Agenda 09/08/2020 Item #16D16 (Cover Up, Collier Signage)09/08/2020
EXECUTIVE SUMMARY
Recommendation for the Board to order that “Cover-Up, Collier!” signage be placed through
December 31, 2020, at designated locations throughout Unincorporated Collier County by the
Florida Department of Health in Collier County.
OBJECTIVE: Encourage the public to wear masks to impede the transmission of the COVID-19 virus
with the placement of “Cover-Up, Collier!” public service announcement signage in specific locations
throughout Collier County.
CONSIDERATIONS: Section 5.05.05 of the Collier County Land Development Code (“LDC”) exempts
signs from permitting requirements if they are authorized to be displayed by law or governmental order,
rule or regulation. This item is to recognize that the placement “Cover -Up, Collier!” signs throughout
Collier County are in the best interest of the health safety and welfare of the citizens of Collier County
such that if this item is approved by the Board they will be exempt from the permitting requirements.
Since March the country has been battling the first pandemic in over 100 years. The Novel Coronavirus
Disease 2019 (COVID-19) is a severe acute respiratory illness that can spread among humans through
respiratory transmission and presents with symptoms similar to those of influenza. On March 1, 2020,
Governor DeSantis signed Executive Order 20-51, directing the Florida Department of Health to issue a
Public Health Emergency due to COVID-19. The Governor has extended the original Executive Order
until September 8, 2020.
In an effort to fight the pandemic the Coronavirus Aid Relief, and Economic Security (CARES) Act was
signed into law on March 27, 2020. The CARES Act included a $41 billion Coronavirus Relief Funding
(Fund) in payments to State, Local, and Tribal governments navigating the impact of the COVID-19
outbreak. On Wednesday, June 16, 2020, Governor Ron DeSantis announced Florida’s plan to distribute
$1.275 billion in CARES Act funds to counties with populations below 500,000, including $67,162,425
to Collier County.
At the June 23, 2020 meeting, the Board of County Commissioners (Board) approved an agreement with
the Florida Department of Emergency Management (FDEM) to receive the appropriation. Payments from
the fund may be made available to cover costs that:
1. Are necessary expenditures incurred due to the public health emergency with respect to COVID-
19;
2. Were not accounted for in the budget most recently approved as of March 27, 2020 (the date of
enactment of the CARES Act) for the State or government, and;
3. Were incurred during the period that begins on March 1, 2020, and ends on December 30, 2020.
Due to the high rate of respiratory transmission, the Centers for Disease Control and Prevention (CDC)
recommends that individuals wear face masks. COVID-19 spreads from person-to-person via respiratory
droplets produced when an infected person coughs, sneezes, talks, shouts, sings, or raises their voice.
These droplets can land in the mouths or noses of those who are nearby or be inhaled into the lungs.
Furthermore, recent studies show that a significant number of individuals with COVID-19 are
asymptomatic, meaning they show no symptoms, and can transmit the virus. To reduce the spread of
COVID-19, the CDC recommends people wear masks in public settings when social distancing (i.e.
staying at least six (6) feet from another) is difficult to maintain. Masks reduce the spread of COVID -19
when they are widely used in public settings including in stores and restaurants.
As part of the approved $20M Community Health & Services Initiatives Program the Florida Department
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of Health of Collier County, in collaboration with Collier County Community and Human Services
Division, proposes to have “Cover-up, Collier!” signage, in both English and Spanish, placed in
conspicuous locations to encourage the public to wear face masks, as appropriate. The Collier County
School System, Naples Community Health Systems, and Physicians Regional Health System have
provided letters of agreement to participate in this campaign. Signs would be produced in two (2) sizes
and placed at approximately 140 locations.
Proposed sign placement locations:
Large 4’ x 8’ Signs
· Intersection of Hwy 29 and 41 - County property at the entrance to Everglades City
· Intersection of Hwy 29 and E Main St - County property at the entrance to Immokalee
· Intersection of Hwy 29 and W Main St - County property at the entrance to Immokalee
· N. Collier Blvd. - County property prior to Marco Island
· Intersection of 41 and Bayshore - Collier County
· Immokalee Road and I-75 interchange - Collier County
Small 18”x24” Snipe Signs
· All Collier County Schools (61) - 2 to 4 signs per school - 225 signs
· All Collier County Regional Parks (6) - 2-8 signs per park - 30 signs
· All Collier County Community Parks (12) - 2-4 signs per park - 35 signs
· All Collier County Neighborhood Parks (16) - 2 signs per park 32 signs
· All Collier County beach access points (8) - 2-4 signs per location - 24 signs
· Collier County Government Center -30 signs
· Other County offices - 2-10 signs per location - 71 signs
· All Fire Stations (33) - 2-4 signs per location - 70 signs
· NCH and all affiliate Collier County locations - 3 signs per location - 15 signs
· Physicians Regional and all Collier County affiliate locations -3 signs per location - 9 signs
· City of Naples City Hall - 3 signs (CHS staff and Florida Department of Health staff to further
coordinate with City representatives).
· Physician’s Regional Healthcare Systems (2) - 6 signs
If approved the Florida Department of Health will mobilize their Environmental Health Team to install
the 550 signs at 150 appropriate locations and will remove all signage within seven (7) business days after
December 31, 2020.
Pursuant to Section 5.06.05 A. of the Land Development Code (LDC) an exemption by the Board of
County Commissioners would allow for the placement of these signs.
