Agenda 01/13/2010 W (EDC)
AGENDA
January 13, 2010
1 :00 p.m.
Collier County Board of County Commissioners and the Economic Development Council of
Collier County
"EDC Workshop"
3'd Floor Boardroom
W. Harmon Turner Building
Fred W. Coyle, Chairman, District 4
Donna Fiala, Commissioner, District 1
Frank Halas, Commissioner, District 2
Tom Henning, Commissioner, District 3
Jim Coletta, Commissioner, District 5
NOTICE: ALL PERSONS WISHING TO SPEAK ON ANY AGENDA ITEM MUST REGISTER PRIOR TO
SPEAKING. SPEAKERS MUST REGISTER WITH THE COUNTY MANAGER PRIOR TO THE
PRESENTATION OF THE AGENDA ITEM TO BE ADDRESSED. ALL REGISTERED PUBLIC SPEAKERS
WILL RECEIVE UP TO THREE (3) MINUTES UNLESS THE TIME IS ADJUSTED BY THE CHAIRMAN.
COLLIER COUNTY ORDINANCE NO. 2004-05, AS AMENDED, REQUIRES THAT ALL LOBBYISTS SHALL,
BEFORE ENGAGING IN ANY LOBBYING ACTIVITIES (INCLUDING, BUT NOT LIMITED TO, ADDRESSING
THE BOARD OF COUNTY COMMISSIONERS), REGISTER WITH THE CLERK TO THE BOARD AT THE
BOARD MINUTES AND RECORDS DEPARTMENT.
IF YOU ARE A PERSON WITH A DISABILITY WHO NEEDS ANY ACCOMMODATION IN ORDER TO
PARTICIPATE IN THIS PROCEEDING, YOU ARE ENTITLED, AT NO COST TO YOU, TO THE PROVISION
OF CERTAIN ASSISTANCE. PLEASE CONTACT THE COLLIER COUNTY FACILITIES MANAGEMENT
DEPARTMENT LOCATED AT 3301 EAST TAMIAMI TRAIL, NAPLES, FLORIDA, 34112, (239) 774-8380;
ASSISTED LISTENtNG DEVICES FOR THE HEARING IMPAIRED ARE AVAILABLE IN THE COUNTY
COMMISSIONERS' OFFICE.
1. Pledge of Allegiance
2. Opening Comments - Fred W. Coyle, Chairman
3. Introductions - Economic Development Council of Collier County
4. Opening Comments - William O'Neill, Chairman of the Board, Economic Development
Council of Collier County/Robert Mulhere, Chairman-Elect, Economic Development
Council of Collier County
5. Input/Comments - Collier County Board of Commissioners
6. Economic Gardening - Steve Quello, Florida Economic Gardening Institute/Joe
Buckheit, MediaBrains, Inc.
7. Project Innovation - Chris Doyle, Vice President Project Innovation, Economic
Development Council of Collier County
8. Break
9. Regional and Local Marketing Program, Joseph Bouch, Chisano Marketing Group
10. An Economy by. Design - Planning for 2010-2015, William O'Neill/Robert Mulhere
11. Commissioners' Questions and Concerns
12. Public Comment
13. Adjourn
INQUIRIES CONCERNING CHANGES TO THE BOARD'S AGENDA SHOULD BE MADE TO THE COUNTY
MANAGER'S OFFICE AT 252-8383.
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EcONOMIC
DEVELOPMENT
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CREATE, ATTRACT, RETAIN, EXPAND
COLLIER COUNTY PUBLIC/PRIVATE PARTNERSHIP FOR ECONOMIC PROSPERITY
ECONOMIC DEVELOPMENT COUNCIL OF COLLIER COUNTY
2009 ANNUAL REPORT
October I, 2008- September 30, 2009
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Economic Development Partner
The FCOIlOllllc I kvclopl1H'111 (:ollllcil of( :ollief (:Olll1ty IS
to diversify rill' eCllIlolllY and create high wage johs.
The Economic Development Council of Collier County (EDC) has a long histoty of
accomplishments in Collier County. This year proved to be another exceptional year for the
organization. Economic development is a process of creating wealth through the mobilization of
human, financial, capital. physical and natural resources to generate marketable goods and services.
The EDC's role is to influence the process for the benefit of the community through expanding job
opportunities and the tax base. The jobs created are known as "primary" high wage jobs; those jobs
at a company for which a majority of the products or services are ultimately exported to regional.
stateside. national, or international markets, infusing new dollars into the local economy.
In this report of accomplishment for the 2008/2009 fiscal year. you will find that the EDC has
spent a great deal of time focusing its efforts and providing a solid foundation by which this new
and diversified economy can grow and prosper for our community. From efforts to bring the
community together through the Project Innovation initiatives and more aggressive outreach to
help grow existing businesses. as well as collaborating on a regional basis through the creation of the
Southwest Florida Economic Development Partnership. your EDC is making a difference.
Through our Public/Private Partnership for Economic Diversification, the EDC and the Collier County Board of
Commissioners agree that economic development is a priority. One of the six main strategic elements of the County's Strategic
Plan. diversification of our economy remains the topic of discussions throughout the community. With the work of the EDC,
Collier County has selected three \11ain focus areas for target industry cluster development. The areas of computer & software
services, health & life sciences and Clean TECH offer the greatest potential for expansion and attraction.
We thank you and the community for your continued support. Our outreach this year to hundreds of local businesses and \11ore
than 2.000 participants in Project Innovation has set the stage for our community to build a better economy. The EDC Board
of Directors. investors and key stakeholders are ready to emerge from the economic recession and transform Collier County
with a stronger, more diversified business base that will support and enhance all businesscs in Collier County.
Respectfully submitted,
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William O'Neill
2008/200<) Chairman of the Board
Economic Development Council of Collier County
'Iammie Nemecek
President & CEO
Economic Development Council of Collier County
Economic Development Value Proposition:
To provide a greater numher of people greater access to wealth through personal economic growth.
To increase the tax base of communities in order to provide higher quality puhlic serviccs to citizens.
To diversify the economic base and thereby cushion the community against cconomic sbocks.
l~conoll1Y Building Through ()uality Progranls
The Economic Development Council of Collier County (EDC) was established in 1976 to focus on the local economy and the
corresponding infrastructure required to successfully diversify the county's economic base. In 1997, the EDC and Collier County
Board of Commissioners inaugurated a formal Public/Private Partnership to increase the amount of resources available to assist
the efforts of economic development within the community.
As a private, not-for profit corporation, the EDC continues to lead a multi-faceted mission of target industry cluster business
retention, expansion and recruitment, as well as inspire civic leadership through the promotion of public policy initiatives,
infrastructure improvement, capital development, workforce development, demographic & business research, fast track
regulatory processes, research & technology park development, revenue bonds, bigh tech industry development, dynamic private-
sector business investors, community events, and collaboration with other community organizations.
Through a qualified, trained staff and volunteer leadership from a broad base of public and private sector community
representatives, the Economic Development Council of Collier County (EDC) will fulfill its mission of a diversified economy
resulting in the retention and creation ofhigb wage jobs. We will engage in targeted programs and initiatives to drive fulfillment
of our mission. Major initiatives will focus on three target clusters: health & life sciences, computer software & services and
CleanTECH.
In order to provide the best customer service and business-friendly environment, the EDC, through collaborative efforts and
development of proprietary programs offers tbe following programs and services to businesses tbat will enhance the economic
structure and build tbe innovation ecosystem for Collier County.
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Florida is not only a top tourism destination, hut also 3n attractive destination for international husiness investment. Attracted by
its large and hooming economy, stahle business environment, and international workforce, new husiness investments from around
the world pour into Florida every year, making it onc of the top U.S. destinations for foreign direct investment (FDI).
Seven Enterprise Florida Trade Offices throughout the state provide export counseling and advice
to Florida manufacturers, export intermediaries, and services companies.
I;, i Enterprise Florida maintains an extensive schedule of overseas trade missions
and exhihitions worldwide.
',' Tbesc high-level. high visibility trade and investment develnpment initiatives are led by the
Governor of the State and arc a part of an aggressive global recruitment and trade development strategy.
Florida manufacturers, distrihutors, exporters, and professional services
providers can connect with companies from around the world through our Electronic Trade Leads Network.
Enterprise Florida has developed a small, but growing, cadre of special trade
enhancement programs in selected markets to maximize exposure for Florida companies.
Our offices can guide qualified Florida exporters to local, state, and federal sources that can help finance
export transactions, such as tbe Florida Export Finance Corporation (FEFC)
! i .11..1; i ,.1; 1 _,IIi\: I \ik"q l I : l I The only one of its kind in the country, this statewide strategic a lIianceof
trade and economic development partners provides a network of programs and services to Florida exporters.
! 1'1 i'!' j... ",. : i "~; ( j \\ i ,: j, provides a database/search engine with direct access and online business referrals to
thousands of Florida and international service companies, as well as information on Florida and foreign markets and events
information.
Pnwrams& Sen let's
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Industrial Revenue Bonds (IRE's) are financing instruments issued by tbe Collier County Industrial Development Authority (IDA)
and tbe Collier County Educational Facilities Authority (EF A). The EDC serves as the administrative arm for the IDA and EF A.
\\'()rLf\lITC I"nlining I)!()graln"
A number of training programs can be developed in conjunction with local training providers. Tbe EDC also works regularly with
the target industry cluster businesses and education partners to review and analyze local program to ensure that there is an available
an appropriate skilled workforce.
BUSIIICS\ (:OllllscIiIlP
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Through EDC expertise and through a network oflocal and regional partners, there are resources to assist target industry cluster
businesses understand how they can best grow their companies. These resources are available to all size businesses from new start-
ups to well established enterprises.
Flol id.1 ("d(( Od'd l nl' ir-.;jl \ ~lIulll~Wllh s:; I leI dllpllHTti ( ,i'fdl'] (,~nl)( ,'Provides management assistance to current
and prospective small business owners.
"~I (ii:,i ';;1 ;1 i\ \1 1(:;~ '-.i\1 ,ii 1;'1"1\\",' . Isa nonprofit association dedicated to educating entrepreneur sand
the formation, growth and success of small business nationwide.
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Companies already within Collier County and those seeking to relocate to tbe community can utilize EDC's resources to assist
employees who may be relocating the community.
Contrary to popular belief, the government does not give away "free money" to starting or expanding businesses. However, there are
several federal and state programs available that provide businesses witb some financial aid. Here are a few:
Offers tax exempt, low interest bond financing to qualificd manufacturing and \01 (c) 3 non
profit organizations through Florida Development Finance Corporation. This program \V3S designed to improve low cost
capital availahility to Florida's manufacturers and non profit companies that qualify for tax exempt finance under I RS rules.
allowing these companies to he more competitive in the global and domestic market place.
The U.S. Small Business Administration (SBA) offers several loan
programs that provide financial aid to small businesses. The EDC can connect companies to the Small Business D
Whether your business needs include venture capital, experienced commercial lenders, or access to federal & state programs,
Florida has the resources your business requires.
Venture capital firms can provide you with the funding needed to jump-start your technology
business.
Florida is home to more than 200 banks with $66.8 billion in deposits, 96 state credit unions with $17-4 billion in
deposits, and more than 100 financial institutions providing international banking services.
Through local, state and federal resources and partners, the EDC tracks legislation tbat specifically effects target industry cluster
businesses. Tbe overall goal of activities is to ensure tbat a pro-business climate is maintained, wbicb allows companies to easily
grow and expand within Collier Count)'. Issue advocacy ranges from local infrastructure, incentives, and taxes to education and
workforce issues.
Prograll1s & Services
~11I;dl HII,>ilH"",- 1IlII\I\;ltion I{cS(';lrch Small ntlsilll'S'; 'kl'hnolm.', !,,; II 1 ,.;!',.. !: SBII<\T'I'I{
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The federal government allocates over $2 billion annually to two highly competitive programs that encourage start-up businesses to
capitalize on commercialization opportunities: the Small Business Innovation Research Program and tbe Small Business Technology
Transfer Program. Qualified entrepreneurs in Florida can receive some assistance with their SBIR/STTR grant applications
tbrough our" Phase 0" program.
,'>",alll\""I1<",' InnO\a1;0\1 Res..ar..h Progralll (SI\IR)' SBIR is highly competitive award program which provides
qualified small businesses with opportunities to propose innovation ideas that meet specific research and development
needs of one of eleven federal agencies.
S"dll\",;""" It, 11Ilol"g\ 1I':II"ln "'''g,am (S ITI{), STTR is much like SBIR except for the STTR requirement
that a small business work jointly witb a non-profit research institution, such as a federally-funded research and
development center, a university, or a university-affiliated hospital.
I )c-JI)j\gl'aplm X "l,tl!<l!l';d Ild~lri!1ati!lll
The EDC tracks demographic and statistical data consistent with the International Economic Development Council's data
standards. These indicators cover over 1,200 data elements and are used by companies, site selectors and other community
organizations to better understand bow Collier County compares witb other areas both nationally and internationally. In addition,
the EDC partners witb Florida Gulf Coast University's Regional Economic Researcb Institute to publish data collected by the
RERI.
Through tbe Florida Gulf Coast University Regional Economic Research Institute an economic impact analysis can be created for
a company to demonstrate the impact the company has in tbe community, including employment. wages, taxes for botb direct and
indirect impacts.
," I , ; ; ; The Qualified Targct Industry Tax Refund incentive is available for
companies that create high wage johs in targeted high value added industries. This incentive includes refunds on corporate
income, sales, ad valorem. intangible personal property. insurance premium. and certain other taxes.
"i Florida is committed to preserving and growing its high
technology employment hase hy giving Florida defense/homeland security contractors a competitive edge in consolidating
contracts or suhcontracts, acquiring new contracts, or converting contracts to commercial production.
