BCC Minutes 03/11/2011 W (Strategic Plan) MINUTES
BCC
Workshop
w/Strategic Planning
Meeting
March 11 , 2011
March 11,2011
MINUTES OF THE COLLIER COUNTY BOARD OF COUNTY
COMMISSIONERS STRATEGIC PLANNING WORKSHOP
Naples, Florida, March 11, 2011
LET IT BE REMEMBERED, that the Collier County Board of County
Commissioners in and for the County of Collier, having conducted business
Herein, met on this date at 1 :00 PM in a WORKSHOP SESSION in
Building "F" of the Government Complex, Naples, Florida with the
Following members present:
Chairman: Commissioner Fred Coyle
Commissioner Jim Coletta
Commissioner Donna Fiala
Commissioner Tom Henning
Commissioner Georgia Hiller
ALSO PRESENT:
Leo Ochs, County Manager
JeffKlatzkow, County Attorney
Ian Mitchell, BCC Executive Manager
Norman Feder, Growth Management Division
Marla Ramsey, Public Services Division
James DeLony, Public Utilities
Nick Casalanguida, Growth Management Division
Len Price, Administrative Services
Kim Grant, County Manager Office
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COLLIER COUNTY
Board of County Commissioners
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AGENDA
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples FL 34112
March 11,2011
1:00 PM
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Fred W. Coyle - BCC Chairman; Commissioner, District 4
Jim Coletta - BCC Vice-Chairman; Commissioner, District 5; CRAB Vice-Chairman
Donna Fiala - BCC Commissioner, District 1; CRAB Chairman
Georgia Hiller - BCC Commissioner, District 2
Tom Henning - BCC Commissioner, District 3
NOTICE: All persons wishing to speak on Agenda items must register prior to speaking.
Speakers must register with the County Manager prior to presentation of the Agenda item to be
addressed. All registered speakers will receive up to three (3) minutes unless the time is
adjusted by the chairman.
Collier County Ordinance No. 2003-53 as amended by ordinance 2004-05 and 2007-24,
requires that all lobbyists shall, before engaging in any lobbying activities (including but not
limited to, addressing the Board of County Commissioners), register with the Clerk to the Board
at the Board Minutes and Records Department.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, the provision of certain assistance. Please contact the
Collier County Facilities Management Department located at 3335 East Tamiami Trail, Suite 1,
Naples, Florida, 34112-5356, (239) 252-8380; assisted listening devices for the hearing impaired
are available in the County Commissioners' Office.
1. Pledge of Allegiance
2. Discussion regarding the Strategic Plan of Collier County
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3. Public Comment
4. Adjourn
March 11,2011
1. Pledge of Allegiance
Chairman Coyle called the Workshop to order at 1 :00 pm.
The Pledge of Allegiance was recited.
2. Discussion regarding the Strategic Plan of Collier County
Leo Ochs, County Manager announced Corporate Planning and Performance
Management will present a proposed set of changes to the existing plan.
Kim Grant gave a slide presentation on the "Review Current and Proposed Strategic
Plan of Collier County FY 2012. "
She disclosed today's main meeting objective was to gain an endorsed plan or with
BCC comments to update the plan. The County Manager is focused on outcome
measured by an efficient and effective service delivery for all citizens and visitors.
The County Manager had previously directed the management team to work toward
better outcome based management. From the process came "a need for an agency
wide planning process that consistently aligns with strategic goals and provides the
framework to effect performance improvements."
She reviewed key points of the new streamline process for strategic planning and
performance management.
· Next year the Strategic Planning Workshop will be moved to early January to
precede Budget Guidance.
· The Citizen Centric Performance Measures Focus Group was an added
component to receive citizen input prior to submitting future ideas and
updates for the BCC considerations.
· The senior team will annually review the plan and performance; then offer
recommended changes for the BCC consideration. The objective is to provide
their perspectives on those things that may have some affect in the future.
She noted the Strategic Plan of Collier County was available on-line at
www.colliergov.net and search for "Strategic Plan."
She briefly reviewed the County's approved Vision, Mission Statement and Motto
and reported no changes were recommended.
Vision: We strive to be the best community in America to live, work, and play.
Mission Statement: To deliver high quality, best-value, public services, programs,
and facilities to our residents and visitors.
Motto: Exceeding expectations, everyday!
The slide presentation detailed the following update to the Guiding Principles
(Values):
· Added - Self-Initiating, Self-Correcting
· Retained - Honesty, Integrity, Service, Accountability, Quality, Respect,
Knowledge, Stewardship, and Collaboration.
