Agenda 02/11/2020 Item #16F 2 (Tourist Development Tax Promotion Fund for April 2020 Sports Tourism Events)02/11/2020
EXECUTIVE SUMMARY
Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming April
2020 Sports Tourism Events including the Alligator Alley Baseball Tournament up to $6,750 and
the Naples BMX State Race up to $6,000 and make a finding that these expenditures promote
tourism.
OBJECTIVE: To support the hosting cost for two sporting events in April 2020 with a goal to attract
participants and spectators to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in April
2020. The Tourism Division Sports Marketing Team has attracted these events to our community. The
projected hosting costs are based on experience with these same or similar events, the eve nt funding
application request, and the projected room nights from the event organizer. Event expenditures are the
responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event
organizer for field rental costs, and operation support expenses based on room night visitation delivered to
Collier County from the event participants and fans. These expenditures are authorized to be reimbursed
through the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dollars
per room night. Funding for these sports events are subject to TDC recommendation and Board approval.
Alligator Alley Baseball Tournament is scheduled for April 3-5, 2020 for the eighth year at North
Collier Regional Park, Veteran’s Park, and Golden Gate Park. This is a youth boys baseball event ages 7 -
16 years old. The event is projected to attract 400 athletes and to generate 350 room nights in the County,
direct visitor spending of $190,528 and TDT revenue of $2,625. The expenses to be paid for the 2020
event will be assistance with facility rental, and operating expenses up to $5,250 and parks staff overtime
up to $1,500 for a total of $6,750.
Year Projected April 2020 April 2019
Direct Spending $190,528 $169,151
TDT Revenue $2,625 $2,019
Room Nights 350 313
Acquisition Cost $15 (for $5,250) $15(for $4,695)
Naples BMX State Race is scheduled for April 3-5, 2020 for the first time at Golden Gate Community
BMX Track. This is a boys and girls BMX bike racing event, ages 2 years old to 70 years old. The
youngest ages will ride Strider bikes- these unique bikes do not have pedals. The event is projected to
attract 700 athletes and to generate 400 room nights in the County, direct visitor spending of $354,211
and TDT revenue of $3,000. The expenses to be paid for the 2020 event will be assistance with facility
rental, and operating expenses up to $6,000.
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Year Projected April 2020 April 2019
Direct Spending $354,211 No Event
TDT Revenue $3,000
Room Nights 400
Acquisition Cost $15 (for $6,000)
FISCAL IMPACT: Funding of up to $6,750 for the Alligator Alley Baseball Tournament and funding
up to $6,000 for the Naples BMX State Race is included in the FY 20 Tourism Division budget in Fund
184 for Sports Marketing Event support. This will leave a balance of $485,385 for the remaining events in
FY 20 ($498,135-$12,750).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 9-0 at the January 27, 2020 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Tourist Development Tax Promotion Funds to support the
upcoming April 2020 Sports Tourism Event up to a total of up to $12,750 based on delivered room nights
in Collier County and make a finding that these expenditures promote tourism.
Prepared by: Nicole King, Sports Marketing Manager
ATTACHMENT(S)
1. April Applications Jan 27 TDC (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.2
Doc ID: 11495
Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support
the upcoming April 2020 Sports Tourism Events including the Alligator Alley Baseball Tournament up to
$6,750 and the Naples BMX State Race up to $6,000 and make a finding that these expenditures promote
tourism.
Meeting Date: 02/11/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/27/2020 1:28 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/27/2020 1:28 PM
Approved By:
Review:
Tourism Kelly Green Stage 1 Review Completed 01/27/2020 1:29 PM
Public Services Department Jennifer Reynolds Stage 1 Review Completed 01/27/2020 2:09 PM
Corporate Business Operations Swainson Hall Stage 1 Review Completed 01/31/2020 9:53 AM
Tourism Jack Wert Director Review Completed 01/31/2020 3:42 PM
Corporate Business Operations Sean Callahan Executive Director- Corp Business Ops Completed 02/03/2020 11:09 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 02/03/2020 11:48 AM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 02/03/2020 12:08 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 02/03/2020 1:14 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 02/04/2020 9:35 AM
County Manager's Office Sean Callahan Level 4 County Manager Review Completed 02/04/2020 1:37 PM
Board of County Commissioners MaryJo Brock Meeting Pending 02/11/2020 9:00 AM
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Packet Pg. 1063 Attachment: April Applications Jan 27 TDC (11495 : Sports Event Funding Requests - April)
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