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TDC Agenda 02/20/2026COLLIER COUNTY Tourist Development Council AGENDA Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 February 20, 2026 9:00 AM Commissioner Burt Saunders, Chair Clark Hill, Vice-Chair Susan Becker Laura Radler Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Bill Kramer Councilor Darrin Palumbo All interested parties are invited to attend and to register to speak and to submit their objections, if any, in writing to the Council prior to the meeting if applicable. For more information, please contact Jay Tusa at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. Page 1 of 581 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes Approval of today's Regular, Consent, and Summary agenda as amended (ex-parte disclosure provided by Commission members for Consent agenda.) 4.A. December 12, 2025 Meeting Minutes (2026-1) 5. Public Comments 6. Presentations 6.A. Everglades Society for Historic Preservation (ESHP) (2026-35) 6.B. Paradise Coast Sports Complex Q4 Report (2025-5111) 7. Tourism Director Report 7.A. Tourism Director Updates & TDT Tax Report for January (2025-5102) 7.B. Tourism Director Report - February 2026 (2026-160) 8. Consent Agenda All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. 8.A. Recommendation to approve and authorize the purchase of a John Deere 6135E Cab Tractor from Deere & Company utilizing Cooperative Procurement Piggyback 411 “Sourcewell Ag Tractors 082923-DAC” using Tourist Development Tax fund 1105 in the amount of $116,292.81 and make a finding that this expenditure promotes tourism. (2025-5112) 8.B. Recommendation to approve the 2026 Doctors Pass Dredge project scheduled for April / May 2026 and authorize tourist development tax expenditures for an estimated project cost not to exceed $1,250,000; authorize a budget amendment; and make a finding that this item promotes tourism (Project 90549). (2026-39) 8.C. Recommendation to approve a 180-day administrative extension for Agreement No. 22-7980 “Tourism International Representation - Germany Market” with DiaMonde GmbH & Co KG under the current contract pricing, terms and conditions, and make a finding that this action promotes tourism. (2026-10) Page 2 of 581 8.D. Recommendation to approve a 180-day administrative extension for Agreement No. 22-7979 “Tourism International Representation – UK and Ireland Market” with OMMAC Ltd., under the current contract pricing, terms and conditions, and make a finding that this action promotes tourism. (2026-20) 8.E. Recommendation to approve the 2026 Wiggins Pass Dredge project scheduled for March / April 2026 and authorize Tourist Development Tax expenditures for an estimated project cost not to exceed $2,000,000; and make a finding that this item promotes tourism (Project 80288). (2026-21) 8.F. Recommendation to approve a work order with APTIM Environmental & Infrastructure, LLC, to provide professional engineering services for 2027-2028 Local Government Funding Request under Contract No. 18-7432-CZ for lump sum not to exceed $28,462 and make a finding that this item promotes tourism (Fund 195, Project No. 90065). (2026-22) 9. New Business 9.A. Recommendation to award an agreement for Request for Proposal (“RFP”) 25-8341, “Tourism Marketing & Promotion,” to Paradise Advertising and Marketing, Inc., with an effective date of March 30, 2026, and make a finding that this action promotes tourism. (2026-36) 9.B. Recommendation to approve the expenditure of Tourism Development Tax (TDT) funds in an amount not to exceed $4,919,530 to support the Clam Pass Park Boardwalk Restoration Project, a Collier County beach park facility, and make a finding that these expenditures promote tourism. (2026-229) 10. Old Business 11. Ten Minute Break 12. Agency Partner Reports 12.A. Agency Partner Reports for January 2026 (2025-5101) 12.B. Agency Partner Reports for February 2026 (2026-157) 13. Tourism Staff Reports 13.A. Tourism Staff Reports for January 2026 (2025-5098) 13.B. Tourism Staff Reports for February 2026 (2026-192) 14. Council Member Discussion 15. Next Meeting Date 15.A. Next Meeting Date - March 17, 2026 (2026-153) Page 3 of 581 16. Adjourn Page 4 of 581 December 12, 2025 Page 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING December 12,2025, Naples, FL LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date 9:00 a.m. in REGULAR SESSION at 3299 Tamiami Trail East, 3rd floor, Naples, FL 34112 with the following members present: Chair: Commissioner Chris Hall (Excused) Vice -Chair: Clark Hill Susan Becker Laura Radler Nancy Kerns Michael McComas (Zoom) Edward (Ski) Olesky (Excused) Council Member: Bill Kramer Councilor: Darrin Palumbo Also Present: Jay Tusa, Tourism Director Scott Teach, County Attorney’s Office Buzzy Ford, Digital & Social Media Coordinator Page 5 of 581 December 12, 2025 Page 2 Any person who decides to appeal a decision of the Tourist Development Council will need a record of the proceedings pertaining thereto, and therefore may need to ensure that a verbatim record of the proceedings is made, which record includes the testimony and evidence upon which the appeal is to be based, neither Collier County nor the Tourist Development Council shall be responsible for providing this record. 1. Call to Order – The meeting was called to order at 9 A.M. 2. Pledge of Allegiance – The Pledge was recited. 3. Roll Call - Roll call was taken and a quorum was established. Absent - Chris Hall, Edward Olesky Present - Clark Hill, Michael McComas (Zoom), Darrin Palumbo, Susan Becker, Nancy Kerns and Laura Radler. Motion to allow Mr. McComas to attend virtually by Darrin Palumbo; Seconded by Nancy Kerns - Carried 6/0 Motion to approve today’s meeting agenda by Darrin Palumbo; Seconded by Nancy Kerns – Carried 6/0 4. September 16, 2025, Meeting Minutes Motion was made to approve the minutes by Susan Becker; Seconded by Darrin Palumbo – Carried 6/0 5. Public Comments – no public comments 6. Presentations – no presentations. 7. Tourism Director Report a. Chris Hall was recognized, and a Certificate of Appreciation was presented for his leadership and efforts. b. Tourism Director Update & TDT Tax Reports I. Revenue for October was $1,750,690 II. YTD 49,827,500 Page 6 of 581 December 12, 2025 Page 3 III. Revenue per available room increasing 6.4% to $114.64. IV. Out-of-state visitors account for up to 51% of trips yet generated 85% of total spending. V. Chicago with the top DNA for visitor spend. VI. October, the CVB secured 25.3 million media impressions, valued at $113,693, with coverage in outlets such as TV Atlanta Journal-Constitution. German market generated 16 new media placements, reaching a combined reader value of $58,000. VII. UK and Ireland coverage from the Dream Group trip resulted in a total circulation of 4.7 million, valued at $2,007,000. VIII. Group sales activities included participation in Global Travel Trade events featuring 40 meetings at Brand USA Travel Week Europe, reinforcing a strong international recovery and introduced Brand USA’s "America the Beautiful" campaign. The destination sent out 32 RFP leads and hosted an IMAX Buyer's Breakfast. Notably, there were recent branding updates to reflect Synergy’s rebranding. IX. Email marketing efforts achieved a 20% open rate across 55 of 60,00 leisure subscribers, with strong click-through rates on the Stone Crab Tasting Tour feature. Our extensive PR and partner outreach initiatives included presentations to the Marco Island Area Association of Realtors, Leadership Collier, the Chamber Leadership Alumni Luncheon, and the Arlington Men's Coffee Club. 8. Consent Agenda A. Recommendation to execute a Work Order with Humiston & Moore Engineers to provide professional engineering services for the State required Annual Monitoring of Collier County Beaches and Inlets for 2026 under Contract No. 18-7432-CZ for time and material not to exceed $161,547 and make a finding that this item promotes tourism (Fund 1105, Project No. 90536). B. Recommendation to approve a Work Order with Humiston & Moore Engineers, PA, under Contract No. 18-7432-CZ, to provide professional engineering services for Maintenance Dredging of Doctors Pass for a lump sum fee of $56,247 and make a finding that this item promotes tourism (Fund 1105, Project No. 90549). Page 7 of 581 December 12, 2025 Page 4 Bill Kramer arrived at 9:06 9. New Business A. Recommendation to accept the Convention and Visitors Bureau (CVB) Governance Restructure Study Report and make a finding that the recommendations therein promote tourism. • A presentation commissioned by County Manager Amy Patterson was delivered by Jack Wert, of Wert Marketing Group, and John Lambeth, in partnership with Civitas Advisors. • Question & Answer Session – Government Model Organization (GMO) & Destination Market Organization (DMO) • John Mullins, Director of Communications – Read a statement from Chris Hall and mentioned that this is the 1st stop on this recommendation. I. Would the County Commissioners ultimately control the 503c Destination Marketing Organization? Yes. II. It was suggested that it be taken into consideration that the City of Naples proper, excluding those areas of Collier County that have a Naples address but that aren’t part of the City itself, supports a major portion of the activities, events and locations that draw tourism to Collier County, and that additional tourism could also cause additional stress on the City’s resources. III. It was asked if the presenters could provide numbers that would reflect the benefit of utilizing a DMO versus a GMO. While there wasn’t a measurable increase in revenue, there was an increase in efficiency, and an improvement in the talent pool and the ability to adjust and react quickly when needed and those aspects and benefits align more with Collier County’s vision. IV. Concern was expressed that there could be an increase in Page 8 of 581 December 12, 2025 Page 5 lodging contributions and it was noted that it is too early to determine if that would be thew case in these early stages of development. V. The ability of a DMO to find new sources of revenue and the flexibility of using private source dollars was emphasized. VI. Outpacing and overwhelming existing infrastructure may be more closely associated with the increase of seasonal residents in the area when compared to the 14,000 hotel rooms that are in our community. VII. While it is desirable to create and maintain a beautiful Destination Community, it is just as important to remember to maintain the quality of life for the people that live here, and not to put an undue burden on them. VIII. One of the benefits that may occur would be having industry leaders on the Board of the DMO with their expertise and ability to alleviate declining tourist revenues during offseason and eliminate the need for businesses closures. • Public Comment – The following individuals representing various organizations spoke in support of the DMO sighting enhanced efficiency, rapid adaptability, consolidated vision and collaborated effort. Jenny Gezella – Chair Steering Committee Convention and Visitors Bureau. David Lindberg – Director of Sales, Chubb Classic. Kevin Smith – Director of Major Gifts, Artis – Naples. Steve Dorcy – Local President, Florida Restaurant & Lodging Association. Kara Laufer – Director of Business Development, Naples Botanical Gardens. Elysia Dawn – CEO, United Arts Collier. Chris Lopez – Regional Director, Florida Restaurant & Lodging Association. Motion to move forward with the DMO structure by Darrin Palumbo; Seconded by Nancy Kerns - Carried 7/0 10. Old Business – No Items to consider. 11. Ten Minute Break – Not taken Page 9 of 581 December 12, 2025 Page 6 12. Agency Partner Reports – Directed to review reports in packets provided. A. Agency Partner Reports 13. Tourism Staff Reports - Directed to review reports in packets provided. A. Tourism Staff Report 14. Council Member Discussion Councilor Palumbo - Appreciated the new meeting format, rebuilding the Naples Pier, working in collaboration within communities, and the beneficial impact of Tourism on local economies, businesses, charities and families. Coach Bill Kramer - expressed the importance of supporting local charities and the impact they have on the lives of the not so fortunate in our community; the wonderful aspects of the Community, the commitment of the leaders and volunteers of the Community that make it all possible. 15. Next TDC Meeting Date - January 20, 2026 16. Adjourn – Meeting was adjourned at 10:35A.M. ***** There being no further business, the meeting was adjourned at 10:35 am COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL ____________________________________ Chairman Chris Hall The Minutes were approved on _______________________________________, (date of approval) Page 10 of 581 December 12, 2025 Page 7 as presented __________ or as amended _________. Page 11 of 581 Everglades Society for Historic Preservation (ESHP) Historic Bank of Everglades Building Project The Bank of Everglades Building is one of Collier County’s most important historic assets. Built in 1927, it represents the vision and perseverance that shaped the county’s early development and remains a rare, tangible link to the founding of Everglades City, the Tamiami Trail, and Barron Gift Collier’s legacy. Its listing on the National Register of Historic Places confirms its local, state, and national significance. Rehabilitating the building is more than historic preservation – it is an investment in community identity, heritage tourism, and economic vitality. The project will transform the building into a public accessible Welcome Center and cultural hub, serving residents, school groups, and visitors while strengthening Everglades City’s role as a gateway to Everglades National Park and the Ten Thousand Islands. As a designated Florida Trail Town, Everglades City is uniquely positioned to expand heritage and eco-tourism that benefits the entire county. County support is essential to completing this irreplaceable project. Public participation signals credibility, helps leverage private, state, and federal funding, creates construction jobs, and generates long-term economic activity through tourism and programming. Adaptive reuse also aligns with Collier County’s goals for sustainability, resiliency, and responsible stewardship of public heritage. ESHP believes regional collaboration among our communities is essential to growing tourism, a cornerstone of Southwest Florida’s economy. The total estimated budget for the rehabilitation of the historic bank building is $6.5 million. To date ESHP has been awarded $3 million from federal funds, $53,000 from the state in matching funds, and raised over $200,000 from private donations. With these funds we have been able to complete all the engineering studies, the architectural plans, interior demolition, and most of the foundation work. ESHP recently submitted another request to the state for $689,472 for FY 2026-27. To continue with this project, our immediate needs are for an additional $1 million. By investing in this landmark, the County ensures that an iconic piece of its past continues to serve the public good today and for generations to come. Page 12 of 581 Classic Carpentry of Naples selected as general contractor. Demolition of the rear 1950s section was completed, followed by interior gutting allowing for the installation of new foundation pilings and footers. Original woodwork and pine flooring are stored for reinstallation. PROGRESS REPORT 201 BROADWAY AVENUE WEST, EVERGLADES CITY, FL Everglades Society for Historic Preservation (ESHP) continues to welcome visitors from around the world who come here to experience the wonders of our natural environment. We wish to bring you up-to-date on our project to save the historic Bank of Everglades Building and use it as a Welcome Center as well as an Arts & Culture Center for the community. In 2023, $3 million in Federal Community Project Funding was awarded to begin the project. An additional $2 million request was denied in June 2024 when the House Appropriations Committee disqualified nonprofits from eligibility. Other federal sources are still being pursued. At the state level, a $1.559 million appropriation passed both legislative chambers but was vetoed in May 2024, and a $2 million request for 2025–26 did not pass. Through the State Division of Historic Resources, ESHP secured a $53,000 matching grant for 20 historic windows toward the full estimated cost of $377,000. A $25,000 grant for the Palladian Window was not funded for 2025–26, and a $150,100 request for restoring the pine floors and original doors will be reviewed later this year. ESHP continues to seek private, community, and foundation grants, though competition remains high. With significant work completed and historic features ready for restoration, support from donors is now more critical than ever to complete this important rehabilitation and ensure the Bank of Everglades remains a proud symbol of our shared history. GREETINGS FROM EVERGLADES CITY! FUNDING & GRANTS September 2025BANK OF EVERGLADES WELCOME CENTER Page 13 of 581 Classic Carpentry has completed the pile tests and will continue the foundation work next week when the casings for the piles are delivered. Carpentry, window installations, porch, elevator, ramp, and interior staircase work will continue as more funding becomes available. (239) 719-0020 PO Box 46 Everglades City, FL 34139-0046 WHAT’S HAPPENING NOW & AHEAD https://evergladessocietyforhistoricpreservation.org PAST PRESENT FUTURE BANKING ON HISTORY The Bank of Everglades was chartered in 1923 when Collier County was established by Barron Gift Collier, who chose the little village of Everglades as his County Seat. Designed by William Sparklin and completed in 1927, the dignified Bank Building—along with the County Courthouse and Laundry—is listed on the National Register of Historic Places. Over the years it served many roles, from bank to boarding house, newspaper office, and bed & breakfast, until it closed in 2016. In 2018, it was named one of Florida’s “11 to Save” historic buildings. Today, the Everglades Society for Historic Preservation is working to rehabilitate and save this landmark as a vital part of the city’s history. THANK YOU SUPPORTERS! Your continued engagement and generosity are making restoration possible. With interior demolition complete and foundation work underway, this historic icon is transforming before our eyes. PLEASE CONSIDER DONATING HERE! Current progress on window installation — showcasing historical accuracy with modern performance A NOTE FROM ESHP PRESIDENT PATTY HUFF: September 2025BANK OF EVERGLADES WELCOME CENTER Page 14 of 581 3 Days in the Everglades Day 1 – Learn about the Everglades 1) Stop by the Welcome Center, 207 W. Broadway 2) Visit the Museum of the Everglades 3) Tour the historic Smallwood Store in Chokoloskee 4) Walk or Bike around historic Everglades City 5) Visit the Native American Indian Villages (Seminoles and Miccosukee) Day 2 – Get out on the Water 1) Take an Airboat Ride 2) Rent or Hire a Guide for a Kayak or Canoe Tour 3) Go Fishing 4) Take a Boat Ride through the Everglades National Park 5) Go Shelling in the Ten Thousand Islands 6) Enjoy a Sunset Tour on a Pontoon Boat Day 3 – Get into Nature 1) Hike in one of the 7 nearby Parks/Preserves 2) Bicycle Janes Scenic, Loop Rd, Bear Island, Shark Valley 3) Go Birding on the Marsh Trail 4) Go on a Swamp Walk 5) Take a drive along Loop Road 6) Go on a Swamp Buggy Ride Stay Extra Days and Visit other Parts of Collier County 1) Enjoy shelling on Marco Island, stopping in Goodland and Rookery Bay 2) Take a walk along the beaches, 5th Avenue, and 3rd Street in Naples 3) Visit Immokalee Pioneer Museum, Corkscrew Swamp, and the Seminole Casino 4) Stroll along Town Center in downtown Ave Maria Plan Ahead www.visitevergladescity.com Enjoy Fresh Seafood and Stone Crabs at our Fabulous Restaurants and Stay Overnight in one of our many Accommodations around Town Page 15 of 581 Historic Bank of Everglades Building Project Everglades Area Welcome Center Everglades Society for Historic Preservation Page 16 of 581 Barron Gift Collier establishes Collier County in 1923 with the Town of Everglades as the County Seat Page 17 of 581 Bank of Everglades, established in 1923, was the only bank in Collier County for 26 years – In 1962 county seat moves to Naples and bank charter moves to Immokalee National / State / Local Recognition 1999 -Listed on the National Register of Historic Places 2014 -Historical Marker was erected in front of the Building by the Everglades Society for Historic Preservation 2018 -Bank Building was named one of the “11 to Save” by the Florida Trust for Historic Preservation Bank of Everglades Building 1927 Page 18 of 581 1996 Bob Flick purchased the Bank Building, opening a Bed & Breakfast. 2017 Hurricane Irma severely damaged the building. 2021 Bob Flick donated the building to the Everglades Society for Historic Preservation. 2023 ESHP was awarded $3 million by the federal government to rehabilitate the building. 1996 -2023 Page 19 of 581 Groundbreaking Ceremony -February 2025 Page 20 of 581 Page 21 of 581 Page 22 of 581 Page 23 of 581 Everglades Area Welcome Center Trail Town Headquarters 207 West Broadway • Chamber of Commerce dissolved after Hurricane Irma destroyed its building 2017 • ESHP opened new center February 1, 2020 • Also serves as Trail Town Headquarters • Staffed by 12 local volunteers • Open 7 days/wk -9 am to 4 pm • Free maps/brochures/area information • Volunteers greet thousands of visitors/yr • Gift Shop –local artists • Hub for 7 national/state parks/preserves • ENP Visitor Center to open soon Page 24 of 581 Historic Bank of Everglades -Progress to Date Since 2021 ESHP has accomplished the following: • Conducted structural and engineering analysis • Repaired roof over original framing • Developed architectural construction drawings • Fumigated building and abated asbestos • Removed non-historic rear addition and non-historic interior walls • Removed/stored original pine flooring and non-historic windows • Foundation work –installed new pilings and concrete work Funding Sources: • ESHP funds -$225,000 • State funds awarded -$53,000 (matching) • State funds requested -$150,100 (matching) and $539,372 • Federal funds -$3,000,000 ($597,063 remaining) Page 25 of 581 Historic Bank of Everglades -Forward to Completion ESHP • Immediate funding needed to complete foundation (Phase I) -$666,429 Build out and complete the Welcome Center for public community use: • Install historically correct, impact resistant windows (20) and Palladian window • Install ADA access ramps including new elevator • Install exterior and interior doors and open staircase to second floor • Install mechanical, electrical, plumbing systems, fire detection, and restrooms • Reinstall historic Dade County pine flooring • Install interior finishes and fixtures, paint interior and exterior surfaces • Install landscaping and complete site work Anticipated cost to complete the rehabilitation of the Historic Bank of Everglades Building $3,611,990 Page 26 of 581 Letters of Support ●Everglades City Council Proclamation and Mayor Howie Grimm ●United States Senator Rick Scott ●Florida Senator Kathleen Passidomo ●Everglades National Park Superintendent Pedro Ramos ●Big Cypress National Preserve Superintendent Thomas Forsyth ●Friends of Fakahatchee Executive Director Francine Stevens ●Florida State Office of Greenways & Trails Regional Coordinator ●Naples Historical Society ●Marco Island Historical Society ●Bonita Springs Historical Society ●Collier County Museums ●Everglades City and Chokoloskee Local Businesses Page 27 of 581 Thank You For Your Support Everglades Society for Historic Preservation PO Box 46 Everglades City, FL 34139 207 Broadway West Everglades City, Florida 34139 (239) 719-0020 www.ESHP.orgWEBSITE Page 28 of 581 PARADISE COAST SPORTS COMPLEX Paradise Coast Sports Complex (PCSC) TDC Report Q4 Report FY 24-25 Page 29 of 581 Q4 RECAP SPORTS EVENTS July August September FC Naples x 2 FC Naples x 3 FC Naples x 3 FCA Football Camp Copa Naples (TSG)Kick Off Soccer 5v5 Soccer Tournament AAU Girls Flag Football FYSA Soccer Inter Miami Soccer Camp Univ. of Quebec - Montreal Soccer Pop Warner Football x 2 Hero Challenge (Factory)Pop Warner Football Page 30 of 581 Q4 RECAP OTHER EVENTS July August September Fall Protection Training FC Naples Seas. Tix Holder Seat Event La Mesa RV Show (Load-In) Road & Bridge Staff Meeting x 4 Road & Bridge Staff Meeting x 3 Page 31 of 581 Q4 2024-2025 FINANCIALS Q4 Headlines •Over $580,000 in revenue. •Summer attrition was expected through August. •Sept. revenue beat budget by 24%. •Year -end figures show significant gains year-over-year, with costs controlled. •Q1 ramps up dramatically vs. Q4. Page 32 of 581 EVENTS IN Q1 October November December FC Naples x 2 FC Naples (1+)SnowFest La Mesa RV Show Legends Lacrosse AYF Nat’l Champs River Plate (TSG)Alliance Cup (TSG)FBU Nat’l Champs Rocktoberfest USA Today Wine & Food Under the Lights Flag Cancer Society 5K Fall Wine Down Golden Cup Soccer Fall Fest Supply & Multiply 5K All-American Flag Pop Warner x 2 Pinnacle Lax Classic National Hockey Festival Page 33 of 581 Q4 ONSITE FOOT TRAFFIC October decrease from 2022 was the DSNAP event Added Pinnacle Lax, Field Hockey and return of Doral Cup, cancelled in 2022 Increased Nightly Programming Addition of FC Naples Games AYFNC and large holiday party events October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event Increased Nightly Programming Addition of FC Naples Games No Drones In Paradise in 2025 2024 Jul.Total Foot Traffic: 21,656 2025 Jul.Total Foot Traffic: 27,592 2024 Aug. Total Foot Traffic: 22,688 2025 Aug. Total Foot Traffic: 44,252 2024 Sep. Total Foot Traffic: 25,861 2025 Sep. Total Foot Traffic: 41,404 2024 4th Quarter Total Foot Traffic: 70,205 2025 4th Quarter Total Foot Traffic: 113,248 Increased Nightly Programming Addition of FC Naples Games Addition of COPA Soccer Tourny Page 34 of 581 Q4 (SEP) 2025 ONLINE & SOCIAL TRAFFIC SNAPSHOT Total Viewed Web Pages: Sep. 2025 Sessions: 11,324 VS. Sep. 2024 Sessions:10,303 Sep. 2025 Pageviews : 20,580 VS.Sep. 2024 Pageviews :22,330 New Site Visitors: Sep. 2025 Search: 8,444 VS.Sep. 2024 Search:7,062 Google My Business PCSC Profile Interactions:10,111 PCSC Profile Views:25,718 PCSC Profile Searches:12,242 Cove Profile Interactions:1,012 Views:36,784 Searches:19,596 Factory Profile Interactions:360 Views:2,445 Searches:685 Facebook Quarterly Posts:49 Facebook Reach:313,900 Facebook Views:60,219 Page Likes:9,731 (UP +614) Total Followers: 12,086 (UP +662) Linked In Followers:712 (UP +63) E-Newsletter 7 Total Newsletters sent in Quarter to 6,913 Subscribers (UP +119) 46.8%Avg. Open Rate 1.8%Avg. Click Rate Instagram Quarterly Posts: 48 Total Posts: 1,627 Total Followers: 7,058 (UP +427) X (Twitter) Tweets This Month:21 Total Posts:2,626 Tweet Impressions:5,286 Total Followers:1,336 (UP +6) Page 35 of 581 JULY-SEP. 2025 MAIN MEDIA PROMOTIONS FOX 4 & FC Naples Consistent Promotion on Fox4 With FC Naples Games August 14, 2025 Gulfshore Business Page 36 of 581 THANK YOU! Page 37 of 581 1 Tourism Director Report TDC, January 20, 2026 Page 38 of 581 Tourism Director Report TDT Collection Report •Tourist Development Tax Revenue for November 2025 was $2,516,790, bringing the year- to-date total to the same amount. Tourism Highlights •Lodging Performance –Occupancy decreased 2.0% YOY to 60.3%; with a 5.57% increase in ADR to $304.62, RevPAR grew 3.4% to $183.69. •Generated 37.6 million earned media impressions with national and international coverage, including Travel + Leisure, Condé Nast Traveler, AFAR, Southern Living, and Midwest Living, reinforcing destination visibility entering peak season. •Achieved significant destination recognition with Naples named to Travel + Leisure’s “50 Best Places to Travel in 2026,”a highly competitive annual designation. •Advanced full implementation of the new “The Senses” brand campaign, deploying creative across digital, print, meetings, and out-of-home channels. •Launched multiple Winter and Sustaining advertising campaigns across Expedia, Kayak, TripAdvisor, MobileFuse, Florida Golf Alliance, and meetings-focused programmatic platforms, supported by major-market billboard placements. Page 39 of 581 Tourism Director Report Tourism Highlights •Hosted the CVB Partner Appreciation Luncheon on November 18, strengthening alignment with tourism partners ahead of high season and reinforcing collaborative marketing and sales initiatives. •Activated national sports tourism initiatives, including sponsorships for the CME Group Tour Championship and Grant Thornton Invitational and execution of the inaugural YMCA National Pickleball Tournament, welcoming more than 617 athletes from across the U.S. •Secured 4 definite group bookings totaling 3,712 room nights, while distributing 19 RFPs and engaging extensively with group and specialty market clients. •Advanced international luxury and travel trade efforts through Signature Travel Network, conducting 40 pre-arranged meetings with high-producing advisors to drive future leisure and luxury bookings. •Expanded earned media and press visitation activity, hosting journalists from the U.S., Germany, and Canada to support seasonal storytelling and international exposure. •Maintained strong digital engagement performance, generating over 800,000 social impressions and continued audience growth across destination platforms. Page 40 of 581 FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS DECEMBER 2025 FOR THE MONTH OF NOVEMBER 2025 VENDOR TAX COLLECTIONS BREAKDOWN FISCAL 2024-2025 FISCAL 2025-2026 DIFFERENCE % OVERALL COLLECTIONS (includes minor categories not shown below) Current Month $2,137,562 $2,516,790 $379,228 17.74 % Year to Date $4,117,923 $4,267,480 $149,557 3.63 % HOTEL / MOTEL Current Month $1,405,068 $1,668,573 $263,505 18.75 % Year to Date $2,495,754 $2,698,501 $202,747 8.12 % REALTORS Current Month $57,918 $67,121 $9,203 15.89 % Year to Date $93,522 $89,840 - $3,682 - 3.94 % INDIVIDUALS (APTS/CONDOS S F HOMES) Current Month $656,865 $741,922 $85,057 12.95 % Year to Date $1,489,967 $1,416,457 - $73,510 - 4.93 % Page 41 of 581 Collier County Tourist Development Tax Revenue Fund Reporting Fund Adopted Budget Updated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities 1100 1,425,600 1,449,569 66,134 90,101 23,967 TDC Promotion 1101 14,425,900 14,702,069 669,225 844,887 175,661 Non-County Museums 1103 760,600 773,388 35,285 48,071 12,786 TDC Admin 1104 - - 0 - - Beach Renourishment 1105 15,522,000 15,782,971 720,074 981,045 260,971 Disaster Recovery 1106 - - 0 - - County Museums 1107 2,000,000 2,000,000 92,781 193,290 100,508 TDC Capital 1108 5,686,300 5,781,904 263,790 359,398 95,607 Gross Budget 39,820,400 40,489,900 1,847,290 2,516,790 669,501 Less 5% Rev Res (1,991,000)1.68% % Over/(Under) Bud 36.2% Net Budget 37,829,400 Collections Month Reported Actual Cum YTD % Budget Collected to Date % Variance FY25 Collections % Variance FY24 Collections % Variance FY23 Collections Nov 2,516,790 2,516,790 6.32% 17.74% -1.94% 6.91% Dec - 2,516,790 6.32% n/a n/a n/a Jan - 2,516,790 6.32% n/a n/a n/a Feb - 2,516,790 6.32% n/a n/a n/a Mar - 2,516,790 6.32% n/a n/a n/a Apr - 2,516,790 6.32% n/a n/a n/a May - 2,516,790 6.32% n/a n/a n/a June - 2,516,790 6.32% n/a n/a n/a July - 2,516,790 6.32% n/a n/a n/a Aug - 2,516,790 6.32% n/a n/a n/a Sept - 2,516,790 6.32% n/a n/a n/a Oct - 2,516,790 6.32% n/a n/a n/a Total 2,516,790 2,516,790 YTD 17.74% -1.94% 6.91% 97.0% 97.0% 97.0%40,489,900 Forecast Budget Comparison 5 Yr History-Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Updated Forecast Nov 4.6% 4.6%1,847,290 2,516,790 669,501 2,516,790 Dec 10.8% 6.1%2,443,425 - - 2,443,425 Jan 19.7% 8.9%3,542,007 - - 3,542,007 Feb 32.0% 12.3%4,915,037 - - 4,915,037 Mar 45.7% 13.6%5,434,547 - - 5,434,547 Apr 62.8% 17.2%6,842,974 - - 6,842,974 May 72.5% 9.7%3,845,085 - - 3,845,085 June 79.1% 6.6%2,624,709 - - 2,624,709 July 84.8% 5.7%2,287,169 - - 2,287,169 Aug 90.9% 6.1%2,415,026 - - 2,415,026 Sept 95.7% 4.8%1,919,153 - - 1,919,153 Oct 100.0% 4.3%1,703,978 - - 1,703,978 Total 100.0% 100.0%39,820,400 2,516,790 669,501 40,489,900 % over/(under) budget 36.2%1.68% FY 26 TDT Collections Report 30-Nov-2025 $- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported Tourist Development Tax Collection Curve Budgeted Collections Actual Collections M:\Revenue Report\TDC Revenue\TDC Update Report\2026\01-TDC Updates November.xlsx Page 42 of 581 Collier County Tourist Development Tax RevenueFund Reporting Fund Adopted BudgetUpdated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities1100 1,425,600 1,449,569 66,134 90,101 23,967 TDC Promotion1101 14,425,900 14,702,069 669,225 844,887 175,661 Non-County Museums1103 760,600 773,388 35,285 48,071 12,786 TDC Admin 1104 - - 0 - - Beach Renourishment1105 15,522,000 15,782,971 720,074 981,045 260,971 Disaster Recovery1106 - - 0 - - County Museums1107 2,000,000 2,000,000 92,781 193,290 100,508 TDC Capital1108 5,686,300 5,781,904 263,790 359,398 95,607 Gross Budget 39,820,400 40,489,900 1,847,290 2,516,790 669,501 Less 5% Rev Res(1,991,000)1.68% % Over/(Under) Bud 36.2%Net Budget 37,829,400CollectionsMonth ReportedActual Cum YTD% Budget Collected to Date% Variance FY25 Collections% Variance FY24 Collections% Variance FY23 CollectionsNov 2,516,790 2,516,790 6.32% 17.74% -1.94% 6.91%Dec - 2,516,790 6.32% n/a n/a n/aJan - 2,516,790 6.32% n/a n/a n/aFeb - 2,516,790 6.32% n/a n/a n/aMar - 2,516,790 6.32% n/a n/a n/aApr - 2,516,790 6.32% n/a n/a n/aMay - 2,516,790 6.32% n/a n/a n/aJune - 2,516,790 6.32% n/a n/a n/aJuly - 2,516,790 6.32% n/a n/a n/aAug - 2,516,790 6.32% n/a n/a n/aSept - 2,516,790 6.32% n/a n/a n/aOct - 2,516,790 6.32% n/a n/a n/aTotal2,516,790 2,516,790 YTD 17.74% -1.94% 6.91%97.0% 97.0% 97.0%40,489,900ForecastFY 26 TDT Collections Report30-Nov-2025M:\Revenue Report\TDC Revenue\TDC Update Report\2026\01-TDC Updates November.xlsxPage 43 of 581 Collier County Tourist Development Tax RevenueBudget Comparison5 Yr History-Cum5 Yr History-MonthlyBudgeted CollectionsActual CollectionsBudget to Actual VarianceUpdated ForecastNov4.6% 4.6%1,847,290 2,516,790 669,501 2,516,790 Dec10.8% 6.1%2,443,425 - - 2,443,425 Jan19.7% 8.9%3,542,007 - - 3,542,007 Feb32.0% 12.3%4,915,037 - - 4,915,037 Mar45.7% 13.6%5,434,547 - - 5,434,547 Apr62.8% 17.2%6,842,974 - - 6,842,974 May72.5% 9.7%3,845,085 - - 3,845,085 June79.1% 6.6%2,624,709 - - 2,624,709 July84.8% 5.7%2,287,169 - - 2,287,169 Aug90.9% 6.1%2,415,026 - - 2,415,026 Sept95.7% 4.8%1,919,153 - - 1,919,153 Oct100.0% 4.3%1,703,978 - - 1,703,978 Total100.0% 100.0%39,820,400 2,516,790 669,501 40,489,900 % over/(under) budget 36.2%1.68% $- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth ReportedTourist Development Tax Collection Curve Budgeted CollectionsActual CollectionsM:\Revenue Report\TDC Revenue\TDC Update Report\2026\01-TDC Updates November.xlsxPage 44 of 581 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 12/04/2025 08:08AM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- November ---- Tourist Tax ---- 11/01/2025-11/30/202 5 -- CC - Collier County - Unincorporated 2025 November 1,504,946.24 1,504,946.24 Tourist Tax EC - Everglades City 2025 November 9,209.04 9,209.04 Tourist Tax IM - Immokalee 2025 November 4,995.69 4,995.69 Tourist Tax MI - Marco Island 2025 November 659,208.87 659,208.87 Tourist Tax NA - Naples 2025 November 338,430.54 338,430.54 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples 2025 November 2,516,790.38 2,516,790.38 Tourist Tax Grand Total Page 45 of 581 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 12/04/2025 08:10AM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any ---- Tourist Tax ---- 10/01/2025-11/30/202 5 -- CC - Collier County - Unincorporated 2025 October 1,122,477.92 1,122,477.92 Tourist Tax CC - Collier County - Unincorporated 2025 November 1,504,946.24 1,504,946.24 Tourist Tax CC - Collier County - Unincorporated 2025 November, October 2,627,424.16 2,627,424.16 Tourist Tax EC - Everglades City 2025 October 4,597.14 4,597.14 Tourist Tax EC - Everglades City 2025 November 9,209.04 9,209.04 Tourist Tax EC - Everglades City 2025 November, October 13,806.18 13,806.18 Tourist Tax IM - Immokalee 2025 October 2,492.73 2,492.73 Tourist Tax IM - Immokalee 2025 November 4,995.69 4,995.69 Tourist Tax IM - Immokalee 2025 November, October 7,488.42 7,488.42 Tourist Tax MI - Marco Island 2025 October 413,761.85 413,761.85 Tourist Tax MI - Marco Island 2025 November 659,208.87 659,208.87 Tourist Tax MI - Marco Island 2025 November, October 1,072,970.72 1,072,970.72 Tourist Tax NA - Naples 2025 October 207,360.30 207,360.30 Tourist Tax NA - Naples 2025 November 338,430.54 338,430.54 Tourist Tax NA - Naples 2025 November, October 545,790.84 545,790.84 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples 2025 November, October 4,267,480.32 4,267,480.32 Tourist Tax Grand Total Page 46 of 581 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 12/04/2025 08:06AM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: November ---- Tourist Tax ---- 11/01/2025-11/30/202 5 -- 02 - CONDOMINIUM November 56,168.08 56,168.08 Tourist Tax 05 - HOTEL November 1,668,573.33 1,668,573.33 Tourist Tax 06 - INTERVAL OWNER November 33,303.60 33,303.60 Tourist Tax 07 - MOBILE HM PARK November 655.01 655.01 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY November 67,121.11 67,121.11 Tourist Tax 12 - RV PARK /CAMPGD November 5,215.18 5,215.18 Tourist Tax 13 - SINGLE FAMILY November 685,754.07 685,754.07 Tourist Tax 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY November 2,516,790.38 2,516,790.38 Tourist Tax Grand Total Page 47 of 581 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 12/04/2025 08:09AM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: ---- Tourist Tax ---- 10/01/2025-11/30/202 5 -- 02 - CONDOMINIUM October 50,122.34 50,122.34 Tourist Tax 02 - CONDOMINIUM November 56,168.08 56,168.08 Tourist Tax 02 - CONDOMINIUM November, October 106,290.42 106,290.42 Tourist Tax 05 - HOTEL October 1,029,927.94 1,029,927.94 Tourist Tax 05 - HOTEL November 1,668,573.33 1,668,573.33 Tourist Tax 05 - HOTEL November, October 2,698,501.27 2,698,501.27 Tourist Tax 06 - INTERVAL OWNER October 19,518.77 19,518.77 Tourist Tax 06 - INTERVAL OWNER November 33,303.60 33,303.60 Tourist Tax 06 - INTERVAL OWNER November, October 52,822.37 52,822.37 Tourist Tax 07 - MOBILE HM PARK October 591.64 591.64 Tourist Tax 07 - MOBILE HM PARK November 655.01 655.01 Tourist Tax 07 - MOBILE HM PARK November, October 1,246.65 1,246.65 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY October 35,228.68 35,228.68 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY November 67,121.11 67,121.11 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY November, October 102,349.79 102,349.79 Tourist Tax 12 - RV PARK /CAMPGD October 3,397.58 3,397.58 Tourist Tax 12 - RV PARK /CAMPGD November 5,215.18 5,215.18 Tourist Tax 12 - RV PARK /CAMPGD November, October 8,612.76 8,612.76 Tourist Tax 13 - SINGLE FAMILY October 611,902.99 611,902.99 Tourist Tax 13 - SINGLE FAMILY November 685,754.07 685,754.07 Tourist Tax 13 - SINGLE FAMILY November, October 1,297,657.06 1,297,657.06 Tourist Tax Page 48 of 581 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 12/04/2025 08:09AM 2 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY November, October 4,267,480.32 4,267,480.32 Tourist Tax Grand Total Page 49 of 581 1 Tourism Director Report TDC, February 20, 2026 Page 50 of 581 Tourism Director Report TDT Collection Report •Tourist Development Tax Revenue for December 2025 was $3,509,492, resulting in a year-to-date total of $6,026,282. Tourism Highlights •Lodging Performance –Occupancy decreased 3.7% YOY to 64.4%; with a 9.1% increase in ADR to $382.01, RevPAR grew 5.1% to $246.01. •Generated 263,779,597 earned media impressions valued at $324,225.15, including coverage in major national and international outlets such as The New York Times, Travel + Leisure, Southern Living, Condé Nast Traveler, and others. • •Received four Adrian Awards recognizing 2025 marketing excellence, including two Silver Awards supporting hurricane recovery and content series campaigns. •Maintained strong destination digital momentum, reaching 2,654,486 impressions, generating 67,632 engagements, and adding 5,605 new followers across Paradise Coast social platforms. •Continued implementation of the new “Senses” brand campaign, including ongoing creative development and cross-channel asset production. Page 51 of 581 Tourism Director Report Tourism Highlights •Advanced FY 2026 marketing readiness through delivery of key Winter and Sustaining campaign assets across digital and paid media platforms, including CTV and high-impact display placements. •Generated strong group sales activity in December, including 45 RFPs/leads, 165 client interactions,and 7 definite bookings totaling 2,495 room nights. •Expanded meetings and sports outreach with 8 RFPs representing 4,433 potential room nights and an estimated $3.0M economic impact, while securing a major future booking with the National Ski Areas Association (2029)totaling 2,298 room nights. •Strengthened destination engagement through partner outreach and site tours, including activity associated with the newly opened Naples Beach Club, a Four Seasons Resort, supporting long-term positioning and partner alignment. •Continued international travel trade efforts through targeted outreach and programming, including a German luxury FAM and ongoing coordination leading into IPW -related tour operator activity. •Expanded the FC Naples partnership through a $59,000 travel gear sponsorship and commercial spot trading with USL League One opponents, increasing Paradise Coast’s visibility in host markets and reaching an estimated broadcast audience of 162K viewers. Page 52 of 581 Tourism Director Report Page 53 of 581 Tourism Director Report Page 54 of 581 FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS JANUARY 2026 FOR THE MONTH OF DECEMBER 2025 VENDOR TAX COLLECTIONS BREAKDOWN FISCAL 2024-2025 FISCAL 2025-2026 DIFFERENCE % OVERALL COLLECTIONS (includes minor categories not shown below) Current Month $3,465,278 $3,509,542 $44,264 1.28 % Year to Date $7,583,201 $7,777,022 $193,821 2.56 % HOTEL / MOTEL Current Month $2,401,054 $2,444,625 $43,571 1.81 % Year to Date $4,896,809 $5,143,126 $246,317 5.03 % REALTORS Current Month $102,413 $157,831 $55,418 54.11 % Year to Date $195,935 $247,671 $51,736 26.40 % INDIVIDUALS (APTS/CONDOS S F HOMES) Current Month $927,939 $869,487 - $58,452 - 6.30 % Year to Date $2,417,906 $2,285,944 - $131,962 - 5.46 % Page 55 of 581 Collier County Tourist Development Tax Revenue Fund Reporting Fund Adopted Budget Updated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities 1100 1,425,600 1,487,735 153,611 215,789 62,178 TDC Promotion 1101 14,425,900 15,141,821 1,554,415 2,022,770 468,355 Non-County Museums 1103 760,600 793,751 81,956 114,837 32,881 TDC Admin 1104 - - 0 - - Beach Renourishment 1105 15,522,000 16,198,524 1,672,521 2,348,840 676,318 Disaster Recovery 1106 - - 0 - - County Museums 1107 2,000,000 2,000,000 215,503 463,144 247,641 TDC Capital 1108 5,686,300 5,934,137 612,708 860,903 248,194 Gross Budget 39,820,400 41,555,967 4,290,715 6,026,282 1,735,568 Less 5% Rev Res (1,991,000)4.36% % Over/(Under) Bud 40.4% Net Budget 37,829,400 Collections Month Reported Actual Cum YTD % Budget Collected to Date % Variance FY25 Collections % Variance FY24 Collections % Variance FY23 Collections Nov 2,516,790 2,516,790 6.32% 17.74% -1.94% 6.91% Dec 3,509,492 6,026,282 15.13% 1.28% 7.18% 32.60% Jan - 6,026,282 15.13% n/a n/a n/a Feb - 6,026,282 15.13% n/a n/a n/a Mar - 6,026,282 15.13% n/a n/a n/a Apr - 6,026,282 15.13% n/a n/a n/a May - 6,026,282 15.13% n/a n/a n/a June - 6,026,282 15.13% n/a n/a n/a July - 6,026,282 15.13% n/a n/a n/a Aug - 6,026,282 15.13% n/a n/a n/a Sept - 6,026,282 15.13% n/a n/a n/a Oct - 6,026,282 15.13% n/a n/a n/a Total 6,026,282 6,026,282 YTD 7.56% 3.17% 20.51% 97.0% 97.0% 97.0%41,555,967 Forecast Budget Comparison 5 Yr History-Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Updated Forecast Nov 4.6% 4.6%1,847,290 2,516,790 669,501 2,516,790 Dec 10.8% 6.1%2,443,425 3,509,492 1,066,067 3,509,492 Jan 19.7% 8.9%3,542,007 - - 3,542,007 Feb 32.0% 12.3%4,915,037 - - 4,915,037 Mar 45.7% 13.6%5,434,547 - - 5,434,547 Apr 62.8% 17.2%6,842,974 - - 6,842,974 May 72.5% 9.7%3,845,085 - - 3,845,085 June 79.1% 6.6%2,624,709 - - 2,624,709 July 84.8% 5.7%2,287,169 - - 2,287,169 Aug 90.9% 6.1%2,415,026 - - 2,415,026 Sept 95.7% 4.8%1,919,153 - - 1,919,153 Oct 100.0% 4.3%1,703,978 - - 1,703,978 Total 100.0% 100.0%39,820,400 6,026,282 1,735,568 41,555,967 % over/(under) budget 40.4%4.36% FY 26 TDT Collections Report 31-Dec-2025 $- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported Tourist Development Tax Collection Curve Budgeted Collections Actual Collections M:\Revenue Report\TDC Revenue\TDC Update Report\2026\TDT Tax Collector Reports\02-TDC Updates December.xlsx Page 56 of 581 Collier County Tourist Development Tax RevenueFund Reporting Fund Adopted BudgetUpdated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities1100 1,425,600 1,487,735 153,611 215,789 62,178 TDC Promotion1101 14,425,900 15,141,821 1,554,415 2,022,770 468,355 Non-County Museums1103 760,600 793,751 81,956 114,837 32,881 TDC Admin 1104 - - 0 - - Beach Renourishment1105 15,522,000 16,198,524 1,672,521 2,348,840 676,318 Disaster Recovery1106 - - 0 - - County Museums1107 2,000,000 2,000,000 215,503 463,144 247,641 TDC Capital1108 5,686,300 5,934,137 612,708 860,903 248,194 Gross Budget 39,820,400 41,555,967 4,290,715 6,026,282 1,735,568 Less 5% Rev Res(1,991,000)4.36% % Over/(Under) Bud 40.4%Net Budget 37,829,400CollectionsMonth ReportedActual Cum YTD% Budget Collected to Date% Variance FY25 Collections% Variance FY24 Collections% Variance FY23 CollectionsNov 2,516,790 2,516,790 6.32% 17.74% -1.94% 6.91%Dec 3,509,492 6,026,282 15.13% 1.28% 7.18% 32.60%Jan - 6,026,282 15.13% n/a n/a n/aFeb - 6,026,282 15.13% n/a n/a n/aMar - 6,026,282 15.13% n/a n/a n/aApr - 6,026,282 15.13% n/a n/a n/aMay - 6,026,282 15.13% n/a n/a n/aJune - 6,026,282 15.13% n/a n/a n/aJuly - 6,026,282 15.13% n/a n/a n/aAug - 6,026,282 15.13% n/a n/a n/aSept - 6,026,282 15.13% n/a n/a n/aOct - 6,026,282 15.13% n/a n/a n/aTotal6,026,282 6,026,282 YTD 7.56% 3.17% 20.51%97.0% 97.0% 97.0%41,555,967ForecastFY 26 TDT Collections Report31-Dec-2025M:\Revenue Report\TDC Revenue\TDC Update Report\2026\TDT Tax Collector Reports\02-TDC Updates December.xlsxPage 57 of 581 Collier County Tourist Development Tax RevenueBudget Comparison5 Yr History-Cum5 Yr History-MonthlyBudgeted CollectionsActual CollectionsBudget to Actual VarianceUpdated ForecastNov4.6% 4.6%1,847,290 2,516,790 669,501 2,516,790 Dec10.8% 6.1%2,443,425 3,509,492 1,066,067 3,509,492 Jan19.7% 8.9%3,542,007 - - 3,542,007 Feb32.0% 12.3%4,915,037 - - 4,915,037 Mar45.7% 13.6%5,434,547 - - 5,434,547 Apr62.8% 17.2%6,842,974 - - 6,842,974 May72.5% 9.7%3,845,085 - - 3,845,085 June79.1% 6.6%2,624,709 - - 2,624,709 July84.8% 5.7%2,287,169 - - 2,287,169 Aug90.9% 6.1%2,415,026 - - 2,415,026 Sept95.7% 4.8%1,919,153 - - 1,919,153 Oct100.0% 4.3%1,703,978 - - 1,703,978 Total100.0% 100.0%39,820,400 6,026,282 1,735,568 41,555,967 % over/(under) budget 40.4%4.36% $- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth ReportedTourist Development Tax Collection Curve Budgeted CollectionsActual CollectionsM:\Revenue Report\TDC Revenue\TDC Update Report\2026\TDT Tax Collector Reports\02-TDC Updates December.xlsxPage 58 of 581 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 01/08/2026 01:04PM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- December ---- Tourist Tax ---- 12/01/2025-12/31/202 5 -- CC - Collier County - Unincorporated 2025 December 2,100,472.42 2,100,472.42 Tourist Tax EC - Everglades City 2025 December 11,835.67 11,835.67 Tourist Tax IM - Immokalee 2025 December 5,318.81 5,318.81 Tourist Tax MI - Marco Island 2025 December 833,192.50 833,192.50 Tourist Tax NA - Naples 2025 December 558,722.32 558,722.32 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples 2025 December 3,509,541.72 3,509,541.72 Tourist Tax Grand Total Page 59 of 581 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 01/08/2026 01:08PM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any ---- Tourist Tax ---- 10/01/2025-12/31/202 5 -- CC - Collier County - Unincorporated 2025 October 1,122,477.92 1,122,477.92 Tourist Tax CC - Collier County - Unincorporated 2025 November 1,504,946.24 1,504,946.24 Tourist Tax CC - Collier County - Unincorporated 2025 December 2,100,472.42 2,100,472.42 Tourist Tax CC - Collier County - Unincorporated 2025 December, November, October 4,727,896.58 4,727,896.58 Tourist Tax EC - Everglades City 2025 October 4,597.14 4,597.14 Tourist Tax EC - Everglades City 2025 November 9,209.04 9,209.04 Tourist Tax EC - Everglades City 2025 December 11,835.67 11,835.67 Tourist Tax EC - Everglades City 2025 December, November, October 25,641.85 25,641.85 Tourist Tax IM - Immokalee 2025 October 2,492.73 2,492.73 Tourist Tax IM - Immokalee 2025 November 4,995.69 4,995.69 Tourist Tax IM - Immokalee 2025 December 5,318.81 5,318.81 Tourist Tax IM - Immokalee 2025 December, November, October 12,807.23 12,807.23 Tourist Tax MI - Marco Island 2025 October 413,761.85 413,761.85 Tourist Tax MI - Marco Island 2025 November 659,208.87 659,208.87 Tourist Tax MI - Marco Island 2025 December 833,192.50 833,192.50 Tourist Tax MI - Marco Island 2025 December, November, October 1,906,163.22 1,906,163.22 Tourist Tax NA - Naples 2025 October 207,360.30 207,360.30 Tourist Tax NA - Naples 2025 November 338,430.54 338,430.54 Tourist Tax NA - Naples 2025 December 558,722.32 558,722.32 Tourist Tax NA - Naples 2025 December, November, October 1,104,513.16 1,104,513.16 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, 2025 December, November, October 7,777,022.04 7,777,022.04 Tourist Tax Grand Total Page 60 of 581 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 01/08/2026 01:08PM 2 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date MI - Marco Island, NA - Naples ------ Page 61 of 581 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 01/08/2026 01:03PM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: December ---- Tourist Tax ---- 12/01/2025-12/31/202 5 -- 02 - CONDOMINIUM December 99,880.71 99,880.71 Tourist Tax 05 - HOTEL December 2,444,624.74 2,444,624.74 Tourist Tax 06 - INTERVAL OWNER December 24,094.93 24,094.93 Tourist Tax 07 - MOBILE HM PARK December 3,280.91 3,280.91 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY December 157,830.81 157,830.81 Tourist Tax 12 - RV PARK /CAMPGD December 10,223.11 10,223.11 Tourist Tax 13 - SINGLE FAMILY December 769,606.51 769,606.51 Tourist Tax 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY December 3,509,541.72 3,509,541.72 Tourist Tax Grand Total Page 62 of 581 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 01/08/2026 01:07PM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: ---- Tourist Tax ---- 10/01/2025-12/31/202 5 -- 02 - CONDOMINIUM October 50,122.34 50,122.34 Tourist Tax 02 - CONDOMINIUM November 56,168.08 56,168.08 Tourist Tax 02 - CONDOMINIUM December 99,880.71 99,880.71 Tourist Tax 02 - CONDOMINIUM December, November, October 206,171.13 206,171.13 Tourist Tax 05 - HOTEL October 1,029,927.94 1,029,927.94 Tourist Tax 05 - HOTEL November 1,668,573.33 1,668,573.33 Tourist Tax 05 - HOTEL December 2,444,624.74 2,444,624.74 Tourist Tax 05 - HOTEL December, November, October 5,143,126.01 5,143,126.01 Tourist Tax 06 - INTERVAL OWNER October 19,518.77 19,518.77 Tourist Tax 06 - INTERVAL OWNER November 33,303.60 33,303.60 Tourist Tax 06 - INTERVAL OWNER December 24,094.93 24,094.93 Tourist Tax 06 - INTERVAL OWNER December, November, October 76,917.30 76,917.30 Tourist Tax 07 - MOBILE HM PARK October 591.64 591.64 Tourist Tax 07 - MOBILE HM PARK November 655.01 655.01 Tourist Tax 07 - MOBILE HM PARK December 3,280.91 3,280.91 Tourist Tax 07 - MOBILE HM PARK December, November, October 4,527.56 4,527.56 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY October 35,228.68 35,228.68 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY November 67,121.11 67,121.11 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY December 157,830.81 157,830.81 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY December, November, October 260,180.60 260,180.60 Tourist Tax 12 - RV PARK /CAMPGD October 3,397.58 3,397.58 Tourist Tax Page 63 of 581 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 01/08/2026 01:07PM 2 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 12 - RV PARK /CAMPGD November 5,215.18 5,215.18 Tourist Tax 12 - RV PARK /CAMPGD December 10,223.11 10,223.11 Tourist Tax 12 - RV PARK /CAMPGD December, November, October 18,835.87 18,835.87 Tourist Tax 13 - SINGLE FAMILY October 611,902.99 611,902.99 Tourist Tax 13 - SINGLE FAMILY November 685,754.07 685,754.07 Tourist Tax 13 - SINGLE FAMILY December 769,606.51 769,606.51 Tourist Tax 13 - SINGLE FAMILY December, November, October 2,067,263.57 2,067,263.57 Tourist Tax 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY December, November, October 7,777,022.04 7,777,022.04 Tourist Tax Grand Total Page 64 of 581 2/20/2026 Item # 8.A ID# 2025-5112 Executive Summary Recommendation to approve and authorize the purchase of a John Deere 6135E Cab Tractor from Deere & Company utilizing Cooperative Procurement Piggyback 411 “Sourcewell Ag Tractors 082923-DAC” using Tourist Development Tax fund 1105 in the amount of $116,292.81 and make a finding that this expenditure promotes tourism. OBJECTIVE: To replace a beach tractor used to maintain Collier County beaches. CONSIDERATIONS: Residents and tourists visiting Collier County’s coast expect our beaches to be maintained to a high standard, free from trash, seaweed, and other debris. Collier County Coastal Zone Management (CZM) utilizes cab- enclosed 4-wheel drive tractors to tow various beach cleaning attachments, which are used for raking and debris removal from the County’s beaches. The harsh saltwater environment in which the tractors are used causes corrosion, deteriorating various metal parts. Corrosion limits the tractors’ lifecycles, requiring earlier equipment replacement to sustain quality levels and maintain the County’s beaches. The suggested replacement of the current Tractor (CC2-1426) is noted on the FY2025 Recommended Non-Motor Pool Capital Equipment Replacement List (dated: 1/9/2024) for the Transportation Management Services Department and was budgeted in FY25. CZM's current tractor (CC2-1426) purchased in 2016, has significant corrosion, high engine hours, and has had significant repairs and maintenance costs. The County's Fleet Management has indicated that the tractor meets the criteria for replacement and is on the FY25 replacement recommendation list. CZM received a quote from Deere & Company, in the amount of $116,292.81, using the cooperative procurement “Piggyback 411” program through the Sourcewell contract “Sourcewell Ag Tractors 082923-DAC”. CZM keeps a fleet of three tractors, two on Marco Island and one at Vanderbilt Beach. To meet expectations, both beach locations are cleaned Monday through Friday using one tractor at each location. During extreme events with significant debris, the third tractor can help with production. The third tractor is also necessary for redundancy while either of the other two tractors is out of service for maintenance. If this tractor is not replaced, a routine maintenance event or a breakdown of one tractor could limit beach cleaning to a single location. We are presenting this item after the fact to the TDC due to the January meeting not taking place. This item was approved by the BCC on January 27, 2026 (Item 16.B.1). Once the expenditures are approved by the TDC, a Purchase Order will be issued. This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan. ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved at the Coastal Advisory Committee (CAC) on January 8, 2026 (7-0) and will be presented to the Tourist Development Council (TDC) on February 20, 2026. FISCAL IMPACT: Funding in the amount of $116,292.81, is available within the TDC Beach Renourishment Fund (1105) in the Beach Cleaning project (90533). The source of funding is tourist development tax. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To approve and authorize the purchase of a John Deere 6135E Cab Tractor from Deere & Company utilizing Cooperative Procurement Piggyback 411 “Sourcewell Ag Tractors 082923-DAC”, utilizing funding from TDC Beach Renourishment Fund (1105) in the amount of $116,292.81, and make a finding that this expenditure promotes tourism. PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Transportation Engineering Division ATTACHMENTS: Page 65 of 581 2/20/2026 Item # 8.A ID# 2025-5112 1. 411 Piggyback- Deere & Company 2. John Deer- Tractor Quote Page 66 of 581 Cooperative Purchasing Request Form Revised 06/17/2021 Requester Name: Division: Vendor Name: Requested Items: Sponsor Agency/Contact: Contract Name and Number: Award Date: Expiration Date:Renewals: Backup Documents: Solicitation Proposal Contract Tabulation Advertisement Price List Additional Documents/Commentary: Website of Contract: Scope of Services in Contract: Competitive Event: (Type and no. of solicitation) Summary of Competition: (Number of proposals received and vendors awarded) Piggyback Clause: (Listed in solicitation or Contract): Rationale for Use: The Requesting Division and Procurement Services Director acknowledge that the attached contract was competitively solicited according to the Board’s Procurement Ordinance 2017-08, Section 18 and that the terms and conditions of the purchase are competitive in the market and favorable to the County. Requested by: Signature: Date: Division Director: Signature: Date: Procurement Strategist: Signature: Date: Procurement Director or designee: Signature: Date: Instructions Allowable per BCC Procurement Ordinance Section 11.4 and the annual BCC approved list of approved cooperatives. Complete the following information and submit to purchasing with the required backup documentation. (Required backup documentation includes, but not limited to: Solicitation, Proposal, Tabulation, Proof of Advertisement, Contract) Salma Nader Preston Operations & Performance Management (Airport Authority) (Multiple vendors)Deere and Company Grounds Maintenance Equipment & Attachments Sourcewell - Jerry McWilliams: 205-612-2556, mcwilliamsjerryd@johndeere.com Sourcewell Ag Tractors 082923-DAC 10/16/2023 10/11/2027 up to 3 /1-Year Extension https://www.sourcewell-mn.gov/cooperative-purchasing/082923-DAC Sourcewell contract 082923-DAC gives access to the following types of goods and services: Large frame agricultural tractors & attachments, Material handling attachments, Rotary cutters, Combines, Cotton, Hay & forage equipment, Tillage equipment, Planting & seeding equipment, Self propelled sprayers, Ag management solutions, Frontier implements & attachments. RFP #082923 10 Proposals received, 4 vendors awarded: the Sourcewell Proposal Evaluation Committee recommends award of Sourcewell Contract #082923 to: AGCO Corporation #082923-AGCO CNH Industrial America, LLC #082923-CNH; Deere & Company #082923-DAC; Kubota Tractor Corporation #082923-KBA Page # 2 of RFP 082923: In the United States, Sourcewell's contracts are available for use by: • Federal and state government entities; • Cities, towns, and counties/parishes; • Education service cooperatives; • K-12 and higher education entities; • Tribal government entities; • Some nonprofit entities; and • Other public entities. National Cooperative contracts potentially save time and effort for municipal and public agencies, who otherwise would have to solicit vendor responses to individual RFPs/RFQs. Contracts often provide a turn key solution for needed products or services. Salma Nader Preston 04/16/2024 Darren Hutton Jennifer Ziglar Sandra Srnka ✔✔✔✔✔ nader_s Digitally signed by nader_s Date: 2024.04.16 09:50:41 -04'00' HuttonDarren Digitally signed by HuttonDarren Date: 2024.04.16 16:29:39 -04'00' ZiglarJennifer Digitally signed by ZiglarJennifer Date: 2024.04.19 09:36:22 -04'00' Sandra Srnka Digitally signed by Sandra Srnka Date: 2024.04.19 13:24:34 -04'00' Page 67 of 581 Customer: Quotes are valid for 30 days from the creation date or upon contract expiration, whichever occurs first. A Purchase Order (PO) or Letter of Intent (LOI) including the below information is required to proceed with this sale. The PO or LOI will be returned if information is missing. Vendor:Everglades Equipment Group 9501 State Route 82 Fort Myers, FL 33905 null Signature on all LOIs and POs with a signature line Contract name or number; or JD Quote ID Sold to street address Ship to street address (no PO box) Bill to contact name and phone number Bill to address Bill to email address (required to send the invoice and/or to obtain the tax exemption certificate) Membership number if required by the contract Quotes of equipment offered through contracts between Deere & Company, its divisions and subsidiaries (collectively “Deere”) and government agencies are subject to audit and access by Deere's Strategic Accounts Business Division to ensure compliance with the terms and conditions of the contracts. For any questions, please contact: Patrick Crews Everglades Equipment Group 9501 State Route 82 Fort Myers, FL 33905 Email: pcrews@evergladesfarmequipment.com Page 68 of 581 Salesperson : X ___________________Accepted By : X ___________________ ALL PURCHASE ORDERS MUST BE MADE OUT TO (VENDOR): Everglades Equipment Group 9501 State Route 82 Fort Myers, FL 33905 null ALL PURCHASE ORDERS MUST BE SENT TO DELIVERING DEALER: Patrick Crews Everglades Equipment Group 9501 State Route 82 Fort Myers, FL 33905 Prepared For COLLIER COUNTY PARKS & RECREATION COASTAL ZONE MGMT 3300 SANTA BARBARA BLVD NAPLES, FL 341166601 (239) 455-9282 CHRISTOPHER. DARCO@COLLIERCOUNTYFL.GOV Prepared By Patrick Crews Everglades Equipment Group 9501 State Route 82 Fort Myers, FL 33905 pcrews@evergladesfarmequipment. com Quote Id 1374444 Creation Date 05-Dec-2025 Expiration Date 31-Mar-2026 Quote Summary Equipment Summary Suggested List Selling Price QTY In Group Extended 6135E Cab Tractor (114 PTO hp)$135,198.36 $103,543.08 1 $103,543.08 Contract: Sourcewell Ag 082923-DAC (PG BA CG 76) Price Effective Date: 04-Dec-2025 600M Loader $16,350.45 $12,749.73 1 $12,749.73 Contract: Sourcewell Ag 082923-DAC (PG BA CG 76) Price Effective Date: 04-Dec-2025 Equipment Total $116,292.81 Quote Summary Total Selling Price $116,292.81 Sub-total $116,292.81 Balance Due $116,292.81 Page 69 of 581 Selling Equipment Quote #1374444 Customer COLLIER COUNTY PARKS & RECREATION COASTAL ZONE MGMT 6135E Cab Tractor (114 PTO hp) Hours - - - Serial Number - - - Stock Number - - - Contract Sourcewell Ag 082923-DAC (PG BA CG 76) Price Effective Date 04-Dec-2025 PUK Parent Serial # QTY In Group : 1 Suggested List $135,198.36 Selling Price $103,543.08 Discount Amount ($32,697.82) Equipment Summary Code Description Qty List Price Discount %Discount $Adjusted Selling Price 334FP 6135E Cab Tractor (114 PTO hp)1 $125,980.00 24.0%($30,235.20)$95,744.80 Base / Options Code Description Qty List Price Discount %Discount $Adjusted Selling Price 0202 United States 1 $0.00 24.0%$0.00 $0.00 0409 English Operator's Manual North America 1 $0.00 24.0%$0.00 $0.00 7700 Shipping Preparation for Truck 1 $0.00 24.0%$0.00 $0.00 0500 Less Package 1 $0.00 24.0%$0.00 $0.00 2050 Cab Standard 1 $0.00 24.0%$0.00 $0.00 2130 Air Suspension Seat with Swivel (MSG 95) 1 $1,301.00 24.0%($312.24)$988.76 182F AutoTrac™ Universal/ Greenstar™ Ready 1 $0.00 24.0%$0.00 $0.00 183N JDLink™ Modem (Not Machine Sync Capable) 1 $0.00 24.0%$0.00 $0.00 185A JDLink™ Connectivity 1 $0.00 24.0%$0.00 $0.00 1950 Less Application 1 $0.00 24.0%$0.00 $0.00 Page 70 of 581 1385 24F/12R PowrReverser™ Plus Transmission, Wet Clutch, EH PTO, 40 Km/h 1 $1,832.00 24.0%($439.68)$1,392.32 3340 Triple Deluxe SCV with ISO Breakaway Couplers 1 $559.00 24.0%($134.16)$424.84 4120 Telescopic Draft Links 1 $0.00 24.0%$0.00 $0.00 4020 Heavy-Duty Hitch 1 $559.00 24.0%($134.16)$424.84 4320 Heavy Duty Drawbar 1 $363.00 24.0%($87.12)$275.88 4420 Sway Chains 1 $0.00 24.0%$0.00 $0.00 6045 MFWD (4 Wheel Drive) Front Axle, electro-hydraulic activation. 1 $0.00 24.0%$0.00 $0.00 5234 460/85R38 In. 8PR R1 Radial 1 $1,095.00 24.0%($262.80)$832.20 6220 380/85R24 RT855 R1W Radial 1 $208.00 24.0%($49.92)$158.08 Total Base / Options $131,897.00 ($31,655.28)$100,241.72 Technology Options Code Description Qty List Price Discount %Discount $Adjusted Selling Price 1880 Less Receiver 1 $0.00 24.0%$0.00 $0.00 1900 Less Display 1 $0.00 24.0%$0.00 $0.00 Total Technology Options $0.00 $0.00 $0.00 Dealer Attachments Code Description Qty List Price Discount %Discount $Adjusted Selling Price BSJ10221 Triple Function Mid SCV Kit 1 $3,500.20 24.0%($840.05)$2,660.15 BSJ10216 Fixed Front Fenders (MFWD only) 1 $843.70 24.0%($202.49)$641.21 Total Dealer Attachments $4,343.90 ($1,042.54)$3,301.36 Selling Price Subtotal $103,543.08 Total Selling Price $135,198.36 ($32,697.82)$103,543.08 Page 71 of 581 600M Loader Hours - - - Serial Number - - - Stock Number - - - Contract Sourcewell Ag 082923-DAC (PG BA CG 76) Price Effective Date 04-Dec-2025 PUK Parent Serial # QTY In Group : 1 Suggested List $16,350.45 Selling Price $12,749.73 Discount Amount ($4,026.23) Equipment Summary Code Description Qty List Price Discount %Discount $Adjusted Selling Price 04G0P 600M Loader 1 $10,237.00 24.0%($2,456.88)$7,780.12 Base / Options Code Description Qty List Price Discount %Discount $Adjusted Selling Price 0202 United States 1 $0.00 24.0%$0.00 $0.00 0409 English 1 $0.00 24.0%$0.00 $0.00 0500 Less package 1 $0.00 24.0%$0.00 $0.00 1655 Mounting frame 1 $2,094.00 24.0%($502.56)$1,591.44 2602 600M Standard farm loader, non- self-leveling (NSL) - Three-function 1 $545.00 24.0%($130.80)$414.20 3555 Three-function hoses and parts 1 $760.00 24.0%($182.40)$577.60 4553 3-Function Mid- Mount Quick Couplers 1 $817.00 24.0%($196.08)$620.92 5535 Hood guard 1 $550.00 24.0%($132.00)$418.00 6995 Less ballast box 1 $0.00 24.0%$0.00 $0.00 8215 1850-mm (73-in.) global heavy-duty bucket 1 $0.00 24.0%$0.00 $0.00 Total Base / Options $15,003.00 ($3,600.72)$11,402.28 Dealer Attachments Code Description Qty List Price Discount %Discount $Adjusted Selling Price BW15906 Stationary fenders 1 $979.86 24.0%($235.17)$744.69 Page 72 of 581 BW16048 Third-Function Oil Lines, Hoses, and Parts for 540M, H260, and H310 Loaders 1 $325.60 24.0%($78.14)$247.46 BW16187 Hoses and parts (3- function)1 $330.00 24.0%($79.20)$250.80 BW16045 Grapple coupler oil line and bracket 1 $137.50 24.0%($33.00)$104.50 Total Dealer Attachments $1,772.96 ($425.51)$1,347.45 Selling Price Subtotal $12,749.73 Total Selling Price $16,350.45 ($4,026.23)$12,749.73 Page 73 of 581 (48,30(17),1$1&,1* SCAN QR CODE TO APPLY Page 74 of 581 2/20/2026 Item # 8.B ID# 2026-39 Executive Summary Recommendation to approve the 2026 Doctors Pass Dredge project scheduled for April / May 2026 and authorize tourist development tax expenditures for an estimated project cost not to exceed $1,250,000; authorize a budget amendment; and make a finding that this item promotes tourism (Project 90549). OBJECTIVE: To obtain a recommendation approving the project and funding for the 2026 dredge project for Doctors Pass. CONSIDERATIONS: Staff is seeking project approval and authorization for a 40,000 cubic yard dredge project for Doctors Pass for an estimated cost not to exceed $1,250,000, which will include, but not be limited to the following cost estimates: o Engineering design, permitting, inspections and project certification - $56,247 o Construction $800,000 o Staff construction observation, oversight, safety monitoring - 50,000 o Shorebird monitoring - $12,500 o Contingency - $331,253 The cost estimate is based on recent historical pricing to support an anticipated construction start date of April 15, 2026. Maintenance dredging is typically scheduled on a four-year cycle with interim minor dredges mid-cycle as required. The dredge quantities estimated for this project are based on post-Helene / Milton storm surveys performed in November / December 2024. Actual quantities needed based on field conditions will be determined immediately prior to construction. An adjustment of up to +/- 25% in sand quantities is assumed for this item. All individual project expenditures as estimated above will be presented and approved by the BCC prior to execution of funds. If the project expenditures exceed the authorized amount, staff will seek required approvals. This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan. ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee (CAC) on January 8, 2026 (7-0) and will be presented to the Tourist Development Council (TDC) on January 20, 2026. FISCAL IMPACT: The total project cost is anticipated to be $1,250,000. A budget amendment in the amount of $600,000 is necessary to reallocate funding within the TDC Beach Renourishment Fund (1105), from Park Shore Beach Maintenance Project (90067) to the Doctors Pass Dredge Project (90549). The source of funding is tourist development tax. FDEP cost-share funding will be requested if eligible at a future date to reimburse Collier County for a portion of the completed work. GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management Element of the Growth Management Plan. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION(S): To approve the 2026 Doctors Pass Dredge project scheduled for April / May 2026 and authorize tourist development tax expenditures of an estimated project cost not to exceed $1,250,000; authorize a budget amendment; and make a finding that this item promotes tourism (Project 90549). Page 75 of 581 2/20/2026 Item # 8.B ID# 2026-39 PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Transportation Management Services Department ATTACHMENTS: 1. 2026-01 Doctors Bid Schedule and OPC 2. 2 - Doctors Pass OPC - 1.13.26 - ES Page 76 of 581 756,000.00$ 75,600.00$ 831,600.00$ Notes: 2026 COLLIER COUNTY MAINTENANCE DOCTORS PASS DREDGING PROJECT OPINION OF PROBABLE COST Humiston & Moore Engineers Item Item Description Estimated Quantity Unit Unit Cost Opinion of Probable Cost 321,000.00$ 1 Mobilization and Demobilization, See Note VII. 1 Lump Sum 350,000.00$ 350,000.00$ 2 Dredge Doctors Pass Settling Basin, Turning Basin, and West Channel with Nearshore Disposal (See Note I & V)32,100 CY 10.00$ 15,000.00$ 3 Temporary Removal and Re-Install Navigational Channel Marker Install (See Note II)3 Each 2,500.00$ 7,500.00$ 4 Environmental Control including Turbidity Testing 1 Lump Sum 15,000.00$ 30,000.00$ 5 Construction Surveys (Pre-Construction, See Note III)1 Lump Sum 10,000.00$ 10,000.00$ 6 Construction Surveys (Interim & Post-Construction, See Note IV) 1 Lump Sum 30,000.00$ III. Includes replacement of removed manatee markers or installation of new makers (CONTRACTOR to provide materials). 2,500.00$ 7 Final Tilling and Grading 1 Lump Sum 15,000.00$ 15,000.00$ 8 Debris Removal (See Note VI)1 20 cy container 2,500.00$ VI. Potential debris from storms. (Re. Technical Spec. 8.3) VII. Assumes sane dredge mobilized and completed Wiggins Pass Dredging IV. Pre & Post-construction surveys of the dredge and disposal area for Doctors Pass. V. Includes measures to ensure sand placed on the beach greater than 0.5" diameter does not exceed 5% through the use of screen boxes, raking, and/or other means as determined by the contractor. (Ref. Technical Spec. 11.4) 9 Restoration of Construction Access 1 Lump Sum 5,000.00$ 5,000.00$ Subtotal Project Contingency (10%) Total Bid * Staff has allocated $75,600.00 in Owner's Allowance - for Owners Use as Directed. This Allowance will be used only at the Owner's direction to accomplish work due to unforeseen conditions and/or as directed by the Owner. Inclusion of the Allowance as part of the Contract Price is not a guarantee that the Contractor will be paid any portion or the full amount of the Allowance. Expenditures of Owners Allowance will be made through Change Order with proper documentation of Time and Materials supporting the change. I. Quantity is estimated; final quantity based on results of the pre-construction survey. II. Includes replacement of removed markers or installation of new makers (OWNER to provide materials). Page 77 of 581 761,000.00$ 76,100.00$ 837,100.00$ Notes: VI. Potential debris from storms. (Re. Technical Spec. 8.3) VII. Assumes same dredge mobilized and completed Wiggins Pass Dredging IV. Pre & Post-construction surveys of the dredge and disposal area for Doctors Pass. V. Includes measures to ensure sand placed on the beach greater than 0.5" diameter does not exceed 5% through the use of screen boxes, raking, and/or other means as determined by the contractor. (Ref. Technical Spec. 11.4) 9 Restoration of Construction Access 1 Lump Sum 5,000.00$ 5,000.00$ Subtotal Project Contingency (10%) Total Bid * Staff has allocated $75,600.00 in Owner's Allowance - for Owners Use as Directed. This Allowance will be used only at the Owner's direction to accomplish work due to unforeseen conditions and/or as directed by the Owner. Inclusion of the Allowance as part of the Contract Price is not a guarantee that the Contractor will be paid any portion or the full amount of the Allowance. Expenditures of Owners Allowance will be made through Change Order with proper documentation of Time and Materials supporting the change. I. Quantity is estimated; final quantity based on results of the pre-construction survey. II. Includes replacement of removed markers or installation of new makers (OWNER to provide materials). III. Includes replacement of removed manatee markers or installation of new makers (CONTRACTOR to provide materials). 2,500.00$ 7 Final Tilling and Grading 1 Lump Sum 15,000.00$ 15,000.00$ 8 Debris Removal (See Note VI)1 20 cy container 2,500.00$ 30,000.00$ 5 Construction Surveys (Pre-Construction, See Note III)1 Lump Sum 10,000.00$ 10,000.00$ 6 Construction Surveys (Interim & Post-Construction, See Note IV) 1 Lump Sum 30,000.00$ 15,000.00$ 3 Temporary Removal and Re-Install Navigational Channel Marker Install (See Note II)5 Each 2,500.00$ 12,500.00$ 4 Environmental Control including Turbidity Testing 1 Lump Sum 15,000.00$ 321,000.00$ 1 Mobilization and Demobilization, See Note VII. 1 Lump Sum 350,000.00$ 350,000.00$ 2 Dredge Doctors Pass Settling Basin, Turning Basin, and West Channel with Nearshore Disposal (See Note I & V)32,100 CY 10.00$ 2026 COLLIER COUNTY MAINTENANCE DOCTORS PASS DREDGING PROJECT OPINION OF PROBABLE COST Humiston & Moore Engineers January 11, 2026 Item Item Description Estimated Quantity Unit Unit Cost Opinion of Probable Cost Page 78 of 581 2/20/2026 Item # 8.C ID# 2026-10 Executive Summary Recommendation to approve a 180-day administrative extension for Agreement No. 22-7980 “Tourism International Representation - Germany Market” with DiaMonde GmbH & Co KG under the current contract pricing, terms and conditions, and make a finding that this action promotes tourism. OBJECTIVE: To administratively extend Agreement No. 22-7980 for 180 days for tourism representation services in Germany market which promotes Collier County as a worldwide visitor destination. CONSIDERATIONS: Collier County has been represented in Germany for 17 years by DiaMonde GmbH & Co KG based in Stuttgart, Baden-Wuerttemberg, Germany. Presence in that market has been beneficial in bringing German residents to Collier County. Over the course of this term and relationship, the German market has remained one of the top markets of international origin for Collier County. The representation in this market has attracted visitors via consumer direct initiatives, through education and relationships with tour operators and travel advisors about Florida’s Paradise Coast region (Collier County). The representation also includes integrated marketing campaigns across multiple media platforms to locally amplify the reach of the campaigns. On March 14, 2023 (Agenda item 11.C.), the Board approved the award of Agreement No. 22-7980 for Tourism International Representation – Germany Market to DiaMonde GmbH & Co KG for one year and requested that the renewals be brought back to the Board for approval. On March 26, 2024 (Agenda item 11.F), the Board of County Commissioners approved the first of two one-year renewal options. On February 11, 2025 (Agenda Item 16.F.6), the Board approved the second of two one-year renewal options. On June 17, 2025, the Tourism Department submitted a draft of the RFP to finance and procurement. On October 17, 2025, procurement completed its process to send out the RFP. The RFP was open on October 23, 2025. The RFP closed on December 8, 2025, and is currently in procurement review so a selection committee can review the proposals. This 180-day extension is needed to maintain representation during the final stages of the RFP process. The contract is scheduled to end on March 14, 2026, and is now moving through the RFP process. Should the process extend past the termination date, the contractor has agreed to a 180-day extension with no rate increases. Under the Agreement, annual costs include a $120,000 fixed fee ($10,000 per month) and up to $60,000 in reimbursable travel, registration, and miscellaneous expenses, totaling $180,000. All reimbursable expenditures must receive Division Director approval in advance. This representation is vital for Collier County to remain competitive with other Florida markets. Currently, twenty-four (24) Florida markets have representation/offices in Europe, including our competitive set of areas - Tampa, St. Pete/Clearwater, Orlando, Bradenton, Sarasota, Lee County, Charlotte County, Palm Beach, Miami, and the Florida Keys. The number of hotel rooms booked by their top 20 tour operators was used as a metric to measure the effectiveness of the work completed by DiaMonde GmbH & Co KG. European visitors utilize tour operators for ease of travel to various locations in Florida and for the travel insurance provided. In 2019, the benchmark year (2020 and 2021 are not used due to the pandemic), 16,973 room nights were booked by the tour operators from the international region. In 2024, room nights grew to 23,193, and in 2025, the room nights decreased by 19.8% to 18,580 (This is due to geopolitical issues in the first quarter of 2025). County staff has estimated the tax collections to further measure the effectiveness of the firm for these room nights, utilizing the Average Daily Rate (ADR) obtained through STR data for the associated time frames. (Taxes = ADR * Hotel Rooms Booked * 5%). STR data provides weekly information about hotels in Collier County. The firm surveys our local hotels and provides weekly data such as Average Daily Rates, Occupancy, and Hotel Revenue per person. In 2019, with an ADR of $237.43, the tax collected was $201,494.97; in 2024, the ADR was $349, and the tax collection Page 79 of 581 2/20/2026 Item # 8.C ID# 2026-10 was $404,718. In 2025 we saw an ADR of $323.44 and a tax collection of $300,476. This represents a $25.8% decrease in tax collection due to geopolitical issues in Q1 2025. % REGION 2019 2024 2025 2024 vs 2025 GERMANY 16,973 23,193 18,580 -19.8% TOTAL 16,973 23,193 18,580 -19.8% Avg ADR $237 $349 $323.44 -7.3% Est Tourist Tax $201,495 $404,718 $300,476 -25.8% Based on DiaMonde GmbH & Co KG’s performance, County staff is recommending extending the Agreement for 180 days at the same pricing. A new agreement for these services is currently being solicited. Agreement 22-7980 will be terminated once a new agreement is fully executed. FISCAL IMPACT: Funds for marketing services are provided in the FY26 Tourist Development Tax supported Tourism Promotion Fund (1101) budget. The annual contract budget is $180,000 for the German market. A purchase order was opened on October 26, 2025 in the amount of $90,000 for services until the current expiration date of March 13, 2026. The extension would allow for the remaining $90,000 of the annual budget to be committed via purchase order through September 9, 2026. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To approve a 180-day administrative extension of Agreement No. 22-7980 “Tourism International Representation - Germany Market” with DiaMonde GmbH & Co KG under the current contract pricing, terms and conditions, and make a finding that this action promotes tourism. PREPARED BY: Jay Tusa, Tourism Division Director, Claudia Wood, Global Sales Manager ATTACHMENTS: 1. 22-7980 DiaMonde Extension Pending TDC BCC Page 80 of 581 Page 81 of 581 Viviana Giarimoustas 03/14/26 - 09/10/26 All extensions have been exhausted. Pending TDC and BCC Approval. ✔ GiarimoustasViviana Digitally signed by GiarimoustasViviana Date: 2025.12.17 12:31:20 -05'00' Page 82 of 581 Page 83 of 581 2/20/2026 Item # 8.D ID# 2026-20 Executive Summary Recommendation to approve a 180-day administrative extension for Agreement No. 22-7979 “Tourism International Representation – UK and Ireland Market” with OMMAC Ltd., under the current contract pricing, terms and conditions, and make a finding that this action promotes tourism. OBJECTIVE: To administratively extend Agreement No. 22-7979 for 180 days for tourism representation services in the UK/Ireland market which promotes Collier County as a worldwide visitor destination. CONSIDERATIONS: Collier County has maintained local representation in the UK since 2008. Presence in this market has been beneficial in bringing UK and Ireland residents to Collier County. Over the course of this term and relationship, the UK and Ireland market has remained the leading market of international origin for Collier County. The representation in this market has attracted visitors via consumer direct initiatives, as well as via the education of tour operators and travel agents about Florida’s Paradise Coast (Collier County) region. OMMAC’s representative is 100% dedicated to Collier County, which is OMMAC’s only destination account in Florida. On March 14, 2023 (Agenda Item 11.B.), the Board approved the award of Agreement No. 22-7979 for Tourism International Representation – UK and Ireland Market to OMMAC Ltd. for one year and requested that the renewals be brought back to the Board for approval. On March 26, 2024 (Agenda Item 11.E), the Board approved the first of two one-year renewal options. On February 11, 2025 (Agenda Item 16.F.7), the Board approved the second of two one-year renewal options. On June 17, 2025, the Tourism Department submitted a draft of the RFP to finance and procurement. On October 17, 2025, procurement completed its process to send out the RFP. The RFP was open on October 23, 2025. The RFP closed on December 8, 2025, and is currently in procurement review, before a selection committee can review the proposals. This 180-day extension is needed to maintain representation during the final stages of the RFP process. The contractor has agreed to the 180-day extension without price increases. The annual costs established in the Agreement are as follows: Flat Annual Fixed Price of $120,000 ($10,000 per month), and Reimbursable Expenses for Travel, Registrations and Miscellaneous for up to $80,000, totaling $200,000 annually. The reimbursable expenses are approved by the Division Director before the expenditure occurs. This representation is vital for Collier County to remain competitive with other Florida markets. Currently, twenty-four (24) Florida markets have representation/offices in Europe, including our competitive set of areas - Tampa, St. Pete/Clearwater, Orlando, Bradenton, Sarasota, Lee County, Charlotte County, Palm Beach, Miami, and the Florida Keys. The number of hotel rooms booked in our destination by the top 20 tour operators was used as a metric to measure the effectiveness of the work completed by OMMAC. European visitors utilize tour operators for ease of travel to various locations in Florida and for the travel insurance provided. In 2019, which is a benchmark used (2020 and 2021 are not used due to the pandemic) 55,714 room nights were booked by the tour operators from the international region. In 2024, room nights were 24,514, and in 2025, the room nights decreased by 1.56 % (this is due to geopolitical issues in the first quarter of 2025). County staff has estimated the tourist tax collections to further measure the effectiveness of OMMAC for these room nights utilizing the Average Daily Rate (ADR) obtained through STR data for the associated time frames. (Taxes = ADR*Hotel Rooms Booked * 5%). STR data provides weekly information about hotels in Collier County. The firm surveys our local hotels and provides weekly data such as Average Daily Rates, Occupancy, and Hotel Revenue per person. In 2019, with an ADR of $237, the tax collected was $660,210.90; in 2024, with an ADR of $349, the tax collected was $427,769.30. In 2025, the ADR was $323.44, and the tax collected was $390,263. This represents a 9.03% decrease in tax collection due to geopolitical issues in Q1 2025. REGION 2019 2024 2025 % Page 84 of 581 2/20/2026 Item # 8.D ID# 2026-20 2024 vs 2025 UK & Ireland 55,714 24,514 24,132 -1.5% TOTAL 55,714 24,514 24,132 -1.5% Avg ADR $237 $349 $323.44 -7.3% Est Tourist Tax $660,210.90 $427,759.30 $390,263 -9% Based on OMMAC’s performance, County staff is recommending extending the Agreement for 180 days at the same pricing. A new agreement for these services is currently being solicited. Agreement 22-7979 will be terminated once a new agreement is fully executed. FISCAL IMPACT: Funds for marketing services are provided in the FY26 Tourist Development Tax Tourism Promotion Fund (1101) budget. The contracted not-to-exceed annual budget for the UK and Ireland market is $200,000. A purchase order was opened on October 13, 2025, in the amount of $100,000 for services until the current expiration date of March 26, 2026. The extension would allow for the remaining $100,000 of the annual budget to be committed via purchase order through September 22, 2026. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To approve a 180-day administrative extension of Agreement No. 22-7979 “Tourism International Representation – UK and Ireland Market” with OMMAC Ltd. under the current contract pricing, terms and conditions, and make a finding that this action promotes tourism. PREPARED BY: Jay Tusa, Tourism Division Director, Claudia Wood, Global Sales Manager ATTACHMENTS: 1. 22-7979 OMMAC Extension Pending BCC Page 85 of 581 Page 86 of 581 GiarimoustasViviana Digitally signed by GiarimoustasViviana Date: 2025.12.28 10:29:03 -05'00' Page 87 of 581 Page 88 of 581 2/20/2026 Item # 8.E ID# 2026-21 Executive Summary Recommendation to approve the 2026 Wiggins Pass Dredge project scheduled for March / April 2026 and authorize Tourist Development Tax expenditures for an estimated project cost not to exceed $2,000,000; and make a finding that this item promotes tourism (Project 80288). OBJECTIVE: To perform maintenance dredging of Wiggins Pass per FDEP’s inlet management plan in order to renourish beaches on either side of the pass which lose sand due to the effects of inlet current flows. Dredging also deepens the inlet channel, improving navigation to boaters using the pass to enter and leave the protected waters upstream of the inlet. CONSIDERATIONS: Staff is seeking project approval and authorization for a 75,000 cubic yard dredge project for Wiggins Pass for an estimated cost not to exceed $2,000,000, which will include, but not be limited to, the following cost estimates: o Engineering design, permitting, inspections, and project certification - $50,040 o Construction $1,535,325 o Staff construction observation, oversight, safety monitoring - $75,000 o Shorebird monitoring - $17,500 o Contingency - $322,135 The cost estimate is based on recent historical pricing and an opinion of probable cost for construction, with an anticipated construction start date of March 1, 2026. Maintenance dredging is typically scheduled on a four-year cycle, with interim minor dredges mid-cycle as required. The dredge quantities estimated for this project are based on post-Helene / Milton storm surveys performed in November / December 2024. Actual quantities needed based on field conditions will be determined immediately prior to construction. Staff requests approval of an adjustment of up to +/- 25% in sand quantities, which is assumed for this item. All individual project expenditures, as estimated above, will be presented to and approved by the BCC prior to the expenditure of funds. Should the cost exceed $2 million, Staff will seek the required approvals from the Tourist Development Council and Board. This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan. ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee (CAC) on January 8, 2026 (7-0) and will be presented to the Tourist Development Council (TDC) on January 20, 2026. FISCAL IMPACT: The total project cost is anticipated to be $2,000,000. Funding is available in the Tourist Development Tax Beach Renourishment Fund (1105), Wiggins Pass Dredge (80288). Source of funding is tourist development tax. FDEP cost-share funding will be requested if eligible at a future date to reimburse Collier County for a portion of the completed work. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To approve the 2026 Wiggins Pass Dredge project scheduled for March / April 2026 and authorize Tourist Development Tax expenditures for an estimated project cost not to exceed $2,000,000; and make a finding that this item promotes tourism (Project 80288). PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Transportation Management Services Department Page 89 of 581 2/20/2026 Item # 8.E ID# 2026-21 ATTACHMENTS: 1. OPC - Wiggins Pass - 12.16.25 - ES Page 90 of 581 1,398,250.00$ 139,825.00$ 1,538,075.00$ Notes: VI. Potential debris from storms. (Re. Technical Spec. 8.3) IV. Pre & Post-construction surveys of the dredge and disposal area for Wiggins Pass. V. Includes measures to ensure sand placed on the beach greater than 0.5" diameter does not exceed 5% through the use of screen boxes, raking, and/or other means as determined by the contractor. (Ref. Technical Spec. 11.4) 8 Restoration of Construction Access 1 Lump Sum 5,000.00$ 5,000.00$ Subtotal Project Contingency (10%) Total Bid * Staff has allocated $139,575 in Owner's Allowance - for Owners Use as Directed. This Allowance will be used only at the Owner's direction to accomplish work due to unforeseen conditions and/or as directed by the Owner. Inclusion of the Allowance as part of the Contract Price is not a guarantee that the Contractor will be paid any portion or the full amount of the Allowance. Expenditures of Owners Allowance will be made through Change Order with proper documentation of Time and Materials supporting the change. I. Quantity is estimated; final quantity based on results of the pre-construction survey. II. Includes replacement of removed markers or installation of new makers (OWNER to provide materials). III. Includes replacement of removed manatee markers or installation of new makers (CONTRACTOR to provide materials). 2,500.00$ 6 Final Tilling and Grading 1 Lump Sum 15,000.00$ 15,000.00$ 7 Debris Removal (See Note VI)1 20 cy container 2,500.00$ 30,000.00$ 4 Environmental Control including Turbidity Testing 1 Lump Sum 15,000.00$ 15,000.00$ 5 Construction Surveys (Pre, Post and Interim)1 Lump Sum 30,000.00$ 9,500.00$ 3a Navigational Channel Marker Install (See Note II)15 Each 4,750.00$ 71,250.00$ 3b Manatee Marker Installation (See Note III)1 Each 9,500.00$ 750,000.00$ 1 Mobilization and Demobilization 1 Lump Sum 500,000.00$ 500,000.00$ 2 Dredge Wiggins Pass Channel with Nearshore Disposal (See Note I & V)75,000 CY 10.00$ 2026 COLLIER COUNTY MAINTENANCE WIGGINS PASS DREDGING PROJECT OPINION OF PROBABLE COST Humiston & Moore Engineers Item Item Description Estimated Quantity Unit Unit Cost Opinion of Probable Cost Page 91 of 581 2/20/2026 Item # 8.F ID# 2026-22 Executive Summary Recommendation to approve a work order with APTIM Environmental & Infrastructure, LLC, to provide professional engineering services for 2027-2028 Local Government Funding Request under Contract No. 18-7432-CZ for lump sum not to exceed $28,462 and make a finding that this item promotes tourism (Fund 195, Project No. 90065). OBJECTIVE: To move forward with preparation of the 2027-2028 Local Government Funding Request (LGFR) for Collier County’s shore protection projects. CONSIDERATIONS: APTIM Environmental & Infrastructure, LLC (APTIM) will assist the County with the preparation of the 2027-2028 LGFR for Collier County’s coastal protection projects; South Marco Island and Collier County Beach Renourishment projects; and the County’s inlet projects: Wiggins Pass and Doctors Pass. APTIM will evaluate all the elements of the coastal projects as they apply to the Florida Administrative Code, and the LGFR application and guidance documents will be evaluated to increase Florida Department of Environmental Protection (FDEP) ranking and cost-sharing opportunities where applicable. Additionally, APTIM will update the application response to account for the modification of the LGFR based on the latest rating guidelines, rules, and current project cost information. Once APTIM has completed a draft of the LGFR application, they will provide it to Collier County for review and comment prior to submittal to FDEP. Collier County participates in the LGFR process annually. FDEP will review the application and may issue a Request for Additional Information (RAI). APTIM will respond to FDEP’s RAI and provide additional information to the FDEP on behalf of Collier County. FDEP then reviews the applications in detail and provides initial project rankings and assessments. Collier County may respond to the initial project assessment. APTIM will review the assessment on behalf of Collier County and, if appropriate, prepare a letter to FDEP identifying areas within the application that could earn additional points for the County. To proceed, the County will issue a Work Order under Contract No. 18-7432-CZ, which was approved by the BCC on March 10, 2020, Item 16.E.4. This item aligns with the Infrastructure and Asset Management element of Collier County’s Strategic Plan by proactively addressing the impacts of natural disasters on our critical infrastructure and natural resources. ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee (CAC) on January 8, 2026 (7-0) and will be presented to the Tourist Development Council (TDC) on February 20, 2026. FISCAL IMPACT: Funding for the proposed work order, in the amount of $28,462 is available in the Tourist Development Tax Fund (1105), Project No. 90065, FDEP LGFR Analysis. The source of funding is Tourist Development Tax. Funding for this work order will not be requested for reimbursement from any grantor agency. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To approve a work order with APTIM Environmental & Infrastructure, LLC, to provide professional engineering services for 2027-2028 Local Government Funding Request under Contract No. 18-7432-CZ for lump sum not to exceed $28,462 and make a finding that this item promotes tourism (Fund1105, Project No. 90065). PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program Management Division ATTACHMENTS: 1. Stamped - Work Order 2. BCC - W.O 2027-2028 LGFR Preperation Page 92 of 581 Page 93 of 581 Page 94 of 581 Page 95 of 581 Page 96 of 581 Page 97 of 581 Page 98 of 581 Page 99 of 581 Page 100 of 581 Page 101 of 581 Page 102 of 581 Page 103 of 581 Page 104 of 581 Page 105 of 581 Page 106 of 581 Page 107 of 581 Page 108 of 581 Page 109 of 581 Page 110 of 581 Page 111 of 581 Page 112 of 581 Page 113 of 581 Page 114 of 581 '(/(*$7,212)6,*1$785($87+25,7<$87+25,=$7,21 '(),1,7,2167KHIROORZLQJWHUPVVKDOOEHGHILQHGDVIROORZV v 6LJQDWXUH $XWKRULW\  5HIHUV WR WKH DELOLW\ DQG GLVFUHWLRQ RI D GXO\ GHVLJQDWHG HPSOR\HH WR IRUPDOO\ DFFHSW UHTXHVW DSSURYH RU GRFXPHQW E\ VLJQDWXUH YDULRXV DFWLRQV SHUWDLQLQJ WR WKHDGPLQLVWUDWLRQRIWKHDJHQF\ v 3HUPDQHQW 6LJQDWXUH $XWKRULW\  5HIHUV WR WKH DSSURSULDWH XWLOL]DWLRQ RI VLJQDWXUH DXWKRULW\RQDQRQJRLQJEDVLV v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rinity Scott Department Head CallahanJay Ahmad Director Temporary ✔ ScottTrinity Digitally signed by ScottTrinity Date: 2025.12.24 09:45:46 -05'00' 12/25/25 1/4/26 Page 115 of 581 COLLIER COUNTY Tourist Development Council AGENDA Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 February 20, 2026 9:00 AM Commissioner Burt Saunders, Chair Clark Hill, Vice-Chair Susan Becker Laura Radler Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Bill Kramer Councilor Darrin Palumbo All interested parties are invited to attend and to register to speak and to submit their objections, if any, in writing to the Council prior to the meeting if applicable. For more information, please contact Jay Tusa at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. Page 116 of 581 Executive Summary Recommendation to award an agreement for Request for Proposal (“RFP”) 25-8341, “Tourism Marketing & Promotion,” to Paradise Advertising and Marketing, Inc., with an effective date of March 30, 2026, and make a finding that this action promotes tourism. OBJECTIVE: To provide continuing advertising, promotion, and marketing services that promote Collier County as a luxury domestic, national, and international global vacation destination of choice. CONSIDERATIONS: On May 28, 2025, the Procurement Services Division released RFP No. 25-8341, Tourism Marketing & Promotions. The County received 12 proposals by the July 21, 2025, submission deadline. Procurement staff reviewed the proposals, and all were deemed responsive and responsible, with 11 having minor irregularities. A selection committee met on October 27, 2025, evaluated the proposals, and established a final recommended ranking. Each selection committee member independently reviewed the proposals and shared their evaluative comments at the selection committee meeting. After reviewing the proposals and deliberation, the committee ranked the proposals as seen below: Name of Firm Final Ranking Paradise Advertising & Marketing, Inc. 1 Aqua Marketing & Communications, Inc. 2 GoSeeTell Network, Inc. dba Sparkloft Media 3 Intermark Group, Inc. 4 Cenergy Studios, LLC dba FourthIdea 5 True Media, LLC 6 Spark Strategy Media Group, LLC 7 Gannett Media Solutions 8 Bluewater Media, LLC 9 Linnihan Foy Advertising, LLC 10 Legacy III, LLC dba Legacy III Media 11 YaniPaints, LLC dba YKMD 12 Based on the selection committee’s ranking, staff is recommending that the RFP be awarded to Paradise Advertising & Marketing, Inc. (“Paradise”). Selection Committee unanimously accepted the proposed items of the contract as follows: • The contract is for a term of three (3) years, with two (2) additional one (1) year renewal options. • The marketing and advertising flat service fee is ten (10) percent of the Board approved annual Tourism Division budget for marketing and advertising. • A $175 flat hourly rate will apply to all creative functions not covered by the service fee and Page 117 of 581 each project will be estimated and pre-approved. • In the initial term and in subsequent years of this agreement, Paradise will invoice for time and material services on all media and production projects at net with no markup. • In the initial term and in subsequent years of this agreement, Paradise will invoice the County monthly for a fixed service fee in twelve (12) equal installments of ten (10) percent of the Board approved annual Tourism Division budget for marketing, promotion and advertising. • Established in 2002, this firm has performed work in Collier County for 23 years. In all respects, the firm is reputable with a good work history. During the time frame of the selection committee process, the submitted budget for advertising for FY26 was set at $6,000,000. Therefore, the fee for services was set at $600,000 in that budget. At the Board of County Commissioners meeting on September 25, 2025, an additional $5,000,000 was allocated to the Tourism Division for marketing and promotional activities. That amount was to include expenses and the agency fee. (Agenda Item 11.D) Division and finance staff allocated a total of $4,885,000 to the advertising firm to include the fee and costs. The additional $115,000 dollars were allocated to the division budget for group meetings. The current contract with Paradise Advertising & Marketing, Inc. (#20-7775, Agenda Item 11.F) was amended on July 26, 2023, when the initial three-year term of the contract ended, September 30, 2023, and the first renewal option commenced on October 1, 2023, reflecting an hourly price increase from $150 - $175 per hour. The increase was analyzed, and the justification presented was acceptable. All other Terms and Conditions of the Agreement remain in place. The new contract reflects the current Contract and Amendment currently in place. FISCAL IMPACT: Funding for marketing services is included in the amended Tourism Division budget for Fiscal Year 2026. The annual funding allocations will be subject to BCC approval of the Tourism Division's annual budget. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan with this action. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION(S): Recommendation to award an agreement for Request for Proposal (“RFP”) 25- 8341, “Tourism Marketing & Promotion,” to Paradise Advertising and Marketing, Inc., with an effective date of March 30, 2026, and make a finding that this action promotes tourism. PREPARED BY: Sandra Rios, Public Relations and Communications Manager, Tourism Division, Collier County. ATTACHMENTS: 1. 25-8341 Paradise Adv Contract CAO 2. 25-8341 Paradise Advertising & Marketing Inc. Proposal Compressed Page 118 of 581 Page 119 of 581 Page 120 of 581 Page 121 of 581 Page 122 of 581 Page 123 of 581 Page 124 of 581 Page 125 of 581 Page 126 of 581 Page 127 of 581 Page 128 of 581 Page 129 of 581 Page 130 of 581 Page 131 of 581 Page 132 of 581 Page 133 of 581 Page 134 of 581 Page 135 of 581 Page 136 of 581 Page 137 of 581 Page 138 of 581 Page 139 of 581 Page 140 of 581 County of Collier, FL Procurement Kenneth Kovensky, Executive Director 3299 Tamiami Trail, East Naples, FL 34112 [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT GEN No. 25-8341 Tourism Marketing and Promotion RESPONSE DEADLINE: July 21, 2025 at 3:00 pm Report Generated: Tuesday, July 22, 2025 Paradise Advertising & Marketing Inc. Response CONTACT INFORMATION Company: Paradise Advertising & Marketing Inc. Email: rwebb@paradiseadv.com Contact: Rudy Webb Address: 5999 Central Avenue Suite 302 St Petersburg, FL 33710 Phone: (727) 235-2445 Website: paradiseadv.com Submission Date: Jul 21, 2025 10:40 AM (Eastern Time) Page 141 of 581 [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT GEN No. 25-8341 Tourism Marketing and Promotion [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT undefined - Tourism Marketing and Promotion Page 2 ADDENDA CONFIRMATION Addendum #1 Confirmed Jul 18, 2025 3:27 PM by Rudy Webb Addendum #2 Confirmed Jul 18, 2025 3:27 PM by Rudy Webb Addendum #3 Confirmed Jul 18, 2025 3:27 PM by Rudy Webb Addendum #4 Confirmed Jul 18, 2025 3:27 PM by Rudy Webb QUESTIONNAIRE 1. I certify that I have read, understood and agree to the terms in this solicitation, and that I am authorized to submit this response on behalf of my company.* Confirmed 2. ALL DOCUMENTS REQUIRING EXECUTION SHOULD BE EITHER BY WET SIGNATURES OR VERIFIABLE ELECTRONIC SIGNATURES. FAILURE TO PROVIDE THE APPLICABLE DOCUMENTS MAY DEEM YOU NON-RESPONSIVE/NON-RESPONSIBLE. Confirmed 3. Request for Proposal (RFP) Instructions Form* Request for Proposal (RFP) Instructions have been acknowledged and accepted. Confirmed Page 142 of 581 [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT GEN No. 25-8341 Tourism Marketing and Promotion [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT undefined - Tourism Marketing and Promotion Page 3 4. Collier County Purchase Order Terms and Conditions.