Agenda 11/08/2011 Item #16D1011/8/2011 Item 16.D.10.
EXECUTIVE SUMMARY
Recommendation to approve the submittal of the Florida Sea Turtle License Plate Grant's Program
grant application in the amount of $14,794 administered by the non -profit Sea Turtle Conservancy
for the Collier County Sea Turtle Protection Public Education Program.
OBJECTIVE: To receive approval from the Board of County Commissioners to submit a Florida Sea
Turtle License Plate Grant's Program grant application administered by the non - profit the Sea Turtle
Conservancy to fund the Collier County Sea Turtle Protection Public Education Program.
CONSIDERATIONS: In 1995, a statewide effort was initiated by the non -profit Sea Turtle Conservancy
to establish a specialty license plate to provide a permanent funding source for the Florida Marine Turtle
Protection Program. Approximately 70% of the over $1,000,000 generated annually by the sale of the tag
goes to Fish and Wildlife Conservation Commission (FWCC) and approximately 30% is allocated to the
Sea Turtle Grant's Program to support research, conservation and education projects that benefit Florida
sea turtles.
The Collier County Parks and Recreation. Department Sea Turtle Protection Program (STPP) has been
successful in receiving funding from the Florida Sea Turtle License Plate Grant's Program from 2002-
2005 for public education. The STPP would like to seek funding in 2012 for the development and
production of two museum quality traveling exhibits which can. be presented independently or in
combinations. The exhibits will be developed and produced locally. The Florida Sea Turtle Grant's
Program Awards more than $300,000 annually to organizations and local governments to support
research, conservation and education,
The grant provides for four local artists to design and develop two museum quality traveling exhibits.
One exhibit will focus on the importance of natural earth light for successful sea turtle nesting and
hatching. The second exhibit will examine stories that have become "marine legends" that will rival
"urban legends ". The selection of the artists is based on the fact they are all local artists. The artists that
all have past involvement with the Sea Turtles Program. They are all environmental artists involved with
local environmental issues and experts in sea life painting and pottery.
The application deadline is November 17, 2011. Grants will be awarded in March 2012 and anticipated
commencement upon contract execution in May, 2012 and continue for one year of this date. The
agreement will come back to the BCC for approval and execution of the contract.
FISCAL IMPACT: The expected cost of the project and amount requested is $14,794 and there is no
local match required. Parks and Recreation Department will present the necessary budget amendments
and grant acceptance documents for Board approval upon receipt.
GROWTH MANAGEMENT IMPACT: The Collier County Sea Turtle Protection Public Education
Program supports Objective 7.2 Policy 7.3.3 The County should update public awareness materials
designed to inform coastal residences and visitors how they can protect sea turtles.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires
majority vote, and is legally sufficient for Board action. — CMG
Packet Page -987-
11/8/2011 Item 16.D.10.
RECOMMENDATION: To approve the submittal of a Florida Sea Turtle Grant's Program grant
application to the Sea Turtle Conservancy to fund the Collier County Sea Turtle Protection Public
Education Program.
PREPARED BY: Maura C. Kraus, Principal Environmental Specialist
Packet Page -988-
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.D.10.
11 /8/2011 Item 16. D.10.
Item Summary: Recommendation to approve the submittal of the Florida Sea Turtle
License Plate Grant's Program grant application in the amount of $14,794 administered by the
non - profit Sea Turtle Conservancy for the Collier County Sea Turtle Protection Public Education
Program.
Meeting Date: 11/8/2011
Prepared By
Name: NelsonTona
Title: Administrative Assistant, Senior,Parks & Recreation
10/14/2011 12:37:39 PM
Approved By
Name: NelsonTona
Title: Administrative Assistant, Senior,Parks & Recreation
Date: 10/20/2011 2:11:16 PM
Name: WilliamsBarry
Title: Director - Parks & Recreation,Parks & Recreation
Date: 10/20/20112:52:02 PM
Name: Joshua Thomas
Title: Grants Support Specialist,
Date: 10/24/2011 12:54:40 PM
Name: RamseyMarla
Title: Administrator, Public Services
Date: 10/25/2011 3:15:20 PM
Name: GreeneColleen
Title: Assistant County Attomey,County Attorney
Date: 10/27/2011 8:34:44 AM
Name: KlatzkowJeff
Title: County Attorney,
Packet Page -989-
11 /8/2011 Item 16. D. 10.
