Agenda 07/09/2019 Item #16F 5 (Publix Labor Day Soccer Tournament funding)07/09/2019
EXECUTIVE SUMMARY
Recommendation to approveTourist Development Tax Promotion funding to support the upcoming
Publix Labor Day Soccer tournament August 31-September 2, 2019 up to $12,100 and the Naples
Kickoff Soccer Tournament September 21-22, 2019 up to $6,100 for a grand total of $18,200 and
make a finding that these expenditures promote tourism.
OBJECTIVE: Recommend funding support for promoting the Publix Labor Day Soccer Tournament
and the Naples Kickoff Soccer Tournament in September 2019 in Collier County.
CONSIDERATIONS: Collier County is scheduled to host the following events in September 2019. The
projected hosting costs are based on the event funding application request and the projected room nights
from the event provided by the event organizer. Event expenditures are the responsibility of the event
organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs,
and operation support expenses based on room night visitation delivered to Collier County from the event
participants and fans. These expenditures are authorized to be reimbursed through the BCC approved
Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding. We use a targeted acquisition cost of fifteen dollars per room night, which is a
sports tourism industry standard. Funding for sports tourism events is subject to TDC recommendation
and Board approval.
Publix Labor Day Tournament will take place August 31-September 2, 2019 at the North Collier
Regional Park. This is the third year for the event. The event is projected to attract 750 athletes and is
projected to generate 700 room nights in Collier County hotels, direct spending of $439,690 and TDT
revenue of $5,250. The expenses to be paid for the event will be assistance with facility rental up to
$3,200, event operational assistance up to $7,300 totaling up to $10,500 in reimbursable expenses based
on 700 room nights, and up to $1,600 in park overtime staff which will be paid directly to Parks and
Recreation by the CVB.
First Year Projected 2019 2018
Direct Spending $439,960 $272,615
TDT $5,250 $2,360
Rooms 700 372
Acquisition Cost $15.00 (for $10,500) $15.00 (for $5,580)
Naples Kickoff Soccer Tournament will take place September 21-22, 2019 at the North Collier
Regional Park. This is the fourth year for the event and has previously been a local event. This year the
promoter is focused on bringing in more out of town teams, which has qualified them for consideration of
event funding assistance. The event is projected to attract 700 athletes and is projected to generate 300
room nights in Collier County hotels, direct spending of $150,943 and TDT revenue of $2,250. The
expenses to be paid for the event will be assistance with facility rental up to $3,200, event operational
assistance up to $1,300 totaling up to $4,500 in reimbursable expenses based on 300 room nights. Up to
$1,600 in park overtime staff will be paid directly to Parks and Recreation by the CVB.
First Year Projected 2019 2018
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Direct Spending $150,493 Local Tournament
TDT $2,250 Local Tournament
Rooms 300 Local Tournament
Acquisition Cost $15.00 (for $4,500) Local Tournament
FISCAL IMPACT: Funding of up to $10,500 for reimbursable event expenses including field rental
fees, operating expenses, and marketing expenses plus $1,600 for event staff overtime for a total of
$12,100 for the Publix Labor Day Soccer Tournament.
Funding of up to $4,500 for reimbursable event expenses including field rental fees, operating expenses,
and marketing expenses plus $1,600 for event staff overtime for a total of $6,100 for the Naples Kickoff
Soccer Tournament. For a grand total of $18,200 for the two September tournaments.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 8-0 at the June 24, 2019 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Tourism Development Tax Promotion funding to support the
Publix Labor Day Soccer Tournament up to the amount of $12,100 and the Naples Kickoff Soccer
Tournament up to the amount of $6,100 for a grand total of $18,200 and make a finding that these
expenditures promote tourism.
Prepared by: James Hanrahan, Interim Sports Development Manager
ATTACHMENT(S)
1. Event Applications Sept 2019 (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.5
Doc ID: 9462
Item Summary: Recommendation to approve Tourist Development Tax Promotion funding to
support the upcoming Publix Labor Day Soccer tournament August 31-September 2, 2019 up to $12,100
and the Naples Kickoff Soccer Tournament September 21-22, 2019 up to $6,100 for a grand total of
$18,200 and make a finding that these expenditures promote tourism.
Meeting Date: 07/09/2019
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/25/2019 2:07 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
06/25/2019 2:07 PM
Approved By:
Review:
Tourism Jack Wert Director Review Completed 06/25/2019 2:08 PM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 07/01/2019 8:58 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 07/01/2019 11:16 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 07/01/2019 11:18 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 07/01/2019 2:03 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 07/01/2019 3:08 PM
County Manager's Office Geoffrey Willig Level 4 County Manager Review Completed 07/01/2019 4:05 PM
Board of County Commissioners MaryJo Brock Meeting Pending 07/09/2019 9:00 AM
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