Agenda 07/22/2008 Item #16F 8Agenda Item No. 16F8
July 22, 2008
Page 1 of 8
EXECUTIVE SUMMARY
Review of Quarterly report on the tourism industry in Collier County
OBJECTIVE: Review of quarterly report on activities in the Collier County Tourism industry.
CONSIDERATIONS: Tourism is Collier County's largest private sector industry and employs
over 31,000 residents with an annual payroll of nearly $900 million. The Tourism Department
administers the Tourist Development Council (TDC) and markets the area as the Paradise Coast
through the Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB). This
organization was designated as the official tourism promotion agency for Collier County in
January 2002 by the Board of County Commissioners (BCC). The BCC has requested periodic
updates of the tourism promotion efforts of the CVB.
The attached presentation outlines the activities of the CVB and the tourism department since the
last update in April, 2008 and encompasses results for January through May 2008.
Highlights of the results to date indicate an increase of visitors of 2.9% and an increase in visitor
expenditures of 8.7 %. Tourist Tax revenue for calendar year 2008 is up 3.7% over 2007 through
May collections. Our monthly tourism research indicates that they were satisfied with their stay
in Collier County and nearly 97% will recommend our destination to friends and relatives.
A significant outcome from our annual Conversion Study indicates that every dollar invested in
advertising and promotion of Collier County as a tourist destination in 2007 ($2.2 million)
resulted in $20.87 in direct visitor spending - an increase of 12% over 2007.
FISCAL IMPACT: There is no fiscal impact related to this report.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
related to this action.
RECOMMENDATION: Staff requests the County Commission review the quarterly report on
tourism activities in Collier County. No further action is required.
PREPARED BY: Jack Wert, Tourism Director
Page 1 of 1
Agenda Item No. 16F8
July 22, 2008
Page 2 of 8
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
Item Number:
16F8
Item Summary:
Review of quarterly report on activities in the Collier County Tourism industry.
Meeting Date:
7122/2008 9:00:00 AM
Prepared By
Jack Wert
Tourism Director
Date
County Manager's Office
Tourism
718/2008 12:39:38 PM
Approved By
Colleen Greene
Assistant County Attorner
Date
County Attorney
County Attorney Office
719/2008 12:09 PM
Approved By
Jack Wert
Tourism Director
Date
County Manager's Office
Tourism
7/9/2008 2:55 PM
Approved By
OMB Coordinator
OMB Coordinator
Date
County Manager's Office
Office of Management & Budget
719/2008 4:22 PM
Approved By
Mark Isackson
Budget Analyst
Date
County Manager's Office
Office of Management & Budget
7/9/2008 5:30 PM
Approved By
James V. Mudd
County Manager
Date
Board of County
Commissioners
County Manager's Office
7/10/2008 12:21 PM
file: //C:\AgendaTest\ Export\111- July %2022, %202008\ 16. %2000NSENT %20AGENDA \1... 7/15/2008
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