Agenda 02/23/2021 Item #16A13 (Agreement #21-7865-WV)02/23/2021
EXECUTIVE SUMMARY
Recommendation to approve Agreement No. 21-7865-WV for legal and non-legal advertisements as
exempted procurements and authorize the Chair to sign the attached agreement with Desk Spinco,
Inc. d/b/a Scripps NP Operating, LLC d/b/a Naples Daily News.
OBJECTIVE: To provide legal and non-legal advertisements and broadcast information to the public for
County business, programs, and initiatives.
CONSIDERATIONS: Currently, the County has an active contract (Agreement No. 20-7721-WV) with
the Desk Spinco, LLC d/b/a Naples Daily News (“Naples Daily News”) approved by the Board on
February 25, 2020 (Agenda Item 16.E.3), which establishes discounted rates for advertisements. Those
advertisements are used in the daily operation of the County to promote various community programs,
legal advertisements for issues such as impact fees, solicitations, ordinances, public meetings, and any
other public advertisements required by the Florida statutes. Current Agreement No. 20-7721-WV
expires on February 28, 2021.
Staff has negotiated reduced rates for the publication of legal and non-legal advertisement with the Naples
Daily News under the new attached proposed Agreement No. 21-7865-WV. The rate for non-legal
advertisements, also referred to as “run of paper,” is $33.60 per column inch, per day, including color.
The Naples Daily News is honoring our last year's rates. The Collier Citizen and Marco Eagle will be
billed at the same rate as last year as well. Digital rates have also been included. Legal advertisements
remain at the rate of $3.50 per line, with a 15% discount for second and subsequent runs in compliance
with Florida Statute § 50.061(3) for government official public notices and legal advertisements.
Staff negotiated the attached proposed Agreement as authorized by Section 8.4 of Collier County
Procurement Ordinance No. 2017-08, which recognizes advertisements as a category of procurement
eligible for an exemption from the competitive process based upon a lack of available competition and a
determination that such an exemption is in the best interest of the County. The Naples Daily News is the
only area publication that can provide these services. The staff approved exemption form is attached for
the Board’s consideration.
The attached agreement is for a five-year term (commencing on March 1, 2021) and will be used county-
wide. Growth Management's Operations & Regulatory Management Division will serve as the
administrator of the agreement.
FISCAL IMPACT: Funds are budgeted in the Divisions’ Cost Centers that require advertising and
broadcast services for County programs and events. Historically, County Divisions have spent
approximately $300,000 annually on legal and non-legal advertisement in the Naples Daily News.
GROWTH MANAGEMENT IMPACT: There is no Growth Management Plan impact associated with
this action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for Board approval. -SRT
RECOMMENDATION: To approve Agreement No. 21-7865-WV for legal and non-legal
advertisements as exempted procurements and authorize the Chair to sign the agreement with Desk
Spinco, Inc. d/b/a Scripps NP Operating, LLC d/b/a Naples Daily News.
16.A.13
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02/23/2021
Prepared By: Rose Burke, Financial and Operational Support Manager Operations & Regulatory
Management Division
ATTACHMENT(S)
1. Agreement 21-7865 DeskSpinco (PDF)
2. Desk Spinco Signature Authority Letter (PDF)
3. FY21 Exemption Request 041 - Desk Spinco (PDF)
16.A.13
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02/23/2021
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.A.13
Doc ID: 14800
Item Summary: Recommendation to approve Agreement No. 21-7865-WV for legal and non-
legal advertisements as exempted procurements and authorize the Chair to sign the attached agreement
with Desk Spinco, Inc. d/b/a Scripps NP Operating, LLC d/b/a Naples Daily News.