Kim Grant reviewed the recommended updates to the Strategic Plan Focus Areas for
endorsement by BCC as follows:
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March 11,2011
~ I: Quality of Place - Strategic Goal is to preserve and enhance the safety,
quality, value, character and heritage of our neighborhoods, communities and
regIOn.
· Name change from Neighborhood Preservation & Enhancement to
Ouality of Place.
· Moved emergency infrastructure preparedness to IV which focused on
all infrastructures.
~ II: Growth Mana2ement - Strategic Goal is to responsibly plan and manage
community growth, development, redevelopment and protecting the natural
environment.
· Focused on the planning as well as implementation of the various land
management plans and shifted the brick and mortar aspect to IV.
~ III: Community Health. Wellness and Human Services - Strategic Goal is
to improve the quality of life and promote personal wellness, self-reliance and
independence.
Added wellness factor/proactive.
· Added focus on youth.
~ IV: Infrastructure and Capital Asset Mana2ement - Strategic Goal is to
responsibly plan, construct and maintain the County's critical public
infrastructure and capital assets to ensure sustainability for the future.
· Renamed from Mobility and moved infrastructure items from other
sections here.
· Addresses meeting current and future demand.
· Focus on optimizing life of assets.
· Moved planning related items to II.
~ V: Economic Development - Strategic Goal is to support a business climate
that promotes a sustainable, diversified and growing economy.
· Added an element to focus on Collier County as a destination of
choice (tourism and other promotional activities)
~ VI: Governance - Strategic Goal is to sustain public trust and confidence in
County government through sound public policy, professional management
and active citizen participation.
· Better articulated the elements associated with running the government
operation.
· Emphasized sustainability and transparency.
Commissioner Henning asked if the recommendations were revisions or additions.
Leo Ochs responded the changes were made within the current document for better
organization.
Commissioner Coyle asked if using "improvements" or "enhancements" would fit
better than "revisions."
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March 11, 2011
Nick Casalanguida agreed the word "enhance" was a better description and will be
taken into consideration.
Commissioner Henning stated he would like to see the effects on changes in the
Strategic Plan. He asked "how to measure where we are at, where we are going and
when we get there."
Nick Casalanguida responded that they currently measure physical steps through the
application process, with a before and after measure metric to monitor improvement
over time on each application where you see physical time improvement and physical
step improvement.
Leo Ochs interjected the performance team is using technology as part of the
efficiency efforts in the improvement process. He explained the ultimate goal is to
achieve alignment throughout the organization and to make sure there is no wasted
effort with everyone moving in an integrated direction.
Commissioner Coletta asked what the time line will be for a I-year specific plan.
Leo Ochs replied it would be difficult at this point to give a timeline on this effort
due to not receiving outcome directives as a result ofthe EDC Workshop held earlier
today.
Commissioner Coyle asked if it would be accurate to say that, under the Growth
Management Focus Area, the strategic goal is to responsibly plan and manage
community growth, development, redevelopment, and protect the natural
environment (would prescribe the high level of the goal) and then; translate into the
process within the department; to establish efficient time limits for the processing of
permits and the review and inspection of projects; establish personal goals for
employees will be tracked for each category.
Leo Ochs responded with certainty and pointed out a value add-on was to do a better
job of reporting metrics in the budget document and tying performance measures in
the resources that are allocated through the budget process.
It was noted the Strategic Plan was broad enough to allow department administrators
to use their own judgment in making decisions for the good of their department.
Public Speaker
Richard Federman, a concerned citizen would like to learn more about the process
and asked the following questions:
~ To what extent can the independent department managers implement the
process within their own departments and how is it connected to the overall
process?
~ Economic Development is extremely important to bring more people down to
Collier County and identify resources we think could be assessed in certain
areas and redeploy them into areas where additional assistance is needed?
Commissioner Coyle responded that the Economic Development Council (EDC)
will bring recommendations to County Manager for review prior to submitting to the
BCC. The County Manager, along with the EDC, will present the recommendations
to the BCC. The BCC has an opportunity to decide to go forward. Employee and
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March 11,2011
Budget needs are identified and verified. Goals are established and approved by BCC
with public input and public hearings and filters down to County Managers office and
then to employees.
