Agenda 05/14/2019 Item #16F 2 (Watercross Championships)05/14/2019
EXECUTIVE SUMMARY
Recommendation to approve the Sponsorship Agreement between Collier County and UWP, LLC
dba Pro Watercross Championship for the 2019 and 2020 Pro Watercross Championships and
make a finding that the sponsorship expenditures promote tourism.
OBJECTIVE: Recommend the sponsorship of the Pro Watercross Championship in Collier County for
the years 2019 and 2020.
CONSIDERATIONS: This request was presented to the Tourist Development County (TDC) at the
March 25 TDC meeting and was continued to the April 22 meeting. Additional information related to past
events was requested and is provided below.
Pro Watercross has brought their Championship event to Collier County for several years. Those events
have grown is size and scope each year. This event brings national attention to Collier County and
attracts several hundred Watercross participants and their families to our area in late October when our
hotels and area businesses are in need of increased visitation.
The results of the 2016, 2017 and 2018 Pro Watercross events were as follows:
2019
Projected
2018 2017 2016
Direct Spending $381,057 $306,111 $289,611 $281,804
Economic Impact $540,398 $433,592 $409,914 $397,900
Room Nights 425 354 300 445
TDT Funding $123,025 $147,500 $147,500 $124,500
Acquisition Cost $294 $417 $492 $280
TDT Revenue $3,188 $2,655 $2,610 $3,156
The 2019 event will again include Pro Watercross, Motosurf and Hydroflight events and will feature
some demonstrations of Hydroflight at Bayfront in downtown Naples as part of the Stone Crab Festival.
The event is projected to attract over 1100 participants, generating 425 room nights.
This Sponsorship Agreement covers the 2019 and 2020 Pro Watercross Championship. The terms and
conditions are identified in Paragraph 3 A and outlines three installment payments totaling $110,000
annually. Watercross will provide Collier County with an invoice for each of the three installments. In
summary, the installments are as follows:
• Installment # 1 in the amount of $40,000 is payable to Watercross within 45 days of approval of
an invoice and notification of the beginning of the Watercross racing circuit for the year.
Documentation may include proof of onsite activation at each race site using the “#Race to
Naples” theme that will be promoted to all participating race drivers and teams.
• Installment # 2 in the amount of $40,000 is payable to Watercross upon approval of an invoice
within 45 days from the conclusion of each year’s racing season.
• Installment # 3 in the amount of $30,000 is payable to Watercross upon approval of an invoice
received within 30 days from the event and evidence of the broadcast and live streaming of the
Pro Watercross Championship as agreed to, and documentation of the overnight accommodations
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stays and direct visitor spending by event participants and spectators.
Collier County will assist Watercross in the hosting of the Pro Watercross Championship with year -round
promotion of the event on the Sports Tourism website, Facebook and Twitter chann els; PR and media
assistance in promoting the Championships; and assistance with permitting and hotel accommodation
arrangements. The County will pay the cost of EMS and law enforcement directly to those vendors in the
amount of up to $13,025. Watercross will pay the balance of the event operating costs for security, hotel
rooms for event staff, Sugden Park rental and Park staff overtime.
FISCAL IMPACT: The total fiscal impact is $246,050. $123,025 is available in Fund 184 in the Board
approved FY 19 Tourism Division Sports Event Sponsorship budget for sports marketing, as is the cost of
EMS and law enforcement in the Sports Event Support budget. $123,025 will be incorporated into the FY
20 budget.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 6-3 at the April 22, 2019 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: Recommendation to approve the Sponsorship Agreement between Collier
County and UWP, LLC dba Pro Watercross Championship for the 2019 and 2020 Pro Watercross
Championships and make a finding that the sponsorship expenditures promote tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. CAO Stamped Agreement - Pro Watercross (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.2
Doc ID: 8733
Item Summary: Recommendation to approve the Sponsorship Agreement between Collier County
and UWP, LLC dba Pro Watercross Championship for the 2019 and 2020 Pro Watercross Championships
and make a finding that the sponsorship expenditures promote tourism.
Meeting Date: 05/14/2019
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
04/23/2019 11:42 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
04/23/2019 11:42 AM
Approved By:
Review:
Tourism Jack Wert Director Review Completed 04/23/2019 12:26 PM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 04/25/2019 7:45 AM
Procurement Services Opal Vann Additional Reviewer Completed 04/25/2019 8:15 AM
Procurement Services Ted Coyman Additional Reviewer Completed 04/29/2019 11:41 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 04/29/2019 1:55 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 04/30/2019 7:58 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 04/30/2019 5:15 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 05/01/2019 5:13 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 05/05/2019 9:09 PM
Board of County Commissioners MaryJo Brock Meeting Pending 05/14/2019 9:00 AM
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Packet Pg. 1693 Attachment: CAO Stamped Agreement - Pro Watercross (8733 : Pro Watercross Agreement)
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Packet Pg. 1694 Attachment: CAO Stamped Agreement - Pro Watercross (8733 : Pro Watercross Agreement)
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Packet Pg. 1695 Attachment: CAO Stamped Agreement - Pro Watercross (8733 : Pro Watercross Agreement)
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Packet Pg. 1696 Attachment: CAO Stamped Agreement - Pro Watercross (8733 : Pro Watercross Agreement)
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Packet Pg. 1697 Attachment: CAO Stamped Agreement - Pro Watercross (8733 : Pro Watercross Agreement)
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Packet Pg. 1698 Attachment: CAO Stamped Agreement - Pro Watercross (8733 : Pro Watercross Agreement)