Agenda 01/11/2011 Item #16F2
Agenda Changes
Board of County Commissioners Meeting
January 11, 2011
Withdraw Item 6B: Public Petition request by Keith M. Sowers requesting the Board of County Commissioners
consider his request to participate in the Impact Fee Payment Assistance Program for the proposed U-Save Grocery
Store in Immokalee. (Petitioner's request)
Continue Companion Items 7 A, 7B and lOB to the Februarv 22, 2011 BCC Meetin2: The Town of Ave Maria
DOA-PL-2010-1751, SRAA-PL2010-1988 and Final Plat. (Petitioner's request)
Add Item 9D: Recommendation that the Collier County Airport Authority rescind Collier County Airport
Authority Administrative Code Policy No. 631 and require all rates and fees charged at the airports be set,
and all airport related agreements and leases, be approved by the Collier County Airport Authority.
(Commissioner Hiller's request)
Move Item 16C1 to Item 10F: Recommendation to award Contract #10-5599 to Stantec Consulting Services,
Inc., in the amount of $341,534, Construction Engineering Inspection Services for the first stage of Phase IV of
the South RO Wellfield Raw Water Transmission Main Repair Project, Project #70030. (StafPs request)
MOVE ITEM 16F2 TO ITEM 10E:
RECOMMENDATION THE BOARD TO APPROVE
AN ECONOMIC DEVELOPMENT AGENCY REPORT
REQUIRED BY SECTION 125.045, FL STATUTES &
AUTHORIZE THE COUNTY MANAGER TO SUBMIT
A COpy OF THE REPORT TO THE OFFICE OF
ECONOMIC AND DEMOGRAPHIC RESEARCH.
(COMMISSIONER HILLER'S REQUEST)
Withdraw Item 16H5: Commissioner Fiala requests Board approval for reimbursement regarding attendance
at a function serving a Valid Public Purpose. Attended the Marco Island Area Chamber of Commerce Annual
Installation Celebration and Leadership Marco Graduation on January 9, 2011 on Marco Island, FL. $75 to be
paid from Commissioner Fiala's travel budget. (Commissioner Fiala's request)
Withdraw Item 16K2: Recommendation to approve an increase in the purchase order for Grant, Fridkin, Pearson,
Athan & Crown to a total of $115,000 for the case ofKer Enterprises, Inc., d/b/a Armadillo Underground v. APAC-
Southeast, Inc. v. Collier County, Case No. 09-8724-CA, pending in the Circuit Court of the Twentieth Judicial
Circuit in and for Collier County, FL (Vanderbilt Beach Road Project #63051) (Fiscal Impact: Additional $50,000)
(County Attorney's request)
Note:
Correction to Item 16D7: In the Executive Summary, the Staff Recommendation section should read, "To approve and
authoriie the Chairman to sign three (3) lien agreements for deferral" rather than two (2) agreements for deferral.
Time Certain Items:
Item 5]) to be heard at 10:00 a.m.
Item 12A to he heard at 1:00 p.m.
Agenda Item No. 16F2
January 11, 2011
Page 1 of 30
EXECUTIVE SUMMARY
Recommendation for the Board to approve an economic development agency report
required by Section 125.045, Florida Statutes and authorize the County Manager to submit
a copy of the report to Office of Economic and Demographic Research.
OBJECTIVE: To approve a report submitted by the Collier County Economic Development
Council (CCEDC) as required by Section 125.045, Florida Statutes and authorize the County
Manager to submit a copy of the report to Office of Economic and Demographic Research.
CONSIDERATIONS: Section 125.045, Florida Statutes requires economic development
agencies that have a contract with the governing body of a county and receives county funds to
submit a report to the county detailing how the county funds were spent and the results of the
organization's efforts on behalf of the county. The report shall contain the economic
development incentives granted to businesses or organizations that support economic
development for the local fiscal year.
The county is required to file a copy of the report with the Office of Economic and Demographic
Research (EDR) by January 15th of each year and post a copy on the county's website.