Date: 10/27/20119:12:45 AM 1--N1
Name: StanleyTherese
Title: Management/Budget Analyst, Senior,Office of Management & Budget
Date: 10/28/20112:32:21 PM
Name: PryorCheryl
Title: Management/ Budget Analyst, Senior,Office of Management & Budget
Date: 10/28/20114:41:04 PM
Name: KlatzkowJeff
Title: County Attorney,
Date: 10/31/20119:32:18 AM
Name: IsacksonMark
Title: Director -Corp Financial and Mgmt Svs,CMO
Date: 10/31/2011 10:17:22 AM
Packet Page -990-
11/8/2011 Item 16.D.10.
Turtles Travel Totally! —As Does This Exhibit Proposal
This proposal seeks funding for the development and production of two traveling exhibits which
can be presented independently or in combinations. The first exhibit will be designed to promote
understanding of the relationship between lighting and marine turtles' nesting and hatching
success. The second exhibit will focus on facts vs. myths about sea turtles.
1. Project Description
Four local artists, in concert with environmental specialists of the Collier County Parks and
Recreation Department, will design and develop two museum quality exhibits.
Lighting Exhibit —Si, Si! See Sea Turtles in Their Natural Light —will focus on the importance
of natural earthlight for successful sea turtle nesting and hatching.
Education Exhibit —Who Hatched This Story about Sea Turtles? —will examine stories that have
become "marine legends" that could rival some "urban legends."
Part A of exhibits one and two will be produced on 4 feet by six feet (4'x 6') panels. Mounted on
aluminum framing, stretched canvas will provide the surface for art and information. Two local,
professional artists will bring life to these surfaces.
Complementing each of the panels will be an acrylic box (Part B) featuring a cross - section of a
loggerhead sea turtle nest. Designed and executed by two local, professional potters, the scene in
each box will re- create in clay the moment that hatchlings emerge from the nest.
Involving four well -known and respected artists, the exhibits will appeal to many members of the
County. Moreover, because each of the artists has garnered attention through their exhibited
works "in season," visitors who see the exhibit will likely spread its messages of protection and
conservation. A picture of each of the four artists next to a sample of their work appears in the
attached "Additional Information."
Designed to educate by appealing to different senses, the parts of the project are portable.
Portability will further increase the audience numbers: The traveling displays can move locally
and with minimal expense to hotels, libraries, exhibit halls, and museums. Each exhibit travels
totally just like the turtles!
Project Proposal from Collier County Parks and Recreation Dept/ Public Services Division/ Sea Turtle Protection Program
Project Manager: Maura C. Kraus Grant Cycle 2011 -2012 Page 1
Packet Page -991-
11/8/2011 Item 16.D.10.
2. Benefits to Florida Marine Turtles
Each year local hoteliers ask the Collier County Parks and Recreation Department to provide a
display that explains why their clients need to keep drapes or curtains closed after 9:00 PM.
Existing displays are not of a quality that hotels would be willing to add to their lobbies' decor!
The educational, artistic pieces proposed here would change that. Moreover, the positive
emphasis on how Florida marine turtles use natural earthlight in their instinctive navigation
coupled with a realistic representation will appeal to the heart as well as the mind. Almost
certainly, the human - induced negative impact on endangered and threatened sea turtles would be
reduced.
Because of the quality and portability of the exhibit, the locations with most lighting violations
can be targeted buoyantly and expeditiously. The Department will thus likely be able to be more
proactive and less punitive.