FISCAL IMPACT: Funds in the amount of $6,341 are available within the Human Services Grant Fund
(707), Project 33699 for the “Cover-up, Collier” marketing campaign.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for Board action. - JAB
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this
recommendation.
RECOMMENDATION: Recommendation for the Board to order that “Cover-Up, Collier!” signage be
placed through December 31, 2020, at designated locations throughout Unincorporated Collier County by
the Florida Department of Health in Collier County.
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Prepared By: Hilary Halford, Sr. Grant & Housing Coordinator, Community and Human Services
Division and Kristine M. Hollingsworth, Assistant to the Administrator Public Information Officer,
Florida Department of Health in Collier County
ATTACHMENT(S)
1. CCPSLetterofSupport (DOCX)
2. City of Naples Letter (PDF)
3. NCH Cover Up Collier (PDF)
4. DOH cover up collier (DOC)
5. Cover up Collier Sign (English) (PDF)
6. Cover Up Collier! Spanish (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.D.16
Doc ID: 13359
Item Summary: Recommendation for the Board to order that “Cover-Up, Collier!” signage be
placed through December 31, 2020, at designated locations throughout Unincorporated Collier County by
the Florida Department of Health in Collier County.
Meeting Date: 09/08/2020
Prepared by:
Title: – Community & Human Services
Name: Hilary Halford
08/24/2020 12:29 PM
Submitted by:
Title: Manager - Federal/State Grants Operation – Community & Human Services
Name: Kristi Sonntag
08/24/2020 12:29 PM
Approved By:
Review:
Community & Human Services Cormac Giblin Additional Reviewer Completed 08/28/2020 3:40 PM
Community & Human Services Maggie Lopez Additional Reviewer Completed 08/31/2020 10:13 AM
Community & Human Services Kristi Sonntag CHS Review Completed 08/31/2020 10:29 AM
Operations & Veteran Services Kimberley Grant Level 1 Reviewer Completed 08/31/2020 10:39 AM
Corporate Business Operations Todd Henry Additional Reviewer Skipped 08/31/2020 12:14 PM
Public Services Department Todd Henry Level 1 Division Reviewer Completed 08/31/2020 1:00 PM
Public Services Department Steve Carnell Level 2 Division Administrator Review Completed 08/31/2020 1:15 PM
Grants Erica Robinson Level 2 Grants Review Completed 08/31/2020 1:45 PM
County Attorney's Office Jennifer Belpedio Level 2 Attorney of Record Review Completed 08/31/2020 4:45 PM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 08/31/2020 4:51 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 09/01/2020 9:28 AM
Grants Therese Stanley Additional Reviewer Completed 09/01/2020 9:43 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 09/01/2020 2:09 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 09/01/2020 2:51 PM
Board of County Commissioners MaryJo Brock Meeting Pending 09/08/2020 9:00 AM
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To Whom It May Concern:
Collier County Public Schools (CCPS) supports the “Cover Up, Collier!” sign campaign. We
agree to allow placement of up to three (3) signs at each CCPS location and at the
Administration Building.
By placing the signs on CCPS properties we be able to assist the Florida Department of Health
in Collier County and Collier County in providing messaging and education regarding the
importance of wearing masks during the COVID-19 pandemic.
Thank you,
Superintendent
Collier County Public Schools
16.D.16.a
Packet Pg. 1596 Attachment: CCPSLetterofSupport (13359 : Recommendation to approve sign exemption request for "Cover-Up, Collier!" campaign)
To Whom It May Concern:
The City of Naples supports the "Cover Up, Collier!" sign campaign. We agree to allow
placement of up to three (3) signs each at City Hall, Naples Fire, and Cambier Park.
By placing the signs, we will be able to assist the Florida Department of Health in Collier County
and Collier County in providing messaging and education regarding the importance of wearing
masks during the COVID-19 pandemic.
Thank you,
/
16.D.16.b
Packet Pg. 1597 Attachment: City of Naples Letter (13359 : Recommendation to approve sign exemption request for "Cover-Up, Collier!" campaign)
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Packet Pg. 1598 Attachment: NCH Cover Up Collier (13359 : Recommendation to approve sign exemption request for "Cover-Up, Collier!" campaign)
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Packet Pg. 1599 Attachment: NCH Cover Up Collier (13359 : Recommendation to approve sign exemption request for "Cover-Up, Collier!" campaign)
Collier Boulevard 8300 Collier Boulevard, Naples, FL 34114 239-354-6000
Pine Ridge 6101 Pine Ridge Road, Naples, FL 34119 239-348-4000
PhysiciansRegional.com
August 21, 2020
To Whom It May Concern:
Physician’s Regional Medical Center (PRMC) supports the “Cover Up, Collier!” sign
campaign. We agree to allow placement of up to three (3) signs at the two Collier
County PRMC locations.
By placing the signs on PRMC properties we be able to assist the Florida Department
of Health in Collier County and Collier County in providing messaging and education
regarding the importance of wearing masks during the COVID-19 pandemic.
Thank you,
Scott Lowe
Market CEO
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Packet Pg. 1600 Attachment: DOH cover up collier (13359 : Recommendation to approve sign exemption request for "Cover-Up, Collier!" campaign)
COVER UP, COLLIER!
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Packet Pg. 1601 Attachment: Cover up Collier Sign (English) (13359 : Recommendation to approve sign exemption
CÚBRETE COLLIER!
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Packet Pg. 1602 Attachment: Cover Up Collier! Spanish (13359 : Recommendation to approve sign exemption request for