* Collier County Purchase Order Terms and Conditions have been acknowledged and accepted. Confirmed 5. Insurance Requirements* Vendor Acknowledges Insurance Requirement and is prepared to produce the required insurance certificate(s) within five (5) da ys of the County's issuance of a Notice of Recommended Award. Confirmed 6. Proposal Submittal* Please submit a proposal per Evaluation Criteria outlined in Solicitation. 25-8341_RFP_-_Paradise_Response.pdf 7. County Required Forms VENDOR DECLARATION STATEMENT (FORM 1)* Form_1_-_Vendor_Declaration_-_Signed.pdf CONFLICT OF INTEREST AFFIDAVIT (FORM 2)* Form_2_-_Conflict_of_Interest_-_Signed.pdf IMMIGRATION AFFIDAVIT CERTIFICATION (FORM 3)* Form_3_-_Immigration_Affidavit_-_Signed.pdf LOCAL VENDOR PREFERENCE (IF APPLICABLE FORM 4) Include a copy of the business tax receipt. Form_4_-_Local_Business_Status_-_Signed.pdf Page 143 of 581 [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT GEN No. 25-8341 Tourism Marketing and Promotion [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT undefined - Tourism Marketing and Promotion Page 4 REFERENCE QUESTIONNAIRE (IF APPLICABLE FORM 5) CCT_Reference_Form_Adam_Thomas.pdf CCT_Reference_Form_Angela_Westerfield.pdf CCT_Reference_Form_Gina_Gemberling.pdf CCT_Reference_Form_Julie_White.pdf CCT_Reference_Form_Michelle_Owens.pdf GRANT PROVISIONS (IF APPLICABLE FORM 6) All forms must be completed Form_6.png PROOF OF STATUS FROM DIVISION OF CORPORATIONS - FLORIDA DEPARTMENT OF STATE (SUNBIZ)** http://dos.myflorida.com/sunbiz/ should be attached with your submittal. 2025_Paradise_FL_Certificate_of_Status_1-9-2025.pdf E-VERIFY - MEMORANDUM OF UNDERSTANDING* Vendor MUST be enrolled in the E-Verify - https://www.e-verify.gov/ at the time of submission of the proposal/bid. E-Verify Memorandum of Understanding or Company Profile page should be attached with your submittal. Company_Profile___E-Verify_2025.pdf W-9 FORM* 2025_W9_Paradise.pdf SIGNED ADDENDUMS (IF APPLICABLE) Addendum_#1_-_Signed.pdf Addendum_#2_-_Signed.pdf Amendment_#3_Signed.pdf Addendum_#4_signed.pdf Page 144 of 581 [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT GEN No. 25-8341 Tourism Marketing and Promotion [PARADISE ADVERTISING & MARKETING INC.] RESPONSE DOCUMENT REPORT undefined - Tourism Marketing and Promotion Page 5 MISCELLANEOUS DOCUMENTS No response submitted Page 145 of 581 REQUEST FOR PROPOSALS for Tourism Marketing and Promotion - Solicitation No.: 25-8341 The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) July 21, 2025 Page 146 of 581 Table of Contents Tab 1 Cover Letter Tab 2 Certified Woman Owned Business Enterprise Tab 3 Business Plan Tab 4 Cost of Services to Collier County Tab 5 Experience and Capacity of the Firm Tab 6 Specialized Expertise of Our Team Tab 7 Local Vendor Preference Page 147 of 581 Cover Letter 1 Page 148 of 581 To the Collier County Tourist Development Council Selection Committee, Paradise is proud to submit our proposal to continue serving as your agency of record, building on a legacy of success while boldly charting the course ahead. Our partnership with the Paradise Coast has driven meaningful tourism growth, generated record-breaking results, and shaped one of Florida’s most admired destination brands. But we believe what got us here isn’t what will take us forward. We are the agency that brings together deep brand knowledge with disruptive innovation—continuously evolving our strategies, channels, and creative to meet new expectations and opportunities. Whether through award-winning storytelling, pivoting during hurricanes and pandemics, or launching breakthrough campaigns, Paradise has challenged the status quo and delivered measurable impact for Collier County for over two decades. The next chapter demands even more: deeper personalization, smarter automation, and always-on marketing rooted in data and efficiency. Our vision is bold. We will lead the Paradise Coast into the future through seamless integration of AI, dynamic content strategy, and the full-funnel digital journey. By leveraging first-party data, adaptive media, and cutting-edge tools, we’ll create custom experiences that reach the right traveler with the right message—at the right time. With Paradise, you get the best of both worlds: a team that understands every nuance of the brand and community—and brings fresh thinking, new partnerships, and the digital firepower to move the needle for years to come. We are not just your agency. We are your innovation partner—ready to guide the Paradise Coast toward sustainable, smart, and elevated tourism growth for the future. With sincere appreciation and continued commitment, Mark Jaronski Barbara Karasek Rudy Webb CEO (eff 8/15)CMO (eff 8/15) & Co-Owner President Page 149 of 581 Click Here to Play Video Page 150 of 581 Page 151 of 581 Certified Woman Owned Business Enterprise 2 Barbara Karasek spending time in Chokoloskee, Florida Page 152 of 581 Page 153 of 581 Business Plan 3 Page 154 of 581 Our Approach to Your Business Page 155 of 581 With every client initiative, we begin with a defined strategic plan that is based on data, research, insights, and perfect messaging. Our strategists dissect the appropriate qualitative research to uncover our target’s media consumption – all the way down to their most-used social platforms and favorite TV shows. Our approach is structured to understand how audiences live their lives. We learn about their wants, needs, and desires to find the one common attitudinal behavior that helps differentiate the brand from competitors. It’s simple: we create lasting, positive impacts on destinations, businesses, and communities. We work closely with TDCs, CVBs, VCBs, TDOs, TDAs, and County Commissioners daily, gaining deep insights into tourism funding, sustainability, and economic drivers. Using diverse expertise, we craft data-led strategies to attract visitors, boost yield, and enhance the traveler experience and community prosperity. This is what we do all day, every day. Solutions We Bring: ●Brand-Centric Strategy: Strengthen branding and positioning ●Consumer Insights: Data-driven audience segmentation to increase length of stay and visitor spend ●Harmonized Trends: Integrate wellness, culture, history, culinary, and new relevant travel trends ●Media & Creative Excellence: Targeted digital, video, print, and radio to drive conversions ●Real-Time Measurement & ROI: Live dashboards to track performance and KPIs ●Future Demand Strategy: Fulfill all goals and objectives as outlined Our Approach: Strategic Planning Page 156 of 581 Our Approach: Strategic Planning (cont.) Intelligence Briefs ●Identify opportunities though intelligence: markets, audiences, behaviors, interests, & movements ●Create opportunity actions Creative Concepts ●Intelligence briefing with our creative team ●Creative builds concepts centered around brand positioning, audience markets, & goals Media Planning ●Briefs presented for media planning ●Plan built to be aligned with KPIs and each decision makers’ journey ●Flexible planning ●Negotiations “After The Click” ●Develop effective ATC ●Distribution strategy ●Identify/optimize landing pages ●Related content ●Establish tracking Go, Optimize, Report ●Ongoing: Optimize, iterate, evolve ●Reporting ●Pivot, proceed, repeat ●Look for opportunities 01 02 03 04 05 Page 157 of 581 PURPOSE: We start by uncovering your brand’s purpose—the “why” behind your destination. This isn’t manufactured; it’s rooted in your DNA. A strong purpose gives your brand soul and emotionally connects with consumers. Like any product, destinations require authentic storytelling that inspires people to make your purpose part of their lives. STRATEGY: We then activate your purpose to reveal The Soul of Your Brand. Not a tagline or logo, the soul is the emotional essence of your destination—felt through its experiences, people, and energy. It’s what makes Collier County uniquely Collier County. PLANNING: Our planning focuses on how best to communicate that soul across all channels with consistency and impact. Using our Audience First approach, we tap into insights that answer the “why” behind consumer behavior—guiding them from awareness to lifelong brand connection. EXECUTION: We immerse ourselves in your destination like a visitor would, enabling us to tell your story with real emotional depth. From that perspective, we deliver compelling creative that moves people beyond features and into feeling. At every touchpoint, we’ll help visitors embrace your destination as if they’re already there—amplifying what you do best and shaping a powerful path forward. Our Approach: Brand Strategy Page 158 of 581 Our Approach: Business Intelligence, Research, MarTech Research Partnerships We collaborate with client research partners to define goals, track performance, and make data-informed adjustments. We rely on research to guide strategy, uncover insights, and refine marketing efforts over time. Leveraging Existing Data & Consumer Insights We analyze prior media plans, campaign reports, and market research to better understand your target audience, behavior, and preferences. This also helps identify competitive advantages and emerging opportunities to inform planning. Conducting Additional Research We have a long relationship with leading research firm, Downs & St. Germain, as well as the ability to conduct supplementary research using tools like surveys, focus groups, and social listening. We tailor methods to the project to ensure relevant, actionable insights. Analytics & Performance Tools We use platforms like AiOpti, Zartico, Arrivalist, Tourism Economics, Datafy, Adara Impact, and Google Analytics to track KPIs—website traffic, engagement, and conversions. We ensure proper setup and accurate data collection to optimize campaign performance. Page 159 of 581 All of us at Paradise are storytellers to the core. We firmly believe every destination has a unique narrative that extends beyond its physical product and assets. A destination isn’t a spot on a map; it’s a feeling and a state-of-mind. And it’s one that has the potential to be an unforgettable chapter in the story of a visitor’s life. Most decisions, especially those related to travel, are emotional ones. We consider emotional drivers as a prime directive for developing successful campaigns. We focus on making connections with visitors in what they want from the destination, both physically and emotionally. Our creative approach centers on building destination brands from the outside-in using consumer insight and point of view, rather than just selling things to see and do. We focus on “why” people should be interested in visiting a destination versus “what” they can do when they get there. By grounding our efforts in shared values and appealing to what is personal and important to people in their daily lives, we create a visceral, emotional connection between destination brands and the travelers with whom they want to connect. Our Approach: Creative Excellence Page 160 of 581 SCRUM BRIEF CONCEPTS CLIENT APPROVAL DEPLOY Kick-Off Scrum A “scrum” with each business unit marketing discipline represented to define the challenge and create alignment for project direction. Creative Brief The team develops a creative brief to be approved by the client team. The brief serves as the as the blueprint to ensure creative development is on strategy. Review & Refinement As creative components launch, all marketing disciplines review results in order to refine future campaign iterations. Client Approval Concepts presented for input, insight, and approval. . Concept Development Based on the brief, the creative team develops ideas and executions to bring the business unit idea and brand to life. This stage is highly conceptual and ethereal. Campaign Deployment Final brand creative elements are developed and deployed. 01 02 06 03 05 04 Our Approach: Creative Excellence (cont.) 1 2 6 3 5 4 Page 161 of 581 Guiding Principles: Qualified Visitors. Responsible Travelers. Higher Yield. At Paradise, we don’t just buy media—we build strategies around real travelers. Our media approach is grounded in the guiding principles of attracting Qualified Visitors, promoting Responsible Travel, and delivering Higher Yield. We take an audience-first approach powered by our proprietary profiling platform, combining first-, second-, and third-party data with behavioral, transactional, and geolocation insights. This enables us to build rich, real-world audience profiles that go far beyond digital footprints, identifying not only who is most likely to convert—but when, how, and why. We are data-led, not data-driven. That means we use data to inform, not dictate. We analyze year-over-year and month-over-month tourism KPIs, ROAS, attribution models, booking windows, comp sets, accommodation types, and creative performance by channel. We align media and creative planning to the customer journey and intent signals—ensuring every element is both strategically placed and emotionally resonant. Short- and long-term goals are co-developed with our client partners to ensure media plans are not only efficient, but also sustainable and scalable. Most importantly, we identify and unlock untapped audience segments—those overlooked by traditional targeting—and apply predictive modeling to find high-potential travelers before they’re even in-market. Our precision targeting analyzes cross-channel behaviors to focus spend where it will truly move the needle. Ultimately, we target real people, not just anonymous impressions—creating omnichannel campaigns that are as intelligent as they are impactful, and as measurable as they are memorable. Our Approach: Media Planning & Buying Mobile Campaign Digital Banners Native Content Paid Social Media Streaming Television Digital Audio Podcast Advertising Out of Home OTAs Travel Intender Media Last Minute Travel Apps Paid Search Page 162 of 581 Our Media Buying Approach - To gain a competitive buying advantage for our destination clients, Paradise is dedicated to leverage: 1.First-Party Data & Audience Targeting – Using traveler intent data, past visitation behavior, and psychographic segmentation to ensure precise media buys that reach high-value outdoor enthusiasts. 2.Programmatic & AI-Driven Buying – Employing AI optimization, real-time bidding, and dynamic creative to maximize ad efficiency and engagement. 3.Partnerships & Co-Op Strategies – Negotiating exclusive placements, leveraging travel media networks, and creating strategic co-op programs to stretch budgets further. 4.Seasonal & Behavioral Insights – Aligning media buys with peak travel windows, weather patterns, and booking behaviors to increase conversions. 5.Performance-Based Media Optimization – Constant analyzing of campaign performance, shifting spend to high-performing channels, ensuring maximum ROI. Added Value Opportunities Last year, Paradise provided 23% more media in added value for our clients. We endeavour to secure >20% each year for our clients. Below are current examples. $96,000 in added-value media inventory post-hurricane A national integrated campaign with influencers of “The Bachelor” - influencers used in the national ad campaign, “Five Days in Paradise” video series, online digital content, blogs, social media, PR interviews, and two visits to the destinations with family for content curation. $150,500 in added-value First party data usage as well as a digital campaign targeting Dallas, Memphis, Chicago, Houston, St. Louis, Atlanta, and competing markets Atlanta, Memphis, St. Louis, Oklahoma, City, Springfield, Indianapolis, Nashville, Tulsa. Value-add banners served to optimally performing markets during the campaign. $41,547 value in added-value impressions A programmatic campaign targeting Milwaukee, Cincinnati, Columbus, Nashville, Charlotte, Denver, Dallas-Ft. Worth, with added value digital ads optimized for lookalike audiences and high potential audience and markets and highest performing creative. Our Approach: Media Planning & Buying (cont.) Page 163 of 581 Our Detailed Plan of Approach: FY25/26 Marketing Roadmap Page 164 of 581 Within the next section of our proposal, we outline the strategies and roadmap for the “work-in-progress” FY25/26 Naples, Marco Island, Everglades CVB Marketing Plan. Due to our existing partnership, we require no ramp-up or discovery time and are poised to implement the new plan as soon as it is finalized and approved. In addition, we continue to execute and optimize the FY24/25 Marketing Plan to ensure seamless transition between plans. Page 165 of 581 Situational Analysis Florida's Paradise Coast—Naples, Marco Island, and the Everglades—remains one of the most desirable, aspirational coastal destinations in the U.S., with a global reputation for pristine beaches, upscale experiences, exclusivity, and natural beauty. While recent performance indicators show a slight softening in occupancy and international visitation, it is important to recognize that overall tourism levels remain significantly above where they would be had the destination followed steady, pre-2019 growth patterns. The surge in post-pandemic travel propelled the Paradise Coast to record-setting tax collections, visitor spending, and brand awareness—creating a strong foundation to build upon. The destination now has a unique opportunity to stabilize growth, diversify its appeal, and compete more aggressively in a global travel market that continues to evolve. Demand for leisure travel remains strong, with millions of Americans and international travelers prioritizing wellness, sustainability, and immersive, personalized experiences—areas where the Paradise Coast is naturally positioned to lead. Looking ahead, the 2025-2026 marketing strategy is designed to harness these market dynamics and position the Paradise Coast for sustainable, long-term success. Through targeted market prioritization, emotionally engaging storytelling, and a renewed focus on cultural, ecological, and wellness experiences, the destination is well-equipped to protect its brand, grow overnight visitation, and remain competitive among the world’s leading travel markets. Page 166 of 581 Data & Insights Driven Strategies Summary of Opportunities The Paradise Coast is uniquely positioned to capitalize on key global and domestic travel trends by amplifying its reputation as an upscale, uncrowded, and experience-rich destination. To drive visitation and protect market share, the following opportunities will guide strategic marketing efforts in FY2026: ➔Position the Paradise Coast as a leader in eco-luxury, adventure, wellness, and curated cultural experiences, aligning with growing traveler demand for authenticity, sustainability, and mental wellness. ➔Promote the Paradise Coast as a refined, crowd-free alternative to busy coastal markets and global hotspots, while capitalizing on the growing Destination Dupes trend. ➔Target affluent travelers who seek road trips and private aviation guests seeking flexible, accessible, and upscale getaway options. ➔Leverage AI-driven trip personalization tools and real-time digital engagement to meet traveler expectations for flexible planning and on-demand information. ➔Strengthen group and meetings marketing by highlighting the Paradise Coast as the ideal destination for high-value incentive programs and corporate gatherings, where luxury, wellness, and authentic cultural experiences align with today’s demand for immersive, purpose-driven events. ➔Leverage emerging trends in hybrid events, personalization, and wellness by collaborating with the CVB’s sales team to market the Paradise Coast as a forward-thinking meetings destination. Showcase its capacity to deliver cutting-edge, tech-enabled meetings alongside restorative leisure experiences. ➔Leverage the growing demand for destination weddings by positioning the Paradise Coast as an elegant, customizable setting for multi-day celebrations. Emphasize the destination’s blend of luxury, natural beauty, authentic local experiences, and wellness offerings. ➔Advance sports tourism growth by targeting amateur and professional tournaments, training groups, and high-yield sports events that align with the destination’s upscale positioning—while supporting destination-wide sports venues. ➔Develop themed campaigns aligned with major cultural and global events to drive international and sports-related tourism, enhancing destination visibility among high-interest traveler groups. e.g., FIFA World Cup 26™ ➔Proactively monitor geopolitical shifts, climate concerns, and weather-related disruptions, adjusting domestic and international marketing strategies in real time. ➔Launch targeted campaigns to stimulate demand and protect occupancy rates as new lodging inventory comes online in late 2025 and 2026. ➔Expand international marketing to strategically selected growth markets, capitalizing on renewed global travel demand, while navigating market sensitivities. Page 167 of 581 Marketing Objectives Florida's Paradise Coast enters FY26 with a strategic focus on driving sustainable, high-value visitation, rebuilding key markets, and positioning the destination as a leader in upscale, experience-driven travel. All objectives directly align with performance targets, market conditions, and evolving traveler expectations. 1. Increase Year-Round, High-Value Overnight Visitation a. Grow off-peak (summer/fall) overnight visitation. b. Maintain and expand peak season occupancy, with emphasis on high-spend, experience-seeking travelers. c. Offset new lodging supply impacts through demand generation. 2. Rebuild and Expand International Visitation a. Increase international overnight visitation by focusing on strategically identified markets within Canada, UK, and Germany. b. Re-establish global market presence with tailored, high-conversion campaigns. 3. Grow First-Time Visitor Market Share a. Increase first-time visitor rate by targeting emerging markets and crowd-averse luxury travelers through Destination Dupes positioning. 4. Strengthen Sales-Driven Market Segments a. Directly support CVB sales efforts to grow group/meetings, travel trade, weddings, and sports tourism by amplifying destination marketing, co-developing tailored sales tools, and elevating the Paradise Coast’s profile as a premier choice for high-value, experience-driven events across these key segments. 5. Elevate Destination Perception Beyond Beaches a. Improve traveler perception of the region’s ecological, cultural, and wellness offerings through visitor sentiment surveys and engagement data. 6. Align Market Strategy to Sentiment Realities a. Rebalance domestic investments as appropriate, based on current sentiment. b. Utilize real-time sentiment tracking to guide agile market prioritization. 7. Expand Digital Engagement & Conversion a. Grow website traffic with measurable increases in trip planning tool usage and booking referrals. b. Deploy AI-powered personalization to improve user experience and conversion rates. 8. Increase High-Net-Worth Visitation Through Private Access Channels a. Attract private aviation, yachting, and luxury drive-market travelers through targeted messaging and partnership activations. b. Raise awareness of seamless private access options via APF, RSW, MIA, and regional marinas. Page 168 of 581 Marketing Strategies Florida's Paradise Coast enters FY26 with a strategic focus on driving sustainable, high-value visitation, rebuilding key markets, and positioning the destination as a leader in upscale, experience-driven travel. All objectives directly align with performance targets, market conditions, and evolving traveler expectations. 1. Seasonal, Market-Driven Campaign Activation a.Align campaign timing to seasonal demand windows and market type (Established, Growth, Emerging). b.Hyper-focus advertising and marketing efforts in high-yield markets (Dallas, Atlanta, Midwest, in-state Florida) for off-peak visitation growth. c.Maintain refined, values-driven presence in established markets to capture high-spend, experience-seeking travelers. d.Rebuild international campaigns in Canada, UK, and Germany, emphasizing shoulder seasons and winter escapes. 2. Brand Evolution: Paradise in Every Sense a.Position the Paradise Coast as an exclusive, uncrowded alternative to overcrowded hotspots, capitalizing on the Destination Dupes trend. b.Tell a deeper destination story beyond beaches, spotlighting ecological diversity, culture, wellness, and hidden gems. c.Reinforce the region's exclusivity, privacy, and personalized experiences to meet luxury traveler expectations. 3. Digital Innovation & AI-Powered Personalization a.Launch AI-driven trip planning tools and real-time digital content personalization. b.Leverage first-party data, retargeting, and conversion-optimized landing pages to drive visitor engagement and bookings. c.Ensure the digital ecosystem aligns with modern traveler demands for flexibility, convenience, and tailored experiences. 4. Sales-Integrated Marketing Strategy: Groups, Meetings, Travel Trade, Sports, Weddings a.Align marketing with CVB sales efforts to drive high-value bookings across groups, meetings, weddings, sports, and travel trade. b.Develop co-branded campaigns and sales tools that highlight the destination’s luxury, privacy, wellness, and cultural appeal. c.Leverage trends like hybrid meetings, immersive weddings, and bleisure to craft compelling, segment-specific messaging. d.Elevate presence through targeted B2B marketing, trade media, hosted events, and sports venue promotion to boost multi-day visitation and expand partner engagement. Page 169 of 581 Marketing Strategies (cont.) 5. Public Relations (LHG), Influencer Marketing, & Content Amplification a.Host high-impact press trips showcasing eco-luxury, cultural richness, and wellness experiences. b.Partner with influencers aligned to authenticity, sustainability, and exclusivity values. c.Produce short-form video and social content that balances aspirational imagery with authentic, experience-driven storytelling. 6. HNW & Private Access Market Integration a.Collaborate with private jet providers, yacht concierge services, and luxury travel advisors. b.Promote access via Naples Airport (APF), RSW, MIA, and area marinas in targeted messaging and digital content. c.Offer exclusive itineraries and experiences curated for high-net-worth travelers seeking privacy and personalized service. 7. Develop a Co-op Program for Partners to Leverage CVB Sales, Advertising, and Marketing Efforts a.Create a structured co-op program that enables partners such as hotels, resorts, attractions, restaurants, galleries, etc. to collaboratively amplify both leisure and sales initiatives. This program will offer partners the opportunity to align with the CVB’s campaigns through shared advertising, bundled promotions, collaborative content, and B2B marketing—extending collective reach, enhancing market impact, and ensuring unified messaging across consumer and trade audiences. 8. Real-Time Market Monitoring & Crisis Preparedness a.Utilize sentiment tracking, market research, and competitive analysis to guide agile marketing adjustments. b.Refine international and domestic strategies based on evolving conditions. c.Maintain crisis communication protocols to manage weather events, reputational risks, or market disruptions. Page 170 of 581 Additional Exclusive Campaign Opportunities in Partnership with iHeartMedia (only available from Paradise Advertising & Marketing) Page 171 of 581 Page 172 of 581 Page 173 of 581 Page 174 of 581 Page 175 of 581 Page 176 of 581 Page 177 of 581 Detailed Timeline Page 178 of 581 Detailed Timeline: Startup Phase to Full Implementation COMPLETE Phase 1 - Onboarding & Discovery (COMPLETE) Stakeholder interviews, data review, brand audit, contract kickoff Phase 2 - Strategic Planning Estimated Completion: August 19 Marketing plan development, creative exploration, audience targeting In Progress / Near Complete Oct. 1-31 Phase 3 - Creative & Media Build Q1-Q2 Creative asset development, finalize media insertions, website/tech prep Nov. 1 Phase 4 - Campaign Launch Go-live with integrated media insertions, organic content, and owned assets Ongoing Phase 5 - Optimization & Reporting Monthly analytics, optimizations, performance reporting, testing As the current agency of record, we bring immediate value through seamless continuity—no ramp-up period or start up phase is required. Our team is already deeply immersed in the destination, well aligned with the CVB staff, and actively developing the FY26 strategic marketing plan. This allows us to go to market without delay, maintaining momentum and ensuring no time is lost in transition. Page 179 of 581 Example Reports: Santa Rosa County, Florida & Savannah, Georgia Page 180 of 581 Case Study Report: Santa Rosa County, FL - Navarre Beach Santa Rosa County is a small, sleepy beach destination with a problem. Located on Florida’s Panhandle halfway between Fort Walton Beach and Pensacola Beach, the county had not been able to distinguish itself from these popular tourist destinations. Even worse, its consumer-facing brand —“Historic Milton/Navarre Beach/Florida’s Playground” — barely registered with travelers likely to visit a Panhandle beach. Third, the campaign creative and messaging weren’t tailored for each specific target audience. Rather, the same creative was being used for multiple target markets and audience profiles. After being named the agency of record in 2016, Paradise created a new brand identity and positioning that — as verified by focus groups — more accurately reflected the destination and was both memorable and easily searchable to consumers. The new brand: Navarre Beach, Florida’s Most Relaxing Place. We utilized data-based, consumer research methodologies to identify priority markets (established markets, growth markets, emerging markets) and crafted customer profiles (demographics) for these priority markets to create profile-specific creative executions, messaging, and imagery that resonated specifically with each persona in each priority market. We examined visitor profiles and surveys, airport and digital journey analyses, and third-party credit card and device platform data. The Navarre Beach, Florida’s Most Relaxing Place brand extended through strategic integrated marketing communications plans which included weighted efforts among targeted customer segments and markets. Results ●51% increase in Tax Collections ●3.1% increase in Occupancy ●26% increase in ADR ●3.4% increase in RevPAR ●3.1% increase in Demand ●3.4% increase in Total Revenue ●10% avg YOY annual growth for the past 5 years - even through COVID Page 181 of 581 Case Study Report: Savannah, Georgia In 2019, we were engaged to reimagine the Visit Savannah brand image and how it came to life in order to attract and engage visitors to spark economic impact to a downtown that was in need of a lift. But how do you elevate a charming, Spanish-moss infused coastal escape that has defined Southern hospitality since 1773? Savannah is considered one of America’s “Bucket List” cities — a place you simply have to visit if you love to travel. It’s a city so beautiful that even Sherman couldn’t bring himself to destroy it in his 1864 March to the Sea, instead gifting it to President Lincoln as a Christmas present. But Savannah’s one-of-a-kind beauty is only part of the city’s appeal. The challenge was to create a campaign that captured and conveyed the true essence of the destination, would reinvigorate visitation, and also aimed to attract a higher-yield visitor. After leveraging third-party research and spending time in the city and conducting extensive research with the CVB Team, key stakeholders, and long-time visitors, we realized that Savannah could be described in three adjectives: Authentic. Unexpected. And evocative. We discovered that Savannah wasn’t the genteel Southern city people expected it to be. It was elegant but unpredictable. Classy but quirky. Historic but hip. In other words, it was anything but ordinary. And with that epiphany, the campaign came to life: This isn’t ordinary. This is Savannah. 2024 Tourism Statistics ●$4.4B Visitor Spending (Visitor Spending was less than $3B - prior to rebrand) ●37.5% Visitor Spend YOY Growth (Visitor Spend YOY Growth was 4% prior to rebrand)) ●+21.6% Bed Tax Collections ($44.5M) ●+9.6% Job Growth ●+27.5% Air Arrivals Increase ●12 Advertising and Marketing Campaign Awards (and counting) ●Global and National Accolades from Conde Nast Traveler, Robb Report, Forbes, Travel & Leisure, and more. ● Downtown Development ●New Luxury Hotels (since 2018) ○JW Marriott, Perry Lane, Hotel Bardo, The Alida, The Thompson ●Ritz-Carlton Hotel & Ritz-Carlton Residences (to open in 2025) ○100 Room Hotel & 20 Residences ●77% Luxury Hotel Occupancy Rate (2024) ○Higher than upscale, mid-price, economy and even budget segments ●Record High Construction Permits (2023) Savannah Airport ●20,603 Weekly Seats and 11 Non-Stop Destinations (2012) ●512,000 Weekly Seats and 36 Non-Stop Destinations (2021) ●$200M Savannah Airport Expansion Plans (2024) ●$5M Federal Funding for Savannah Airport (2024) ○ Port of Savannah ●58.8% Growth (2014-2023) Page 182 of 581 Sample Work: Attracting & Recruiting New Visitors Page 183 of 581 Case Study for Attracting & Recruiting New Visitors: Collier County’s FY25 Expanded Leisure Campaign Campaign Objective: As Florida’s Paradise Coast began to feel signs of softening occupancy and increased competition, it became clear that growth would no longer come from doing “more of the same.” While our established markets remained important, the destination needed to proactively diversify its visitor base to protect long-term health. This campaign was built to: ●Attract first-time leisure visitors from new, high-potential markets ●Offset weakening performance in core markets impacted by shifting leisure travel behavior Strategic Insight: At Paradise, we believe every destination has a soul—a purpose that transcends its physical assets. Travel decisions are emotional, and our role as storytellers is to connect visitors to a destination’s deeper meaning. For Florida’s Paradise Coast, the emotional essence—“Only Paradise Will Do”—invites travelers into a feeling, not just a location. This expansion strategy wasn’t about casting a wider net; it was about telling the story to the right new audiences. We began by analyzing performance data, visitor behavior, and market dynamics from sources such as GA4, Zartico, Adara Impact, social listening tools, visitor profile studies, and third-party industry research (Skift, Destinations International, US Travel Association). We identified emerging domestic markets showing growing interest in coastal getaways and wellness-centered travel. The selected markets were: Milwaukee, Cincinnati, Columbus, Nashville, Charlotte, Denver, and Dallas–Fort Worth. Creative Approach: We grounded our campaign in the destination’s brand purpose: to serve as a restorative, enriching escape from the noise of everyday life. Rather than lead with a list of activities, we leaned into the “why” behind the trip—the emotional reward of visiting a place that feels peaceful, beautiful, and soul-stirring. We extended our award-winning Only Paradise Will Do campaign into these new markets, guided by the belief that travel stories begin with emotional intent. Recent focus groups reaffirmed the campaign’s power to connect with audiences on a personal level. Every visual, message, and media placement was designed to move people beyond passive interest and into emotional engagement. Page 184 of 581 Media Execution: Our media strategy was grounded in the principles of attracting Qualified Visitors, promoting Responsible Travel, and delivering Higher Yield. Powered by a proprietary audience profiling platform, we combined first-, second-, and third-party data with behavioral, transactional, and geo-location intelligence to create rich, real-world audience segments. The campaign followed a full-funnel structure across the new markets: ●Awareness: Online digital video, high-impact display ●Consideration: Paid social, native content ●Conversion: OTA advertising, dynamic retargeting, paid search, and programmatic display optimized by intent signals Media and creative were aligned with the customer journey, using performance data to optimize every touchpoint. Measured Results (To Date, July 2025) ●Based on enriched data modeling from Adara’s proprietary predictive analytics platform, which estimates the full market impact across flight and hotel verticals, the expanded campaign has contributed to an estimated $6 million in hotel revenue since it launched 3/3/25. ●ROAS for conversion-focused tactics is exceeding benchmark goals. Results from just one major OTA platform show an average return on ad spend of $40 for every $1 spent on hotel revenue—based solely on bookings directly attributed to the media campaign—indicating the true total campaign impact is even greater. ●Total estimated revenue, based on direct campaign attributions from the OTA and modeled predictive analytics brings the total revenue from the Enhanced campaign to date closer to $16M, which is nearly a $15 to $1 return on investment. In a powerful sign of momentum, 36% of visitors in May 2025 recalled seeing, hearing, or reading stories, advertising, or promotions about the destination within six months of their trip—a sharp rise from just 26% the year prior. This surge underscores the growing effectiveness of our marketing strategy, not only in capturing attention but in driving real-world action. We’re not just reaching the right audience—we're inspiring them to show up. Case Study for Attracting & Recruiting New Visitors: Collier County’s FY25 Expanded Leisure Campaign (cont.) Page 185 of 581 Case Study for Attracting & Recruiting New Visitors: Collier County’s FY25 Expanded Leisure Campaign (cont.) Overall, this campaign contributed to incredibly strong results for the destination’s leisure market: ●Demand (number of rooms sold): a. March 2025 increased 7.9%, supported by a 10.8% increase in leisure demand year over year b. April 2025 increased 11.3% year over year, 16.4% increase in leisure demand year over year c. May 2025 increased 8.9% year-over-year, supported by a 15.1% increase in leisure demand ●Occupancy by Transient Visitors (Rooms sold to individuals or groups occupying less than 10 rooms per night, generally referred to as Leisure visitors) a. March 2025: Increased 2.5% (great indication of early success since the campaign had just launched that month) b. April 2025: Increased 8.1% year over year c. May 2025: Increased 6.9% year over year Page 186 of 581 Sample Work: Retaining Existing Visitors Page 187 of 581 Case Study for Retaining Visitors: Collier County’s FY25 Enhanced Leisure Campaign Campaign Objective: To counteract declining occupancy trends and defend market share amid intensifying competition, Florida’s Paradise Coast launched enhanced campaigns in its most critical established and growth markets among leisure travelers. The goals were to: ●Reinforce brand presence and visitor loyalty in key feeder markets ●Sustain and grow visitation from leisure audiences with historically high conversion potential ●Maximize marketing efficiency and return on ad spend (ROAS) through precision targeting and emotional connection ●Deepen market penetration and increase frequency in tandem with the ongoing Sustaining Campaign efforts Strategic Insight: At Paradise, we believe a destination is not just a place—it’s a feeling, a state of mind, and an unforgettable chapter in a traveler’s life. We approach marketing with the conviction that most travel decisions are emotional, not transactional. Grounded in extensive data—consumer and market insights platforms, place-based data, campaign attribution data, visitor profile studies, social listening tools, and industry insights from Skift, Destinations International, and US Travel Association among others—we identified the most valuable established and growth markets. These markets were not only historically strong performers but also showed continued potential for growth. Importantly, the enhanced campaign was designed to run alongside our ongoing Sustaining Campaign in these same markets to strengthen brand presence, deepen penetration, and increase message frequency—ensuring Florida’s Paradise Coast remained top-of-mind and defended against competitor encroachment. Markets included: Chicago, New York City, Boston, Philadelphia, Atlanta, Miami–Ft. Lauderdale, Tampa–St. Petersburg, Orlando, West Palm Beach, Jacksonville, Washington, D.C., Detroit, Cleveland, Minneapolis, Indianapolis. Creative Approach: The campaign extended the award-winning Only Paradise Will Do platform, which recent focus groups confirmed as highly effective in creating emotional resonance. Instead of promoting a list of activities, the creative focused on the why—the deeper emotional rewards of visiting: restoration, beauty, connection, and peace. By aligning the destination’s authentic purpose with what travelers crave, we built campaigns that inspired not just bookings, but loyalty. Page 188 of 581 Case Study for Retaining Visitors: Collier County’s FY25 Enhanced Leisure Campaign (cont.) Media Execution: Our media approach followed Paradise’s core principles: attract Qualified Visitors, promote Responsible Travel, and deliver Higher Yield. Using proprietary audience profiling that blended first-, second-, and third-party data, we went beyond demographics to understand real people—their timing, motivations, and pathways to conversion. By pairing the enhanced campaigns with ongoing Sustaining Campaign efforts, we amplified message reach and frequency in markets where maintaining leadership was crucial. The full-funnel strategy included: ●Awareness: Connected TV, digital video, and high-impact display to maintain brand awareness and keep the destination top of mind. ●Consideration: Native content ●Conversion: OTA advertising, dynamic retargeting, programmatic display, and paid search focused on hotel bookings and measurable economic impact Measured Results (March - July 2025) ●Total estimated hotel revenue, based on direct campaign attributions from the OTA and modeled predictive analytics brings the total revenue from the Enhanced campaign to date closer to $14M, which is nearly a $20 to $1 return on investment. ●Based on enriched data modeling from Adara’s proprietary predictive analytics platform, which estimates the full market impact across flight and hotel verticals, the expanded campaign has contributed to an estimated $10 million in hotel revenue since it launched March 3, 2025. ●ROAS for conversion-focused tactics is exceeding benchmark goals. Results from just one major OTA platform show an average return on ad spend of $18 for every $1 spent on hotel revenue—based solely on bookings directly attributed to the media campaign—indicating the true total campaign impact is even greater. In a powerful sign of momentum, 36% of visitors in May 2025 recalled seeing, hearing, or reading stories, advertising, or promotions about the destination within six months of their trip—a sharp rise from just 26% the year prior. This surge underscores the growing effectiveness of our marketing strategy, not only in capturing attention but in driving real-world action. We’re not just reaching the right audience—we're inspiring them to show up. Page 189 of 581 Case Study for Retaining Visitors: Collier County’s FY25 Enhanced Leisure Campaign (cont.) Overall, this campaign contributed to incredibly strong results for the destination’s leisure market: ●Demand (number of rooms sold): a. March 2025 increased 7.9%, supported by a 10.8% increase in leisure demand year over year b. April 2025 increased 11.3% year over year, 16.4% increase in leisure demand year over year c. May 2025 increased 8.9% year-over-year, supported by a 15.1% increase in leisure demand. ●Occupancy by Transient Visitors (Rooms sold to individuals or groups occupying less than 10 rooms per night, generally referred to as Leisure visitors) a. March 2025: Increased 2.5% (great indication of early success since the campaign had just launched that month) b. April 2025: Increased by 8.1% year over year c. May 2025: Increased 6.9% year over year Page 190 of 581 And of Course Page 191 of 581 Over the past 23 years working with you, it’s been our goal and pleasure to serve as a trusted partner to help the Paradise Coast become the most luxurious destination in Florida. Whether pandemics, natural disasters, economic fluctuations, changes to the tourism landscape, and more, we’ve been honored to provide you with the counsel, strategy, innovation, and horsepower to navigate whatever has been thrown at us. In the following pages, we share a micro look at the brand success we’ve created for your destination followed by a few broader examples of longer-term positive impacts. While it’s always fun to share and celebrate our past successes, please know that our eyes are always on the future and how we can move the needle even further. It’s incredibly difficult to properly communicate and illustrate the power of the partnership that we’ve enjoyed with the Naples, Marco Island, Everglades CVB in one presentation or case study. Page 192 of 581 Background and Challenge As agency of record for the Collier County CVB for more than 20 years, Paradise has played a leading role in establishing Naples, Marco Island, and the Everglades as Florida’s most luxurious destination. Over the course of our partnership, we have successfully defined the destination as the premier playground for luxury travelers – across all audience segments; Leisure, Groups, Sports, Travel Trade, Meetings. We started by evolving this tranquil beach town into a thriving, upscale community, and the area has seen substantial residential and commercial development, with luxury real estate, high-end shopping districts, and fine dining establishments proliferating. The areas appeal as a haven for affluent residents has fueled this expansion, leading to an influx of new residents and visitors. Additionally, the destination has strengthened its reputation as a cultural hub, with increased investment in the arts, including art galleries, theaters, and music venues. The Goal There are many high-end luxury destinations in Florida all vying for the affluent visitor dollar. Miami, The Keys to a certain extent, Sarasota, Ft. Lauderdale, and Destin are prominent competitors. Naples, Marco Island, and the Everglades is one of the premiere destinations and always has been. Our goal was to keep it that way. Our Solution to Get Results Quickly Our campaign “Only Paradise will do” was the rally cry, calling all to experience the only truly luxury vacation. Over the last several years, Naples, FL has seen several significant developments in its tourism sector, particularly with new hotels and resorts enhancing its appeal as a luxury destination. Notable the opening of the Ritz-Carlton Naples, The Four Seasons Hotel and Private Residences, and The Naples Beach Hotel & Golf Club. Over the 20 plus years Paradise has marketed the destination, we have utilized research and visitor feedback to adjust messaging and positioning. Despite growth and economic success for Naples, Marco Island, and the Everglades, we have sustained the culture of the destination without losing the appeal, beauty, and lifestyle of the original area. It’s proof of our sustainability and visitor economic philosophy. Results Visitor Comparison (vs 2019): ●+24% SE drive market increase ●+13.4% FL market increase Results and All-time High Records ●$2.5B Economic Impact ●$36M Tax Collection ●57.3% Avg. Occupancy ●$266.22 ADR ●$152.58 RevPAR Awards ●Best in Show – “Only Paradise Will Do” Recovery Campaign Evolution ●Gold – Recovery Campaign Evolution for “Only Paradise Will Do” ●Bronze – Complete Advertising Campaign for “Only Paradise Will Do” ●Bronze – Television Campaign for “Only Paradise Will Do” ●Two 2021 Visit Florida Flagler Awards ●Henry Award: Local Tourism Impact Campaign ●Bronze Award: “Only Paradise Will Do.” Case Study: Naples, Marco Island, Everglades CVB Page 193 of 581 BRAND CAMPAIGN CONCEPT Florida's Paradise Coast is a destination that elevates the vacation experience. Our beaches are uncrowded, spacious, and serene. Our downtown is elegant, beautiful, and luxurious. Our dining is exclusive and out of the ordinary. Our accommodations rank alongside the finest hotels and resorts in the world. And our stunning natural surroundings provide the perfect environment for unforgettable adventures. So when it's time to plan a vacation, don't settle for just anything. Visit a destination that promises an elevated coastal, cultural, and ecological paradise. Because if you're someone who wants — and expects — the very best of everything, Only Paradise Will Do. Page 194 of 581 Brand Video Click here to play video Page 195 of 581 Brand Print Page 196 of 581 Brand Print Page 197 of 581 Scratch and Sniff Ad Insert Page 198 of 581 Out of Home and Transit - Chicago Takeover Page 199 of 581 Out of Home and Transit - Chicago Takeover Page 200 of 581 The integrated high-impact media campaign including Sean & Catherine Lowe (“The Bachelor”), Audacy, and Radio.com to raise awareness and drive interest for the Paradise Coast in key source markets and targeted online audiences. High Impact Media •Radio and digital advertising •Market social influencer •Market sweepstakes (data capture) •Two stations per market •Atlanta •Chicago •Cleveland •Detroit •Indianapolis •Minneapolis •Experiential Marketing • Branded Giveaways Results •8:1 ROI • Visitor growth among campaign markets (tracking post-campaign) •13 MIllion Impressions • 285k Social Reach • 87% VCR • 4,627 Contest Entries • 250 On-Air Mentions • $25k in Value-Add Media • PSA Radio Spot voiced by Influencer Talent (Value-Add) for Red Tide Awareness • Value-Add Audacy O&O station and Radio.com PSA rotations in 6 source markets and Florida markets • HSMAI Adrian Award Winner https://www.youtube.com/watch?v=2qRW1eQ6Ll4&t=26s Integrated Media Campaign Page 201 of 581 IPW Booth Page 202 of 581 Group / Meetings Campaign Elements Page 203 of 581 International Campaign Elements Page 204 of 581 Support Case Study - Responding to Crisis Page 205 of 581 On September 23, 2022, Hurricane Ian, a category five hurricane, hit Southwest Florida. It was the costliest storm in Florida history and the third-costliest in U.S. history. Ian caused over 150 direct and indirect fatalities and more than $112 billion in damage across the entire state. As Southwest Florida began to emerge from the hurricane’s impact, the local community worked toward rebuilding and rebounding showing their impressive resiliency. Challenge Objective Strategy Execution Results Page 206 of 581 Objective: To invite visitors back to the destination, as soon as it was safe, in order to help sustain the destination and Southwest Florida’s economy. However, Naples, Marco Island, and the Everglades made sure to be mindful of neighboring destinations like Lee County, where the impact of the hurricane was devastating. Challenge Objective Strategy Execution Results Page 207 of 581 In response to the prevailing circumstances, a strategic decision was made to promptly pause all ongoing and forthcoming leisure advertising campaigns immediately after the storm. This measure was undertaken to first facilitate a comprehensive evaluation of the region’s conditions before extending invitations to potential visitors. Concurrently, we leveraged our owned channels (both organic social and website) as the primary means of directly communicating real-time destination updates to our users. Paid support was conducted through a boosted social media campaign, and this approach allowed us to avoid the reliance on external media sources for exaggeration of such information. Challenge Objective Strategy Execution Results Page 208 of 581 Through a well-structured response campaign on Facebook and Instagram, the CVB aimed to convey resilience, unity, and the message that Florida’s Paradise Coast was ready to welcome visitors back. The campaign was divided into three phases of recovery while