As a result of due diligence in investigating this proposal's imagined potential, the new
Children's Museum of Naples (C'MON), which is opening in the fall of 2011, has agreed to
display a proposed exhibit upon its completion.
Clearly the education and awareness of the upcoming turtle season in the inaugural, busy season n
of C'MON together with the various other locations in Collier County would aid in
accomplishing several of the FWCC's Marine Turtle Protection Program Goals:
• Maintain the quantity and quality of nesting habitat for marine turtles in Florida by
reducing the impact of beach -front lights on nesting beaches;
• Reduce human - related mortality of all life history stages of Florida's marine turtles;
• Minimize human manipulation of sea turtles, their eggs, and their nests;
• Educate the public about Florida's sea turtles and the ways they can promote the recovery
of sea turtle populations;
The mobility of these exhibits and their allure would encourage a wide range of individuals to
embrace stewardship of sea turtles. The anticipated response from hotel guests and beach visitors
about why natural earthlight trumps human-made light will foster goodwill in stewardship.
Project Proposal from Collier County Parks and Recreation Dept/ Public Services Division/ Sea Turtle Protection Program
Project Manager: Maura C. Kraus Grant Cycle 2011 -2012 Page 2
Packet Page -992-
11 /8/2011 Item 16. D.10.
3. Previously Funded Sea Turtle Grants
The sea turtle grants program has funded projects similar to this one in the past. This endeavor
parallels the intent of other funded projects in that public education and awareness are the final
goal. This project differs in scope, however, because of its portability, its positive response to
conservation partners such as hoteliers, its involvement of four County artists, and its ability to
be two places at once.
4. Tasks and Expected Accomplishments
Project Timeline:
The final accomplishments will be two panels measuring 4 feet by six feet (4'x 6'). With
stretched canvas mounted on aluminum framing, one panel will provide art and information
about lighting; the second panel will address fact vs. fiction about the sea turtles of Collier
Project Proposal from Collier County Parks and Recreation Dept/ Public Services Division/ Sea Turtle Protection Program
Project Manager: Maura C. Kraus Grant Cycle 2011 -2012 Page 3
Packet Page -993-
11 /8/2011 Item 16. D.10.
County. A further accomplishment will be two acrylic boxes —one for each panel — featuring a
cross - section of a loggerhead sea turtle nest. Through the medium of clay, the box's display will
capture the moment that loggerhead turtle hatchlings emerge from the nest.
5. Six -month and Final Deliverables in Addition to Required Reports
The project's six month deliverables will be two museum quality exhibits. One exhibit presents
the effects that lighting has on marine turtle populations; the other educates about facts vs. myths
regarding marine turtles. Upon final approval by Sea Turtle Conservancy of materials to be
printed, the final deliverables will be the distribution of the exhibits. Documentation for the final
deliverables will include:
• Location of each exhibit
• Duration of each exhibit
• Anecdotal reports (attached Response form) requested from exhibitors of impact on
visitors
• Comparison of statistics from lighting violations for applicable locations between
previous years and year following the proposed exhibits
6. Background and Relevant Experience of People Working on Project
Project Manager Maura C. Kraus graduated from University of Miami in 1981 with a degree
in Marine Science and attended Nova, Institute of Coastal Studies, where she began working
with marine turtles (1982). While in graduate school, she moved to Naples and worked for the
Conservancy as project coordinator (1982 - 1986), conducting nighttime monitoring of marine
turtles. Maura became a Marine Turtle Permit Holder in 1984 when she developed and executed
a head start program of green and loggerhead sea turtles (1984- 1988). At the same time Maura
worked for the Collier County Natural Resources Department crafting sea turtle lighting
legislation which was passed in 1989. In 1992, Maura was responsible for the development and
administration of the Collier County Sea Turtle Protection Program, which continues to function
and grow as one of the first County marine turtle protection programs in Florida.
