BCC Minutes 01/30/2006 W (w/TDC)
January 30,2006
TRANSCRIPT OF THE MEETING OF THE BOARD OF
COUNTY COMMISSIONERS AND THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL WORKSHOP
Naples, Florida, January 30, 2006
LET IT BE REMEMBERED, that the Board of County
Commissioners and the Collier County Tourist Development Council in and
for the County of Collier, having conducted business herein, met on this date
at 9:00 AM in WORKSHOP SESSION in Building "F" of the Government
Complex, Naples, Florida, with the following members present:
Board of County Commissioners:
Commissioner Halas, Chairman
Commissioner Coletta
Commissioner Henning
Commissioner Fiala
Commissioner Coyle - Excused
Tourist Development Council:
Commissioner Frank Halas
Ron Albeit - Resigned
Susan Becker
Murray H. Hendel
Clark Hill - Excused
Douglas House - Resigned
David Loving - Deceased
John Sorey III
Glenn Tucker
ALSO PRESENT:
Jim Mudd, County Manager
Colleen Green, Assistant County Attorney
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BOARD OF COUNTY COMMISSIONERS/TOURIST DEVELOPMENT COUNCIL
JOINT WORKSHOP AGENDA
. JANUARY 30,2006
I Call to Order
II Pledge of Allegiance
III Opening Remarks- Jack Wert
IV Review of2005
Sales & Marketing, Debi DeBenedetto
Public Relations, JoNell Modys
Film & Entertainment, Maggie McCarty
Phase V Statistics, Ginny DeMas
Paradise Advertising, Cedar Hames
Research, WaIter Klages
V 2006 Plan
Overview- Jack Wert
Paradise Advertising- Cedar Hames
Sales & Marketing, Debi DeBenedetto
Public Relations, JoNell Modys
Film & Entertainment, Maggie McCarty
VI Audience Remarks
VII Closing Remarks from TDC & BCC
VIII Adjournment
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January 30, 2006
January 30, 2006
I. Call to Order
The meeting was called to order by Chairman Commissioner Frank Halas at 9:04
AM.
II. Pledge of Allegiance
III. Roll Call
A quorum was established.
IV. Opening Remarks - Jack Wert
Mr. Wert gave a Power Point Presentation (see attachment) addressing the work
performed due to the hurricane season, and new programs initiated from the
revues of the fourth cent.
V. Review of 2005
1. Sales & Marketing, Debi DeBenedetto
Mr. Wert gave a Power Point Presentation for Ms. DeBenedetto (see
attachment) including the partnership with Delta.
2. Public relations, JoNell Modys
Ms. Modys gave a Power Point Presentation (see attachment) including the
following points:
Review of ongoing activities for the previous year.
Reviewed published articles and broadcasts including the pre-hurricane
Wilma local features.
Review of achieved awards.
3. Film & Entertainment, Maggie McCarty
Ms. McCarty gave a Power Point Presentation (see attachment) including the
following points:
Reviewed annual report.
Review of productions rapped in the past year.
Reviewed activities of the year
Revenue comparisons were demonstrated.
4. Phase V Statistics, Ginny DeMas
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January 30,2006
Ms. DeMas gave a Power Point Presentation (see attachment) including the
following points:
Review of inquiries
Review of the top six States and Countries for tourism to the area.
5. Paradise Advertising, Ceder Hames
Mr. Hames gave a Power Point Presentation (see attachment) including the
following point:
Negative impacts from the hurricanes were offset.
Mr. DiMaggio continued the presentation:
Work done was recognized by the Advertising Industry, Hospitality
Industry, and by the State and Governors Office.
Commercial advertisement shown.
6. Research, Walter Klages
Mr. Klages gave a Power Point Presentation (see attachment) including the
following points:
Review of dates the hurricanes hit in 2004 and 2005.
The area faired well after the hurricanes, it did not affect tourism in the
area severely.
The average daily room rate has been rising.
Reviewed the origins of visitors.
Review ofmuItipliers.
Commissioner Coletta asked about the impact of Cuban tourism with Mr.
Klages replying that Cuba can not give the same consistency or value and
quality as this area can.
VI. 2006 Plan
1. Overview - Jack Wert
Mr. Wert gave a Power Point Presentation (see attachment) including the
following points:
Informational binder was distributed.
Review of new opportunities such as replenishing emergency funds, and
increase of sporting activities with the sports council growing.
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January 30, 2006
2. Paradise Advertising - Ceder Hames
Mr. Hames gave a Power Point Presentation (see attachment) including a
review of strategies and tactics.
Commissioner Henning left the meeting at 10:14 AM.
Mr. DiMaggio continued the Power Point Presentation (see attachment)
Signage will be placed on the beaches for shelling and red tide education.
Commissioner Fiala suggested adding signage for birds.
Photograph production reviewed.
Television commercial demonstrated.
The meeting recessed at 10:31 AM, reconvening at 10:42 AM.
3. Sales & Marketing, Debi DeBenedetto
Mr. Wert gave a Power Point Presentation (see attachment) including the
review of projected sales activities including brochures, guide distribution and
promotions.
4. Public Relations, JoNell Modys
Mr. Wert gave a Power Point Presentation (see attachment) including the
following points:
Overview on communications withjoumalists and the media.
Review of Publicity Evaluation tools
Budget breakdown review.
5. Film & Entertainment, Maggie McCarty
Mr. Wert gave a Power Point Presentation (see attachment) including the
following points:
Reviewed goals for soliciting the film industry to bring productions to the
area.
Review of strategies.
Open questions were addressed including the film library being available through
Ms. Modys and Mr. Wert.
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January 30, 2006
VII, Audience Remarks
Mr. Mudd asked the Board to think back to where the Tourist Development
Council was five years ago and where they are today. The change has been
unbelievable.
Commissioner Halas mentioned how surprised he was at the first meeting he had
with the Tourist Development Couocil to find out that tourism is a billion dollar
industry just in Collier County; noting that this provides jobs to Collier County.
A member from the audience gave kudos to the Tourist Development Council.
VIII. Closing Remarks from TDC & BCC
None
*****
There being no further business for the good of the County, the meeting was
adjourned by the order of the Chair at II :09 AM
Collier County Board of County Commissioners
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Chairman Frank Halas
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These minutes approved by the Board ond. ~ -Ci.(;
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