Agenda 02/26/2019 Item #16E402/26/2019
EXECUTIVE SUMMARY
Recommendation to approve expenditures for legal and non-legal advertisements as exempted
procurements and authorize the Chairman to sign the Agreement.
OBJECTIVE: To provide public service advertisements and broadcast information to the public for
County business, programs and initiatives.
CONSIDERATIONS: Currently the County has an active contract (18-7264-WV) with the Scripps NP
Operating, LLC d/b/a Naples Daily News (“Naples Daily News”) approved by the Board on January 23,
2018 (Item 16.E.1), which establishes discounted rates for advertisements excluding legal and recruitment
advertisements. These advertisements are used in the daily operation of the County to promote various
community programs, legal advertisements for issues such as impact fees, solicitations, or public
meetings, and any other advertisement required statutes. Contract No. 18 -7264-WV expires on February
28, 2019.
Staff has negotiated reduced rates for the publication of legal and non-legal advertisement with the Naples
Daily News. The new rate for non-legal advertisements, also referred to as “run of paper,” is $39.69 per
column inch, per day, including color. The Collier Citizen and Marco Eagle will be billed at a rate of
$10.00 per column inch, per day, including color. Legal advertisements remain at the rate of $16.50 per
line with a 15% discount allowed by Florida Statutes to government entities.
This Agreement is negotiated pursuant to Section 8.4 of Procurement Ordinance No. 2017-08, which
recognizes advertisements as a category of procurements that are eligible for exemption to the
competitive process based upon a lack of available competition and a determination that such an
exemption is in the best interest of the County. The staff approved exemption form is attached.
FISCAL IMPACT: Funds are budgeted in the Divisions’ Cost Centers that require advertising and
broadcast services for County programs and events. Historically, County Divisions have spent
approximately $250,000 annually on legal and non-legal advertisement in the Naples Daily News
(Scripps Media).
GROWTH MANAGEMENT IMPACT: There are no Growth Management Impacts associated with
this action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for Board approval. -SRT
RECOMMENDATION: To approve expenditures for legal and non-legal advertisements as exempted
procurements and authorize the Chairman to sign the agreement.
Prepared by: Cat Bigelow, Procurement Operations Manager, Procurement Services Division
ATTACHMENT(S)
1. FY19 Exemption Request 128 - Scripps Media (Board Approval) (PDF)
2. 19-7576-WV Naples DailyNews_Agreement_CAO2 (PDF)
16.E.4
Packet Pg. 1095
02/26/2019
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.E.4
Doc ID: 8047
Item Summary: Recommendation to approve expenditures for legal and non-legal advertisements
as exempted procurements and authorize the Chairman to sign the Agreement.
Meeting Date: 02/26/2019
Prepared by:
Title: Supervisor - Operations – Procurement Services
Name: Catherine Bigelow
02/15/2019 11:18 AM
Submitted by:
Title: – Procurement Services
Name: Ted Coyman
02/15/2019 11:18 AM
Approved By:
Review:
Procurement Services Sandra Herrera Additional Reviewer Completed 02/15/2019 11:31 AM
Procurement Services Ted Coyman Additional Reviewer Completed 02/15/2019 11:34 AM
Procurement Services Ted Coyman Additional Reviewer Skipped 02/15/2019 11:37 AM
Procurement Services Ted Coyman Level 1 Purchasing Gatekeeper Completed 02/15/2019 11:40 AM
Administrative Services Department Len Price Level 1 Division Reviewer Skipped 02/15/2019 11:41 AM
Administrative Services Department Len Price Level 2 Division Administrator Review Completed 02/15/2019 12:06 PM
County Attorney's Office Scott Teach Level 2 Attorney Review Completed 02/19/2019 3:55 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 02/19/2019 4:12 PM
Budget and Management Office Mark Isackson Additional Reviewer Completed 02/19/2019 4:23 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 02/19/2019 4:30 PM
County Manager's Office Heather Yilmaz Level 4 County Manager Review Completed 02/19/2019 6:15 PM
Board of County Commissioners MaryJo Brock Meeting Pending 02/26/2019 9:00 AM
16.E.4
Packet Pg. 1096
16.E.4.aPacket Pg. 1097Attachment: FY19 Exemption Request 128 - Scripps Media (Board Approval) (8047 : Legal and non-legal advertisements expeditures)
16.E.4.bPacket Pg. 1098Attachment: 19-7576-WV Naples DailyNews_Agreement_CAO2 (8047 : Legal and non-legal advertisements expeditures)
16.E.4.bPacket Pg. 1099Attachment: 19-7576-WV Naples DailyNews_Agreement_CAO2 (8047 : Legal and non-legal advertisements expeditures)
16.E.4.bPacket Pg. 1100Attachment: 19-7576-WV Naples DailyNews_Agreement_CAO2 (8047 : Legal and non-legal advertisements expeditures)
Legal advertisement rate remains at $16.50 per line with a 15% discount allowed by Florida Statutes to government agencies.16.E.4.bPacket Pg. 1101Attachment: 19-7576-WV Naples DailyNews_Agreement_CAO2 (8047 : Legal and non-legal advertisements expeditures)
16.E.4.bPacket Pg. 1102Attachment: 19-7576-WV Naples DailyNews_Agreement_CAO2 (8047 : Legal and non-legal advertisements expeditures)