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Agenda 09/11/2018 Item #16F 309/11/2018 EXECUTIVE SUMMARY Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming October 2018 Sports Tourism Event up to $7,350 and make a finding that this expenditure promotes tourism. OBJECTIVE: To attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Event in October 2018. The Tourism Division Sports Marketing Team has attracted this event to our community. The projected hosting costs are based on past experience with similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs, officials fees and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports tourism industry standard. Funding for these Sports Tourism events are subject to TDC recommendation and Board approval. Florida Fire Columbus Day Tournament will take place October 6-8, 2018. This soccer event is taking place for the first time at North Collier Regional Park. The event is projected to attract 1,200 athletes and to generate 350 room nights in the County, direct spending of $254,900 and TDT revenue of $2,593. The expenses to be paid for the 2018 event will be assistance with facility rental, and operating expenses up to $5,250 and parks staff overtime up to $2,100 for a total of $7,350. Year Projected 2018 2017 Direct Spending $254,900 Cancelled due to Irma TDT Revenue $2,593 Rooms 350 Acquisition Cost $15 (for $5,250) N/A FISCAL IMPACT: Funding of up to $5,250 for field fees + $2,100 for staff overtime for a total of $7,350 for this Sports Tourism event is included in the proposed FY 19 Tourism Division budget ($540,000) in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this item 8-0 at the July 23, 2018 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve Tourism Development Tax Promotion Funds to support the upcoming October 2018 Sports Tourism Event up to a total of $7,350 and make a finding that this expenditure promotes tourism. 16.F.2 Packet Pg. 2471 09/11/2018 Prepared by: Ed Caum, Deputy Director Tourism and Sports Marketing ATTACHMENT(S) 1. Columbus Day Application (1) (PDF) 16.F.2 Packet Pg. 2472 09/11/2018 COLLIER COUNTY Board of County Commissioners Item Number: 16.F.2 Doc ID: 6337 Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming October 2018 Sports Tourism Event up to $7,350 and make a finding that this expenditure promotes tourism. Meeting Date: 09/11/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 07/31/2018 10:17 AM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 07/31/2018 10:17 AM Approved By: Review: Tourism Ed Caum Deputy Director Review Completed 07/31/2018 10:19 AM Parks & Recreation Barry Williams Additional Reviewer Completed 07/31/2018 3:58 PM Tourism Jack Wert Director Review Completed 07/31/2018 4:02 PM County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 08/22/2018 1:02 PM County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 08/22/2018 1:30 PM Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 08/22/2018 2:29 PM Budget and Management Office Ed Finn Additional Reviewer Completed 08/22/2018 6:38 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 08/23/2018 9:45 AM County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 09/03/2018 6:00 PM Board of County Commissioners MaryJo Brock Meeting Pending 09/11/2018 9:00 AM 16.F.2 Packet Pg. 2473 16.F.2.a Packet Pg. 2474 Attachment: Columbus Day Application (1) (6337 : Sports Event Funding Request) 16.F.2.a Packet Pg. 2475 Attachment: Columbus Day Application (1) (6337 : Sports Event Funding Request) 16.F.2.a Packet Pg. 2476 Attachment: Columbus Day Application (1) (6337 : Sports Event Funding Request) 16.F.2.a Packet Pg. 2477 Attachment: Columbus Day Application (1) (6337 : Sports Event Funding Request) 16.F.2.a Packet Pg. 2478 Attachment: Columbus Day Application (1) (6337 : Sports Event Funding Request) 16.F.2.a Packet Pg. 2479 Attachment: Columbus Day Application (1) (6337 : Sports Event Funding Request) 16.F.2.a Packet Pg. 2480 Attachment: Columbus Day Application (1) (6337 : Sports Event Funding Request) 16.F.2.a Packet Pg. 2481 Attachment: Columbus Day Application (1) (6337 : Sports Event Funding Request) 16.F.2.a Packet Pg. 2482 Attachment: Columbus Day Application (1) (6337 : Sports Event Funding Request) 09/11/2018 EXECUTIVE SUMMARY Recommendation to use Tourist Development Tax Promotion Funds to support an additional October 2018 Sports Tourism Event, up to $4,500, and make a finding that this expenditure promotes tourism. _____________________________________________________________________________________ OBJECTIVE: To attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Event in October 2018, attracted by the Tourism Division Sports Marketing Team to our community. Projected County-incurred hosting costs are based on experience with similar events, the event funding application request, and the projected room nights from the event organizer. Actual event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC-approved Sports Assistance Program. Staff utilizes the BCC-approved Event Application form (attached) to determine the appropriate amount of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports tourism industry standard. Funding for these sports tourism events are subject to Tourist Development Council recommendation and Board approval. The Alligator Alley Fall Classic will take place October 19-21, 2018. This annual baseball event is taking place at North Collier Regional Park, Veterans Park and Golden Gate Park fields. The event is projected to attract up to 40 teams and 300 athletes, generate up to 300 room nights in the County, and account for direct spending of $188,910 and TDT revenue of $2,250. The allowable expenses to be paid for this event will be assistance with field rental fees up to $4,500 based on 300 room nights (300 x $15). The event promoter will pay for Parks & Recreation staff overtime to support the event. Year Projected 2018 2017 Direct Spending $188,910 Cancelled by promoter TDT Revenue $2,250 Room Nights 300 Acquisition Cost $15 N/A FISCAL IMPACT: Funding of up to $4,500 for field fees for the event is included in the propos ed FY 19 Tourism Division budget in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this item 8-0 at the July 23, 2018 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve Tourist Development Tax Promotion Funds to support the 16.F.3 Packet Pg. 2488 09/11/2018 Alligator Alley Fall Classic baseball event October 19-21, 2018, up to a total of $4,500, and make a finding that this expenditure promotes tourism. Prepared by: Jack Wert, Tourism Director ATTACHMENT(S) 1. Alligator Alley Fall Classic Application revised (PDF) 16.F.3 Packet Pg. 2489 09/11/2018 COLLIER COUNTY Board of County Commissioners Item Number: 16.F.3 Doc ID: 6338 Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support an additional October 2018 Sports Tourism Event, up to $4,500, and make a finding that this expenditure promotes tourism. Meeting Date: 09/11/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 07/31/2018 10:53 AM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 07/31/2018 10:53 AM Approved By: Review: Tourism Ed Caum Deputy Director Review Completed 07/31/2018 11:12 AM Parks & Recreation Barry Williams Additional Reviewer Completed 07/31/2018 3:59 PM Tourism Jack Wert Director Review Completed 07/31/2018 4:01 PM County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 08/22/2018 1:03 PM County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 08/22/2018 1:30 PM Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 08/22/2018 2:32 PM Budget and Management Office Ed Finn Additional Reviewer Completed 08/22/2018 6:52 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 08/23/2018 9:45 AM County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 09/03/2018 6:01 PM Board of County Commissioners MaryJo Brock Meeting Pending 09/11/2018 9:00 AM 16.F.3 Packet Pg. 2490 16.F.3.a Packet Pg. 2491 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2492 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2493 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2494 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2495 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2496 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2497 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2498 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2499 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2500 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2501 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2502 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2503 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018) 16.F.3.a Packet Pg. 2504 Attachment: Alligator Alley Fall Classic Application revised (6338 : Sports Event Funding Request - October 2018)