Agenda 10/08/2019 Item #16F 1 (Tourist Development Tax Promotion Funds)10/08/2019
EXECUTIVE SUMMARY
Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming
November 2019 Sports Tourism Events Alligator Alley Baseball Tournament November 1-3, 2019
up to $6,000, the Lee County Senior Winter Nationals Softball Tournament November 6-11, 2019
up to $5,250, and the Paradise Coast Softball Invitational November 15-17, 2019 up to $7,750 for a
total up to $19,000 for three events and make a finding that these expenditures promote tourism.
OBJECTIVE: To support the hosting cost for three sports events in November 2019 including the
Alligator Alley Baseball Tournament, the Collier facility use portion of the Lee County Senior Winter
Nationals, and the Paradise Coast Softball Invitational with a goal to attract visitors to Collier County
through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in
November 2019. The Tourism Division Sports Marketing Team has attracted these events to our
community. The projected hosting costs are based on experience with these same or similar events, the
event funding application request, and the projected room nights from the event organizer. Event
expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to
reimburse the event organizer for field rental costs, and operation support expenses based on room night
visitation delivered to Collier County from the event participants and fans. These expenditures are
authorized to be reimbursed through the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dolla rs
per room night. Funding for these sports’ tourism events are subject to TDC recommendation and Board
approval.
Alligator Alley Baseball Tournament is scheduled for November 1-3, 2019 for the seventh year at
North Collier Regional Park, Veteran’s Park, and Golden Gate Park. This is a youth boys baseball event
ages 7-16 years old. The event is projected to attract 525 athletes and to generate 300 room nights in the
County, direct visitor spending of $168,400 and TDT revenue of $2,250. The expenses to be paid for the
2019 event will be assistance with facility rental, and operating expenses up to $4,500 and parks staff
overtime up to $1,500 for a total of $6,000.
Year Projected November
2019
Last event was April
2019
Direct Spending $168,400 $169,151
TDT Revenue $2,250 $2,019
Room Nights 300 313
Acquisition Cost $15 (for $4,500) $15(for $4,695)
Lee County Senior Winter Nationals is a co-op softball event with Lee County Sports and will take
place November 6-11, 2019. This is the eighth year for this co-hosting event at North Collier Regional
Park and is an adult male slow pitch softball tournament. The event is projected to attract 1,300 athletes
and to generate 350 room nights in Collier County, direct visitor spending in Collier of $208,111 and
Collier TDT revenue of $2,625. The expenses to be paid for this co -hosted event will be assistance with
Collier County facility rental, and operating expenses up to $5,250. Lee County will reimburse Parks and
Recreation for staff overtime related to this event.
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Year Projected 2019 2018
Direct Spending $208,111 Did Not Request Funding
TDT Revenue $2,625
Room Nights 350
Acquisition Cost $15 (for $5,250)
Paradise Coast Softball Invitational is scheduled for November 15-17, 2019 and is taking place for the
fourth year at North Collier Regional Park. This is a high school female softball showcase. The event is
projected to attract 300 athletes and to generate 350 room nights in the County, direct spending of
$208,111 and TDT revenue of $2,625. The expenses to be paid for the 2019 event will be assistance with
facility rental, and operating expenses up to $5,250 and parks staff overtime up to $2,500 for a total of
$7,750.
Year Projected 2019 2018
Direct Spending $208,111 $139,032
TDT Revenue $2,625 $1,475
Room Nights 350 246
Acquisition Cost $15 (for $5,250) $15(for $3,690)
FISCAL IMPACT: Funding of up to $6,000 for the Alligator Alley Baseball Tournament, up to $5,250
for the Collier County portion of the Lee County Senior Winter Nationals, and up to $7,750 for the
Paradise Coast Softball Invitational event totaling $19,000 is included in the proposed FY 20 Tourism
Division budget in Fund 184 for Sports Marketing Event support. This will leave a balance of $581,000
for the remaining events in FY 20 ($600,000-$19,000).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 8-0 at the September 23, 2019 meeting.
LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires
majority vote for approval. - CMG
RECOMMENDATION: To approve Tourism Development Tax Promotion Funds to support the three
upcoming November 2019 Sports Tourism Events up to a total of up to $19,000 based on delivered room
nights in Collier County and make a finding that these expenditures promote tourism.
Prepared by: James Hanrahan, Interim Sports Development Manager
ATTACHMENT(S)
1. Applications 9-23-2019 (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1
Doc ID: 10267
Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support
the upcoming November 2019 Sports Tourism Events Alligator Alley Baseball Tournament November 1-
3, 2019 up to $6,000, the Lee County Senior Winter Nationals Softball Tournament November 6-11, 2019
up to $5,250, and the Paradise Coast Softball Invitational November 15-17, 2019 up to $7,750 for a total
up to $19,000 for three events and make a finding that these expenditures promote tourism.
Meeting Date: 10/08/2019
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
09/23/2019 3:18 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
09/23/2019 3:18 PM
Approved By:
Review:
Tourism Jack Wert Director Review Completed 09/23/2019 3:42 PM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 09/24/2019 11:41 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 09/25/2019 2:44 PM
Office of Management and Budget Laura Wells Level 3 OMB Gatekeeper Review Completed 09/25/2019 3:02 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 09/25/2019 3:23 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 09/27/2019 9:50 AM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 09/29/2019 6:10 PM
Board of County Commissioners MaryJo Brock Meeting Pending 10/08/2019 9:00 AM
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