Agenda 05/28/2019 Item #11F (TDC - Short Term Vacation Rentals)05/28/2019
EXECUTIVE SUMMARY
Recommendation to accept the report and suggestions from the Tourist Development Council for
next steps in regulating Short Term Vacation rentals in the unincorporated area of Collier County.
OBJECTIVE: Review and give direction to staff on the next steps, if any, in regulating Short Term
Vacation Rentals.
CONSIDERATIONS: At Board direction, on February 25, 2019, the Tourist Development Council
(TDC) reviewed the history of vacation rentals in Collier County, the estimated number of t hose rentals in
the County, and how other Florida communities are addressing this issue. After a discussion “that more
information and analysis is required on the issue (workshops, stakeholder meetings, etc.),” and that “the
process should be a long term investigation to ensure the most optimum solution possible is developed,”
to move the item along, the TDC “moved for the Board of County Commissioners to further investigate
changing County requirements for short term vacation rentals, including obtaining any data available
from the Code Enforcement or the Sheriff’s Office on complaints regarding the activity.” Said
investigation may include workshops with stakeholders and advisory boards in order to develop
recommendations on the issue.” (See attached minutes.)
Staff Report
The Collier County Land Development Code (LDC) has a provision that prohibits short-term rental of six
months or less in most areas of unincorporated Collier County. The six month period is defined in the
LDC provision for “Destination Resort Hotel”. Unless “transient lodging” is permitted in a zoning area,
then any rental of six months or less would be prohibited. RT Zoning is the only residential district that
permits transient lodging in unincorporated Collier County.
Vacation Rental listings in all of Collier County for 2019 indicate on average 14,650 short term vacation
rental listings on websites such as VRBO (8,000, Home Away (6,000); AirBnB (300); Craig’s List (350).
Many of the same rental units are listed on multiple websites. The largest concentrations of listings are
primarily west and south of I-75 including Naples Park, Pelican Bay, Pelican Marsh, Park Shore, Naples
Downtown, Lely, Fiddler’s Creek and Marco Island.
The Collier County Tax Collector’s records indicate there are a total of 10,861 registered Collector
Records in Collier County. The number of Vacation Home Rental accommodation types included in that
total for Condos, Single Family Homes, Apartments, Realtors/Property Management totals 10,705
collectors.
Staff analyzed all 35 coastal counties plus three inland counties in Florida and found that all assess a
Tourist Development Tax that include short term rentals. 34 of those 38 counties have County Ordinances
relating to short term vacation rentals of 6 months or less.
A sampling of Florida Counties indicates that some assess penalties for violations of local short term
vacation rental ordinances. The City of Miami Beach has a $20,000 fine for renting a property without a
County licenses. Miami Dade County has fines for renting without a Certificate of Use ranging from a
first offence of $100 to $2,500 for the third offense. Some Counties have varying enforcement options
such as differentiating between an entire house rental vs. one room. Some allow this activity only in
homesteaded properties. Many require registration, and some require inspections.
Collier County Code Enforcement reports they received 38 Short Term Vacation Rental calls in 2016, 44
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calls in 2017 and 90 calls in 2018. The majority of those calls are for Prohibited Use complaints, followed
by loud music and noise complaints, parking and traffic complaints and litter and trash left by short term
renters. We were not able to collect information on calls for service from law enforcement.
Currently the Collier County Tax Collector does not have agreements with any of the Vacation rental
website companies such as AirBnB, VRBO, Home Away, etc. This is primarily due to the inability for
these companies to provide the transparency the Tax Collector requires to determine who the property
owner is and if they are registered to collect and remit the Tourist Development Tax on these rentals.
Collier County Code Enforcement could assist in instituting a procedure for on -line registration of short-
term vacation rentals that would combine Business Tax Receipts, State Department of Business and
Professional Regulation (DBPR), Tourist Tax and Sales Tax registration; an affidavit signed by the
homeowner to comply with County Building and Fire Codes; institute spot checks on registered
properties and investigate compliance complaints.
