Agenda 11/12/2019 Item #16F 3 (Sports Events in December 2019 - Tourist Development Tax Promotion)11/12/2019
EXECUTIVE SUMMARY
Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming
December 2019 Sports Tourism Events the Gatorade College Soccer Showcase December 7th-8th,
2019 up to $9,100 and the Kelleher Firm Holiday Hoopfest December 27th-30th, 2019 up to $5,625
for a total up to $14,725 and make a finding that these expenditures promote tourism.
OBJECTIVE: To support the hosting costs for these two sports events in December 2019 the Gatorade
College Soccer Showcase and the Kelleher Firm Holiday Hoopfest with a goal to attract visitors to Collier
County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in
December 2019. The Tourism Division Sports Marketing Team has attracted these events to our
community. The projected hosting costs are based on experience with these same or similar events, the
event funding application request, and the projected room nights from the event organizer. Event
expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to
reimburse the event organizer for field rental costs, and operation support expenses based on room night
visitation delivered to Collier County from the event participants and fa ns. These expenditures are
authorized to be reimbursed through the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dollars
per room night. Funding for these Sports Tourism Events are subject to TDC recommendation and Board
approval.
Gatorade College Soccer Showcase is scheduled for December 7-8, 2019 and is taking place for the fifth
year at North Collier Regional Park. This is a youth soccer tournament for boys and girls ages 6 years old
to 18 years old. The event is projected to attract 1150 athletes and to generate 500 room nights in the
County, direct spending of $289,963 and TDT revenue of $3,750. The expenses to be paid for the 2019
event are sanctioning fees, promotional, marketing, advertising, and operating expenses for a total up to
$7,500 and Parks and Recreation staff Overtime up to $1,600 for a total up to $9,100.
Year Projected 2019 2018
Direct Spending $289,263 $225,858
TDT Revenue $3,750 $2,224
Room Nights 500 408
Acquisition Cost $15 (for $7,500) $15(for $6,120)
Kelleher Firm Holiday Hoopfest is scheduled for December 27-30, 2019 and is taking place for the 15th
year at Golden Gate High School. This is a high school boys invitational basketball tournament. The
event is projected to attract 225 athletes and to generate 375 room nights in the County, direct spending of
$203,384 and TDT revenue of $2,813. The expenses to be paid for the 2019 event are sanctioning fees,
promotional, marketing, advertising, and operating expenses for a total up to $5,625.
Year Projected 2019 2018
Direct Spending $203,384 $200,972
TDT Revenue $2,813 $2,820
Room Nights 375 376
Acquisition Cost $15 (for $5,625) $15(for $5,640)
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FISCAL IMPACT: Funding of up to $9,100 for the Gatorade College Soccer Showcase, funding up to
$5,625 for the Kelleher Firm Holiday Hoopfest is included in the proposed FY 20 Tourism Division
budget in Fund 184 for Sports Marketing Event support. This will leave a balance of $561,235 for the
remaining events in FY 20 ($575,960-14,725).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 9-0 at the October 28, 2019 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Tourism Development Tax Promotion Funds to support the two
upcoming December 2019 Sports Tourism Event up to a total of up to $14,725 based on delivered room
nights in Collier County and make a finding that these expenditures promote tourism.
Prepared by: James Hanrahan, Interim Sports Development Manager
ATTACHMENT(S)
1. Sports Applications Dec events (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.3
Doc ID: 10683
Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support
the upcoming December 2019 Sports Tourism Events the Gatorade College Soccer Showcase December
7th-8th, 2019 up to $9,100 and the Kelleher Firm Holiday Hoopfest December 27th -30th, 2019 up to
$5,625 for a total up to $14,725 and make a finding that these expenditures promote tourism.
Meeting Date: 11/12/2019
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
10/28/2019 3:05 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
10/28/2019 3:05 PM
Approved By:
Review:
Tourism Jack Wert Director Review Completed 10/28/2019 3:11 PM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/29/2019 1:20 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 10/29/2019 3:57 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 10/30/2019 8:40 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 10/30/2019 8:45 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 10/30/2019 11:29 AM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 11/03/2019 10:57 PM
Board of County Commissioners MaryJo Brock Meeting Pending 11/12/2019 9:00 AM
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