Agenda 10/13/2020 Item #16F 3 (TDT Funds - Sports Tourism Events)10/13/2020
EXECUTIVE SUMMARY
Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the
upcoming November 2020 Sports Tourism Events up to $23,250 and make a finding that these
expenditures promote tourism.
OBJECTIVE: To support the hosting cost for sporting events in November 2020 with a goal to attract
participants and spectators to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in
November 2020. The Tourism Division Sports Marketing Team has attracted these events to our
community. The projected hosting costs are based on experience with these same or similar events, the
event funding application request, and the projected room nights from the event organizer. Event
expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to
reimburse the event organizers for field rental costs, and operation support expenses based on room night
visitation delivered to Collier County from the event participants and fans. These expenditures are
authorized to be reimbursed through the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dollars
per room night. Funding for these sports events are subject to TDC recommendation and Board approval.
Alligator Alley Fall Baseball Classic (Florida Premier Baseball League, Inc) is scheduled for
November 6-8, 2020 for the eighth year at North Collier Regional Park, Veterans Community Park and
Golden Gate Community Park. This is a boy’s youth baseball event ages 9-14 years old. The event is
projected to attract 400 participants and generate 350 room nights in the County, direct visitor spending of
$202,538 and TDT revenue of $2,625. The requested reimbursement amount is based on the event
organizer’s application projections of 350 room nights. The expenses to be reimbursed for the event will
be assistance with facility rental, and operating expenses up to $5,250. The event organizer is responsible
for payment of park staff overtime.
Year Projected Nov 2020 Actual Nov 2019
Direct Spending $202,538 $189,123
TDT Revenue $2,625 $2,508
Room Nights 350 334
Acquisition Cost $15 (for $5,250) $15 (for $5,010)
Paradise Coast Softball College Showcase (NextGen Softball) is scheduled for November 20-22, 2020
for the fourth year at North Collier Regional Park. This is a high school girls fast-pitch softball showcase.
The event is projected to attract 25 college coaches, 300 athletes and generate 300 room nights in the
County, direct visitor spending of $189,452 and TDT revenue of $2,250. The requested reimbursement
amount is based on the event organizer’s application indicating 300 room nights generated by event
participants. The expenses to be reimbursed for the event will be assistance with facility rental, and
operating expenses up to $4,500 and parks staff overtime up to $1,500, for a total of $6,000.
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Year Projected Nov 2020 Actual Nov 2019 Actual 2018
Direct Spending $189,442 Cancelled $139,032
TDT Revenue $2,250 $1,475
Room Nights 300 245
Acquisition Cost $15 (for $4,500) $15 (for $3,675)
True Lacrosse World Cup Championships (True Lacrosse) is scheduled for November 21-22, 2020
for the first year at North Collier Regional Park. This is a youth boy’s lacrosse event ages 12-18 years old.
The event is projected to attract 3,000 athletes and to generate 800 room nights in the County, direct
visitor spending of $567,246 and TDT revenue of $6,004. The requested reimbursement amount is based
on the event organizer’s application indicating an estimated 800 room nights from event participants.
Reimbursement will be for assistance with facility rental and operating expenses up to $12,000. The event
organizer is responsible for payment of park staff overtime.
Year Projected Nov 2020
Direct Spending $189,442
TDT Revenue $2,250
Room Nights 300
Acquisition Cost $15 (for $4,500)
FISCAL IMPACT: Funding of up to $23,250 for the November 2020 events is included in the
requested FY 21 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 9-0 at the July 27, 2020 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Tourist Development Tax Promotion Funds to support the
upcoming November 2020 Sports Tourism Events up to $23,250 and make a finding that these
expenditures promote tourism.
Prepared by Nikki King, Sports Marketing Manager
ATTACHMENT(S)
1. Nov 2020 Sports Events Applications (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.3
Doc ID: 13714
Item Summary: Recommendation to approve the use of Tourist Development Tax Promotion
Funds to support the upcoming November 2020 Sports Tourism Events up to $23,250 and make a finding
that these expenditures promote tourism.
Meeting Date: 10/13/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
09/28/2020 2:51 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
09/28/2020 2:51 PM
Approved By:
Review:
Tourism Kelly Green Stage 1 Review Completed 09/28/2020 2:51 PM
Public Services Department Jennifer Reynolds Stage 1 Review Completed 09/28/2020 2:57 PM
Tourism Jack Wert Director Review Completed 09/28/2020 3:39 PM
Corporate Business Operations Sean Callahan Executive Director- Corp Business Ops Completed 10/02/2020 2:45 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 10/05/2020 10:31 AM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 10/05/2020 10:43 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 10/05/2020 11:55 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 10/05/2020 4:43 PM
County Manager's Office Sean Callahan Level 4 County Manager Review Completed 10/06/2020 11:51 AM
Board of County Commissioners MaryJo Brock Meeting Pending 10/13/2020 9:00 AM
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