Agenda 12/10/2019 Item #11A (Appoint Complete Count Cooordinator)12/10/2019
EXECUTIVE SUMMARY
Recommendation to direct the County Manager to appoint a member of staff as a Complete Count
Coordinator to work proactively and collaboratively to promote and educate residents of
unincorporated Collier County on the upcoming 2020 United States Census.
OBJECTIVE: To direct the County Manager to appoint a member of staff as a Complete Count
Coordinator to work proactively and collaboratively to promote and educate the residents of
unincorporated Collier County on the upcoming 2020 United States Census.
CONSIDERATION: Per the U.S. Constitution, every 10 years since 1790, a census has been conducted
to count population and households, provide the basis for reapportioning congressional seats,
redistricting, and annually distributing more than $675 billion in federal funds to support state, county,
and community programs impacting housing, education, transportation, employment, health care, and
public policy. The next U.S. Census takes place starting on April 1, 2020, with state population totals and
resulting congressional apportionment delivered to the President by December 31.
Complete Count Coordinators and other staff-led promotional and awareness initiatives have been
incorporated by at least four Florida counties to increase census awareness and motivate residents to
respond to the rapidly approaching census.
During the September 24, 2019, Board of County Commissioners meeting, staff was instructed to support
private sector initiatives. Staff continues to meet with community leaders and organizations that may yet
create localized committees or work groups. A County Complete Count Coordinator would work
proactively and collaboratively with any such group, individual entity, and the regional coordinator of the
U.S. Census Bureau to achieve the goal of a complete count in unincorporated Collier County. The
Coordinator would also organize and execute County-led promotional and educational outreach and
events in the same.
FISCAL IMPACT: This executive summary has no immediate fiscal impact. A Census potential lost
revenue value to the County can be estimated based on Census Bureau population numbers from FY 15,
applying a George Washington University study for the same period that found a Florida per capita
impact value of $1,445, and apply it to Pew Research Center estimates of U.S. unauthorized immigrant
populations by metro area (Naples-Immokalee-Marco Island). Based on 30,000 unauthorized immigrants
estimated for this metro area in 2016, had the Census been officially conducted that year, the potential
lost revenue to the Collier County area in federal assistance would have been $43.35 million.
GROWTH MANAGEMENT IMPACT: This executive summary has no immediate growth
management impact.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney, raises no legal
issues, and requires majority vote for approval. -JAK
RECOMMENDATION: That the Board of County Commissioners direct the County Manager to
appoint a member of staff as a Complete Count Coordinator to work proactively and collaboratively to
promote and educate the residents of unincorporated Collier County on the upcoming 2020 United States
Census.
Prepared by: John Mullins, Government Affairs Manager; and Maria Pizarro, Community Relations
Specialist
11.A
Packet Pg. 940
12/10/2019
ATTACHMENT(S)
1. Complete_Count_Options (PPTX)
11.A
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12/10/2019
COLLIER COUNTY
Board of County Commissioners
Item Number: 11.A
Doc ID: 10919
Item Summary: ***This item to be heard immediately following Item 5A*** Recommendation
to direct the County Manager to appoint a member of staff as a Complete Count Coordinator to work
proactively and collaboratively to promote and educate residents of unincorporated Collier County on the
upcoming 2020 United States Census. (John Mullins, Government Affairs Manager)
Meeting Date: 12/10/2019
Prepared by:
Title: Executive Secretary to County Manager – County Manager's Office
Name: MaryJo Brock
11/18/2019 2:58 PM
Submitted by:
Title: County Manager – County Manager's Office
Name: Leo E. Ochs
11/18/2019 2:58 PM
Approved By:
Review:
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 11/18/2019 4:05 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 11/19/2019 10:49 AM
Budget and Management Office Mark Isackson Additional Reviewer Completed 11/19/2019 11:11 AM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 11/24/2019 9:50 AM
Board of County Commissioners MaryJo Brock Meeting Pending 12/10/2019 9:00 AM
11.A
Packet Pg. 942
2020 Census
Complete Count Options
11.A.1
Packet Pg. 943 Attachment: Complete_Count_Options (10919 : 2020 United States Census)
INFORMATION GATHERING RECAP…
•Staff scoured the websites for the other 66 Florida counties…
•Staff requested a survey be dispatched by the Florida Association of Counties (FAC)
to County Managers/Administrators and County Attorneys on creation of Complete
Count Committees (C CC) and the application of Florida Government in the Sunshine
Law…
•Staff received an invitation from Collier County Public Schools to provide a County
representative to their 2020 Census Workgroup for their first meeting on Thursday,
October 10…
11.A.1
Packet Pg. 944 Attachment: Complete_Count_Options (10919 : 2020 United States Census)
THREE APPROACHES TO INCREASE CENSUS
AWA RENESS:
•PRIVAT E SECTOR OPTION –CCC is not created by a BCC. The BCC does not hear
recommendations from the CCC. BCC members are free to create or participate on
the CCC outside of the County confines.