The Economic Development Council of Collier County, Inc. submitted the attached FY2010
report detailing the information requested by EDR.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office
and is legaliy sufficient for Board action. This item requires a majority vote. (STW)
FISCAL IMPACT: By agreement, the County partially funds the EDC's operations at
$400,000 per year. There is no fiscal impact associated with submission of this report to EDR.
GROWTH MANAGEMENT IMPACT: None.
RECOMMENDATION: To approve the EDC's FY2010 economic development agency report
and authorize the County Manager to submit a copy of the report to Office of Economic and
Demographic Research.
Prepared by: David Jackson, Executive Director Business and Economic Development
Item Number:
Item Summary:
Meeting Date:
Agenda Item No. 16F2
January 11, 2011
Page 2 of 30
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
16F2
Recommendation for the Board to approve an economic development agency report required
by Section 125,045, Florida Statutes and authorize the County Manager to submit a copy of
the report to The Office of Economic and. Demographic Research,
1/11/2011 9:00:00 AM
Prepared By
David Jackson
Executive Director, CRA
Date
Approved By
12/10/20104:29:30 PM
David Jackson
Executive Director, CRA
Date
Approved By
12/10/20104:29 PM
Steven Williams
County Attorney
Assistant County Attorney
Date
County Attorney
12/14/20102:51 PM
Approved By
OMB Coordinator
County Manager's Office
Date
Office of Management & Budget
12/17/20109:46 AM
Approved By
Randy Greenwald
Office of Management &
Budget
Management/Budget Analyst
Date
Office of Management & Budget
12/20/20108:33 AM
Approved By
Amy Patterson
Community Development &
Environmental Services
Manager. Impact Fees & EDC
Date
Business Management & Budget Office
12122/2010 9: 59 AM
Approved By
Mark Isackson
Office of Management &
Budget
Management/Budget Analyst, Senior
Date
Office of Management & Budget
12/30/2010 5:42 PM
Agenda Item No. 16F2
January 11, 2011
Page 3 of 30
For county governments:
Section 125.045, Florida Statutes requires economic development agencies, organizations or
entities (commonly referred to as an EOO) that have a contract with the governing body ofa
county (or an entity engaged in economic development on the county's behalf) and receives
county funds to submit a report to the county detailing how the county funds were spent and the
results of the EDO'~ efforts on behalf of the county. This report must be filed with the county
who, in turn, is required to file a copy of the report with the Office of Economic and
Demographic Research (EDR), by January 15th of each year and post a copy on the county's
website. EDR has reviewed the annual reports of various EOO's to determine recurring items of
interest and recommends the report include the items of interest below. These suggestions are
not all inclusive nor may they be applicable to your EDO.
Items that may be included in the report:
, The name of the Economic Development Agency, Entity or Organization (EDO) and
their contact information
o Economic Development Council of Collier County, Inc.
I'" The name of the local government the EDO has a contract \:vith.
a Collier County Board ofCounty Commissioners
I'" The amount of funds received from the local government.
a $400,000
, The amount 0 f funds received from private investors.
a $579,000
I'" Administrative costs orthe EDO.
a $223,000
, The number of businesses assisted by the EDO and the type of assistance provided. This
includes assisting businesses with:
Access to Capital Resources: 20
Business Counseling (SHDC/SCORE): 21
Collier County Economic Stimulus Program: 27
Demographics & Statistics: 24
Economic Gardening: 79 (many companies received different forms ofEG assistance in
different quarters throughout the year. I.e. attended a Forum in Ql, applied for I::G loan
in Q2, GrowFL in Q4 would be receiving EG Assistance 3 times).
Employee Relocation Assistance: 5
Export Assistance: 33
Florida MEP: 5
Relationship Faci litation: 18
Site Selection: 28
Agenda Item No. 16F2
January 11, 2011
Page 4 of 30
State of Florida Target Industry Tax Incentives: 7
Workforce Development: 23
Customized Assistance: 43
New Business Creation: 9
New Business Relocation: 16
';- The capital investment of businesses who have been assisted by the BOO.
o See attached spreadsheet
I'" The number of new direct jobs as a result 01'41 business being moved into the area or
expanding in the area due to the assistance of the BOO.
o See attached spreadsheet
" The number of these jobs retained and the length of the job retention.
o All retained jobs reponed on attached spreadsheet are reponed over a three year
time period. .lobs are audited, however, on an annual basis to indicate progress.