Current Legislation in Tallahassee has six bills filed relating to short term rentals:
SB 812 - Vacation Rentals. Requiring persons engaged in certain public lodging-related transactions to
display a valid certificate of registration number in rental listings or advertisements; revising the
inspection responsibilities of the Division of Hotels and Restaurants regarding vacation rentals; revising
the classification of “vacation rental”, etc.
SB 814 - Fees/Hosting Platforms/Transient Public Lodging Establishments; Requiring the Division of
Hotels and Restaurants of the DBPR to adopt by rule a schedule of fees for hosting platforms that wish to
advertise or list transient public lodging establishments, etc.
SB 824 - Private Property Rights of Homeowners; Preempting the regulation of vacation rentals to the
state; requiring each person applying for a vacation rental license to provide the Division of Hotels and
Restaurants of the DBPR with specified information, etc.
HB 987 - Vacation Rentals: Preempts to state regulation of vacation rentals, with exception; revises
application requirements for vacation rental licensure; requires Division of Hotels & Restaurants of
DBPR to make certain vacation rental license information available on its website.
HB 1129 - Public Lodging Establishments: Defines term "hosting platform"; requires certain public
lodging establishments to display license number in all advertising for rentals; requires hosting platforms
to designate agent for service of process, develop & maintain report listing specified information about
rentals, & remove advertisements or listings if they fail to display valid license number; provides civil
penalties; requires Division of Hotels & Restaurants of DBPR to adopt rules & authorizes division to
revoke, or refuse to issue or renew, vacation rental license.
SB 1196 - Vacation Rentals; Requiring licenses issued by the Division of Hotels and Restaurants of the
DBPR to be displayed conspicuously to the public; requiring the operator of a vacation rental or specified
public lodging establishment to display its license number in advertisements; revising the criteria for a
public lodging establishment to be classified as a vacation rental, etc.
FISCAL IMPACT: No Fiscal Impact is known at this time.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney. The County
Attorney is in full agreement with the TDC “that more information and analysis is required on the issue
(workshops, stakeholder meetings, etc.),” and that “the process should be a long term investigation to
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ensure the most optimum solution possible is developed.” This is a difficult and complex issue, whose
current breadth raises numerous hypothetical legal issues. This item requires majority vote for approval.
-JAK
RECOMMENDATION: Accept the report and suggestions from the Tourist Development Council for
next steps in regulating Short Term Vacation rentals in the unincorporated area of Collier County.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (PPTX)
2. February 25 - TDC draft (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 11.F
Doc ID: 9041
Item Summary: ***This item to be heard no sooner than 1:00 p.m.*** Reconsideration of Item
11B from the March 26, 2019 BCC Meeting titled: Recommendation to accept the report and suggestions
from the Tourist Development Council for next steps in regulating Short Term Vacation rentals in the
unincorporated area of Collier County. (Jack Wert, Tourism Division Director)
Meeting Date: 05/28/2019
Prepared by:
Title: Manager - Technical Systems Operations – Administrative Services Department
Name: Michael Cox
05/20/2019 1:21 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
05/20/2019 1:21 PM
Approved By:
Review:
Tourism Jack Wert Additional Reviewer Completed 05/20/2019 1:36 PM
County Manager's Office Sean Callahan Additional Reviewer Completed 05/20/2019 2:58 PM
County Attorney's Office MaryJo Brock Level 3 County Attorney's Office Review Skipped 05/20/2019 1:38 PM
Office of Management and Budget MaryJo Brock Level 3 OMB Gatekeeper Review Skipped 05/20/2019 1:38 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 05/21/2019 9:48 AM
Board of County Commissioners MaryJo Brock Meeting Pending 05/28/2019 9:00 AM
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1
11.F.1
Packet Pg. 323 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
Short Term Vacation Rentals
•At the January, 2019 TDC meeting, the Board recommended a
review of private transient rentals (six months or less) in
Collier County including:
1.History of the vacation rental business in Collier County.
2.How many and where are the vacation rentals located in
Collier County.
3.How other Florida Counties are addressing this issue.
4.Recommendations to BCC for further action.
