Backup Documents 10/08/2019 Item #16D4 Affordable Housing Marketing and Outreach RFP Award BCC PresentationCollier County Community
Housing Plan
Presentation: Board of County Commissioners
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Recommendation to award an Agreement in response to Request for Proposal No. 19-7537, “Affordable Housing Marketing Outreach Campaign,” to Quest Corporation of America, Inc., and authorize
the Chairman to sign the attached agreement ( Fiscal Impact $80,000).
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Implementation of Community Housing Plan- Accepted 10/25/17
Approved 12/12/17
Move forward with RFI Process on 2 County-Owned sites
Approved 2/27/18
Adopt New Definition of Affordable Housing
Adopt new Housing Demand Methodology
Advocate for full funding of the Sadowski Housing Trust Fund for SHIP and other housing funding
Adopt a policy to address housing that is affordable in future public land acquisitions.
Amend the Affordable Housing Density Bonus (AHDB) program
Create a concurrent zoning review/approval process
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Housing Plan Implementation Items (cont):
Approved 4-24-18
Amendments to the Code of Laws and Ordinances related to Impact Fee Deferrals;
Supersede/Establish a new Local Housing Trust Fund;
Initiate the process to establish a Community Land Trust;
Initiate a nexus study to determine appropriate linkage fees;
Develop a housing that is affordable marketing, public relations, and communications plan.
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Direct staff to continue work on a Mixed Income Housing Incentive Program
Provide regulatory relief to certain housing applications (including senior housing)
Develop a streamlined process for commercial to residential conversions
Develop guidelines to incentivize mixed income residential housing in future and redeveloped activity centers
Develop a process identify and allow for increased density in Strategic Opportunity Sites (over 16 units/acre)
Provide an increase in density in the Community Redevelopment Agency (CRA) areas and along transit corridors
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Housing Plan Implementation Items (cont):
Approved 10/9/18
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Current Status of Plan Recommendations
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Board Direction: Develop a housing that is affordable marketing, public relations, and communications plan.
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Communication, Education and Outreach
Community Roundtables & Forums
Website matching demand and supply
Matching developers with incentives
$80,000 Budgeted
Approved 4/24/18, Item 11A. $80,000 Funding Approved Through FY19 Budget Process
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RFP #19-7537
The purpose of the Affordable Housing Marketing & Outreach Campaign is to create positive public engagement, educate, and inform the public on housing and housing affordability issues
within Collier County
The prospective vendor should be able to develop a twelve (12)-month full service Marketing and Outreach Campaign to include but not limited to:
A new web site, in both English and Spanish, separate from the County’s, to focus solely on housing
A print campaign, in both English and Spanish
A radio/television/social media campaign, in both English and Spanish
Develop a 20-year anniversary Community & Human Services commemorative bound print piece, in both English and Spanish
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RFP#19-7537 Affordable Housing Marketing Outreach Campaign- Selection Committee Results
On March 1, 2019, the Procurement Services Division released Request for Proposal 19-7537 to Ten Thousand Six Hundred and Thirty-Four (10,634} vendors for the "Affordable Housing Marketing
Outreach Campaign" project.
One Hundred Fifty-Six (156) bid packages were downloaded
Four (4) Submittals were received by the April 29th, 2019 deadline.
A Selection Committee convened on June 6, 2019 to score the submittals as outlined in the solicitation grading criteria. Final scores and recommend ranking:
Quest Corporation of America, Inc - 423 points
C2 Communications - 398 points
Greenfield Media 7 Marketing – 345 points
ADG Strategy Group – 238 points
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RECOMMENDATION:
Award an Agreement for Request for Proposal No. 19-7537, “Affordable Housing Marketing Outreach Campaign,” to Quest Corporation of America, Inc., and authorize the Chairman to execute
the attached Agreement.
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Questions
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Slides to follow if needed
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The
Bigger
picture
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ULI Team said
“This is an economic issue, not a social issue.”
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What Affordable Housing is NOT
Public Housing
Cabrini Green
Slums
Value reducer
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What Affordable Housing IS
Safe, DECENT, & Affordable
Less than 30% of monthly income
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Habitat for Humanity- Legacy Lakes Naples, FL
Vestcor- Noah’s Landing
Naples, FL
Big Cypress Housing- Hatcher’s Preserve
Immokalee, FL
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What Affordable Housing IS
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The Preserve at Bristol Pines
Naples, FL
Vistas at Heritage Bay
Naples, FL
Botanical Place
Naples, FL
Cypress Glen
Naples, FL
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Collier County Housing Plan
Recommendations-Communication & Outreach
Access to information: Website
Current Inventory of Affordable Housing Availability
Links to Information & Resources, outlining all available programs
Easy application process for Developers and Applicants
Developers and Consumers benefit
Matches Buyers & Sellers
Communications Plan to keep the public aware of efforts and impact
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