Agenda 10/11/2011 Item #16E210/11/2011 Item 16.E.2.
� EXECUTIVE SUMMARY
Recommendation to approve a Revenue Commitment Contract with Naples News Media
Group to receive discounted pricing on advertising
O&%!gTIVE: To realize cost savings to the County associated with the placement of
advertising with the Naples News Media Group.
CONSIDERATIONS: The County places advertising of different types I in various local
publications, including the Naples Daily News and other community publications, including the
Bonita Daily News, the Banner, Marco Eagle, Collier Citizen, Vista - Semanal, The Journals,
Naples Sun Times, Real Estate Marketplace, and Marco Magazine under the Naples News Media
Group. By signing a revenue commitment contract, based on the County's previous twelve
month display advertising volume of $60,000, the County will be billed at the discounted rates
indicated in the contract as follows: All Naples Daily News advertisements receive a 19 percent
discount, excluding legal and recruitment advertising, and any community publication
advertisements receive a 45. percent discount, excluding legal and recruitment advertising.
Contract pricing shall be applicable to all County departments and shall automatically be applied
as each order for advertising is placed.
The proposed agreement presents no financial risk to the County. If the County does not reach
the anticipated $60,000 annual revenue volume during the first 12 months cumulatively, the
Napes News Media Group may adjust the discount rate downward for the following year to the
appropriate level per the 2011 Rate Card (see attachment) but .will provide 30 days written
notice, and the County can either choose to terminate the contract or accept the new rates. There
is no retroactive financial impact.
FISCAL IMPACT The fiscal impact will depend on the actual number and distribution of
advertising that is placed with the Naples Daily News or other related community publications,
contingent upon the available budget in the user departments.
GRQWTIH MANAGEMENT IMPACT: There is no Growth Management Impact resulting
from this action.
LEGAL CONSIDERATIONS: This item has been reviewed by the County attorney, is legally
sufficient, and requires majority support. -JAK
RECOMMENDATION: That the Board of County Commissioners approve a revenue
commitment agreement as per attached, and that the Chairman be authorized to execute the
agreement following final review by the County Attorney.
Prepared by: Kelsey Ward, Contract Administration Manager
Attachments: Revenue Commitment Agreement, Addendum, 2011 Rate Card
Packet Page -813-
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.E.2.
10/11/2011 Item 16.E.2.
Item Summary: This item continued from the September 27, 2011 BCC Meeting.
Recommendation to approve a Revenue Commitment Contract with Naples News Media Group
to receive discounted pricing on advertising.
Meeting Date: 10/11/2011
Prepared By
Name: WardKelsey
Title: Manager - Contracts Administration,Purchasing & Ge
9/26/2011 12:19:39 PM
Submitted by
n Title: Manager - Contracts Administration,Purchasing & Ge
Name: WardKelsey
9/26/2011 12:19:40 PM
Approved By
Name: SmithKristen
Title: Administrative Secretary,Risk Management
Date: 9/27/20115:02:51 PM
Name: CarnellSteve
Title: Director - Purchasing/General Services,Purchasing
Date: 9/29/20117:39:10 AM
Name: PriceLen
Title: Administrator - Administrative Services,
Date: 9/29/2011 1:35:59 PM
Name: KlatzkowJeff
Title: County Attorney,
Date: 9/30/20112:43:48 PM
Packet Page -814-
Name: KlatzkowJeff
Title: County Attorney,
Date: 9/30/20112:47:29 PM
Name: FinnEd
Date: 10/3/20112:43:16 PM
Name: OchsLeo
Title: County Manager
Date: 10/4/20119:22:40 AM
Packet Page -815-
10/11/2011 Item 16.E.2.
== NAPLES NEWS MEDIA GROUP
11 Y
Integrity. Community. Innovation.
S=PS
REVENUE COMMITMENT CONTRACT'
This agreement between L A t c c- (advertiser)
and Scripps Media, Inc. dba Naples News Media Group is for the 12- month period,
ft N / I l I 1 (start date) through ly l31 / I Z (end date), with a revenue commitment of
W $ �D , Doc) , during the contract period.
(6
Naples Daily News • Bonita Daily News • The Banner • Marco Eagle • Collier Citizen • Vista Semanal
The Journals * Naples Sun Times • Real Estate Marketplace • Marco Magazine
napiesnews.com • bonitanews.com • marconews.com • colliercitizencom • vistasemanaLcom
N naplessuntimes.com thejournalsonline.com • coastalbeat.com • setanchor.com • swflwheels.com
swflmoms.com • homes.naplesnewscom • maroomag.com
o In order for an advertisement to count toward frequency discount, It must appear as the same advertisement
in all scheduled (print) publications within a period of seven days.
r� Business Name Coil tr Cb•�n .i 750 -j S C0V'W1rrn',-SS k0 VN C --�
Account No.