being mindful of our messaging tonality and consumer sentiment towards the destination and region. ●Phase 1 - Pardon our Dust (Late October-Mid November 2022) In this phase, the focus was on providing updates to the audience regarding the destination’s recovery process. ●Phase 2 - We are Recovering and Grateful (Mid-November-January) Throughout the region’s recovery, the importance of telling stories of recovery and resilience was vital to keep the audience aware of the current situation in the destination and to show locals they were not alone. ●Phase 3 - Welcome Back (January-Ongoing) During the last phase, the approach was to begin moving back into the “normal” social content positioning. While still mindful of other destinations and their recovery efforts, the goal was to create content that showed the destination was open and ready to welcome visitors back. Challenge Objective Strategy Execution Results Page 209 of 581 During the crisis, a primary communication strategy was implemented with the aim of ensuring that consumers and users were well-informed about the prevailing conditions of the destination. Weekly official statements were published on the Paradise Coast website and its social platforms acknowledging the storm and providing timely updates to users regarding beach closures and traffic conditions. Additionally, valuable and helpful information was shared regarding local non-profit organizations that were actively engaged in providing support to residents through charitable contributions. Recognizing that the region's recovery depended on reinvigorating visitation, the destination decided to launch a short social media series highlighting key local partners and businesses that shared their recovery effort with the ultimate aspiration of making them consider Florida's Paradise Coast as their next preferred travel destination. Ep 1. Paul Beirnes - Executive Director Ep 2. Naples Botanical Garden Ep 3. Real Macaw Ep 4. Artis – Naples Ep 5. Paradise Coast Sports Complex Ep 6. JW Marriott Marco Island Ep 7. Tony Ridgeway Challenge Objective Strategy Execution Results Page 210 of 581 Challenge Objective Strategy Execution Results Page 211 of 581 Click here to play video Click here to play video Click here to play video Click here to play video Page 212 of 581 Click here to play video Click here to play video Click here to play video Page 213 of 581 Challenge Objective Strategy Execution Results Through a well-structured social media campaign on owned channels, the CVB aimed to convey resilience, unity, and the message that Florida’s Paradise Coast was ready to welcome visitors back to the region. Boosted posts played a pivotal role in reaching a massive audience, generating significant engagement, and driving traffic to our content. Our digital campaign successfully communicated that Florida’s Paradise Coast was open for business and ready to welcome visitors back. The positive sentiment generated and the engagement from both paid and organic channels showcased the power of storytelling and the unwavering strength of our community. Paid Campaign (Boosted Posts on Facebook & Instagram) ●Total Impressions: 3,616,163 ●Total Clicks: 7,894 ●Total Engagement: 232,913 ●Total Reach: 1,310,682 Organic Campaign (Facebook & Instagram) ●Total Impressions: 79,655 ●Total Clicks: 2,243 ●Total Engagement: 668 ●Total Reach: 811k+ Page 214 of 581 Another Project That We’re Extremely Proud of: Big Cypress’ Dark Sky ●Multimedia campaign to celebrate Big Cypress National Preserve’s designation as an official Dark Sky Park and highlight International Dark Sky Week (April 21-28, 2025). ●Campaign centerpiece - short documentary video explaining what it means to be a Dark Sky Park and highlighting the importance of preserving natural night skies. ●Promoted via a dedicated landing page, with supporting promotions through influencer partnerships, social sharing, email marketing, and YouTube. ●Additional promotion via a vintage-inspired travel poster. ●Results: ○79,000+ YouTube views (since April 2025) ○13.97% conversion rate on landing page (well above 3.37% travel industry average) ○Poster recognized with a Silver Award in the Poster Awards 2026 category from Graphis Inc., one of the most respected names in design and advertising. Page 215 of 581 Another Project That We’re Extremely Proud of: Big Cypress’ Dark Sky (cont.) Click Here to Play Video Page 216 of 581 Proven Efficiency Over our 23 year history, we have proven to be efficient in our efforts to utilize the approved budget and resources to obtain a significant return on the investment from Collier County. Page 217 of 581 Cost of Services to Collier County 4 Page 218 of 581 Item Based on a $6M Annual Investment Budget Projected Marketing & Advertising Annual Service Fee 10% of the current total budget - $600,000 annually Professional Fees/Creative Work-Optional Services $175 per hour Projected reimbursable expenses not-to-exceed $6,000,000.00 (the total annual BOCC approved budget) Added Value Items* (at no charge to the Client)Value / Description Pro Bono Hours ⪰$200,000 (est. at a minimum of 1,142 hours annually for the partnership at no charge) Incremental Advertising Media ⪰18% in added value media Industry Conference Presentation Participation $10,000 Proposed Fees and Rates *Items and value may change annually due to annual marketing plan SOW components, market conditions, and investment budget amounts. Page 219 of 581 Expertise & Capacity of the Firm 5 Page 220 of 581 At Paradise, we believe in the power of tourism for the Paradise Coast. The power to make dreams come true for those who visit with you. The power to create jobs, grow businesses, and enhance communities for those who live there. That’s why we see ourselves as more than just an advertising, marketing, and communications agency. We are stewards. People committed to changing lives and the communities we serve for the better, forever. It’s our passion. It’s our purpose. About the Agency Page 221 of 581 Firm’s Legal Name: Paradise Advertising & Marketing, Inc. History: Founded in 2002, Paradise has 23 years of experience in destination marketing, helping organizations and communities grow and thrive through tourism. With a team of nearly 50 full-time professionals spanning 10 states and seven languages spoken, we bring unique perspective and deep industry expertise to every client. Our client portfolio includes destinations of all sizes, reflecting our commitment to driving sustainable tourism growth through innovative, data-led strategies. We are longstanding active members of Visit Florida, Destinations Florida, HSMAI, Destinations International, Destinations International Foundation, OneWest Tourism Alliance, PRSA, Learn Tourism, among others. Business Structure: Privately Owned Legal Entity: A Florida-based, Subchapter S Corporation Designations: Certified Woman Owned, Certified Small Business Length of Existence: Founded in 2002 = 23 years in operation HQ Location: 5999 Central Ave., Suite 302, St. Petersburg, FL 33710 Collier County Location: 5660 Strand Court, Naples, FL 34110 Total Number of Personnel by Discipline: 47 Full time staff 4 - Strategy 7 - Account Service 5 - Public Relations 10 - Creative & Production 4 - Digital and Web 4 - Social Media & Content 6 - Paid Media 5 - Finance & Operations Field of Expertise: Destination and Tourism Marketing Communications Company Profile Page 222 of 581 Subsidiary Companies Paradise has a sister company that operates a cutting-edge research and analytics tool to drive data-informed brand marketing strategies. This proprietary resource, named AiOpti, uses AI-driven optimization, deterministic consumer and visitor modeling, and real-time data insights to refine audience targeting, maximize media efficiency, and enhance campaign performance. Business Partners Paradise has proven business partners we consult with for research and media specialization as required. Company Profile Page 223 of 581 Team Members (work from home) Clients (current) Our experience in marketing and promoting destinations to audiences around the U.S. positions Paradise as a strategically aligned partner. Agency Headquarters & Team Members Paradise Around the U.S. and Caribbean Page 224 of 581 Core Values Community We understand our actions will impact communities for generations. Care We serve others with kindness, respect, and courteousness. Culture We instill pride for our people, workplace, and clients. Communication We ensure that everyone is heard, understand, and valued. Curiosity We foster an atmosphere of learning, creativity, and innovation. Company Statement At Paradise, we embrace our role as a Partner for Good℠, guiding communities towards a brighter future. Our mission revolves around fostering change through innovative, inclusive, sustainable, and data-led marketing strategies. We believe that by engaging people, we can inspire positive transformations that endure. About the Agency Our Mission We are change-agents, working to fulfill current generation needs without compromising future generations with a balance of economic growth, environmental care, and social well-being. Our Purpose Paradise has a purpose higher than itself. When Paradise was founded in 2002, the founder set out to build more than an agency – he set out to help people and build a better world. Our Commitment We will preserve and conserve your Natural Gifts, such as the Beaches, Outdoors, Parks, and Waterways. We will cultivate and advance a Responsible Resident and Visitor Economy. We will safeguard and strengthen your Sustainability and Regenerative Tourism Efforts. We will enhance and evolve the The Naples, Marco Island, Everglades CVB brand. Page 225 of 581 Paradise Resume: About Us 23 years in Travel and Tourism. 6+ year average client relationship. 47 travel full-time tourism experts. Over 25% come from hospitality. Socially inclusive tourism and marketing stewards, members, and advocates. 47 Team Members 10 states and 4 time zones 7 languages spoken Certified Female Owned, 26% team members identify as diverse and require 33% of vendor bids to be diverse. 475+ Global awards and honors for travel, tourism, and hospitality. Visit Florida ⬪ Destinations Florida Destinations International ⬪ HSMAI ⬪ Tourism Academy U.S. Travel ⬪ Public Relations Society of America Web Marketing Association ⬪ National Grocers Association Research, Data, & Intelligence Strategic Plans Brand Development Website, Digital, & Interactive Creative & Production Paid Advertising Media Public Relations Social Media Experiential & Brand Activation Photography & Videography Sustainability & Resilience Strategies Digital & Mobile Media Partner Value Programs, Rev Gen, & Co-Op CRM & Database Management In-House Services Page 226 of 581 We are uniquely qualified because we speak the language of the visitor economy. We work daily with TDCs, CVBs, county and city commissioners, mayors, governors, and stakeholders—gaining deep insight into tourism funding, sustainability, and economic drivers. We understand how county government operates—especially in Collier County—and apply that knowledge to craft data-led strategies that attract visitors, boost yield, and increase economic impact. Florida is one of the world’s top tourism draws, but its offerings and challenges are diverse. Our broad client portfolio has given us a deep, industry-wide perspective. Paradise is on the front lines—advocating for tourism funding, protecting tourist tax dollars, and supporting the industry through pro-bono efforts. We recognize that every destination must prove ROI, and that value must be clearly communicated to the community to build support for tourism's role in economic growth. Tourism marketing must align with the community’s broader goals—longer stays, higher yield, ROI, and filling need periods. Often, those goals include issues beyond traditional marketing, such as infrastructure, parking, or traffic. Our approach helps communities grow sustainably—for current residents, future residents, and guests. At Paradise, we believe tourism is more than attracting visitors—it’s about sustaining livelihoods and enhancing quality of life. In short, it’s about making Collier County an even better place to visit, live, play, and work. Paradise Resume: About Us Page 227 of 581 Over our 23 years, Paradise has branded and built award-winning campaigns for destinations throughout the state of Florida and beyond – from Amelia Island to Navarre Beach, Savannah, Little Rock, and many places in between - including Naples, Marco Island, & the Everglades of course. Our agency has become experts at discovering and communicating the unique features and assets that differentiate each of our destination clients. At our core, when we look at a destination we account for any touchpoints the audience is sure to experience – a TV ad, a billboard, a viral post, a display ad, word of mouth, a podcast, a text message, and even sidewalk art. The fact is, while there is separation between the real and virtual worlds, we see them as one united “Live Experience”. People move from one world to the next and back fluidly, therefore, your brand messaging must move when they move. Nothing we do lives by itself and everything is connected. We believe our case studies and the tremendous success we’ve had and continue to have for clients is proof. Choreographing campaigns based upon the above philosophy begins with what we call “Intelligence” to better set your path forward. Critical evaluation, flawless execution, audience segmentation and targeting, data analysis, research, modeling, and yes, even gut instinct, enables us to launch effective campaigns. Intelligence allows us to find the points of differentiation your competitors simply cannot duplicate or own. And it gives your audience a reason to choose you over another destination. Paradise Resume: About Us 83 Page 228 of 581 Tourism Is What We Do. Advocacy Is Who We Are. Paradise brings unmatched expertise in tourism marketing, backed by decades of hands-on work across Florida and beyond. We’re not just industry participants—we’re industry leaders. Our CMO and Co-Owner sits on the Destinations International Foundation Board and the Learn Tourism Advisory Board, has been named an HSMAI Top 25 Minds in Hospitality Sales & Marketing, and our leaders actively contribute as speakers and thought leaders at major tourism conferences, in media interviews, and through memberships with Destinations International, Visit Florida, Destinations Florida, OneWest Tourism Alliance, and Florida Diversity Council. We speak the language of the visitor economy. Our team works daily with TDCs, CVBs, elected officials, and stakeholders, giving us a clear understanding of county government, tourism funding, sustainability, and economic impact. Florida’s tourism landscape is complex. We’ve marketed sleepy towns and world-renowned destinations—giving us a broad lens on yield optimization, seasonality, and community alignment. We're also on the front lines advocating for tourism tax protection and investing time in pro bono efforts to support the industry’s growth. We know that effective tourism marketing isn’t just about driving visitation—it’s about improving lives. Our approach delivers stronger ROI, supports local infrastructure and community goals, and creates a more vibrant, prosperous future for Collier County residents and guests alike. In short: we don’t just market destinations. We help communities thrive. Paradise Resume: We Know Destination Marketing Page 229 of 581 Why Paradise is A Partner for GoodSM for Collier County A dedicated team You will be assigned a proven, thought-leadership point-of-contact and a local team with expertise in travel, hospitality, and tourism, for local, regional, and national travel, destination, and hospitality brands. They will be your ears and eyes for our whole agency in sharing your challenges, solutions, and successes. Development and maintenance of destination expertise and enthusiasm Building brands in the travel, hospitality, and tourism space is all we do. It is our job to be the defining experts bringing excitement, enthusiasm, and dedication to all our clients we serve. Knowledge about tourism trends and dynamics We are destination marketers, many of whom have actually worked for DMOs. We understand tourism funding and responsibilities, politics, trends, sustainability, resilience, and impact — all connected to the quality of life in your community. As a result, we speak in terms of a visitor economy. Experts in marketing technology and opportunities willing to share insights with your team Our seasoned marketing professionals will share all technology that we’ll employ to your team. We are partners after all! Expertise in market reporting As an overseer of programs such Zartico, AiOpti, Arrivalist, Symphony, Datafy, Adara Impact, and Google Analytics, we’ll ensure that data is collected accurately and the insights shared with the full team, armed with meaningful explanations, solutions, and actions. Development of strategies and campaigns that incorporate contemporary best practices and opportunities We develop strategies and campaigns that encompass the whole audience travel journey and create an atmosphere connecting them to all of Collier County using state-of-the-art advertising and marketing practices, systems, and technologies – as defined and agreed upon in regard to objectives and goals. Leveraging media buying insight to optimize brand creative We understand the travel-focused media partners’ offerings and know how to leverage them in new and proven ways to best connect with travel audiences, and we leverage paid search and paid social media insights as strong underpinnings for every campaign. Proactive response and flexibility to special needs, including natural disasters that impact visitation Paradise has a comprehensive response program able to solve any special need requirements, from economic downturns, natural disasters to changes in audience behaviors and attitudes, we are prepared to keep visitation healthy. That aside, our contract will be flexible to meet your concerns. Accurate and timely invoices, inclusive of detailed supporting documentation Paradise maintains a strict documentation policy. All invoices, haven been approved, will be supported with detailed documentation. Separation of church and state We take great pride in being an ethical partner. and are transparent in all we do. You have our promise, Paradise will not work on any competitive travel, hospitality, or tourism destinations. Inter-agency collaboration A partnership means ideas come from anywhere and from anyone. It’s the reason our work is effective, engaging, and why many of our clients choose to work with us. Page 230 of 581 Client Partners, Length of Service, & Potential Conflicts CURRENT CLIENTS Length of Service Visit Joplin (MO)2 years LaPlaya Beach & Golf Resort - Naples 4 years Learn Tourism 1 years Little Rock CAPC (AR)6 years Collier County CVB - Naples, Marco Island, and the Everglades 23 years Navarre Beach / Santa Rosa County TDO (FL)9 years St. Petersburg Pier / City of St. Petersburg 7 years The Dali Museum 7 years Tybee Island, Georgia CVB 3 years Visit Savannah CVB 8 years Wrangell Cooperative Association - Alaska 1 year CURRENT CLIENTS TERM Blue Water Area CVB (MI)2 years Busch Gardens Tampa Bay 2 years Chukka Caribbean Adventures 2 years Columbia County CVB (FL)5 years Destinations International 2 years Experience Southern Indiana - Go SOIN 1 year Florida’s Sports Coast - Pasco County CVB 2 years Franklin County VA 2 years Go Great Lakes Bay Regional CVB (MI)1 year Hendersonville TDA (NC)4 years Inn on Fifth - Naples 2 years Paradise operates with the highest standards of integrity and confidentiality, ensuring that there are no conflicts of interest between our destination marketing and tourism industry clients, including those that may be in competition with the The Naples, Marco Island, Everglades CVB. Page 231 of 581 Paradise Resume: 23 Years of Destination Success Page 232 of 581 Paradise has won more than 475 awards for our travel, tourism, and hospitality expertise. These include recognition from the HSMAI Worldwide Adrian Awards, as well as accolades from the National ADDYs, Communication Arts, the Hermes Creative Awards, and Ads of the World. Page 233 of 581 Professional References Page 234 of 581 Professional Reference #1: Adam Thomas - Florida’s Sports Coast (Pasco Co., FL) Click here to learn more about our work with this client Page 235 of 581 Professional Reference #2: Angela Westerfield - Visit Savannah Click here to learn more about our work with this client Page 236 of 581 Professional Reference #3: Gina Gemberling - Little Rock (AR) CVB Click here to learn more about our work with this client Page 237 of 581 Professional Reference #4: Julie White - Navarre Beach (Santa Rosa Co., FL) Click here to learn more about our work with this client Page 238 of 581 Professional Reference #5: Michelle Owens - Visit Hendersonville (NC) Click here to learn more about our work with this client Page 239 of 581 Specialized Expertise of Our Team 6 Page 240 of 581 One of the most important metrics we measure is client success and happiness, and our average 6+ year client relationship is a number we’re proud of. Here’s why: ●We understand this industry and we work tirelessly to align and help communicate your initiatives with stakeholders and constituents. ●We are collaborative and work with you as a partner in your success. ●We are transparent and agile. That means no silos or surprises. ●We hold ourselves accountable for results. If there’s a problem, we make it right. ●We believe in continuous improvement and evolution. ●We believe face-to-face communication is a core part of our business. We are where we need to be, when we need to be, in person, no questions asked. ●Our company success is measured by delivering work that helps make you successful. ●Our goal is to create relationships built upon mutual respect, fun and creativity. Our Approach: Working Together Page 241 of 581 Paradise is a full-service agency powered by full-time team members and industry experts with a proven track record of delivering attention-grabbing, award-winning, results-generating work for destinations. At this time, Paradise does not foresee the need to utilize any subcontractors or freelancers. If we were to hire subcontractors or freelancers for work on your account, please be assured that we would only select proven, experienced talent. The Naples, Marco Island, Everglades CVB partnership will be strategically stewarded and led by Mark Jaronski, Barbara Karasek, Rudy Webb, Niki Kaylor, and Tom Merrick. This would ensure that your organization would always have senior leadership involved in all efforts. The full team assigned to our partnership is listed here and key biographies can be reviewed on the following pages. Glenn Bowman SVP, Creative Director 23 Mason Moore SVP, Strategic Partnerships & Marketing 27 Kristen Murphy VP, Partner Strategy 13 Cristina Howard VP, Media & Marketing 25 Debbie Booker Associate Media Director 25 Ashley Cannon Group Director 10 Kim Goldsmith Marketing Implementation Specialist 10 Brandon Faust Associate Director, Analytics 8 Our Approach: Working Together Mark Jaronski CEO (eff 8/15)30+ Barbara Karasek CMO (eff 8/15) & Co-Owner 30+ Tony Karasek CGO & Co-Owner 30+ Rudy Webb President 26 Tom Merrick Chief Creative Officer 30+ Niki Kaylor Chief Strategy Officer 28 Tom McDonald Chief Financial Officer 30+ Debbie Karasek CAO/Corporate Controller 30+ Natalie Helton Media Planner/Buyer 8 Sarah Holden Media Planner/Buyer 7 Caspar Blattman Senior Art Director 25 Leah Shoup Senior Copywriter 7 Isaac Huskins Content Creator, Videographer 10 Audrey Clifford Content Director 7 Tori Putman Sr. Social Media Manager 6 John DeGeorge VP, Data Technology 20 Name Title Yrs Experience Name Title Yrs Experience Name Title Yrs Experience Page 242 of 581 Mark Jaronski Chief Executive Officer (eff 8/15/2025) | Years of Experience = 30 Mark Jaronski is a nationally recognized leader in tourism marketing, and communications with more than 25 years of experience across government, nonprofit, and global brand sectors. As CEO of Paradise, he brings a proven record of driving transformational growth, elevating brand performance, and creating meaningful connections between people, places, and purpose. Before joining Paradise, Mark served as Chief Marketing Officer for the State of Georgia, where he led the state’s tourism resurgence in the wake of the COVID-19 pandemic. Through strategic marketing and sales initiatives, Georgia rose to become the No. 5 state in the U.S. for domestic visitation. Under his leadership, tourism became Georgia’s No. 2 industry, generating record-breaking economic impact, supporting over 463,000 jobs, and delivering more than $5 billion in state and local tax revenue. Mark has served on committees for the US Travel Association for many years. Previously, Mark was CEO of Select Registry, where he revitalized the 325-member organization into a performance-driven marketing engine for the country’s top-tier inns and small hotels. He grew income by 50%, achieved record website traffic, launched the group’s first sponsorship program, and reimagined its digital identity. Earlier in his career, Mark held senior leadership roles at Visit Orlando and The Walt Disney Company. At Disney, he served as Director of External Communications for the $15B global parks division and as Chief of Staff to the President of Walt Disney World. He was honored with Disney’s prestigious Partners in Excellence Award, given to less than 1% of employees worldwide. Mark lives in Greensboro, Georgia, with his wife and four children. He enjoys golfing, traveling, and taking family vacations in Florida—where he also spent part of his professional career. At Paradise, he leads with vision, passion, and a deep commitment to shaping the future of travel, tourism, and community development. Page 243 of 581 Barbara Karasek Chief Marketing Officer & Co-Owner | Years of Experience = 35, Tenure = 7 A Tampa Bay area native, Barbara is a renowned force in the destination tourism industry. Her main role is guiding her agency and its clients to success – and in that role, you’ll see her firsthand at meetings, even on shoots as well as attending every tourism trade show and event she can get her hands on. Seriously, where does she get her energy? Before she joined Paradise to focus solely on destination, tourism, and hospitality marketing, Barbara built an impressive career spanning global sales, partnership, licensing, consumer products, and brand and consumer marketing leadership roles in prestigious companies such as SeaWorld Parks & Entertainment, PGA TOUR, NASCAR, and the United States Olympic & Paralympic Committee. Today, Barbara is a recognized global steward for tourism and marketing: – Destinations International Foundation Board Member (2024-2027) – National Diversity Council, Member (2024-Present) – HSMAI “Top 25” Extraordinary Minds in Sales, Marketing, Revenue Optimization and Distribution (2023) – Member of Destination International’s Social Inclusion and Global Leadership committees (2023-Present) – Tourism Academy Advisory Panelist (2023-Present) – “Top 25 Marketing Vendor” by OnCon (2021) – Cynopsis Media “Digital IT” List Award (2019) Under her leadership, Paradise has grown into a nationwide agency of record with 47 staff in 10 states, earned more than 475 industry awards, and was named Destination International’s Social Impact partner agency. Barbara is a formidable strategist for destinations with an unwavering commitment as a steward for social inclusion, sustainability, and the United Nations Sustainable Development Goals. She was a college volleyball player at Furman University, earned her M.A. from USF Tampa in Mass Communications with Honors, and received a certificate in Strategic Marketing Management from Harvard Business School. Barbara’s dedication extends to philanthropy, as she passionately supports, Rethreaded, a Jacksonville nonprofit combating human trafficking with job skills, and is an investor and advisor for CERES, a socially inclusive culinary community in Chattahoochee Hills, Georgia. She and husband and Co-owner Tony balance their purpose-driven life with travel, golf, beach vacations, skiing, sports, and fishing. Page 244 of 581 As his title suggest, Tony is the relationship guru for the agency relentlessly caring for his clients and attending their every need. Like Barbara, his energy is overwhelming, thus, expect to hear and work with him often. A native of Davenport, Iowa, Tony was a standout high school basketball player and recruited by the top college basketball programs in America. Tony spent seven years playing in the Continental Basketball Association, the United States Basketball League, as well as with pro leagues in France, Greece, Israel, China, England, and the Dominican Republic. He brings nearly 20 years of diverse business development experience to Paradise, having managed business development and sales acquisitions with more than 1,800 companies across credit card and check payment processing, healthcare, medical devices, and logistics. For Tony, nothing has been more gratifying than helping his clients find solutions that help them succeed. Tony also balances his purpose-driven life with global travel, outdoor activities, and discovering the perfect sunrise, sunset, and fishing spot alongside Barbara, his best friend and wife of 17 years. Tony Karasek Chief Growth Officer & Co-Owner | Years of Experience = 35, Tenure = 7 With more than 25 years of experience in the industry and 17 years at Paradise, Rudy has a proven track record of transforming brands and driving growth. It’s a role he does not take lightly for his clients. He uses his wide-ranging knowledge and even-handed leadership to contribute to all facets of agency operations, particularly client strategy and campaign execution, along with strategic partnerships for innovation and marketing technology platforms. Based in St. Petersburg, Rudy is involved in virtually every aspect of the company, managing growth and expansion. An active member of Destinations International, Rudy is a thought leader and speaker on topics such as sustainable tourism development, the UN’s 17 SDGs, and destination stewardship. Rudy’s vision, strategic thinking, and leadership skills have earned him and his clients numerous accolades and recognition in the industry. Under his leadership, Paradise has grown exponentially, expanding its client base and winning several prestigious awards. His passion for storytelling and commitment to excellence have been instrumental in creating memorable campaigns that resonate with audiences and deliver measurable results. Rudy’s steady and composed leadership style fosters a collaborative and inclusive work environment. He is dedicated to mentoring the next generation of advertising professionals and is actively involved in various industry associations and community initiatives. Rudy Webb President | Years of Experience = 26, Tenure = 17 Page 245 of 581 A native New Yorker (but now based in St. Petersburg) and lifelong travel enthusiast, Tom brings over 35 years of experience in the advertising and marketing industry, with a particular focus on Destination Marketing Organizations (DMOs). Throughout his distinguished career, Tom has honed a remarkable ability to unearth the unique essence of DMO brands, translating these discoveries into powerful messages that not only capture the attention of consumers but also ignite their imaginations and influence their purchasing behaviors. Tom's approach to creative strategy is both innovative and forward-thinking. His bold ideas are deeply rooted in data-driven insights, ensuring that every campaign he leads is as effective as it is imaginative. His work has garnered numerous awards, a testament to his commitment to excellence and his knack for crafting compelling narratives that resonate with diverse audiences. As Chief Creative Officer, Tom is dedicated to staying deeply connected to the partners, communities, and consumer markets he serves. This dedication sees him frequently in the field, where he engages in ongoing immersions, meetings, and explorations. Tom believes that truly understanding a destination requires more than just research; it demands a hands-on approach that includes wandering through the streets, talking with locals, and experiencing the culture firsthand. His creative leadership and vision ensure that the agency remains at the forefront of the industry, delivering results that exceed client expectations and captivate consumers around the world. Tom Merrick Chief Creative Officer | Years of Experience = 35, Tenure = 10 Niki Kaylor is an advertising agency strategic leader with 25+ years of integrated marketing and communications experience, focused on leading high-performance teams and planning and implementing campaigns that contribute to the strategic growth, positioning, and profitability of prestigious companies. She has worked closely with client partners to build brands in the following diverse industries: hospitality/tourism, retail, healthcare, non-profits, real estate, CPG, and B2B. Niki has marketed such companies as Ocean City Maryland Tourism, Explore Georgia, The Peabody Hotel Group, The Breakers Hotel, Niagara Falls, AdventHealth, the American Cancer Society, Piedmont Healthcare, Kids Foot Locker, Ralph Lauren Fragrances, Lancome, Kleenex, Stein Mart, and Kennedy Space Center Visitor Complex. Niki contributes a uniquely approachable style of leadership and client advocacy that are essential to success and is known for the pride that she takes in building strong relationships with clients, colleagues and vendors. Niki and her husband are the parents of three children and reside in the Tampa area with their youngest. Spending time with family and friends and travel and sports are just a few of Niki’s favorite things. And she and her family are also huge Philadelphia Phillies fans, traveling to many cities to see them play. A Florida native, she earned her advertising degree from the University of Florida, and she remains a diehard Gator fan. Niki Kaylor Chief Strategy Officer | Years of Experience = 28, Tenure = 1 Page 246 of 581 A veteran human resources and finance professional, Jacksonville-based Debbie has more than three decades of experience in finance and administration as a controller, director of finance, accounts payable and receivable, as well as human resources. Debbie has delivered impeccable results in a variety of industries, including hospitality and tourism, healthcare, restaurants, nonprofits, government, real estate, law, and finance. Before Paradise, Debbie served as an Accounting and Human Resources leader for Next Science, a medical technology company headquartered in Sydney, Australia, with a research and development center based in Jacksonville, Florida. Over the years, Debbie has managed finance, budgeting, accounting, and human resources for large enterprise organizations such as United Way of Northeast Florida, California Dreaming, Sawgrass Country Club, Atlantic Beach Country Club, and Watson Realty Corp. Debbie Karasek Chief Administrative Officer, Corp. Controller | Years of Experience = 30 Tenure = 5 Tom McDonald has over 25 years of broad business experience including corporate finance and accounting, operations management, client management, and business development. He has worked with small, mid-market, and large brand-name organizations covering a wide variety of industries. He has held titles of Chief Financial Officer, Chief Operating Officer, Director of Finance, and Director of Operations with global responsibilities. Tom is passionate about new ideas, new technologies, and innovative approaches to helping companies solve problems and grow their businesses. He is also passionate about talent development and authored a book on innovation and talent, "Paving the Way: Innovation, Talent, and the Path Forward" (2020). Tom enjoys family time, going to the beach, sports, meeting new people and spending time with friends, working out, and continual learning. Tom McDonald Chief Financial Officer | Years of Experience = 35, Tenure = 3 Page 247 of 581 VP, Partner Development | Years of Experience = 14, Tenure = 13 Kristen Murphy With her vibrant personality, boundless energy, and love for cultivating relationships, Kristen uses her 13 years at the agency to lead the agency’s client partnerships team. Kristen digs deep—through observation, listening, and analytics—to understand clients’ business goals and objectives, and then to develop and implement custom strategies and tactics to ensure partner success. Kristen has worked on numerous large and small DMO accounts during her tenure, such as Naples, Marco Island, Everglades, Amelia Island, Visit Savannah, Daytona Beach, and Hendersonville, NC. John DeGeorge With 25+ years in media and marketing, John leads data and martech efforts to identify and engage site visitors, enriching first-party data for targeted campaigns. He geo-targets and uses AI-driven consumer behavior data to deliver impactful advertising and transaction-based analytics enable clients to measure the marketing impact on spending, optimizing ROI. John’s professional certifications include Lean Six Sigma and AI from AWS, Google, IBM, and Microsoft, reinforcing his capability to tackle challenges in the digital marketing space and deliver measurable results. VP, Data & Technology | Years of Experience = 25, Tenure = 1 SVP, Creative & Brand Innovation | Years of Experience = 22, Tenure = 13 Glenn Bowman Glenn is Paradise’s resident creative savant — leading a creative team and all client projects from original concepting to completion. He brings 20+ years of experience creating dynamic brand identities, advertising campaigns, and immersive digital experiences that cut across all media channels.. Glenn lives in St. Petersburg, loves to explore and discover the true essence of a destination. SVP, Strategic Partnerships & Marketing | Years of Experience = 25, Tenure = 1 Mason Moore Mason has more than 25 years of experience creating and implementing award-winning programs for brands from across the globe from a wide variety of industries. He has a diverse background with experience in both agency and corporate marketing and brings expertise in a wide range of disciplines. Prior to joining Paradise, Mason spent more than 15 years in the marketing and communications agency industry highlighted by a ten-year tenure with &Barr (formerly Fry Hammond Barr) where he held multiple leadership positions including Vice President, Client Services and Vice President, Public Relations and Social Influence. Among his many achievements and awards won, highlights include leading the development and implementation of communications strategies for the openings of the Nemours Children’s Hospital (Orlando, Fla.) and the $450 million expansion of The Peabody Orlando Hotel (now Hyatt Regency Orlando). Page 248 of 581 Marketing Implementation Specialist | Years of Experience = 12, Tenure = 1 Kim Goldsmith Kim Goldsmith joins the team from Visit Florida, where she was Assistant Manager at the I-75 Florida Welcome Center, managing daily operations and guest engagement. Prior to that, she served as Marketing Manager at Visit Lake City, Columbia County, overseeing strategic marketing, tourism planning, and operational management. A graduate of Florida State University, Goldsmith’s early career in travel, including roles as a flight attendant and a coordinator for Virgin Holidays, inspiring her deep-rooted passion for destination marketing. Group Director | Years of Experience = 13, Tenure = 3 Ashley Cannon With over 15 years of experience in community marketing and strategic client engagement, Ashley brings both depth and insight to every partnership she leads at Paradise. She is a collaborative problem-solver who excels at aligning marketing efforts with clients’ broader organizational goals, always with a sharp focus on measurable outcomes. Her work is rooted in a strong foundation of marketing, stakeholder collaboration, and authentic storytelling, building meaningful connections between brands and their audiences. Ashley’s passion lies in destination marketing. She is deeply committed to helping DMOs tell their stories, grow visitation, and drive sustainable impact within their communities. From uncovering the unique voice of a place to navigating the complexities of seasonal demand and audience segmentation, she brings heart and rigor to every campaign. She has led initiatives for a diverse portfolio of clients, including Collier County, Columbia County, Mote Marine Laboratory & Aquarium, ZooTampa, Santa Rosa County, Brown Fertility, Orlando Health, Visit Joplin, and the St. Pete Pier. Across these accounts, Ashley has demonstrated a knack for understanding complex community dynamics and turning insights into actionable strategies that drive engagement and deliver results. Her passion for impact, supported by her thoughtful strategic approach, makes her a trusted partner to both clients and internal teams alike. Page 249 of 581 Senior Videographer & Editor | Years of Experience = 8, Tenure = 6 Isaac Huskins Isaac’s been creating content for tourism, destinations, attractions, and venues for over a decade. His award-winning video production and motion graphic skills help create engaging, memorable content for our clients. His love of visual storytelling was no doubt honed by his passion for movies. In his spare time, he and wife Emily love to travel and he also produces short movies with his brother. Senior Art Director | Years of Experience = 12, Tenure = 5 Chelsea St. John Chelsea is a talented creative who has put her brand identity, art direction, and UI design skills to work for a variety of clients in a wide range of industries. St. Pete-based Chelsea offers our clients a unique perspective and thoughtful approach to all of her work and projects. Some of her hobbies include yoga, exploring the latest local restaurants, and planning her next trip, camera in hand. Senior Art Director | Years of Experience = 17, Tenure = 3 Greg Insco Greg brings a strong passion for design as well as 20+ years of experience in the advertising industry, many of which were spent creating campaigns, websites, and designs for travel and tourism clients such as Visit St.Pete/Clearwater, Visit Savannah, The State of Maryland, VISIT FLORIDA, and more. Senior Art Director | Years of Experience = 25, Tenure = 6 Caspar Blattmann Caspar is a seasoned designer with secrets: he has a Masters in computer science, a Minor in business, a Swiss passport, and German and Swiss German are his native tongues. He proudly calls Florida home and has been to the two smallest countries in the world – Vatican City and Monaco, which inspires him as a designer to find big ideas amidst the smallest of places. Page 250 of 581 Audrey Clifford Senior Manager, Content Strategy | Years of Experience = 10, Tenure = 7 Audrey Clifford brings over a decade of experience in content strategy, specializing in the tourism and hospitality sectors. With a strong foundation in creative storytelling, she develops compelling, multi-channel campaigns that engage audiences and drive results. Audrey has led content strategy initiatives for a diverse portfolio of tourism and hospitality partners. She takes an omnichannel approach, integrating social media, digital platforms, and collaborative efforts with our cross-functional teams to amplify brand messaging. Audrey's expertise in innovative storytelling and data-driven insights enables clients to effectively share their narratives in a way that captivates audiences and strengthens brand affinity. Audrey’s strategic, audience-first mindset ensures that every content campaign she develops leaves a lasting impact—shaping perception, inspiring engagement, and elevating brand presence in an ever-evolving digital landscape. Leah is a bilingual content copywriter with over a decade of experience in the travel and tourism industry. With a B.A. in Spanish from the University of Georgia and an M.A. in Interpreting and Translation Studies from Wake Forest University, she began her career translating scientific research before discovering her passion for digital content. In 2015, Leah launched Gringa Journeys while living in Chile, a successful travel website where she collaborated with leading global brands and tourism boards while building a loyal audience of over 80,000 followers and 50,000 monthly readers. Now a team member at Paradise, her ability as a versatile writer works in harmony with her ability to concept big ideas. Her writing spans eblasts, digital ads, landing pages, social content, and long-form editorials, always tailored to the client’s goals and audiences. Her translation skills offer additional value to clients, and her growing expertise in campaign development makes her a rising creative voice within the agency. Leah Shoup Content writer | Years of Experience = 10, Tenure = 1 Vice President, Creative Services | Years of Experience = 30, Tenure = 6 Rosemary O’Toole Rosemary literally keeps the agency running. On time. On budget. And with a calming demeanor that can soothe the savage creative person. Her title doesn't do justice to the chaos she (somehow) cultivates into composure. Tori Putman Senior Social Media Manager | Years of Experience = 6, Tenure = 1 Tori has worked in content creation and marketing since graduating from Kent State University in 2019 and loves that her career path allows her to be creative every day. She worked with Leaf Home as their Senior Social Media Manager for almost four years and Elite Brands as Marketing Manager for nearly two years before joining Paradise. Page 251 of 581 Cristina Howard VP, Media & Marketing | Years of Experience = 20, Tenure = 1 A media pro well known for her MarTech acumen and data-driven digital marketing strategies, Cristina spent most of the last decade at &Barr (formerly known as Fry Hammond Barr), as Director of Digital Media & Analytics, where she oversaw the media strategy for clients like Badcock Furniture, Space Coast Office of Tourism, Discovery the Palm Beaches, Florida Virtual School, Sonny's BBQ, Rosen Hotels, and Space Coast Credit Union. Over the years, Cristina has developed a strong reputation for media innovation in the programmatic and digital space, with CRM/DMP activations and influencer marketing offerings that helped increase clients’ marketing performance and competitiveness in the ever changing agency landscape. A second-generation Cuban-American from South Florida, Cristina lives in Orlando with her husband, their 8-year-old daughter, and two dogs. She and her family have transformed their love for travel into a passion and recently purchased a home in the Tuscan hills of Italy, which draws them overseas a couple of times a year. She is a graduate of Florida International University in Advertising and holds a certificate in Hospitality and Tourism Industry Essentials from New York University. Debbie is a seasoned professional in media strategy and planning across traditional and digital media for DMOs, hotels, resorts, and attractions. She is an innovative thinker for leisure, sports, meetings, group, LGBTQ, and Black Traveler campaigns. She loves NFL football and traveling all over the world. Clients that she has worked with include The Breakers, Kessler Properties, Collier County CVB, Little Rock CVB, One Spartanburg, ZooTampa, and other DMOs. Debbie Booker Media Director | Years of Experience = 30, Tenure = 3 Brandon has extensive experience in digital marketing campaign management and media analytics, across paid search, paid social, and a wide range of analytics platforms. In the past, he led development & management of Paid Search campaigns and integrated media analytics, helping to improve client reporting through media analysis reports, and client dashboards. Currently, he's leading development of media analysis dashboards, providing clients with better understanding of trends & anomalies, allowing clients to react quicker and make campaign optimizations. In this role he also provides analytical reports that give deeper insights into performance, and also oversees the paid search and paid social departments. Brandon Faust Associate Direct Digital Mktg & Analytics | Years of Experience = 7, Tenure = 1 Page 252 of 581 Austin Bray Manager, Paid Search Specialist | Years of Experience = 10, Tenure = 6 Austin is our resident pay-per-click and digital marketing sherpa, with experience in industries that range from entertainment and media to travel and tourism. Natalie offers experience in developing and executing cross-channel marketing campaigns, including buying and planning on both digital and traditional mediums and generating revenue across a variety of industries. Natalie previously served as a media buyer and marketing senior consultant for BrandMuscle in Cleveland, Ohio, where she is based. She also worked as a marketing events supervisor for ESPN and Good Karma Brands. Natalie has traveled to Asia, Africa and Central America on volunteer trips so far, with more trips planned throughout 2025. Natalie Helton Media Planner & Buyer | Years of Experience = 6, Tenure = 3 Page 253 of 581 Ownership, CEO, CMO, CGO (5%) COO/CFO (5%)President (5%) Chief Strategy Officer (15%) Operations Team (2) (100%) Account Services Team (3) (70%) Media Team (6) (30%) Creative Team (6) (30%) Web, Content & Social Team (4) (30%) Chief Creative Officer (15%) Finance & Admin Team (4) (10%) Chief Communications Officer (5%) Data, Analytics, & Insights Team (2) (30%) Includes percentage of time dedicated for each team member or department. Our Structure: Departmental Account Commitment Page 254 of 581 The best and most relevant example that we can share is that of this team’s success working together on the Naples, Marco Island, Everglades CVB account. The team structure that we've outlined in this proposal is the same team that you currently work with each and every day to effectively position the region as the most luxurious destination in Florida. But we don’t rest on our laurels when it comes to the team we put in place for you - we are committed to adding the best talent, from within or outside of our agency, to ensure that we provide you with the most innovative solutions to not only meet, but exceed your goals. Our team is not only passionate about the success of the Paradise Coast, but in ensuring that success the right way - through effective collaboration, integration, and communication - together and with you. “Describe the various team members’ successful experience working with one another on previous projects.” Page 255 of 581 The Paradise team is dedicated to delivering projects on time, within budget, and to your satisfaction. We prioritize communication and collaboration, working closely with you to align with your goals and keep you informed every step of the way. Our team is structured to be responsive, with adequate staffing to meet evolving needs. Organization We use structured systems to manage multiple campaigns, deadlines, and deliverables efficiently, ensuring high-quality, on-time results. Planning Clear planning helps us set defined goals, reach target audiences, select effective channels, and stay on budget and schedule. Project Management Strong supervision across departments ensures that work remains efficient and meets or exceeds client expectations at every stage. Budgeting We carefully manage budgets, regularly monitor expenditures, and offer recommendations to maximize impact while staying within financial parameters. Our Approach: Account Management Page 256 of 581 We follow strict protocols to ensure all spending aligns with budgetary constraints. Any expense for the Naples, Marco Island, Everglades CVB is tracked in our internal system, Workamajig, which links time, estimates, media spend, approvals, and purchase orders to ensure accountability. All expenses require a client-signed estimate. In addition, our team maintains a live Budget Tracker to report projected vs. actual costs and recommend adjustments as needed. We actively pursue cost-saving strategies— leveraging existing assets, UGC, partner collaborations, and efficient production — to maximize every dollar spent. Our Approach: Project Management Page 257 of 581 Staff Professional Memberships and Affiliations Below are our current licenses and certifications, demonstrating our qualifications and compliance with the requirements for the specified services. 