The Capital I nvestment Tax Credit is used to attract and grow capital
intensive industries in Florid;]. It is;]n annual credit, provided for up to twenty years, against the corporate income t;]x.
The I ligh Impact Performance Incentive is a negotiated grant
used to attract and grow major high impact facilities in Florida.
; ; , ;, Tbe Qualified Target Industry Tax Refund incentive is available for
companies that create high wage jobs in targeted higb value-added industries. This incentive includes refunds on corporate
income, sales, ad valorem, intangihle personal property, insurance premium, and certain other taxes.
J" i i j.; \ : " j i ,'j 1 ! ( Florid;] is committed to preserving and growing its high technolo
gy employment base by giving Florida defense/homeland security contractors a competitive edge in consolidating contracts
or suhcontracts, acquiring new contracts, or converting contracts to commercial production.
Progranls & Services
l:lrgctcd lndll~tn III('UHi\'('S (onlillllCd
(:lI"blll1"'lllIllIl la, (", ulit (I ,II ( ). The CapitalInvestment Tax Credit is used to attract and grow capital-inten-
sive industries in Florida. It is an annual credit, provided for up to twenty years, against the corporate income tax.
Iligh Impact 1'''1'1,>1 II "'"e'(' Inl'nlt iI<' (;"mt (1111'1): The High Impact Performance Incentive is a negotiated grant
used to attract and grow major high impact facilities in Florida.
\\ .,I"1-.f( Ij"(T 'I ;raillillg Im'em lH";
i)lli( I", i{C'i lOIN II "inin!' PengLllll (() I{ I ): An employer-driven training program designed to assist new value-added
businesses and provide existing Florida businesses the necessary training for expansion.
III'IIInkl1l "",In 1i'"il1il1;: 1''''::.''''11 (I \\ '1'): A program tbat provides training to currently employed workers to keep
Florida's workforce competitive in a global economy and to retain existing businesses,
li'd(~l'rrUt!Il!( 11H~llli't
] i"dlilillll ! )j'l, !nplll; n! 1;,ql'~!H>!LI1IPli! 111!d: Commonly referred to as the "Road Fund," isan incentive tool des igned
to alleviate transportation problems that adversely impact a specific company's location or expansion decision.
Florida encourages growth throughout tbe state by offering increased incentive awards and lower
wage qualification thresholds in its rural counties. In Collier County, lmmokalee qualifies as a rural area. Additionally, a
Rural Community Dcvclopment Revolving Loan Fund and Rurallnfrastructurc Fund cxist to meet thc special needs that
businesses encounter in rural counties.
Florida offers an assortment of tax incentives to husinesses that choose to create
employment \vithill an enterprise zone, which is a specific geographic area targeted for economic revitalization. Enterprise
Zones in Collier County include the 4 census tracts surrounding Immokalee and Everglades City.
Florida offers incentives to businesses that locat(. in brownfield sites, which are underutilized
industrial or commercial sites due to actual or perceived environmental contamination.
Collier County has adopted and implemented permitting best management practices, and was designated by the State of Florida
Depa'tment of Management Services as a Quick Business County (QBC). As a QBC, projects with significant economic
development impact arc eligible for expedited review of all needed state and regional permits.
The Collier County Board of Commissioners has proactive1y made a commitment to participate in the State of Florida's expedited
permitting process in order to provide a more business friendly regulatory environment.
Many of the States regulatory agencies havc signed a cooperative agreement to implement tbis process and all efforts will be made
to coordinate the review processes on both the state and 10callevels.To access information regarding the State of Florida's One Stop
Permitting, visit their web site at W)Y\\'.eflorida.com and click on "eGovernment".
Programs ('\: Services
o
The (:llllicr (:llllllt\ LCOllOll,ic \tillIlIlw, Progr.1I11
I ill' (oilier ( ,<HIIl'\ I, OIlOlllil' ,'-IIil11l1ll1' ".01'.1'''"' was established by the Collier County Board of Commissioners in 2003
to support the overall economic diversification goals of Collier County and induce new, high wage job creation throughout the
community. The program is designed to support both the expansion of existing industry, as well as the recruitment of new industry
to Collier County. Companies that are eligible to participate in the Economic Stimulus Program must meet certain criteria,
including:
Be in an EDC approved target industry;
Create a minimum number of new jobs;
Generate a minimum of 50% of the company's revenue from outside Collier County;
Meet minimum average wage requirements for new, as well as existing employees.
All programs are performance-based and program funding is subject to availability and approval by the Collier County Board
of Commissioners. To be eligible for the Economic Stimulus Program, companies must be in good standing in Collier County,
complying with occupational license, property tax payments and any other local regulatory requirements.
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Companies participating in the Economic Stimulus Program must maintain the qualifying jobs within Collier County for a
minimum of 10 years in Eastern and Western Collier County and '5 years in tbe Immokalee Enterprise Community. Companies
must annually report and validate to the Board of County Commissioners that the jobs are still in place. If a company does not
maintain the jobs for the specified length of time, tbe program funding must be reimbursed to Collier County.
Througb a dedicated Collier County Fast Track facilitator, this program is
designed to expedite the permits and applications of qualifying companies through tbe local regulatory process. All county
requirements must sti1l he l11et by the applicant. Specific resources arc provided to proactively mitigate impediments and
resolve issues quickly h) assist in meeting specified project time lines. The Fast Track Regulat()ry Process Pn)gram will
accommodate all types oflocal permits, including. but not limited to, zoning. PUO, SOp, and building permit applications.
Once qualified, this service is provided at no charge to the participating company. All joh and wage requirements must he
met.
T() help mitigate the cost of new construction, the Fce Payment Assistance Program
will offset all or a portion of the Collier County impact fees charged. As the qualifying amounts for this program are paid
on behalf of tbe company. those participating in this program will only incur impact fee costs not covered by the program.
The eligible amount is calculated by multiplying the investment of building, land and equipment by the current general
revenue millage rate and for Eastern and Western Collier County, multiplying that by '0. For those companies locating in
tbe lmmokalee Enterprise Community, the factor is increased to '5. All job and wage requirements must bc met.
As an alternative to the Fee Payment Assistance Program, qualified companies bave
the option to participate in the Property Tax Stimulus Program. This program allows companies to be reimbursed 100%
of the value of the property taxes paid in that fiscal year. Companies located in Eastern and Western Collier County may
apply for tbis incentive for up to 10 years. Companies located in tbe Immokalee Enterprise Community may apply for tbis
incentive for up to 15 years. Companies must choose at application time to either participate in the Fee Payment Assistance
Program or the Property Tax Stimulus Program. All job and wage requirements must be met.
~ Programs & SCl'vices
o
Ihe ( ,oilier ( ,olllltv I ,('1 1Il0 111 i" Sf illllllllS I'rogr:lI11
Illllg1;nlll kSCliptlt1llS and j-.ligildc\mulIllts:
.Ioh ( :'C<ltioll I", csllllclll I'rogr<llll The Job Creation Investment Program is designed to help with the costs associated
with a company's relocation or expansion in Collier County. This program provides a cash incentive based on the number
of new jobs created by the company. For companies locating in Eastern or Western Collier County, a cash incentive
of $',000 per new job created will be awarded. For companies locating in the Immokalee Enterprise Community, the
incentive is increased to $3,000 per new job created. If a company chooses to also participate in the state of Florida's
Qualified Target Industry Tax Refund Program, which offers an incentive of up to $6,000 per new job created, the amount
of the Job Creation Investment Program incentive is reduced to $1,000 per new job created for all locations in Collier
County. The total amount of the incentive awarded will be paid to the company in equal payments over a three-year
period. All job and wage requirements must be met.
\(11 ;!l](Td gJO;H.I!I;Oid 11)(1;I<.,t ru( i lIll 111\ C:--[ilH.'ll( l\'lt-u :1111 To help advance the deployment of high speed
telecommunications infrastructure in Collier County, this incentive will reimburse companies up to $'5,000 for the costs
associated witb the initial installation or upgrade of advanced broadband infrastructure in commercial and industrial
buildings. Application for the program must be made before tbe costs are incurred. Advanced infrastructure can be
physical cable or wireless technology. The total amount of reimbursement awarded will be paid to tbe company in equal
payments over a three-year period. All job and wage requirements must be met.
Is available to targeted, high wage local companies in order to preserve the existing
targeted workforce and encourage the expansion of additional high wage jobs. Tbis program provides a cash incentive of
$1,000 per existing job retained in Collier County. The total amount of the incentive award will be paid to the company in
equal payments over a three year period. All wage and job requirements must be met.
The EDe provides assistance to companies seeking sites in Collier County. This is done through an email service and direct phone
calls to thc members of the EDC Real Estate Working Group.
Through a collaboration of several land owners in Collier County, the EDe has established detailed information on
prepared and shovel ready sites in Collier County. This information is used to distribute to companies, site selection
consultants and others that are seeking appropriate sites for business expansion and relocation.
The EDe collaborates with a number of organizations on a regional basis to help further economic diversification efforts in Collier
County. This network of regional organizations helps to provide the most direct service to companies within the Southwest Florida
Region. These organizations include, hut arc not limited to:
. Southwest Florida Economic Development Partners
. Florida Heartland Rural Economic Development Initiative
. Southwest Florida Regional Tecbnology Partnership
. Soutbwest Florida Chapter ofBioFlorida
. Florida Economic Development Council District 9 Council
. Florida Gulf Coast University - Regional Economic Research Institute and Small Business Development Center
. Regional Business Alliance
.Gulf Coast Venture Forum
C:reate, ;\ tt ract, Retain, Expand
o
Busincss Retclltion & Expansion Southwest FloridaJOBS!
Collier County's greatest hope for economic diversity continues to reside in local businesses that grow through innovation,
entrepreneurial drive and ever-increasing productivity. Typically in economic development programs, eighty percent of new jobs
are created come from existing businesses. It is imperative that we maintain a strong emphasis on services that remove obstacles
and provide opportunities for value-added companies that are already located in Collier County to thrive. Through tbe Business
Retention and Expansion (BRE) program, EDC staff investigates the expansion plans of local businesses, refers appropriate
resources, facilitates meetings with individuals or institutions of importance to that expansion, and assists the business through the
expansion process.
'. In order to enhance BRE outreach, the EDC proposed and was selected to be part of a
" . . Workforce Florida pilot program called Southwest FloridaJOBS! The program, which
. .,~. eljHWEST FlORIDA is in partnersbip with Workforce Florida, Southwest Florida Workforce Development
. e -t' , Board and Suncoast Workforce Board, and the economic development organizations
· JO 5 in Manatee, Sarasota, Charlotte, Lee, Collier, Glades and Hendry Counties, provides
expanded outreach and collaboration efforts to assess the condition of our economic
. . and business climate and share best practices among professionals. TheJOBS! program
retain expand, create leverages the resources and program capacities of each organization in the region to
provide tools tbat will facilitate short-term economic recovery and long-term business expansion opportunities to companies
located within the region.
Throughout tbe course of the JOBS! program, the economic and workforce development organizations across the region will
contact over 400 businesses in Southwest Florida. Since tbe program began, "7 companies have been visited and 126 of those
companies were provided assistance. E DC staff in Collier County has already contacted 87 businesses for participation in the
program. Staff visited with 40 of those businesses, representing more than 1,100 employees, and.16 of the companies visited
received assistance.
Thc information on the following pages summarizcs the delivery of services to Collier County businesses through the BRE and
JOBS! programs.
<:reate, Attract, Retain, Expand
nusi llCSS Ret ('11 t iOIl & Expansioll SOUl h\\t'SI Florida J () BS!
nllSll1I ';.., f{ch'ntioll &. i'.\p:lIlsiOIl &. J< )BS~ Initiatin's 0.."<:. Assistanu:
\nTSS 10 ( ." pll" I: Many companies have plans for expansion but have trouble financing those plans. A variety of
resources are referred for such cases. If a company is a likely candidate for Small Business Administration loans they are
referred to the SBDC and the SBA. Companies who need funding for fixed capital (buildings. equipment, etc.) are referred
to the First Florida Capital Finance Corporation or a bonding source. Some companies need Angel funding, in which
case they are referred to the Gulf Coast Venture Forum. When special financial products hecome available, such as the
American Recovery Capital (ARC) loan or the Economic Gardening Loan, information about those products is distributed
to all qualified candidates. '7 companies have requested assistance with access to capital.
1)1 '" inc~.'i {', IUlI';cI i Ilg: Companies that express a need for writing or amending a business plan or getting advice about a
particular business practice receive a referral to the Small Business Development Center (SBDC) and the Service Corps of
Retired Executives (SCORE). 9 companies received referrals to tbese organizations.
II,..,,, 'i I', 'I'''' ,.d",..., 'w,,,;,,;,, In partnership with FGCU Small Business Development Center (SBDC) the EDC
hosted a Business Preparedness Seminar on June 10, 2009 with several small business owners and managers attending to
receive information on business preparedness and recovery if a hurricane or otber natural disaster should affect the area.
Bridge Loan training was also conducted for local bankers by Karl Blishke from the Office of Tourism Trade and Economic
Development (OTTED).
,I,. ; i The state of Florida. through its workforce development organizations, offers employers
in the state a website on which to post jobs and review resumes of candidates at no charge to the employer or job seeker.
12 companies have received additional information about Employ Florida Marketplace, including instructions for how to
register.
Although tbe EDC encourages companies to hire from within the local talent pool,
some of our high-tech companies have had trouble doing so in the past. As part of the Business Retention & Expansion and
JOBS! program, target industry companies that occasionally hire employees from outside the area can take advantage of the
employee relocation assistance program, in which the EDC can provide non monetary support and assistance to the family
or individual moving into the area. (-, companies have requested additional information ahout the Employee Relocation
Assistance services of the Ene for use at a future date.