Physical Address _ 32-7 IN ^11 ryl, 1 I r-a;1 4-
City, State, Zip
AJA 1- �+, -.L .�,�, L11,1, 2
Billing Address aA j Ce, . C , ls� rC'A i11R_ Alto,
,ZS-2
-7oo
Phone Number i l_nos FL 3 g t 1'Z
Email Address
Advertiser Name/Title w v -Aj L) LA- 6 e— z- 1.4— t,n4r
(print)
Advertiser Signature VC, rr. 0u, C "" f." t +-4y" 4-I'd Date:
(authorized to place ad and ensure payment of ad)
NNMG OFFICE USE ONLY
A.E. Signature
Sales #:
Date:
NNMG Director Signature _ Date:
Please read and initial the terms and conditions on the back of this agreement.
LE. revised: 8010 nsp
N
W
O
1—
E
N
r
O
N
O
-�= NAPLES NEWS MEDIA
1� A GROUP
Integrity. Ca
SCRIPPS Community. Innovation.
Terms:
1. Advertisers signing a revenue commitment contract ('Contract ") will be billed at the rates indicated in the Contract.
2. Rates may be adjusted during the term of this Contract upon thirty (30) days written notice to Advertiser. Advertiser
will have ten (10) days from receipt of such written notice to terminate the agreement. If no such termination notice is
received by Publisher within that ten (10) day period, the new rates shall become effective twenty (20) days later.
3. At the request of Advertiser and upon mutual agreement of the parties, this Contract may be amended to a higher
revenue level, effective the first of the following month, at anytime during the original term of the contract and enjoy
the resulting lower rates through current term of the Contract. Previously run ads will not be re -rated at the lower rate.
4. Advertiser agrees to pay a finance charge of 1.5% per month, 18% annually, on any balance more than sixty (60)
days overdue.
5. The Publisher reserves the right to reject or cancel any advertisement at any time.
6. Advertising space cancelled after deadline will be billed at the rate outlined in the Contract.
7. Advertisers are allowed UP TO THREE sets of changes before additional charges may apply at the rate of $50.00
per hour..
8. Advertisements are accepted to run on a Run of Paper ( "ROP ") basis. Should advertiser request a guaranteed
position, Publisher shall charge an additional 50% of the cost of the ad.
9. Advertiser or Advertiser's agent is solely responsible for the content of all advertisements and shall indemnify,
defend and hold harmless Publisher from any claim or lawsuit arising out of advertisements.
10. The intellectual property rights to all advertising material, which shall include the creative effort, illustrations, labor,
composition or other materials furnished by the Publisher, shall be the property of Publisher. Advertiser shall not
authorize photographic or other reproduction in whole or in part, of any advertisement for use in any other medium
without the express written consent of Publisher.
11. Advertiser agrees to pay all costs incurred by Publisher for collecting any amounts not paid per the terms of this
Contract, including reasonable attorney's fees and penalties.
12. In no event shall Publisher be liable to advertiser for any incidental, consequential, indirect or special damages
of any nature whatsoever, including, without limitation, lost business profits arising out of the publication of the
advertising hereunder, delays or failures in publication, or damages to any documents or other property of advertiser,
whether in contract or in tort or under any warranty theory, in negligence or otherwise, even if Publisher has been
previously advised of the possibility of such damages. In no event shall the Publisher be liable to Advertiser for
any damages, direct or otherwise, in excess of the total amount paid by advertiser to Publisher during the term for
publication of advertisements hereunder.
13. Collier County, Florida shall be the place of venue for any action to enforce this contract or collect the monies due
there under.
(initial)
LE revised: 8/2110 nsp
r
10/11/2011 Item 16.E.2.