2 Page 258 of 581 Local Vendor Preference 7 Page 259 of 581 Tori Putman, Senior Social Media Manager Page 260 of 581 Thank You. Barbara Karasek, CEO bkarasek@paradiseadv.com Mobile 904-899-2845 Tony Karasek, CGO tkarasek@paradiseadv.com Mobile 904-903-1353 Rudy Webb, President rwebb@paradiseadv.com Mobile 727-235-2445 Page 261 of 581 Page 262 of 581 Page 263 of 581 Page 264 of 581 Page 265 of 581 Page 266 of 581 Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 25-8341 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name: Adam Thomas, CDME (Evaluator completing reference questionnaire) Company: Florida’s Sports Coast – Pasco County, FL (Evaluator’s Company completing reference) Email: athomas@flsportscoast.com FAX: Telephone: Cell – 727.514.6574 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored “0.” Project Description: _Agency of Record___________ Completion Date: ____Spetember 2028____________ Project Budget: __$565,000_____________________ Project Number of Days: _Finishing Year 1_________ Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on-time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Page 267 of 581 Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 25-8341 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name: Angela Westerfield (Evaluator completing reference questionnaire) Company: Visit Savannah (Evaluator’s Company completing reference) Email: awesterfield@visitsavannah.com FAX: Telephone: 407-580-8065 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored “0.” Project Description: _Branding and Production Agency of Record___________ Completion Date: ____Ongoing____________ Project Budget: __$750,000_____________________ Project Number of Days: _Ongoing_________ Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on-time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Page 268 of 581 Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 25-8341 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name: Gina Gemberling (Evaluator completing reference questionnaire) Company: Little Rock CVB (Evaluator’s Company completing reference) Email: ggemberling@littlerock.com FAX: Telephone: 501-517-8819 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored “0.” Project Description: _Agency of Record___________ Completion Date: ____Ongoing____________ Project Budget: __$1,000,000_____________________ Project Number of Days: _Start Date – Jan 2019 - Ongoing_ Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on-time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Page 269 of 581 Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 25-8341 Reference Questionnaire for: Paradise Advertising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name: Julie White (Evaluator completing reference questionnaire) Company: Navarre Beach – Santa Rosa County, FL (Evaluator’s Company completing reference) Email: julie@santarosa.fl.gov FAX: Telephone: Cell – 850-572-0206 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored “0.” Project Description: _Agency of Record___________ Completion Date: ____Spetember 2028____________ Project Budget: __$565,000_____________________ Project Number of Days: _Finishing Year 1_________ Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on-time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Page 270 of 581 Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 25-8341 Reference Questionnaire for: Paradise Adverising (Name of Company Requesting Reference Information) Rudy Webb, President (Name of Individuals Requesting Reference Information) Name:Michelle Owens (Evaluator completing reference questionnaire) Company:Henderson County Tourism Development Authority (Evaluator’s Company completing reference) Email: mowens@hendersoncountync.gov FAX: NA Telephone: 828-693-9708 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored “0.” Project Description: ___________________________ Completion Date: _____________________________ Project Budget: _______________________________ Project Number of Days: _______________________ Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on-time or early). 10 3 Quality of work. 9 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 9 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 98 Page 271 of 581 Page 272 of 581 State of Florida Department of State I certify from the records of this office that PARADISE ADVERTISING & MARKETING, INC. is a corporation organized under the laws of the State of Florida, filed on March 20, 2002. The document number of this corporation is P02000030179. I further certify that said corporation has paid all fees due this office through December 31, 2025, that its most recent annual report/uniform business report was filed on January 9, 2025, and that its status is active. I further certify that said corporation has not filed Articles of Dissolution. Given under my hand and the Great Seal of the State of Florida at Tallahassee, the Capital, this the Ninth day of January, 2025 Tracking Number: 8846962393CC To authenticate this certificate,visit the following site,enter this number, and then follow the instructions displayed. https://services.sunbiz.org/Filings/CertificateOfStatus/CertificateAuthentication Page 273 of 581 My Company Account My Company Prole Company Information Modernize the employment eligibility verication process today! Learn More Enable E-Verify+ An oicial website of the United States government Here’s how you know Menu 1/16/25, 5:34 PM My Company Profile | E-Verify https://everify.uscis.gov/account/company/profile 1/4Page 274 of 581 Edit Company Information Employer Category Employer Category None of these categories apply Company Name Paradise Advertising & Marketing, Inc. Doing Business As (DBA) Name --- Company ID 370459 Enrollment Date Nov 08, 2010 Employer Identification Number (EIN) 753029621 Unique Entity Identifier (UEI) --- DUNS Number 147700780 Total Number of Employees 20 to 99 NAICS Code 541 Sector Professional, Scientific, and Technical Services Subsector Professional, Scientific, and Technical Services 1/16/25, 5:34 PM My Company Profile | E-Verify https://everify.uscis.gov/account/company/profile 2/4Page 275 of 581 Edit Employer Category Company Access and MOU Company Addresses Edit Company Addresses Physical Address 5999 Central Avenue Suite 302 St Petersburg, FL 33710 Mailing Address Same as Physical Address Hiring Sites Edit Hiring Sites Number of Sites 1 My Company is configured to: Verify Its Own Employees Memorandum of Understanding View Current MOU 1/16/25, 5:34 PM My Company Profile | E-Verify https://everify.uscis.gov/account/company/profile 3/4Page 276 of 581 U.S. Department of Homeland Security U.S. Citizenship and Immigration Services Accessibility Plug-ins Site Map 1/16/25, 5:34 PM My Company Profile | E-Verify https://everify.uscis.gov/account/company/profile 4/4Page 277 of 581 Page 278 of 581 Page 279 of 581 Page 280 of 581 Page 281 of 581 Page 282 of 581 Page 283 of 581 Page 284 of 581 Page 285 of 581 MENU An oicial website of the United States government Home E-Verify Employer Search E-Verify Employer Search Use the E-Verify search tool to find employers who are currently enrolled in E-Verify. Your search will display the following information: Employer name – The name the employer used when they enrolled in E-Verify. This can be the business’ legal name, a trade name, or an abbreviation. Doing Business As (DBA) name – The name an employer uses publicly. The public may see the DBA, but the employer may have used another name when they enrolled in E-Verify. Account Status – Indicates whether the account is currently enrolled or terminated. Enrollment date – The date the E-Verify Memorandum of Understanding is signed. Termination Date – The E-Verify Memorandum of Understanding termination date. Workforce size – Appears as long as the employer reported they have at least five employees. Number of hiring sites – The total number of locations where employers hire employees and where they complete Form I-9. Hiring site locations – The geographic location(s) of hiring sites, by state, reported by the employer. 7/29/25, 10:46 AM E-Verify Employer Search | E-Verify https://www.e-verify.gov/e-verify-employer-search 1/3Page 286 of 581 Parameters: © 2025 Mapbox © OpenStreetMap Map based on search tool's full data set. Data refreshes every day at midnight. Color shows Total Hiring Sites by State. Map will act as a filter to the table. Search Filters  [Table Only filter - Table data shows records by Last Updated Date in descending order and default filtered to show employers enrolled this year] E-Verify Participating Employer List 5/16/2024 Paradise Advertising & Marketin..Open Yes 11/8/2010 20 to 99 FL E-Verify Hiring Sites 1 407,459 Alaska © Mapbox © OSM Hawaii © Mapbox © OSM State/Territory (All) Industry Type (All) Date Enrolled [Select last 30 years for all data] Last 20 years Business Name [Input Employer's legal name or DBA name] paradise advertising Account Status Open Terminated Opted into E-Verify+ No Yes Total Records Filtered: Frequency USCIS updates the search tool daily at approximately 2 a.m. ET. Please email us at E-Verify @uscis.dhs.gov if you have questions about the data results. Accuracy Employers report their own data at the time they enroll in E-Verify. The accuracy and completeness of the data depend on what was submitted by 1 2 7/29/25, 10:46 AM E-Verify Employer Search | E-Verify https://www.e-verify.gov/e-verify-employer-search 2/3Page 287 of 581 Keywords DATA E-VERIFY EMPLOYER SEARCH TOOL E-VERIFY PARTICIPATING EMPLOYERS Last Updated Date:09/24/2024 employers at the time of enrollment and as reported throughout the employer’s relationship with E-Verify. Data The public may not recognize business names that employers use. Example: An employer enrolls in E-Verify using only their business name (e.g., Baristas Incorporated), but the public may only recognize their DBA name (e.g., Coee First). If a user searches for the DBA name (Coee First), the search tool will not return results unless the employer provided the DBA name at enrollment. If the search tool results include the name of a business that indicate an employer has more than one hiring site or business location, it does not necessarily mean that all of the hiring sites are enrolled in E-Verify. A hiring site is the location where the employer hires employees and completes Form I-9, Employment Eligibility Verification. Employers with multiple locations may choose which of their sites participate in E-Verify. Example: A user may search for Candy Company and find a listing for Candy Company in the search tool. That does not mean every Candy Company store across the United States is enrolled in E-Verify. 3 Enrolling In E-Verify Is Easy! Want To Learn More? 7/29/25, 10:46 AM E-Verify Employer Search | E-Verify https://www.e-verify.gov/e-verify-employer-search 3/3Page 288 of 581 2/20/2026 Item # 9.B ID# 2026-229 Executive Summary Recommendation to approve the expenditure of Tourism Development Tax (TDT) funds in an amount not to exceed $4,919,530 to support the Clam Pass Park Boardwalk Restoration Project, a Collier County beach park facility, and make a finding that these expenditures promote tourism. OBJECTIVE: To fund the comprehensive restoration of the Clam Pass Park Boardwalk and associated concession infrastructure in order to preserve public beach access, support tourism operations, and protect a critical coastal asset at Clam Pass Park, a Collier County beach park facility. CONSIDERATIONS: Collier County Parks and Recreation, in coordination with the Facilities Management Division, is requesting Tourist Development Tax (TDT) funding from the Tourist Development Council (TDC) to complete a comprehensive restoration of the Clam Pass Park Boardwalk and associated concession infrastructure, a Collier County beach park facility. The project addresses aging and storm-damaged systems and extends the useful life of a beach park facility, a critical tourism asset that supports public beach access, tram operations, visitor circulation, and concession services. The Clam Pass Boardwalk serves as the primary public access corridor between the public parking area and the public beach. Project scope includes replacing deteriorated utility support systems; plumbing and electrical repairs beneath the concession platform; removing corroded materials; and replacing the timber substructure of the boardwalk, excluding the existing piles, which were restored in 2017. The current planning-level estimate for the Clam Pass Park Boardwalk Restoration Project is $4,919,530. This estimate will be refined through the ongoing competitive bidding process, and any contract award will be contingent upon receipt of responsive, qualified bids within the approved funding amount. Construction documents are complete, and the project is currently undergoing competitive public bidding. Final award and authorization to proceed will be contingent upon formal approval by the Board of County Commissioners. Project timing has been coordinated to minimize impacts on tourism operations. Naples Grande Beach Resort, which operates tram and beach concession services under an agreement with the County, is planning a campus-wide shutdown from approximately May through December 2026. Aligning County construction during this period is strongly supported by resort leadership, as it avoids peak-season impacts and represents the lowest impact for a project of this magnitude for the foreseeable future. Consistent with the 2007 lease agreement and subsequent amendment, the County retains ownership of the boardwalk and responsibility for its repair, maintenance, and capital improvements. The construction contract will require an accelerated completion schedule to limit operational downtime, with contractor staffing requirements and liquidated damages to ensure timely delivery. FISCAL IMPACT: The current estimate for the restoration project is $4,919,530. Available funding within Clam Pass Boardwalk Project 80333 totals $19,836. Additional funding in an amount not to exceed $4,899,694 is available within TDC Beach Park Facilities Fund (1100) reserves. A budget amendment will be required to reallocate up to $4,899,694 from reserves to Clam Pass Boardwalk Project 80333. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: Approval of Tourism Development Tax funding in an amount not to exceed $4,919,530 to support the Clam Pass Park Boardwalk Restoration Project, a Collier County Beach Park Facility, and make a finding that these expenditures promote tourism. Page 289 of 581 2/20/2026 Item # 9.B ID# 2026-229 PREPARED BY: James Hanrahan, Division Director ATTACHMENTS: 1. First Amendment to Lease 2. Engineers Estimate - Clam Pass Boardwalk 3. Cost Estimate - Clam Pass Boardwalk 4. photos and snippets for slide deck Page 290 of 581 FIRST AMENDMENT TO LEASE AGREEMENT i b D 2 THIS FIRST AMENDMENT TO LEASE AGREEMENT (Amendment) entered into this day of /U,t' /h-1—u`--- 2017, by and between COLLIER COUNTY, a political subdivision of the State of Florida, whose mailing address is, in care of Parks and Recreation, 15000 Livingston Road, Naples, Florida 34109, hereinafter referred to as "Lessor," and NWNG LLC, a Florida Foreign Limited Liability Company, dba Naples Grande Beach Resort, successor to LeHill Partners LLC, whose mailing address is 475 Seagate Drive, Naples, Florida 34103, hereinafter referred to as "Lessee." WITNESSETH WHEREAS, the Lessor and the Lessee have previously entered into a Lease Agreement "Lease," dated October 23, 2007, attached hereto and incorporated by reference as Exhibit"A"; and WHEREAS, the Lessor and Lessee are desirous of amending the Lease Agreement; and NOW THEREFORE, in consideration of the covenants and agreements provided within said Lease Agreement dated October 23, 2007, hereafter referred to as `Lease', and Ten Dollars ($10.00) and other valuable consideration, said Lease, which is attached and made a part hereto, is hereby amended asfollows: 1. Article 4. (B)of the Lease is amended as follows: Lessee shall operate a tram service consisting of a number of electric power vehicles, with appropriate seating for beach goers, between the public parking area, the Naples Grande Resort and the Beach Facilities. A minimum of two (2) three (3) trams shall be operated at all times from May June 1 through October 31, and a minimum of three (3) five (5) trams shall be operated at all times from November 1 through April 30 May 31. In no case (except for unforeseen mechanical failures) shall the time between available trams and the public parking area exceed fifteen (15) minutes. The trams will be operated during periods when the Park is open and shall be of sufficient number to provide convenient transportation for the public and hotel guests. The first point of passenger pickup shall alternate between the hotel and the public parking area. In addition, when the 2 second boardwalk is constructed, the Hotel will provide tram service on this boardwalk with the same service levels as the original boardwalk. The Lessee shall have no responsibility for or obligation with regard to the construction, operation, and maintenance of any subsequent boardwalk beyond what exists as of the effective date herein. The tram drivers shall be uniformed neatly and cleanly in uniforms provided by the Lessee. The tram drivers shall wear insignia approved by the Director of Parks and Recreation identifying them as representatives of the Collier County Parks and Recreation Department. When the second boardwalk is constructed, Lessee shall have the right of first refusal to operate any facilities associated with the second boardwalk including beach, food, beverage, and operations therewith. Lessor shall notify Lessee in writing that service is required on the second boardwalk. Lessee shall have thirty (30 days) to deliver written notice to Lessor of its intent to accept. If not timely accepted, services on the second boardwalk may be provided by a third party on terms substantially similar to those terms that were offered to Lessee. Additionally, if another third party, new lessee, should operate the facilities, it shall be the responsibility of the new lessee to provide the tram services. 17-RPR-03018/1372162/11 Page 291 of 581 2. Article 23. of the Lease is amended as follows: 1 6 0 2 HOURS OF OPERATION. Lessee shall open the concession stand(s) no later than 9:00 a.m. and close not earlier than 6:00 p.m., seven (7)days a week, unless otherwise agreed with the Director of Parks and Recreation. The Lessee also agrees to open and close the public Park from dawn to dusk unless specifically authorized in writing by the Director of Parks and Recreation to do otherwise or the premises are in use in accordance with Section 8 above. During inclement weather, the Lessee shall use its own best judgement regarding closing the concession. Prior to closing early during such times of inclement weather, or during any times in which the Lessee may be required to close earlier than scheduled as contained in this Lease, the Lessee shall notify the Lessor by telephone or by email at a minimum of thirty minutes prior to such closing and shall obtain approval from the Lessor prior to closing. Lessor acknowledges that weather conditions change quickly, and if Lessee in unable to provide the required notice as mentioned previously, Lessee shall, in its best efforts, notify Lessor as quickly as possible. The Lessor shall have the right to request Lessee to extend its normal operating hours to accommodate County-sponsored events for up to 15 hours of such extended operations per year, to require a written guarantee from County of revenue to be generated during such extended hours, in amount(s) to mutually be agreed up on by the parties. 3. Except as expressly provided herein, the Lease Agreement remains in full force and effect according to the terms and conditions contained therein, and said terms and conditions are applicable hereto except as expressly provided otherwise herein. IN WITNESS WHEREOF, the LESSOR and LESSEE have hereto executed this First Amendment to Lease Agreement the day and year first above written. DATED:NWNG LLC dba Naples Grande Beach Resort BY: Witness(Signature) Type or print name and title) Print Name) Witness(Signature) Print Name) AS TO THE LESSOR: of..? /"z • 2 BOARD OF COUNTY COMMISSIONERS, ATTOT: ` COLLIER • • ` FLORIDA DWI T E BR Klerk BY: /1.41•V_Deputy Clerl ' PENNY TAChairm.fAttesta5toGuhairtn3n1S signature Approved as to form and legality: Jennifer A. Belpedio, A. ,r County Attorney x,17-RPR-03018/1372162/1]Page 292 of 581 16D2COUNTYASLESSORLease# P`7 LEASE AGREEMENT THIS LEASE AGREEMENT entered into this 2 day of 04461,44!2007,between LeHill Partners LLC, whose mailing address is 475 Seagate Drive,Naples FL 34103,hereinafter referred to as"LESSEE",and COLLIER COUNTY,a political subdivision of the State of Florida,whose mailing address is 3301 East Tamiami Trail,Naples, Florida 34112,hereinafter referred to as"LESSOR". WITNESSETH THE PARTIES AGREE AS FOLLOWS: ARTICLE I. Demised Premises LESSOR hereby leases to LESSEE and LESSEE hereby leases from LESSOR the property described in Exhibit 1. A"OR(located at Clam Pass Park) which is attached hereto and made a part of this Lease,hereinafter called thetVDemisedPremises",situated in Collier County,Florida,for the following purpose(a): N ARTICLE 2 Term of Lease o J66Q" LES E all have and hold the Demised Premise for a term of ten(l0)year(s),commencing on 073,2007 and ending ,2017. LESSEE is granted the option,provided it is not then in default of any of the provisions of f, this Lease,to renew same for two additional term of five(5)year(s)each,under the same terms and conditions,as C13 provided herein, except as to the rental amount, as provided herein, by delivering_written notice of LESSEE'S unconditional intention to do so to the LESSOR not less than thirty(30)days prior to the expiration of the leasehold estate hereby created.Said notice shall be effective upon actual receipt by the County. W LESSOR, however, reserves the right to terminate this Lease, with or without cause, upon sixty (60) days prior written notice of such termination to LESSEE at the address set forth in ARTICLE 13 of this Lease. Said notice shall be effective upon actual receipt by LESSEE. Should LESSOR exercise the aforementioned option to terminate this LEASE,LESSOR shall reimburse LESSEE for LESSEE's capital expenditures set forth in ARTICLE 4 according to the following schedule:If said termination occurs during the first twelve(12)months of the LEASE LESSOR shall reimburse LESSEE all monies spent,due,owed,or committed,whether invoiced or not,through the effective date of the termination. If said termination occurs during the thirteenth(13'")through the twenty-fourth(24'')month of the LEASE,LESSOR shall reimburse LESSEE fifty(50%)percent of all monies spent,due,owed or committed,whether invoiced or not,through the effective date of the termination.Should LESSOR terminate the LEASE at anytime in the twenty-fifth(25w)month or thereafter,the LESSOR shall have no reimbursement obligation to the LESSEE. In addition,LESSEE covenants and agrees not to use,occupy,suffer or permit said Demised Premises or any part thereof to be used or occupied for any purpose that is contrary to law or rules or regulations of any public authority having jurisdiction over the Leased Premises. ARTICLE 3 Rent LESSOR agrees to Lease the Demised Premises to the LESSEE without cost to the LESSEE. ARTICLE 4. Other Expenses,Charges and Considerations LESSEE shall pay all costs associated with the Demised Premises including and not limited to,janitorial services and any and all utility charges. Utility charges shall include and not be limited to electricity,light,heat,air conditioning, power, water, sewer and telephone or other communication services, used, rendered or supplied thereupon or in connection with the Demised Premises. A) The Lessee shall,at its expense,but not to exceed two-hundred thousand dollars($200,000)fund capital improvements of the concession facilities.The Lessee shall obtain any and all permits necessary for the construction at its sole cost and expense.Lessee shall design the plans for the capital improvements and submit same to Director of Parks for approval,and said approval shall not be unreasonably withheld.Sec article 5. B) Lessee shall operate a tram service consisting of a number of electric power vehicles,with appropriate seating for beach goers, between the public parking area, the Naples Grande Resort and the Beach Facilities.A minimum of two(2)trurns shall be operated at all times from May 1 through October 31,and a minimum of three(3)trams shall be operated at all times form November 1 through April 30.In no case except for unforeseen mechanical failures)shall the time between available trams at the public parking area exceed fifteen(15)minutes.The trains will be operated during periods when the Park is open and shall be of sufficient number to provide convenient transportation for the public and hotel guests.The first point of passenger pick up shall alternate between the hotel and the public parking arca.In addition,when the 2°" boardwalk is constructed the Hotel will provide tram service on this boardwalk with the same service levels as the original boardwalk.The Lessee shall have no responsibility or obligation with regard Page 293 of 581 1602 to the construction,operation,and maintenance of any subsequent boardwalk beyond what exists as of theeffectivedateherein. The tram drivers shall be uniformed neatly and cleanly in uniforms provided by the Lessee.The tram drivers shall wear insignia approved by the Director of Parks and Recreation identifying them as representatives of the Collier County Parks and Recreation Department. C) The Lessee shall be responsible to lease, purchase, maintain, clean, charge and service the trams as required and subject to the County's recommendations. D) Business of Lessee may conduct the following kinds of business and provide the following services: 1. Food and Beverage sales. The sale of food and beverages from permanent designated locations or mobile pushcarts in accordance with the provisions of this agreement. 2. Alcohol sales will be permitted on the inside seated arca and the outside deck area and will not be permitted on the beach except for private party events as permitted in Article 16 herein, and said events shall be restricted to occurring in the area bounded by the mangroves on the east to the water line on the west and from the northern beach access ramp connecting the concession deck and the beach and proceeding one-thousand feet north See Article 16 herein. Lessee shalLuaggiaXamiefisEW1614,31es of all alcoholic beverages, excluding private party events,will be paid directly to Collier County Parks and Recreation Department each month with a statement showing gross sales for the period and shall be received without any taxes due.Payments will be due by the 20's of the following month.; any payment received late may be subject to a$100 per day charge. 3. Beach Equipment Rentals and Sales. The rental by hour/half day/full day of beach equipment sue s, towels, umbrellas, rafts, or other equipment and flotation devices and the sale of beach sundries in accordance with the provisions of this Agreement. Kayak and Canoe rentals to Collier County Residents showing proof of residency will be charged$25.00 for 3 hours(half day)or$50.00 for 6 hours(full day). 4. Water Recreational Equipment Sales.The rental or lease of special recreational equipment on the beach including, but not limited to, surfboards, windsailers, catamarans, in accordance with the provisions of this Agreement. Any special recreational equipment or activity to be promoted,rented or sold by the Lessee is subject to Lessee's ability to acquire the required insurance and the approval of the Director of Parks and Recreation, said approval shall not unreasonably be withheld.The Lessee must have a motorized chase boat or jet ski, in good running condition during all hours of operation which meets all U.S. Coast Guard safety requirements. 5. The Concession Agreement may be amended to authorize the Lessee to expand the services provided. ARTICLE 5. Modifications to Demised Premises Prior to making any changes, alterations,additions or improvements to the Demised Premises,LESSEE must provide to LESSOR all proposals and plans for alterations, improvements, changes or additions to the Demised Premises for LESSOR'S written approval,specifying in writing and in meaningful detail,,,the nature and extent of the desired alteration, improvement, change,or addition,along with the contemplated starting and completion time for such project.LESSOR or its designee will then have sixty(60)days within which to approve or deny in writing said request for changes,improvements,alterations or additions.LESSOR shall not unreasonably withhold its consent to required or appropriate alterations,improvements,changes or additions proposed by LESSEE..If after sixty(60)days there has been no response from LESSOR or its designee to said proposals or plans,then such silence shall be deemed as a DENIAL to such request to LESSEE. LESSEE covenants and agrees in connections with any maintenance, repair work, erection, construction, improvement, addition or alteration of any authorized modifications, additions or improvements to the Demised Premises, to observe and comply with all then and future applicable laws, ordinance, rules, regulations, and requirements of the United Sates of America,State of Florida,County of Collier,and any and all other governmental agencies;however nothing contained herein shall be construed as the LESSEE covenanting or warranting the work of third-party contractors retained to do any of the aforementioned work. All alterations,improvements and additions to said Demised Premises shall at once,when made or installed,be deemed as attached to the freehold and to have become property of LESSOR. ARTICLE 6. Access to Demised Premise LESSOR, its duly authorized agents,representatives and employees,shall have the right after reasonable oral notice to LESSEE, to enter into and upon the Demised Premises or any part thereof at all reasonable hours for the purpose of examining and for the purposes of inspection for compliance with provisions of this Lease Agreement. ARTICLE 7. Assignment and Sublcttin' LESSEE shall not assign this Lease or attempt to sublet the whole or any part of the Demised Premises, or permit any other person(s) to occupy same without the expressed prior written consent of LESSOR except to the 2 Page 294 of 581 1602 extent that the LESSEE has the express right to assign this agreement to any entity which acquires LESSEE'S interestitstheadjoininghotel, and said entity expressly agrees to assume LESSEE'S interests and obligations in this agreement. . ARTICLE 8. lndemnitY In consideration of Ten Dollars ($10.00), the receipt and sufficiency of which is hereby acknowledged, LESSEE shall indemnify,defend and hold harmless LESSOR,its agents and employees from and against any and allliability(statutory or otherwise),damages,claims,suits,demands,judgments,costs,interest and expenses(includingbutnolimitedtoattorneys'fees and disbursements both at trial and all appellate levels)arising,directly or indirectly, from any injury to,or death of,any person or persons or damage to property(including loss of use thereof)related to A)LESSEES use of the Demised Premises,(13)any work or thing whatsoever done,or any condition created(other than by LESSOR,its employees,agents or contractors)by or on behalf of LESSEE in or about the Demised Premises, C)any condition of the Demised Premises due to or resulting from any default by LESSEE in the performance ofLESSEE'S obligations under this lease or otherwise,or(D)any act,omission or negligence of LESSEE or its agents, contractors,employees,subtenants,licensees or invitees.In case any action or proceeding is brought against LESSOR by reason of any one or more thereof,LESSEE shall pay all costs,attorneys'fees,expenses and liabilities resulting therefrom and shall defend such action or proceeding if LESSOR shall so request,at LESSEE'S expense,by counsel reasonably satisfactory to LESSOR. LESSOR shall be liable for any injury or damage to person or property caused by the elements,or from the street or sub-surface, from their agents, or from any other place, or for any unreasonable interference caused by operations by or for a governmental authority in construction of any public or quasi-public works or otherwise LESSOR shall not be liable for any damages to or loss of, including loss due to petty theft, any property, occurring on the Demised Premises or any part thereof',and the LESSEE agrees to hold the LESSOR harmless from any claims for damages, except where such damage or injury is the result of the negligence or misconduct of the LESSOR or its employees. ARTICLE 9.Insurance LESSEE shall provide and maintain general liability and property liability insurance policy(ies),approved in writing by the Collier County Risk Management Department. 1. Minimum Insurance Requirements: Risk Management in no way represents that the insurance required is sufficient or adequate to protect the vendor's interest or liabilities,but are merely minimums. a. Workers'Compensation-The vendor shall maintain in force for the duration of this contract statutory workers' compensation benefits as defined by FS 440 encompassing all operations contemplated by this contract or agreement to apply to all employees regardless of the number of employees.Owners,partners and or corporate officers may be exempted per State Law.Employers'liability will have minimum limits of: 100,000 per accident 500,000 disease limit 100,000 disease limit per employee b. Commercial General Liability-The vendor shall maintain in force for the duration of this contract commercial general liability. Coverage shall apply to premises and/or operations, products and/or completed operations, independent contractors,contractual liability exposures with minimum limits of: 1,000,000 bodily injuries per person(131) 1,000,000 bodily injury per occurrence(Bl) 500,000 property damage(PD)or 1,000,000 combined single limit(CSL)of 81 and PD c. Liquor Liability-The vendor shall maintain in force for the duration of this contract Liquor Liability with minimum limits of: 1,000,000 combined single limit(CSL)of Bl and PD. 2. Verification of Coverage: 3 Page 295 of 581 a. Ten(10) prior to the commencement of any work under this contract a certificate of insurance will bedasY provided to the Risk Manager for review and approval. The certificate shall provide for the following: b. "Collier County,its agents,employees,and public officials"will be named as an"Additional Insured"on the General Liability policy and Liquor Liability. c. Collier County will be given thirty(30)days notice prior to cancellation or modification of any stipulated insurance. Such notification will be in writing by registered mail,return receipt requested and addressed to the Collier County Risk Management Department(3301 Tamiami Trail East,Building D,Naples,FL 34112). 3. All insurance policies required shall be issued and written with a company or companies authorized to engage in the business of general liability insurance in the State of Florida and authorized to do business under the laws of the State of Honda,with the following qualifications as to management and financial strength: The Company must be rated no less than "A" as to financial rating in accordance with the latest edition of Best's Key Waiting Guide published by AM Best Company,Inc. 4. The Naples Grande general contractor shall delivery to the County customary insurance certificates of insurance prior to the construction of the Expanded Facilities which certificate shall clearly indicate and evidence such paid up insurance and that said general contractor has obtained insurance in a type,amount and classification as required for strict compliance with this Agreement.The said general contractor shall agree to make no changes or cancellations of the insurance without thirty(30)days prior written notice to the County.The said general contractor shall assure that the insurance coverage provided shall require the company or companies writing such insurance policy shall provide to the County written notice of cancellation thirty (30) days prior to any such proposed cancellation.The County reserves the right to reasonably amend the insurance requirements by issuance of notice in writing to the general contractor. Said insurance shall not exceed that required by the County for similar projects. Upon receipt of such notice, the General Contractor shall have thirty(30)days in which to obtain such additional insurance. 5. County Responsibilities: 1) The County shall maintain the same kinds of insurance with the same kinds of coverage on County-owned Facilities provided for in this Agreement as the County maintains on all other County-owned real and personal property. 2)In the event that the County does not maintain such insurance on all County-owned personal and real property and funds are not available for repair or replacement of Facilities provided for herein,nothing contained in this Agreement shall be construed as imposing on the County the obligation to repair or replace the County-owned Facilities provided herein.Should the Premises,during the Term of this Agreement,then become inoperable or if any required operating permit be revoked as a result of any failure of County to repair or replace any County-owned Facilities,Lessee shall have the option,with the prior written approval of the Director of Parks and Recreation,of providing such repair or replacement at its own expense and to seek to obtain reimbursement from County for all costs thereby incurred. ARTICLE 10.Maintenance LESSEE shall, at its sole cost and expense, keep the Demised Premises clean at all times. If said Demised premises are not kept clean in the reasonable opinion of LESSOR,LESSEE will be so advised in writing.If corrective action is not taken within twenty(20)days of the receipt of such notice,LESSOR may cause the same to be cleaned and corrected and LESSEE shall assume and pay all such necessary reasonable cleaning costs, and such costs shall constitute ADDITIONAL RENT which shall be paid by LESSEE within ten(10)days of receipt of written notice of costs incurred by LESSOR. LESSEE,at its sole cost,shall repair all damage to the Demised premises caused by LESSEE,its employees, agents,independent contractors,guests,invitees,licensees,or patrons. LESSEE,at its sole cost,shall remove from the Demised premises in accordance with all applicable rules,laws and regulations,all solid,liquid,semisolid,and gaseous trash and waste and refuse of any nature whatsoever which accumulates or arises from LESSEE'S use of the Demised Premises. Such trash,waste and refuse shall be stored in closed containers approved by the LESSOR. ARTICLE I1.Default by LESSEE Failure of LESSEE to remedy any non-compliance of this Lease within ninety (90) days from receipt of LESSOR'S written notice stating the non-compliance shall constitute a default,whereby LESSOR may,at its option, terminate this Lease by giving LESSEE,thirty(30)days written notice unless the default is fully cured within that thirty(30)day notice period(or such additional time as is reasonably required to correct such default).However,the occurrence of any of the following events shall constitute a default by LESSEE,and this Lease may be immediately terminated by LESSOR except to the extent then prohibited by law: 4 1 Page 296 of 581 1602 a) Abandonment of Demised Premises or discontinuation of LESSEE'S operation. b) Material intentional falsification of LESSEE or an agent of LESSEE of any report required to be furnished to LESSOR pursuant to the terms of this Lease. c) Filing of insolvency,reorganization,plan or arrangement of bankruptcy. d) Adjudication as bankrupt. e) Making of a general assignment of the benefit of creditors. t) If LESSEE suffers this Lease to be taken under any writ of execution. In the event of the occurrence of any of the foregoing defaults in this ARTICLE 10,LESSOR,in addition to any other rights and remedies it may have, shall have the immediate right to re-enter and remove all persons and property from the Demised Premises.such property may be removed and stored in a public warehouse or elsewhere at the cost of and fur the account of LESSEE,all without service of notice or resort to legal process and without being deemed guilty of trespass,or being liable for any loss or damage which may be occasioned thereby. I..ESSOR may at its option terminate this Lease after receipt by LESSEE of thirty(30)days notice in writing if a lien is filed against the leasehold interest of the LESSEE and is not satisfied,bonded-off,or removed within sixty 60)days pursuant to the Florida Mechanics Lien Law or otherwise. ARTICLE 12.Default by LESSON LESSOR shall in no event be charged with default in the performance of any of its obligations hereunder unless and until LESSOR shall have failed to perform such obligations within thirty(30)days(or such additional time as is reasonably required to correct such default)after written notice to LESSOR by LESSEE properly and in meaningful details specifying wherein LESSOR has failed to perform any such obligation(s). ARTICLE 13.FACILITIES A) This Agreement shall control in the event of any direct conflict with the Beach Access Facilities Agreement date November IS, 1983,as amended.The County owns the parking lot,the gatehouse,the Boardwalk, and the Beach Facilities. The County shall operate and maintain,at its cost,the parking lot,the gatehouse,and the boardwalk,and any future facilities,and shall be responsible for repairs,maintenance and capital improvements at the Beach Facilities. The Lessee shall provide daily cleaning and upkeep at the Beach Facilities. The County shall establish and collect all fees and charges for use of all facilities owned and operated by the County. B) The Lessee, at its own expense, may provide a stand or other facility beside or underneath the dune walkover near the Beachside Facilities from which to rent recreational equipment to the users of Clam Pass Park. C) The Lessee is authorized to provide movable umbrella pushcarts for the sale of food and non-alcoholic beverages subject to the restrictions of Sections 3,19 and 20,hereof. ARTICLE 14.MODIFICATIONS TO STRUCTURES AND IMPROVEMENTS. The Lessee accepts the facilities and space provided in this Agreement in their present condition,as modified pursuant to Section 2(A) above, and is responsible for all interior modifications and maintenance, including entrance doors, windows and screens. Except as provided in Sections 2(A)above,the Lessee shall obtain the County's prior written consent for any alteration,additions,or improvements to structural facilities and then pay and be liable for such modifications,which become County assets upon completion; said consent shall not be unreasonably withheld. Detailed plans for any substantial improvements shall be submitted to the County for approval. The Lessee shall provide,install and maintain,at its own cost and expense,all equipment required to operate the concession, hut shall have the right,upon approval by the Director of Parks and Recreation,to use the County equipment,furnishings,and fixtures that may presently exist on the Premises. ARTICLE 15. MAINTENANCE.The County agrees to provide the assigned facilities in their "as is" condition, as modified pursuant to Sections 2(A), and to perform necessary exterior maintenance on the facilities assigned to the Lessee as well as to maintain the below ground level connection lines for permanent water and sewer utilities. Exterior maintenance of the facilities does not include daily removal of litter of the public areas of the Premises,such removal being the responsibility of the Lessee. ARTICLE 16. SPECIAL EVENTS. The Demised Premises may be used during and after normal operating hours as further described below: 5 Page 297 of 581 1602 A) The Lessee shall have the express right to hold no more than twenty-six(26)private events per io calendar year such as barbeques and similar functions at the Demised Premises. Pr'.. v n• +: a usage to t vo hours before sunt All such private events shall complete a Rental Permit Agreement form andpay g fee in the amount of two-hundred($200.00)dollars per hour to County for the use of the Premises. This usage feeshallbesubjecttomodificationuponmutualagreementbetweentheCountyandLessee. B) All groups holding special private events at the Demised Premises and desiring to provide tram andtransportations ops shall not be be peruuse mitted tosee' s trams,which shall provide their own tram be otherted only be authorized Lessee motorized transportation to and from the Pres groups Premises. Members of groups not using tram transportation shall be able to walk freely to and from the Demised Premises on the boardwalk. C) All groups shall retain the Lessee to cater their event at the Demised Premises. D) No group holding a private event shall be permitted to provide disruptive amplified music or steel-drumbands. All groups shall be subject to all County noise ordinances and shall be responsible to ensure full compliance therewith. E) Private Events shall be described as either sponsored thru or contracted with Naples Grande. TheLesseeshallbepermittedtoservealcoholatprivateeventsandtheproceedsofsuchsalesshallbesubjectto a six 6%)percent gross revenue share formula as otherwise set forth in Article 4,Section D,Paragraph 2. ARTICLE 17. USE OF THE BEACH IS PRIMARY. The Park is for the use of the public for recreation and otherpublicpurposes, and the Lessee's activity shall not infringe upon the public's right to such use, subject to onlyArticle16above. The location of any equipment,cart or any other materials of the Lessee are subject to approval of the Parks & Recreation Department. However, this does not preclude the Lessee, upon obtaining prior written approval of the Director of Parks and Recreation,from scheduling promotional events,including events which might temporarily limit access to the Premises,or any portion thereof. ARTICLE 18. COUNTY CONTROLS BEACH. Nothing in this Agreement will preclude the County from usingthepublicareasofthebeachforpublicand/or civic purposes as deemed necessary;however,these areas of the beach may not be closed to other public use during normal hours of operation. ARTICLE 19. SERVICES AND DUTIES. The Lessee agrees that the operation and Maintenance of the Park andconcessionstand(s)is to be handled by trained personnel,with emphasis on safety and maintaining the BeachsideFacilitiesandimmediatelyadjacentbeachinaneatandorderlyfashion. The Lessee hereby agrees to perform the following duties: A) Maintain the bathroom facilities in a clean and sanitary condition at all times. B) Qualify customers and give instructions on the operation of the various rental equipment. C) Oversee the general use of the Boardwalk, Beachside Facilities, and the immediately adjacent beach,and shall report all misuse,damage and violations to the authorities and notify the Director of Parks and Recreation as appropriate. Nothing herein shall be construed or interpreted as imposing any obligation or duty on the Lessee for the public's safety in their use of the ocean. D) Furnish all soap and other consumable supplies for the restroom facilities. E) Collect,bag and place the garbage in containers,and have the containers removed from the Premises. F) Remove trash daily and provide litter pickup for all trash and debris not in containers for the immediately adjacent beach, Beachside Facilities, Boardwalk, and surrounding areas, excluding the County Public Parking Area. 0) (Reserved) H) (Reserved) I) Open and close the Park according to established Park hours. 1) Clean up debris/trash from the sand beach arca in and around the demised area. ARTICLE 20. COUNTY PUBLIC PARKING AREA. Any maintenance or supervision of the County Public Parking AreashallbethesoleresponsibilityofCounty. Lessee shall have no duties whatsoever with respect to the County Public ParkingArea,and shall incur no expense or liability with respect thereto. The Lessee will ensure that no employees will park cars inthepubliclotduringtheirworkinghours,unless previously approved in writing by the Director of Parks and Recreation. 6 Page 298 of 581 ARTICLE 21, NO DISCRIMINATION. The Lessee agrees that there shall be no discrimination as to race,sex, 1 6 D 2 color, creed or national origin in its operations under this Agreement; and further,there shall be no discrimination regarding any use,service,maintenance,or operation of the Premises. All facilities located on the Premises shall be made available to the public,subject to the right of the Lessee to establish and enforce rules and regulations to provide for the safety,orderly operation and security of the facilities, ARTICLE 22. ORDERLY OPERATION,ETC. The Lessee shall at alt times have a neat and orderly operation and shall maintain all necessary housekeeping services for the Premises. There shall be no living quarters nor shall anyone be permitted to live on the Premises. ARTICLE 23. HOURS OF OPERATION. Lessee shall open the concession stand(s)no later than 9:00 a.m.and close not earlier than 6:00 p.m., seven (7) days a week, unless otherwise agreed with the Director of Parks and Recreation. The Lessee also agrees to open and close the public Park from dawn to dusk unless specifically authorized in writing by the Director of Parks and Recreation to do otherwise or the premises are in use in accordance with Section 8 above. Doing inclement weather,the Lessee shall use its own best judgment regarding closing the concession, County shall have the right to request Lessee to extend its normal operating hours to accommodate County-sponsored events for up to 15 hours of such extended operations per year,to require a written guarantee from County of revenues to be generated during such extended hours,in amount(s)to mutually agreed upon by the parties. ARTICLE 24. PRICES. All prices must be visibly displayed to Lessee's customers.,and must be approved in writing by the Director of Parks and Recreation. 