';- The type of incentives and the amount of incentives that the EDO has successfully
assisted businesses in receiving.
Company Name
Incentive Program
Amount
Advocate Ai r
Anchor Health
Hole Montes
Pace Center for Girls
Job Creation/QTI
Job Creation
Broadband Infrastructure
Broadband Infrastructure
$7,666.66
$10,000.00
$8,334.00
$8,333.00
Total
$34333.66
,... Anv additional information that would shO\v an economic benefit to the local government
. ~
as a result oCthe eHorts of the BOO.
Please see attached annual report.
Co~r County
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E,CONOI\1IC
DE\1ELOPME
CU1JNCIL
(~r CIl/lier COlln~l', Ilorid,:
Growing Great Ideas
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Founded in 1976, the Economic Development Council of Collier County (EDC) is a private, not-for-profit
corporation with a mission to diversify the economy and create high wage jobs. The EDC, through a
Public/Private Partnership for Economic Diversification created in 1997 with the Collier County Board of
Commissioners has developed a five year strategic plan focused on innovation and entrepreneurship. The
2010-2015 Economy by Design plan includes five key strategic elements:
Business Expansion &Attraction, Economic Gardening, Project Innovation, Regional Branding & Marketing,
and Investor Relations. These elements combine to create a business-friendly environment that focuses on
a strong entrepreneurial support system to grow a world class vibrant economy.
Including a Report of the Collier County Public/Private Partnership for Economic Prosperity
Fiscal Year 2009/2010
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EnterpriseiiDridQ
Economic Development Partner
Agenda Item No. 16F2
January 11,2011
Page 6 of 30
An Economy By Design: 2010-2015
An Economy by Design is a 5-year strategic plan that provides the Economic Development Council of Collier
( lty (EDC) an outstanding opportunity to ensure the economic and social vitality of our area. We have the
v,- / best quality of life in America - a strong dedicated workforce, a thriving entrepreneurial spirit and a good
environment to grow and develop new businesses.
We are creating opportunities to generate new jobs and improve our quality of life. Business Expansion
& Attraction initiatives, Economic Gardening, Project Innovation, Marketing & Regional Branding and
Administration & Investor Relations are the five strategic elements that will bring our vision to fruition. These
elements will focus on three target clusters: Health & Life Sciences, Infotech and Cleantech.
Business Expansion & Attraction
Attract, retain and expand target industry businesses that provide knowledge-based jobs and increase capital investment
in the Collier County area.
Economic Gardening
Create an environment and develop programs to assist entrepreneurial CEOs of second stage growth businesses.
Proiect Innovation
Action To Power Our Local Economy
Project Innovation has two simple but critical goals:
TO CREATE A SHARED VISION and action plan for a strong and innovative economy using the power of our entire
community.
J STIMULATE INNOVATION among businesses, schools, government and the community.
Del.laration for the Piace we cali home: Coiiier County is a diverse community known worldwide for its innovative spirit,
strong economy and outstanding quality of life.
Marketing & Reaional Brandina
Execute a regional and local marketing program that brands Collier County with a pro-business climate and the
region as a brighter place to do business.
Investor Relations & Administration
Provide communications and opportunities for interaction among investors and stakeholders.
Suspects, Prospects, Leads and Projects
All Open Economic Development Activity
by Pipeline Level
leads
6
2%
7%
A suspect is a company that the EDC has made
one of a variety of outreach methods, such as direct mail, phone or
marketing, etc. As of September 20, 201 a, there were 229 companies
the EDC was actively working with to determine opportunities to
provide services or help participate in the variety of programs and
services of the EDC.
Working with the decision maker of the company, prospects have
been qualified by the EDC and interest has been expressed to
participate in one or more EDCprograms or services. As of September
30,2010, there were 72 active prospects.
Leads have been moved beyond the prospect stage and companies
are actively applying for paticipation in programs.Once approved for
programs, the company becomes a project. As of September 30, 2010,
there were 6 companies in the lead phase and 18 active projects.
