Agenda 11/08/2011 Item #16F1n
11/8/2011 Item 16. F.1.
EXECUTIVE SUMMARY
Recommendation to authorize the County Manager or his designee to prepare and submit
applications to renew service marks with the State of Florida Division of Corporations to
preserve the County's advertising, logos, phrases and slogans.,
OBJECTIVE: That the Board of County Commissioners authorize the County Manager or his
designee to prepare and submit applications to renew service marks with the State of Florida Division
of Corporations to preserve the County's advertising, logos, phrases and slogans.
CONSIDERATIONS: On January 10, 2006, the Collier County Tourism Department (Naples,
Marco Island, Everglades Convention & Visitor's Bureau) began the use of two logos incorporating
the phrases "Paradise Coast Blueway" and "Paradise Coast Blueway — The Collier County Paddling
Trail," in promotional and informational materials to assist users of the Blueway paddling trail, and to
promote tourism in Collier County. These logos were both registered as service marks with the State
of Florida Division of Corporations on May 18, 2007, which has provided the County additional legal
protection of its use of the logos and phrases for advertising and business within the state.
Pursuant to § 495.071, Fla. Slat., the County must file renewal applications with the state for each of
these service marks within the six months prior to their expiration on May 18, 2012. The cost to file a
service mark renewal application with the state is $87.50 per application.
GROWTH MANAGEMENT IMPACT: None.
� FISCAL IlVIPACT: The total cost associated with filing the renewal applications is $175.00.
Funds are available in account no. 194 - 101540.
LEGAL CONSIDERATIONS: This item is legally sufficient for Board action and requires a
majority vote. — CMG
ADVISORY BOARD RECONIlKENDATION: This item was unanimously recommended by the
Tourist -Development Council (9 -0) for approval at its regularly scheduled meeting on October 24,
2011.
RECONEVIENDATION•
1. That the Board of County Commissioners authorize the County Manager or his designee to
prepare and submit two renewal applications to renew the registration of the logo with the phrase,
"Paradise Coast Blueway," and another logo with the phrase "Paradise Coast Blueway — The Collier
County Paddling Trail," with the State of Florida Division of Corporations for use by the Collier
County Tourism Department.
2. Approve the expenditure of funds as stated.
3. Authorize the Chairman to execute the completed applications on behalf of Collier County
after approval by the County Attorney's Office.
PREPARED BY: Colleen M. Greene, Assistant County Attorney
07.0050!2053
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11/8/2011 Item 16. F.1.
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1.
11 /8/2011 Item 16. F.1.
Item Summary: Recommendation to authorize the County Manager or his designee to
prepare and submit applications to renew service marks with the State of Florida Division of
Corporations to preserve the County's advertising, logos, phrases and slogans.
Meeting Date: 11/8/2011
Prepared By
Name: GreenKelly
Title: Tourist Development Tax Coordinator,Tourism
10/25/2011 9:41:27 AM
Submitted by
Title: Director - Tourism,Tourism
Name: WertJack
10/25/20119:41:29 AM
Approved By
Name: WertJack
Title: Director - Tourism,Tourism
Date: 10/25/20119:52:54 AM
Name: GreeneColleen
Title: Assistant County Attomey,County Attorney
Date: 10/27/20118:35:49 AM
Name: KlatzkowJeff
Title: County Attorney,
Date: 10/27/20119:10:51 AM
Name: GreenwaldRandy
Title: Management/Budget Analyst,Office of Management & B
Date: 10/27/2011 11:42:45 AM
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^' Name: FinnEd
Date: 10/28/2011 5:07:25 PM
Name: FinnEd
Date: 10/28/20115:13:44 PM
Name: IsacksonMark
Title: Director -Corp Financial and Mgmt Svs,CMO
Date: 10/31/2011 9:32:33 AM
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11/8/2011 Item 16. F.1.
11/8/2011 Item 16.F.1.
RWM I
FLORIDA DEPARTMENT OF STATE
Division of Corporations
N
May 18, 2007 a
HEIDI F. ASHTON, ASSISTANT COUNTY ATTORNEY rte,
COLLIER COUNTY BOARD OF COUNTY COMM.
3301 EAST TAM IAMI TRAIL ,^�
NAPLES, FL 34112 I
The mark registration for DESIGN OF A HORIZONTAL OAR WITH TWO HORIZONTAL
WAVY LINES SUPERIMPOSED ABOVE "PARADISE COAST" ABOVE "BLUEWAY"
was filed on May 18, 2007, and assigned document number T07000000683. Please
refer to this number whenever corresponding with this office. Please note if the address
of the owner changes, it is the responsibility of the owner to notify this office in writing of
such change.
It should be noted that registration of a mark by the Florida Department of State is a
ministerial act intended solely to provide public notice of the registrant's ownership
rights. The right of ownership of any mark is based on the use of a mark in the ordinary
course of trade and is not based on a grant by the Florida Department of State. Further,
it is the responsibility of the owners of an existing mark, not the Florida Department of
State, to defend it in cases of infringement.
