Agenda 09/10/2019 Item #16D15 (Establishing CAT Advertising Policy)Proposed Agenda Changes
Board of County Commissioners Meeting
September 10, 2019
Move Item 16H1 to Item 10B: Proclamation designating October 10, 2019 as Republic of China
(Taiwan) Day in Collier County. To be hand delivered by Commissioner Penny Taylor at the Taipei
Economic and Cultural Office in Miami, Florida on October 3, 2019. (Commissioner Saunders’
request)
Move Item 16A1 to Item 11C: Recommendation to authorize staff to advertise for a future public
hearing, an ordinance amending the Land Development Code related to the creation of separation
standards for self-storage buildings on U.S. 41 between the east side of Airport-Pulling Road to the
west side of Price Street/Triangle Boulevard, pursuant to the recommendations of the U.S. 41
Corridor Study. (Commissioner Fiala’s request)
Move Item 16D15 to Item 11D: Recommendation to
approve a Resolution superseding Resolution No. 2016-
140, establishing the Collier Area Transit Advertising
Policy and Standards, Fee Policy, and the Agreed
Terms and Conditions for Advertising on Transit
assets and facilities, to expand the advertising policy,
standards and fees to include digital advertising and a
bench donation program, as directed at the Board's
July 9, 2019 meeting. (Commissioner Fiala’s request)
9/10/2019 8:46 AM
09/10/2019
EXECUTIVE SUMMARY
Recommendation to approve a Resolution superseding Resolution No. 2016 -140, establishing the
Collier Area Transit Advertising Policy and Standards, Fee Policy, and the Agreed Terms and
Conditions for Advertising on Transit assets and fac ilities, to expand the advertising policy,
standards and fees to include digital advertising and a bench donation program, as directed at the
Board’s July 9, 2019 meeting.
OBJECTIVE: To approve a resolution that provides an opportunity for alternative revenue generation to
be utilized for Collier Area Transit (“CAT”) operations.
CONSIDERATIONS: At the July 9, 2019 meeting the Board of County Commissioners (“Board”)
considered modifications to the Advertising Policy but motioned to limit the expansion of the advertising
policy to include digital advertising and a bench donation program. The attached Resolution has been
revised consistent with the Board’s direction allowing digital advertising and a bench donation program
be added to the Cat Advertising Policy.
FISCAL IMPACT: Approval of this Item may result in an estimated $200,000 of additional revenue
during a full year of offering this type of advertising service.
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this
Executive Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for Board approval. -SRT
RECOMMENDATION: To approve a Resolution superseding Resolution No. 2016-140, establishing
the Collier Area Transit Advertising Policy and Standards, Fee Policy, and the Agreed Terms and
Conditions for Advertising on Transit assets and facilities, to expand the advertising policy, standards and
fees to include the sale of digital advertising and the establishment of a bench donation program.
Prepared By: Michelle Arnold, Director, Public Transit & Neighborhood Enhancement Division
ATTACHMENT(S)
1. CAT Advertising Policy & Resolution 8.6.19 (PDF)
16.D.15
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09/10/2019
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.D.15
Doc ID: 9613
Item Summary: Recommendation to approve a Resolution superseding Resolution No. 2016-140,
establishing the Collier Area Transit Advertising Policy and Standards, Fee Policy, and the Agreed Terms
and Conditions for Advertising on Transit assets and facilities, to expand the advertising policy, standards
and fees to include digital advertising and a bench donation program, as directed at the Board's July 9,
2019 meeting.
Meeting Date: 09/10/2019
Prepared by:
Title: Division Director - Pub Tran & Nbrhd Enh – Public Transit & Neighborhood Enhancement
Name: Michelle Arnold
07/16/2019 1:14 PM
Submitted by:
Title: Division Director - Pub Tran & Nbrhd Enh – Public Transit & Neighborhood Enhancement
Name: Michelle Arnold
07/16/2019 1:14 PM
Approved By:
Review:
Public Transit & Neighborhood Enhancement Michelle Arnold Additional Reviewer Completed 07/16/2019 1:17 PM
Public Transit & Neighborhood Enhancement Omar Deleon Additional Reviewer Completed 07/16/2019 5:46 PM
Public Services Department Kimberley Grant Level 1 Reviewer Completed 07/26/2019 4:29 PM
Public Services Department Todd Henry Level 1 Division Reviewer Completed 07/30/2019 4:07 PM
Grants Erica Robinson Level 2 Grants Review Completed 07/31/2019 8:04 AM
Public Services Department Steve Carnell Level 2 Division Administrator Review Completed 08/01/2019 1:26 PM
County Attorney's Office Scott Teach Level 2 Attorney Review Completed 08/02/2019 10:14 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 08/02/2019 10:29 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 08/02/2019 2:20 PM
Grants Therese Stanley Additional Reviewer Completed 08/26/2019 3:18 PM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 08/27/2019 11:37 AM
Board of County Commissioners MaryJo Brock Meeting Pending 09/10/2019 9:00 AM
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16.D.15.aPacket Pg. 1520Attachment: CAT Advertising Policy & Resolution 8.6.19 (9613 : CAT Advertising Policy)
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