The EDC offers businesses information on whether exporting is a viable option for
their business and how to go about exporting. The EDC also provides contact information for entities that will assist in the
search for trade partners. Through a grant from Enterprise Florida the EDC is also offering scholarships for companies
participating in a trade mission or Gold Key Search through the u.s. Department of Commerce . II companies have
received export counseling and assistance through the JOBS program
The MEP is a nonprofit organization under the US
Department of Commerce whose mission is to provide assistance to manufacturers in Florida. The MEP works with
companies to identify and implement advanced manufacturing and management technologies to help compete in an
increasingly glohal market using services such as Lean Manufacturing. 6-Sigma. Business Process Mapping, Team Base
Problem Solving, Supply Cbain Management. and ISO preparation for certification. EDC staff often recommends
manufacturing companies and other companies on the supply chain contact the MEP for expert assistance. 6 companies
have requested and received more information about M Ep, and meetings with 2 companies have been facilitated.
Create, Attract, Retain, Expand
Business Retention & L\pansioll Soulhwest Florida JOBS!
In;ti,,1 Snn (\ ..I' I\"sin"" ~"nk In an effort to engage the business community in the Soutbwest FloridaJOBS!
program, an Initial Survey of Business Needs was prepared by the EDC and sent by the SFWDB to local companies. The
EDC received ,6 responses. When a respondent requested additional information it was given, and respondents had an
opportunity to request a meeting with EDC staff.
lo""lll",;n,." ()ues! ;onn";r,,, Staff researched best practices from around the state and developed a questionnaire to
be used on each business visit. In this way, uniform questions are asked of each participant in the BRE and JOBS! program,
and information can be more easily compiled and compared. The questionnaire addresses many areas of concern for
businesses and allows tbe person conducting the questionnaire to diagnose the business's potential for growth and barriers
preventing expansion. The questionnaire also aids in determining a company's likelihood of qualifying for certain economic
development programs and services, like the Economic Stimulus Program or Workforce Training grants.
1~(':Ith I'. \\ 0,1 S,mi",,,. After meeting with several companies who struggled with bigb turnover rates in their entry
level positions, Staff researched the Florida Ready to Work program and met with tbe program coordinator. Staff planned
and implemented a seminar in which Human Resources professionals from area businesses learned how to ensure that new
hires were indeed "Ready to Work".
\11 ~'( If'; ll:'i\ \ i' t.11 11'( 18 companies have requested more information about the EDC Site Selection program. Each
of those companies anticipates an expansion that would require tbem to move to a new location. Each company provides
the EDC witb specific site selection criteria and staff sends tbe criteria to an extensive list of brokers. Those brokers will
send back any sites they are listing that match tbe company's criteria. This service is free to target industry businesses, and
provides an unbiased list of properties for tbem to review.
Iii I i When a company is considering moving out of the county or state, or when they are planning
an expansion that would require them to hire new employees, the business liaison makes the business aware of retention and
expansion incentives that arc available on the state and local levels. To date, none of the companies in the JOBS program
have used the incentive programs. hut several anticipate needing them in the next 24 36 months.
Florida offcrs training grants at the state and local level to new and retained employees.
At the statc Icvel. Florida's Quick Response Training and Incumbent Worker Training programs help ncw and existing
businesses acccss training grants that help their workcrs maintain cutting edgc skills and keep pacc with new tecbnologies.
Employed Worker Training Grants (EWT) are available at the local level to provide training funds to companies with thc
intent of advancing current employees wages and positions and to assist them in retaining jobs that provide self sufficient
employment. The goal of this locally funded program is to upgrade tbe skills of existing employees, it is flexible enongh
to meet many training requirements. EDe staff also p<lrticipates in community activities that will positively impact long
term development of a high tech workforce. Focus is placed on organizations and activities that equip students with greater
career choices and understanding the importance of education, and especially science, technology, engineering and math
(STEM) education, in opening additional career opportunities and acbicving lifetime goals.
,
Create, Attract, Retain, Expand
Programs &. Sen ices Requested Iw ( :ollJjlallies Visited
COMPANY
21 Blztech
4What Interactive
Adz2MobUe
Air Technol En Ines, Inc.
Atomic Machine and EDM
Aztek Communications, Inc.
B eSho
Cable USA
Clllslee r
Coastal IT Consultln
Coleman Technolo les, Inc.
Dellve b Desl n X
Diversified Machine
Dol hln Global Technolo Solutions
E.clarl ,LLC
Ene Transfer S stems Inc.
Fischer International
H&R Ora X
Inflnetwork X
Inovo
See next page for totals and additional companies assisted
X
X
"()thl'r: Companies often request assistance outside of our established programs. For example, a company m.ay need an introduction
to someone in a related husiness t()f saks purposes, or may need recommendations for markt.ting professionals. Through the
Rusjness Retention & Expansion and.lOBS! program EDe staff works llard to meet the needs of target indus!l:v husincssl's and
rCI11()VC balTjers t<ll'xpansion.
Create, Attract, Retain, Expand
Programs & Sel'\ ices Requested h, (:\ll11panics Visited
COMPANY
Internet OffIce, Inc
Inware Technol
Ke tone Water Com n
LAN BLUE
L klns-81 ntek
March Perfonnance
MedlaBralns, Inc.
Naples Custom Cabinets
Na Ies Dall News
Naples Technol , Inc.
Nel hborhood America
Pelican Wire Com n, Inc.
Prism Microwave
Shaw Davelo ment
Thennal Wire
Thomas Rile Artisans' Guild
Tro Ic Tool
United Distribution Services
V. Tech
x
X
Other: Companies oftCIl request assistance outside of our ('stablishcd programs. For example, a company may need .an
introduction to 50111COn(' in a rdated husincss for sales purposes, or may need recommendations for marh.ting professionals.
Through the Business Rl'tcntion & Expansion and)OBS! program EDe staff works hard to meet the needs of target industry
businesses and remove harrkrs to expansion.
Note: Many companies have requested and received additional information about access to capital. whether by loans, grants, ven
ture capital or angel funding. To protect the confidentiality of those businesses, assistance with access to capital is not included in
the table above.
Create, Attract, Retain, Expand
Workf()J'(:e 'lbinin~
,
Training grants are available through Workforce Florida, Inc. and the Southwest Florida Workforce Development Board
(SFWDB). Workforce Florida offers the Incumbent Worker Training Program in which 50% of the costs for training that
culminates in a certification are reimbursed to the business, The SFWDB has a similar program called Employed Worker Training
that reimburses 100% of the direct costs of training that culminates in a certification. The SFWDB also offers On the Job Training
Grants, in which an employer may recoup some of the costs associated with ttaining a new hire who has little or no experience in
that job.
.,6 companies have requested and received infonnation about workforce training programs.
., companies have applied for EWT grants and one was approved during the fourth quarter.
.Outreach to interested companies and representatives with the SFWDB to review application procedures was conducted.
( :oll1ll<111ies Assisted Throll~h Workforce Tl'ail1ill~.'
, ,
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Pelican Wire, located in the White Lake Industrial Park, was awarded an Incumbent Worker Training Grant from Workforce
Florida. The grant allows Pelican Wire to upgrade the skills of 45 of its employees hy training them on ISO 9000 Quality
Management System. Tbe average wage of these employees is over $44,000 annually.
Pelican Wire Company is a custom manufacturer of appliance, bare resistance, floor heating, insulated and thermocouple wire. The
heated wire can be used to heat tile floors. They specialize in 50 to 2 gauge diameter wire alloys and standard or custom designed
resistance, thermocouple, glass core heating, appliance, high temperature and floor heating wire.
Pelican Wire supplies the defense/aerospace, medical devices. plastic cutting machines, special heaters. dental work, ceramic sbops
industries as well as many other industries with thermocouple. heating. insulated. hare resistance, appliance and floor heating wire.
Pelican Wire establishes long term customer partnerships by delivering the most comprehensive wire design and manufacturing
services available.
Coastal IT Consulting. LLC.,providcs businesses and homes with high quality computer support services. Their range of products
arc designed to provide simple. cost effective, top notch technical support delivered by expert technicians that are ready and able
to support Microsoft, Linux and Mac environments. From individual computer systems to enterprise business networks they have
years of experience supporting robust network environments and the underlying software and systems that drive them.
When the EDC business liaison met witb the owncrs of Coastal IT Consulting it became clear that workforce training was
necessary, In order to offer the newest technologies to their customers, the employees at Coastal needed to he trained and certified
in those products. EDC staff assisted the owners through thc application process for an Employed Worker Training Grant to
upgrade the skills of three employees and remain competitive in the marketplace.
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Create, Attract, Relain, Expand
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In October 2008, Air Technology contacted the EDC to learn more about workforce training grants in response to a local marketing
campaign that was directed at existing Collier County businesses. Air Technology Engines is a leader in providing Turbine Engine
MRO and belicopter parts and repair solutions. They specialize in Honeywell T53 engines and Rolls Royce '50 C,o engines and
the overhaul of major helicopter components including main transmissions, rotor hubs, and gear boxes for the UH~ I Series, AH I,
OHj8, 2Oj, 206 and,12 helicopters. EDC staff consulted with Air Technology to learn of tbeir specific training needs in order to
provide appropriate grant resources.
Air Technology Engines applied and was approved for a $43,jOO Incumbent Worker Training Grant made available through
Workforce Florida, Inc. Fifteen existing full~time employees received skills upgrade training in the areas of Lean Transformation
including an Introduction to Lean, Value Stream Mapping and Kaizen, and government service agreement writing provided
by Florida Manufacturing Extension Partnersbip (FMEP). In addition, Air Technology employees received Federal Aviation
Administration(F AA) compliance training. Upon completion Air Technology plans to apply for Employed Worker Training
Program funds available through the Southwest Florida Workforce Development Board for additional training needs.
InIlO\atioIl Through I\port
Tbe Economic Development Council of Collier County, working under a grant from Enterprise Florida, and the Governor's Office
of Tourism, Trade and Economic Development (OTTED) established an international trade initiative designed to identify and
capitalize on opportunities for export trade development and foreign direct investment. Tbe initiative has promoted programs
and workshops, scholarships for trade missions and other resources, such as counseling to prepare these companies interested in
beginning an export program and assisting those who would like to enhance their current programs to additional markets.
An export readiness survey was designed to assist the EDe staff with company interviews identif)' readiness to export.
One 011 one interviews were conducted with 100 target industry companies in to identify companies that are ready
to export.
C:onoucted two seminars "Introduction to Export" and "Advanced Export" workshops, in which over _~o companies
participated in. Marketed the programs through distribution of media releases as well as designed two brochures
"Innovation through Export" and "A Quick Guide to Promote Your International Trade Activities" was distrihuted to over
1,000 local companies and distrihuted qualified trade leads to interested companies.
The EDC created an enhanced international section on its website to provide in depth information on exporting, trade
leads. and export regulations.
Attended and partnered with Florida Foreign Trade Association (FI'TA) on an inbound Trade Mission in Miami in April.
and currently planning an inbound trade mission to Collier County from Costa Rica and Panama for October, 2009.
A scholnrship program was createdto promote local companies participation in outbound trade missions, or Gold
Key Search tbrough the U.S. Department of Commerce which will allow companies that may not otherwise explore
international trade opportunities to participate in exploring exporting.
To date. twelve companies have received export counseling & assistance through the.I 0 BS! and I nnovation in Export
program. Two of those companies signed contracts to export their products.
"i:1
Aztek Communications
Byte Shop Computers
Cable USA
Diversified Machine
Fischer International
Keystone Water Company
Lykins~ Signtek
Naples Technology, Inc.
Pelican Wire Company Inc.
United Distribution Services, Inc.
Dolphin Global Technology Solutions, LLC
Inovo, Inc.
(:reate, Attract, Retain, Expand
(:ollier (:OUlltv Fconomic Stillllllll,S Program
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Arthrex, Inc.. a surgical and medical device manufacturer headquartered in Naples. after speaking to the Economic Development
Council of Collier County, relocated administrative and personal staff from Lee County to leased space in the Polaris building. The
space, adjacent to tbe main Arthrex campus, is now home to 20 employees with an average wage of over $62,000. The '5,000 square
foot office utilized the Fast Track Regulatory Review Process to complete the build out and renovations needed.
f'l!".'" \l1H.'lil'illl Hank ,\sSist;lIKC i _n ell
First American Bank was chartered in Fort Dodge, Iowa in 1934, and served the needs of that community for some 65 years before
embarking on an expansion program and appointing a management team that continues today.
In,005, the bank expanded to Naples, Florida. A second Naples facility located at the intersection of Pine Ridge and Livingston
received its C/O inJune of 2009. The two-story building, featuring over 26,000 square feet of banking and office space. will serve as
First American Bank's Florida headquarters. The new office builds on First American Bank's existing presence in Florida; the bank
will continue to serve business clients and consumers from their previous headquarters at 3701 Tamiami Trail N., Naples, as well as
their Ft. Myers and Cape Coral locations. Tbe project was a Fast Track Regulatory Review Process participant and created 2. jobs at
an average wage of $60,000.
The Guadalupe Center of lmmokalee, whose mission is "to break tbe cycle of poverty through education," was established in 1985.
They provide programs that ensure the acadcmic advancement of the children served by the Ccntcr and, enable them to reach a
level of educational achievement and assist witb tbc development of social and life skills to build self confidence and help these
children grow into productive. well adjusted adults and assets to the community.
Upon the sug.gestion of county staff, Guadalupe Center first approached the EDe in 2004 for their first project a 17.000 square
foot facility expansion. Since that project. EDC has continued its relationship with Guadalupe Center and whcn it was time for
their next expansion. they contacted the EDC again for assistance. After working with EDC staff to understand thc programs.
Guadalupe Center applied and was approved in July 200G to participate the Collier County's Economic Stimulus Program Fast
Track Regulatory Process Program. The EDe continued to monitor and assist them through permitting revic\\' and revisions.
serving as an intermediary with county staff and providing additional help as needed.