•At the February 25 TDC meeting, recommendations were
made to the BCC to be considered
2
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Packet Pg. 324 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
1.a History of vacation rental business in Collier County
•The Collier County Land Development Code (LDC) has a provision that prohibits
short-term rental of six months or less in certain parts of the unincorporated area.
•The six month rental period is provided for in the LDC within the definition of a
“Destination Resort Hotel”. This has been the basis for what is considered “transient
lodging, of less than six months”.
•The LDC definition lists transient lodging as “less than six months occupancy ”
•Unless the Zoning District lists “transient lodging ” as a permitted use, then anything
less than 6 months occupancy would be prohibited.
•RT Zoning in Collier County is the only residentially zoned district that permits
transient lodging.
3
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Packet Pg. 325 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
1.b History of vacation rental business in Collier County -The LDC Definition
4
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Packet Pg. 326 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
RT Zoning Locations in Collier County
5
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Packet Pg. 327 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
1.c History of vacation rental business in Collier County –TDT Collections
COLLIER COUNTY TAX COLLECTION GRAPH
FISCAL YEAR HOTEL/MOTEL REALTORS INDIVIDUALS (APT,
CONDO, SFH)
2015 / 2016 $14,670,210 $3,675,474 $3,174,217
2016 / 2017 $15,057,904 $3,359,169 $3,203,243
2017 / 2018 $18,962,985 $4,498,991 $3,948,189
THREE YEARS POSITIVE OVERALL GROWTH
6
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
HOTEL/MOTEL REALTORS INDIVIDUALS (APT, CONDO,
SFH)
THREE YEAR TOTAL ANNUAL TDT COLLECTIONS
2015 / 2016 2016 / 2017 2017 / 2018
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Packet Pg. 328 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
1.d History of vacation rental business in Collier County –TDT Collections
7
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Web Site Confirmations
We b Site Confirmations
VRBO HomeAway Airbnb Craig's List TOTALS
0
2,000
4,000
6,000
8,000
10,000
12,000
1 2 3 4 5 6 7 8 9
TDT Tax Collector Records/Accounts
Collier County TDT Tax Collector Records
We b Site Confirmations Collier County TDT Tax
Collector Records As of 03.22.2019 Rob Stoneburner CCTC
VRBO 8,000 7,951 1. Condos
HomeAway 6,000 2,612 2. Single Family Homes
Airbnb 300 2 3. Apartments
Craig's List 350 32 4. Campground/RV
TOTALS 14,650 27 5. Mobile Home Parks
140 6. Realtor/Property Mgmt.
77 7. Hotel/Motel
20 8. Interval Owners
10,861 9. TOTALS
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Packet Pg. 329 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
2. How many short term vacation rentals are located in Collier County?
–In 2019, Collier County has available on average 14,650 short term vacation rental
listings on websites such as:
•VRBO (8,000 units)
•HomeAway (6,000 units)
•Airbnb (300 units)
•Craig ’s List (350 units)
–The above totals include many of the same rental units listed on multiple websites
–Largest concentrations are primarily west and south of I-75 including Naples Park,
Pelican Bay,Pelican Marsh, Park Shore, Naples Downtown, Lely, Fiddler ’s Creek and
Marco Island.
–A 2018 research paper by Casey Perkins, Chief of Policy Research for Florida Assoc. of
Counties (FAC), reported, there were 7,310 short term vacation rental units in Collier
County at the close of 2017.
8
VRBO HomeAway Airbnb Craig's List
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Packet Pg. 330 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
3.a How are other Florida Counties addressing this issue?
•All thirty five (35) Florida Beach Counties and 3 Inland Counties assess Tourist
Development Taxes which include Short Term Vacation Rentals (Condos and Single Family
Homes).
•Of the 38 Counties researched, all have short term vacation rentals listed with VRBO, and
the majority also have listings with Airbnb.
–In 2018, Airbnb hosts paid more than $10 million in taxes to Miami-Dade County
–Broward County received $5.2 million in taxes from Airbnb hosts.
•Thirty four (34) of those 38 counties have County Ordinances related to short term
vacation rentals of less than 6 months.