The Collier County Sea Turtle Protection Program is responsible for conducting daily nesting
surveys, conducting stranding /salvage activities, overseeing beachfront lighting compliance, and
providing educational opportunities about the biology, health, life history, and habitat needs to
the residents and visitors of Collier County. The program moved into the Collier County Parks
and Recreation Department, Public Services Division in 2007, following government
reorganization. The Department and the Division offer many opportunities for education through
presentations and display of the County's marine turtle conservation efforts in numerous exhibit
Project Proposal from Collier County Parks and Recreation Dept/ Public Services Division/ Sea Turtle Protection Program
Project Manager: Maura C. Kraus Grant Cycle 2011 -2012 Page 4
Packet Page -994-
11/8/2011 Item 16.D.10.
n halls, museums, libraries, community and regional parks as well as at special events throughout
Collier County.
Mary Toro graduated from Sonoma State University in California with a degree in Biology and
a concentration in Zoology. Mary has worked for the Collier County Sea Turtle Protection
Program as an Environmental Specialist since April of 2001. Before working with the Sea Turtle
program Mary had extensive laboratory and Veterinary Technician experience.
Markus Hennig graduated from Bernd Blindow Technische Schulen ind Bueckeburg, Germany
with a degree in conservation technology. Markus has been working in the sea turtle monitoring
section since September 2004. Before joining the sea turtle monitoring section, Markus worked
as an Environmental Specialist for the Collier County Pollution Control Department for four
years and as a Biologist for the Conservancy of Southwest Florida for four years. Markus is also
the GIS Specialist for the Parks and Recreation Department.
Nora Butler is fascinated with the "natural world" and the infinite combinations of pattern, color
and design found within the realm of marine and desert life. Beginning with a classic shape of
the subject, she artfully marries surrealistic whimsy and scientific realism in designing the
subject's interior. Nora includes elements from the creature's environment, as well as abstract
A01%11 images and imaginative designs that "just tend to appear in my mind's eye."
Nora's work has been described by careful observers as "pictures within pictures." The vivid
colors found in each of her creations are obtained by blending colored pencils and watercolor
with a bold amount of fantasy.
Phil Fisher has been living and painting in the Naples area for over 40 years. His works were
immediately influenced by Florida's natural environment, including Naples beaches and the
surrounding Everglades and its wildlife, and have continued to be his main focus of interest
through the years. His studies took place at Toledo Museum of Art, The Ringling School of Art
and The Instituto Allende in San Miguel d'Allende, Mexico. Fisher's list of commissions
includes several large oils for the Collier County Museum, book illustrations, and images for
prints to raise funds for a multitude of art and wildlife organizations, including Endangered
Species Research Foundation, Inc. Phil's watercolors and oils have been selected in many
national and international shows where he has garnered many awards. More than 50
corporations have his paintings in their collections, including Lucient Technologies, Arthur
Anderson, Anderson Consulting, Turner Industries and Sprint. His work can be found at a
number of galleries across the country and his studio /gallery is located at 810 12th Ave. S.,
Naples, FL. 239 - 403 -8393.
Natalie Guess is a professional artist producing and teaching techniques in clay for over 34
years. She received a Bachelor of Fine Arts degree in Pottery from Drake University under the
Project Proposal from Collier County Parks and Recreation Dept/ Public Services Division/ Sea Turtle Protection Program
Project Manager: Maura C. Kraus Grant Cycle 2011 -2012 Page 5
Packet Page -995-
11/8/2011 Item 16.D.10.
tutelage of Lee Ferber, whose works can be found in the collections at the Smithsonian
Museum. Natalie's known for her hand - building techniques in slab and sculpture that are almost
entirely inspired by nature and its' amazing creatures. She has received numerous awards and
notoriety from group and one -woman shows. Her work is in many corporate and private
collections throughout the world. Living in Naples, FL for the past 32 years, she has been
involved in environmental groups such as Endangered Species Research Foundation, Audubon,
Nature Conservancy of Naples, Friends of Rookery Bay and others. Her involvement reflects
her commitment to help protect the natural environment through her art. Her work can be seen at
Guess - Fisher Gallery, 810 12th Ave. S., Naples, FL. 239 - 659 -2787.
