13),Florida Statutes,when a contract is executed,renewed,or extended between a
nongovernmental entity and a governmental entity, the nongovernmental entity must provide the governmental entity with an
affidavit signed by an officer or a representative of the nongovernmental entity under penalty of perjury attesting that the
nongovernmental entity does not use coercion for labor or services.
Effective January 1,2024,a governmental entity may not accept a bid on,a proposal for,or a reply to,or enter into,a contract with
an entity which would grant the entity access to an individual's personal identifying information unless the entity provides the
government with an affidavit signed by an officer or representative under penalty of perjury attesting that the entity does not meet
any of the following criteria: (a)the entity is owned by the government of a foreign country of concern;(b)the government of a
foreign country of concern has a controlling interest in the entity;or(c)the entity is organized under the laws of or has its principal
place of business in a foreign country of concern.
Effective July 1,2025,when an entity extends or renews a contract with a governmental entity which would grant the entity access
to an individual's personal identifying information,the entity must provide the governmental entity with an affidavit signed by an
officer or representative of the entity under penalty of perjury attesting that the entity does not meet any of the criteria in paragraphs
(2)(a)-(c),§287.138,Florida Statutes.
Nongovernmental Entity's Name: Cl b C' s� 4 d S«il -L ou r^lc 1.7 yj )r P
Address: ig(L.I I hp� .s 2 f -7mm
� � 33
Phone Number: 72`7- a) _5 j55
Authorized Representative's Name: �- I� lab -C4C-
Authorized Representative's Title: C' 0-} C.Q O L.Q Iu,f''
Email Address: <q.iraccjc & pa iwd v. uw)
1, - to me of uthorized R esentati ), as a b4 rized representative attest under
pena ty of perjury that V`er a i'nmental Entity)does not: (1) use
coercion for labor or services as defined in§787.06,Flori tatutes,and(2)the nongovernmental entity is not(a)owned by
a government of a foreign country of concern,(b)that a foreign country of concern does not have a controlling interest in the
entity, and(c)that the entity is not organized under the laws of or has its principal place of business in a foreign country of
concern,all as prohibited under§287.138,Florida Statutes.
Under penalty of perjury,I declare that I have read the foregoing Affidavit and that the facts stated in it are true.
/2/141-1A°61/7-4tgL
30r) 0CA
(Signature of authorized representative) Date
STATE OF 1 (IVc
COUNTY OF I
Sworn to(or affirmed)and subscribed before me,by means of physical presence or 0 online notarization this
12,_1" day of ,20 2(„by mac.,, Ex,-. ka.c'. l(Name of Affiant),who produced his Florida Driver's License as
identification.
O.0 till'it ii/////
4141
.�� 4 Expires
Notary ublic
�� 6/14/2029
/y Z�Z.") _N Dennis A.Van Deusen a
('ommi sion xnires `� =
My Commission 4
Personally Known 0 OR Produced Identification ��� �� H 6418600�\\\��
Type of Identification Produced: ( �0 ��/�/vFtc �����
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Other Exhibit/Attachment
Description:
following this page (pages through )
■I this exhibit is not applicable
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Fixed Price Professional Service Agreement
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