GucuJalupc Center received its Certificate of Occupancy in Novemher 2008. The project increased the campus hy 13.000 square
feet. created II new johs and retained 50, each \vith an average wage of $21 ,000. The project also had a comhined direct and indirect
economic impact of over $4-5 million.
I lodges University recently opened its "7,500 square footJubilation facility in Immokalee with assistance from the EDe and its
participation in the Fast Track program. The project resulted in the crcation of fivc jobs at an average annual salary of $4):,000.
Hodges University, founded in 11)<-)0, has emerged as one of Florida's leading institutions of higher learning. The University has
campuses located in Naples and Fort Myers, with additional learning sites in Cape Coral and Key West, as \vell as Charlotte, Manatec,
Pasco and Hernando counties. The mission of Hodges University is to offer Associate, Baccalaureate and Graduate degrees as well
as other programs \vhich enhance the ability of students to achieve life or career objectives. In addition to offering courses in IS
professional disciplines and its comprehensive English as a Second Language Program, Hodges University fulfills educational and
personal enrichment needs for area seniors through facilitation of the Frances Pew Hayes Center for Lifelong Learning.
Create, Attract, Retain, Expand
(~ollicr (;OUllt \' Lcollomic Stimulus Pro~ral1l ('''llll""d
,
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Four years ago the Naples Daily News discussed the idea with the EDC of expanding their facility to either a North Naples location
or to a Lee County location. After months of discussion and persuasion from the EDC and negotiating with land owners the Naples
Daily News decided to expand in North Naples area.
Tbe new facility allows tbe paper to print in a much more efficient way by eliminating the need for some heavy duty and outdated
printing presses and allowing new innovative printing presses to he installed in the new facility. With this expansion and the
assistance from the EDC, the Naples Daily News added 50 new jobs and retained '56 current jobs, at the average wage of $51,9'4.
Welcoming the community to take part of this expansion process the Naples Daily News hosted a live webcam to document tbe
construction and completion of their expansion for their on-line readers. The Naples Daily News also hosted community tours
shortly after opening in the summer of '009.
The Naples Daily News participated in the Collier County Economic Stimulus Program utilizing tbe Collier County Fast Track
Regulatory Program.
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Structure Medical is a leading manufacturer of medical instrument and implant products tbat are used by orthopedic surgeons
to treat disorders to the musculoskeletal system. Ortbopedic surgeons use these medical devices to treat trauma, sports injuries,
degenerative diseases. tumor and congenital conditions.
Tbe global medical tecbnology market is estimated to be more than $200 billion. The global orthopedics market. wbich is a subset,
is forecasted to reach a value of $20 billion by 2011. Spine implant sales, Structure Medical's core business, account for .11% of this
market's value.
Structure Medical was founded in Naples, FL in 2004 and establisbed a second facility in Mooresville, NC two years later. The
company \vas quickly recognized and rewarded with significant market share due to its unique design and manufacturing ahility.
Structure Medical uses the most advanced machine tools available around the world to produce products that meet the bighest
quality standards.
In 2009. Structure decided to expand its Collier County operations by rclocating to a larger facility and was approved to participate
in the Fast track Regulatory Program. The expansion will increase its local workforce from 40 to 8;: employees \\'ith 3n average
annllal wage of over $60,000.
Salazar Machine & Steel. Inc. is an I mmokalee steel fabrication and design shop that is growing at a rapid pace. Tbey participated
in the Fast Track Regulatory Review Process in order to construct a 20,000 square foot facility to meet demand and continue future
growth. The building is located at thc Florida Tradeport and will allow Salazar to gencrate foreign business. It will also positively
affect the development of tbe airport. The project will create five jobs at an average wage of almost $2\,000.
Create, Attract, Retain, Expand
YITRACTl
The Economic Development Council of Collier County's ATTRACT! program is responsible for the recruitment of new businesses
and industries to Collier County. New business recruitment creates new and better jobs in the community and most importantly,
brings in new revenue by expanding the economic base. The EDC utilizes proactive and reactive recruitment approaches. In doing
so, we actively promote our area's labor force qualities, quality of life and amenities, and industrial real estate capacity.
There are four levels of classification that the EDC uses to qualify companies targeted for recruitment. Suspects are companies
contacted that could have an interest in Collier County; Prospects are companies that we know are interested in Collier County;
Leads are companies actively engaged in conversation with the EDC; and Projects are companies who have chosen to make Collier
County the new home for their business.
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IldlTpl'i..c Ilclil(L hl\I'\11l1t'1l1 IlIq[lllh", :lPd lZC(jlll"'l (oll'r!!pO,,;!l.. (HI PI. Enterprise Florida sends out Investment
Inquiries and Requests for Proposals to the economic development agencies in the state that fit the criteria of the company.
The EDC customizes a response and sends it to EFt.
"1" " ,,' i Site Consultant events provide an opportunity for EDC staff to attend marketing events with
site selectors to create an awareness of the area. Many companies, particularly major ones, are likely to engage the services
of a consultant to assist them in tbeir site search. Site consultants are an important source of projects and leads. EFl plans
three consultant events annually to major urban centers.
I"" "''''!' ", The site search for a relocating company is a key component in the process. EDC staff sends out
an inquiry to commercial brokers in the county in order to find the perfect location for a company. In 2009. there were 18
inquiries sent Ollt.
The EDC markets available space and sites within thc county in addition to
the benefits oflocating in Collier County. It is also a good relationsbip buildcr for future referrals. Tbe mailers arc sent to
site IOC<ltion consultants across the country. In 2009. five different sites were sent out to over 1200 individuals.
; ; ! i. , Research is an integral part of the attraction process. Prospects and leads need detailed information
ahout the county and region and the EDe needs to know the potential economic impact on the county. Staff conducts
research and utilizes partnerships with FGCU. the county and state, etc. to generate the information needed.
Create, Attract, Retain, Expand
NEW JOBS. EXPANSIONS. NEW INVESTMENT
Existing New Indirect Average Direct Indirect Tangible Real
Project Name Project Type Jobs Jobs Jobs Wage Earnings Earnings Property Estate
Guadalupe Center
of Immokalec Expansion 55 II '0 $'1,193 $1,398.738 $664,960 $150,000 $3.000,000
Air Technology
Engines, Inc. JOBS '5 0 12 $49,192 $737,880 $378,8'7 0 0
Hodges University Expansion 0 5 2 $45,000 $225,000 $1500435 0 $500,000
Pelican Wire
Company Inc. JOBS 4; 0 39 $44,'55 $1,99',475 $1,561,515 0 0
Salazar Machine
and Stccl, Inc. Expansion 12 ; 8 $'4,960 $424,320 $181,014 $103,000 0
Arthrcx, Inc. Attraction .P7 20 2;5 $78,475 $27';77,825 $13,444,189 0 $1,100,000
First American Bank Expansion 0 21 I"':' $60,000 $1,260,000 $761,166 $1,000,000 $3.000,000
.
Naples Daily News Expansion 2;6 ;0 1;9 $5',924 $. ;,888,744 $6.679,627 $J3.000,ooo $63.000,000
Structure Medical, Inc. Expansion 40 45 67 $61,013 $5,.86,105 $2,941,040 $10,300,000 $;00,000
Coastal IT Consulting. lOBS 5 0 4 $4\.760 $228.800 $9;,3.8 0
LLC.
Existing New Indirect ^ vcragc Direct Indirect Tangible Real
lobs Jobs Jobs \Vagc Earnings Earnings ProJX'rty Estate
TOTALS 7;5 1;7 ;8.1 $60,218 $;4.9.8,887 $26.8;8,01)1 $44,;S.1,000 $71,100,000
Create, Attract, Retain, Expand
Approved Funds
Between October I, 2008 and September 30, 2009 the following companies were approved by the
Collier County Board of County Commissioners and/or the State of Florida for local and state
incentive programs. The Collier County programs are available in the Collier County
Economic Stimulus Program.
Create, Attract, Retain, Expand
Expended Funds
,
Between Octobcr 1,2008 and September 30,2009 the following amounts were paid in accordance
with the Public/Private Partnership's Economic Stimulus Program
-)
Fiscal Report Public/Private Partnership
Personnel
Marketing
Equipment
PUBLIC SECTOR
$265,809
$134,192
o
Total
$400,000
.....
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. . www.proj<<finnoYGHon.cc
For years, we have been aware tbat Collier County's economy bas been perilously reliant on the vitality of real estate and tourism.
Virtually all major businesses and the large majority of jobs are related, directly or indirectly, to these revenue sources. In 200B.
this theory has been painfully proven. With a dramatic decline in these two sectors, profits and jobs have vanished; retail sales are
suffering greatly; and plummeting real estate activity and values have impacted every citizen.
At tbe same time, there appears to be a dearth of innovative thinking and planning, not only locally, but throughout the nation.
Government bas been paralyzed by politics. Entrepreneurialism has been strangled by caution. Planning has been replaced with
reacting. Initiative has been overcome by complacency, and even fear.
In this rapidly cbanging and increasingly tumultuous world, we must, as a community and as a nation, embrace innovation or face the
consequences of no longer being competitive or relevant. We must. effective immediately, stop waiting for cbange to come to us, and
begin to drive the change we need. Our very economic prosperity bangs in the balance.
Tbis is, bowever, a mission far more easily described than accomplished. It requires those wbo would be leaders to look beyond tbeir
own immediate needs to the greater good. It means discarding the priorities of political and personal gain. It mandates tbinking in
new terms and acting in new ways.
To this end, the Economic Development Council of Collier County's Board of Directors invited community leaders to join them as
they undertake this exploration into economic innovation and how we can create a prosperous and sustainable business community in
Collier County.
This is the means to change the way '\Ie think, and to rejuvenate the competitive spirit. It is our opportunity to change the culture of
our community, and to take charge of our future. Given full participation and true commitment, it will have an indelihle and enduring
impact on the future of our community.
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Action 1() Power Our Local Economy
Project Innovation has two simple hut critical goals:
TO CREATE A SH A RED V I SIO N and action plan for a strong and innovative economy. using the
power of our entire cOllllllunity.
TO STIMULATE INNOVATION among husinesses, schools, government and the community.
Consisting of five components, Project Innovation will identify the means of creating a culture that will attract high wage
employees and an environment that will support world class employees. The process will focus on hringing community
wide consensus on the importance of economy-huilding, a step needed to enahle suhstantive change; fostering creativity
in identifying new opportunities, an approach needed to develop a sustainahle economy; and collaboration on delivering
needed resources and initiatives, a strategy needed to put ideas into action. It will result in a specific, actionahle plan to
huild a healthy economic foundation for current and future generations.
Project Innovation components include:
.Community of Innovation .Champions of Innovation
.1 nnovation at Work .State of! nnovation
.1 nnovators Insights
.....
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. . www.pro;.cfinnovation."
(:ollllllunit\ of Innovatioll
Community of Innovation is the core program of Project Innovation, and is comprised of a series of participative sessions that will
bring national resources to bear on Collier County's economic issues. Eacb session is bringing together a group of 150 community
leaders to work with some of the best minds in economy building in identifying areas of potential and the means of taking charge of
our future prosperity.
.An Economy By Design, December 19, 200B
John Delaney, President of the University of North Florida and the former Mayor of the City of Jacksonville was the first
speaker of tbe series.
.Innovation Benchmarking,January 15, 2009
Speaker James P. Fields,Jr. Executive Director of the Palmetto Institute presented a number of South Carolina's issues and
Best Practices.
.Governor's Innovation Luncheon,January 29, 2009
Featuring Lt. Governor Jeff Kottkamp and speak Chris Hart, President and CEO Workforce Florida, Inc.
.Preparing for Global Competition, February '9,2009
Presenter Dan Grech, Marketplace America's Desk Miami and during this session community
conversations began.
.Action to Power Our Local Economy, March '9, 2009
Using live polling, community leaders identified framework for action and follow up and
drafted drivers for success.
.Action Agenda for Collier County, April ,6, 2009
Using live polling, community leaders agreed upon target metrics to achieve goals.
.It Pays to Be Creative, May lO. 2009
Featuring Dr. Richard Florida
I
Through Champions of Innovation. attendees experienced first hand an exploration of innovation through the eyes of local
innovators. Six of Collier's most innovative companies hosted husiness and community leaders at their facility in an effort to huild an
increased awareness of their innovative products, processes and services and \vhat these companies need in order to grow.
Champions of Innovation Event Dates & I lost I,ocations:
. January 22, 2009
. Fehruary 6, '00<)
. March 26. 200<)
4 What Interactive
Parker llannitin
Air 'Iechnology. Inc.
. April 2" 200<) Airflyte. Inc.
. May '4.200<) Arthrex
. June 4. 200<) . Neighhorhood America
Innovators' Insights highlighted the accomplishments and challenges of our area's entrepreneurs and reminded the community of
how truly innovative Collier County's businesses really are. Using the latest in media distribution channels, these interviews will be
hroadcasted through multiple mediums such as pod casts and webcasts as well as traditional television. This distinctive series featured
companies that have stepped outside the box to generate jobs and drive change. Viewers gained insight into the work of our local
trendsetters as they have forged new business opportunities to benefit their companies, their employees and our community.
J nnovative companies are not new to Collier County. While our awareness of them is limited, the effect they have on our local
economy is remarkable. In fact, Collier County is bome to nearly '50 Computer & Software Services companies and 730 Healtb &
Life Sciences companies that together employ 10,7,6 and provide 42% and "9% higher wages than Collier County's annual average
wage, respectively. Innovators' Insights promoted, tbrough electronic media, Collier County's best and brigbtest Innovators- those
that embrace innovation and help to improve our economy and quality of life.
.....