James Rice has been very successful in establishing the first professional pottery in Naples,
Florida in 1973. Jim received his technical training at the Ohio State University, has taught in
Colorado, Maine, Florida, and then moved to Naples to pursue his career.
Jim Rice has created environmental ceramic pieces, including fireplaces, wall murals, pool tiles,
fountains, animals and planters. His repertoire of functional works includes place settings of
dishes, serving bowls, and decorative pieces highlighted by his lively fish platters which are
oven, dishwasher and microwave safe. His custom work and commissions are installed in private
homes and public buildings throughout the country. His works reflect confidence, vigor and the
joy of living.
7. Budget Narrative 11_�
The panel Si, Si! See Sea Turtles in Their Natural Light will be a 4 feet by six feet (4'x 6') piece
of stretched canvas mounted on aluminum framing. Text will focus on how natural earthlight
outshines human -made light even when there is no moonlight. Work from this artist can be
viewed at www.PhilFisherGalleLy.com. — Design and art $3,000.00
The panel Who Hatched This Story about Sea Turtles? will be a 4 feet by six feet (4'x 6') piece
of stretched canvas mounted on aluminum framing. Text will focus on distortions of facts, dispel
myths about sea turtles, and give some insight to the artist's rendition of the Loggerhead sea
turtle. Work from this artist can be viewed at www.NoraButler.com — Design and art $3,000.00
Each acrylic box will be 28" x 18" x 12" at a cost of $250.00 per box. A representation in clay of
a loggerhead turtle's nest will show hatchlings emerging. Two separate potters will be
producing the hatchlings in these man-made nests. Their works can be viewed at
www.NatalieGuess.com and www.naplesclayplace.com. — Design and art $3,000.00 each
Each panel will be mounted on stretched canvas over aluminum. The panels will be (4' X 6') at
a cost of $472.00 each. Each artwork will need to be professionally scanned at $75.00 each.
Lastly, the type for each panel will have to set. The printer estimates eight hours of layout time
for each panel at $75.00 per hour. The total cost for each panel for layout time is $600.00 each.
Project Proposal from Collier County Parks and Recreation Dept/ Public Services Division/ Sea Turtle Protection Program
Project Manager: Maura C. Kraus Grant Cycle 2011 -2012 Page 6
Packet Page -996-
11/8/2011 Item 16.D.10.
n 8. Publication or Distribution of the Results of Project
The lighting exhibit will be distributed to the area of greatest need. The need will be determined by
reviewing lighting violations in Collier County. The education exhibit will be prioritized by the place
which will get the most exposure. The education exhibit will be traveling to libraries, local museums, and
exhibit halls where exhibits are publicized through flyers and on websites.
9. Evaluation of the Success of Project
Evaluation of the success of this project to educate the community of Collier County will be both
statistical and anecdotal. Statistical evaluation will result from comparing past three years'
lighting code violations with the lighting code violations of the years 2013 -2015. These latter
years represent the time during which the initial impact of the project might most accurately be
pinpointed. By drilling down to code violations per individual locations and matching these
violations —or lack thereof —with previous time periods, statistical data can be generated to
support cause and effects of this project.
The anecdotal reports of returned surveys (see attached Additional Information) will allow
highly important though less tangible evaluation. An atmosphere of good will and positive
collegiality which includes the marine turtles as part of the common good can only result in more
conscious and successful stewardship.
?0"N' The durability and portability of the project suggests that, although not within the scope of this
grant application, evaluation could be ongoing: The resulting insights will allow refinement of
future education practices.
Project Proposal from Collier County Parks and Recreation Dept/ Public Services Division/ Sea Turtle Protection Program
Project Manager: Maura C. Kraus Grant Cycle 2011 -2012 Page 7
Packet Page -997-
11/8/2011 Item 16.D.10.
Additional Information
Packet Page -998-
Nora Butler
Natalie Guess
11/8/2011 Item 16.D.10.
