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Agenda 12/10/2019 Item #16F 8 (TDT Funds - Sports Tourism Events)12/10/2019 EXECUTIVE SUMMARY Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming January 2020 Sports Tourism Events for The Nike XPO Prospect Camp January 4th-5th, 2020 up to $7,600 and The Dimitri Cup Soccer Series January 11th-February 2nd, 2020 up to $55,500 for a total up to $63,100 and make a finding that these expenditures promote tourism. OBJECTIVE: To support the hosting cost for two sports events in January 2020, the Nike XPO Prospect Camp and the Dimitri Cup Soccer Series with a goal to attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in January 2020. The Tourism Division Sports Marketing Team has attracted these events to our community. The projected hosting costs are based on experience with these same or similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs, and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dollars per room night. Funding for these sports’ tourism events are subject to TDC recommendation and Board approval. Nike XPO Prospect Camp is scheduled for January 4th-5th, 2020 and is taking place for the third year at North Collier Regional Park. This is a high school female lacrosse showcase. The event is projected to attract 325 athletes and to generate 400 room nights in the County, direct spending of $214,537 and TDT revenue of $3,000. The expenses to be paid for the 2020 event are facility rental and operating expenses for a total up to $6,000 and Parks and Recreation Staff Overtime up to $1,600 for a total up to $7,600. Year Projected 2020 2019 Direct Spending $214,537 $106,782 TDT Revenue $3,000 $2,040 Room Nights 400 170 Acquisition Cost $15 (for $6,000) $15(for $2,550) The Dimitri Cup Soccer Tournament is scheduled for January 11th-February 2nd, 2020 and is taking place for the 18th year at North Collier Regional Complex. This is a youth soccer tournament for boys and girls ages 6 years old to 18 years old and takes place over 4 weekends in January. The event is projected to attract over the four weekends 9,200 athletes and to generate 3,200 room nights in the County, direct spending of $2,373,261 and TDT revenue of $24,000. The expenses to be paid for the 2020 event are facility rentals sanctioning fees, referee assignor fees, advertising, awards, and operating expenses for a total up to $48,000 and Parks and Recreation Staff Overtime up to $7,500 for a total up t o $55,500. Staff recommends a lesser amount than the event organizer has requested in the funding application due to our research that the promoter has not achieved the number of room nights projected. We averaged the room nights over the past four years and arrived at 3,200 room nights and a related funding recommendation of $48,000 based on what we believe will be achieved over those four weekends. 16.F.8 Packet Pg. 2962 12/10/2019 Year Projected 2020 2019 Direct Spending $2,373,261 $2,028,871 TDT Revenue $24,000 $23,946 Room Nights 3,200 3,012 Acquisition Cost $15 (for $48,000) $15(for $40,830) FISCAL IMPACT: Funding of up to $7,600 for the Nike XPO Prospect Camp and funding up to $55,500 for the Dimitri Cup Soccer Tournament is included in the FY 20 Tourism Division budget in Fund 184 for Sports Marketing Event support. This will leave a balance of $498,135 for the remaining events in FY 20 ($561,235-63,100). GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this item 8-0 at the November 25, 2019 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve Tourism Development Tax Promotion Funds to support the upcoming January 2020 Sports Tourism Events up to a total of up to $63,100 based on delivered room nights in Collier County and make a finding that these expenditures promote tourism. Prepared by: James Hanrahan, Sports Development Manager ATTACHMENT(S) 1. Jan 2020 event Applications (PDF) 16.F.8 Packet Pg. 2963 12/10/2019 COLLIER COUNTY Board of County Commissioners Item Number: 16.F.8 Doc ID: 10915 Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming January 2020 Sports Tourism Events for The Nike XPO Prospect Camp January 4th -5th, 2020 up to $7,600 and The Dimitri Cup Soccer Series January 11th-February 2nd, 2020 up to $55,500 for a total up to $63,100 and make a finding that these expenditures promote tourism. Meeting Date: 12/10/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/18/2019 9:57 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/18/2019 9:57 AM Approved By: Review: Tourism Jack Wert Director Review Completed 11/18/2019 10:42 AM Corporate Business Operations Sean Callahan Executive Director- Corp Business Ops Completed 11/25/2019 2:49 PM County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 11/26/2019 3:45 PM Office of Management and Budget Laura Wells Level 3 OMB Gatekeeper Review Completed 11/26/2019 4:14 PM County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 11/26/2019 4:23 PM Budget and Management Office Ed Finn Additional Reviewer Completed 11/26/2019 7:04 PM County Manager's Office Sean Callahan Level 4 County Manager Review Completed 11/27/2019 8:38 AM Board of County Commissioners MaryJo Brock Meeting Pending 12/10/2019 9:00 AM 16.F.8 Packet Pg. 2964 16.F.8.a Packet Pg. 2965 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2966 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2967 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2968 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2969 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2970 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2971 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2972 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2973 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2974 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2975 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2976 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2977 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2978 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2979 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2980 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2981 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2982 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2983 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2984 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2985 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2986 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2987 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2988 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2989 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2990 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2991 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2992 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2993 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2994 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2995 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2996 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2997 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January) 16.F.8.a Packet Pg. 2998 Attachment: Jan 2020 event Applications (10915 : Sports Event Funding Requests - January)