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. . www.pn>jedinnowlion.cc
1t1llOY:ll iOIl:H \Vorl,
Innovation at Work was a series of interactive and informative site visits, workshops and discussions witb some of Collier County's
most innovative companies. This program was for members of the Collier County Board of Commissioners, Naples City Council,
District School Board of Collier County, Collier County State and Federal Legislative Delegation and County and City staff. The
program was open to all elected officials and provided a unique opportunity to discuss ways in which we can stimulate the economy
and help innovative companies stay competitive, retain existing jobs and grow new jobs.
Innovation at Work sessions:
January ,6, '009: 4 What Interactive 5:00 p.m. - 7:00 p.m.
February 20, 2009: Parker Hannifin Aerospace 9:30 a.m. - 11:30 a.m.
March 13, 2009: Air Technology Engines, Inc. 1:30-3:30
May I, 2009: Arthrex, Inc. 1:30-3:30
May 22, 2009: Neighborhood America 1:30-3:30
State of Innovation is broadcast live on the Dave Elliott show on 98.9 WGUF. The objectives of "State of Innovation" were to
inform the community about Project Innovation, solicit participation and to generate feedback and ideas from the public. The
issues covered in tbe broadcast related to the Project Innovation programs planned througbout tbe year.
Over 80 community organizations and agencies support the EDC Project Innovation, including Lt. Governor Kottkamp, the City
of Naples, Collier County Board of County Commissioners and the District School Board of Collier County, Florida Wildlife
Federation, to name a few.
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Public Relations & ~1arketing
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lOOg 1 In..: I ,l'gisl.Jtivc l.lIndIC()!l
On December 10, the EDC held its annual Pre- Legislative Luncbeon at the Sailing and Yacht Club. During this annual luncheon,
the Collier County Legislative Delegation answered questions from tbe attendees on the upcoming 2009 Florida Legislative
Session. Newly elected Representative Tom Grady, (District 76) was also available to answer questions on his priorities for 2009.
I~Ol) Post I.t"pislativc 11IIlCIll'On
.. .~~
On June 10, 2009 the EDC hosted the Collier County Legislative Delegation at a luncheon where Collier County citizens had
tbe opportunity to address questions to the delegation regarding tbe past 2009 Legislative session and legislation that was passed
during the session. Some questions and topics included were, insurance, offsbore drilling and hometown democracy.
II
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Jiali:lll ( 'h.lIUllt'l tlf( OnH1WIll..
oilier County was selected by the Italy- America Chamber of Commerce, Southeast to be
ighlighted in their Florida Publication IT, Italian Trade.
I)~{.\\IC FI II III
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Naples Botanical Garden beld its official ground-breaking for the
Harvey Kapnick Education and Research Center, a partnership witb
FGCU. The Garden participated in tbe Collier County Fast Track
Permitting Program.
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In partnership witb FGCU Small Business Development Center (SBDC) the EDC hosted a Business Preparedness Seminar on
June 10, 2009 with several small husiness O\vners and managers attending to receive information on husiness preparedness and
recovery if a hurricane or other natural disaster should affect the area. Bridge Loan training was also conducted for local bankcrs
by Karl Blishke from thc Office of Tourism Trade and Economic Development (OTTED).
,,1
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The EDC along with its partners from Charlotte, Lee, Hendry, Glades
and SarasotaCounties have form a regional economic development
partncrship and has hired Chisano Marketing Group to create and mar
ket our newly formed partnership. The creativc team at Chisano, after
meeting with stakeholders in each county, developed a brand; Southwest
Florida, "A Brighter Place to do Business" Brighter was chosen to de
note our spectacular climate and our unique intellectual capital. It also
represents the foundation for a probusiness environment, with a solid
infrastructure. and opportunities for innovation and growth. Place was
chosen hecause it denotes the idea of belonging and includes both the
pro-business message along with a nearly unparalleled quality of life. Do business represents the call to action.
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SOUTHweST
FLORIDA
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During the summer, a weh site www.aBrighterPlace.com was developed. Then, beginning in October, a concerted two
year plan will be undertaken to "put Southwest Florida on the map". Awareness will be built through a wide range of
media, both paper and electronic. Fully 80% of the efforts planned in the first year will be huilding awareness within the
six county region.
Puhlic Relations <."k l\larkcting
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(;ulfshc )1'(' I~tlsjn('~s l\lagal.inc
Monthly print ads were placed in Gulfshore Business Magaz;ne, in January the magazine profiled the Economic Development
Council of Collier County and the upcoming year. Sample of the print ads are below:
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October, 2009
Marcb, '009
November, '009
December,
'009
January, 2009
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May, 2009
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The EDe launched a wehsitc dcdicated to project innovation, innovation hchind thc wehsite was provided hy
4 What lntcractivc.
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Thc EDC submitted several
Guest Editorial
to Naples Daily News
regarding innovative companies
located here in Collier Coun, y.
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2008/2009 EDC BOARD OF DIRECTORS
Chairman of the Board
William O'Neill
Attorney at Law
Roetzel & Andress
Chairman Elect
Robert Mulhere
Vice President
RWA. Inc.
Immediate Past Chairman
Julie A. Schmelzle
Senior Vice President
Bank of America
Vice Presidents
Directors
Richard C. Grant
President
Grant, Fridkin, Pearson, Athan, &
Crown, P.A.
President & CEO
Tammie 1. Nemecek
Terry McMahan
President
Hodges University
Dr, Jeff Allbritteu
President
Edison College - Collie, Campus
Nicholas J. Healy
President
Ave Maria University
Johu Piuholster
Chief Operating Officer Solar Thermal
Regenesis Power Corp.
Trish Biebricher
Vice President of Marketing & Communications
Moorings Park
Dr, Richard Peguetter
Dean College of Business
Florida Gulf Coast University
Mark R. Schlehr
Senior Vice President
Wachovia
Kevin D. Cooper
Chief of Staff & General Counsel
NCH HealIhcare
Aliesa P. Priddy
New Business Coordinator
Cohen & Grigsby
Carol Shaw
Executive Director
David Lawrence Foundation
Chris Doyle
President & Publisher
Naples Daily News
Johu M, Gleesou
Principal
Gleeson Real Estate Consulting
David Rivera
Vice President Corporate Business
Unit Leader
WilsonMiller
Susan Takacs
Chief Operating Office,
Physicians Regional Medical Center
Economic Gardening
An erltl'epl'enel.n:-ol'iented approach to econornic prospel'lty
11 B\;l\ ~t'{~1ll irll!1i( !ll IOlb) '" gl()]u]
CCl~1l'1I11\.lHlt plate ha~ !Jeer.ll\C
111' HT lmplJnarn than ('vcr, N;wmd
rt'~')llrc{';;, l()\\'-CI~:';1 lahll!' and lax
ltlll'lltin's \Jsl'd (I) be Lc\ dn\crs Il)
IT1!,iofl:ll prn,c;perm. 'J()day. hO\\'l'\'L'L t1w
ahIlJt\ I{ I "UPpl)1"1 11ll1lH';ltlYl" cllfllpalllcs
and t.'nlrl'prCllCUr~ i:; abo ,I crllied
C(J111pIHlCI11 10 CCIJllllllliL gnl\\'lh.
"\\ 't'\c 1i\'1I1~', III a period uf
eXPiIlH,'lltia] CC()ll(lHllC ch:lngc,
\\hlCh means CClllllHlIil de\"dnpcl"s
;lod COIIlIl1Unlt,- It-~Jer~ must ~crn_'
bUSHH'SSeS differently," iay" Muk
J .:'mgc, l'XCcutl\-e dircctflf of the ('~dward
1.O\\'c hlUndaljOIl 111 Cassopolis, i\lich.
"That's '\d1('f(' economic gardening
rtJlrlf.:~ 111 :l1ld u'll\ H 1;11,,1'':> a nelltral
dunl P:lrt\ like thL t'oulldall()ll [( J vel
inyoln,d and 1)1' ;1 caLdr~1 for c1t;lll~,c .
!',Cl)f}(Jll1lC gardt:nlllg lakes ;Ill
l'lltrL'pretwl1na! approach III j, d)
cft'a{jntL SU!lIt"!imc-; rdcITcd Iu ;\~ ;1
"hlll1lcgnlwn" (Jr "111~iJt-(lUI"" ,'olratcgy,
cconomK gardenlllg h)ClI~l'~' 1111 helpi'l,l',
t"'\I~tl11f !!fln\lh (lnclltcd Cllmlulll(,~
h('("OIlW larger.
"\\c'rc (lol ~\.lYlllg Ihat altracUon
;lIld rCUlllL11wnt ;H ('i,'ities should
he di~;c()nnnued. hut thl'y'n' hcen
(lYcrcmph<lsl:led du(' partly to
uJmpl'titin.' ;l.I1d p(llitical prt'ssurc~."
l.ange say~. "A balanced approach is [he
k",. to bulldin~ eff(.'cti....e programs and
:itr:Hcglcs
1:1"(1111101IC ganh'1l1ng lwlps t'sl:1hh::-;\l
an Clll!'eprell<'unal (uhurt, \vtllllll
Clllll1lHlll1llt':-. anu S('1:'. t1sdf apart from
(HhL'r ('(UIHlmi{ dcvdllpnwnt srrillcgH's
h, It:-; lilrget ;JtH.hclICt'. lools ,ll1d lil1l1il)!
Il( S<TYIU's
1:1 'I" t''\,llnpk. tmotti(Hlal CUlII' IITlIC
(kn.li)pnwll{ pnlgr;lms offer tax
lnccnli,l's. \\"orkforcc dn elopnll'tJt
Sl'f\'!U::-' aod Infra:'trllcturc
11npn.J\Tllwllts tll atlr.Kf and rCfall,
companies that nuy bl' cOIl~ldl'nng
relocation - slratt'hril's that l'mphasli'l'
mm'eml'nt nuher than growth.
.\1 t1w other t..'nd of the spt:crrum.
there arc a VariN\ l)f small-busillCS~
::"'" rd\'Vdid l':'wE ~O'.Jnd:ltluri
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~
~
development organiJ'.ations that serve
startups and small businesses by
pnwiding assistance with operations
~nd management issues such as
business-plan review, cash-flow analysis
and succession planning.
In contrast, economic gardening
deals with growth-oriented companies
and stra tegic issues like penetrating
new markets, n:fining business
models, developing teams and
embracing new leadership roles,
f .:cunotnic gardening provides
information and dl'nsion~making
assistance 10 companies that
an.' transitioning from small to
large, With sCf\'iccs customized to
mceT the just-in-time needs of this
audience.
(~omlllunities currently nurtun.'
their economies through economic
dc\'clopmcnt, workf()rcc dn-d(lpmCnr
and <.;mall-busl11t'ss dc\'(.'I(lpnwnl. "BuI
Ihere IS a fc ,urlh dU1H:I1SIOn we need to
adJ," ] .allf'c sa, s, "( ;ruwth COlllp;lIl~
dCH'lflpm('Jll Ie; dw Illl:'iSlIlg pIece, \dl1(h
is \\11\ the I':d\\'anl J.I)\\'C j:llundal1on is
all ady. lCatl' (()f c("(Jlll llnic g;\rdl'lung
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Second-stage benefits
~Ollll' ,11- the ,ll,rl'~ltcst refllrns
(If ('{"(lllfllllH' ,L',anlcfllllg ((JIlll
lnn/l "'(lrking \nth ,':cc')lhl "!;W,t
l'flln'll1TIH'llI':" C/ll11p:lnil''' t]LlI han
;lth ,mlt'l] lK\'llml TIlt' ~IMllIp SLlgl' \\.itll
rill' 1I11C1I1 and J1lllt'll!l;d lor addi!]()l)al
gr'l\\'th. (~(,(,(lfld :;tagn~, l\'jlICally ha\'('
llJ I, l ()lj crnplo,u'cc; ,\Ill! ~~cnl'r;l\(, alHJllt
Sllnilli(Jl1t!1 S)II millHllllll :l1111U:i]
ft'\'l'lllH', dq'l'lHhng (Ill tlic!r llHhlstn
1\LlI1Y pc(}pk ,l.,,;s(lCialC Sl'C!JJ1d ~,!;\gl
\\.ltll g(uclks i'c()mp;,nics \"itll c'i:lrcnwh
lllgh grO\\lh) \111t(lugb gazl'llcc; 1':1."";
lhrough s('cond sLlge, wlm h makes It
;1 g(,od pLll-C It) find rhl'111. dlC:Y 'rc nnl,
part (If 111<' stor.', ~('cl)nd stage al;;l)
includl'~: 1) cOlllpalllc;; wllh potl'lHl;l]
for high ,p,frl\Vlh and 2} (r)mpanic5
gl'ncnlling ..;ready growth thaI may 1)('
less uranu lie than g:lzdlc~ but rcnuins
IlllrrC~Sl\'C
This growth orient:Hlon IS a critiol
dlstincuoll that separatc:~ l'lllrepfenCllfs
from other t)'lJCS of ::.mall husinesses.
hlr example, some individuals ITI:lY bl'
sdf-empfnyed because tht'~' like being
Ihelr own boss, IHII job creation isn't
part of their game plan, Theil there
arc sm,lll bllCiinc;scs Ihat proyidc johs
ill :I COllllll\lIlIt\, hut thl'ir growth is
'()l1lc\\'hal res1rillcd b\ the [')lallradul).!.
;1t(';1 thc\ s('nT.