Phil Fisher
Jim Rice
Packet Page -999-
Exhibit:
11/8/2011 Item 16.D.10.
Sea Turtle Protection Program Response
Si, Si! See Sea Turtles in Their Natural Light
Who Hatched This Story about Sea Turtles?
Location:
Contact:
Phone Number:
E -Mail Address:
Date Exhibit Began:
Date Exhibit Ended:
Based on your own observations and /or feedback from viewers, please rate the exhibit in the
following categories.
Circle the best estimate for your answer.
1 is don't agree; 5 is strongly agree.
Exhibit pleases the eye:
1
2
3
4 5
People seemed drawn to look:
1
2
3
4 5
Viewers commented to each other:
1
2
3
4 5
Viewers' demeanor registered discovery:
1
2
3
4 5
Viewers seemed pleased after looking:
1
2
3
4 5
People sometimes spoke of exhibit to staff:
1
2
3
4 5
Most comments were favorable:
1
2
3
4 5
Would recommend repeating this exhibit:
1
2
3
4 5
Name of Person Providing Response:
Please Print
Don't know
Don't know
Don't know
Don't know
Don't know
Don't know
Don't know
Don't know
Title
The staff of the Sea Turtle Protection Program invites additional comments on the back of this form. You
help us improve our program! THANK YOU!
Packet Page -1000-
n
11/8/2011 Item 16.D.10.
Florida Sea Turtle Grants Program
Proposal Cover Sheet
Project Title: Collier County Sea Turtle Protection Public Education Program
Project Category (select one): X Education ❑ Research ❑ Conservation
Organization: _Collier County Parks and Recreation Department_ FEID #_59 - 6000558_
Project Manager: _Maura C. Kraus
Title: _Principal Environmental Specialist
Mailing Address: _15000 Livingston Road
City: _Naples State: _FL Zip Code: _34109
Phone: ( 239) _252 -2952_ Fax: (239)_514-8657 Email:_MauraKraus @colliergov.net
Authorized Signature: Date:
If your proposal requires a Marine Turtle Permit, please provide the MTP that covers the
activities you are proposing: MTP# ❑ Proposal does not require a MTP
Eligibility: Florida Coastal Local Government
Project Summary:
The Collier County Sea Turtle Protection Public Education Program aims to enhance public
knowledge of the County's marine turtle program. One of the main goals of the program is to
increase local community and visitor awareness of marine turtle issues. The program hopes to
establish a more informed and responsive public by creating and distributing museum- quality
exhibits that educates and enlighten.
Total Amount Requested: $14,794.00
STC Use Only Proposal Number: Date Received:
Packet Page -1001-
11/8/2011 Item 16.D.10.
Florida Sea Turtle Grants Program
Budget Form
Project Title:
Budget Item
Funds
Requested
Lighting Exhibit — Cost of artwork from local artist — Phil Fisher
$3,000.00
Scan of artwork for mounting of Lighting Exhibit -
$75.00
( 4' X 6') Mounting for Lighting Exhibit -
$472.00
Layout Time @ $75 per hour x 8 hours =
$600.00
Education Exhibit — Cost of artwork from local artist — Nora Butler
$3,000.00
Scan of artwork for mounting of Education Exhibit -
$75.00
(4' X 6') Mounting for Education Exhibit-
$472.00
Layout Time @ $75 per hour x 8 hours =
$600.00
Nest Sculpture #1 — Cost of artwork from local artist — Natalie Guess
$3,000.00
Nest Sculpture #2 — Cost of artwork from local artist — Jim Rice
$3,000.00
Acrylic Boxes for sculptures 28" x 18" x 12" @ $250 per box
$500.00
Labor Costs (Please include Salaries, Wages & Fringe benefits for each position)
Project Costs
$14,794.00
Indirect Costs (Not more than 5% of Total Project Costs, not required)
Matching Funds (not required)
TOTAL REQUESTED
$14,794.00
Packet Page -1002-