Meeting Date: 02/23/2021
Prepared by:
Title: Operations Analyst – Planning Commission
Name: Diane Lynch
01/25/2021 2:52 PM
Submitted by:
Title: Division Director - Operations Support – Growth Management Operations & Regulatory
Management
Name: Kenneth Kovensky
01/25/2021 2:52 PM
Approved By:
Review:
Procurement Services Michael Cox Additional Reviewer Skipped 01/25/2021 2:52 PM
Growth Management Operations & Regulatory Management Michael Cox Additional Reviewer Skipped 01/25/2021 2:52 PM
Growth Management Department Michael Cox Level 1 Reviewer Skipped 01/25/2021 2:52 PM
Procurement Services Michael Cox Level 1 Purchasing Gatekeeper Skipped 01/25/2021 2:52 PM
Growth Management Department Lissett DeLaRosa Department Head Review Skipped 01/25/2021 2:54 PM
County Attorney's Office Scott Teach Level 2 Attorney Review Completed 01/26/2021 11:48 AM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 01/26/2021 11:57 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 01/27/2021 8:51 AM
Office of Management and Budget Laura Zautcke Additional Reviewer Completed 01/27/2021 4:55 PM
County Manager's Office Dan Rodriguez Level 4 County Manager Review Completed 02/07/2021 1:19 PM
Board of County Commissioners MaryJo Brock Meeting Pending 02/23/2021 9:00 AM
16.A.13
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Packet Pg. 624 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 625 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 626 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 627 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 628 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 629 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 630 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 631 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 632 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 633 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 634 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 635 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 636 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 637 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 638 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 639 Attachment: Agreement 21-7865 DeskSpinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
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Packet Pg. 640 Attachment: Desk Spinco Signature Authority Letter (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)
Instructions
The following procurement categories may be eligible for exemption from the competitive process based upon the determination
of the County manager or Designee that approval of such an exemption is in the best interest of the County.
Purchases greater than $50,000 will require final approval by the Board of County Commissioners.
Requester Name:Vendor Name:
Division:Item / Service:
Budget Year:1RWWR([FHHG
per Fiscal Year:
One time purchase:Multiple purchases:Requested
date range:_________________
Is there an agreement
associated with this
Exemption?
Yes No
1. Government Agency/Non-
Profit
2. Registrations/dues/
training
3. Subscriptions/periodicals/
printed materials
4. Advertisements
5. Utility services –subject
to government control
6. Education/academic
programs/trainers, speakers
7. Legal services 8. Purchases required by
grants/gifts
9.Compatibility/proprietary
with current systems
10. Shop estimates on
disassembled equipment
11. Personnel/recruitment
services
2. Works of art for public
display
13. Direct purchases 14. Financial instruments 15. Entertainment services
for County sponsored events
16. Management studies as
directed by County Manager
17. Resolution/BCC direction (Indicate resolution number and approval date):
Description of Purchase:Enter a description of the item(s) items that will be purchased under this exemption.
Purpose:Describe in detail, the purpose of the requested item(s).
Requester:Signature: Date:
Division Director: Signature: Date:
Procurement Strategist: Signature: Date:
Procurement Director:
2UGHVLJQHH
Signature: Date:
For Procurement Use Only:
One time approval One year approval Multi-Year Approval: Start ____________ End ____________
Exemptions from the Competitive Process
Radoslava Edreva
Desk Spinco, Inc. d/b/a Scripps NP Operating d/b/a Naples Daily News
GMD Legal & Non-Legal Advertising
FY21-FY26 $400,000 Countywide
3/01/21-2/28/26
Legal and Non-Legal Advertising
Advertisements are used in the daily operations of the County to promote various community
programs, and legal advertisements to advertise impact fees, solicitations, public meetings or any
other advertisements as required by Florida Statutes.
Rady Edreva
Kenneth Kovensky
Sara Schneeberger
Catherine Bigelow
03/01/2021 02/28/2026
EdrevaRadoslava Digitally signed by
EdrevaRadoslava
Date: 2021.01.12 17:06:52 -05'00'
KovenskyKenneth Digitally signed by KovenskyKenneth
Date: 2021.01.13 10:11:11 -05'00'
SchneebergerSara Digitally signed by
SchneebergerSara
Date: 2021.01.13 10:27:44 -05'00'
BigelowCatherine Digitally signed by
BigelowCatherine
Date: 2021.01.19 11:12:15 -05'00'
16.A.13.c
Packet Pg. 641 Attachment: FY21 Exemption Request 041 - Desk Spinco (14800 : Agreement No. 21-7865-WV for legal and non-legal advertisements)