Illlllf}tf;ISI. <';!'UlfHl-stagc
cnrrl'pn'l1curs ~Hc signi/iClnt I()b
crcal/'rs i)CCIU-;C (It their hH"U". (Ill
l':f1IWlh. \1l(ll)l'Clll~;l' rlWY !l(It'1l 11;1\'('
n:lrlljlwl ()f g[(lha] markets, Ihn hrlng
(lllr,H!t- d'll!al-; lIlll) dH' ((l1l1l1111l1it\,
"It's IIlDe \H' {rear Vf(m'rh '1l'1L'111cd
l'nl1't'prClll'llr~ dilfcrl'lllh thall ";l1ulI
bU"lni"'H'S gl'. ln~ them llWlf 0\\-11
pLH(, ltl tile IJ\LTall Sc!lt.'Ull I,f l'COtlOmtt
den'l( JpmClll," S<l\'c ] ,~lll,!~C' "TIll'
f!lUndalHltl Gill p]:l\' allunrllrtant I'I)k
In hdplllg cn1lJl11Ul1Uy org;l1l1Z:lIUlllS
(,olbh!,r;llc 11101'\' dtcCli'd:h to ~cnl'
thIS audience"
\(t'/lrJing III Doug Iamm, author
(ll 'N() I\Ltll'S ].and:' cnrreprcllcllrs
face f(lllf k('\ cllalkngL's as tllt:lr
c()mp;\niL'~ tran<.;itioll from slll:"\1110 hig-:
. \LHkcI adluQllll'nh.
. ()urgnl\\'ltlf! carty lll;lll,lgenH:tlt
tcam..; and IhelT role as founders,
. Scaling husllws>; modc]~ to h:lI1dlc
gro\\,th.
l 'nderstanding capital rt'LJuin:ments,
"II'::; hanl for entreprencurs 10
rl'<.;ilht,
Ihest' L';SLH'S (In
theIr I)\,"n' or C\Tn l(knllf,
dWIll :ll'ctlralel\," ~a) s l>!lI1 I SIg1l1 It'l',
manager (Jf pn)gr:llll dt'"dopmcflI :11
d\(. F(hard I ,O\\'l' hnltld~lll01l 1'01'
{)ll(' lhlllg, IlVI\.jn,!! fHJlll SUgc II'
Sl:lgC .2 hnllt!" nil ;\(! l'n'jrd~ 11\'\\ 0(.1
()/ ch:lllcng("; j",l1ncprClIt'llr-, 1:1C<' III(lfl'
Il'SpOllSlhibtll'''_ ,Illd {'\n~ thlllF', hnomc"
m~l~lllrled I heir ((lIt' ~()mp(,lulno
lwClltlll' SIf(llWl'r [mt ,;(, d() thclr
" .
\.\l :lknC';;C:l'<';"
.\Iakm,g things C\ en more difllcult,
lh;lngl'S III lllarkc"IS. InallagL'II\t'111,
bUSltll'S:; H1IJdd and IIIIIIW\ an'
lllICff{'1all'11. ~lgll(lrl: C(llltinllt'~ "Ht'lIl~!,
'1l11 {J/ S\llr lfl ol1e afC,1 can (;H1"L' \011 III
Ilt' tHO Ilf ~\IK III Ildll'r:.;,"
These cOlHlillOlb mall1f('SI
rhcOlsdn's In ,I \'ariety (Jf W:I\S SOllle
Li)tIItTHHl s~lnpttlnls: l\t)! hUllg abk
to fulf11l ['olllnlllrnents rll CUsl( lmcrs:
qu,llin' pn,hkms hl'CIJm{' 11l()f('
pressmg; ;mJ decisions becume
increasingly complex and n() Illflgt:r
intuitive, In aJdition, reporting sr~tl'm,~
nt) 11lngt'r pnl\'ldl' go(,d lIlf(}rmarion,
and founders feel they're no longer able
to lead C\'l'ry aspect of till' business.
To help entrepreneurs resolve
growing pains, ecunomic-ganlening
organizations employ a ,'ariN)' of
tcchnigucs. These fall into t\.vo broad
categories: decision making and
information.
~
Making better decisions
Entrepreneurs need help with
strategy, identifying what they're good
at and finding: a sustainable
compcutiyc: advantage.
They also need to shift
their leadership role as the
company grows, build a
strong management team.
create a clear vision, and
then communicate it
(,(lllsi~tcnlh-.
Till"'; IS where
temperament t(Hlls can
help. L!nderst;1ndin)..!.
It'lllper:ullclll (pcrs,.lt1ali~
pn.:fercllccs, sllch
:l~ C\ln/\-CrSll111
:lnt! InlrllYer':'llII) (II'
ho\\ I)('opk pr()c{'~~
inform:llllm). can help
Clllrl'prt'l)('llrs rt'Cfllll high-pntilrm:1IH{'
Icalns 111:1111,11:111((" thell ()\\-IlHlltCfCllt
~ln'llgth:> :iIld \\'l':\Lw.::,:-;c B"UIV
:l\\an.' oj (Cnq'lcrallll'll[ CHI :d~,; ('n~lll'l.
Cmplll\'{'('" arc III P{ISlIiOIlS l1Ll1 ('nahll'
rhl'l1l III pb) 11) [h'!f ~lr('ng,h~
Sophisticated information
1;,C(l(Hlmic-gardefllllg spntabst<..: {".lll
also ptO\'ldl' \'aluahk IllfOflll;lllOl\ h~
1t:;1I1g hIlSllH'S~.1ll1dhg(,IlC(, [(101" lhal
sllulli'r (}r \'llIlllgn ((lmpanK'; i'/[hn
em', ;lfford (If dOll'1 kJ](I\\- ahou! hIT
i:xanlpk:
. Sophisticated d,Hah;\s('s can idcn\lt~
111;\rkc1 [rclld~, P(ltt'lltlal partners Ilf
cllnlpetllllr<..: and unkllo,\\'ll rCS1J\lfCC"
of tell buned J('(:p lllSHlc indu;,tn
lnf(lrITU!l<l1l.
. (Jt'(Jgraphic mformarion ~y.stelll"
elll track euslo!nl'r expcnditure",
psychographies and demographics amI
then neate color-shaded. cknsity maps
that profile customers or show gaps in
market coverage.
. Search-engine optimization tools can
raise dsibility in search~engine results
and increase traffic on \'('ch sites.
. Social-mcdh monitoring
applications can track \,\leb sites, hlogs
and online communities to see what
people are saying about companic:->
and products - and r(.'\",a1 important
markt:l inlluencers.
"'I'd it's imporfant to note thai Ihese
tools aren't a panacea to entrepreneurs'
problems," Lange says.
Businesses are biul()~call'lHities,
where there is constant Hux dul' to
cmploycl'S. customers, markets and
economic conditions, he explain:;.
:\pplying mechanical rules (where the
same process always yields the same
output) \HIIl', \\'ork. Instead, econonuc-
gardl'lltng spl'cialisls h'\"t'ragl' .hese
tools to hnd new ideas and arrfCI;lchcs.
"\\'h;\l'S I11t,f(', l'Cl)!1(lInic.gardl'ning
tools ~lrt. COl)SI;llllh chall~rillg." LlIlgl'
Working with entrepreneurs
:.IV/did I . 'h( i"_JlIiJltl()1I__
:..
;'
....
adds. "The ones generating today's
breakthroughs ,,,ill become either
updated or outdated quickly."
.-
The power of connectivity
The rools and techniques described
here highlight the "onc.to-one"
approach in economic gardening and
liet the stage for an ongoing relationship
between a support organization and
individual companies.
Another important aspect of
economic gardening is connectinty (a
"one-to-many" approaeh), which uses
pccr~ to-peer nel'\\'orks, recop;nitiol1
events, just-in~time workshops and
discussiun groups 10 attract growth
ctHrepn'nellr~ and scn'e t11t'ir
immediate, pressing 11('('t!S
'~'\cci\'iti('s like these arc critical to
bunching and maintajllUlg an (J\"(:rall
ccollomic.gardcnil1g qrategy." says
I.an~c. "They IlUrluJ'(' thc ntllllft. :md
("olllwcti"jn- thai IS so Imponant tll
J!.nl\\-ill~ rq..,Iltlll;lll'Clllltlll1!('S"
,/
,/
The need for speed
.-JI{
Economic-gardening speCialists
function much like an
outsoun eci team of experts. Their
goal is not to dictate or- implement
solutions, but to help CEOs Identi~1
issues that might be hindel-ing
growth -- and point them to
new tools, business concepts
and Information to make bettel'
decisions.
"Economic gardening IS about
applying JUst. In-time. high-end
expertise rather than counseling;'
says Steve Quello, founder of CEO
Nexus In Winter Park, Fla. and
an economic-gardening expert.
"Entrepreneurs know more about
their companies than anyone else.
Give them a better view of the
big picture, and they can make
adjustments themselves."
One challenge is getting up to
speed With elltrepneneurs.
During InItial meetings,
considerable time is spent
discussIng an entlt:preneur's
hackground, company structure,
goals and growth ISsues. Theil, as
economic -ga,dening specialists learn
mOle about each company, they
become more efficient at delivering
actionable information. n's a back-
and-forth, ongoing relationship.
To gain trust and truly make
a difference, economic -gardening
organizations must act like the
entrepreneurs they serve.
"That means being nimble and
nonbureaucratic." Quello explains.
"Entrepreneurs need answers
in hours or days. not weeks or
months."
=: r,'J!\r',--lI ,j (,)WC ~(,~'L:rH'-:!dtl'JII
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;
Economic gardening at work
~
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J J J:, Slrall'b~' \Va!' a kt.y issue
Based in MemphiS, Tenn., NaturePlcx
produces Illltriu(mal sllpplt.'111t.'nts,
tl1('dicatt'd cr('am~, and other heahh.
n:latcd producls for dollar discount stnres
Thc JUIl1P;-:;(:lfl h';lm Iw]pl'd :-;antos realize
tint while l\':11Lll'cPlcx IS in a nm1l11odin
markel, r\w company has cst:1blishcd a
niche of higher-nurgin, naturtll pr(ldllrt~
t1U( 11 c;l1ll'xpalld In h(l]..;rcr growth and
prolits,
Using the Keirsey Temperament
Sorter, Santos and Gibbons determined
the manager was an "ar6san" (liking
[r('cdom ami movement) while a
"guardian" (who has a preference fOf
details and deadlines) \\'a5 bettef suited to
his assiw1cd responsibiliti{.s,
In respome, Santos diverted some of
the manager's tasks to others, allowing the
manager to play to his strengths, Santos
also brought 1n a computer progr:lmmcr
to design a soft\varc application that
impn l\'es conunurucations between the
firm's production :md sales dcpartmcms,
\X'ith many employees conaibuting
Information, tht' application makc~ it ca~y
to sel' where NalurePlcx i~ ~ and where
It I1t,t.'ds to be, Santlls !'ays, "It conl:UflS ;111
the small dL't:Jib that can g:('t overlooked
\\.-'ht'n C(lnllllUmGlting \\lith SI)ml'<)!1l'
\'l:rb;Jlly or l'H'n through e mail." The
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l\IcAlindon \Vas initially trying to
find game de\'elopers in alpha-stage
development and C011\'ince them to
include Switchblade in their products,
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blogs, portals and other community
sites looking for concentrated groups of
people that influence a markn, InSTead of
game de\'elopers. the team recommended
thnt I\Ic\lindol1 target end-users by
setting up competitions hctw('('n gamers
who use keyboards :md garners who use
C(lntrolJers
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be about bragging rights," C;ibbons says,
Illlting that opinions run hot and hea\'y
in c mlinc bll IgS -- peppered with pk'nry
of four-kiln words -- as 10 whcthn
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ECONOMIC DEVELOPMENT COUNCIL OF COLLIER COUNTY
3050 Horseshoe Drive North, Suite 120 . Naples, FL 34104
Phone (239) 263-8989 . Fax (239) 263-6021
www.eNoplesFlorido.com
~~
ECONOMIC
DEVELOPMENT
COUNCIL
of Collier Count)!, Floridd
Growing Great Idea!
Hail Entrepreneur!
Entrepreneurial-based economic development initiative
focuses on 2nd stage growth companies
By Tammie Nemecek, President & CEO, Economic Development Council of Collier County
The Economic Development Council of Collier County (EDC) announced in September an initiative to
support entrepreneurs in Collier County, Economic Gardening. This program marks the "Era of the
Entrepreneur" and is designed to provide technical assistance to CEOs of 2nd Stage growth companies,
those companies that employ between 10 and 99 employees. The Collier County program is supported
by the Florida Economic Gardening Institute, located in Orlando, Florida and the Edward Lowe
Foundation, located in Cassopolis, Michigan. The Florida Economic Gardening Institute was created as a
result of a pilot program funded earlier this year through the Florida Legislature.
Edward Lowe Foundation Executive Director Mark Lange said, "At a time when jobs are so critical to our
nation's economic recovery, Governor Charlie Crist and Florida's Legislature were visionaries to invest in
cultivating the companies that have proven their ability to grow and create employment."
What Project Innovation has taught us is that we must think and act in new ways to change our
economy. Economic Gardening has us doing just that. To improve our economy, we must look within
and ensure that our foundation is solid. The work the EDC has done with existing businesses in the past
has been strong, but Economic Gardening is different, and should capture the interest of every
entrepreneur in Collier County.
At the heart of this renewed opportunity to help grow our existing businesses are the Edward Lowe
Foundation and the entrepreneur it is named for. In 1945, Edward Lowe (1920-1995) created an
industry when he developed clay- based cat box filler as a favor to a friend. Upon realizing the potential
of his product, he faithfully pursued informing people of the need his new Kitty Litter~ could fill.
More than any man, Edward Lowe brought the cat in from the barn and out of the alley. Lowe and the
housebroken cat revolutionized the way people thought about cats and literally made them into
America's favorite pet.
In 1985, Lowe turned his attention to helping other entrepreneurs achieve their own goals by creating
the Edward Lowe Foundation, a resource center dedicated to helping entrepreneurs and small-business
people through educational programs, information services, research tools, and other support services.