9
FL Counties with a Short Term Vacation
Rental Ordinance
Do not have an Ordinance Have an Ordinance
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Packet Pg. 331 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
3.b How other Florida Counties are enforcing short term vacation rentals
•City of Miami Beach
–$20,000 fine for renting a property without a County license.
–Short Term Vacation Rental Units are only allowed in Multi-Family Districts.
•Miami-Dade County
–Operating a vacation rental without a Certificate of Use is a violation of the County Code and the civil penalty schedule
as follows:
–1st Offense = $100; 2d Offense = $1,000; 3rd Offense = $2,500
•Flagler County –
–Requires registration for Single Family and allows for,“By Right” for Multifamily
–Requires initial and routine building and fire inspections
•Other Florida Counties have some of these enforcement considerations:
–Differentiate between entire house/unit vs. room
–Single Family vs. Multifamily
–Only allow for homesteaded properties
–Require registrations and inspections
–Establish specific processes, policies and penalties for violations
10
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Packet Pg. 332 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
Enforcement
Short Term
Va cation Rentals
Number of Calls to Collier County
Code Enforcement
2016 2017 2018
38 44 90
11
CODE Case Types 2016 2017 2018
Prohibited Use Complaints 85%92%86%
Loud Music and Noise Complaints from Occupants 6%0%10%
Parking and Traffic entering/exiting the Community 3%6%2%
Litter/trash and Debris left by Short Term Renters 6%2%2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Prohibited Use Complaints Loud Music and Noise
Complaints from Occupants
Parking and Traffic
entering/exiting the Community
Litter/trash and Debris left by
Short Term Renters
Short Term Vacation Rental Complaints by Type
2016 2017 2018
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Packet Pg. 333 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
Short Term Vacation Rental Considerations
•Some travelers prefer short-term home/condo rental accommodations.
•Collier Tax Collector indicates they believe the majority of vacation rental
owners are collecting To urist Development Tax and Sales Tax.
•Collier Tax Collector needs transparency to identify vacation rental owners
who collect and remit TDT and Sales Taxes to audit compliance.
•High-season vacation rentals help meet the heightened demand for visitor
accommodations in Collier County.
12
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Packet Pg. 334 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
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Packet Pg. 335 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
Short Term Vacation Renta l Bills
Current Florida Statute limits local government regulation (Section 509.032(7), -2011 (HB 883) Provides that local governments may not restrict, prohibit, or regulate vacation rentals. Laws, Policies, Regulations enacted prior to June 1, 2011 are grandfathered (includes Collier County).
•SB 812 –Va cation Rentals.Requiring persons engaged in certain public lodging-related transactions to display a valid certificate of registration number in rental listings or advertisements; revising the inspection responsibilities of the Division of Hotels and Restaurants regarding vacation rentals; specifying the conditions under which a notice to depart a premises is effective; revising the classification of “vacation rental”, etc. Effective Date: Except as otherwise expressly provided in this act and except for this section, which shall take effect upon this act becoming a law, this act shall take effect October 1, 2019. Bill Text:https://static-s3.lobbytools.com/bills/2019/pdf/0812.pdf
Currently awaiting its first of THREE committee stops.
•SB 814 -Fees/Hosting Platforms/Transient Public Lodging Establishments; Requiring the Division of Hotels and Restaurants of the Department of Business and Professional Regulation to adopt by rule a schedule of fees for hosting platforms that wish to advertise or list transient public lodging establishments, etc.Ef fective Date: On the same date that SB 812 or similar legislation takes effect, if such legislation is adopted in the same legislative session or an extension thereof and becomes a law. Bill Text:https://static-s3.lobbytools.com/bills/2019/pdf/0814.pdf
Currently awaiting its first of THREE committee stops.
•SB 824 -Private Property Rights of Homeowners; Preempting the regulation of vacation rentals to the state; requiring each person applying for a vacation rental license to provide the Division of Hotels and Restaurants of the Department of Business and Professional Regulation with specified information,etc. Effective Date: 7/1/2019
Bill Text:https://static-s3.lobbytools.com/bills/2019/pdf/0824.pdf
Currently awaiting its first of THREE committee stops.