Addendum A
Revisions to Scripps Media, Inc. dba Naples News Media Group
1111N Revenue Commitment Contract
The following changes to the above referenced Contract Terms have been mutually agreed to by Naples News
Media Group ( "Publisher") and the Collier County Board of County Commissioners ( "County "):
The additions to the existing language in the Contract are shown herein by underlining: deletions from the Contract are
shown by stFikef ughs
Terms:
Delete item 1:
Replace item 1 with:
1. By signing a revenue commitment contract ( "Contract "), the County will be billed at the rates indicated in the
Contract as follows: All Naples Daily News ads receive a 19% discount excluding legal and recruitment advertisinq
and any community publication ads receive a 45% discount excludinq legal and recruitment advertising. "Advertiser"
shall be defined as the individual County departmental staff that is placinq advertisements. Advertisements shall be
placed upon issuance of a Purchase Order or through the use of a Collier County Purchasing Card (Visa). Contract
pricinq shall be applicable to all County departments and shall automatically be applied as each order for advertising
is placed. In the event the County does not meet the $60.000 annual revenue commitment, the Publisher's sole
remedy is to adjust the rate going forward to the appropriate level per the 2011 Rate Card, herein attached and
incoroorated by reference.
Change items 4 and 9 as follows:
4. AdYeFtiseF agFees to pay a fiAaRGe GhaFge Of 1.5% peF menth, 19%
days every Payment will be made upon receipt of a proper invoice and in compliance with Section 218.70, Florida
Statutes otherwise known as the "Local Government Prompt Payment Act." If payment has been made by Purchase
Order, the number of the Purchase Order shall appear on all invoices. Payments will be made for services furnished,
delivered, and accepted, upon receipt and approval of invoices submitted on the date of services or within six (6)
months after completion of contract. Any untimely submission of invoices beyond the specified deadline period is
subhect to non - payment under the legal doctrine of "laches" as untimely submitted. Time shall be deemed of the
essence with respect to the timely submission of invoices under this agreement.
9. The Countv edve.r*i°°r or Advertiser's agef# is solely responsible for the content of all advertisements and shall
indemnify, defend and hold harmless Publisher from any claim or lawsuit arising out of advertisements, subiect to the
limitations of Section 768.28, Florida Statutes.
All other terms and conditions of the Contract shall remain in force.
***** * * * * * * * * * ***** ** *Remainder of this page intentionally left blank**'**'****'****'******'***** * * * * * * * * * **' * * **' * *** *** *******
Packet Page -818-
ATTEST:
Dwight E. Brock, Clerk of Courts
By: _
Dated
(SEAL)
First Witness
TType /print witness nameT
Second Witness
TType /print witness nameT
Approved as to form and
legal sufficiency:
Jeffrey A. Klatzkow, County Attorney
Print Name
10/11/2011 Item 16. E.2.
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
By:
Fred W. Coyle, Chairman
By:
Naples News Media Group
Signature
Typed signature and title
Packet Page -819-
10/11/2011 Item 16.E.2.
Advertise,
G ro I
Packet Page -820-
wW.mwfaa.m � wwp wwwrg
rccu'$ ' MINUTES TO LIVE
,tha��
hopes F>-k1aka -14- w6.,fi—h—gedH4*k W1w
hit Wa
"q
Read.
In Collier and South Lee County, each week the Naples Daily News
in print or online reaches about 215,000 adults, or 7 out of 10
of all adults in the area. Seven out of 10 of these adult readers
have household incomes of $50,000 or more and S out of 10 have
household incomes of $75,000 or more.
Circulation
Rack distribution and home delivery
Monday- Saturday 59,718 1 Sunday 68,813
Deadlines
Monday -
Friday -
Digital Digest and
Thursday 5 pm
Tuesday 5 pm
Coupon wrap
Tuesday- !
Showcase ( Fri)
(Sun)
Thursday 5 pm
Monday noon
Friday
Wednesday -
Saturday -
(9 days prior }
Friday 5 pm
Tuesday 5 pm
5 pm
Thursday-
Sunday -
Monday 5 pm
Wednesday 5 prn
Sou; re: T; he ?910 kar�c;o;wh ;eem:.
F.eleas= 7
1100 lmmokalee Rd.,
Naples, Florida 34110
239.262.3161
10/11/2011 Item 16.E.2.
�r� s napiesnews.com Read. Learn. Share.
Packet Page -821-
10/11/2011 Item 16.E.2.
Special & Anchored Advertising
NOTE: These ads are available on a first come first serve basis. Pease check with your
representative for availability.
Daily,
6 col x 1.75" Strip Ads
Stand out by placing your message in a strip ad, which runs along
the bottom of the front page of our sections. INCLUDES COLOR
Front page (1A) $1,861 Other sections $1,116
Classified front
Place your ad where our readers turn to buy and sell. These
anchored spots appear on the front of our classified section, to the
left and below the feature story. INCLUDES COLOR
2 col x 9.25" $300 16 col x 8 "$750
un ay
3 col x 3" Coupon Wrap in Print & Online
naplesnews.com /coupons
This section encloses inserts from major advertisers. All coupons
must be positioned on the right side of the ad and cannot be
larger than half of the ad.