Edward Lowe's belief in the entrepreneur went deep. In his words, "The real roots of economic growth
in the United States came about through the ingenious efforts of the entrepreneurial-spirited individuals
and their small, independent companies, rather than through the giant companies. We must give credit
to the mountain of men of the past - from them came the grassroots of American greatness. My life has
been a testimony to the credo of the entrepreneur. People like me who have lived the dream should
P:\Economic Development\Economic Gardening\EG Information Package\EG guest editorialll~21-o9.doc
ECONOMIC DEVELOPMENT COUNCIL OF COLLIER COUNTY
3050 Horseshoe Drive North, Suite 120 . Noples, FL 34104
Phone (239) 263-8989. Fox (239) 263-6021
www.eNoplesFlorido.com
~BC
ECONOMIC
DEVELOPMENT
COUNCIL
of ('ollie,' County. Flurida
Growing Great Idea!
share their knowledge with others, because if private sector business doesn't help-then the American
entrepreneur won't survive."
Edward Lowe's passion for the success of the entrepreneur, coupled with true leadership within Florida
and our community holds promise for us to think and act in new ways and create an economy by design
that we speak so often of in Project Innovation.
As Edward Lowe would say each time he walked into a room with an entrepreneur, "Hail,
Entrepreneur." We celebrate you and your contributions to our community. What may seem
impossible, we know can be overcome. We live in a place where one individual can make a difference.
Entrepreneurs are those unique individuals that change the way we think about what is possible. They
have a clear vision for how life can be better for all of us, even when times are tough. We invite Collier
County's entrepreneurs to contact the EDC and work with us to grow Collier County's economy from the
inside out.
To apply for the Economic Gardening program, visit www.GrowFL.com or contact the 8rooke
Gabrielsen at the EDC at 239-263-8989 ext. 109.
###
About the Economic Development Council of Collier County: Founded in 1976, the Economic
Development Council of Collier County (EDC) is 0 private, not-for-profit corporation with a mission to
diversify the economy and create high woge jobs. The EDC was established to focus on the local economy
and the corresponding infrastructure required to successfully diversify the county's economic base. In
1997, the EDC and Collier County Board of Commissioners inaugurated a formal Public/Private
Partnership for Economic Prosperity to advance the efforts of community to deliver a multi-faceted
program of target industry cluster business retention, expansion and recruitment. For more information
about the many advantages to locating or expanding 0 business in Collier County, contact the Economic
Development Council of Collier County at (239) 263-8989, or find us on-line at www.eNaplesFlorida.com.
Tammie Nemecek serves as President & CEO of the Economic Development Council of Collier County.
About the Florida Economic Gardening Institute: The Florida Economic Gardening Institute was created
by the 2009 Florida Legislature as the Economic Gardening Technical Assistance Pilot Program to
stimulate investment in Florida's economy by providing technical ossistance for expanding businesses in
the state. Qualified companies must be engaged in the following sectors: Manufacturing; Finance &
Insurance Services; Wholesale Trade; Informotion Industries; Professional, Scientific & Technical Services;
Management Services; and, Administrative & Support Services. Additional information is available at
www.GrowFL.com.
P:\Economic Development\Economic Gardening\EG Information Package\EG guest editoriaI1l-21-09.doc
.....
!.~Ri.i~5T ',~om~2Y~!!~~
. .. www.projectinnovanon.cc
Project Innovation... Moving Forward
October I, 2009 through September 30, 20'0: Year I of 20
'7his is a Marathon, not a Sprint" - Jim Fields, Palmetto Institute, February 2009
What is Project Innovation?
Project Innovation is an initiative that was started in 2008 by the Economic Development Council of
Collier County (EDC) as a means for creating a culture in Collier County that will attract high wage
employees and an environment that will support world class talent. The process has focused on
bringing community-wide consensus on tbe importance of economy-building, a step needed to enable
substantive change; fostering creativity in identifying new opportunities, an approach needed to develop
a sustainable economy; and collaboration on delivering needed resources and initiatives, a strategy
needed to put ideas into action. Project Innovation is about action to power our local economy and has
two simple, but critical goals:
TO CREATE A SHARED VISION and action plan for a strong and innovative economy. using
the power of our entire community.
TO STIMULATE INNOVATION among businesses. schools, government and the community.
The initiative's honorary co-chairmen are the Honorable Tom Grady, Florida House of Representatives;
Dolph von Arx. Chairman. Regional Business Alliance; and Chris Doyle. President & Publisher, Naples
Daily News.
Project Innovation is a grass roots process of community engagement to create a shared vision that will
result in a stronger economy for Collier County. Through the Project Innovation process, Collier
County created a declaration for its community or as it is referred to, the declaration for the place we
call home. This declaration states that Collier County is a diverse community, recognized worldwide for
its innovative spirit. its vibrant economy and its outstanding quality of life. Six drivers provide tbe
framework for identifying goals and priority projects tbat will be supported by the community. The
drivers are Quality of Place. Innovation, Business Climate, Governance, Infrastructure and Talent.
The initial work of Project Innovation brought the community together in a variety of ways that included
Community of Innovation - town-hall type meetings that included moderator Don Upton. of Fairfield
Index. live polling of the audience and experts that could belp frame the discussion on best practices.
Innovators' Insights videos posted online helps to better understand the types of innovative
entrepreneurs and companies that are located in Collier County. Champions of Innovation brought the
community out to tour local businesses and hear first hand from the innovative entrepreneurs that lead
those companies, The State of Innovation, a monthly radio interview. helped to keep the community
updated on the progress of Project Innovation and how they could become involved. In addition.
meetings of the endorser organizations helped to refine the framework and ensure that the community
was heard and reflected in work product.
Throughout the summer of 2009, volunteers from the endorser organizations held more than 20
meetings and spent hundreds of hours taking what was crafted during the Community of Innovation
programs and transforming them into a final framework for the drivers, goals and indicators. The
indicators will be used to benchmark the community to regional, state, national and international
standards, as well as a way to determine specific measures that will be identified and tracked over time
to demonstrate success or determine areas tbat may need improvement,
The Project Innovation process is designed to ensure long-term vision and shared responsibility for
improving Collier County, As Jim Fields of the Palmetto Institute stated during a February Community
of Innovation program, "This is a marathon. not a sprint."
Phase I: Phase one of Project Innovation took place from December 2008 through September 2009.
Through a variety of initiatives, the process allowed for community interaction. input and education of
how we can achieve a world class, innovative community. The work during this time period resulted in
a declaration for our community, establishment of six key drivers, measurable goals, and identification of
key projects or "APPS" that will help achieve our goals. This initiative was led by more than 70
endorser organizations, which represent key non-profit and public sector partners from throughout
Collier County.
Phase 2: Phase two of Project Innovation begins October 2009. Throughout phase one. the community
established the framework to allow us to achieve our aspirations. Phase two is about action. specifically
action from the community through the projects of Project Innovation - or what we are calling "APPS"
Acrion Projeas for Produdng Success. The roles and responsibilities of the various teams and partners are
outlined below. Facilitation of the initiatives will continue to be managed through the Economic
Development Council of Collier County.
Driver Teams:
Deliver the ABCs of pt"()Ject Innovation - Advocacy, Benchmarl<ing. Connectivity
Six driver teams, comprised of volunteers from Project Innovation Endorser and Support organizations,
are self-managed groups to support Project Innovation advocacy, determine and set benchmarks, and
enhance connectivity between driver teams. endorser organizations and the community.
Quality of Place
Talent
Business Climate
Innovation
I nfrastructu re
Governance
Data Team:
A Data Team. led by Florida Gulf Coast University's Regional Economic Research Institute will provide
support to each Driver Team to research established goals. provide data results and help determine
measurable goals for each driver.
Project Innovation Endorsers:Endorsers consist of non-profit and public sector partners from
throughout Collier County. Currently. there are more than 70 endorser organizations, These
organizations will meet at least twice a year to review Driver Team work, share success stories of APPS
and provide input into the continuing development and implementation of Project Innovation.
Corporate Supporters:
Corporate Supporters are privately held companies that have an express interest in belping to achieve
the goals of Project Innovation. The supporter designation is open to all companies in Collier County
and provides opportunities for direct involvement in Project Innovation development and
implementation,
Project Innovation Award:
Each year at the Excellence in Industry Awards program a Project Innovation Award will be presented in
bonor of an application that has proven to significantly advance the goals of Project Innovation. All
organizations that bave worked to achieve success with the Application will be honored for their
contributions.
Endorser Organizations:
Jeff Kottkamp. Florida Lt. Governor. Ave Maria University. CenturyLink, Children's Museum of Naples,
City of Naples. Collier Building Industry Association, Collier County Audubon Society, Collier County
Board of Commissioners, Collier County Medical Society. Collier County Presidents Council.
Community Foundation of Collier County, Conservancy of Southwest Florida, District School Board of
Collier County. Eastern Collier Chamber of Commerce, Economic Development Council of Collier
County, Economic Development Foundation, East Naples Civic Association, EDC 3G Coalition, Edison
State College, Education Foundation of Collier County. Express Employment Professionals, FGCU -
Small Business Development Center Network, Florida Gulf Coast University, Florida Wildlife
Federation. GAIN, Growing Associates in Naples, Gateway Triangle Community Redevelopment
Agency. Golden Gate Civic Association, Greater Naples Cbamber of Commerce. Greater Naples Better
Government Committee, Gulf Coast Venture Forum, Gulfshore Association of Condominiums.
Guadalupe Center, Hodges University, Hispanic Cbamber of Southwest Florida, HR Collier, Immokalee
Community Redevelopment Agency, Immokalee Foundation, iTECH - Immokalee Technical Center,
Junior Achievement of Southwest Florida, Leadership Collier Foundation. League of Women Voters of
Collier County, Marco Island Chamber of Commerce, Marco Island City Council, NAACP, Naples
Alliance for Children. NAIOP National Association of Industrial & Office Properties. NAP.L.E.S.. Naples
Area Board of Realtors, Naples Backyard History. Naples Botanical Garden, Naples Chapter. Jackson
Laboratory National Council. Naples. Marco Island. Everglades, Convention & Visitors Bureau, Naples
Town Hall Distinguished Speakers, NCH Healthcare System, Peridot Condominium Association,lnc.,
President's Council of Greater Naples Property Owners Association. Regional Business Alliance of
Southwest Florida, Royal Palm Academy, Ruby Condominium Association. Inc. at Lely Resort, SCORE,
Southwest Florida Chapter of BioFlorida. Southwest Florida Regional Technology Partnership,
Southwest Florida Workforce Development Board, Southwest Regional Manufacturers Association,
Tamiami Angel Fund. Inc., The Young Professionals of Naples, United Arts Council of Collier County,
Urban Land Institute - Southwest Florida District Council.
Quality of Place is a sense of belonging that connects people through histol y, diversity. education
and the culture of our community ;lnd is categorized by our natural environment, health (<Ire, safety and
the <1rts through creative interaction
r Goal: QI
Improve quality, availability and use of arts, cultural, historical, health care, environmental,
recreational and educational community assets.
. Indicators
. Quality of art galleries, night dubs, nature trails, museums, historical preservation sites,
human services, health facilities, health care, parks, beaches
. Percent of total preservation land
. Number and diversity of attendees
. Data Sources
. jCAHO
. Visitors & Convention Bureau
. Florida Division of Historical Resources
. National Register of Historical Places
. Florida Department of Environmental Protection
. Collier County Government (parks, libraries, etc.)
. Florida Department of State
, Goal: Q2
Increase the impact assets have on building a sense of community.
. Indicators
. Ranking on Best Places National Lists
. Crime Rate
. Happiness Index
. Data Sources
. Kiplinger Best Cities Rankings
. MRP Best Cities Rankings
. Forbes Best Cities Rankings
. Survey of residents
. Collier County Sheriff
Goal: Q3
Increase the systems of support that are required to bring these community assets to fruition
and sustain them.
. Indicators
. Philantbropic support per capita
. Participation per capita
. Volunteer hours
. Data Sources
. Taxexemptworld.com
. Collier County Government
. Community Foundation
. Florida Department of Revenue
Innovation stimulates investment in entrepreneurship and the development of new
technologies, resulting in revolutionary approaches to research and development, which
yields economic and environmental sustainability.
r Goal:INI
Increase funding for innovation-related activities.
. Indicators
. Venture capital per worker
. University and college R&D per worker
. SBIRlSTTR research grant funding per worker
. Data Sources
. Price Waterhouse Coopers
. National Science Foundation
. National Institute of Health
r Goal: IN2
Increase the intensity and concentration of innovation-related activities,
. Indicators
. Tech America ranking
. Patents per worker
. National Science Awards per worker
. Number of business starts per worker
. Number of investor visas per worker
. Number of Regulation D filings per worker
. Data Sources
. Tech America
. US Patent Office
. National Science Fou ndation
. US Department of Homeland Security
. Securities and Exchange Commission
, Goal: IN3
Increase innovation infrastructure.
. Indi(:atot'";
. Number of Incubators
. Broadband connectivity
. SCORE/Small Business Development Center Counseling Activity
. Number of alternative energy companies
. Reduce carbon footprint
. D41ta SouI"ces
. National Business Incubation Association
. Nielsen Online
. Pew Internet
. Local Providers of Broadband
. SCORE
. Small Busi ness Development Center
. Collier County Tax Collector
Business Climate is a vibrant environment that nurtures existing, attracts and creates
new businesses at all stages of development, resulting in a leading reputation that is valued
across the full spectrum of the community,
Goal: BI
Diversify the tax base.
. Indicators
. Ratio of business related property to residential property
. Rate of permitting and regulatory approvals
. Number of businesses
. Data Sources
. Collier County Government
. Florida Department of Revenue
, Goal: B2
Increase collaboration between and support of existing businesses.