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Packet Pg. 336 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
More Short Term Vacation Bills
•HB 987 -Va cation Rentals: Preempts to state regulation of vacation rentals, with exception; revises application requirements for vacation rental licensure; requires Division of Hotels & Restaurants of DBPR to make certain vacation rental license information available on its website. Effective Date: July 1, 2019. Bill Te xt:https://static-s3.lobbytools.com/bills/2019/pdf/0987.pdf
Currently awaiting its first of THREE committee stops.
•HB 1129 -Public Lodging Establishments: Defines term "hosting platform"; requires certain public lodging establishments to display license number in all advertising for rentals; requires hosting platforms to designate agent for service of process, develop & maintain report listing specified information about rentals, & remove advertisements or listings if they fail to display valid license number; provides civil penalties; requires Division of Hotels & Restaurants of DBPR to adopt rules & authorizes division to revoke, or refuse to issue or renew, vacation rental license. Effective Date: July 1, 2020. Bill Te xt:https://static-s3.lobbytools.com/bills/2019/pdf/1129.pdf
Currently awaiting its first of THREE committee stops.
•SB 1196 -Va cation Rentals; Requiring licenses issued by the Division of Hotels and Restaurants of the Department of Business and Professional Regulation to be displayed conspicuously to the public; requiring the operator of a vacation rental or specified public lodging establishment to display its license number in advertisements; revising the criteria for a public lodging establishment to be classified as a vacation rental, etc. Ef fective Date: 1/1/2020. Bill Text:https://static-s3.lobbytools.com/bills/2019/pdf/1196.pdf
Currently awaiting its first of FOUR committee stops.
15
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Packet Pg. 337 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
Enforcement Considerations
•On-line registration and voluntary compliance
–Business Tax Receipt; DBPR, Tourist Tax, Sales Tax
•Affidavit agreeing to comply with applicable
County Building and Fire Codes
•Spot checks for compliance
•Open Code Case to investigate complaints
–Develop checklist with Fire & Building Departments
•Establish penalties for non-compliance
16
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Packet Pg. 338 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
Decision Points
•TDC Recommends
–Additional research to determine the number of code violations reported and law enforcement
calls for service related to short term vacation rentals
–Determine the number of licensed vs. unlicensed vacation rental properties in Collier.
•TDC also recommends the Board clarify the definition of short term vacation
rentals for enforcement. Suggestions could include:
–County policy that prohibits short term vacation rentals:
•of less than seven (7) days,; or less than thirty (30 ) days; or less than 3 months
–Any new County policy should include public meetings with tourism stakeholders,
residents, realtors, vacation rental agencies visitors
17
7 Days 1 Month 2 Months 3 Months 4 Months 5 Months 6 Months
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Packet Pg. 339 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
DISCUSSION-RECOMMENDAT IONS
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Packet Pg. 340 Attachment: PPT Presentation TDC Short Term Vacation Rentals BCC rev jw 3-18-19 (9041 :
February 25, 2019
1
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, February 25, 2019
LET IT BE REMEMBERED the Collier County Tourist Development Council in and
for the County of Collier, having conducted business herein, met on this date at 9:00 AM in
a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Andy Solis (Excused)
Vice Chairman: Clark Hill
Victor Rios
Susan Becker
Robert Miller (Excused)
Ed (Ski) Olesky
Dan Sullivan
Michelle McLeod
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Ed Caum, Deputy Director, Sports Tourism/Marketing
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Jeffrey John, Sports Development Manager
11.F.2
Packet Pg. 341 Attachment: February 25 - TDC draft (9041 : Reconsideration of Short Term Rental item from March 26, 2019 BCC meeting)
February 25, 2019
2
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order – Vice Chairman Hill
Vice Chairman Hill called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Agenda and Minutes
A. Changes and Approval of Today’s Agenda
Mr. Olesky moved to approve the Agenda. Second by Ms. McLeod. Carried unanimously 7 – 0.
