Agenda 12/11/2018 Item #16F 312/11/2018
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Promotion Funds to support eight
upcoming January and February 2019 Sports Tourism Events up to $73,900 and make a finding
that this expenditure promotes tourism.
OBJECTIVE: To attract visitors to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in
January and February 2019. The Tourism Division Sports Marketing Team has attracted these events to
our community. The hosting costs are based on past experience, the event funding application requests,
and projected room nights from the event organizers. Event expenditures are the responsibility of the
organizer. The Tourism Division proposes to reimburse the event organizer for field and court rental
costs, officials fees and operation support expenses based on room night visitation delivered to Collier
County from the event participants and fans. These expenditures are authorized to be reimbursed through
the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports
tourism industry standard. Funding for these sports tourism events are subject to TDC recommendation
and Board approval.
Dimitri Cup - 1st Weekend will take place January 12-14, 2019. This is a boys and girls soccer event
taking place for the 15th year in Naples. The event will feature 1,800 athletes and is projected to generate
700 room nights, direct spending of $366,075 and TDT revenue of $5,163. The expenses to be paid for
this event will be assistance with facility rental up to $3,200, event operational assistance up to $7,300,
and park staff overtime up to $2,000 totaling up to $10,500 in reimbursable expenses.
Year Projected 2019 2018
Direct Spending $366,075 $648,528
TDT Revenue $5,163 $10,827
Rooms 700 1203
Acquisition Cost $15 (for $10,500) $15 (for $18,045)
Dimitri Cup - 2nd Weekend will take place January 19-20, 2019. This is a boys and girls soccer event
taking place for the 15th year in Naples at North Collier Regional Park, Corkscrew Park, and Veterans
Park. The event will feature 5,000 athletes and is projected to generate 1,500 room nights, direct spending
of $768,556 and TDT revenue of $10,916. The expenses to be paid for this event will be assistance with
facility rental up to $5,700, event operational assistance up to $16,800, and park staff overtime up to
$2,500.00 totaling up to $22,500 in reimbursable expenses.
Year Projected 2019 2018
Direct Spending $768,556 $465,405
TDT Revenue $10,916 $5,040
Rooms 1500 560
Acquisition Cost $15 (for $22,500) $15(for $8,400)
Dimitri Cup - 3rd Weekend will take place January 26-27, 2019. This is a boys and girls soccer event
taking place for the 15th year in Naples. The event will feature 1,800 athletes and is projected to generate
500 room nights, direct spending of $257,467 and TDT revenue of $3,657 The expenses for this event are
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assistance with facility rental up to $3,200, event operational assistance up to $4,300 and park staff
overtime up to 1,600 totaling up to $7,500 in reimbursable expenses.
Year Projected 2019 2018
Direct Spending $257,467 $370,285
TDT Revenue $3,657 $3,447
Rooms 500 383
Acquisition Cost $15 (for $7,500) $15(for $5,745)
Dimitri Cup - 4th Weekend will take place February 2-3, 2019. This is a boys and girls soccer event
taking place for the 1st year in Naples. The event will feature 1,800 athletes and is projected to generate
500 room nights, direct spending of $257,467 and TDT revenue of $3,657. The expenses to be paid for
this event will be assistance with facility rental up to $3,200, event operational assist ance up to $4,300
and park staff overtime up to $1,600 totaling up to $7,500 in reimbursable expenses.
Year Projected 2019 2018
Direct Spending $257,467 N/A
TDT Revenue $3,657 N/A
Rooms 500 N/A
Acquisition Cost $15 (for $7,500) N/A
Men’s Transition Tour will take place January 11-20, 2019. This is a 1st year tennis event featuring
doubles and singles competition at Naples Bath & Tennis Club. The event will feature 192 athletes and is
projected to generate 250 room nights in the County, direct spending of $93,209 and TDT Revenue of
$1,886. The expenses to be paid for this event will be assistance with officials’ fees up to $4,000,
marketing and production fees up to $2,300 totaling up to $3,750 in reimbursable expenses based on 250
room nights.
