Agenda 10/09/2018 Item #16F 710/09/2018
EXECUTIVE SUMMARY
Recommendation to use Tourist Tax Promotion Funds to sponsor the 2018 Powerboat Nationals
Formula 4 Global Championship Event October 27-28, 2018, approve reimbursement of operating
expenses for this purpose, and make a finding that these event expenditures promote tourism.
OBJECTIVE: Approve sponsorship and authorize payment of event operating costs for the 2018
Powerboat Nationals Formula 4 Global Championship in Collier County.
CONSIDERATIONS: Collier County is planning to host for the first time in Florida, the 2018
Powerboat Nationals Formula 4 Global Championship in conjunction with the Pro Watercross World
Championship. The event will take place at Sugden Regional Park in Collier County, October 27-
October 28, 2018. This event will bring in Powerboat drivers, crews, families, and fans from all over
North America. The County’s commitment is to fund the following costs to support and promote this
event. Funding for this event is subject to a recommendation from the Tourist Development Council and
approval by the Board of County Commissioners.
Collier County is the Presenting Sponsor of social media highlights and coverage of the Powerboat
Formula 2 and Formula 4 race series for three 2018 events located in WV, LA and WI that precede the
October 27-28, 2018 Powerboat Championship held in Naples, FL. Sponsorship also includes featuring
a two-seater powerboat available to spectators to sign up for boat driving school. This sponsorship
includes placement on multiple social media platforms, in branded advertisement during live streaming
events that encompass the #RacetoNaples series leading up to our event.
Projected Operating Expenses for 2018 Powerboat Formula 4 Global Championship
ITEMS - To be Paid by Collier County Projected Cost
Rescue Team (Reimbursed to Promoter) $ 4,500
Operating Expenses $ 2,500
Total Operating Costs $ 7,000
Media Costs to telecast event:
To be paid by CVB Advertising Agency of Record $35,000
Total Event Support Cost $42,000
FISCAL IMPACT: Funding up to $7,000 for operating expenses is included in the Tourism Division
FY 19 budget in Tourism Promotion Fund (184) for sports event support, and $35,000 in included in the
proposed Media Plan budget for Paradise Advertising in FY 19.
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 8-0 at the September 24, 2018 meeting.
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LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve the use of Tourist Tax Promotion Funds to sponsor the 2018
Powerboat Nationals Formula 4 Global Championship Event October 27-28, 2018, approve reimbursing
operating expenses for this purpose, and make a finding that these event expenditures promote tourism.
Prepared by: Ed Caum - Deputy Director of Tourism/Sports Marketing
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.7
Doc ID: 6831
Item Summary: Recommendation to use Tourist Tax Promotion Funds to sponsor the 2018
Powerboat Nationals Formula 4 Global Championship Event October 27-28, 2018, approve
reimbursement of operating expenses for this purpose, and make a finding that these event expenditures
promote tourism.
Meeting Date: 10/09/2018
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
09/25/2018 2:01 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
09/25/2018 2:01 PM
Approved By:
Review:
Tourism Ed Caum Deputy Director Review Completed 09/25/2018 2:16 PM
Tourism Jack Wert Director Review Completed 09/25/2018 3:52 PM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 09/27/2018 4:26 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 09/28/2018 9:37 AM
County Attorney's Office Debbie Allen CAO Preview Skipped 09/27/2018 12:00 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 09/28/2018 10:33 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 09/28/2018 11:20 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 10/01/2018 10:28 AM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 10/02/2018 2:04 PM
Board of County Commissioners MaryJo Brock Meeting Pending 10/09/2018 9:00 AM
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