Agenda 03/12/2019 Item #16F103/12/2019
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Promotion Funds to support two upcoming
May 2019 Sports Tourism Events up to $14,250 and make a finding that these expenditures
promote tourism.
OBJECTIVE: To attract visitors to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following two Sports Tourism Events in
May 2019. The Tourism Division Sports Marketing Team has attracted these events to our community.
The hosting costs are based on past experience, the event funding application requests, and projected
room nights provided by the event organizers. Event expenditures are the responsibility of the organizer.
The Tourism Division proposes to reimburse the event organizer for field and court rental costs, officials
fees and operation support expenses based on room night visitation delivered to Collier County from the
event participants and fans. These expenditures are authorized to be reimbursed through the BCC
approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports
tourism industry standard. Funding for these sports tourism events are subject to TDC recommendation
and Board approval.
USTA Women’s Transition Tour will take place May 10-19, 2019. This is the 3rd year for the tennis
event at Naples Bath & Tennis Club and the 1st year the sports marketing team has been involved. The
event is part of a series of ten tournaments around the Country. The event will feature 192 athletes and is
projected to generate 250 room nights in the County, direct spending of $125,881 and TDT Revenue of
$1,875. The expenses to be paid for this event will be assistance with officials’ fees up to $2,250,
marketing and production fees up to $1,500 totaling up to $3,750 in reimbursable expenses based on 250
room nights.
Year Projected 2019 2018
Direct Spending $125,881 First Time Event
TDT Revenue $1,875
Room Nights 250
Acquisition Cost $15 (for $3,750)
Sweetbay Memorial Cup will take place May 25-27, 2019. This is the 8th year for this soccer event in
Collier County and will be held at North Collier Regional Park. The event will feature an estimated 100
teams and 1,500 athletes and is projected to generate 700 room nights in the County, direct spending of
$465,773 and TDT Revenue of $5,250. The expenses to be paid for this event will be assistance with
facility rental up to $3,200, event operational assistance up to $5,700, and park staff overtime up to
$1,600.00 totaling up to $10,500 in reimbursable expenses based on 700 room nights.
Year Projected 2019 2018
Direct Spending $465,773 $367,436
TDT Revenue $5,250 $3,793
Rooms 700 546
Acquisition Cost $15.00 (for $10,500) $15 (for $8,190)
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FISCAL IMPACT: Funding of up to $14,250 for reimbursable event expenses including field or court
rental fees, operating expenses and marketing expenses, plus $1,600 for event staff overtime for a total of
$14,250 for these two sports tourism events is included in the BCC approved FY 19 Tourism Division
budget of $540,000 for sports marketing event support and $72,000 for staff overtime in Fund 184. These
above expenditures will leave a balance in the Event Support Budget of $376,200 and $41,400 in the Staff
Overtime Budget.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of the item 7-0 at the February 25, 2019 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Tourism Development Tax Promotion Funds to support the
upcoming May 2019 Sports Tourism Events up to a total of $14,250 and make a finding that these
expenditures promote tourism.
Prepared by: Jeffrey John, Sports Development Manager
ATTACHMENT(S)
1. May 2019 Applications (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1
Doc ID: 8173
Item Summary: Recommendation to approve Tourist Development Tax Promotion Funds to
support two upcoming May 2019 Sports Tourism Events up to $14,250 and make a finding that these
expenditures promote tourism.
Meeting Date: 03/12/2019
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
02/26/2019 1:42 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
02/26/2019 1:42 PM
Approved By:
Review:
Tourism Jack Wert Director Review Completed 02/26/2019 2:47 PM
Parks & Recreation Barry Williams Additional Reviewer Completed 02/26/2019 4:09 PM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 02/28/2019 8:36 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 02/28/2019 9:40 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 02/28/2019 10:02 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 02/28/2019 3:33 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 03/04/2019 9:23 AM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 03/04/2019 4:56 PM
Board of County Commissioners MaryJo Brock Meeting Pending 03/12/2019 9:00 AM
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