'The Lessee shall rent or sell only those items approved in writing by the County. ARTICLE 25. SIGNAGE. Lessee shall,at it sole cost,provide and remove signs at all public approaches to its concessions, All advertising, signage and posting shall be approved in writing by the Director of Parks and Recreation. ARTICLE 26. VEHICLES IN PARK. Vehicles,other than authorized pedestrian tram,emergency vehicles and authorized construction vehicles,arc only allowed in areas where roadways arc provided and vehicles will park only in areas designated for vehicle parking. The Lessee shall have the right to use vehicles on the beach only to load and unload equipment and supplies,and for septic tank maintenance and cleaning. ARTICLE 27. CONTAINERS/DIODEGRADAI3LE. The sale or dispensing of beverage in bottles is not permitted nor shall bottle or glass containers be permitted in the Park. Beverages may be sold or dispensed in cans, plastic,or paper cups,although biodegradable containers are most desired from a County standpoint. The dispensing and use of straws is also prohibited. ARTICLE 28. STORAGE. Lessee agrees that there will be no overnight storage of any kind, west of the Beachside Facilities,unless a special exception is issued by the County.Lessee shall comply with all applicable laws, statutes,ordinances,and local rules,concerning storage on public lands. ARTICLE 29. NO DANGEROUS MATERIALS. The Lessee shall not use or permit in the Boardwalk,Beachside Facilities,or Park the storage of illuminating oils,oil lamps,turpentine,benzene,naptha,or other similar substances, or explosives of any kind,or any substance or articles prohibited in the standard policies of fire insurance companies doing business in the state of Florida. ARTICLE 30. LESSEE NOT TO REMOVE PROPERTY. The Lessee agrees not to remove any fixtures brought into the Park for the purpose of this Agreement,except such items as may be reasonably necessary for Lessee to meet requirements of : (a) seasonal demands; (b) special events conducted by Lessee; and (c) the repair or replacement of property. The parties recognize that Lessee's service requirements under this Agreement shall not be limited or reduced by the removal of its property. Provided Lessee satisfies its obligations under this Agreement,it shall,within thirty(30)days after expiration of this Agreement,remove its personal property and equipment from the Premises,provided such removal can be accomplished without damaging the Premises. Should Lessee fail to remove such personal property and equipment,the County may cause same to be removed and stored at the coat and expense of the Lessee,and the County shall have a continuing lien thereon in the amount of the cost and expense of such removal and storage until paid, and may sell such personal property and reimburse itself for such cost and expense, including the expense of the sale. Article 31. SECURITY.'Ihe Lessee shall provide any security measures which may be required to protect the Beach Facilities,and its equipment and materials. Such security measures may not violate local or state law or other restrictions of this Agreement. Article 32. NO LIENS. Lessee agrees that it will not suffer, or through its actions or those actions of anyone under its control,or supervision, cause to be filed upon the Park any lien or encumbrance. In the event any lien is tiled, lessee agrees to cause such lien to be discharged,satisfied,or bonded-off within sixty(60)days of receiving written notice from the County. 7 Page 299 of 581 Article 33. INSPECTION.The Lessee agrees that the concession facilities and Premises may be inspected at any 1 6 0 2timebyauthorizedrepresentativesoftheCountyAdministratororbyanyotherstate,county,or agency official having responsibilities for inspections of such operations.The Lessee agrees to immediately undertake the correction of any deficiency cited by such inspectors. Article 34. RECORDS AUDIT.The Lessee agrees to establish and maintain such records as may be prescribed by the County to provide as evidence that all tents of this agreement have been and are being observed.The Lessee grants to the County the right and authority to audit all records and documents pertaining to the concession operation. Such audit will be conducted at locations and at a frequency determined by the County and communicated to the Lessee. The Lessee agrees to provide materials for the audit at the designated place within seven(7)business days alter the County's notice is received. Article 35. ENFORCEMENT. A) The parties agree that the County shall have a continuing lien on such personal property or trade fixtures of the Lessee located at the Clam Pass Park,said lien against such personal property or trade fixtures for the sum of which may,from time to time,become due and unpaid to the County under this Agreement.Upon default of any required payment(s)by the Lessee, the County shall have the right to take possession of and retain Lessee's personal property and/or trade fixtures to the extent of the herein described lien value until the full amount shall be paid,or to sell the same at public auction, and after deducting the expenses of sale and reasonably attorney's fees apply the balance of the proceeds to such payment,and if there should be any deficiency to resort to any other legal remedy available to the County. Simultaneously with the execution of this Agreement to Lessee will furnish the County with two(2)complete UCC-1 Statements,to cover such personal property or rental equipment at Clam Pass Parking in an amount equal to the County's lien under this Agreement,one to be filed locally and one to be filed in Tallahassee. The UCC-1 Statement shall evidence the County's secured status for the performance of the Lessee's obligations. Any change or amendment to the UCC-1 Statement(s)indicating different property of Lessee to secure County's lien hereunder shall require a written amendment duly executed by the parties. B) In the event of any willful violation of this Agreement by the Lessee,or if the County or its authorized representative shall deem any conduct on the part of the Lessee to be noted on the Lessee Inspection Report, the County shall notify the Lessee in writing of alleged willful violation or Inspection Report notation,and afford the Lessee a reasonable opportunity, of not less than thirty (30) days, to cure alleged violation. After the requisite cure period,the County shall have the right to suspend the operation of the concession should the Lessee fail to correct any such violation,conduct,or practice to the satisfaction of the County.County will not suspend operation during the pendancy of the cure period.The Lessee shall not commence operation during such suspension until the violation has been corrected to the satisfaction of the County. Article 36. PERFORMANCE BOND. Upon executing this Agreement, Lessee shall post with the County a performance bond in the amount of FIFTEEN THOUSAND($15,000.00)DOLLARS.(Best's Guide of rating of A-or above.)The performance bond shall be issued by a surety company authorized to do business in the state of Florida, and shall be released at the termination of this Agreement,provided Lessee has satisfied its obligations under this Agreement. Article 37. INSURANCE.[See Article 9.1 Article 38. INDEMNIFICATION.The Lessee agrees to protect,defend,indemnify and hold harmless the County arid its officers, employees and agents from and against any and all losses,penalties,damages, settlements, costs, charges,professional fees or other expenses or liabilities of every kind and character arising out of or relating to any and all claims,liens demands,obligations,actions,proceedings or causes of action of every kind and character with or arising directly or indirectly out of our obligations under this Agreement or our performance of this Agreement. Article 39. PERMITS; LICENSES; TAXES. The Lessee and the County agree to cooperate and to obtain all required government permits and licenses necessary for conducting business, and Lessee shall pay for all permits obtained. The Lessee agrees to comply with all laws governing the responsibility of an employer with respect to person employed by the Lessee.The Lessee shall be solely responsible for payment of any and all taxes levied on the concession operation.In addition,the Lessee shall comply with all rules,regulations and laws of Collier County,the state of Florida,or the U.S.Government now in force or hereafter adopted. Article 40. UTILITIES. A) The Lessee agrees to pay for all public utilities provided to the Beachside Facilities and used within the concession operation,including but not limited to:electric,potable water,sewer and telephone. B) The Lessee shall, at its own cost, provide any propane gas or other fuels needed for its equipment and operation at the Park,under this Agreement. C) The Lessee shall provide any communication system required for its business operation,and such equipment shall not interfere with any public telephone installation within the Park. 9 Page 300 of 581 Article 41. m ON THLY REPORT. A monthly report of activities, in a form developed by the Lessee and D approved by the Director of Parks and Recreation,shall be submitted to the Director of Parks and Recreation by the 15°'of each month. Article 42. DEFAULT AND TERMINATION. If either party failsto comply withwrany of y notice eis aieraln tl o thee nrms a conditions hereof, and such non-compliance is not cured within thirty (30) y c complying party,the non-offending party may terminate this Agreement. Should County,under the terms of this Agree=be entitled to declare Lessee in default and terminate the Agreement,then the County may revoke the privilege of the Less to enter the Premises for the purposes for which this concession was granted,and the County may oust all parties present upthePremisesattemptingtoexerciseanyoftherightssorevoked. Continued occupancy of the facility by Lessee aPterminationofthisagreementshallconstitutetrespass,and may be prosecuted as such.In addition,the Lessee shall pay to t County ONE HUNDRED($100.00)DOLLARS per day as liquidated damages for such trespass and holding over. Shot LESSOR terminate this LEASE during the first twenty-four(24)months,LESSOR shall be bound by the obligations impos by Article 2 hereof. Article 43. ADMINISTRATION. This agreement shall be administered on behalf of the County by the County Administrator or his designee. Article 44. NOTICES. A) All notices from the County to the Lessee shall be deemed duly served if hand delivered or mailed b registered or certified mail to: Naples Grande Resort 475 Seagate Drive Naples,FL 34103 With a courtesy copy of all legal notices to: LXR Legal Department 595 S.Federal Highway,Ste.600 Boca Raton,FL 33432 13) All notices from the Lessee to the County shall be deemed duly served if hand delivered or mailed b registered or certified mail to: Director of Parks and Recreation Parks and Recreation Department 15000 Livingston Road Naples,Florida 34109 C) The Lessee and the County may change the above mailing addresses at any tune upon giving t other party written notification.All notices under this concession agreement must be in writing. Article 45. Section intentionally deleted Article 46. NO PARTNERSHIP.Nothing herein contained shall create or be construed as creating a partnership betwe the County and the Lessee or to constitute the Lessee as an agent of the County. Article 47. ASSIGNMENT.Article 7 herein shall control. Article 48. COOPERATION.The Lessee agrees to reasonably cooperate with the County in conducting surveys and provide reports of visitor usage of concession services. Where this Agreement provides for the County to provide for t County to provide a response or perform an act upon the Lessee's request,the County shall promptly respond or act upon su request, and shall not unreasonably withhold its consent where County consent is required. Any right,power,privilege obligation allocated to the County Administrator under this Agreement,may also be performed by the County Administrato, designee.Further,the County agrees to provide the Lessee with advance notice of any special event and top coordinate w the Lessee regarding same.County also agrees to provide Lessee regarding same.County also agrees to provide Lessee w notice of the availability of plans for any remodeling of the Beachside Facilities or the Boardwalk. Article 49. FORCE MAJEURE.In the event of major storm,red tides,hurricanes or other such occurrences,the Cour shall remove or cause to be removed any and all debris from Clam Pass Park and associated County facilities when deem feasible by the County. Article 50. ATTORNEY'S FEES. In the event it becomes necessary for either party to litigate in order to enforce rights under the terms of this Agreement,then the prevailing party shall be entitled to reimbursement from the other party its costs and reasonable attorney's fees,including those incurred during appellate proceedings. Article 51. WAIVER.No waiver or breach of any covenant or condition of this Agreement shall be taken to constitute waiver of any subsequent breach of such covenant or condition nor to justify or authorize the non-observance on any ott 9 Page 301 of 581 occasion of the same or any other covenant or condition hereof,nor shall the inaction of County at any time when Lessee is S D default hereof be construed as a waiver of such default or County's rights to terminate this Agreement due to such default,n shall any waiver of indulgence granted by County to Lessee be taken as an estoppel against County. Article 52. WAIVER OF LOSS FROM HAZARDS.The Lessee hereby expressly waives all claims against the Cour for loss or damage sustained by the Lessee from or by the public,its guests and patrons. Article 53. CONFLICT AND SEVERABILITY. The parties agree that in case any one or more of the provisio contained in this Agreement shall be held invalid, illegal or unenforceable in any respect, such invalidity, illegality, unenforceability shall not effect any other provisions thereof,and said Agreement shall be construed as if such invalid,illel or unenforceable provisions had never been contained therein. Article 54. ENTIRE UNDERSTANDING. This Concession Agreement contains the final and entire understanding a agreement between the parties hereto, and supersedes any prior concession agreement or extensions thereof between su parties or any term, statement, representation, warranty or condition, oral or written, not contained in this Agreeme however, the Beach Access Facilities Agreement of November 15, 1983 shall not be affected by this Agreement except expressly provided herein.Any modification of this Agreement must be in writing and signed by both parties. Article 55 FLORIDA LAWS,This Agreement shall be construed and enforced in accordance with the laws of the sti of Florida. Lessee must be registered to conduct business in the state of Florida and be able to furnish satisfactory proof such registration. Article 56. COMPONEN'i' PARTS. This Agreement consists of the following component parts attached hereto, ea component being a part of this Agreement as if herein set out verbatim: A) Insurance Certificate(s);and 13) Performance Bond. C) Exhibit"A" ARTICLE 57.Surrender of Premises LESSEE shall deliver up and surrender to LESSOR possession of the Demised Premises and any improvements upon expiration of this Lease,or earlier termination,broom clean and in as good condition and repair as the same shall be at the commencement of the term of this Lease or may have been put by LESSOR or LESSEE during the continuance thereof,ordinary wear and tear and damage by fire or the elements beyond LESSEE'S control excepted. ARTICLE 58.General Provisions LESSEE expressly agrees for itself,its successor and assigns,to refrain from any and all use of the Demised Premises which would interfere with or adversely affect the operation or maintenance of LESSOR'S operations where any such operations share common facilities or otherwise. a) Rights not specifically granted the LESSEE by this Lease are hereby reserved to the LESSOR. b) LESSEE agrees to pay all taxes imposed on the leasehold interest or otherwise related to the rental of the Demised Premises to the extent applicable under law. c) LESSEE agrees to pay all intangible personal property taxes that may be imposed due to the creation,by this Lease,of a leasehold interest in the Demised Premises or LESSEE'S possession of said leasehold interest in the Demised Premises. ARTICLE 59.f yiLonmental Concerns LESSEE represents,warrants and agrees to indemnify,reimburse, defend and hold harmless LESSOR, from and against all costs(including attorneys fees and all appeals)asserted against,imposed on or incurred by LESSOR directly or indirectly pursuant to or in connection with the application of any federal, state, local or common law relating to pollution or harm to the environment directly caused by and linked to the Lessee. ARTICLE 60.Radon Cas In compliance with Section 404.056,Florida Statutes,all parties are hereby made aware of the following: Radon is a naturally occurring radioactive gas that, when it has accumulated in a building in sufficient quantities,may present health risks to persons who are exposed to it over time. Levels of radon that exceed federal and state guidelines have been found in buildings in Florida. Additional information regarding radon and radon testing may be obtained from your County Public Health Department. ARTICLE 61.General Provisions 10 Page 302 of 581 LESSOR fully understands that the police and law enforcement security protection provided by law 1 6 D 2 enforcement agencies to the Demised premises is limited to that provided to any other business or agency situated in Collier County, and LESSOR acknowledges that any special security measures deemed necessary for additional protection of the Demised Premises shall be the sole responsibility and cost of LESSOR and shall involve no cost or expense to LESSEE. ARTICLE 62.stent of L lens All persons to whom these presents may come are put upon notice that no interest of the LESSOR in the Demised Premises shall be subject to liens for improvements made by the LESSEE,also liens for improvements made by the LESSEE are specifically prohibited frotn attaching to or becoming a lien on the interest of the LESSOR in the Denused Premises or any part of either.This notice is given pursuant to the provisions of and in compliance with Section 713.10,Florida Statutes. ARTICLE 63. Effective Date This Lease shall become effective upon execution by both LESSOR and LESSEE. ARTICLE 64.Ooverning Law This Lease shall be governed by,and construed in accordance with,the laws of the State of Florida. IN WITNESS WHEREOF,the parties hereto have hereunder set forth their hands and seals. AS TO THE LESSOR: A f7 FS:l , - BOARD OF COUNTY COM ISSIONERS AT • EE.BROCK',Clerk i• COLLIER COUiJ ,FLO• 'IA' OC•BY: rietrim ted is to irk James Coletta,Chairman AS TO L.ESS,EE Y` LESSEE: LeHill Partners, L.L.C. d/b/a Naples Grande Resort& Club DATED:_Of4d2e _;Aco7 BY: uti/;2A- .(F inti Cel-"A/ WITNESS(signature) Name In CAPS pri t name) f LI-NESS(signat print name) Appro r•.rm and le_a • a cie- y: Ass start . . Attorney UPDATED:September_ 2007 11 Page 303 of 581 1602 EXHIBIT A j . 1 1 k N ci. M Lessee concession and Deck Area SF,; F 1 V. \l as a v . A.vyiC t a I/ 4 ate Y. Aa, 4 ki3 t @F . art t x Page 304 of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age 305 of 581 Full Restoration Cost Estimate - Timber Boardwalk at Clam Pass Park General Conditions $207,200 Mobilization/Demobilization $263,700 Demolition and Disposal $246,400 Timber Boardwalk Superstructure Restoration $3,520,000 Construction Contingency $423,800 Design $173,430 Permitting $10,000 Utility Coordination $25,000 CEI $50,000 Total $4,919,530 Page 306 of 581 Please see the below photos and snippets that you can incorporate into your slide deck. Tony Barone Supervisor - Project Management Facilities Management Page 307 of 581 Page 308 of 581 Page 309 of 581 Page 310 of 581 Page 311 of 581 November 2025 Monthly Visitor Dashboard Page 312 of 581 1 MONTHLY HIGHLIGHTS Page 313 of 581 NOVEMBER 2025 | TOURISM METRICS 3 PARADISECOAST.COM Metric November 2024 November 2025 Percent Change Visitors 212,100 205,400 - 3.2 % Visitor Days 1,512,300 1,433,700 - 5.2 % Direct Spending $239,961,500 $224,737,200 - 6.3 % Room Nights 243,700 242,200 - 0.6 % Occupancy 61.5%60.3%- 2.0 % Average Daily Rate $288.79 $304.62 + 5.5 % RevPAR $177.61 $183.69 + 3.4 % Page 314 of 581 PARADISECOAST.COM 4 NOVEMBER 2025 | VISITOR ORIGIN REGIONS 14.3% 12.2% 25.9% 27.5% 4.8% 15.3% Florida 29,400 Southeast 25,000 Northeast 53,200 Midwest 56,500 West 9,800 International 31,500 November 2024 November 2025 Percent Change (±Δ%) Region # Visitors % Share # Visitors % Share # Visitors % Share Domestic 176,800 83.4%173,900 84.7%- 1.6%+ 1.6% Florida 31,200 14.7%29,400 14.3%- 5.8 %- 2.8 % Southeast 27,800 13.1%25,000 12.2%- 10.1%- 6.9 % Northeast 51,900 24.5%53,200 25.9%+ 2.5 %+ 5.8 % Midwest 55,300 26.1%56,500 27.5%+ 2.2 %+ 5.5 % West 10,600 5.0%9,800 4.8%- 7.5%- 4.0 % International 35,300 16.6%31,500 15.3%- 10.8%- 8.1% Canada 14,200 6.7%12,100 5.9%- 14.8%- 11.9% Europe 15,600 7.4%14,400 7.0%- 7.7%- 4.8 % C/S America 2,300 1.1%2,100 1.0%- 8.7%- 7.8% Other 3,200 1.5%2,900 1.4%- 9.4 %- 7.2% Total 212,100 100.0%205,400 100.0%- 3.2% Page 315 of 581 NOVEMBER 2025 | HIGHLIGHT S 5 Highlights •Visitation decreased 3.2 % from November 2024. •Direct Spending decreased 6.3 % from November 2024. •Hotel Industry Trends in November 2025 in Collier County: •Leisure Demand increased 3.6% year -over -year , while Group Demand decreased 8.7 %. •Hotel Average Daily Rate (ADR) still ranks second in the competitive set , behind only the Florida Keys. •Hotel Occupancy was 65.6 %, a 4.3 % decrease year -over -year. •Hotel Room Supply was up 4.1% from November 2024. •International Visitation in November 2025 saw a noticeable uptick from previous months, although remaining down 10.8% year -over -year. PARADISECOAST.COM Page 316 of 581 PARADISECOAST.COM 6 3 -MONTH FORECAST 1 | DECEMBER - FEBRUARY 27%25% 48% 31%29% 40% Up Down The same November-24 November-25 Looking ahead to the next three months, are your property’s reservations generally up, down, or the same compared to this time last year? 1 Source: Data provided by Collier County hotel and vacation rental partners who respond to DSG’s Monthly Occupancy Survey. Disclaimer: This forecast is based on three -month forward -looking expectations provided by a sample of accommodation partners. Actual lodging performance has historically differed from these projections.Page 317 of 581 7 Questions? Contact Info: Naples, Marco Island, Everglades CVB Jay Tusa, Executive Tourism Director jay.tusa@colliercountyfl.gov Sandra Rios, Public Relations & Communications Manager sandra.rios@colliercountyfl.gov John Melleky, Arts & Culture Manager john.melleky@colliercountyfl.gov Downs & St. Germain Research (850) 906-3111 | contact@dsg-research.com Joseph St. Germain, President joseph@dsg-research.com James Brendle, Project Director james@dsg-research.com Page 318 of 581 8 THANK YOU Page 319 of 581 November 2025 Monthly Visitor Dashboard Page 320 of 581 TABLE OF CONTENTS 1)Monthly Highlights: pg. 3 -7 2)Monthly Executive Summary: pgs. 8 -14 3)Monthly Destination Comparisons : pgs. 15 -21 4)Industry Data: pgs. 22 -28 PARADISECOAST.COM2Page 321 of 581 1 MONTHLY HIGHLIGHTS Page 322 of 581 November 2025 | TOURISM METRICS 4 PARADISECOAST.COM Metric November 2024 November 2025 Percent Change Visitors 212,100 205,400 - 3.2 % Visitor Days 1,512,300 1,433,700 - 5.2 % Direct Spending $239,961,500 $224,737,200 - 6.3 % Room Nights 243,700 242,200 - 0.6 % Occupancy 61.5%60.3%- 2.0 % Average Daily Rate $288.79 $304.62 + 5.5 % RevPAR $177.61 $183.69 + 3.4 % Page 323 of 581 PARADISECOAST.COM 5 NOVEMBER 2025 | VISITOR ORIGIN REGIONS 14.3% 12.2% 25.9% 27.5% 4.8% 15.3% Florida 29,400 Southeast 25,000 Northeast 53,200 Midwest 56,500 West 9,800 International 31,500 November 2024 November 2025 Percent Change (±Δ%) Region # Visitors % Share # Visitors % Share # Visitors % Share Domestic 176,800 83.4%173,900 84.7%- 1.6%+ 1.6% Florida 31,200 14.7%29,400 14.3%- 5.8 %- 2.8 % Southeast 27,800 13.1%25,000 12.2%- 10.1%- 6.9 % Northeast 51,900 24.5%53,200 25.9%+ 2.5 %+ 5.8 % Midwest 55,300 26.1%56,500 27.5%+ 2.2 %+ 5.5 % West 10,600 5.0%9,800 4.8%- 7.5%- 4.0 % International 35,300 16.6%31,500 15.3%- 10.8%- 8.1% Canada 14,200 6.7%12,100 5.9%- 14.8%- 11.9% Europe 15,600 7.4%14,400 7.0%- 7.7%- 4.8 % C/S America 2,300 1.1%2,100 1.0%- 8.7%- 7.8% Other 3,200 1.5%2,900 1.4%- 9.4 %- 7.2% Total 212,100 100.0%205,400 100.0%- 3.2% Page 324 of 581 November 2025 | HIGHLIGHTS & AREAS OF CONCERN 6 Highlights •Visitation decreased 3.2 % from November 2024. •Direct Spending decreased 6.3 % from November 2024. •Hotel Industry Trends in November 2025 in Collier County: •Leisure Demand increased 3.6% year -over -year , while Group Demand decreased 8.7 %. •Hotel Average Daily Rate (ADR) still ranks second in the competitive set , behind only the Florida Keys. •Hotel Occupancy was 65.6 %, a 4.3 % decrease year -over -year. •Hotel Room Supply was up 4.1% from November 2024. •International Visitation in November 2025 saw a noticeable uptick from previous months, although remaining down 10.8% year -over -year. PARADISECOAST.COM Page 325 of 581 PARADISECOAST.COM 7 3 -MONTH FORECAST 1 | DECEMBER - FEBRUARY 27%25% 48% 31%29% 40% Up Down The same November-24 November-25 Looking ahead to the next three months, are your property’s reservations generally up, down, or the same compared to this time last year? 1 Source: Data provided by Collier County hotel and vacation rental partners who respond to DSG’s Monthly Occupancy Survey. Disclaimer: This forecast is based on three -month forward -looking expectations provided by a sample of accommodation partners. Actual lodging performance has historically differed from these projections.Page 326 of 581 2 EXECUTIVE MONTHLY SUMMARY Page 327 of 581 PARADISECOAST.COM 1.51M 1.43M 9 NOVEMBER 2025 | VISITATION & ROOM NIGHTS 212k 244k 205k 242k November-24 November-25 VISITORS 2 0 5,4 00 ROOM NIGHTS 242,2 00 - 3.2 % from 2024 - 0.6 % from 2024 VISITOR DAYS 1,433,7 00 - 5.2 % from 2024 Page 328 of 581 PARADISECOAST.COM 10 NOVEMBER 2025 | DIRECT SPENDING $240M $225M November-24 November-25 DIRECT SPENDING $224,737,2 00 - 6.3 % from 2024 Page 329 of 581 PARADISECOAST.COM $288.79 $304.62 November-24 November-25 11 NOVEMBER 2025 | OVERALL LODGING METRICS 1,2 AVERAGE DAILY RATE $304.62 OCCUPANCY RATE 60.3 % REVENUE PER AVAILABLE ROOM $183.69 61.5%60.3% - 2.0 % from 2024 + 5.5 % from 2024 + 3.4 % from 2024 $177.61 $183.69 1 Sources: STR data & DSG Occupancy Study data. 2 Overall Lodging Metrics are reflective of paid accommodations as a whole, including both hotels and vacation rentals within Collier County. Page 330 of 581 PARADISECOAST.COM $290.04 $293.32 November-24 November-25 12 NOVEMBER 2025 | HOTEL LODGING METRICS 1,2 AVERAGE DAILY RATE $293.32 OCCUPANCY RATE 65.6 % REVENUE PER AVAILABLE ROOM $192.41 68.5%65.6% - 4.3 % from 2024 + 1.1% from 2024 - 3.2 % from 2024 $198.76 $192.41 1 Source: STR data 2 Lodging metrics on this slide are only reflective of the hotels within Collier County. Page 331 of 581 PARADISECOAST.COM 13 NOVEMBER 2025 | VISITOR ORIGINS FLORIDA VISITORS 29,4 00 OUT -OF -STATE VISITORS 176,000 31k 28k 52k 55k 11k 35k 29k 25k 53k 57k 10k 32k 10k 20k 30k 40k 50k 60k Florida Southeast Northeast Midwest West International November-24 November-25 Page 332 of 581 PARADISECOAST.COM 14 NOVEMBER 2025 | PAID OVERNIGHT VISITOR ORIGINS 14% 13% 20% 27% 6% 20% 11% 14% 23% 28% 6% 18% Florida Southeast Northeast Midwest West International November-24 November-25 Page 333 of 581 15 4a MONTHLY DESTINATION COMPARISONS Page 334 of 581 PARADISECOAST.COM 16 NOVEMBER 2025 COMPARISONS | SUPPLY 1 1 Metrics provided by STR. Hotel Supply (Rooms)Δ % in Supply from November 2024 Total Total Miami 1,928,430 - 1.8% Ft. Lauderdale 1,152,720 - 1.1% Palm Beach 576,750 + 0.2 % Ft. Myers 392,310 + 12.3% Sarasota 376,860 + 2.9 % Florida Keys 322,170 0.0% St. Petersburg 319,440 + 4.7% Clearwater 276,090 + 3.5 % Naples 260,670 + 4.1% Page 335 of 581 PARADISECOAST.COM 17 NOVEMBER 2025 COMPARISONS | DEMAND 1 Hotel Demand (Rooms)Δ % in Demand from November 2024 Transient 2 Group 3 Contract 4 Total Transient 2 Group 3 Contract 4 Total Miami 1,122,988 228,579 89,487 1,441,054 + 0.4 %- 6.1%+ 1.4%- 0.6 % Ft. Lauderdale 649,894 139,333 24,732 813,959 - 2.3 %- 10.3%+ 4.2 %- 3.6 % Palm Beach 307,880 95,531 8,939 412,349 - 3.4 %- 2.9 %+ 13.8%- 3.0 % Sarasota 178,739 42,767 13,006 234,512 - 18.2%- 16.4%+ 43.4 %- 15.9% Ft. Myers 176,728 38,941 17,124 232,794 + 2.5 %- 20.5 %+ 3.5 %- 2.2 % Florida Keys 203,045 27,112 1,026 231,183 + 2.7 %- 12.7%+ 35.1%+ 0.7 % St. Petersburg 150,400 41,359 1,272 193,031 - 16.7%- 17.4%- 82.1%- 18.8% Naples 120,687 50,309 0 170,996 + 3.6 %- 8.7 %- 100.0 %- 0.3 % Clearwater 122,892 46,724 0 169,616 - 18.5%- 16.9%-- 18.0% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long -term guests. Page 336 of 581 PARADISECOAST.COM 18 NOVEMBER 2025 COMPARISONS | OCCUPANCY 1 Hotel Occupancy (%)Δ % in Occupancy from November 2024 Transient 2 Group 3 Contract 4 Total Transient 2 Group 3 Contract 4 Total Miami 58.2 %11.9%4.6 %74.7 %+ 2.3 %- 4.4 %+ 3.3 %+ 1.2% Florida Keys 63.0 %8.4 %0.3 %71.8%+ 2.7 %- 12.7%+ 35.1%+ 0.7 % Palm Beach 53.4 %16.6%1.5%71.5%- 3.6 %- 3.1%+ 13.5%- 3.2 % Ft. Lauderdale 56.4 %12.1%2.1%70.6 %- 1.2%- 9.3 %+ 5.4 %- 2.5 % Naples 46.3 %19.3%0.0 %65.6 %- 0.5 %- 12.3%- 100.0 %- 4.3 % Sarasota 47.4 %11.3%3.5 %62.2 %- 20.5 %- 18.7%+ 39.3 %- 18.3% Clearwater 44.5 %16.9%0.0 %61.4%- 21.2%- 19.8%0.0%- 20.8 % St. Petersburg 47.1%12.9%0.4 %60.4 %- 20.4 %- 21.1%- 82.9 %- 22.4 % Ft. Myers 45.0 %9.9 %4.4 %59.3 %- 8.8 %- 29.2 %- 7.8 %- 12.9% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long -term guests. Page 337 of 581 PARADISECOAST.COM 19 NOVEMBER 2025 COMPARISONS | REVENUE 1 Hotel Revenue (Millions of Dollars)Δ % in Revenue from November 2024 Transient 2 Group 3 Contract 4 Total Transient 2 Group 3 Contract 4 Total Miami $231.20 $54.96 $11.31 $297.46 + 2.5 %- 7.3%+ 3.3 %+ 0.5 % Ft. Lauderdale $107.82 $29.62 $3.24 $140.68 - 3.8 %- 2.9 %+ 1.8%- 3.5 % Palm Beach $79.63 $26.16 $1.02 $106.81 + 3.4 %+ 9.1%+ 13.6%+ 4.8 % Florida Keys $63.59 $10.12 $0.31 $74.02 + 1.8%- 3.2 %+ 28.8 %+ 1.2% Naples $35.51 $14.65 $0.00 $50.16 + 2.0 %- 1.9%- 100.0 %+ 0.8 % Sarasota $35.02 $8.77 $1.50 $45.30 - 16.2%- 19.7%+ 15.5%- 16.1% Ft. Myers $25.22 $6.28 $2.15 $33.64 + 1.4%- 17.6%+ 5.7 %- 2.6 % St. Petersburg $24.57 $7.12 $0.12 $31.81 - 20.6 %- 13.9%- 85.2 %- 20.5 % Clearwater $21.67 $8.25 $0.00 $29.92 - 19.3%- 18.2%-- 19.0% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long -term guests. Page 338 of 581 PARADISECOAST.COM 20 NOVEMBER 2025 COMPARISONS | DAILY RATE 1 Hotel Average Daily Rate ($)Δ % in ADR from November 2024 Transient 2 Group 3 Contract 4 Total Transient 2 Group 3 Contract 4 Total Florida Keys $313.18 $373.24 $298.86 $320.16 - 0.9 %+ 10.9%- 4.6 %+ 0.5 % Naples $294.23 $291.15 $0.00 $293.32 - 1.6%+ 7.3%- 100.0 %+ 1.1% Palm Beach $258.64 $273.85 $114.40 $259.04 + 7.0 %+ 12.3%- 0.2 %+ 8.0 % Miami $205.88 $240.42 $126.34 $206.42 + 2.0 %- 1.3%+ 1.9%+ 1.1% Sarasota $195.95 $205.10 $115.34 $193.15 + 2.5 %- 3.9 %- 19.5%- 0.3 % Clearwater $176.31 $176.53 $0.00 $176.37 - 1.0%- 1.5%0.0%- 1.1% Ft. Lauderdale $165.91 $212.58 $131.03 $172.84 - 1.6%+ 8.2 %- 2.3 %+ 0.1% St. Petersburg $163.34 $172.15 $95.54 $164.78 - 4.7%+ 4.3 %- 17.5%- 2.2 % Ft. Myers $142.70 $161.15 $125.61 $144.53 - 1.1%+ 3.7%+ 2.2 %- 0.4 % 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long -term guests. Page 339 of 581 PARADISECOAST.COM 21 NOVEMBER 2025 COMPARISONS | REVPAR Hotel Revenue Per Available Room ($)Δ % in RevPAR from November 2024 Transient 2 Group 3 Contract 4 Total Transient 2 Group 3 Contract 4 Total Florida Keys $197.38 $31.41 $0.95 $229.74 + 1.8%- 3.2 %+ 28.8 %+ 1.2% Naples $136.22 $56.19 $0.00 $192.41 - 2.1%- 5.8 %- 100.0 %- 3.2 % Palm Beach $138.07 $45.36 $1.77 $185.20 + 3.1%+ 8.8 %+ 13.3%+ 4.6 % Miami $119.89 $28.50 $5.86 $154.25 + 4.3 %- 5.6 %+ 5.2 %+ 2.4 % Ft. Lauderdale $93.54 $25.70 $2.81 $122.05 - 2.8 %- 1.9%+ 2.9 %- 2.5 % Sarasota $92.94 $23.28 $3.98 $120.19 - 18.5%- 21.9%+ 12.2%- 18.5% Clearwater $78.48 $29.88 $0.00 $108.35 - 22.0 %- 21.0%0.0%- 21.7% St. Petersburg $76.90 $22.29 $0.38 $99.57 - 24.1%- 17.7%- 85.9 %- 24.1% Ft. Myers $64.28 $16.00 $5.48 $85.76 - 9.7 %- 26.6 %- 5.8 %- 13.2% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long -term guests. Page 340 of 581 2 2 5 INDUSTRY DATA Page 341 of 581 PARADISECOAST.COM 23 INDUSTRY DATA | CURRENT EMPLOYMENT October November December January February March April May June July August September FY23 27,400 29,600 30,500 31,100 31,600 32,100 31,500 30,300 28,400 27,800 27,700 27,600 FY24 29,600 32,100 33,200 34,000 34,500 34,800 34,700 33,400 30,800 29,900 29,700 29,300 FY25 29,600 31,500 32,200 32,300 32,500 32,600 32,400 31,400 29,600 29,200 29,000 28,300 (P) 27,000 28,000 29,000 30,000 31,000 32,000 33,000 34,000 35,000 36,000 Monthly Direct Leisure & Hospitality EmploymentCollier County Direct Leisure and Hospitality Employment 1 1 SOURCE: Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector, not seasonally adjusted. (P) Preliminary. Page 342 of 581 PARADISECOAST.COM 24 INDUSTRY DATA | RSW TOTAL PASSENGER TRAFFIC October November December January February March April May June July August September FY24 737,527 953,025 1,094,783 1,108,190 1,223,761 1,509,777 1,133,256 843,270 696,867 677,137 614,531 523,004 FY25 657,488 919,108 1,121,793 1,067,794 1,173,638 1,463,628 1,178,980 834,862 698,573 720,973 647,917 550,259 FY26 774,689 940,689 350,000 550,000 750,000 950,000 1,150,000 1,350,000 1,550,000 1,750,000 RSW Total Passenger TrafficSouthwest Florida International Airport (RSW) Total Passenger Traffic 1 1 SOURCE: Lee County Port Authority Monthly Statistics. Page 343 of 581 PARADISECOAST.COM 25 INDUSTRY DATA | RSW INFLOW (DEPLANEMENTS) October November December January February March April May June July August September FY24 388,153 479,404 567,439 542,929 628,786 759,836 514,166 401,868 343,614 336,069 303,982 264,625 FY25 356,316 463,688 596,290 526,231 601,672 722,642 549,572 389,793 345,133 359,761 319,590 277,820 FY26 413,639 475,420 150,000 250,000 350,000 450,000 550,000 650,000 750,000 850,000 RSW DeplanementsSouthwest Florida International Airport (RSW) Deplanements 1 1 SOURCE: Lee County Port Authority Monthly Statistics. Page 344 of 581 PARADISECOAST.COM 26 INDUSTRY DATA | RSW OUTFLOW (ENPLANEMENTS) October November December January February March April May June July August September FY24 349,374 301,172 455,420 565,261 594,975 749,941 619,090 441,402 353,253 341,068 310,549 258,379 FY25 301,172 455,420 525,503 541,563 571,966 740,986 629,408 445,069 353,440 361,212 328,327 272,439 FY26 361,050 465,269 150,000 250,000 350,000 450,000 550,000 650,000 750,000 850,000 RSW EnplanementsSouthwest Florida International Airport (RSW) Enplanements 1 1 SOURCE: Lee County Port Authority Monthly Statistics. Page 345 of 581 PARADISECOAST.COM 27 INDUSTRY DATA | LAST 12 MONTHS RSW INFLOW VS. OUTFLOW December January February March April May June July August September October November INFLOW 596,290 526,231 601,672 722,642 549,572 389,793 345,133 359,761 319,590 277,820 413,639 475,420 OUTFLOW 525,503 541,563 571,966 740,986 629,408 445,069 353,440 361,212 328,327 272,439 361,050 465,269 250,000 300,000 350,000 400,000 450,000 500,000 550,000 600,000 650,000 700,000 750,000 Southwest Florida International Airport (RSW) Inflow (Deplanements) vs. Outflow (Enplanements)1 1 SOURCE: Lee County Port Authority Monthly Statistics. Page 346 of 581 PARADISECOAST.COM 28 INDUSTRY DATA | LICENSED RENTAL UNITS Licensed Transient Rental Units as of December 1st , 2025 1 Hotel Motel Vacation Rental Total Naples 5,473 1,256 3,351 10,080 Marco Island 1,275 121 2,093 3,489 Immokalee 0 70 106 176 Everglades City 38 36 8 82 Goodland 0 0 31 31 Chokoloskee 0 13 1 14 Ave Maria 0 0 3 3 Total 6,786 1,496 5,593 13,875 1 SOURCE: Florida Department of Business & Professional Regulation. Page 347 of 581 November 2025 Monthly Visitor Dashboard Page 348 of 581 2026 Brand Campaign Collier County TDC Presentation - January 20, 2026 Page 349 of 581 Unique Value Proposition: Naples, Marco Island and the Everglades promises an elevated coastal, cultural, culinary, and ecological paradise to those with an expectation of excellence. Page 350 of 581 ParadiseAdv.com What makes Naples, Marco Island and the Everglades such an unforgettable destination? It’s all comes down to what you’ll experience here. Like the sight of a winding row of mangroves surrounding you as you paddle through the Ten Thousand Islands. The sound of waves breaking rhythmically on the shoreline. The smell of jasmine and gardenia carried by a gentle breeze. The taste of seafood caught fresh that morning in the Gulf. And the feel of soft white sand between your toes. With so much to see, hear, smell, taste and feel, this is more than just vacation perfection. This is Page 351 of 581 Paradise in Every Sense Page 352 of 581 “I feel warm, I feel what the senses are for me and my experience in paradise.” “It’s like saying you can find Paradise in every little thing that you do.” “You can make your own Paradise. Like, you can do what you want.” “It appeals to your taste, your sight, the sounds.” “It’s multi-layered.” “I think it covers no matter what activity or what’s your purpose of being there. It will be paradise.” The phrase is “very simple,” yet “very comprehensible, very understandable.” What We Heard in Focus Groups Page 353 of 581 Page 354 of 581 Page 355 of 581 Page 356 of 581 Page 357 of 581 Page 358 of 581 Page 359 of 581 Page 360 of 581 Page 361 of 581 Page 362 of 581 Thank You for Your Partnership apartnerforgood.com Page 363 of 581 Monthly Report | November 2025 Page 364 of 581 Table of Contents ParadiseAdv.com Zartico Visitor Insights Organic Social Media Campaigns Digital Media Insights 3 6 14 23 11 Email 2 Page 365 of 581 1 Zartico Visitor Insights Page 366 of 581 ParadiseAdv.com Zartico: Visitor Insights | Visitor Flow and Spending ParadiseAdv.com Out-of-state visitors made up 56% of visits and 88 % of overall spend in November 2025 In-state visitors made up 44% of visits and 12% of overall spend Out of State visitation outperformed in-state stats for visitor spending Day visitors (55%) Overnight visitors (45%) Chicago, IL ranked as the top DMA in spending market Followed by: Minneapolis, Boston, and New York, NY Chicago. IL visitors spent more on Food and Beverage and Accommodations Miami-Ft. Lauderdale overnight visitors continue to rank #1 in top visitation for the month of November Followed by: Tampa-St Petersburg, FL, and Orlando, FL Top 2 Out-Of-State: New York, NY and Chicago DMAs In-state top visited place in November: Naples Beach Out-of-State top visited place in November: Vanderbilt Beach followed by The Club at the Strand Out-Of-State In-State Visitors Overnight Vs. Day Visitation Top DMA Spending Market Top Overnight Markets Destination Visitation Zartico: Visitor Insights | November 2025 4 Page 367 of 581 ParadiseAdv.com*Approximate total, all final Nov invoices not received yet 67% November Hotel Occupancy $273 Hotel ADR $113 Hotel RevPAR Zartico: Visitor Insights | November 2025 5 Page 368 of 581 2 Organic Social Media Page 369 of 581 ParadiseAdv.com Social Media (Organic) - Summary ●Implemented annual content strategy across all social media platforms. ●Conducted day-to-day operations, including but not limited to content creation, LIVE streams, content curation, and reporting/analysis, etc. ●Completed the December 2025 content calendars to be shared across social media platforms. ●Established Facebook LIVE and Instagram Story topics for Client to implement in December 2025. ●Supported Client in community management, social listening, optimization, and reporting/analysis, etc. ●Increased timely event coverage resulting in more live story shares, recap videos and an asset library which will be used for future event promotions. ParadiseAdv.com 7 Page 370 of 581 ParadiseAdv.com 67,011 Followers +1,652 Net Growth 26,293 Engagements 178% Increase 889,505 Impressions 92.9% Increase Summary: In November we continued to see steady follower growth, adding 1,652 new followers for a total of 67,011. Engagements increased by 178%, and impressions significantly increased by 92%. Our top-performing posts for November include a Johnsonville Night Lights in the Garden reel, a carousel post for the Third Street Farmers Market, and a beaches reel highlighting Keewaydin. Looking ahead, we’ll keep prioritizing timely content captures, with a renewed emphasis on live Stories to drive interaction and event coverage to maintain momentum as we move into the remainder of the year. Organic Social | Facebook 8 Page 371 of 581 ParadiseAdv.com Organic Social | Instagram 25,176 Followers +279 Net Growth 3,026 Engagements 47% Decrease 110,429 Impressions 34% Decrease Summary: On Instagram, we added 279 new followers in November continuing steady growth. While our engagements and impressions dipped in November, this data is higher than our averages last year, yet still consistent with last years trend for the month, signaling that less users are as engaged on Instagram in the month of November. Top-performing content included a User Generated Content reel for the JW Marriott, a Dining reel highlighting Quinn’s at the JW Marriott and a carousel post for the Third Street Farmers Market. Looking ahead, we’ll focus on increasing engagement momentum by producing more timely-captured reels and timely, interactive content throughout December with the use of event coverage, ManyChat and daily interactive stories on Instagram. 67,093 Video Views 34% Decrease 9 Page 372 of 581 ParadiseAdv.com Media | Organic Social 279,681 Total Impressions 8,748 Post Engagements 25,176 Total Followers 35,719 Post Engagements 1,350,633 Total Impressions 67,011 Total Followers Instagram Facebook Year-To-Date 10 Page 373 of 581 3 Email Page 374 of 581 ParadiseAdv.com Email | Lesiure E-Scapes 55,825 Owned 19.6% Owned 18.9% Owned Subject Line: Plan a Sunny Getaway to Florida’s Paradise Coast Most-Clicked Link: Top Resorts for Active Traveler’s on Florida’s Paradise Coast Recipients Open Rate CTO Rate 12 Page 375 of 581 ParadiseAdv.com Email | Meetings E-Scapes 4,055 Owned 18.32% Owned 20.41% Owned Subject Line: Florida’s Paradise Coast Tees Up Great Meetings Most-Clicked Link: www.paradisecoast.com/meetings/ Recipients Open Rate CTO Rate 13 Page 376 of 581 4 Campaigns Page 377 of 581 ParadiseAdv.com Media | Performance $11,844.41 Total Estimated Digital Spend 2,258,201 Total Impressions 2,475 Total Clicks to Site 0.11% CTR November’s two campaigns:Arts & Culture, and Sustaining 15 Page 378 of 581 ParadiseAdv.com Media | Performance 20,574,843 Total Impressions 23,276 Total Clicks to Site 137,223 Total Video Views 0.17% CTR 83% VCR Top performing media partners for November: ●For Sustaining, TripAdvisor ended with a 0.06% CTR ●For Arts & Culture, MobileFuse delivered a CTR of 0.40% Industry Benchmark: CTR: 0.33% VCR: 70% November’s two campaigns: Arts & Culture, and Sustaining 16 Page 379 of 581 ParadiseAdv.com Media | Paid Search 417,945 Total Impressions 35,135 Total Clicks to Site 8.41% CTR Top Performing Campaign: Sustaining had a great start to the new FY, with an 8.41% CTR. Top Performing Ad: Beaches Insights: Achieving a high CTR (well over benchmark) is a great showing of engagement which is especially impressive at the start of the campaign. In addition to the great efficiency, reach was also higher, getting near 500k impressions and over 35k clicks shows a great balance of efforts. $0.52 CPC November had one campaign: Sustaining 17 Page 380 of 581 ParadiseAdv.com Campaign Campaign Type Impressions Clicks CTR CTR Industry Benchmark Avg. CPC CPC Industry Benchmark Sustaining Search 417,945 35,135 8.41% 4%$0.52 $1.35 Media | Paid Search Breakdown 18 Page 381 of 581 5 Digital Media Insights Page 382 of 581 ParadiseAdv.com $12,845 Adara Impact hotel revenue. N/A Expedia hotel and vacation rental revenue. $12,845 Total Revenue from those exposed to digital advertising in November FY26 $11,844.41 Spent in November digital advertising November FY26 ROAS = 1.08X Return on Ad Spend Digital Media ROAS | November Results 30 Page 383 of 581 ParadiseAdv.com Adara IMPACT | November Results From those exposed to our digital advertising in November the following results were shown. 20 Hotel Bookings 430 Flight Bookings 365 Hotel Searches 591 Flight Searches $12,845 Hotel Revenue 528,391 Total Impressions 59 Total Clicks 40,219 Total Trackable Website Visits 31 Page 384 of 581 ParadiseAdv.com Adara IMPACT | November Booking Window From those exposed to our digital advertising in November the following results were shown. Booking Windows: The booking window - from when they booked to arrived in destination - for flights was 55 days, around 8 weeks. The booking window - from when they booked to arrived in destination - for hotels was 22 days, about 3 weeks. 32 Page 385 of 581 2024 THANK YOU 33 Page 386 of 581 Website Analytics November 2025 I January 20th, 2026 Page 387 of 581 ●Sessions saw slight increases from October, following the re-activation of paid media. ●Incoming sessions were increased not just by volume but also quality. Engaged Sessions slightly outpaced overall sessions, leading to a slight increase in Engagement Rate. ●Most notably, the performance remained steadily above October, with the largest amount of sessions happening at the end of the month, as the campaigns continue to be optimized. Page 388 of 581 ● ●Beaches became the top page, much expected after the paid media re-activation, with those campaigns sending users to that landing page.. ●Things To Do was our second highest page by Sessions. Again, this is expected with paid media funneling users to there. ●The engagement on those top two pages is a big indicator of high intent traffic coming from the paid media. The Average Time on Site for the Beaches page was up 67% and the Things To Do page up 21% from October. ○Juxtaposing that to the Home page seeing a decrease in Average Time on Site, means the paid media helped to drive high quality/more intent users. Page 389 of 581 ●Florida once again leads all markets in total sessions, with Miami, Orlando & Naples ranking within the top 5 performing cities. ●New York jumped into the second spot, as our targeting begins to target users in those known Northeastern states. Page 390 of 581 Definitions Sessions: Group of user interactions with your site or app that take place in a given time frame. Is initiated when a user views a page or screen and no other sessions is active, a session is end after 30 minutes of inactivity Engaged Session: The number of sessions that lasted longer than 10 seconds, had a conversion event, or had 2 or more screens/page views Engagement Rate: Percent of engaged sessions; the inverse of bounce rate; (Engaged Session / Sessions) Total Users: The total number of unique users who logged an event on the site Average Session Duration: The amount of time a user stays on the site across multiple pages, starting from the initial landing page to leaving the site PoP % Change: Period over Period, the change in metric as a comparison to the previous period, in this case the previous month. Page 391 of 581 Thank You for Your Partnership. apartnerforgood.com Page 392 of 581 DATE: December 15, 2025 TO: Jay Tusa, Sandra Rios Naples, Marco Island, Everglades CVB FROM: Erin Murphy, Mackenzie Comerer, Brittany Chapman Lou Hammond Group CC: Lou Hammond RE: November 2025 TDC Report Following is a summary of services conducted by Lou Hammond Group on behalf of the Naples, Marco Island, Everglades CVB during October 2025. 1) MEDIA HIGHLIGHTS TOTALS Media Impressions: 37,631,042 Media Value: $143,673.32 The Atlanta Journal Constitution - Print Fall/Winter Issue CIRC: 106,448 Ad Value: $9,100.00 TravelPulse - Online November 2, 2025 UVM: 126,086 Ad Value: $2,535.06 Travel Dreams Magazine - Online November 10, 2025 UVM: 3,263 Ad Value: $33.58 AFAR - Online November 11, 2025 UVM: 694,315 Ad Value: $6,422.41 Condé Nast Traveler - Online November 12, 2025 UVM: 3,789,325 Ad Value: $23,466.70 Travel + Leisure - Online November 18, 2025 UVM: 11,872,550 Ad Value: $88,393.75 Page 393 of 581 AOL.com - Online November 18, 2025 UVM: 21,037,345 Ad Value: $13,706.00 Wherever Family - Online November 20, 2025 UVM: 1,710 Ad Value: $15.82 2) MEDIA HOSTING Media Visits • Margulies, Freelance: Travel + Leisure, Parade, Nat Geo (Nov. 8-9) • Suzanne Wright, Freelance: USA Today, Garden & Gun (Nov. 14-17) • Paul Rubio, Freelance: Conde Nast Traveler, Travel + Leisure (Nov. 20-22) Upcoming • Perri O. Blumberg, Freelance: New York Post (Dec. 5-8, 2025) • Diane Bair, The Boston Globe (Jan. 21-23, 2026) • Stephanie Vermillion, Freelance: National Geographic (Jan. 23-24, 2026) 3) PROJECTS/MEDIA OUTREACH Monthly Pitches • TIME World’s Greatest Places • Best Golf Resorts + Courses in the U.S. • The Opening of the Naples Beach Club, A Four Seasons Resort • Stargazing at Big Cypress National Preserve • “Gladesmen” Culture + Eco-Tourism in the Everglades • Holiday Hosting Tips from Chefs • Where to Go in 2026 • Travel Trends of 2026 • Health & Wellness Resorts; Destinations for Rest & Relaxation • State Parks That Rival National Parks • Multi-Generational Travel: Family Guide to Naples 4) PARTNER COMMUNICATIONS • Developed and distributed a “What’s New in 2026” press release for international and domestic PR and sales outreach. • Lou Hammond Group met with LDPR, the PR agency representing Naples Beach Club, A Four Seasons Resort, on November 15, 2025, to align on media hosting plans and earned media strategy. ### Page 394 of 581 FY26 PR PLAN FLORIDA’S PARADISE COAST Fiscal Year 2026 Public Relations Plan Page 395 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST FY25 ANNUAL REVIEW •100 Overall Placements •$1.6 Million+ in Ad-Value Equivalency •1.1 Billion+ Unique Monthly Visitors Page 396 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST Page 397 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST Page 398 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST Page 399 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST Page 400 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST Page 401 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST PR ACTIVITY EVENTS •IMM (January 2025) •IPW (June 16) •Annual Marketing Summit (July 18-19) •Garden & Gun (July 25 + Sept. 11) •IMM LUX (Oct. 1-2) CVB SUPPORT •22 Hosted Media •Award Submissions and Tracking •Coastlines Creation and Distribution •Fact Sheets and Press Releases •Media Monitoring and Reports •Influencer Management and Vetting •SAVEUR Photoshoot Execution Page 402 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST INTERNATIONAL PR SUPPORT MEDIA HOSTING/FAMS UK FAM (June 9-13) •Mira Sergeant –Freelance; ARCADIA Magazine (luxury style, culture & travel, print + digital) •Harry Williamson –Staff Journalist; The Scottish Sun (Scotland’s top-selling daily covering news, lifestyle & travel) •Nicola Donnelly –Staff Journalist; Irish Daily Star (widely read national with lively mix of news & features) •Bridget McGrouther –Freelance; The Sunday Post (weekly with wide circulation in Scotland, Ulster & N. England) •Cathy Toogood –Freelance; Travel Weekly UK (covers UK travel, family travel, and destination features with work also appearing in The Telegraph, The Independent,and Forbes UK) German FAM (July 19-24) •Antonia Kasparek –Funke Mediengruppe (one of Germany’s largest publishers; titles incl. Hamburger Abendblatt, Berliner Morgenpost,reach 20M+) •Jessica Bachmann –Lifestyle/auto journalist; multiple high-traffic platforms (Worldsoffood.de, Urlaublife.de, Gesuender.net, Fast-and-luxurious.com) •Sonja Roos –Rhein-Zeitung (daily in western Germany; circulation 134k, readership 500k+) Individual Stays •Jacqui Agate –The Telegraph UK (Aug 12–16); leading national with 25M+ monthly readers, strong travel and lifestyle coverage •Dr. Nino Reisener –TOURISTBOOK (Sept 16–19); German travel platform reaching 1.2M+ unique users monthly with destination-focused features Page 403 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST IN-KIND PARTNERSHIPS Daniel and Alexandra, @TravelWithDNA (63.6K followers) •Total Posts: 18 •Impressions: 52,497 •Views: 38,848 •Engagement Rate: .48% •Estimated Media Value: $5,222.23 •Location: Fort Lauderdale, Florida •Partners: The Perry Hotel Naples and the Naples Botanical Garden Logan Bray and Audri Dallmann, @UltimateVacationn (86.2K followers) •Total Posts: 13 •Impressions: 848,454 •Views: 129,601 •Engagement Rate: 1.3% •Estimated Media Value: $4,600.04 Page 404 of 581 PR STRATEGIES FY26 PR PLAN: FLORIDA’S PARADISE COAST Increase in-state, regional and national travel/visitation to Florida’s Paradise Coast (Collier County) 1 4 5 2 Raise awareness of Florida’s Paradise Coast as a surprising destination balancing arts and culture, sports and outdoor advent ure, culinary, wellness and pristine coastlines. Host virtual and in-person experiences to engage with media. Develop new relationships through individual media and group hosting. Support marketing initiatives such as signature events, new openings and enhancements. Garner coverage for the destination in target print and digital publications. 