Agenda 07/10/2018 Item #16F107/10/2018
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Promotion Funds to support the upcoming
September 2018 Sports Tourism Events up to $23,300 and make a finding that these expenditures
promote tourism.
OBJECTIVE: To attract visitors to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in
September 2018. The Tourism Division Sports Marketing Team has attracted these events to our
community. The projected hosting costs are based on past experience with similar events, the event
funding application request, and the projected room nights from the event organizer. Event expenditures
are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event
organizer for field rental costs, officials fees and operation support expenses based on room night
visitation delivered to Collier County from the event participants and fans. These expenditures are
authorized to be reimbursed through the Board of County Commissioners approved Sports Assistance
Program.
Staff utilizes the Board approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports
tourism industry standard. Funding for these sports tourism events are subject to a TDC recommendation
and Board approval.
Publix Labor Day Tournament will take place September 1-3, 2018. This soccer event is taking place
for the second time at North Collier Regional Park. This event is expanding to three days for the first
time. The event is projected to attract 3,000 athletes and to generate 1,000 room nights in the County,
direct spending of $690,239 and TDT revenue of $7,302. The expenses to be paid for the 2018 event will
be assistance with facility rental, and operating expenses up to $15,000 and parks staff overtime up to
$2,300 for a total of $17,300.
Year Projected 2018 2017
Direct Spending $690,239 $379,832
TDT Revenue $7,302 $3,727
Naples Kick Off Classic will take place September 28-30, 2018. This soccer event is taking place for the
first time at North Collier Regional Park. Previously the event was held in Lee County. The event is
projected to attract 700 athletes and to generate 300 room nights in the County, direct spending of
$199,823 and TDT revenue of $2,213. The expenses to be paid for the 2018 event will be assistance with
facility rental, trainers and golf cart rental up to $4,500 and Parks and Recre ation staff overtime up to
$1,500 for a total of $6,000.
FISCAL IMPACT: Funding of up to $23,300 for this Sports Tourism Event is included in the BCC
approved FY 18 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 7-1 at the June 25, 2018 meeting.
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LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Tourist Development Tax Promotion Funds to support the
upcoming September 2018 Sports Tourism Events up to $23,300 and make a finding that these
expenditures promote tourism.
Prepared by: Ed Caum, Deputy Director Tourism and Sports Marketing
ATTACHMENT(S)
1. Sept, 2018 Applications (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1
Doc ID: 6096
Item Summary: Recommendation to approve Tourist Development Tax Promotion Funds to
support the upcoming September 2018 Sports Tourism Events up to $23,300 and make a finding that
these expenditures promote tourism.
Meeting Date: 07/10/2018
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/26/2018 12:15 PM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
06/26/2018 12:15 PM
Approved By:
Review:
Tourism Ed Caum Deputy Director Review Completed 06/26/2018 1:02 PM
Tourism Jack Wert Director Review Completed 06/27/2018 1:15 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 06/29/2018 9:53 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 06/29/2018 10:33 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 06/29/2018 10:55 AM
County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 06/29/2018 11:50 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 06/29/2018 2:42 PM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 07/02/2018 1:58 PM
Board of County Commissioners MaryJo Brock Meeting Pending 07/10/2018 9:00 AM
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