Agenda 02/11/2020 Item #16F 3 (Destination Parketing Programs)02/11/2020
EXECUTIVE SUMMARY
Recommendation to authorize expenditures through an Exemption from the Competitive Process to
Visit Florida for destination marketing programs for a three-year period in the amount of $125,000
per year and to make a finding that these expenditures promote tourism.
OBJECTIVE: To provide destination marketing services to the Tourism Division.
CONSIDERATIONS: Visit Florida is the official destination marketing organization for the state of
Florida. They provide marketing programs, grants, co-op advertising and trade show registrations at a
reduced cost to their partners. The Tourism Division is a member of Visit Florida and as such has ongoing
opportunities to participate in these exclusive marketing opportunities with Visit Florida.
The Tourism Division has had an Exemption in place since September 6, 2019 for a not to exceed amount
of $49,000. We have participated in numerous Visit Florida programs since October 1st and have now
reached the previously approved amount. We are requesting the Board to approve expenditures, not to
exceed $125,000 annually for a period of three years, to accommodate our ongoing participation in the
additional marketing opportunities afforded us. These opportunities will include, but are not limited to:
• Domestic and International Trade show participation
• Co-op advertising opportunities both domestic and International to include paid advertising,
social media, digital media, outdoor advertising and brochure distribution
• Tourism Industry educational conferences
• Membership fees
FISCAL IMPACT: Funding for these Visit Florida marketing programs are included in the FY 20
Tourism Division budget in Tourist Development Tax supported Tourism Promotion Fund (184).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 9-0 at the January 27, 2020 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To authorize expenditures through an Exemption from the Competitive
Process to Visit Florida for destination marketing programs for a three-year period in the amount of
$125,000 per year and to make a finding that these expenditures promote tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. FY20 Exemption Request 148 - Visit Florida (BCC Approval) (PDF)
16.F.3
Packet Pg. 1087
02/11/2020
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.3
Doc ID: 11497
Item Summary: Recommendation to authorize expenditures through an Exemption from the
Competitive Process to Visit Florida for destination marketing programs for a three -year period in the
amount of $125,000 per year and to make a finding that these expenditures promote tourism.
Meeting Date: 02/11/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/27/2020 2:02 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/27/2020 2:02 PM
Approved By:
Review:
Tourism Kelly Green Stage 1 Review Completed 01/27/2020 2:03 PM
Public Services Department Jennifer Reynolds Stage 1 Review Completed 01/27/2020 2:07 PM
Procurement Services Opal Vann Level 1 Purchasing Gatekeeper Completed 01/27/2020 2:58 PM
Procurement Services Sara Schneeberger Additional Reviewer Completed 01/28/2020 11:15 AM
Procurement Services Sandra Herrera Additional Reviewer Completed 01/30/2020 12:33 PM
Procurement Services Catherine Bigelow Additional Reviewer Completed 01/30/2020 1:27 PM
Corporate Business Operations Swainson Hall Stage 1 Review Completed 01/31/2020 9:53 AM
Tourism Jack Wert Director Review Completed 01/31/2020 3:41 PM
Corporate Business Operations Sean Callahan Executive Director- Corp Business Ops Completed 02/03/2020 11:10 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 02/03/2020 11:51 AM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 02/03/2020 12:09 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 02/03/2020 1:13 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 02/03/2020 2:57 PM
County Manager's Office Sean Callahan Level 4 County Manager Review Completed 02/04/2020 8:50 AM
Board of County Commissioners MaryJo Brock Meeting Pending 02/11/2020 9:00 AM
16.F.3
Packet Pg. 1088
Instructions
The following procurement categories may be eligible for exemption from the competitive process based upon the determination
of the County manager or Designee that approval of such an exemption is in the best interest of the County.
Purchases greater than $50,000 will require final approval by the Board of County Commissioners.
Requester Name:Vendor Name:
Division:Item / Service:
Budget Year:1RWWR([FHHG
per Fiscal Year:
One time purchase:Multiple purchases:Requested
date range:_________________
Is there an agreement
associated with this
Exemption?
Yes No
1. Government Agency/Non-
Profit
2. Registrations/dues/
training
3. Subscriptions/periodicals/
printed materials
4. Advertisements
5. Utility services –subject
to government control
6. Education/academic
programs/trainers, speakers
7. Legal services 8. Purchases required by
grants/gifts
9.Compatibility/proprietary
with current systems
10. Shop estimates on
disassembled equipment
11. Personnel/recruitment
services
2. Works of art for public
display
13. Direct purchases 14. Financial instruments 15. Entertainment services
for County sponsored events
16. Management studies as
directed by County Manager
17. Resolution/BCC direction (Indicate resolution number and approval date):
Description of Purchase:Enter a description of the item(s) items that will be purchased under this exemption.
Purpose:Describe in detail, the purpose of the requested item(s).
Requester:Signature: Date:
Division Director: Signature: Date:
Procurement Strategist: Signature: Date:
Procurement Director:
2UGHVLJQHH
Signature: Date:
For Procurement Use Only:
One time approval One year approval Multi-Year Approval: Start ____________ End ____________
Exemptions from the Competitive Process
Jack Wert Visit Florida
Tourism Registrations, Dues, Advertising, PR
FY20-FY 22
$125,000
10/1/2019-9/30/2022
Registrations for trade shows, conferences, and advertising developed by Visit Florida for
co-operative use by Visit Florida partners like our Tourism Division to participate in these events
at a reduced cost to assist us in promoting Collier County to potential visitors worldwide.
Visit Florida is the State of Florida's tourism marketing organization and offers very specialized
trade shows, tourism industry conferences and related advertising and promotional
opportunities. We are not able to access these opportunities for any other entity except as a dues
paying partner of Visit Florida.
Jack Wert
12/23/2019
Jack Wert
12/23/2019
Sara Schneeberger
Catherine Bigelow
Replaces FY20 Exemption Request 021 - Visit Florida
01/07/2020 09/30/2022
WertJack Digitally signed by WertJack
Date: 2019.12.23 18:35:01
-05'00'
WertJack Digitally signed by WertJack
Date: 2019.12.23 18:35:26
-05'00'
SchneebergerSara Digitally signed by
SchneebergerSara
Date: 2020.01.07 12:42:26 -05'00'
Cat Bigelow Digitally signed by Cat Bigelow
DN: cn=Cat Bigelow, o=Collier County
Government, ou=Procurement Services,
email=catherinebigelow@colliergov.net, c=US
Date: 2020.01.09 09:38:37 -05'00'
16.F.3.a
Packet Pg. 1089 Attachment: FY20 Exemption Request 148 - Visit Florida (BCC Approval) (11497 : FY 20 Exemption Request - Visit Florida)