Please be aware if the owner's address changes, it is the responsibility of the owner to
notify this office. To facilitate processing, please refer to the trademark's registration
number on your change of address notice.
Enclosed please find your certification.
Should you have any questions regarding this matter, please telephone (850) 245-
6051, the Trademark Section.
Nanette Causseaux
Document Specialist Supervisor
Division of Corporations Letter number: 907A00034916
P.O. BOX 63' Packet Page - 1255 -- lorida 32314
11/8/2011 Item 16.F.1.
Or
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Dppartntpnt of Otaxtp
I certify from the records of this office that COLLIER COUNTY, located at 3301
EAST TAMIAMI TRAIL, NAPLES, FL 34112 has registered DESIGN OF A
HORIZONTAL OAR WITH TWO HORIZONTAL WAVY LINES SUPERIMPOSED
ABOVE "PARADISE COAST" ABOVE "BLUEWAY" to be used as a mark under
class(es) 0043. Said mark was first used anywhere January 10, 2007 and was
first used in Florida January 10, 2007.
I further certify the goods and/or services this mark is being used in connection
with is TOURISM SERVICES.
I further certify that said mark was registered in this office on May 18, 2007 and
its date of expiration is May 18, 2012.
The number of this mark is T07000000683.
Disclaimer for: "PARADISE COAST"
CR2EO22 (01 -07)
Given under my hand and the
Great Seal of the State of Florida
at Tallahassee, the Capitol, this the
Eighteenth day of May, 2007
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11/8/2011 Item 161.1.
PARADISE COAST
BLUEWAY
Next Meeting
Paradise Coast Blueway
Ground Truthing Project
Thursday, January 11, 2007
East Naples Library, 6:30 PM
For more information, call us at 239 -403 -2384 or visit
www.ParadiseCoastBlueway.com
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FLORIDA DEPARTMENT OF STATE
Division of Corporations
11/8/2011 Item 16.F.1.
May 18, 2007
L
HEIDI F. ASHTON, ASSISTANT COUNTY ATTORNEY;
COLLIER COUNTY BOARD OF COUNTY COMM. cn
3301 EAST TAMIAMI TRAIL
NAPLES, FL 34112
The mark registration for DESIGN OF A HORIZONTAL OAR WITH TWO HORIZOTAL
WAVY LINES SUPERIMPOSED ABOVE "PARADISE COAST" ABOVE "BLUEWAY ",
ABOVE A SOLID RECTANGLE WITH "THE COLLIER COUNTY PADDLING TRAIL"
SUPERIMPOSED was filed on May 18, 2007, and assigned document number
T07000000682. Please refer to this number whenever corresponding with this office.
Please note if the address of the owner changes, it is the responsibility of the owner to
notify this office in writing of such change.
It should be noted that registration of a mark by the Florida Department of State is a
ministerial act intended solely to provide public notice of the registrant's ownership
rights. The right of ownership of any mark is based on the use of a mark in the ordinary
course of trade and is not based on a grant by the Florida Department of State. Further,
it is the responsibility of the owners of an existing mark, not the Florida Department of
State, to defend it in cases of infringement.
Please be aware if the owner's address changes, it is the responsibility of the owner to
notify this office. To facilitate processing, please refer to the trademark's registration
number on your change of address notice.
Enclosed please find your certification.
Should you have any questions regarding this matter, please telephone (850) 245 -
6051, the Trademark Section.
Nanette Causseaux
Document Specialist Supervisor
Division of Corporations Letter number: 407A00034915
P.O. BOX 63, Packet Page - 1258- lorida 32314
1
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11/8/2011 Item 16.F.1.
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i3ppartmPnt of OtatP
I certify from the records of this office that COLLIER COUNTY, located at 3301
EAST TAMIAMI TRAIL, NAPLES, FL 34112 has registered DESIGN OF A
HORIZONTAL OAR WITH TWO HORIZOTAL WAVY LINES SUPERIMPOSED
ABOVE "PARADISE COAST" ABOVE "BLUEWAY ", ABOVE A SOLID
RECTANGLE WITH "THE COLLIER COUNTY PADDLING TRAIL"
SUPERIMPOSED to be used as a mark under class(es) 0035. Said mark was
first used anywhere January 10, 2007 and was first used in Florida
January 10, 2007.
I further certify the goods and /or services this mark is being used in connection
with is TOURISM SERVICES.
I further certify that said mark was registered in this office on May 18, 2007 and
its date of expiration is May 18, 2012.
The number of this mark is T07000000682.
Disclaimer for: "PARADISE COAST ", "COLLIER COUNTY ", "PADDLING TRAIL"
CR2EO22 (01 -07)
Given under my hand and the
Great Seal of the State of Florida
at Tallahassee, the Capitol, this the
Eighteenth day of May, 2007
Packet Page -1259-
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