(Selected during September 24 BCC meeting.)
•COMPLETE COUNT COORDINATOR OPTION (STAFF) –The BCC instructs the
County Manager/Administrator to increase awareness and participation in the 2020
Census via applicable County staff, functions, resources, and programs.
•BCC-CREATED OPTION –The BCC creates the CCC. The BCC hears
recommendations from the CCC. BCC members may participate and chair the CCC.
11.A.1
Packet Pg. 945 Attachment: Complete_Count_Options (10919 : 2020 United States Census)
November 12, 2019:
•BCC requests staff to revisit the Census complete count issue at the next Board meeting
on December 10.
11.A.1
Packet Pg. 946 Attachment: Complete_Count_Options (10919 : 2020 United States Census)
https://gis-portal.data.census.gov/arcgis/apps/webappviewer/index.html?id=3d16177a12b34c938adcf8c78e8b9699
11.A.1
Packet Pg. 947 Attachment: Complete_Count_Options (10919 : 2020 United States Census)
CENSUS DAY:April 1, 2020
(75 business days)
11.A.1
Packet Pg. 948 Attachment: Complete_Count_Options (10919 : 2020 United States Census)
STAFF RECOMMENDATION:
•COMPLETE COUNT COORDINATO R OPTION (STAFF) –The BCC instructs the
County Manager/Administrator to increase awareness and participation in the 2020
Census via applicable County staff, functions, resources, and programs.
Alachua, Gilchrist, Monroe, and Wakulla counties have an
appointed Complete Count Coordinator and/or are implementing
staff-driven promotional campaigns and outreach.
11.A.1
Packet Pg. 949 Attachment: Complete_Count_Options (10919 : 2020 United States Census)
Maria Pizarro
Community Relations Specialist
Communications & Customer Relations Division
11.A.1
Packet Pg. 950 Attachment: Complete_Count_Options (10919 : 2020 United States Census)
Meetings and outreach since last
BCC meeting September 24, 2019
Met with the following agencies/organizations:
Ø 2020 Census Workgroup
Ø RCMA
Ø NAACP
Ø Guadalupe Center
Ø Golden Gate Civic Association
Ø Immokalee Interagency
Ø Immokalee Unmet Needs Coalition
Ø Wo unded Warrior Project
Ø Black Affairs Advisory Board
Accomplishments to date:
Ø Coordinated with RCMA to assist in Census efforts
Ø Coordinated with the Immokalee Interagency in advancing Census efforts
(meets with US Census Partnership Specialist -December 11, 2019).
11.A.1
Packet Pg. 951 Attachment: Complete_Count_Options (10919 : 2020 United States Census)
Complete Count Coordinator Outreach Efforts
Ø Social media campaign
Ø Advertise Census information on County website
Ø Partner with local non-English speaking media
Ø Po st Census information in County facilities (parks, libraries, buses etc.)
targeting non-English speaking residents
Ø Continue outreach efforts with local civic leaders, churches, HOA’s and
other entities in unincorporated Collier County
Ø Include other County departments already working with the
community and use existing data and resources (Human Services,
Ve terans Services, Senior Services, etc.)
Ø Wo rk with Census Partnership Specialist and other entities to hold
community Census workshops
11.A.1
Packet Pg. 952 Attachment: Complete_Count_Options (10919 : 2020 United States Census)