Agenda 07/28/2009 Item #16G 4! f /--8, 2009
1 of 4
EXECUTIVE SUMMARY
Recommendation that the Community Redevelopment Agency (CRA) approve the
Bayshore Gateway Triangle Local CRA Advisory Board hosting a "Bayshore Cultural
Festival of the Arts" event, approve up to 525,000 from the Bayshore Gateway Triangle
Trust Fund (Fund 187) FY10 Marketing & Promotions budget to financially support event
costs, and declare that the event serves a valid public purpose
OBJECTIVE: To receive Community Redevelopment Agency (CRA) approval for the
Bayshore Gateway Triangle Local CRA Advisory Board to host a. "Bayshore Cultural Festival of
the Arts" event, approve up to $25.000 from the Bayshore Gateway Triangle Trust Fund (Fund
187) FY10 Marketing & Promotions budget to financially support event costs, and declare that
the event serves a valid public purpose.
BACKGROUND: Florida Statutes 163.400(1)(c) - Cooperation by public bodies states: For the
purpose of aiding in the planning, undertaking, or carrying out of community redevelopment and
related activities authorized by this part, any public body may, upon such terms, with or without
consideration, as it may determine do any and all things necessary to aid or cooperage in the
planning or carrying out of a community redevelopment plan and related activities.
The Bayshore Gateway Triangle Redevelopment Plan details four strategies to eliminate slum
and blight (pages 1 -7 and IV -19):
1. Improve Private Investment Climate
2. Move Ahead With Catalyst Projects
3. Promotion. To overconne soi,ne aspects of East Naples' image, proinotion initiatives will be
required. Components of this strategy include:
a. Chamber, County, and Council co- sponsorship of one or more ethnic festivals
annually in the area.
b. There is a n -'ed to host promotional activit ?cs both indoors, wlien eneou'aLed to do
so by the weather, and outdoors.
4. Recommended Phasing
Over the last five (5) years, past public support by the Bayshore Gateway Triangle CRA for
events included:
1. In December 2003, funded `221000 of the Bayshore .its Association's "Bayshore
Christmas Walk Art Festival ".
2. In November 2004, in cooperation with the City of Naples based Naples Art Association,
the CRA supported the inaugural "Haldeman Creck Festival" through a one -time $5.000
sponsorship from Bayshore GatcEvay Triangle Trust Funds as seed inoney for the event.
3. In 2005, the "Haldeman Creek Festival" did not receive CRA funding however County
permits were issued.
�., 4. In February 2006 the Bayshore Cultural Arts. Inc hosted their inaw-,ural "Hearts in the
Garden" event at the Naples Botanical Garden. Subsequently, the CRA Board provided a
monetary of sponsorship of 95,000 each of the following yew's in 2007 and 2008.
CONSIDERATIONS: At their- regularly scheduled meeting on December 2, 2008 the Local
Advisory Board unanimously approved to proceed with evcnt planning R)r an inaugural
"Bayshore Cultural Festival of the Arts" event to be held in .January 2010. CRA staff proceeded
to coordinate event planning with Collier County Parks and Recreation events staff. On April 7,
2009 the Advisory Board approved to contribute up to $25.000 of CRA Marketing & Promotion
funds to cover event expenses not covered by event revenues or sponsorships.
At the July 7, 2009 regular meeting, the Executive Director advised the Advisory Board
members to approach the CRA Board at their July 28, 2009 meeting to receive approval to
conduct the event and allocate their recommended $25,000 event funding support. The proposed
event budget is attached as Exhibit A.
PUBLIC PURPOSE: To assist and facilitate the grov.�th and development of the CRA area
through a CRA - hosted event to market and advertise the area's potential, future development
projects and proposed art.'cultural district.
FISCAL IMPACT: if approved, the proposed FY2010 Bayshore Gateway Triangle Fund (Fund
l 87) will allocate $25,000 for Marketing and Promotions for this event. There are ample FY2010
TIF revenues to budget for this activity.
GROWTH MANAGEMENT UNIPACT: None.
LEGAL CONSIDERATIONS: This item has been reviewed for legal sufficiency and it is
ready for Board action. This item is not quasi - judicial, and as such, cx part-, disclosure is not
required. A simple majority vote is necessary for CRA action. (I-IF.AC).
RECOMMENDATION: That the Community Redevelopment Agency approve the Bayshore
Gateway Triangle Local CRA Advisory Board to host a `Bayshore Cultural Festival of the Arts"
event, approve up to $25,000 from the Bayshore Gateway Triangle "Trust Fund (Fund 187) FYI
Marketing & Promotions budoct to financially support ev,�nt cr, %s. and declare that the ev - °nt
ser,'es a valid public purpose.
