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Agenda 11/13/2018 Item #16F 111/13/2018 EXECUTIVE SUMMARY Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming Sports Tourism Events in December 2018 and January 2019 for up to $29,250 and make a finding that these expenditures promote tourism. OBJECTIVE: To attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events between December 2018 and January 2019. The Tourism Division Sports Marketing Team has attracted these events to our community. The projected hosting costs are based on past experience with similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs, and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports tourism industry standard. Funding for these sports tourism events are subject to TDC recommendation and Board approval. Florida State Pickleball Championships will take place December 7-9, 2018. This is the third year for this pickleball event taking place at East Naples Community Park. The event is projected to attract 600 athletes and to generate 350 room nights in the County, direct spending of $173,417 and TDT revenue of $2,913. The expenses to be paid for the 2018 event will be assistance with facility rental up to $5,250. and park staff overtime up to $1,500. Year Projected 2018 2017 Direct Spending $173,417 $140,632 TDT Revenue $2,913 2,363 Room Nights 350 259 Acquisition Cost $15 (for $5,250) $15 (for $3,885) Gatorade College Showcase will take place December 8-9, 2018. This annual soccer event is taking place at North Collier Regional Park. The event is projected to attract 1500 athletes and to generate 500 room nights in the County, direct spending of $304,901 and TDT revenue of $3,783. The expenses to be paid for the 2018 event will be assistance with facility rental, and operating expenses up to $7,500 and parks staff overtime up to $1,800. Year Projected 2018 2017 Direct Spending $304,901 $251,482 TDT Revenue $3,783 $4,225 Room Nights 500 325 Acquisition Cost $15 (for $7,500) $15 (for $4,875) Gulfcoast Holiday Hoopfest will take place December 27-30, 2018. This annual basketball event is taking place for the 25th year at Golden Gate High School. The event is projected to attract 240 athletes and to generate 480 room nights in the County, direct spending of $235,978 and TDT revenue of $3,028. 16.F.1 Packet Pg. 1982 11/13/2018 The expenses to be paid for the 2018 event will be assistance with facility rental, and operating expenses up to $7,200. Year Projected 2018 2017 Direct Spending $235,978 $128,014 TDT Revenue $3,028 $2,151 Room Nights 480 206 Acquisition Cost $15 (for $7,200) $15 (for $3,060) Nike XPO Prospect Camp will take place January 5-6-, 2019. This is a second-year event to be hosted at North Collier Regional Park. This is a girl’s lacrosse event that will attract college coaches and feature 250-300 athletes. This event is projected to generate 400 room nights, direct spending of $232,859 and TDT revenue of $ $3,062. The expenses to be paid for this event will be assistance with facility rental up to $3,200.00, marketing assistance up to $1,300, and park staff overtime up to $1,500. Year Projected 2019 2018 Direct Spending $232,859 $104,366 TDT Revenue $3,062 $1,753 Room Nights 400 135 Acquisition Cost $11.25 (for $4,500) $15 (for $2,025) FISCAL IMPACT: Funding of up to $24,450 for field fees, operating expenses and marketing assistance and $4,800 for staff overtime for a total of $29,250 for the four sports touri sm events is included in the proposed FY 19 Tourism Division budget of $540,000 for Sports Marketing Event support and $72,000 for staff overtime in Tourism Promotion Fund (184). This expenditure will leave a balance in the Event Support Budget of $497,400 and $60,200 in Staff Overtime Budget. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this item 7-0 at the October 22, 2018 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the use of Tourist Development Tax Promotion Funds to support the upcoming Sports Tourism Events in December 2018 and January 2019 for up to a total of $29,250 and make a finding that these expenditures promote tourism. Prepared by: Jeffrey John, Sports Development Manager ATTACHMENT(S) 1. Applications 10-22 TDC mtg (PDF) 16.F.1 Packet Pg. 1983 11/13/2018 COLLIER COUNTY Board of County Commissioners Item Number: 16.F.1 Doc ID: 7134 Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming Sports Tourism Events in December 2018 and January 2019 for up to $29,250 and make a finding that these expenditures promote tourism. Meeting Date: 11/13/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/23/2018 11:39 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/23/2018 11:39 AM Approved By: Review: Tourism Ed Caum Deputy Director Review Completed 10/23/2018 12:32 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/23/2018 12:56 PM Tourism Jack Wert Director Review Completed 10/24/2018 1:30 PM County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 10/24/2018 2:49 PM Office of Management and Budget Laura Wells Level 3 OMB Gatekeeper Review Completed 10/24/2018 3:06 PM County Attorney's Office Emily Pepin CAO Preview Completed 10/24/2018 3:21 PM County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 10/25/2018 9:30 AM Budget and Management Office Ed Finn Additional Reviewer Completed 10/29/2018 5:59 PM County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 11/05/2018 11:07 AM Board of County Commissioners MaryJo Brock Meeting Pending 11/13/2018 9:00 AM 16.F.1 Packet Pg. 1984 16.F.1.a Packet Pg. 1985 Attachment: Applications 10-22 TDC mtg (7134 : Sports Event Funding Requests) 16.F.1.a Packet Pg. 1986 Attachment: Applications 10-22 TDC mtg (7134 : Sports Event Funding Requests) 16.F.1.a Packet Pg. 1987 Attachment: Applications 10-22 TDC mtg (7134 : Sports Event Funding Requests) 16.F.1.a Packet Pg. 1988 Attachment: Applications 10-22 TDC mtg (7134 : Sports Event Funding Requests) 16.F.1.a Packet Pg. 1989 Attachment: Applications 10-22 TDC mtg (7134 : Sports Event Funding Requests) 16.F.1.a Packet Pg. 1990 Attachment: Applications 10-22 TDC mtg (7134 : Sports Event Funding Requests) 16.F.1.a Packet Pg. 1991 Attachment: Applications 10-22 TDC mtg (7134 : Sports Event Funding Requests) 16.F.1.a Packet Pg. 1992 Attachment: Applications 10-22 TDC mtg (7134 : Sports Event Funding Requests) 16.F.1.a 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