Year Projected 2019 2018
Direct Spending $93,209 N/A
TDT Revenue $1,886 N/A
Rooms 250 N/A
Acquisition Cost $15 (for $3,750) N/A
National Junior USTA L3 will take place January 26-28, 2019. This is a 3rd year tennis event featuring
Junior doubles and singles competition at Naples Bath & Tennis Club. The event will feature 150 athletes
and is projected to generate 250 room nights in the County, direct spending of $103,446 and TDT revenue
of $1,931. The expenses to be paid for this event will be assistance with officials fees up to $1,500, event
marketing and production fees up to $2,300 totaling up to $3,750 based on 250 room nights.
Year Projected 2019 2018
Direct Spending $103,446 $131,502
TDT Revenue $1,931 $1,755
Rooms 250 195
Acquisition Cost $15 (for $3,750) $15 (for $2,925)
West Coast Super Senior Grand Prix will take place January 21-27, 2019. This is a 6th year tennis event
featuring doubles and singles competition at Naples Bath & Tennis Club. The event will feature 350
athletes and is projected to generate 250 room nights in the County, direct spending of $92,357 and TDT
Revenue of $1,869. The expenses to be paid for this event will be assistance with officials fees up to
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$1,500, marketing and production fees up to $2,300 totaling up to $3,750 in reimbursable expenses based
on 250 room nights.
Year Projected 2019 2018
Direct Spending $92,357 $116,290
TDT Revenue $1,869 $1,908
Rooms 250 212
Acquisition Cost $15 (for $3,750) $15 (for $3,180)
Winter Classic - Pickleball Tournament will take place January 25-27, 2019. This is part of the
Southern Tropics Pickleball Series and will take place for the 4th year at East Naples Community Park.
The event will feature 600 athletes and is projected to generate 350 room nights, direct spending of
$153,877 and TDT of $2,613. In 2018, the event did not return the necessary documents to calculate
economic impact and TDT. The expenses to be paid for this event will be assistance with a facility rental
to East Naples Community Park up to $4,950, and park staff overtime up to $2,000 totaling up to $4,950
in reimbursable expenses based on 350 room nights.
Year Projected 2019 2018
Direct Spending $153,877 N/A
TDT Revenue $2,613 N/A
Rooms 350 N/A
Acquisition Cost $14.14 (for $4,950) N/A
FISCAL IMPACT: Funding of up to $64,200 for reimbursable event expenses including field or court
rental fees, operating expenses and marketing expenses, plus $9,700 for event staff overtime for a total of
$73,900 for these eight sports tourism events is included in the BCC approved FY 19 Tourism Division
budget of $540,000 for sports marketing event support and $72,000 for staff overtime in Fund 184. These
above expenditures will leave a balance in the Event Support Budget of $433,200 and $50,500 in the Staff
Overtime Budget.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 9-0 at the November 26, 2018 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Tourism Development Tax Promotion Funds to support the
upcoming January and February 2019 Sports Tourism Events up to a total of $73,900 and make a finding
that this expenditure promotes tourism.
Prepared by: Jeffrey John, Sports Development Manager
ATTACHMENT(S)
1. Event Applications (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.3
Doc ID: 7408
Item Summary: Recommendation to approve Tourist Development Tax Promotion Funds to
support eight upcoming January and February 2019 Sports Tourism Events up to $73,900 and make a
finding that this expenditure promotes tourism.
Meeting Date: 12/11/2018
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
11/21/2018 10:45 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
11/21/2018 10:45 AM
Approved By:
Review:
Tourism Kelly Green Deputy Director Review Skipped 11/21/2018 10:45 AM
Parks & Recreation Barry Williams Additional Reviewer Completed 11/21/2018 3:29 PM
Tourism Jack Wert Director Review Completed 11/27/2018 12:03 PM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 11/27/2018 5:51 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 11/28/2018 8:44 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 11/28/2018 9:00 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 11/28/2018 1:30 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 11/29/2018 9:53 AM
County Attorney's Office Emily Pepin CAO Preview Completed 12/03/2018 10:53 AM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 12/03/2018 2:09 PM
Board of County Commissioners MaryJo Brock Meeting Pending 12/11/2018 9:00 AM
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