B. Approval of prior TDC Meeting Minutes
1. Regular Meeting January 28, 2019
Mr. Olesky moved to approve the minutes of the January 28, 2019 meeting subject to changing
the date in Agenda Item 4.B (Approval of Prior TDC Meeting Minutes) motion for approval
from February 26, 2019 to November 26, 2018. Second by Mr. Sullivan. Carried
unanimously 7 – 0.
5. Presentations/Public Comment - (3 minutes each)
A. FBU Presentation
Steve Quinn and Mr. Wert presented the PowerPoint “FBU National Championship, The Path to
Naples” which outlined activities and economic benefits associated with the youth national
tournament. They noted:
That the event yielded room revenue for area hoteliers and a total of $1.5M in direct
economic spending in the area.
That the promoter engaged a 3rd party (TeamInn) to book rooms which yielded $19,000 in
tourist tax revenue to the County.
The event also involved media exposure to the area in the realm of advertising on nationally
televised football events.
The expenditures associated with the event were anticipated at $512,000 however only
$458,000 was spent.
Council concerns on player behavior were addressed by implementing a code of conduct for
players and engaging a Staff member to visit the hotels in the evening and morning to
determine if any issues needed to be addressed.
Weather was an issue and 2 of the 3 championship games were cancelled as a precaution.
A conference was held immediately after the event ended to determine the successes and
areas for improvement, which yielded recommendations such as utilizing North Collier
Regional Park’s new turf fields, ensuring that a plan is in place in case of inclement weather,
determining media value of any live streaming of the event, undertaking measures to
increase the brand awareness, establishing year round communications, etc.
Speakers
Commissioner Taylor reported that the players had a great experience during the event.
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Packet Pg. 342 Attachment: February 25 - TDC draft (9041 : Reconsideration of Short Term Rental item from March 26, 2019 BCC meeting)
February 25, 2019
3
During Committee discussion, the following was noted:
That a third commercial was added to the nationally televised All American Bowl in lieu of the
media coverage lost during cancellation of the two championship games.
Staff should continue to monitor the benefits of the event to the County given $458,000 of
Tourist Development Tax revenue was expended, with $19,000 in revenue collected – Staff
noted that there is $150,000 of media value not incorporated into the benefit to the County and
investigation is underway to determine avenues to measure the financial benefit of the
advertising.
It would be advantageous for the US National Pickleball Championship to provide a similar
report to the Council.
6. Consent Agenda
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. Coastal Zone Management
None
B. Beach Park Facilities
None
C. Tourism Division
None
7. New Business
A. Sort Term Vacation Rental Research
Mr. Wert presented the PowerPoint “Short Term Vacation Rentals” noting:
That the PowerPoint provides data on the current Collier County standards for prohibition of
short term rentals (6 months or less) in residentially zoned areas (other than Residential
Tourist District – RT), the approximate supply of units currently on the market, other
jurisdictions requirements for this type of housing, legislative proposals, etc.
That there are individuals in the area who currently rent properties in lieu of the requirements
which generate approximately 30 percent of the County’s Tourist Tax revenue.
That the Board of County Commissioner are scheduled to discuss short term rentals and if
any changes should be considered for regulating the use at a meeting in March. They will be
seeking a recommendation from the Council.
The following was noted during Council discussions:
That property owners may request a change in a residential zoning district (i.e. to RT) to
allow the rentals, however it is a long process and includes an analysis of impacts on the
surrounding districts.
Homeowner Associations may have their own requirements which allow short term rentals,
however the properties involved would be subject to County regulations which supersede the
community association’s rules.
A concern that increased regulations could negatively impact the amount of tax revenue
generated by private owners.
General observations indicate that the problems associated with the activity is minimal
however, it would be beneficial to conduct an analysis of data available regarding complaints
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Packet Pg. 343 Attachment: February 25 - TDC draft (9041 : Reconsideration of Short Term Rental item from March 26, 2019 BCC meeting)
February 25, 2019
4
and enforcement activities by the Code Enforcement Division and Collier County Sheriff’s
Office.
There is an average hotel room vacancy rate of 40 percent over the course of a year in the
County, and allowing the unregulated use of short-term rentals could pose an impact on area
hoteliers given the homes have less overhead while conducting the business.
