Agenda 07/10/2018 Item #16F207/10/2018
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Promotion Funds to support the 2019
American Junior Golf Association Junior Championship up to $10,000 and make a finding that this
expenditure promotes tourism.
OBJECTIVE: To attract visitors to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Event in June
2019. The Tourism Division Sports Marketing Team has attracted this Junior Golf event to our
community. The projected hosting costs are based on the event funding application request and the
projected room nights from the event provided by the event organizer. Event expenditures are the
responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event
organizer for facility use fees to host this event at the Naples Beach Hotel and Golf Club. These
expenditures are authorized to be reimbursed through the Board of County Commissioners approved
Sports Assistance Program.
Staff utilizes the Board approved Event Application form (attached) to determine the appropriate amount
of recommended funding. We use an acquisition cost of fifteen dollars per room night, which is a sports
tourism industry standard. Funding for this Sports Tourism Event is subject to TDC recommendation and
Board approval.
America Junior Golf Association - Junior Championship will take place June 23-27, 2019, at the
Naples Beach Hotel and Golf Club. This junior golf event will be the first time this event has b een in
Collier County in many years. This event was previously held in north central Florida and is looking for a
new home. The event is projected to attract 165 athletes, 300 spectators, and is projected to generate 350
room nights in Collier County hotels, direct spending of $270,690 and TDT revenue of $3,354. The
expenses to be paid for the event will be site fees and operating costs up to $10,000.
First Year Projected 2019
Direct Spending $270,690
TDT Revenue $3,354
FISCAL IMPACT: Funding of up to $10,000 for this sports tourism event is included in the proposed
FY 19 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 8-0 at the June 25, 2018 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Tourist Development Tax Promotion Funds to support the 2019
American Junior Golf Association Junior Championship up to $10,000 and make a finding that this
expenditure promotes tourism.
Prepared by: Ed Caum, Deputy Director Tourism and Sports Marketing
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ATTACHMENT(S)
1. Event Application (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.2
Doc ID: 6098
Item Summary: Recommendation to approve Tourist Development Tax Promotion Funds to
support the 2019 American Junior Golf Association Junior Championship up to $10,000 and make a
finding that this expenditure promotes tourism.
Meeting Date: 07/10/2018
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/26/2018 1:42 PM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
06/26/2018 1:42 PM
Approved By:
Review:
Tourism Ed Caum Deputy Director Review Completed 06/26/2018 4:10 PM
Tourism Jack Wert Director Review Completed 06/26/2018 5:03 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 06/29/2018 9:38 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 06/29/2018 10:22 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 06/29/2018 10:57 AM
County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 06/29/2018 11:58 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 06/29/2018 2:44 PM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 07/02/2018 1:56 PM
Board of County Commissioners MaryJo Brock Meeting Pending 07/10/2018 9:00 AM
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16.F.2.aPacket Pg. 2379Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2380Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2381Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2382Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2383Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2384Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2385Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2386Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2387Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2388Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2389Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2390Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2391Attachment: Event Application (6098 : American Junior Golf Association Funding Request)
16.F.2.aPacket Pg. 2392Attachment: Event Application (6098 : American Junior Golf Association Funding Request)