The programs and services most ohen utilized are Economic Gardening, Business Assessments & Outreach, Customized
Assistance and Export Assistance and Counseling.
1. 4What Interactive: Economic Gardening
2. Ciccarelli Advisory Services: Economic Gardening
3. Fischer International: Economic Gardening
4. Naples Transportation & Tours: Economic Gardening
5. Pelican Wire: Economic Gardening and M.O.5.T.
6. Presstige Printing: Economic Gardening
7. Structure Medical: Economic Gardening
8. Florida Specialties: Economic Stimulus Program
9. Atomic fvlachine: Economic Stimulus Program
10. MediaBrains: Economic Gardening
11. Mr. Shower Door: Economic Gardening
12. Thomas Riley Artisans' Guild: Economic Gardening and M.O.s.T.
13. Joint Replacement Institute: Workforce Training
14. Haynes Corporation: Economic Stimulus Program and M.O.s.T.
15. Air Technology Engines: Economic Gardening
16. US Metro Tel: Economic Gardening
17. V-Tech: Economic Gardening
18. Prism Microwave: Economic Gardening
New Activity for the 2009/2010 Fiscal Year
These charts reflect EDCs activity in continued outreach to the existing businesses within Collier County, as well as new
business relocation opportunities. Top referral sources included outreach by EDC staff and volunteers, accounting for 64%
of the activity. Health & Life Sciences, Infotech and Manufacturing industries accounted for 54% of the total activity for
2009/2010, followed by Services and Wholesale Trade.
New Economic Development Activity
by Referral Source
O(lo~r 1, 2009 - September 30. 2010
",It I"'~I
:'fg~IW~"'tiOfl
l{"; !H>~r"'l'\._ 211,
New Economic Development Activity
by Industry Type
Otlober 112009. $t!-C)t~mbeor :l0.1010
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New Activity for the 2009/2010 Fiscal Year
July, August and September 201 0 proved to be the most active months as a result oftherGrow Collier
Campaign. 89% of the activity for the FY 09/10 was focused on existing business with 11 % of the
activity dedicated to business relocation.
January 11. 2011
Page 8 of 30
New Economic Development Activity by Month
October 1, 2009 - September 30,2010
80
60
40
20
140
120
100
Oct Nov o~( Jan Fell Mar Apr May JlIll Jill ,e,lI, Sep
New Economic Development Activity
Existing Business versus Business Relocation
October 1, 2009 - September 30,2010
Business
Relociltion Activity
11 ~~~~,
Local Business Outreach through Workshops
The EDC held the business seminar, "Financing Your Business in Today's Economy" on Tuesday, April 6, 2010 in the
Naples Daily News Community Room. A team of experts reviewed a number of financing options available for
qualified companies and determined if a company met the criteria to participate. In addition, representatives from
SCORE were available to counsel CEOs and business owners who might need additional assistance.
The team of experts included Tim Cartwright, Gulf Coast Venture Forum, to discuss venture capital; J.J. Miranda,
Fifth Third Bank, to present loans available through the Small Business Administration; Don Pickworth, ,P.A., to
provide a synopsis of the Recovery Bonds Program and revenue bond financing available through the Industrial
Development Authority; and Inez Long, BBIF, to explain the Economic Gardening Loan program for second stage
growth companies.
"There are quite a few financing options available to businesses in Collier County. This seminar provided
participants with the knowledge to determine which opportunity is best suited to their business:' said Tim
r-twright. "Using capital efficiently inside of your enterprise is crucial in this tight economy and choosing the
It financing option is part of that equation. New alternatives such as Recovery Zone Bonds and Economic
Gardening loans are attractive and deserve attention from CEOs and their Boards:'
Partners in this program are SCORE and Southwest Florida Hispanic Chamber of Commerce.
3
,
Business of the Month 9 of 30
Collier County Board of Commissioner Fred Coyle recommended highlighting Collier County businesses that help
advance innovation through entrepreneurial activity within the community. The Collier County Business ofthe
Month program honors companies for their contributions made to the community, showcases the diversity of
innovative businesses and demonstrates success stories to encourage other CEOs to expand or relocate to Collier
County.