1 3 4 5 6 Page 405 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST TRENDING STORIES Page 406 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST Where Wellness Meets the Wild In 2026, wellness travelers are seeking experiences that transcend traditional spa treatments, embracing holistic approaches that nurture the body, mind and spirit. Marco Island is poised to meet this demand by offering a blend of luxury wellness and immersive nature experiences. At the JW Marriott Marco Island, guests can indulge in a high-caliber hydrotherapy circuit featuring steam rooms, saunas and both cold and hot plunge pools, followed by aromatherapy showers, a mineral hot tub with Gulf views, and restorative beach strolls. Culinary offerings incorporate nutrient-rich aquatic plants like sea moss and sea asparagus into dishes and drinks, promoting gut health and overall well-being. Wellness on Marco Island extends far beyond the resort. Guests can explore the estuaries of the Ten Thousand Islands on marine biologist-led kayak tours, go shelling at Tigertail Beach, or wander through the island’s museums at a leisurely pace, connecting with art and history as a form of restorative slow travel. Nature lovers can also enjoy birding and navigating trails at the Marco Island Nature Preserve, or participate in sunrise and sunset meditation, sound baths, and yoga sessions in natural settings. These activities encourage mindfulness, physical activity and a deep connection to the outdoors. As a recognized Blue Zone community, Marco Island is perfectly suited for travelers seeking a comprehensive, whole-person wellness experience. Page 407 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST Florida’s Paradise Coast is stepping into a new era—where bold flavors and creative expression redefine what travelers expect from Naples. The region’s food scene is earning national acclaim—ranked #2 on USA Today 10Best’s Best Small Town Food Scene of 2025—with hidden gems like Nat Nat Naples, a 36-seat natural wine bar serving low-intervention bottles and seasonal plates from trusted local purveyors. Rising star Chef Kayla Pfeiffer, a James Beard semifinalist and Chopped champion, is drawing attention with Bicyclette Cookshop and her upcoming Heyday Cookshop opening in April 2026, while WOLFMOON Naples blends dining and design through community-driven events at Kaleidoscope Floral. The cultural landscape is booming too. The Baker Museum recently earned prestigious AMA accreditation, further solidifying its reputation as a hub for world-class exhibitions—just in time for its 25th anniversary in 2026 and the nation’s America 250 milestone. The Naples Art Institute elevates local and regional talent through its annual Naples Invitational, and the city proudly boasts more than 100 galleries. Together, these culinary and cultural developments paint a picture of a destination full of surprises—vibrant, modern and ready to inspire the next generation of travelers. Boomers? No, Booming. Page 408 of 581 FY26 PR PLAN: FLORIDA’S PARADISE COAST The Pioneers of Florida’s Last Frontier Florida’s Paradise Coast is the gateway to the western Everglades—one of America’s last great wildernesses, a UNESCO World Heritage Site, and the largest subtropical wildlife refuge in the U.S. As Everglades National Park approaches its 80th anniversary in 2027, our 2026 PR strategy will spotlight the region’s unexpected cultural and ecological stories, positioning Naples, Marco Island, and Everglades City as the front door to discovery and establishing Everglades City as a premier destination for eco-centric explorers. At the heart of this narrative is the Gladesmen legacy—a frontier culture rooted in resilience, survival skills, and stewardship of the “River of Grass.” Today, their traditions live on through sustainable tourism. Everglades Adventure Tours, led by native Gladesmen and naturalists, offers low-impact experiences like traditional pole boat tours, swamp hikes, and backcountry camping, while Trail Lakes Campground immerses visitors in Seminole Indian Chickee lodging. These adventures offer rare, authentic ways to engage with biodiversity, history and conservation. In addition to its sustainable tourism and heritage story, the Everglades offer a compelling human -interest angle. Jack Shealy shares the Gladesmen culture through both nature and the arts, drawing on his Old Florida roots as a musician. Media can experience the Everglades’ spirit not only through immersive eco-tours but also through his music, inspired by the land, its folklore and the region’s way of life. Page 409 of 581 2026 PR PLAN: FLORIDA’S PARADISE COAST THANK YOU Page 410 of 581 VISITATION November 2025 Reported to the Tourist Development Council for their January 20, 2026 meeting Page 411 of 581 2,686 TOTAL VISITORS IN NOVEMBER NOVEMBER 2024 NOVEMBER 2025 Collier Museum at Government Center 401 361 Immokalee Pioneer Museum at Roberts Ranch 90 160 Marco Island Historical Museum 1,625 1,512 Museum of the Everglades 959 653 Naples Depot Museum 655 0 TOTAL 3,730 2,686 Outreach: Educational 24 70 Outreach: Marketing 61 137 Page 412 of 581 Page 413 of 581 Page 414 of 581 Free-Form Responses How would you describe your experience at the museum today? Do you have any recommendations for improving the museum experience? “Disappointed the actual museum was closed. But enjoyed the Seaboard Observation car, the caboose, the train ride and the Lionel display.” “Beverages available like water or a vending machine.” "Very interesting and informative. Love to hear local history." "Very informative Wonderful use of time on a hot humid day in Florida! Thank you.“ "Friendly, comfortable, informative" Page 415 of 581 Customer Satisfaction Overall Experience Service Satisfaction Page 416 of 581 Current Exhibits & Events Page 417 of 581 GRAND OPENINGS Page 418 of 581 EXHIBITS Railroads at Work: A Picture Book of the American Railroads in Action January 14, 2026-May 2, 2026 Naples Depot Museum Page 419 of 581 EVENTS Connect and Protect January 20, 2026-May 9, 2026 Collier Museum at Government Center Page 420 of 581 EVENTS Pineapple Day January 31, 2026 Marco Island Historical Museum Page 421 of 581 UPCOMING PRESCHOOL PROGRAM Things That Go! Naples Depot Museum January 28, 2026 Visit colliermuseums.com for more information Page 422 of 581 WORKSHOPS A Year of Clarity: Rewriting Old Patterns with the Four Agreements with Yoga Shrink Dr. Christen Scott January 24, 2026 Collier Museum at Government Center Visit colliermuseums.com for more information Page 423 of 581 UK & IRELAND MONTHLY REPORT OMMAC Activities Reporting Period: November 1-30, 2025 STRATEGIC HIGHLIGHTS • A trade promotional initiative activated through our Hablo B2B partnership delivered exceptional results following its negotiation earlier this year. The incentive-led week-long Daily Quiz, launched 10–16 November 2025, significantly outperformed comparable Weekly and Daily Quiz promotions across both U.S. and global destinations. Analytics from Florida’s Paradise Coast Hablo page demonstrate a measurable increase in engagement and demand from UK and Ireland travel agents and advisors. Notably, post-campaign impressions averaged 44,600, substantially exceeding the typical benchmark of 20,000–30,000, underscoring the strong impact and effectiveness of this activity. • Lusso Luxury UK tour operator, trade event 12 November, Edinburgh – one to one engagement with 32 trade, only 11 invited co-hosts, Florida’s Paradise Coast was highly received. UK AND IRELAND MARKET UPDATE ● UK Chancellor delivered the Autumn Budget on 26 November, unveiled a mix of tax and spending measures aimed at addressing a significant fiscal gap. ● The Bank of England, voted to hold its Bank Rate at 4% this month, citing that inflation has likely peaked, pointing to easing underlying price and wage pressures. ● Headline inflation rate fell to 3.6% in October, down from recent highs, driven by slower gas and electricity price rises. This was partially offset by a rise in food inflation, which reached 4.9%. ● According to a new WTM Global Travel Report, the travel and tourism industry is projected to outpace global economic growth over the next decade, with expected annual growth of 3.5% through 2035, driven by rising consumer demand, growing middle classes in emerging markets, and a surge in long-haul travel plus AI, authentic experiences, and major events, like FIFA World Cup. MARKETING, SALES, AND PROMOTIONAL ACTIVITY TRADE OVERVIEW ● The aviation sector has expressed strong concern over the government’s plans to introduce an additional increase to Air Passenger Duty (APD) from April 2027, just a year after the confirmed rise coming into effect in April 2026. ● WTM London 2025 marked the biggest edition in its 45-year history, bringing together 5,500+ buyers and 5,000+ exhibitors. The event centred on the theme “Reimagining Travel in a Changing World”. ● dnata Travel Group has announced plans to wind down its Travel Republic and Netflights consumer brands, with staff now entering a consultation process. The move follows a strategic review of the group’s UK operations. ● British Airways will provide free, high-speed Wi‑Fi on all flights starting in 2026, making BA one of the first major airlines to offer uninterrupted internet access across its entire fleet. TRADE ACTIVITY • Hablo B2B platform following OMMAC’s initiative to partner, has transformed how we engage and educate the travel trade. By fully integrating Hablo into our ongoing activity, we’ve turned the platform into a highly effective distribution channel for destination messaging — supporting training, incentives, product launches and wider brand elevation. As mentioned above in the Page 424 of 581 Highlights – our week-long Daily Quiz, significantly outperformed comparable activity plus including: Followers: average 70 - 90 gained in the week – we achieved 113; Post Interactions: average 2,500-3,000 – we achieved 4,800; Post Impressions: average around 20,000 - 30,000 – we achieved 44,600 and Page views: average 1,500 – we achieved 2,800. • Lusso Luxury UK tour operator, trade event 12 November, Edinburgh – over 32 agents attended and 11 invited co-hosts. Brand USA was key note sponsor, Florida’s Paradise Coast had opportunity to provide luxury gift and presentation – all very successful. • On going outreach and planning for new fiscal with future co-op marketing campaigns. • Researching the opportunity to maximise on FIFA World Cup opportunities in 2026 and legacy with FC Naples moving forward. • In discussion with Sky Sports for consumer promotion regarding Golf – both LPGA year end event and Grant Thornton Invitational tournaments held in Naples at year end 2026. • Updates – industry updates included within our CVB weekly online meeting for planning. • Mailing House – maintained distribution of CVB literature for consumer and trade requests. Images below: L-R: Lusso Training – Oonagh, CVB with Gareth, Sales Director, Lusso, Sarah Gibbons, Lusso and Serena, Brand USA, UK and Ireland ……. …… PUBLIC RELATIONS AND COMMUNICATIONS ACTIVITY ● Media Trends - Festive breaks, European destinations, winter travel. ● Press Release (1) - The team distributed the latest what’s new press release on 27 November. ● Media Pitches (7) - Themes: New hotels, Black Friday deals, family travel, fitness holidays. ● Media Meetings (4) - Chris Leadbeater, The Telegraph; Jacqui Agate, North America Travel Editor, Wanderlust; Katherine Masters, Senior Editor, TTG; Lauren Jarvis, Freelance. DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 20.11.25 The Luxury Editor Online Ross Fraser Naples Beach Club, A Four Seasons Resort, Opens Introducing a New Coastal Retreat to Southwest Florida 54,310 $1,466 PDF here TOTAL (1) 54,310 $1,466 Page 425 of 581 Online Activity & Marketing Report November 2025 German -speaking Markets Page 426 of 581 DiaMonde Instagram company account: +2.500 follower, 90% B2B, DACH markets Page 427 of 581 Page 428 of 581 DiaMonde Facebook company account: +1.950 follower, 90% B2B, DACH markets Page 429 of 581 Page 430 of 581 German Paradise Coast Facebook account +15,836 follower Page 431 of 581 Page 432 of 581 Diamonde Linkedin company page +420 members, 100% B2B, DACH markets Page 433 of 581 Page 434 of 581 Page 435 of 581 IKŌNIK Destinations Collective Reporting Period: November 1 - 30, 2025 1 Highlights: ● 5 groups went definite / 321 Room Nights Subject November 2024 November 2025 Number of Meeting Planner Contacts 150 300 Number of RFP leads sent 11 23 Number of Shows Attended 4 3 RFPS Event Name Organization Contact State Dates Room Nights Reason Weekend 2027 HelmsBriscoe Mariah Vestsky IN March 3-8, 2027 300 CWSP Presidents Council Trip Meetings- Incentives Worldwide Becky Morrow IN April 11-16, 2027 85 MME Experience 2026 Meetings Made Easy Michael Ferreira MI September 20-23, 2027 390 Ford Boston Incentive Maritz Kathryn Wolf MI February 22-25, 2026 47 2026 ECA Conference HelmsBriscoe Tanya Baker OH February 25-28, 2026 45 Dental Intelligence Meetings Made Easy Michael Ferreira MI March 31-April 3, 2027 372 CL Operations Top Performer Conference Wells Fargo Laura Scott WI November 15-18, 2026 433 HW Kaufman- Burns & Wilcox Producer Forum 2028 AMEX GBT Kelly Hansen MI May 1-7, 2028 315 Fiserv August 2026 Board of Directors Meeting BCDME Dawn Karwoski IL July 30-August 3, 2026 219 Lexus Southern 2026 Dealer Council Meeting M&I Worldwide Gail Smith WI March 3-6, 2026 30 Old National Bank Board Meeting Direct Travel AnneMarie Davis MN November 8-11, 2026 52 Page 436 of 581 IKŌNIK Destinations Collective Reporting Period: November 1 - 30, 2025 2 2027 Scotts Sales Conference HelmsBriscoe Lori Stickley OH November 13-19, 2027 2560 AmGen RESP Contest April 2026 Augeo Marketing Sarah Brady IL April 15-19, 2026 71 NCM04967 2048 Naples Feb 2027 Maritz Julie Kissel MO/F L February 6-10, 2027 77 Book Manufacturers Institute Maritz Select Elizabeth Pardillo MO/F L January 18-19, 2026 12 TD Synnex Stars and Stripes Retreat NHS Global Events Ashley Mastroianni IL December 14- 18,2026 145 Wayfair 2027 Founders Club ITA Group Jordan Conlin IA April 1-5, 2027 117 WEX OTR Summit 2026 ConferenceDirect Bob Kobosky IL October 4-9, 2026 480 2026 NLC Mutual Winter Board Meeting ConferenceDirec t Joe Millenbach WI December 8-12, 2026 135 Sun Life Financial Updated NHS Global Events Grace McCann IL April 12-16, 2027 123 Otis Elevator December 2027 Q4 Board of Directors Meeting Meetings and Incentives Worldwide Becky Morrow IN November 29- December 3, 2027 74 Best Buy T3/T4 Q4 Meeting HelmsBriscoe Pattie Ball WI January 19-22, 2026 105 NADA May 18-20, 2027 Maritz Michelle Rezik MO May 17-20, 2027 35 PROSPECTING and OTHER ACTIVITIES ● Contacted all incoming leads for updates and recommendations. Followed up with open leads ● Nov 12, 2025 - PCMA Greater Midwest Fashion Show and Bowl a thon, Chicago, 200pp - Barb attended ● Nov 18, 2025 - Destination Reps Client Event 45 planners, Chicago - Barb attended. ● Nov 18, 2025 - CVB Partner Luncheon - Naples - Maura attended LOOKING FORWARD (Trade Shows & In-Market Events) ● Dec 2 - SITE Chicago Holly Trolley - Chicago ● Dec 2 - Destination Reps Meeting - Chicago ● Dec 3- PCMA Midwest Holiday Party - Chicago ● Dec 3 - Maritz Unwrap Event - Chicago ● Dec 6 - SITE Florida Holiday Luncheon - Miami ● Dec 10 - Motivation Excellence Virtual Presentation ● Feb 4 - SITE Florida Theater Hosted Buyer Event - Fort Lauderdale ● Feb 24 - 26 - Retreats Resources, Florida Roadshow Page 437 of 581 December 2025 Visitor Metrics & Q1 FY26 Visitor Behavior Report Page 438 of 581 1)Highlights, Potential Concerns & 3-Month Lodging Forecast: pg. 3 - 5 2)Monthly Executive Summary: pgs. 6 – 13 3)Quarterly Executive Summary: pgs. 14 – 25 4)Quarterly Visitor Behavior Report: pgs. 26 – 46 a)Pre-visit: pgs. 26 - 32b)Travel Party Profile: pgs. 33 - 38c)Trip Experience: pgs. 39 - 44d)Post-trip Evaluation: pgs. 45 - 46 5)Destination Comparisons (Hotels only): pgs. 47 - 67 a)Monthly Comparisons: pgs. 47 - 53b)Quarterly Comparisons: pgs. 54 - 60c)Calendar Year-to-Date (CYTD) Comparisons: pgs. 61 – 67 6)Industry Data: pgs. 68 - 74 PARADISECOAST.COM2 TABLE OF CONTENTS Page 439 of 581 1 Highlights, Potenital Concerns, and 3-Month Lodging Forecast Page 440 of 581 OCT - DEC 2025 | Highlights & Potential Areas of Concern 4 Highlights •Visitation and Visitors Days were up 0.7% and 5.3% year-over-year, respectively •Compared to 2024, Direct Spending decreased 0.4% and Room Nights increased 0.1%. •The main reasons for visiting that saw the largest year-over-year increases were Vacation/Getaway, Visiting Friends or Family, and Special Occasion. •The median household income of October-December 2025 visitors was $173k, up from $166k last year. •In October-December 2025, there were 17,900 more domestic visitors to the area, which represented a 3.1% increase from 2024, led by increased visitation from the Midwest and Northeast. Potential Areas of Concern •International Visitation decreased 14.5% year-over-year in October-December 2025. •Visitors’ average rating of their Value for Travel Dollar declined from 8.7 to 8.5 out of 10 compared to last year. Since ADR saw a significant year-over-year increase, this may be a symptom of price sensitivity as it relates to perceived value. It’s worth noting that visitors’ likelihood to recommend the area and return to the area still increased year-over-year. PARADISECOAST.COM Page 441 of 581 PARADISECOAST.COM5 3 -MONTH FORECAST 1 | JAN – MAR 2026 42% 13% 45% 25% 20% 55% Up Down The same Dec-24 Dec-25 Looking ahead to the next three months, are your property’s reservations up, down, or the same compared to this time last year? 1 Source: Data provided by Collier County hotel and vacation rental partners who respond to DSG’s Monthly Occupancy Survey. Disclaimer: This forecast is based on three-month forward-looking expectations provided by a sample of accommodation partners. Actual lodging performance has historically differed from these projections.Page 442 of 581 2 MONTHLYEXECUTIVESUMMARY Page 443 of 581 PARADISECOAST.COM 1.832m 2.007m 7 DECEMBER 2025 | VISITATION & ROOM NIGHTS 260k 267k 247k 267k Dec-24 Dec-2025 VISITORS246,500 ROOM NIGHTS266,600 - 5.2% from 2024 - 0.2% from 2024 VISITOR DAYS2,006,500 + 9.5% from 2024 Page 444 of 581 PARADISECOAST.COM8 DECEMBER 2025 | DIRECT SPENDING $260M $265M December-24 December-25 DIRECT SPENDING$265,148,300 + 1.8% from 2024 Page 445 of 581 PARADISECOAST.COM $349.99 $382.01 Dec-24 Dec-25 9 DECEMBER 2025 | OVERALL LODGING METRICS 1,2 AVERAGE DAILY RATE$382.01OCCUPANCY RATE64.4%REVENUE PER AVAILABLE ROOM$246.01 66.9%64.4% - 3.7% from 2024 + 9.1% from 2024 + 5.1% from 2024 $234.14 $246.01 1 Sources: STR data, DSG Occupancy Study data, and Zartico Lodging data. 2 Overall Lodging Metrics are reflective of paid accommodations as a whole, including both hotels and vacation rentals within Collier County. Page 446 of 581 PARADISECOAST.COM $348.62 $366.31 Dec-24 Dec-25 10 DECEMBER 2025 | HOTEL LODGING METRICS 1,2 AVERAGE DAILY RATE$366.31OCCUPANCY RATE65.4%REVENUE PER AVAILABLE ROOM$239.61 65.1%65.4% + 0.5% from 2024 + 5.1% from 2024 + 5.6% from 2024 $226.89 $239.61 1 Source: STR data 2 Lodging metrics on this slide are only reflective of the hotels within Collier County. Page 447 of 581 PARADISECOAST.COM11 DECEMBER 2025 | VISITOR ORIGIN REGIONS 16.4% 14.1% 23.5% 28.1% 5.4% 12.5% Florida 40,400 Southeast 34,700 Northeast 57,900 Midwest 69,300 West 13,300 International 30,900DECEMBER 2024 DECEMBER 2025 Percent Change (±Δ%) Region # Visitors % Share # Visitors % Share # Visitors % Share Domestic 223,000 85.8%215,600 87.5%- 3.3%+ 2.0% Florida 45,400 17.5%40,400 16.4%- 11.0%- 6.1% Southeast 39,200 15.1%34,700 14.1%- 11.5%- 6.5% Northeast 56,500 21.7%57,900 23.5%+ 2.5%+ 8.1% Midwest 67,100 25.8%69,300 28.1%+ 3.3%+ 8.8% West 14,800 5.7%13,300 5.4%- 10.1%- 5.2% International 36,900 14.2%30,900 12.5%- 16.3%- 12.0% Canada 13,100 5.0%9,900 4.0%- 24.4%- 20.6% Europe 17,300 6.7%15,300 6.2%- 11.6%- 6.9% C/S America 3,100 1.2%2,700 1.1%- 12.9%- 7.8% Other 3,400 1.3%3,000 1.2%- 11.8%- 8.3% Total 259,900 100.0%246,500 100.0%- 5.2% Page 448 of 581 PARADISECOAST.COM12 DECEMBER 2025 | VISITOR ORIGIN FLORIDA VISITORS40,400 OUT-OF-STATE VISITORS206,100 45k 39k 57k 67k 15k 37k40k 35k 58k 69k 13k 31k Florida Southeast Northeast Midwest West International Dec-24 Dec-25 Page 449 of 581 PARADISECOAST.COM13 DECEMBER 2025 | OVERNIGHT VISITOR ORIGIN 14% 12% 22% 28% 5% 19% 12%11% 24% 30% 6% 17% Florida Southeast Northeast Midwest West International Dec-24 Dec-25 Page 450 of 581 3 QUARTERLYEXECUTIVESUMMARY Page 451 of 581 PARADISECOAST.COM 4.358m 4.590m 15 OCT – DEC 2025 | VISITATION & ROOM NIGHTS 663k 706k667k 707k Oct-Dec '24 Oct-Dec '25 VISITORS667,200 ROOM NIGHTS706,600 + 0.7% from 2024 + 0.1% from 2024 VISITOR DAYS4,589,900 + 5.3% from 2024 Page 452 of 581 PARADISECOAST.COM16 OCT - DEC 2025 | DIRECT SPENDING $628M $626M Oct-Dec '24 Oct-Dec '25 DIRECT SPENDING$625,714,800 - 0.4% from 2024 Page 453 of 581 PARADISECOAST.COM17 OCT – DEC 2025 | SPENDING BY CATEGORY $14,192,600 $43,116,700 $59,411,400 $61,109,300 $65,957,700 $159,404,700 $222,522,400 $15,783,400 $46,102,400 $57,536,800 $58,824,500 $70,588,200 $171,270,100 $207,870,200 Other Entertainment Transportation Groceries Shopping Restaurants Accommodations Oct-Dec '24 Oct-Dec '25 Page 454 of 581 PARADISECOAST.COM $870m $750m Unrevised Revised 18 OCT – DEC 2025 | ECONOMIC IMPACT 1 $868m $730m Unrevised Revised OCT – DEC 2024 ECONOMIC IMPACT OCT – DEC 2025 ECONOMIC IMPACT 13.8% reduction with new model 2.8% Increase Year-over-Year in Economic Impact 1 The economic impact analysis methodology has been updated for 2025 to more accurately reflect the economic impact of visitor spending within Collier County by utilizing the most recently revised federal databases from the BEA, BLS, and other governmental sources. Due to the database updates, 2024 economic impact figures have been revised utilizing the newest data as well. A final revision will take place for 2025 figures when the 2025 economic database is released by IMPLAN in late-2026. 15.9% reduction with new model Page 455 of 581 PARADISECOAST.COM $294.41 $314.99 Oct-Dec '24 Oct-Dec '25 19 OCT – DEC 2025 | OVERALL LODGING METRICS 1 AVERAGE DAILY RATE$314.99OCCUPANCY RATE57.7%REVENUE PER AVAILABLE ROOM$181.67 58.6%57.7% - 1.7% from 2024 + 7.0% from 2024 + 5.2% from 2024 $172.65 $181.67 1 Sources: STR data, DSG Occupancy Study data, and Zartico Lodging data. Page 456 of 581 PARADISECOAST.COM $288.52 $300.54 Oct-Dec '24 Oct-Dec '25 20 OCT – DEC 2025 | HOTEL LODGING METRICS 1 AVERAGE DAILY RATE$300.54OCCUPANCY RATE62.4%REVENUE PER AVAILABLE ROOM$187.66 62.3%62.4% + 0.1% from 2024 + 4.2% from 2024 + 4.3% from 2024 $179.95 $187.66 1 Source: STR Page 457 of 581 PARADISECOAST.COM21 OCT – DEC 2025 | VISITOR ORIGIN REGIONS 18.1% 12.8% 23.9% 28.5% 4.8% 11.9% Florida 120,400 Southeast 85,600 Northeast 159,300 Midwest 190,400 West 32,100 International 79,400OCT – DEC 2024 OCT – DEC 2025 Percent Change (±Δ%) Region # Visitors % Share # Visitors % Share # Visitors % Share Domestic 569,900 86.0%587,800 88.1%+ 3.1%+ 2.4% Florida 120,500 18.2%120,400 18.1%- 0.1%- 0.5% Southeast 89,600 13.5%85,600 12.8%- 4.5%- 5.2% Northeast 149,300 22.5%159,300 23.9%+ 6.7%+ 6.2% Midwest 177,600 26.8%190,400 28.5%+ 7.2%+ 6.3% West 32,900 5.0%32,100 4.8%- 2.4%- 4.0% International 92,900 14.0%79,400 11.9%- 14.5%- 15.0% Canada 38,400 5.8%30,600 4.6%- 20.3%- 20.7% Europe 39,700 6.0%35,500 5.3%- 10.6%- 11.7% UK [13,900][2.1%][12,800][1.9%]- 7.9%- 9.5% Germany [16,500][2.5%][14,400][2.2%]- 12.7%- 12.0% Other Europe [9,300][1.4%][8,300][1.2%]- 10.8%- 14.3% C/S America 7,000 1.0%6,300 0.9%- 10.0%- 10.0% Other 7,800 1.2%7,000 1.1%- 10.3%- 8.3% Total 662,800 100.0%667,200 100.0%+ 0.7% Page 458 of 581 PARADISECOAST.COM22 OCT – DEC 2025 | VISITOR ORIGIN FLORIDA VISITORS120,400 OUT-OF-STATE VISITORS546,800 121k 90k 149k 178k 33k 93k 120k 86k 159k 190k 32k 79k Florida Southeast Northeast Midwest West International Page 459 of 581 PARADISECOAST.COM © GeoNames, Microsoft, TomTom Powered by Bing 6.4% 5.2% 5.0% 4.7% 4.4% 2.9% 2.8% 2.5% 2.2% 2.0% 1.9%1.9% 1.8% 1.5% 1.4% 1.3% 1.2% 1.2% 1.1% 0.9% 0.5% 0.4% 0.4% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3%0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0%18.1% 4.2% 3.8% 1.4% 1.1% 1.0% 0.5% 0.4% 0.1% 0.0% 23 OCT – DEC 2025 | TOP ORIGIN STATES 1 State Oct-Dec 2024 Oct-Dec 2025 Florida 18.2%18.1% New York 7.2%6.4% Illinois 5.8%5.2% Ohio 5.4%5.0% Michigan 4.2%4.7% Pennsylvania 5.2%4.4% New Jersey 3.1%4.2% Massachusetts 2.6%3.8% Minnesota 2.7%2.9% Indiana 2.5%2.8% Georgia 3.1%2.5% Wisconsin 1.6%2.2% North Carolina 1.9%2.0% Missouri 1.8%1.9% Virginia 1.8%1.9% Texas 1.8%1.8% Tennessee 2.3%1.5% Iowa 0.9%1.4% Connecticut 1.0%1.4% Colorado 1.7%1.3% Oct-Dec 2025 Visitation by State 1 Sources: DSG Data & Zartico Data Page 460 of 581 PARADISECOAST.COM24 OCT – DEC 2025 | TOP ORIGIN MARKETS 1 Market Oct-Dec 2024 Oct-Dec 2025 Miami-Ft. Lauderdale 7.8%7.1% New York City 5.6%5.4% Chicago 5.3%4.7% Boston 4.4%4.7% Philadelphia 2.4%2.7% Detroit 2.9%2.6% Ft. Myers & Surrounding Areas 2.8%2.5% Tampa-St. Petersburg 2.1%2.5% Minneapolis-St. Paul 2.0%2.4% Cleveland-Akron 2.5%2.1% Hartford-New Haven 1.6%2.1% Pittsburgh 2.0%2.0% Washington, DC-Hagerstown 2.5%2.0% Orlando-Daytona Beach-Melbourne 1.7%1.9% Atlanta 2.2%1.9% Indianapolis 1.9%1.5% Columbus, OH 1.3%1.5% Oct-Dec 2025 Visitation by Market 1 Sources: DSG Data & Zartico Data <1% 1% 2% 3% 4% 5% 7% Page 461 of 581 PARADISECOAST.COM25 OCT – DEC 2025 | OVERNIGHT VISITOR ORIGIN TREND 14%13% 22% 27% 5% 19% 14% 12% 24% 28% 6% 16% Florida Southeast Northeast Midwest West International Oct-Dec '24 Oct-Dec '25 Page 462 of 581 2 6 4a OCT - DEC VISITOR BEHAVIOR: PRE-VISIT Page 463 of 581 PARADISECOAST.COM27 OCT – DEC 2025 | TRIP PLANNING CYCLE 2% 7% 12% 28% 32% 14% 5% 1% 7% 15% 26% 29% 13% 9% More than 1 year 7 months - 1 year 5 - 6 months 3 - 4 months 1 - 2 months 2 - 4 weeks A week or less Oct-Dec '24 Oct-Dec '25 52 52 Days Median Trip Planning Time Page 464 of 581 PARADISECOAST.COM28 OCT – DEC 2025 | TRIP PLANNING SOURCES 1 27% 4% 1% 1% 1% 1% 1% 1% 2% 2% 5% 8% 11% 11% 15% 21% 24% 26% 26% 4% <1% <1% <1% <1% 1% <1% 2% 2% 4% 9% 10% 10% 16% 16% 28% 21% None Other ParadiseCoast.com Collier County CVB Printed advertisements Newspapers/magazines Visitor guides Television advertisements Deal-based promotion AAA Trip planning website/app Booking website/app Vacation rental site Social media Hotel website/app Airline website/app Search engines Talked to friends Oct-Dec '24 Oct-Dec '25 1 Multiple responses permitted. Page 465 of 581 PARADISECOAST.COM29 OCT – DEC 2025 | REASONS FOR VISITING 1 1% 2% 4% 4% 5% 6% 8% 15% 34% 64% 2% 2% 5% 3% 4% 8% 7% 11% 30% 60% Other Cultural activities Special event Fishing trip Business Sporting event Golf/tennis trip Special occasion Visit friends/family Vacation/getaway Oct-Dec '24 Oct-Dec '251 Multiple responses permitted. Page 466 of 581 PARADISECOAST.COM30 OCT – DEC 2025 | REASONS FOR CHOOSING 1,2 43% 34% 32% 27% 23% 23% 14% 13% 10% 10% 9% 8% 6% 5% 3% 3% Oct-Dec '25 Beaches Friends/family live here Quiet/relaxing Previous experience Family-friendly destination Restaurants Shopping Quality of accommodations Meeting/event hosted here Golf Recommendation Not crowded Trying something new Deal/promotion Appealing advertisements Wellness 36% 30% 25% 20% 20% 16% 9% 10% 12% 8% 8% 9% 6% 3% 2% 2% Oct-Dec '24 1 Multiple responses permitted. 2 “Reason for choosing” refers to respondents reported reason for choosing to visit Naples as opposed to other Florida destinations. Page 467 of 581 PARADISECOAST.COM31 OCT – DEC 2025 | DESTINATIONS CONSIDERED 1 4% 1% 1% 1% 2% 3% 4% 4% 7% 78% 5% 2% 1% 1% 2% 2% 4% 3% 4% 79% Other Clearwater West Palm Beach Ft. Lauderdale St. Petersburg Sarasota - Bradenton Miami Florida Keys Fort Myers - Sanibel No other destinations Oct-Dec '24 Oct-Dec '251 Multiple responses permitted. Page 468 of 581 PARADISECOAST.COM 80% 3%6%4%2%<1%1%1%2%<1%1% 79% 5%5%4%2%1%1%1%1%<1%1% RSW FLL MIA PGD MCO APF PBI PIE TPA SRQ Other Oct-Dec '24 Oct-Dec '25 32 OCT – DEC 2025 | TRANSPORTATION 61% 39% <1%<1%<1% 60% 40% <1%<1%<1% Fly Drive Boat Bus Other Page 469 of 581 4b OCT - DEC VISITOR BEHAVIOR: TRAVEL PARTY PROFILE Page 470 of 581 PARADISECOAST.COM34 OCT – DEC 2025 | TRAVEL PARTY TYPE 12% 36% 41% 9% 2% 12% 38%39% 9% 2% Solo Couple Family Friends Other Oct-Dec '24 Oct-Dec '25 Page 471 of 581 PARADISECOAST.COM35 OCT – DEC 2025 | PREVIOUS VISITS 20% 29% 18% 33% 19% 32% 21% 28% 1st time visitor 2 – 5 times 6 – 10 times 11+ times Oct-Dec'24 Oct-Dec '25 Page 472 of 581 PARADISECOAST.COM36 OCT – DEC 2025 | VISITOR AGES 16% 40% 20% 19% 5% 20% 35% 23% 18% 4% Over 65 50 - 64 35 - 49 25 - 34 18 - 24 Oct-Dec '24 Oct-Dec '25 52 52 Years Median Age Page 473 of 581 PARADISECOAST.COM37 OCT – DEC 2025 | VISITOR RACE & GENDER 1 1% <1% 2% 3% 5% 89% 1% <1% 2% 2% 6% 89% Another race/ethnicity Native/Indigenous Asian/Pacific Islander Black/African American Hispanic/Latino White/Caucasian Oct-Dec '24 Oct-Dec '25 43% 57% 46% 54% Male Female 1 Of person interviewed. Females are generally more likely to agree to participate in survey research. Page 474 of 581 PARADISECOAST.COM38 OCT – DEC 2025 | VISITOR INCOME 25% 17% 17% 20% 10% 11% 25% 15% 17% 22% 10% 11% Over $250,000 $200,000 - $249,999 $150,000 - $199,999 $100,000 - $149,999 $75,000 - $99,999 Less than $75,000 Oct-Dec '24 Oct-Dec '25 $165,900 $172,500 Annual HHI Median Household Income Page 475 of 581 4c OCT - DEC VISITOR BEHAVIOR: TRIP EXPERIENCE Page 476 of 581 PARADISECOAST.COM40 OCT – DEC 2025 | TRIP CHARACTERISTICS NIGHTS STAYED6.9TRAVEL PARTY SIZE2.8 2.9 2.8 6.6 6.9 Oct-Dec '24 Oct-Dec '25 Page 477 of 581 PARADISECOAST.COM41 OCT – DEC 2025 | TYPE OF ACCOMODATIONS 6% <1% <1% <1% 20% 22% 22% 30% 7% 1% <1% <1% 18% 17% 23% 34% Did not stay overnight Other Bed & Breakfast Campground/RV Personal condo/2nd home Stayed with friends/family Vacation rental Hotel/motel/resort Oct-Dec'24 Oct-Dec '25 Page 478 of 581 PARADISECOAST.COM42 OCT – DEC 2025 | AREAS VISITED 1 <1% 1% 2% 2% 4% 4% 4% 6% 33% 84% <1% <1% 1% 1% 4% 2% 3% 6% 33% 83% Copeland Chokoloskee Immokalee Ave Maria Everglades City Golden Gate Goodland Isles of Capri Marco Island Naples Oct-Dec '24 Oct-Dec '251 Multiple responses permitted. Page 479 of 581 PARADISECOAST.COM43 OCT – DEC 2025 | TRIP ACTIVITIES 1 74% 69% 44% 37% 34% 29% 25% 24% 20% 14% 10% 9% 7% 7% 6% 5% 5% 1% Oct-Dec '25 66% 66% 36% 31% 31% 27% 15% 22% 17% 13% 6% 7% 3% 3% 8% 4% 4% <1% Oct-Dec '24 Dining out Beach Visit friends/family Shopping/antiquing Water activities Active outdoor activities Nature & parks Visit local attractions Sightseeing/touring Bars/nightlife Cultural activities Special event Art galleries/shows Spas Sporting event Everglades tour Business/meeting Gambling1 Multiple responses permitted. Page 480 of 581 PARADISECOAST.COM44 OCT – DEC 2025 | VISITOR SPENDING $2,703 $947 $144 $2,588 $938 $136 Party Spending per Trip Visitor Spending per Trip Visitor Spending per Day Oct-Dec '24 Oct-Dec '25 Page 481 of 581 4d OCT - DEC VISITOR BEHAVIOR: POST-TRIP EVALUATION Page 482 of 581 PARADISECOAST.COM46 OCT – DEC 2025 | POST-TRIP EVALUATIONS 2% <1% <1% 15% 83% 2% <1% 1% 20% 77% Not sure Definitely not Probably not Probably Definitely 8.7 8.5 Value for travel dollar VALUE FOR TRAVEL DOLLAR1,2 1 10-point scale where 10 is “excellent” and 1 is “poor”. 2 All visitors who gave a rating of 6 or below cited high prices as their primary reason for giving lower ratings. 2% <1% 1% 13% 84% 3% <1% 1% 19% 77% Not sure Definitely not Probably not Probably Definitely Oct-Dec '24 Oct-Dec '25 Will recommend the Naples area? Will return to the Naples area? Page 483 of 581 4 7 5a DECEMBER DESTINATIONCOMPARISONS Page 484 of 581 PARADISECOAST.COM48 DECEMBER 2025 COMPARISONS | SUPPLY 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Hotel Supply (Rooms)Δ% in Supply from December 2024 Total Total Miami 2,004,429 - 1.2% Ft. Lauderdale 1,215,851 + 0.4% Palm Beach 595,975 - 0.5% Ft. Myers 406,999 + 8.0% Sarasota 388,802 + 3.0% Florida Keys 332,630 + 0.1% St. Petersburg 330,491 + 4.4% Clearwater 285,293 + 3.5% Naples 266,414 + 2.8% Page 485 of 581 PARADISECOAST.COM49 DECEMBER 2025 COMPARISONS | DEMAND Hotel Demand (Rooms)Δ% in Demand from December 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Miami 1,273,985 171,967 97,466 1,543,419 - 0.6%- 2.9%+ 1.2%- 0.7% Ft. Lauderdale 757,407 107,682 28,805 893,895 + 0.6%- 1.3%+ 0.3%+ 0.4% Palm Beach 348,028 90,754 10,740 449,523 + 0.1%+ 3.7%+ 14.0%+ 1.1% Florida Keys 230,403 20,711 1,162 252,275 + 5.8%- 18.3%+ 45.4%+ 3.4% Ft. Myers 201,787 26,661 20,516 248,964 + 5.7%- 12.1%- 7.6%+ 2.2% Sarasota 187,821 40,560 13,462 241,843 - 11.9%- 10.6%+ 28.5%- 10.1% St. Petersburg 160,726 32,957 1,131 194,814 - 15.8%- 28.8%- 83.5%- 20.2% Naples 137,997 36,271 0 174,268 + 7.6%- 10.1%-+ 3.4% Clearwater 134,460 34,914 0 169,374 - 22.0%- 9.6%- 100.0%- 19.8% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 486 of 581 PARADISECOAST.COM50 DECEMBER 2025 COMPARISONS | OCCUPANCY Hotel Occupancy (%)Δ% in Occupancy from December 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Miami 63.6%8.6%4.9%77.0%+ 0.6%- 1.7%+ 2.4%+ 0.5% Florida Keys 69.3%6.2%0.3%75.8%+ 5.7%- 18.3%+ 45.3%+ 3.4% Palm Beach 58.4%15.2%1.8%75.4%+ 0.6%+ 4.2%+ 14.6%+ 1.6% Ft. Lauderdale 62.3%8.9%2.4%73.5%+ 0.2%- 1.7%0.0%0.0% Naples 51.8%13.6%0.0%65.4%+ 4.6%- 12.6%0.0%+ 0.5% Sarasota 48.3%10.4%3.5%62.2%- 14.5%- 13.2%+ 24.8%- 12.7% Ft. Myers 49.6%6.6%5.0%61.2%- 2.2%- 18.6%- 14.5%- 5.4% Clearwater 47.1%12.2%0.0%59.4%- 24.6%- 12.7%- 100.0%- 22.5% St. Petersburg 48.6%10.0%0.3%58.9%- 19.3%- 31.7%- 84.2%- 23.5% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 487 of 581 PARADISECOAST.COM51 DECEMBER 2025 COMPARISONS | REVENUE Hotel Revenue (Millions of Dollars)Δ% in Revenue from December 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Miami $371.57 $46.94 $13.19 $431.70 + 4.2%- 5.7%+ 3.0%+ 3.0% Ft. Lauderdale $147.94 $22.47 $4.04 $174.45 + 3.4%+ 4.4%+ 2.3%+ 3.5% Palm Beach $114.31 $26.43 $1.24 $141.98 + 8.1%+ 21.2%+ 22.4%+ 10.4% Florida Keys $96.86 $7.10 $0.38 $104.34 + 10.6%- 17.0%+ 52.3%+ 8.3% Naples $54.33 $9.50 $0.00 $63.84 + 11.4%- 4.8%-+ 8.6% Sarasota $39.77 $7.65 $1.58 $49.01 - 9.0%- 8.8%- 1.0%- 8.7% Ft. Myers $32.02 $4.14 $2.97 $39.13 + 3.5%- 10.9%+ 3.0%+ 1.7% St. Petersburg $26.85 $5.40 $0.13 $32.38 - 22.5%- 25.5%- 84.3%- 24.2% Clearwater $23.93 $6.04 $0.00 $29.97 - 24.4%- 16.3%- 100.0%- 22.9% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 488 of 581 PARADISECOAST.COM52 DECEMBER 2025 COMPARISONS | DAILY RATE Hotel Average Daily Rate ($)Δ% in ADR from December 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Florida Keys $420.39 $342.79 $326.26 $413.59 + 4.6%+ 1.5%+ 4.8%+ 4.7% Naples $393.74 $261.98 $0.00 $366.31 + 3.5%+ 5.9%0.0%+ 5.1% Palm Beach $328.46 $291.18 $115.88 $315.85 + 8.0%+ 16.9%+ 7.4%+ 9.2% Miami $291.66 $272.95 $135.35 $279.70 + 4.8%- 2.9%+ 1.8%+ 3.7% Sarasota $211.75 $188.67 $117.60 $202.64 + 3.3%+ 2.1%- 23.0%+ 1.5% Ft. Lauderdale $195.33 $208.62 $140.35 $195.16 + 2.8%+ 5.8%+ 2.0%+ 3.2% Clearwater $177.95 $173.01 $0.00 $176.93 - 3.1%- 7.4%- 100.0%- 3.9% St. Petersburg $167.08 $163.87 $110.92 $166.21 - 8.0%+ 4.6%- 4.8%- 5.0% Ft. Myers $158.67 $155.10 $144.89 $157.15 - 2.0%+ 1.4%+ 11.4%- 0.5% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 489 of 581 PARADISECOAST.COM53 DECEMBER 2025 COMPARISONS | REVPAR Hotel Revenue Per Available Room ($)Δ% in RevPAR from December 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Florida Keys $291.19 $21.34 $1.14 $313.68 + 10.6%- 17.1%+ 52.2%+ 8.2% Naples $203.95 $35.67 $0.00 $239.61 + 8.3%- 7.4%0.0%+ 5.6% Palm Beach $191.81 $44.34 $2.09 $238.24 + 8.6%+ 21.8%+ 23.0%+ 11.0% Miami $185.37 $23.42 $6.58 $215.37 + 5.4%- 4.5%+ 4.3%+ 4.2% Ft. Lauderdale $121.68 $18.48 $3.33 $143.48 + 3.0%+ 4.1%+ 2.0%+ 3.2% Sarasota $102.29 $19.68 $4.07 $126.04 - 11.7%- 11.4%- 3.9%- 11.4% Clearwater $83.87 $21.17 $0.00 $105.04 - 27.0%- 19.1%- 100.0%- 25.5% St. Petersburg $81.26 $16.34 $0.38 $97.98 - 25.8%- 28.6%- 85.0%- 27.3% Ft. Myers $78.67 $10.16 $7.30 $96.13 - 4.2%- 17.5%- 4.7%- 5.9% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 490 of 581 5 4 5b OCT - DEC DESTINATIONCOMPARISONS Page 491 of 581 PARADISECOAST.COM55 OCT - DEC 2025 COMPARISONS | SUPPLY 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Hotel Supply (Rooms)Δ% in Supply from Oct-Dec 2024 Total Total Miami 5,907,487 - 1.8% Ft. Lauderdale 3,536,981 - 1.5% Palm Beach 1,767,648 - 0.1% Ft. Myers 1,206,163 + 11.4% Sarasota 1,131,138 + 1.1% St. Petersburg 994,854 + 4.2% Florida Keys 983,949 0.0% Clearwater 846,676 + 4.4% Naples 791,111 + 3.0% Page 492 of 581 PARADISECOAST.COM56 OCT - DEC 2025 COMPARISONS | DEMAND Hotel Demand (Rooms)Δ% in Demand from Oct-Dec 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Miami 3,446,627 593,638 269,359 4,309,624 - 0.6%- 10.7%+ 3.0%- 1.9% Ft. Lauderdale 2,024,043 377,461 72,106 2,473,611 - 3.1%- 7.1%+ 4.3%- 3.5% Palm Beach 943,323 281,550 26,897 1,251,769 - 1.2%- 1.1%+ 13.6%- 0.9% Ft. Myers 549,473 100,730 51,667 701,871 + 4.9%- 21.4%+ 1.6%- 0.1% Sarasota 535,571 116,933 37,642 690,146 - 16.2%- 28.8%+ 54.7%- 16.6% Florida Keys 612,094 71,637 2,872 686,603 + 7.9%- 9.8%+ 5.3%+ 5.7% St. Petersburg 468,823 119,281 3,651 591,755 - 9.6%- 33.3%- 79.2%- 17.2% Clearwater 393,494 116,191 0 509,685 - 8.1%- 33.2%- 100.0%- 15.4% Naples 366,782 127,055 138 493,975 + 7.2%- 6.9%- 68.7%+ 3.1% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 493 of 581 PARADISECOAST.COM57 OCT - DEC 2025 COMPARISONS | OCCUPANCY Hotel Occupancy (%)Δ% in Occupancy from Oct-Dec 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Miami 58.3%10.0%4.6%73.0%+ 1.2%- 9.1%+ 4.9%- 0.2% Palm Beach 53.4%15.9%1.5%70.8%- 1.1%- 1.1%+ 13.7%- 0.8% Ft. Lauderdale 57.2%10.7%2.0%69.9%- 1.6%- 5.7%+ 5.9%- 2.1% Florida Keys 62.2%7.3%0.3%69.8%+ 7.9%- 9.8%+ 5.3%+ 5.7% Naples 46.4%16.1%0.0%62.4%+ 4.1%- 9.6%- 69.6%+ 0.1% Sarasota 47.3%10.3%3.3%61.0%- 17.2%- 29.6%+ 52.9%- 17.6% Clearwater 46.5%13.7%0.0%60.2%- 12.0%- 36.0%- 100.0%- 19.0% St. Petersburg 47.1%12.0%0.4%59.5%- 13.3%- 36.0%- 80.1%- 20.6% Ft. Myers 45.6%8.4%4.3%58.2%- 5.8%- 29.4%- 8.8%- 10.3% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 494 of 581 PARADISECOAST.COM58 OCT - DEC 2025 COMPARISONS | REVENUE Hotel Revenue (Millions of Dollars)Δ% in Revenue from Oct-Dec 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Miami $788.02 $144.50 $34.61 $967.14 - 1.2%- 12.6%+ 4.5%- 2.9% Ft. Lauderdale $349.32 $79.95 $9.66 $438.93 - 4.5%- 0.2%+ 3.9%- 3.5% Palm Beach $250.78 $76.91 $3.07 $330.76 + 5.9%+ 13.2%+ 17.7%+ 7.6% Florida Keys $208.99 $24.16 $0.83 $233.98 + 8.3%- 5.5%+ 12.5%+ 6.7% Naples $112.35 $36.09 $0.02 $148.46 + 8.6%+ 3.9%- 64.0%+ 7.4% Sarasota $103.56 $23.71 $4.37 $131.63 - 12.5%- 26.0%+ 25.9%- 14.4% Ft. Myers $80.23 $15.82 $6.78 $102.83 + 4.5%- 17.7%+ 7.2%+ 0.5% St. Petersburg $74.99 $19.59 $0.38 $94.96 - 14.4%- 31.9%- 80.8%- 19.8% Clearwater $69.02 $20.64 $0.00 $89.65 - 6.4%- 35.7%- 100.0%- 15.3% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 495 of 581 PARADISECOAST.COM59 OCT - DEC 2025 COMPARISONS | DAILY RATE Hotel Average Daily Rate ($)Δ% in ADR from Oct-Dec 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Florida Keys $341.44 $337.32 $287.85 $340.78 + 0.4%+ 4.8%+ 6.8%+ 1.0% Naples $306.30 $284.05 $148.01 $300.54 + 1.4%+ 11.5%+ 15.1%+ 4.2% Palm Beach $265.85 $273.18 $114.08 $264.24 + 7.2%+ 14.5%+ 3.6%+ 8.6% Miami $228.64 $243.42 $128.49 $224.41 - 0.6%- 2.1%+ 1.4%- 1.0% Sarasota $193.37 $202.73 $115.96 $190.73 + 4.4%+ 3.9%- 18.6%+ 2.6% Ft. Lauderdale $172.59 $211.81 $133.94 $177.44 - 1.4%+ 7.4%- 0.4%0.0% Clearwater $175.39 $177.61 -$175.90 + 1.9%- 3.8%-+ 0.1% St. Petersburg $159.95 $164.22 $104.70 $160.47 - 5.3%+ 2.1%- 7.3%- 3.0% Ft. Myers $146.01 $157.06 $131.29 $146.51 - 0.4%+ 4.6%+ 5.5%+ 0.6% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 496 of 581 PARADISECOAST.COM60 OCT - DEC 2025 COMPARISONS | REVPAR Hotel Revenue Per Available Room ($)Δ% in RevPAR from Oct-Dec 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Florida Keys $212.40 $24.56 $0.84 $237.80 + 8.3%- 5.5%+ 12.5%+ 6.7% Naples $142.01 $45.62 $0.03 $187.66 + 5.5%+ 0.9%- 65.0%+ 4.3% Palm Beach $141.87 $43.51 $1.74 $187.12 + 6.0%+ 13.3%+ 17.8%+ 7.7% Miami $133.39 $24.46 $5.86 $163.71 + 0.6%- 11.0%+ 6.4%- 1.2% Ft. Lauderdale $98.76 $22.60 $2.73 $124.10 - 3.0%+ 1.3%+ 5.5%- 2.1% Sarasota $91.56 $20.96 $3.86 $116.37 - 13.5%- 26.9%+ 24.5%- 15.4% Clearwater $81.51 $24.37 $0.00 $105.89 - 10.3%- 38.4%- 100.0%- 18.9% St. Petersburg $75.38 $19.69 $0.38 $95.45 - 17.9%- 34.7%- 81.5%- 23.0% Ft. Myers $66.52 $13.12 $5.62 $85.26 - 6.2%- 26.1%- 3.8%- 9.8% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 497 of 581 6 1 5c CY 2025DESTINATIONCOMPARISONS Page 498 of 581 PARADISECOAST.COM62 CY 2025 COMPARISONS | SUPPLY 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Hotel Supply (Rooms)%Δ in Supply from CY 2024 Total Total Miami 23,667,688 - 0.7% Ft. Lauderdale 14,149,171 - 1.0% Palm Beach 7,040,898 + 0.6% Ft. Myers 4,713,972 + 10.3% Sarasota 4,580,762 + 1.5% Florida Keys 3,917,706 + 1.5% St. Petersburg 3,836,912 - 5.8% Clearwater 3,342,325 + 1.7% Naples 3,115,528 + 8.3% Page 499 of 581 PARADISECOAST.COM63 CY 2025 COMPARISONS | DEMAND Hotel Demand (Rooms)%Δ in Demand from CY 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Miami 13,776,982 2,623,023 1,091,540 17,491,545 - 1.2%- 2.6%+ 10.6%- 0.7% Ft. Lauderdale 8,071,356 1,636,715 278,248 9,986,319 - 3.2%- 0.3%- 5.5%- 2.8% Palm Beach 3,723,690 1,104,565 107,715 4,935,970 + 1.0%+ 8.3%+ 0.3%+ 2.5% Sarasota 2,462,474 476,260 112,901 3,051,634 - 2.6%- 15.6%+ 64.5%- 3.5% Florida Keys 2,558,269 290,994 10,576 2,859,840 + 4.3%- 6.7%- 5.7%+ 3.0% Ft. Myers 2,209,155 414,976 207,561 2,831,692 + 6.2%- 9.0%+ 9.6%+ 3.9% St. Petersburg 2,040,671 534,792 29,048 2,604,511 - 7.6%- 14.6%- 20.1%- 9.3% Clearwater 1,881,350 480,111 0 2,361,461 + 1.0%- 6.8%- 100.0%- 0.7% Naples 1,494,890 502,044 1,458 1,998,393 + 12.7%- 2.2%- 46.1%+ 8.5% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 500 of 581 PARADISECOAST.COM64 CY 2025 COMPARISONS | OCCUPANCY Hotel Occupancy (%)%Δ in Occupancy from CY 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Miami 58.2%11.1%4.6%73.9%- 0.5%- 1.9%+ 11.4%- 0.1% Florida Keys 65.3%7.4%0.3%73.0%+ 2.8%- 8.1%- 7.1%+ 1.5% Clearwater 56.3%14.4%0.0%70.7%- 0.7%- 8.4%- 100.0%- 2.4% Ft. Lauderdale 57.0%11.6%2.0%70.6%- 2.1%+ 0.7%- 4.5%- 1.8% Palm Beach 52.9%15.7%1.5%70.1%+ 0.4%+ 7.7%- 0.2%+ 1.9% St. Petersburg 53.2%13.9%0.8%67.9%- 1.9%- 9.3%- 15.1%- 3.7% Sarasota 53.8%10.4%2.5%66.6%- 4.0%- 16.8%+ 62.2%- 4.8% Naples 48.0%16.1%0.0%64.1%+ 4.1%- 9.7%- 50.2%+ 0.2% Ft. Myers 46.9%8.8%4.4%60.1%- 3.7%- 17.5%- 0.7%- 5.8% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 501 of 581 PARADISECOAST.COM65 CY 2025 COMPARISONS | REVENUE Hotel Revenue (Millions of Dollars)%Δ in Revenue from CY 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Miami $3,091.76 $687.25 $143.36 $3,922.36 - 0.1%+ 0.2%+ 14.9%+ 0.4% Ft. Lauderdale $1,413.81 $355.23 $38.04 $1,807.07 - 4.4%+ 0.5%- 7.3%- 3.6% Palm Beach $1,008.93 $316.44 $14.73 $1,340.09 + 8.3%+ 17.9%+ 3.7%+ 10.4% Florida Keys $892.65 $104.09 $2.84 $999.57 + 1.6%- 4.5%- 16.3%+ 0.9% Naples $489.23 $162.16 $0.37 $651.75 + 9.3%+ 4.5%- 37.4%+ 8.0% Sarasota $521.52 $100.04 $15.58 $637.13 + 3.7%- 7.1%+ 63.1%+ 2.7% Clearwater $400.05 $95.97 $0.00 $496.02 + 5.2%- 1.0%- 100.0%+ 3.9% St. Petersburg $389.27 $96.95 $3.82 $490.04 - 9.2%- 11.1%- 8.1%- 9.6% Ft. Myers $378.31 $76.97 $31.78 $487.06 + 8.9%- 4.8%+ 15.4%+ 6.9% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 502 of 581 PARADISECOAST.COM66 CY 2025 COMPARISONS | DAILY RATE Hotel Average Daily Rate ($)%Δ in ADR from CY 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Florida Keys $348.93 $357.70 $268.11 $349.52 - 2.6%+ 2.4%- 11.3%- 2.1% Naples $327.27 $323.00 $251.13 $326.14 - 3.0%+ 6.8%+ 16.1%- 0.4% Palm Beach $270.95 $286.48 $136.71 $271.49 + 7.2%+ 8.8%+ 3.4%+ 7.6% Miami $224.41 $262.01 $131.33 $224.24 + 1.1%+ 2.9%+ 3.9%+ 1.2% Clearwater $212.64 $199.89 $0.00 $210.05 + 4.2%+ 6.2%- 100.0%+ 4.7% Sarasota $211.79 $210.04 $138.00 $208.78 + 6.4%+ 10.1%- 0.9%+ 6.4% St. Petersburg $190.76 $181.29 $131.41 $188.15 - 1.7%+ 4.2%+ 15.0%- 0.3% Ft. Lauderdale $175.16 $217.04 $136.70 $180.95 - 1.3%+ 0.9%- 1.9%- 0.8% Ft. Myers $171.25 $185.49 $153.12 $172.00 + 2.5%+ 4.6%+ 5.3%+ 2.9% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 503 of 581 PARADISECOAST.COM67 CY 2025 COMPARISONS | REVPAR Hotel Revenue Per Available Room ($)%Δ in RevPAR from CY 2024 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Florida Keys $227.85 $26.57 $0.72 $255.14 + 0.2%- 5.9%- 17.5%- 0.6% Naples $157.03 $52.05 $0.12 $209.20 + 1.0%- 3.5%- 42.2%- 0.2% Palm Beach $143.30 $44.94 $2.09 $190.33 + 7.7%+ 17.2%+ 3.1%+ 9.7% Miami $130.63 $29.04 $6.06 $165.73 + 0.6%+ 0.9%+ 15.7%+ 1.1% Clearwater $119.69 $28.71 $0.00 $148.41 + 3.4%- 2.7%- 100.0%+ 2.2% Sarasota $113.85 $21.84 $3.40 $139.09 + 2.2%- 8.4%+ 60.8%+ 1.2% St. Petersburg $101.45 $25.27 $0.99 $127.72 - 3.6%- 5.6%- 2.4%- 4.0% Ft. Lauderdale $99.92 $25.11 $2.69 $127.72 - 3.4%+ 1.6%- 6.3%- 2.5% Ft. Myers $80.25 $16.33 $6.74 $103.32 - 1.3%- 13.7%+ 4.6%- 3.1% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. Page 504 of 581 6 8 6 INDUSTRYDATA Page 505 of 581 PARADISECOAST.COM69 INDUSTRY DATA | CURRENT EMPLOYMENT October November December January February March April May June July August September FY24 29,600 32,100 33,200 34,000 34,500 34,800 34,700 33,400 30,800 29,900 29,700 29,300 FY25 29,600 31,500 32,200 32,300 32,500 32,600 32,400 31,400 29,600 29,200 29,000 28,300 FY26 29,500 31,100 (P) 27,000 28,000 29,000 30,000 31,000 32,000 33,000 34,000 35,000 36,000 Monthly Direct Leisure & Hospitality EmploymentCollier County Direct Leisure and Hospitality Employment1 1 SOURCE: Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector, not seasonally adjusted. (P) Preliminary. Page 506 of 581 PARADISECOAST.COM70 INDUSTRY DATA | RSW TOTAL PASSENGER TRAFFIC October November December January February March April May June July August September FY24 737,527 953,025 1,094,783 1,108,190 1,223,761 1,509,777 1,133,256 843,270 696,867 677,137 614,531 523,004 FY25 657,488 919,108 1,121,793 1,067,794 1,173,638 1,463,628 1,178,980 834,862 698,573 720,973 647,917 550,259 FY26 774,689 940,689 1,102,456 350,000 550,000 750,000 950,000 1,150,000 1,350,000 1,550,000 1,750,000 RSW Total Passenger TrafficSouthwest Florida International Airport (RSW) Total Passenger Traffic1 1 SOURCE: Lee County Port Authority Monthly Statistics. Page 507 of 581 PARADISECOAST.COM71 INDUSTRY DATA | RSW INFLOW (DEPLANEMENTS) October November December January February March April May June July August September FY24 388,153 479,404 567,439 542,929 628,786 759,836 514,166 401,868 343,614 336,069 303,982 264,625 FY25 356,316 463,688 596,290 526,231 601,672 722,642 549,572 389,793 345,133 359,761 319,590 277,820 FY26 413,639 475,420 586,707 150,000 250,000 350,000 450,000 550,000 650,000 750,000 850,000 RSW DeplanementsSouthwest Florida International Airport (RSW) Deplanements1 1 SOURCE: Lee County Port Authority Monthly Statistics. Page 508 of 581 PARADISECOAST.COM72 INDUSTRY DATA | RSW OUTFLOW (ENPLANEMENTS) October November December January February March April May June July August September FY24 349,374 473,621 527,344 565,261 594,975 749,941 619,090 441,402 353,253 341,068 310,549 258,379 FY25 301,172 455,420 525,503 541,563 571,966 740,986 629,408 445,069 353,440 361,212 328,327 272,439 FY26 361,050 465,269 515,749 150,000 250,000 350,000 450,000 550,000 650,000 750,000 850,000 RSW EnplanementsSouthwest Florida International Airport (RSW) Enplanements1 1 SOURCE: Lee County Port Authority Monthly Statistics. Page 509 of 581 PARADISECOAST.COM73 INDUSTRY DATA | LAST 12 MONTHS RSW INFLOW VS. OUTFLOW January February March April May June July August September October November December INFLOW 526,231 601,672 722,642 549,572 389,793 345,133 359,761 319,590 277,820 413,639 475,420 586,707 OUTFLOW 541,563 571,966 740,986 629,408 445,069 353,440 361,212 328,327 272,439 361,050 465,269 515,749 250,000 300,000 350,000 400,000 450,000 500,000 550,000 600,000 650,000 700,000 750,000 Southwest Florida International Airport (RSW) Inflow (Deplanements) vs. Outflow (Enplanements)1 1 SOURCE: Lee County Port Authority Monthly Statistics. Page 510 of 581 PARADISECOAST.COM74 INDUSTRY DATA | LICENSED RENTAL UNITS Licensed Transient Rental Units as of January 1st, 20261 Hotel Motel Vacation Rental Total Naples 5,473 1,256 3,351 10,080 Marco Island 1,275 121 2,093 3,489 Immokalee 0 70 106 176 Everglades City 38 36 8 82 Goodland 0 0 31 31 Chokoloskee 0 13 1 14 Ave Maria 0 0 3 3 Total 6,786 1,496 5,593 13,875 1 SOURCE: Florida Department of Business & Professional Regulation. Page 511 of 581 75 THANK YOU Page 512 of 581 Monthly Report | December 2025 Page 513 of 581 Table of Contents ParadiseAdv.com Zartico Visitor Insights Organic Social Media Campaigns Marketing Investment Media Review 3 6 14 24 11 Email 2 Page 514 of 581 1 Zartico Visitor Insights Page 515 of 581 ParadiseAdv.com Zartico: Visitor Insights | Visitor Flow and Spending ParadiseAdv.com Out-of-state visitors made up 58% of visits and 90 % of overall spend in December 2025 In-state visitors made up 42% of visits and 10% of overall spend Out of State visitation outperformed in-state stats for visitor spending Day visitors (65%) Overnight visitors (34%) Chicago, IL ranked as the top DMA in spending market Followed by: Minneapolis, Milwaukee, Boston, and New York, NY Chicago. IL visitors spent more on Food and Beverage and Retail Tampa-St. Petersburg overnight visitors rank #1 in top visitation for the month of December Followed by: Miami-Ft. Lauderdale, FL and Orlando, FL Top 2 Out-Of-State: New York, NY and Chicago DMAs In-state top visited place in December: Fakapachee Strand Preserve State Park Out-of-State top visited place in December: Paradise Coast Sports Complex followed by Naples Grande Beach Resort Out-Of-State In-State Visitors Overnight Vs. Day Visitation Top DMA Spending Market Top Overnight Markets Destination Visitation Zartico: Visitor Insights | December 2025 4 Page 516 of 581 ParadiseAdv.com 62% December Occupancy $384 Hotel ADR $241 Hotel RevPAR Zartico: Visitor Insights | December 2025 5 Page 517 of 581 2 Organic Social Media Page 518 of 581 ParadiseAdv.com Social Media (Organic) - Summary ●Implemented annual content strategy across all social media platforms. ●Conducted day-to-day operations, including but not limited to content creation, LIVE streams, content curation, and reporting/analysis, etc. ●Completed the January 2026 content calendars to be shared across social media platforms. ●Established Instagram Story topics for Client to implement in January 2026. ●Supported Client in community management, social listening, optimization, and reporting/analysis, etc. ●Increased timely event coverage resulting in more live story shares, recap videos and an asset library which will be used for future event promotions. ParadiseAdv.com 7 Page 519 of 581 ParadiseAdv.com 69,301 Followers +2,255 Net Growth 17,805 Engagements 34.3% Decrease 929,917 Impressions 4.5% Increase Summary: In December we continued to see steady follower growth, adding over 2,000 new followers for a total of 69,301 followers. While engagements decreased in December, our impressions increased signaling that our content is still being reached and seen. Our top-performing posts for December include a Stone Crab reel for Little Bar Restaurant, a Stone Crab reel featuring Kelly’s Fish House, and Christmas Tree Lighting Reel for Mercato. Looking ahead, we’ll keep prioritizing timely content captures, with a renewed emphasis on live Stories to drive interaction and event coverage to maintain momentum as we move into the remainder of the year. Organic Social | Facebook 8 Page 520 of 581 ParadiseAdv.com Organic Social | Instagram 25,510 Followers +334 Net Growth 3,015 Engagements 0.1% Increase 94,238 Impressions 14% Decrease Summary: On Instagram, we added 334 new followers in December continuing steady growth. While our impressions and video views dipped in December, this is consistent with the time of year and common content fatigue among viewers around the holidays. It is important to note our engagement rate increased 304% in December when compared to last year. Top-performing content included a Stone Crab reel for Little Bar Restaurant, a Holiday Events promotional reel and a carousel featuring User Generated Content for Families. Looking ahead, we’ll focus on increasing engagement momentum by producing more timely-captured reels and timely, interactive content throughout January with the use of event coverage, ManyChat and daily interactive stories on Instagram. 