B &W $210 I COLOR $390
Digital Digest
A highly requested section from our readers, which they refer to all
week long! This tabloid section will give you results.
INCLUDES COLOR
Front cover 6 col x 2" $550 1 Back cover(2) 3 col x 4" $275
1100 Immokalee Rd.,
Naples, Florida 34110
239.262.3161
iii Naptrii �1t1y xrwli
"" -S naplesnews.com Read. Learn. Share.
Packet Page -822-
10/11/2011 Item 16.E.2.
Net Rates Per Thousand. Call 30 days in advance to confirm rates.
Pre Prints
Single sheet (from 5.5 %8.5 "to 10°x 11 °) $37.00
# of pages Ito 11 times 1 12 to 23 times ! 24 to 49 times ! 59 +times
TERMS
ADD $1.00 PER THOUSAND FOR EACH 4TAB SIZE PAGES OVER 36.
Add 2S% to above rates for zoning.
Preprints subject to approval prior to insertion.
Partial pages, gatefolds or flaps up to one half of the page size of
a preprint will be charged as one additional page.
lll Sizes exceeding one half the page size of a preprint will be
charged as two additional pages.
Preprints of unusual size, shape or weight will be priced on an
individual basis.
Folded size cannot be less than 5.5 "x 8.5 °or larger than 10 "x 11"
DELIVERY: Accepted Monday - Friday gam to 5pm and
7pm to Midnight, Saturday 9am to 5pm
SHIPPING ADDRESS: Naples Daily News
1100 Immokalee Rd, Naples, FL 34110
directions hotline: 239 - 435 -3400
1
1100 Immokalee Rd.,
Naples, Florida 34110 ty xkws
239.262.3161 napiesnews.com Read. Learn. Share.
Packet Page -823-
peryear
�. peryear
peryear
i peryear
8 tab or less
$55.00
f $41:50
i $40.50
$39.00
9 -16 tab or less
$57.50
1 $44.00
! $43.00
$41.50
17 -24 tab or less
$58.50
$45.00
$44.00
E $42.50
15 -28 tab or less
$60.00
$46.50
$45.50
$44.00
29 -36 tab or less
$65.00
1 $51.50
j $50.50
$49.00
TERMS
ADD $1.00 PER THOUSAND FOR EACH 4TAB SIZE PAGES OVER 36.
Add 2S% to above rates for zoning.
Preprints subject to approval prior to insertion.
Partial pages, gatefolds or flaps up to one half of the page size of
a preprint will be charged as one additional page.
lll Sizes exceeding one half the page size of a preprint will be
charged as two additional pages.
Preprints of unusual size, shape or weight will be priced on an
individual basis.
Folded size cannot be less than 5.5 "x 8.5 °or larger than 10 "x 11"
DELIVERY: Accepted Monday - Friday gam to 5pm and
7pm to Midnight, Saturday 9am to 5pm
SHIPPING ADDRESS: Naples Daily News
1100 Immokalee Rd, Naples, FL 34110
directions hotline: 239 - 435 -3400
1
1100 Immokalee Rd.,
Naples, Florida 34110 ty xkws
239.262.3161 napiesnews.com Read. Learn. Share.
Packet Page -823-
10/11/2011 Item 16.E.2.
Double Truck
13 21.13" 112p6
Page depth 18.75"
Inches i Picas
Inches
Picas
2
1
1.57"
9P5
2
3.30"
19p10
3
5.04" I
30.3
oE
9.17" 55p0
Double Truck
13
4
6.78"
40p8
*9.25"
in depth if picking up
broadsheet 1/2 or 1/4 page
5
8.51
51p1
6
10.25"
61 p6
Double Truck
13 21.13" 112p6
Page depth 18.75"
1100 Immol(alee Rd.,
Naples, Florida 34110
239.262.3161
naplesnews.com Read. Learn. Share.
Packet Page -824-
Inches i Picas
1
1.39- i 8p4
2
2.94" 17p8
3
4.50" 27.0
4
6.05" 36p4
5
7.61 45p8
6
9.17" 55p0
Double Truck
13
18.96" 113p8
Page depth 10"I
*9.25"
in depth if picking up
broadsheet 1/2 or 1/4 page
1100 Immol(alee Rd.,
Naples, Florida 34110
239.262.3161
naplesnews.com Read. Learn. Share.
Packet Page -824-