. Indicators
. Collier County's ranking in Forbes "Best Places for Business and Careers"
. Number of Endorser Organizations for Project Innovation
. Small Business Survival Index
. Business Tax Index
. Growth of Stage one (0-9 employees) and Stage two companies (10-99 employees)
. Data Sources
. Forbes
. Project Innovation
. Y oureconomy.org
. Small Business and Entrepreneurship Council
. Goal: 63
Increase community awareness and support for a diversified economy.
. Indicators
. Rating of economic diversification in community
. Ratio of target industries to overall business base
. Activity level related to regional brand implementation
. Number of companies recruited to Collier County
. Number of businesses retained
Data Sout"ces
. Business Climate survey
. Agency for Workforce Innovation
. Chisano Marketing
Governance encourages collaboration and accountability within the entire civic system,
resulting in leadership and innovation in the public, private and non-profit sectors.
, Goal: GI
Increase diversity and number of registered voters and volunteer participation in elections.
. Indicators
. Voter turnout in primary and general elections
. Demographics of voters
. Number of registered voters
. Data Sources
. Collier County Supervisor of Elections
. Florida Division of Elections
. Census
, Goal: G2
Increase diversity and active citizen participation in civic engagement at all levels of government
sectors,
. Indicators
. Number of citizens participating in leadership and civic programs
. Number of leadership and civic program participants involved in government
. Number and diversity of applicants from Collier County for elected and or appointed
positions at the local, state and federal level
. Data Sources
. Chambers of Commerce
. Collier County Government
. Greater Naples Leadership
. Supervisor of Elections
. CCPS
. City Clerk
. Collier County Government
. State and Federal Agencies
Goal: G3
Increase public trust & confidence in all sectors through sound public policy decisions and
expert professional management.
. Indi(ator~
. Bond Rating of government entities
. Number of accredited organizations
. Land Values
. Public and private funds to incentivize job creation and environmental preservation
. Rating of public, private and non-profit sectors on Community Survey
. Accreditation of public. private and non-profit organizations
. Data Sources
. Survey of experts ratings produced by commercial risk rating agencies and other
organizations
. Community survey of residents carried out by endorser organizations and other non-
governmental organizations
. Property Tax Appraiser data
. Accrediting entities
Infrastructure supports the efficient delivery of energy, communications, housing,
transportation and the connectivity of people, goods and services.
, Goal: IF I
Increase accessibility, connectivity and use of transportation and multi-modal infrastructure
needs throughout Collier County.
. Indicators
. Transit ridership
. Commute time to work
. Vehicle miles traveled
. Number of bike paths
. Number of greenways
. Number of sidewalks
. Transit facilities, service coverage and access
. Revenue generated at Airports
. Passenger traffic at Airports
. Number of national and international direct flights
. Number of commercial airlines
. Data Sources
. Master Mobility Plan
. Census Bureau
. Florida DOT
. Collier County Government
. City of Naples
. Collier County Airport Authority
. Naples Airport Authority
. Southwest Florida International Airport
Goal: IF2
Increase access to and availability of broadband for business, residents and education,
. Indic:ators
. Number of residents with broadband
. Number of businesses with fiber optic direct access
. Number of education institutions tied into Innovation Network
. Data Sources
. Education Institutions
. Telecommunication providers
Goal: IF3
Foster resilience and sustainability in all community infrastructures.
. Indic ators
. Adequate water for human and natural communities
. Resilient energy sources with maximum efficiency
. Adequate plans for infrastructure adaptation to sea level rise
. Sustainable waste managemendrecycling
. Data Sources
. SFWMD
. Collier and Naples energy audits and efficiency action plans
. SW Fla Regional Planning Council
. ICLEI-lnter'l Council on Environmental Initiatives (energy efficiency strategies)
Talent encompasses all levels of education, including higher education and professional
development, utilizing and nurturing intellectual capital of talent pool, resulting in a
destination of choice for creative people.
, Goal: TI
To create shared responsibility that nurtures public and private partnerships, this builds a
vibrant interactive K-20 system, which promotes relevant career opportunities.
. Indicators
. Graduation rates
. National merit scholars
. Internship Programs
. Employment preparation activities
. Rate of business, non-profit and foundation participation within K-20 education
. Number of graduates obtaining a STEM degree
. Scholarships awarded
. Test scores in science and math
. Number of advanced placement courses
. Volunteer hours
. Data Sources
. Collier County Public Schools
. Other educational institutions in Collier County
. Census data
. Database to track students who have graduated
, Goal: T2
Increase utilization of existing talent and provide skill upgrade opportunities to support the
existing and future business base.
Indicators
. Number of job-seeking or underemployed individuals in Collier County
. Number of successful matches for jobs
. Number of successful matches for mentors/coaches
. Number of local companies who use the H2B1J-1 foreign worker program
. Number of individuals in continuing education programs
. Number of certifications issued
. Data Sources
. Poll conducted among businesses
. Southwest Florida Workforce Development Board
. Workforce Florida and Agency for Workforce Innovation
. Higber education institutions
Goal: T3
Increase relevant career opportunities that will attract and retain talent or allow talent to return
to the community.
. Indicators
. Number of Doctorates per capita
. Number of Master degrees per capita
. Number of Bachelor degrees per capita
. Number of registered alumni
. Number of alumni working in the community
. Data Sources
. All academic institutions
. Alumni database
. Census Bureau
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Project Innovation Definition of Terms:
"Declaration" The declaration is a statement crafted by the Collier County community in 2009 to describe
the community's aspirations and what it would like to be recognized as in the future,
"Wol'ld Class" Collier County is sought as a global best practice in innovation where community
engagement and metrics are set and measured according to global baselines.
"Prosperity" Diversification of people. ideas and industries at levels catalytic to improving tax base,
education, and innovation
"Endorser" An endorser is a non-profit or government entity that supports Project Innovation. Endorsers
actively participate in planning and ongoing implementation of
"COI por,HC SUppOI ter" A corporate supporter is a private for-profit entity that helps to sustain Project
Innovation through direct involvement and promotion of initiatives and successes.
"APPS" Action Projects for Producing Success - a term used for the projects of Project Innovation.
'D, I v ('I , Drivers are terms that were defined by the community during the phase one process of Project
Innovation. The six divers help to articulate the most important guiding principles and provide a framework
to organize the community's goals and projects.
r1ClSIII,bli' C;u:'!' Measurable goals are clear statement about what will be accomplished, They are
meaningful and able to be monitored, and useful in making decisions.
Q' ':1liCY" PI". Is a sense of belonging that connects people through history. diversity, education and the
culture of our community and is categorized by our natural environment. health care. safety and the arts
througb creative interaction.
I, " " ". Stimulates investment in entrepreneurship and the development of new technologies. resulting
in revolutionary approaches to researcb and development, which yields economic and environmental
sustainability.
en,!" 'H'''' Encourages collaboration and accountability within the entire civic system, resulting in
leadership and innovation in the public. private and non-profit sectors.
B".!r"cs, (111,.:1,,; A vibrant environment that nurtures businesses at all stages of development. resulting in
a leading reputation that is valued across the full spectrum of the community,
I" h .,,' ". , Supports tbe efficient delivery of energy, communications. housing, transportation and the
connectivity of people, goods and services.
'1 :11,,,, Encompasses all levels of education, including higher education and professional development,
utilizing intellectual capital of emerging talent, existing talent and retiree talent, resulting in a destination of
choice for creative people.
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ECONOMIC DEVELOPMENT COUNCil OF COlliER COUNTY
3050 Horseshoe Drive North, Suite 120 . Naples, FL 34104
Phone (239) 263-8989 . Fax (239) 263-6021
www.eNaplesFlorido.com
~ec:
ECONOMIC
DEVELOPMENT
COUNCIL
of Collier Count)', Florida
Growing Great Idea!
An Economy by Design 20 I 0 - 2015
Economy Building for Collier County
Executive Summary
This initiative provides an outstanding opportunity for the EDC and the Collier County Board of
Commissioners to enhance our PublidPrivate Partnership to ensure the economic and social vitality of
our area. We have the very best quality of life in America - a strong, dedicated workforce, a thriving
entrepreneurial spirit, and a great environment to grow and develop new businesses.
This summary outlines the six components of an Economy by Design 20 I 0 - 2015. The five-year plan will
include public and private sector dollars to attract and retain growth businesses. assist entrepreneurs
and second stage companies, and address workforce issues of our knowledge-based businesses.
Knowledge-based jobs will make Collier County a better place to live. work and raise a family. But it is
not enough to just say Collier County wants knowledge-based jobs, We need to make sure Collier
County remains attractive to all workers and that its "quality of place" matches its quality of life by
expanding amenities and entertainment venues for its citizens of all ages,
STRATEGIC ELEMENT ONE: Business Expansion & Attraction
Mission: Attract. retain and expand businesses that provide knowledge-based jobs and increase capital
investments in the Collier County area.
Key Strategies:
· Internal Relationship Building - hotels, tourism industry, other local active and retired CEOs
. Site Location Consultant Program - internal and external
. Special Research Projects
. Prospect Management
. Export Assistance
. Foreign Direct Investment
Measurements:
. Number of businesses assisted
. Number and impact of jobs created
. Amount of new capital investments
. Increase in land available for development
. Number of new entrepreneurs and knowledge-based businesses locating bere
. Number of visits on web site
Document4
ECONOMIC DEVELOPMENT COUNCIL OF COlLIER COUNTY
3050 Horseshoe Drive North, Suite 120 . Naples, FL 34104
Phone (239) 263-8989. Fox (239) 263-6021
www.eNaplesFlorido.com
~
ECONOMIC
DEVELOPMENT
COUNCIL
ofCo/lier County, FloridtJ
Growing Great Idea!
STRATEGIC ELEMENT TWO: Economic Gardening
Mission: Create an environment and develop programs that assist entrepreneurial CEOs of second
stage growth businesses.
Key Strategies:
. CEO Nexus Forum
. CEO Roundtables
. Direct Technical Assistance
Measurements:
. Number of second stage businesses assisted
. Number of new employees hired by growth businesses who received assistance
. Number of existing employees in growth businesses who received assistance
. Number of hours entrepreneurs counseled
. Revenue growth of businesses assisted
STRATEGIC ELEMENT THREE: Project Innovation
Declaration for the Place We Call Home: Collier County is a diverse community known
worldwide for its innovative spirit, its strong economy and its outstanding quality of life.
Key Strategies:
. Talent
. Quality of Place
. Innovation
. Infrastructure
. Governance
. Business Climate
Measurements:
. Improve quality, availability and use of arts, cultural, historical, health care, environmental,
recreational and educational community assets.
. Increase the impact assets have on building a sense of community.
. Increase the systems of support that are required to bring these community assets to fruition
and sustain them.
. Increase funding for innovation-related activities.
. Increase tbe intensity and concentration of innovation-related activities.
. Increase innovation infrastructure.
. Diversify the tax base.
. Increase collaboration between and support of existing businesses.
. Increase community awareness and support for a diversified economy.
Docu ment4
ECONOMIC DEVELOPMENT COUNCIL OF COLLIER COUNTY
3050 Horseshoe Drive North, Suite 120 . Naples, FL 34104
Phone (239)263-8989. Fox (239) 263-6021
www.eNoplesFlorido.com
~ec:
.
ECONOMIC
DEVELOPMENT
COUNCIL
of Collier County', Florida
Growing Great I,*,!
Increase diversity and number of registered voters and volunteer participation in elections.\
Increase diversity and active citizen participation in civic engagement at all levels of government
sectors,
.
. Increase public trust & confidence in all sectors through sound public policy decisions and
expert professional management.
. Increase accessibility, connectivity and use of transportation and multi-modal infrastructure
needs throughout Collier County.
. Increase access to and availability of broadband for business, residents and education.
. Foster resilience and sustainability in all community infrastructures.
. To create shared responsibility that nurtures public and private partnerships, this builds a
vibrant interactive K-20 system, which promotes relevant career opportunities.
. Increase utilization of existing talent and provide skill upgrade opportunities to support the
existing and future business base.
. Increase relevant career opportunities that will attract and retain talent or allow talent to return
to the community.
STRATEGIC ELEMENT FOUR: Workforce Development
Mission: Attract and retain a qualified, trained workforce that meets the needs of local business.
Key Strategies:
. Internships - Matchmaker, scholarships
. STEM Council
. Apprenticeships
Measurements:
. Number of businesses assisted
. Number of training grants distributed
. Amount of new internsbips coordinated
. Number of scholarships distributed
. Number of apprenticeship programs created
. Amount of money generated by matching grants
STRATEGIC ELEMENT FIVE: Marketing and Regional Branding
Mission: Execute an effective regional and local marketing program that brands Collier County as a
pro-business climate and the region as a Brighter Place to Do Business.
Key Strategies:
. Internal Campaign - local and regional
. External Campaign - local and regional
. Web Site
Document4
ECONOMIC DEVELOPMENT COUNCil OF COlliER COUNTY
3050 Horseshoe Drive North, Suite 120 . Naples, FL 34104
Phone (239)263-8989. Fax (239) 263-6021
www.eNaplesFlorido.com
~~
ECONOMIC
DEVELOPMENT
COUNCIL
afC.'ollier Count)', Florid"
Growing Great Idea!
. Social Media
Measurements:
. Number of economic development leads from web-based and social media sources.
. Number of locations where tbe Southwest Florida regional brand is present,
. Number of participants in programs.
. Number of media references.
. Number of projects from marketing and branding initiatives
. Number of leads that opt-in to campaigns
STRATEGIC ELEMENT SIX: Administration & Investor Relations
Mission: Provide appropriate communications and opportunities for interaction among investors.
Key Strategies:
. Annual reports
. Communications
. Events
. Audits
. Satisfaction surveys
Measurements:
. Number of briefings held with investors
. Number of annual reports, newsletters and written correspondence with investors
. Investor satisfaction with increased business 0
Document4