Speakers
Roger Jacobsen, City of Naples Code Enforcement reported that their Ordinance allows a rental
of less than 30 days 3 times annually for certain residential properties. They do have a full time
Staff Member dedicated to enforce the activity.
Jean Humphries supports allowing short-term rentals in residential zones as she owns a home she
rents out short term and pays the tourist tax. Generally, those types of users may not be able to
afford the higher rates of area hotels and would not visit the area if not for the available home rentals
(i.e. people requiring traveling for personal or other business). Additionally, being short-term use
they potentially create less neighborhood issues than long-term renters. Any problem is for a brief
duration and not over the course of a year or longer lease.
Council discussion occurred and noted that the Chairman is not present and the item may want to be
delayed. Also, more information and analysis is required on the issue (workshops, stakeholder
meetings, etc.) and the process should be a long term investigation to ensure the most optimum
solution possible is developed.
Mr. Wert reported that the BCC will be hearing the item before the next TDC meeting and it would
be beneficial to provide some form of recommendation.
Ms. Becker moved for the Board of County Commissioners to further investigate changing
County requirements for short-term vacation rentals, including obtaining any data available from
the Code Enforcement or Sheriff’s Office on complaints regarding the activity. Said investigation
may include workshops with Stakeholders and Advisory Boards in order to develop
recommendations on the issue. Second by Mr. Sullivan. Carried unanimously 7 – 0.
Break: 11:03 a.m.
Reconvened: 11:10 a.m.
B. Recommendation to approve Tourist Development Tax Promotion Funds to support two
upcoming May 2019 Sports Tourism Events up to $14,250 and make a finding that these
expenditures promote tourism.
Mr. John presented the above referenced Executive Summary noting the funding proposed is for the
USTA Women’s Transition Tour, a tennis event at the Naples Bath & Tennis Club from May 10 – 19,
2019 ($3,750) and the Sweetbay Memorial Cup, a youth soccer event at North Collier Regional Park
from May 25 -27, 2019 ($10,500).
The Council noted that as the sports business continues to grow it may be beneficial to provide
incentives for events held during the week given the demand for rooms may be less than weekends.
Ms. Becker moved to recommend the Board of County Commissioners approve Tourist
Development Tax Promotion Funds to support two upcoming May 2019 Sports Tourism Events
up to $14,250.00 and finds the item promotes tourism. Second by Mr. Rios. Carried
unanimously 7 – 0.
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C. Recommendation to award four (4) Agreements for Request for Qualification (RFQ) #18- 7412
“Video Capture and Production” to: Paradise Coast TV, LLC, SoundStyle Inc. dba The
Naples Studio, Contender Productions Studios, Inc., and Full Moon Creative, LLC, authorize
the Chairman to execute the Agreements with awarded contractors, and make a finding that
these expenditures promote tourism.
Mr. Wert presented the above referenced Executive Summary noting that the request is to ensure
companies may be engaged on short notice given the nature of the business. Generally, there is only
one week lead time to engage the services and funds have been budgeted for the potential work.
Mr. Rios moved to recommend the Board of County Commissioners award four (4) Agreements
for Request for Qualification (RFQ) # 18- 7412 “Video Capture and Production” to: Paradise
Coast TV, LLC, SoundStyle Inc. dba The Naples Studio, Contender Productions Studios, Inc.,
and Full Moon Creative, LLC, authorize the Chairman to execute the Agreements with awarded
contractors and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 7
– 0.
D. Recommendation to approve the year two “Printing of Visitor Guides” for the Tourism
Division under the ITB #18-7247 award to Publication Printers Corporation to print 75,000
copies of the 2019 Collier County Visitor Guides for a not to exceed amount of $33,183.40 and
make a finding that this action promotes tourism.
Mr. Wert presented the above referenced Executive Summary noting that this is the second year of
the contract and the price remains the same. Given the changing technology in the market, the
number of copies printed is envisioned to be decreased in the coming years.