Public Speaker
George Rumbutis, a visitor from Switzerland and Canada, wanted to give a slide
presentation. He was unable to run slide presentation due to technical difficulties. He
offered to provide a copy of his presentation to the BCC. He stated he came to
Florida a few months ago to look at condos. Naples was not his choice destination
but he fell in love with Naples. He stated Naples has the potential to be the
organizing headquarters and receiving place for the world. He pointed out there was
a lack of sense, of urgency in Naples. He comes from a corporate environment where
everything is urgent. His worldwide economic analysis is projecting the years 2011
to 2013 will be a "make or break" period for many counties, countries and
corporations. He sees Naples as being "on the fence" and the County could go in
either direction. He said he could adapt corporate world procedures to adapt to
county world procedures. He told the BCC he has an idea he would like to share and
stated he wants to create a company called "Gulf Coast Innovation Group" which
would be an umbrella corporation to support the "go to market" services, companies
we wants to bring here and help companies that want to expand worldwide to
generate wealth. The company will promote economic growth in Collier County to
create wealth. He reported having solutions for self funding industries.
Speaker time expired
Commissioner Henning suggested Mr. Rumbutis be allowed to continue, due to the
fact, he is scheduled to leave the country in a week.
Commissioner Coletta suggested he meet with the Productivity Committee that
consisted of a group of retired CEOs who meet monthly and can make
recommendations to the Commission.
Commissioner Coyle suggested Ms. Nemecek meet with Mr. Rumbutis.
George Rumbutis stated it would be a privilege to be a part of the team.
Commissioner Hiller stated the Strategic Focus Area Plan for I, II, III and IV are
directly driven by V and VI. And V is directly driven by VI Strategic Goal to sustain
public trust and confidence in County government through sound public policy
decisions, expert professional management and active citizen participation. She
expressed concerns this is limiting economic development. She stated businesses are
reluctant to invest in Collier County because they lack confidence in the BCC, and
are concerned that staff is not looking out for public interests. She further stated it
was essential to look at Governance portion of the Strategic Plan carefully. She
reasoned; if we do not have good governance and we are not the type of organization
businesses have confidence in. We will not have the economic development to create
the money to do all the things highlighted in I through IV.
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March 11, 2011
Public Speaker
Ann Campbell, Chair of the Social Policy Committee for the League of Women
Voters expressed interest in #3 (Community Health, Wellness and Human Services).
She asked why "through improved access to community health care and human
services for those most in need" had been eliminated from priority goal. She noted
the Social Policy Committee's priorities are to educate the public about health care
and asked where to go to evaluate how the plan is working and asked if anyone was
monitoring.
Marla Ramsey noted the Health Department recently received a sustainability
evaluation showing Collier County is one of the healthiest Counties in the State of
Florida.
Norm Feder responded the eliminated item Ms. Campbell referred to, has been
moved to III. A. under Community Outcomes.
Commissioner Hiller suggested adding a local hiring preference under VI. Local
Government.
It was noted the County has a current policy in place.
Commissioner Fiala stated it was important the County work to regain respect and
suggested "respect" be incorporated under VI. Local Government.
Commissioner Henning stated suggestions to add "respect" and "local hiring
preference" are good ideas. He recommended making those additions along with
using "enhancements."
Commissioner Coyle noted the document was not intended as the entire procedure.
Leo Ochs stated the objectives put in were not intended to be all inclusive.
Commissioner Hiller suggested removing Community Expectations from the
Strategic Plan.
Leo Ochs suggested reducing the detailed objectives.
Commissioner Coyle suggested reporting progress to achieve goals by listing
examples, such as local preference and impact fees adjustments, etc. on the next level
report.
Jim Delony expressed the intent behind the objectives was to be as descriptive as
possible opposed to prescriptive.
Commissioner Hiller suggested making the objectives more general.
Jim Delony stated the team has taken an approach that is more measured and more
diverse.
Commissioner Hiller suggested the team incorporate "how" in the Strategic Goals.
Jim Delony stated he heard all the word suggestions made by the Commissioners and
reaffirmed the Guiding Principles on page 3 of 3 is a part of the plan which includes
those same values.
Commissioner Coyle asked the Commissioners if they agreed to retain the Strategic
Focus Areas, make recommended Staff changes to the Strategic Focus Areas,
incorporate some comments from Commissioners on suggestions and keep the Plan at
a high level. He further directed the Performance Team to bring back their best guess
to what they think the BCC wants.
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March 11, 2011
The BCC was in agreement on Commissioner Coyle's statement.
Discussion was made on a suggestion to revise the Mission Statement and it was
determined no changes will be made.
3. Public Comment - None.
4. Adjourn
*****
There being no further business for the good of the County, the meeting was
adjourned by order of the chair at 2:27 P.M.
COLLIER COUNTY BOARD OF COUNTY
COMMISSIONERS
'1uJ-w. ~
Commissioner Fred Coyle, Cli irman
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