Prepared by:
David L. ,Jackson on July 14, 2009
Executive Director, Bay shore/Gateway Triangle Community Redevelopment Agency
Pa(-,e I of I
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A\ 1 7/720009
COLLIER COUNTY
CF COUNTY
Item Number: i
ioGu
Item Summary: R
Recommendation that the Community Redevelopment A
Agency iCRA) approves the Bayshore
Gateway Triangle Local CRA Advisory Board hosting a
a Bayshore Cultural Festival of the Arts
event, approve up to $25.000 from the Bayshore Gateway Triangle Trust Fund 'Fund 187)
FY10 Marketing & Promotions budget to financially support e
event costs, and declare that the
event serves a valid public purpose. (Advisory Board. B
Bayshore Gateway Triangle CRA)
Meeting Date: 7
7il-181,2009 3,OC X A
Prepared By
David Jackson E
Executive D!recl--, D
Date
Community Redevelopment B
Agency
Boys hore -Gate,.%!a.y Redevelopment 7
7111412009 4:25;36 PPS
Approved By
"avid Jackson E
Executive Director D
Date
Community Redevelopment
A
Agency B
Bayshor&-Cateway Redevelopment 7
7,14/2009 4:25 PM
Approved By
Heidi F. Ashton A
Assistant County Attorney D
Date
County Attorney C
County Attorney Office 7
7/16,12009 12:15 PKI
Approved By
Jeff K!atzkow C
County Attorney D
Date
County Attorney c
ccurt�, Attorney Offi,,:e 7
7116!2005 12:27 PM
Approved By
01101B Coordinat,)r O
OWS Coordinator G
Gate
N
NA--a—cn, v y
y,..nvw 2.c2 P i'1
Approved By
rV;ark. isacPson B
Budget Analyst D
Date
Cou;nty Mianzag. :-'s Ofiic;L- O
Offf cce of 'Vanaqinne: t 2-udt
get 4
4:19 Pril
Approved By
Lec E. .; --hs, Jr. D
Deputy 'Younty
7 I
A\ 1 7/720009
TOTAL. PR0,EC7ZD COST
TOTAL A',-T!-',AL COST
TOTAL P!FF;_Rrf','CE
Event _33 -u a get
�73
CRA Sponsorship
5,000
PROJECTED BALANCE (Projected
Donations)
$30,000
PROJECTED DONATIONS
other
$5,D00
Total Donated
1,30,000
ACTUAL BALANCE (Actual Fees)
Sponsorship
ACTUAL. DONATIONS
Sports Memorabilia
DIFFERENCE JActual minus
projected)
Total Donated
Other Contractual
Projected Cost
Actual Cost
Difference
ENTERTAINMENT
Projected Cost
Actual Cost Difference
Sound, Lighting, etc
S2,5010
$3,500
S Bz:nds
$5,000
Pa[,,Crr and SV-i,
Roo
Dancers
$500
Permits(if needed)
S' �0
$250
ether
SO
Gift 5@4et UnIlmitrd
$"00
Total
$ 0 Z $5,500
ROW permits
;1.000
$1,DDD
Other
RENT EQUIPMENT
Projected Cost
Actual Cost Difference
Total
$5,850
So
$5,850
Affair Tent Rental
$1,000
Masqueradef.,ptional)
$ 200
TRANSPORTATION
Projected Cost
Actual Cost
Difference
Naylor Rental
$2.E00
$2,500
Trolley Service
$4,000
Waste Mgmt
5300
0-her
VNIS-street signs
$ ZSD
Total
$4,000
so
$4,000
Other
so
Total
54,350
"i 54,350
MARKETING AND PROW
Projected Cost
Actual Cost
Difference
Naples Daily News
51'000
$1,000
OFFICE SUPPLIES
Projected Cost
Actual Cost Difference
Other (fivers, nofi —M
51, Xk
Comnrate Express
$500
SF
Total
52,000
$O
52'000
0tric, s.:Dpkes)
Total
$1,000
$0 51,000
FOOD OPERATING SUPPLIES
Projected Cost
Actual Cost
Difference
Saris Club
$200
COPYING CHARGES
Projected Cost
Actual Cost Difference
C)tl;,r
Total
5200
$0
$IDD
Dth-r (mitili,gs, vrinfinr)
52,000,
;2'000
I mao
$.i , iVu
50 53,10o
MINOR OPERATING ECiUlPMFN
Projected Cost
Actual Cost
Difference
SLIDE /'R9CKW,',LL/'00JNCEH0USE
51,00
$i.CfO
GIFTS AND DONATIONS
Projected Cost
Actual Cost Difference
-
$2,500
52,500
Other
Chi& 1'y
Total
54,003
SO
54,000
n d ri,,
Si 111)",
TOTAL. PR0,EC7ZD COST
TOTAL A',-T!-',AL COST
TOTAL P!FF;_Rrf','CE