Ms. Becker moved to recommend the Board of County Commissioners approve the year two
“Printing of Visitor Guides” for the Tourism Division under the ITB #18-7247 award to
Publication Printers Corporation to print 75,000 copies of the 2019 Collier County Visitor Guides
for a not to exceed amount of $33,183.40 and finds the item promotes tourism. Second by Mr.
Rios. Carried unanimously 7 – 0.
E. Recommendation to approve a new Interlocal Agreement with the City of Naples for office
space in the Norris Center to house the Collier County Film Office staff, authorize the Chair to
sign the County Attorney approved Agreement, authorize all required expenditures for this
purpose, and make a finding that this item promotes tourism.
Mr. Wert presented the above referenced Executive Summary.
Ms. McLeod moved to recommend the Board of County Commissioners approve a new Interlocal
Agreement with the City of Naples for office space in the Norris Center to house the Collier
County Film Office staff, authorize the Chair to sign the County Attorney approved Agreement,
authorize all required expenditures for this purpose and finds the item promotes tourism. Second
by Ms. Becker. Carried unanimously 7 – 0.
8. Old Business
A. Beach Trolley Update
Michelle Arnold, Director of Public Transportation and Neighborhood Enhancement provided
an update on ridership on the beach trolley and information on the service available for Marco Island
including the feasibility of a beach trolley for the City. She noted:
That the Collier Area Transit currently provides routine daily service to and around Marco
Island.
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That a beach route could be established in the City of Marco Island utilizing 1 vehicle at 40
minute intervals and operate 8:00 a.m. to 10:30 p.m. The cost for the service would be
approximately $454,000.
A second option is a two vehicle service, which would cost $644,000.
A third option is utilizing a 5-month service with two vehicles at $460,000.
All services could operate 7 days a week
The potential funding sources include 3-year start up grants, which require a 50 percent local
match, merging the trolley with the existing service provided and/or contributions from the
City of Marco Island, etc.
9. Council Member Discussion
Ms. Becker reported she contacted WGCU on the potential of increased airings of the Samantha Brown
”Places to Love” episode featuring Naples.
10. Marketing Partner Reports
These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing,
Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website
Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to
TDC members on the digital link above to the County website. The Research Data Services report will
be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as
needed basis. TDC members may request a presentation by the Marketing Partner representative or by
Tourism staff at each TDC meeting.
A. Research Data Services – Dr. Walter Klages
Klages Research & Research Data Services, Inc. - Research Report
The Council noted that occupancy is decreasing over the past months, and staff that reported they are
monitoring the situation to determine any measures which may need to be taken to address the issue.
B. Paradise Advertising – Rudy Webb
Paradise Advertising and Marketing, Inc – Marketing Report
C. Lou Hammond Group - Jonell Modys
“Lou Hammond Group and CVB PR Team Public Relations Report”
D. Collier County Tourist Tax Collections – Jack Wert
“Collier County Tax Collector Tourist Tax Collections”
E. Miles Partners – Website Activity – Phoebe Ray
Ms. Ray provided an overview of the website analytics.
F. Digital & Social Media- Paradise Advertising and Zebra Brazil
“Brazil Social Media Marketing”
G. Atilus – Search Engine Optimization
“Digital/Social Media Marketing”
11.Tourism Staff Reports
These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales,
Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International
Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website
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and will be presented to the TDC on an as needed basis. TDC members may request a presentation by
Tourism staff members at each TDC meeting.
A. Director
Mr. Wert reported that the proposal to relocate the Visitor’s Center to the Naples Depot has been
cancelled by the Greater Naples Chamber of Commerce due to the excessive costs associated with
the project ($300,000 +/- budgeted vs. $700,000 in construction bids). The intent at this point is for
the center to remain on US41 at the Chamber Office.
B. Group Sales
C. Leisure and Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
I. County Museums
12. Detailed Staff Reports
A. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location – March 25, 2019 - 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by order of
the chair at 12:21 P.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
_________________________________
Chairman, Commissioner Andy Solis
These minutes approved by the Board/Committee on ___________________________________________
as presented _____________ or as amended ________________.
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Packet Pg. 347 Attachment: February 25 - TDC draft (9041 : Reconsideration of Short Term Rental item from March 26, 2019 BCC meeting)