58,098 Video Views 14% Decrease 9 Page 521 of 581 ParadiseAdv.com Media | Organic Social 373,919 Total Impressions 11,768 Post Engagements 25,510 Total Followers 55,862 Post Engagements 2,280,565 Total Impressions 69,301 Total Followers Instagram Facebook Year-To-Date 10 Page 522 of 581 3 Email Page 523 of 581 ParadiseAdv.com Email | Lesiure E-Scapes 54,996 Owned 19.07% Owned 18.9% Owned Subject Line: Winter Feels Wonderful on Florida’s Paradise Coast Most-Clicked Link: A Guide to Unmissable Events in Naples, Marco Island & the Everglades Recipients Open Rate CTO Rate 12 Page 524 of 581 ParadiseAdv.com Email | Meetings E-Scapes 4,017 Owned 20.46% Owned 19.86% Owned Subject Line: Cheers to the New Year on Florida’s Paradise Coast Most-Clicked Link: www.paradisecoast.com/Meetings/Reque st-for-Proposal-Meetings Recipients Open Rate CTO Rate 13 Page 525 of 581 4 Campaigns Page 526 of 581 ParadiseAdv.com Year-Over-Year - Summary ●This year, Digital Media has driven a 90x ROAS, compared to the 12x ROAS we saw last December ●Performance was strong this December with a 92% increase in Revenue YoY, while spending 74% less YoY ●This was accomplished by pushing spend towards proven vendors like Expedia, where we know users are high quality, high intent, and ready to convert. ○Expedia drove over 95% of all revenue for the month, showing the strongest performance and best efficiency of all partners. ●Additionally, spend was lowered this year, with limited campaigns running compared to last year. ○This year, not running UK, Germany, or Disaster Recovery campaigns reduced overall spend and helped us also focus budget to where it’s most efficiently used. ParadiseAdv.com 15 Page 527 of 581 ParadiseAdv.com Media | Performance $4,500 Total Estimated Digital Spend 849,350 Total Impressions 3,048 Total Clicks to Site 0.36% CTR December’s two Contract campaigns: Arts & Culture and Luxury 16 Page 528 of 581 17 Marketing Investment Media Review Page 529 of 581 ParadiseAdv.com Media | Performance $68,889 Total Estimated Digital Spend 6,433,521 Total Impressions 7,094 Total Clicks to Site 0.11% CTR December’s one Marketing Investment campaign: Sustaining 18 Page 530 of 581 ParadiseAdv.com Media | Performance 20,574,843 Total Impressions 23,276 Total Clicks to Site 137,223 Total Video Views 0.17% CTR 83% VCR Top performing media partners for December: ●For Sustaining, Expedia ended with a 0.20% CTR ●For Arts & Culture, MobileFuse delivered a CTR of 0.38% ●For Luxury, Garden & Gun delivered a CTR of 0.20% Industry Benchmark: CTR: 0.33% VCR: 70% December’s one Marketing Investment campaigns: Sustaining 19 Top Performing Creative: Arte Viva MobileFuse Banner Page 531 of 581 ParadiseAdv.com Expedia | December Room Night Results - Sustaining From those exposed to the Expedia advertising in the month of December came the following performance Highlights: ●The advertising drove 3,051 room nights for total gross bookings of $6,100,000 ●The largest share of bookings came from Brands Bundle US ($3.5 million)with VRBO second ($2.6 million) ●The $6.1 million in gross bookings made for a 103.4:1 Return on Ad Spend ●7,9777 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (23.6%) were those who booked 31-60 days out and the second largest (15.4%) were 0 to 6 days out 20 Page 532 of 581 ParadiseAdv.com Expedia | December Flight Results - Sustaining Flights booked on Expedia from those exposed to advertising The most tickets were sold from the Chicago, Boston, & Minneapolis markets. Cleveland has the longest stay in market, at over 6 days. 21 Page 533 of 581 ParadiseAdv.com Adara IMPACT | December Results From those exposed to our digital advertising in December the following results were shown. 65 Hotel Bookings 1,142 Flight Bookings 1,680 Hotel Searches 17,713 Flight Searches $140,984 Hotel Revenue 1,536,290 Total Impressions 104 Total Clicks 32,685 Total Trackable Website Visits 22 Page 534 of 581 ParadiseAdv.com Adara IMPACT | December Booking Window From those exposed to our digital advertising in December the following results were shown. Booking Windows: The booking window - from when they booked to arrived in destination - for flights was 52 days, around 7 weeks. The booking window - from when they booked to arrived in destination - for hotels was 45 days, about 6 weeks. 23 Page 535 of 581 ParadiseAdv.com $140,984 Adara Impact hotel revenue. $6,100,000 Expedia hotel and vacation rental revenue. $6,240,984 Total Revenue from those exposed to digital advertising in November FY26 $68,889 Spent in December digital advertising December FY26 ROAS = 90X Return on Ad Spend Digital Media ROAS | December Results 24 ↓5.5% YoY ↑97% YoY ↑92% YoY ↓74% YoY ●YoY performance shows strong performance due to improved ad placement and audience targeting, focusing budget on high performing vendors like Expedia, while cutting budgets to low performers ●Spend is decreased due to less overall campaigns compared to December FY25 Page 536 of 581 ParadiseAdv.com Media | Paid Search 458,439 Total Impressions 33,506 Total Clicks to Site 7.31% CTR Top Performing Campaign: Sustaining continued it’s great start to the new FY, with a 7.31% CTR. Top Performing Ad: Beaches Insights: Continuing to see higher CTR on the campaign, indicating an engaged user base. This is also reflected in the extremely low CPC, nearly $1 below industry benchmark, it shows we’re driving high quality users at a low cost. $0.54 CPC December had one campaign: Sustaining 25 ↑9.7% MoM ↓48% YoY ↓4.6% MoM ↑25% YoY ↓13% MoM ↑141% YoY ↑5% MoM ↓20% YoY ●MoM performance remains stable, with minimal change in metrics. Impressions increased showing stronger reach but, clicks decreased showing less user engagement, potentially due to seasonality ●YoY performance shows great improvement in efficiencies, with nearly 50% lower impressions, clicks increased 25% at a CTR over 100% higher than last year, and at a CPC 20% cheaper. All indicating a stronger, higher intent audience being targeted this year. Page 537 of 581 ParadiseAdv.com Ad Group Campaign Impressions Clicks CTR CTR Industry Benchmark Avg. CPC CPC Industry Benchmark Beaches Sustaining 214,106 12,283 5.74%4%$0.52 $1.35 Things To Do Sustaining 94,912 9,123 9,.61%4%$0.56 $1.35 Visit Sustaining 85,061 7,684 9.03%4%$0.56 $1.35 Events & Attractions Sustaining 51,542 3,672 7.12%4%$0.55 $1.35 Where To Stay Sustaining 12,818 744 5.80% 4%$0.52 $1.35 Media | Paid Search Breakdown 26 Top Performing Ad: Beaches Broad Match - 9,144 Clicks Page 538 of 581 2026 THANK YOU 27 Page 539 of 581 Website Analytics December 2025 I February 17th, 2026 Page 540 of 581 ●Sessions once again increased MoM, showing continued improvements due to paid media.. ●Quality in those audiences continues to increase with that traffic volume, with Engaged sessions increasing, alongside a near flat Engagement RAte & Average Session Duration. ●Once again the traffic across the entire month, stayed steadily above the traffic from November, meaning we consistently improved the volume of traffic coming into the site.. Page 541 of 581 ● ●The Home page took over as the top page, with the paid media campaigns pushing users to that as our landing page.. ●Beaches was second highest page by Sessions. Once again, paid media pushing users to that page for specific searches/creative ●Average time on site, increased MoM for all top 5 pages except the home page, which is a big callout because it shows users are wanting to stay and see information on those pages. With the homepage seeing a decline, it could indicate that users are instead finding what they want then leaving the page, causing that metric to drop. Page 542 of 581 ●Florida once again leads all markets in total sessions, with Miami ranking in the top 5 performing cities. ●Virginia & New York jumped into the second and third spot, as our targeting begins to target users in those known Northeastern states. Page 543 of 581 Definitions Sessions: Group of user interactions with your site or app that take place in a given time frame. Is initiated when a user views a page or screen and no other sessions is active, a session is end after 30 minutes of inactivity Engaged Session: The number of sessions that lasted longer than 10 seconds, had a conversion event, or had 2 or more screens/page views Engagement Rate: Percent of engaged sessions; the inverse of bounce rate; (Engaged Session / Sessions) Total Users: The total number of unique users who logged an event on the site Average Session Duration: The amount of time a user stays on the site across multiple pages, starting from the initial landing page to leaving the site PoP % Change: Period over Period, the change in metric as a comparison to the previous period, in this case the previous month. Page 544 of 581 Thank You for Your Partnership. apartnerforgood.com Page 545 of 581 DATE: January 15, 2025 TO: Jay Tusa, Sandra Rios Naples, Marco Island, Everglades CVB FROM: Erin Murphy, Mackenzie Comerer, Brittany Chapman Lou Hammond Group CC: Lou Hammond RE: December 2025 TDC Report Following is a summary of services conducted by Lou Hammond Group on behalf of the Naples, Marco Island, Everglades CVB during December 2025. 1) MEDIA HIGHLIGHTS TOTALS Media Impressions: 263,779,597 Media Value: $324,225.15 FLAMINGO – Print + Online Winter Issue CIRC: 10,343 December 1, 2025 UVM: 20,000 Ad Value: $3,484 Southern Living - Online December 5, 2025 UVM: 18,174,865 Ad Value: $18,450.55 Travel + Leisure, syndicated by Yahoo!Life – Online December 9, 2025 UVM: 49,044,090 Ad Value: $111,098.75 Garden & Gun - Online December 9, 2025 UVM: 330,505 Ad Value: $3,057.17 Garden & Gun - Online December 10, 2025 UVM: 330,505 Ad Value: $3,057.17 Condé Nast Traveler - Online December 11, 2025 UVM: 2,536,940 Page 546 of 581 Ad Value: $23,466.70 Midwest Living - Online December 11, 2025 UVM: 229,814 Ad Value: $2,125.78 Four Seasons Magazine - Print Fall/Winter Issue UVM: 91,000 Ad Value: $14,420.00 The New York Times - Online December 15, 2025 UVM: 139,869,459 Ad Value: $80,424.94 FamilyVacationist - Online December 16, 2025 UVM: 41,476 Ad Value: $1,384.87 Southern Living - Online December 17, 2025 UVM: 18,174,865 Ad Value: $18,450.55 Beach.com - Online December 19, 2025 UVM: 8,505 Ad Value: $78.67 The Boston Globe - Online December 25, 2025 UVM: 4,018,905 Ad Value: $2,310.87 USA Today - Online December 27, 2025 UVM: 3,621,976 Ad Value: $2,082.64 Travel and Tour World - Online December 29, 2025 UVM: 4,403,140 Ad Value: $9,644.76 Only in Your State, syndicated by AOL.com - Online December 29, 2025 UVM: 22,873,209 Ad Value: $30,687.74 Page 547 of 581 2) MEDIA HOSTING Media Visits • Perri O. Blumberg, Freelance: New York Post (Dec. 5-8, 2025) Upcoming • Diane Bair, The Boston Globe (Jan. 21-23, 2026) • Stephanie Vermillion, Freelance: National Geographic (Jan. 23-24, 2026) 3) PROJECTS/MEDIA OUTREACH Monthly Pitches • Best Places to Travel in 2026 • America250 Celebrations at Museums • Stargazing at Big Cypress National Preserve • Health & Wellness Resorts; Destinations for Rest & Relaxation • State Parks That Rival National Parks • Multi-Generational Travel: Family Guide to Naples 4) PARTNER COMMUNICATIONS • Lou Hammond Group tracked local developments, connected with partners and organized press materials from the Marjory Stoneman Douglas Visitor Center, Naples Grande, Omasava, Sava, JW Marriott Naples, Old Naples Hotel & Innovation Hotel. ### Page 548 of 581 VISITATION December 2025 Reported to the Tourist Development Council for their February 17, 2026 meeting Page 549 of 581 4,370 TOTAL VISITORS IN DECEMBER DECEMBER 2024 DECEMBER 2025 Collier Museum at Government Center 533 843 Immokalee Pioneer Museum at Roberts Ranch 365 520 Marco Island Historical Museum 1559 1896 Museum of the Everglades 935 922 Naples Depot Museum 1075 0 TOTAL 5426 4370 Outreach: Educational 74 148 Outreach: Marketing 885 41 Page 550 of 581 Page 551 of 581 Page 552 of 581 Free-Form Responses How would you describe your experience at the museum today? Do you have any recommendations for improving the museum experience? "Would love to see more historical photographs of trains, coming to Naples and at the station, etc.“ "No" "Educational. Beautiful and interesting uu“ "Lovely “ "Staff was very welcoming and would answer any question that we had" Page 553 of 581 Customer Satisfaction Overall Experience Service Satisfaction Page 554 of 581 Current Exhibits & Events Page 555 of 581 EXHIBITS Growing Obsession—the Enchanting Story of Orchids in the Everglades February 24, 2026 – June 20, 2026 Museum of the Everglades Page 556 of 581 EXHIBITS Immokalee Restaurants: The Best Tasting Business Around February 10, 2026 – May 16, 2026 Immokalee Pioneer Museum Page 557 of 581 EVENTS History & Heritage Days at Everglades Seafood Festival February 14 & 15, 2026 Museum of the Everglades Page 558 of 581 PARTNER EVENTS Key Marco Cat Celebration February 12, 2026 Marco Island Historical Museum Page 559 of 581 PARTNER EVENTS NAACP Annual Black History Celebration February 22, 2026 Naples Depot Museum Page 560 of 581 UPCOMING PRESCHOOL PROGRAM Wild Florida Collier Museum at Government Center February 25, 2026 Visit colliermuseums.com for more information Page 561 of 581 WORKSHOPS Introduction into Leather Working February 28, 2026 Immokalee Pioneer Museum At Roberts Ranch Visit colliermuseums.com for more information Page 562 of 581 UK & IRELAND MONTHLY REPORT OMMAC Activities Reporting Period: December 1-31, 2025 STRATEGIC HIGHLIGHTS ● ILTM – luxury global trade show, France – attended this prestigious trade show as added value through OMMAC at no cost to the CVB. Recommending to participate in future with Brand USA – see detail below. ● TTG, Leading UK and Ireland Trade Publication, Secured coverage following distribution of the latest What’s New release, timed strategically ahead of the peak booking period. Reach: 75,000 and Value: $679. UK AND IRELAND MARKET UPDATE ● Travel updates - The UK and Ireland are ending 2025 with record-breaking travel demand, particularly to the US and Asia, with passenger numbers set to exceed 300 million and airlines expanding long- and short-haul routes amid intense competition. ● Economic update - UK inflation has eased to 3.2% in November (down from 3.6% in October), prompting a base rate cut to 3.75%, while Ireland's economy remains strong with robust GDP growth and steady travel demand to the USA. ● Trends - In 2026, major global events, including the FIFA World Cup, the Winter Olympics, and landmark anniversaries and new openings, are shaping travel planning and marketing strategies for 2026. Other notable highlights that the UK travel industry is leveraging include America's 250th anniversary and Route 66 Centennial. MARKETING, SALES, AND PROMOTIONAL ACTIVITY TRADE OVERVIEW ● Consumer and booking behaviour - UK card spending dipped late in 2025, but travel agents outperformed as holidays remain a priority; while consumers are becoming more value- conscious, forward bookings are strong, with summer 2026 up 27% year-on-year. ● Evolving travel motivations - Alongside price sensitivity, demand is shifting toward wellness-led and experience-driven travel, with trends focused on slower, more intentional holidays that support mental and physical wellbeing. TRADE ACTIVITY ● Brand USA – follow up joint European meeting/call – we’ve indicated co-op on website activity in line with launch of new Brand USA campaign live in nine key international markets – ‘America the Beautiful’. ● Paradise Advertising - conference call with team review UK co-op budget and procedures plus recommended the Brand USA co-op within the global activity for consideration. ● USAirtours and Travelplanners – approve copy for final co-op campaign added value activity – see below examples with Cruise and Stay and direct CTA with Hotel partners e.g. Naples Hilton. ● Year-end report on room night production – reaching out to over 65 UK and Ireland Tour Operators for reporting and updates on market. ● ILTM – luxury global trade show, France – attended this prestigious trade show as added value through OMMAC at no cost to the CVB. Meetings were held with senior Brand USA Page 563 of 581 representatives, who were researching if they should attend in the future. We recommend participation in future with Brand USA – to be reviewed. ● Visit Florida – in communication and seeking updates – Visit Florida confirmed data should be available in January. ● Visit USA – raised petition against charges for National Parks for International visitors – this will have an impact for Everglades and visitors to Florida’s Paradise Coast – details sent to CVB. ● Pre IPW VIP fam – following up on invitations for exclusive destination visit pre IPW May 2026. ● On going outreach and planning for new fiscal with future co-op marketing campaigns. ● Confirmed two partnerships with Trailfinders and Tour America – will seek approval accordingly. ● On going follow up Sky Sports, consumer Golf promotion and World Cup legacy opportunities. ● Updates – industry updates included within our CVB weekly online meeting for planning. ● Mailing House – maintained distribution of CVB literature for consumer and trade requests. PUBLIC RELATIONS AND COMMUNICATIONS ACTIVITY ● Media Trends - 2026 holiday planning, wellness-led breaks, hotel openings. ● Media Pitches (3) - Themes: New openings and routes, 250 years of the US, Family Travel. ● Media Meetings (4) - Divia Thani, Global Editorial Director, Conde Nast Traveller; Lucy Kehoe, Senior Editor, Suitcase & AFAR; Nick Boulos, Freelance; Olivia Squire, Features Editor, Conde Nast Traveller. DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 22/12/25 TTG Online Editorial Team Redefining Paradise: 2026 News from Florida's Paradise Coast 76,400 $679 22/12/25 loveEXPLORING Online Jacqui Agate America's most underrated attractions better than the big hitters 216,200 $1,946 22/12/25 loveEXPLORING Online Ella Buchan Unmissable US experiences for your wish list 216,200 $1,946 PDFs here TOTAL (3) 508,800 $4,571 Below: Travelplanners co-op campaign final added value activity highlighting Cruise and Stay packages and CVB industry partners eg: Naples Hilton: Page 564 of 581 Page 565 of 581 1 10. DACH & BeNeLux MARKETS DiaMonde GmbH & Co. KG., Annette Eckhardt, Account Director December Review • Luxury trade fam 2025 from Dec 6-11 • Follow-up media and tour operator visits of November 2025 • Final preparations and approvals for our Q1 2026 campaigns & events • Press Release “Stone Crab Season” sent out on December 10 • Finalization of the 2025 room night report January Forecast • Individual media visit of German journalist Silvia Stammer from Jan 3-5 • Participation with brochure distribution at Dutch travel show Vakantiebeurs Utrecht, January 8- 11 and Austrian travel show “Ferienmesse Wien”, January 15-18 • Personal attendance and presentation at B2C Florida event of Dutch tour operator “TIOGA Tours” on January 24 • Follow-up luxury fam tour • Preparations for IMM & ITB 2026 including appointment scheduling and booth design Summary of achievements • Executed luxury fam trip to the destination with 3 luxury travel advisors from Dec 6-12 • The Hilton Marco Island confirmed the participation as co-exhibitor at leading B2B show ITB Berlin from March 3-5 • Secured 2 out of 3 tour operators for our planned pre-IPW fam tour to the destination from May 14-17, 2026, plus one tour operator visiting Naples after IPW. Sales Activities – B2B & B2C • De Jong Intra Vakanties, Wilfired Verkaik, Senior Product Manager Long Haul, Netherlands Followed up on their business for 2025. They have booked 350 room nights (Jan-Nov), compared to 575 room nights in 2024. FY 26 they have so far registered 300 room nights in total, and they see a slow recovery. We gave him a short hotel and destination update and we will see him again at IPW. • Exit Reizen BV, Sandra Van Denberk, Product Manager USA, Netherlands Spoke to Sandra to give her an update on the destination. They do feature the Compass Hotel Naples, and it is very popular with their clients. We have the new images received by Compass and she is interested to schedule a webinar in January 2026. • Travel Time, Melanie Modder, Product Manager, Netherlands For the destination Naples, a total of 126 bookings with approx. 260 room nights have been recorded to date, and the following hotels are the most popular ones: Hilton Naples, Inn on Fifth, Best Western Naples Inn & Suites, Naples Bay Resort, Bellasera Resort and Bayfront Inn Fifth Avenue. Naples remains an established destination within the portfolio and continues to be actively promoted. Current booking volumes suggest moderate performance, with expectations that demand may recover for the 2026 season. Melanie will be attending our pre IPW fam. Marketing Activities Page 566 of 581 2 • Go2travel, Michael Boetchi, Managing Director, Switzerland After receiving the PO and approval from Claudia Wood we confirmed the B2B/B2C campaign with go2travel. The campaign includes social media marketing, newsletter inclusion and participation in their B2B event which will be taking place in Zurich on February 27th, 2026. • CRD Select, Carina Marxen, Germany We approved the content (content cards & advertorial) for our luxury campaign with CRD Select, Palm Beaches and the Florida Keys. The campaign will take place in Q1 2026. • CANUSA, Alexandra Wirsum, Marketing Manager, Germany We approved content (Pinterest Ads) for our luxury campaign with Palm Beaches. The extensive B2C campaign will take place in Q1 2026. • TourConsult, Andreas Fraissl, Owner, Germany Tour Consult has proposed a highly targeted campaign for early 2026, designed to further strengthen and expand the Naples product. Andreas’ clients consistently respond very well to itineraries that combine coastal destinations with immersive nature experiences. Building on this insight, the campaign will introduce a new Naples travel package featuring excursions to the 10,000 Islands and the Everglades - a combination that strongly differentiates the product and adds clear customer value. The campaign includes: development of a new Naples travel package, prominent website placement, dedicated promotion across social media channels and newsletter, Planned for February/March 2026, the campaign is ideally timed to influence booking decisions and drive visibility ahead of the 2026 season. Cost share is USD 3,000 to be paid by the CVB with PO. We have sent the PO request to Claudia Wood on 12/19. • Urlaubstracker, Melanie Wittek, Senior Key Account Manager After the success of our FY 25 campaigns Urlaubstracker has proposed a targeted B2C Campaign (3.5. users in Germany and Austria (Facebook: 1.1 Mio users, Insta 551 k for Naples, Marco Island & Everglades exclusively. Campaign inclusions: - Update of our landing page https://www.urlaubstracker.de/naples-sehenswuerdigkeiten/; 1x deal post (combi flights / hotel), 1x Instagram reel or feed post, 1 Instagram storyline and 1 x app push top deal. Cost share is US$ 3000 to be paid via PayPal. Media / PR / Communications Activities • One million places Followed up Sandra and Michael about their visit to Naples from Nov 22-25. The family loved the destination, the activities and the Compass Hotel Naples which perfectly fits family travel. The first social media posts went online in early December. The samples will be shared in our next clipping report. They thanked our collaboration. • Social Media Posts Paradise Coast has been allocated a series of social media posts on the German Paradise Coast B2C Page (16k followers) and the B2B page. Please refer to our January clipping report for screenshots of the posts. Page 567 of 581 IKŌNIK Destinations Collective Reporting Period: December 1 - 31, 2025 1 Highlights: ● 6 groups turned definite/980 room nights Subject December 2024 December 2025 Number of Meeting Planner Contacts 325 500 Number of RFP leads sent 13 21 Number of Shows Attended 5 5 RFPS Event Name Organization Contact State Dates Room Nights 2026 ECA Conference HelmsBriscoe Tanya Baker OH April 16-18, 2026 40 2027 ESICA Fall Conference HelmsBriscoe Tanya Baker OH September 14-19, 2027 225 FUSE powered by AIME ConferenceDirect Mary Flynn ND September 20-26, 2027 1847 2026 TCS NA Summit HelmsBriscoe Lisa Heim MN October 22-28, 2026 1060 2026 ECA Confernce HelmsBriscoe Tanya Baker OH April 16-18, 2026 40 2027 ISSA Winter Board Meeting Maritz Select Bill Martin IL February 28- March 4, 2027 105 2027 CEMID Spring Incentive CEM Michelle De Clerek IA April 16-28,2026 429 RFPFIS26 Leadership Merchant Partner Summit BCD Meetings and Events Elissa Dunn IL April 7-9, 2026 120 ASGA 2027 Annual Meeting Selection Factor Erik Benson MN January 28- February 4, 2027 950 FHRA Annual Meeting, Spring 2028 NHS Global Events Allison Hines IL April 7-13, 2028 595 Winfield United 2028 Leadership Conference Prestige Global Meeting Source Caitlin Schultz MN June 24-29, 2028 993 WEX SPARK ConferenceDirect Bob Kobosky IL April 3-10, 2027 2795 Page 568 of 581 IKŌNIK Destinations Collective Reporting Period: December 1 - 31, 2025 2 Plant Moran Management Team Meetings Made Easy Yvette Campbell MI February 17-19, 2026 24 Scotts Sales Conference HelmsBriscoe Lori Stickley OH November 19-20, 2026 2660 Ford Boston Incentive Maritz Kathryn Wolf MI February 22-23, 2026 47 BD Canada NSM 2026 SDI Meetings & Incentives Lindsay Tanquary IL November 21-26, 2026 632 FCSA-CMR 2027 HelmsBriscoe Danise Brownlee NE March 2-5, 2027 142 NADA April 16-21, 2027 Maritz Michelle Rezek MO April 17-21, 2027 49 AIA Annual Conference HelmsBriscoe Jennifer Romine IL April 29-May 5, 2028 1735 Canon USA President's Club Maritz Joy Balis MO May 12-20, 2027 257 NADA February 7-10, 2027 Maritz Amy Braun MO February 6-19, 2027 62 PROSPECTING and OTHER ACTIVITIES ● Contacted all incoming leads for updates and recommendations. Followed up with open leads ● Dec 2 - Destination Reps Meeting - Chicago ● Dec 2, 2025 - SITE Chicago Holly Trolley - BQ attended ● Dec 3, 2025 - PCMA Midwest Holiday Party - BQ attended ● Dec 3, 2025 - Maritz Unwrap Event - Chicago - BQ attended ● Dec 6, 2025 - SITE Florida Holiday Luncheon - Miami - Maura Attended ● Dec 10, 2025 - Motivation Excellence Incentive House - Virtual Presentation to 19 meeting and event planners ● Dec 17, 2025 - Maura attended the NMIE group site visit to the new Four Seasons Naples LOOKING FORWARD (Trade Shows & In-Market Events) ● January 22 - Florida Midwest Bureau Presentation to SmithBucklin ● January 29 - SITE Chicago AGM ● Feb 4 - SITE Florida Theater Hosted Buyer Event - Fort Lauderdale ● Feb 24 - 26 - Retreats Resources, Florida Roadshow ● March 11 - SITE Chicago Shamrock Social, Grand Rapids Michigan ● April 22 - SITE Chicago Spring Educational ● May 11-13 -Maritz Elevate ● July 31- SITE Grand Slam ● August 24-26 - Maritz Activate Page 569 of 581 1 Collier County TDC - Meeting Date: Jan 20, 2026 STAFF REPORT This report summarizes staff activity from Nov 1–30, 2025, with a focus on strategic initiatives, lead generation, key outcomes, and departmental highlights organized by focus area. Page 570 of 581 2 Collier County TDC Staff Report Executive Summary Key Highlights • Generated 37.6 million earned media impressions, valued at $143,673, with national and international coverage in Travel + Leisure, Condé Nast Traveler, AFAR, Southern Living, Midwest Living, and Travel Dreams Magazine. • Achieved major destination recognition with Naples named among Travel + Leisure’s “50 Best Places to Travel in 2026.” • Advanced implementation of the new “The Senses” brand campaign, including creative deployment across digital, print, and out-of-home advertising. • Finalized and launched multiple Winter and Sustaining Advertising Campaigns across Expedia, Kayak, TripAdvisor, MobileFuse, Florida Golf Alliance, Clear Channel billboards, and meetings-focused digital platforms. • Hosted the CVB Partner Appreciation Luncheon on November 18 with strong industry participation, reinforcing partner engagement and alignment heading into the peak season. • Supported major sports tourism initiatives, including finalizing sponsorships for the CME Group Tour Championship and Grant Thornton Invitational and activating the inaugural YMCA National Pickleball Tournament, welcoming more than 617 athletes from across the U.S. • Secured 4 definite group bookings totaling 3,712 room nights, while distributing 19 RFPs and engaging with more than 285 clients across group and specialty markets. • Advanced international trade efforts through Signature Travel Network, conducting 40 pre-scheduled meetings with luxury advisors and establishing IPW 2026 pre -FAM plans for German and UK/Ireland markets. • Finalized the 2025 Annual Impact Report and continued coordination with Procurement on key solicitations, including media monitoring services and the 2026 Visitor Guide RFP. • Maintained strong digital engagement, generating 800,000+ social impressions, 28,000+ engagements, and 1,600+ new followers during the reporting period. Strategic Priorities • Continue full rollout and optimization of “The Senses” brand campaign across leisure, meetings, and international markets. • Advance procurement and contracting initiatives, including media monitoring services and the 2026 Visitor Guide. • Strengthen airline and regional partnerships, including exploratory discussions with Discover Airlines and Lee County for future cooperative campaigns. • Build momentum for sports tourism and signature events, leveraging major tournaments and national pickleball exposure to drive room nights and visibility. • Prepare for upcoming international and domestic trade engagements, including IPW 2026 pre-FAM execution and early 2026 sales missions. Page 571 of 581 3 • Expand earned media and press visit strategy to capitalize on recent national recognition and peak-season storytelling opportunities. • Support FY26 planning efforts, including legislative monitoring, partner alignment, and continued coordination with industry associations. • Maintain robust partner engagement through communications, hosted events, and collaborative marketing initiatives to ensure alignment entering high season. Marketing, Public Relations & Communications Sandra Rios, PR & Communications Manager / Jennifer Chase, PR Specialist • Attended the Marco Island Airport Hangar ribbon-cutting ceremony and prepared talking points for the unveiling. • Planned and executed the Partner Appreciation Luncheon on November 18 at Naples Grande Beach Resort. • Continued progress on the Tourism Marketing & Promotions solicitation in coordination with Procurement. Marketing Performance • Continued the procurement process to finalize the Meltwater media monitoring service contract. • Reviewed and approved distribution of the November Consumer E-blast. • Drafted solicitation guidelines for the 2026 Visitor Guide RFP. • Finalized the Weddings advertising campaign with Garden & Gun. • Oversaw Visitor Guide fulfillment. • Confirmed a Collier County featured episode with Natalie Helton on the PBS series Love, Eat, Travel (Spring 2026). Communications and Partner Engagement • Created, edited, and distributed the November CoastLines newsletter, achieving a 43% open rate and 4% click-through rate. • Planned, prepared, and executed the Partner Appreciation Luncheon and program. • Drafted and distributed the Destinations Florida November “Quick Trips” article. • Finalized and distributed the Q4 “What’s New” press release. • Approved newsletter copy points for the UK Travel Trade “Daily Quiz” takeover. • Approved creative assets for the Porter Airlines Travel Trade campaign. • Fulfilled media requests from Social Life magazine and the German publication Welt am Sonntag. • Fulfilled media requests for Megan Margulies (Travel + Leisure / National Geographic). • Responded to media inquiries from Terry McDevitt (Gulfshore Business) regarding September TDT collections and Laura Layden (Naples Daily News) regarding the 2026 tourism outlook. • Hosted visiting journalists: o Dan Donovan, Ottawa Life / Visit Florida (November 18–20) o Michael Schmidt, One Million Places (Germany) (November 22–25) Page 572 of 581 4 o Suzanne Wright, freelance writer for USA Today, visiting Shy Wolf Sanctuary • Approved the December social media posting calendar. • Finalized assets, Visitor Guides, and promotional materials for the All -Star Sponsorship at the inaugural YMCA National Pickleball Tournament at USOP, welcoming more than 617 athletes from across the U.S. Strategic Planning • Integrated the new advertising campaign, “The Senses.” • Reviewed potential 2026 legislative updates with the Board of Directors of the Florida Restaurant & Lodging Association (FRLA). New, Articles, Press Releases All partner press releases, and news articles can be found here. Highlights: • AFAR (UVM: 694,315) - Everglades City's very own Triad Seafood Market & Cafe featured in the article, 52 Regional USA Foods to Travel for in Every State. The article includes a direct link to Triad’s website, helping convert strong publicity into measurable engagement • Southern Living (UVM: 12,885,488) - Naples' inclusion in the article, 8 Best Places To Spend Thanksgiving In The South, According To Travel Experts. • Condé Nast Traveler article (UVM: 3,789,325), There's Another Chance to See the Northern Lights in the US Tonight—Here's How, which includes the line, "...Even if the auroras decide not to show, officially designated Dark Sky Places like Big Cypress National Preserve in Florida promise prime stargazing and outdoor adventure regardless." • Travel Dreams Magazine (UVM: 3,263) - Johnsonville Night Lights in the Garden article, Where to See Holiday Lights Across the U.S. This Season, ran in • Condé Nast Traveler (UVM: 2,536,940) - Naples Beach Club, a Four Seasons Resort: First In • Midwest Living (UVM: 229,814) - 25 Warm-Weather Vacations Our Editors Love to Take • Travel + Leisure - Naples has earned its place among the 50 Best Places to Travel in 2026, an extremely coveted annual list curated by the publication. Social Media Highlights • Paradise Coast social channels achieved over 800,000 impressions, 28,065 engagements, and 1,692 new followers during the reporting period. • Featured reels: o Stone Crab Festival Reel: https://www.facebook.com/reel/2706357129707390 o Beaches of Naples Reel: https://www.facebook.com/reel/2512578445782550 o Kirk's Fish House Reel: https://www.facebook.com/reel/1362904485504667 o Beach Timely Capture Reel: https://www.facebook.com/reel/1448775326216296 Page 573 of 581 5 Sales & Trade (Domestic & International) Group Meetings Lisa Chamberlain, CMP, Group Sales Manager • Distributed 19 RFPs/leads, conducted 285 client interactions, and completed 28 partner engagements. • Secured 4 definite group bookings, totaling 3,712 room nights. • Hosted a successful CVB Partner Luncheon on November 18 with 114 attendees. Collaborated with Naples Grande Beach Resort and The Naples Beach Club, a Four Seasons Resort, on filming partner segments. • Attended the Marco Island Airport Expansion ribbon-cutting and CME Women’s Leadership Day on November 21. • Conducted planning for upcoming travel and trade shows, including Florida Encounter, Northstar Meeting Group’s IPEC (February), and Retreats Resources (March). Specialty Markets Michelle Pirre, Sales Assistant • Distributed 5 RFPs, representing 278 total room nights and an estimated economic impact of $197,024.07. • Coordinated and hosted the Sigma Pi Phi Fraternity FAM, welcoming four guests and initiating contract negotiations with a destination resort. The FAM resulted directly from attendance at the Connect Specialty Trade Show in Miami and is projected to generat e 295 room nights with an estimated economic impact of $284,965.33. • Coordinated event venue logistics and décor for the CVB Partner Appreciation Luncheon, including site visits and securing sponsors for décor, promotional items, and giveaways. Global Travel Trade Claudia Wood, Global Sales Manager • November 9–12: Attended Signature Travel Network, conducting 40 pre -arranged meetings with high-producing luxury travel advisors to strengthen relationships and position Naples, Marco Island, and the Everglades for future leisure and luxury travel. • Held strategic planning discussions with Movement Marketing to outline 2026 initiatives. • Established IPW pre-FAM dates for May 14–17, 2026, hosting three German market guests and three UK/Ireland guests. OMMAC and Diamonde will manage invitations. • November 6: Sponsored and exhibited at the Ladies Power Luncheon, welcoming approximately 150 business and community leaders, with participation from three destination partners. • November 18: Attended the CVB Partner Appreciation Luncheon to share updates on CVB initiatives. Page 574 of 581 6 Arts & Culture John Melleky, Arts and Culture Manager • TDT Arts Grants FY 2025–26: Coordinated with Finance to finalize purchase orders for grant recipients and distributed purchase orders and signed agreements to arts organizations. • ¡ARTE VIVA!: Managed filming at Día de los Muertos events on November 1 at Naples Botanical Garden and Artis—Naples. • Reviewed FY 2026 arts and culture marketing plans and approved cultural assets for campaigns. • Attended 22 partner events, speaking engagements, and outreach meetings, including three ¡ARTE VIVA! events. (P-Card: $23.18 – CVB Partner Appreciation; Personal Payment: UAC Gala – $300) Finance and Operations Jennifer Leslie, Operations Support Specialist I • Reviewed and approved tourism invoices and P-Card transactions for payment. • Compiled and uploaded TDC reports and agenda materials for the December meeting. • Assisted the CVB team with the Partner Appreciation Luncheon on November 18. *Due to Collier County policies and a review by the County Attorney’s office, free tickets to events and productions cannot be accepted, even for grant-funded programs. No fundraisers are included in activities paid through TDT funds. Activities paid for by TDT money is pre-approved before the purchase occurs. Tickets are obtained for ¡ARTE VIVA! events, TDT Arts Grants funded projects, and to have at least one visit to each arts organization a season. If organizations have multiple series, only one activity in each series is chosen. Page 575 of 581 1 Collier County TDC - Meeting Date: Feb 20, 2026 STAFF REPORT This report summarizes staff activity from Dec 1–31, 2025, with a focus on strategic initiatives, lead generation, key outcomes, and departmental highlights organized by focus area. Page 576 of 581 2 Collier County TDC Staff Report Executive Summary Key Highlights • Earned media generated 263,779,597 impressions valued at $324,225.15, including national and international placements in major outlets such as The New York Times, Travel + Leisure, Southern Living, Condé Nast Traveler, and others. • The CVB received four Adrian Awards recognizing 2025 marketing efforts including: Bronze (Sports Campaign Video), Bronze (Dark Skies Campaign), Silver (All Is Perfect Hurricane Recovery Campaign), and Silver (Stone Crab Content Series). • December closed with strong digital momentum, reaching 2,654,486 impressions, generating 67,632 engagements, and adding 5,605 new followers across Paradise Coast social platforms. • Sales efforts produced strong lead volume and conversion activity, including 8 group RFPs/leads, 165 client interactions, and 7 definite booking totaling 2,495 room nights. • Sports and meetings outreach delivered continued pipeline growth, including 8 RFPs representing 4,433 potential room nights and an estimated $3.0M economic impact, with a major future booking secured for NSAA (2029) totaling 2,298 room nights. Strategic Priorities for December • Continued rollout and development of the new “Senses” brand campaign, including ongoing creative approvals and cross-channel campaign asset production. • Advanced FY 2026 marketing readiness through completion of major Winter and Sustaining campaign deliverables (CTV, high-impact display, contextual travel ads, and paid social assets), along with final preparations for signature events such as the 2026 Chubb Classic. • Strengthened infrastructure and long-term capability planning through early-stage evaluation of Symphony by Tourism Economics as a new CRM management system to support marketing and audience strategy. • Maintained active business development and destination engagement through targeted sales outreach, partner relations, and site tours, including activity related to the Naples Beach Club, a Four Seasons Resort. • Continued execution of core destination stewardship and strategic programming, including advancement of TDT Grant reimbursement processes and training development, international representation coordination through RFP activity, and continued global trade engagement to expand market reach. Marketing, Public Relations & Communications Sandra Rios, PR & Communications Manager / Jennifer Chase, PR Specialist • Earned media generated 263,779,597 impressions, valued at $324,225.15, including features in FLAMINGO Magazine, Southern Living, Condé Nast Traveler, Garden & Gun Magazine, The New York Times, Travel + Leisure, USA Today, Four Seasons Magazine, The Boston Globe, Family Vacationist, Travel and Tour World, and Beach.com. • Delivered welcome remarks on behalf of the CVB at the FC Naples New Kit Reveal event at Paradise Coast Sports Complex. • Welcomed the Grant Thornton Invitational golf tournament to The Ritz-Carlton, Naples, Tiburón, December 8–14. Page 577 of 581 3 • Attended the ribbon-cutting ceremony celebrating the opening of the Marjory Stoneman Douglas Visitor Center in Everglades City on December 12. Marketing Performance • Reviewed and approved distribution of the December Consumer Holiday e-blast. • Continued discussions with Procurement regarding the 2026 Visitor Guide solicitation. • Finalized assets for Winter and Sustaining ad campaigns, including YouTube TV, GumGum high- impact display ads, TravelSpike contextual travel ads, MobileFuse interscroller assets, Arts & Culture paid social ads, the FY 2026 Sports Impact video, and Group Meetings and 2026 Weddings marketing assets (print, digital, and video). • Coordinated Visitor Guide fulfillment activities. • Participated in a quarterly meeting with Lee County and Discover Airlines regarding a potential joint advertising campaign. • Finalized creative assets for the Florida Golf Alliance publication. • Opened International Representative RFPs with Procurement (DiaMonde and Oomacc). • Participated in introductory meetings regarding the addition of Symphony by Tourism Economics as a new CRM management system. • Coordinated with the County regarding inclusion of Gordon River Greenway video assets in upcoming marketing initiatives. • Prepared marketing materials for the upcoming 2026 Chubb Classic. • Approved updated CVB Brand Guidelines for FY 2026. Communications and Partner Engagement • Created, edited, and approved the December edition of CoastLines for distribution (46% open rate; 3% click-through rate). • Responded to a media inquiry from Terry McDevitt (Gulfshore Business) regarding the December TDC meeting. • Responded to a media inquiry from Laura Layden (Naples Daily News) regarding the 2026 tourism outlook. • Finalized the itinerary for Silvia Stammer, freelance writer for Welt am Sonntag (Germany), for a January 3–5, 2026 stay in Everglades City. • Welcomed journalist Perri O. Blumberg, feature writer for TIME, Men’s Health, and New York Post, to The Ritz-Carlton, Naples, December 5–8. • Finalized a social giveaway campaign with Instagram influencer @Live_Zestfully, featuring a hotel stay at The Escalante in Naples, generating more than 4,700 video views. • Initiated the itinerary for a January 2026 visit for Stephanie Vermillion, freelance journalist on assignment for Abrams Books (publisher), National Geographic, Outside Magazine, and Travel + Leisure. • Approved the January social platforms posting calendar. • Represented the CVB at the Naples Botanical Garden Private Patron event for Johnsonville Night Lights in the Garden season kick-off. • Distributed a domain change email (@collier.gov) to partners and all database contacts. • Created and approved the CVB holiday card for distribution to partners. Strategic Planning • Reviewed potential 2026 legislative updates with the FRLA Board of Directors. Page 578 of 581 4 New, Articles, Press Releases Highlights: • FLAMINGO Magazine (UVM: 10,343; CIR: 20,000): Winter issue, “Last of the Gladesmen,” featuring Everglades City. Freelance writer Nick Dauk spoke with Jack Shealy, the area's go-to Gladesman. The article explores the evolution of the Everglades as an ecological gem and strikes a chord with visitors who value sustainable tourism, rich natural history, and connecting with guides who can authentically introduce them to the culture of a place. • FamilyVacationist (UVM: 41,476): "The most exciting new family hotels and resorts opening in 2026," featuring the Naples Beach Club, A Four Seasons Resort. • Travel + Leisure (UVM: 49,044,090): “This Is the ‘Unofficial Grandparent Capital of Florida’—and It Has Sunshine, Small-town Charm, and White-sand Beaches” is a beautifully crafted, narrative- forward destination guide that positions Naples as a timeless, welcoming, and thoughtfully elevated coastal escape. • Garden & Gun (UVM: 568,797): "Hot Southern Hotel Openings to Watch for in 2026," with coverage of the Olde Naples Hotel. • Southern Living (UVM: 18,174,865): “8 Last-Minute Getaways To Make The Most Of Your Time Between Christmas And New Year’s,” spotlighting the Naples Beach Club, Naples Princess Cruises and the Ten Thousand Islands National Wildlife Refuge. • Garden & Gun (UVM: 568,797): "Seven Southern Old-Growth Forests to Wander Through," highlighting Corkscrew Swamp Sanctuary. Social Media Highlights December closed out the year with exceptional momentum across Paradise Coast social channels. Through this fiscal year, our content has reached 2,654,486 impressions, generated 67,632 engagements, and welcomed 5,605 new followers, marking one of our strongest periods of growth and visibility. • Kelly's Fish House Reel: Facebook.com/reel/1439642818164739 • Pura Vida UGC Reel: Facebook.com/reel/1398572118395852 • Delnor-Wiggins Pass Reel: Facebook.com/reel/858865107093561 Sales & Trade (Domestic & International) Group Meetings Lisa Chamberlain, CMP, Group Sales Manager • Distributed 13 RFPs/leads, completed 165 client interactions, and conducted 30 partner engagements. • Definite bookings secured: 1 group / 1,515 room nights • Representation at local industry events included: Naples Botanical Garden’s Johnsonville Lights event; Tree Lighting on 5th Avenue; Echo Suites Extended Stay by Wyndham ribbon cutting; Greater Naples Chamber holiday event; and the FC Naples jersey unveiling. • Attended the December 12 TDC meeting. • Continued planning for upcoming travel and shows, including Florida Encounter, Northstar Meeting Groups’ IPEC in February, and Retreats Resources in March. Page 579 of 581 5 Specialty Markets Michelle Pirre, Sales Assistant • Distributed 11 RFPs representing 317 total room nights with an estimated economic impact of $975,334.58. • Supported the ad agency with approvals for Destination Wedding marketing campaigns. Trends for 2026 strongly align with the new “Paradise in Every Sense” campaign, emphasizing experiences that are seen, felt, heard, tasted, and remembered. • Assisted with CVB database updates and outreach, including e-blasting to ensure all contacts were aware of the new CVB email addresses. Global Travel Trade Claudia Wood, Global Sales Manager • Attended the SKÅL SWFL Chapter dinner/meeting ($55). • Participated in the Movement Marketing kick-off for the FY 2026 SuccessFL co-op program. The launch email is scheduled to go out January 27, and the Destination Discovery Webinar is set for February 25, 2026. • Hosted a German Luxury FAM with three luxury tour operators December 6–11, 2025. • Pre-IPW tour operator FAM details are underway. Two partners also registered to attend, increasing destination visibility. The CVB also registered to become part of the Visit Florida branded section, further enhancing exposure for Florida’s Paradise Coast. • Sponsored and exhibited at the Ladies Power Luncheon, which welcomed approximately 150 local business and community leaders. Three destination partners also participated, providing additional visibility and opportunities to build relationships. Group Meetings & Sports Tom Albrecht, Sales Manager • Distributed 8 RFPs representing a potential 4,433 room nights and an estimated economic impact of $3,004,697. • Booked NSAA (National Ski Areas Association) for May 4–13, 2029, with 2,298 room nights and an estimated economic impact of $1,985,422. The event is booked with the JW Marriott Marco Island Beach Resort. • Attended the FC Naples unveiling of new uniforms for next season. • Met with Adam Laufer and attended his American Youth Football event at Paradise Coast Sports Complex. Also met with Steve Quinn and attended his FBU Football University event at Paradise Coast Sports Complex. • Visited the Grant Thornton Invitational golf tournament. • Reviewed sports funding applications. • Continued site tours of hotels and venues. Arts & Culture John Melleky, Arts and Culture Manager • TDT Grants FY 25-26: Finalized selection of grant software renewal with Procurement. Created financial reimbursement process for the first quarter and developed a training session on the Page 580 of 581 6 process to be held on January 8, 2026. Responded to three organizations with questions on reimbursements. • TDT Grants FY 2025–2026: Finalized selection of a grant software renewal with Procurement. Created the financial reimbursement process for the first quarter and developed a training session on the process (scheduled for January 8, 2026). Responded to three organizations with reimbursement-related questions. • ¡ARTE VIVA!: Planned a meeting to review the 2025–2026 year and begin planning for 2026–2027, scheduled for January 15, 2026. Obtained framing quotes for select ¡ARTE VIVA! posters. • International Reps RFP: Attended a Procurement meeting on December 8 regarding proposal openings for the UK and German international representatives RFPs. • Prepared the executive summary and materials for the Tourism Governance Study agenda item for the December 12, 2025, TDC meeting. • Reviewed and approved marketing plans and cultural assets for FY 2026 arts and culture campaigns. • Attended 13 partner events, speaking engagements, tours, and outreach meetings, including two ¡ARTE VIVA! events. (P-Card* – $20 - Association of Fundraising Professionals Annual Meeting; $108- Gulfshore Opera, Carmen, TDT Grant and ¡ARTE VIVA! event; $85 - Seraphic Fire concert, TDT Grant event) *Due to Collier County policies and a review by the County Attorney’s office, free tickets to events and productions cannot be accepted, even for grant-funded programs. No fundraisers are included in activities paid through TDT funds. Activities paid for by TDT money is pre- approved before the purchase occurs. Tickets are obtained for ¡ARTE VIVA! events, TDT Arts Grants funded projects, and to have at least one visit to each arts organization a season. If organizations have multiple series, only one activity in each series is chosen. Finance and Operations Jennifer Leslie, Operations Support Specialist I • Reviewed and approved division invoices to ensure accuracy and policy compliance. • Compiled and uploaded TDC reports and agenda items, ensuring public notices and meeting minutes were accurate and properly documented. Page 581 of 581