Businesses recognized by the Business of the Month program in fiscal year 2009-2010 include: Ingage Networks,
Thomas Riley Artisans'Guild, Pelican Wire Company, 4What Interactive, Arthrex and Parker Hannifin.
Ingage Networks
Pelican Wire Company
Arth rex, I nc.
Thomas Riley Artisans' Guild
4What Interactive
Parker Hannifin
4
Agenda Item No.
. January 11 ,
Page 10 of 30
Business Expansion Provides Opportunities in Collier County
C'
I
1a Specialties
~~a~
Ff()rl~r~-:-a _
d,;ed~
O!~~. ",
The Collier County Board of Commissioners approved economic development assistance
for Florida Specialties, a grower, packer, shipper and broker of quality fresh produce. The
assistance will enable the company to expand its operations in Immokalee, continue its
product innovation and create stable employment opportunities in the eastern Collier
County town.
Florida Specialties is the first fresh produce company in Immokalee that will do the final "value-added" processing in-
house rather than shipping the produce outside ofthe area for final packaging. By doing so, the company will improve
employment opportu nities and create at least 25 jobs that should be full-time and not subject to the seasonality of the
area. The direct economic impact will be $4,391,174 with a total direct and indirect economic impact of $6,889,437.
Assistance from the EDC and county staff didn't stop there. Other companies began to take notice of the innovative
approach taken by Florida Specialties and rewarded them with enough contracts for work to warrant a new building
and an additional capital investment that wasn't initially contemplated. In response to the deadlines Florida Specialties
needed to meet in order to finalize the contracts, the Board of County Commissioners and county staff worked
together to design a quicker, more efficient way to permit the project, which included simultaneously reviewing a site
development plan and building permit, and issuing the building permits and allowing for vertical construction prior to
the issuance of the site plan. This will result in more jobs than anticipated, and the jobs will be available sooner.
"1. J of these new positions involve skilled or professional labor due to the complexity of the computerized
processing equipment and distribution channels;' said Ron Bailey, Jr., CPA, on behalf of Florida Specialties. Without
EDC involvement, and a solid team this project would not be where it is today. This has been a good group. Who ever
imagined we would be in/out with a permit in under 30 days, and a grant recipient to boot. Perhaps this project will
spawn additional processing to occur in our area.
Haynes Corporation
.~5!iJ.t;j91]
Haynes Corporation, a manufacturer of diesel fuel injection
systems and precision component parts, has been
headquartered in Collier County since 1989. They also
operated a plant in Norwalk, California and wanted to consolidate their operations in one of the two locations.
The EDC actively pursued Haynes Corporation to consolidate its California operations in Collier County. Through a
series of meetings and evaluations related to the type of assistance that could be provided, Haynes agreed to move
its operations to Collier County. As a result, Haynes Corporation will keep the 45 jobs currently here as well as bring 20
additional jobs during the consolidation.
"We are very appreciative that the BOCC has encouraged Haynes to move forward with our job creation and retention
plan<;. The decision allows us to definitively continue with the development of a new industrial facility in Collier County,
tr ore increasing our industrial presence and diversifying our local job market;' said Brandie Dixon, vice president
of Haynes Corporation.
5
Business Expansion Provides Opportunities in Collier County
The EDC partnered with the Florida Manufacturing Extension
Partnership (MEP) to bring a unique training opportunity to Collier
County that would benefit individuals looking for a new career path,
and the employ~rs that would hire them.
The Mobile Outreach Skills Training (M.O.S.T.) program provides quick-start job training for small and mid-sized
manufacturers in need of entry-level workers. Outfitted
with cutting-edge equipment and highly qualified industry
trainers, the M.O.s.T. traveling unit offered participants an
opportunity to upgrade or learn new manufacturing skills. It
also positioned those participants for job offers and success
in their new career field.
MOST
,
Page 11 of 30
~L~ngA
ME-=-
MANUFACTURING EXTENSION PARTNERSHIP
The first step in bringing the M.O.s.T. program to Collier
County was finding employers who would be willing to hire
the graduates. Haynes Corporation had a need for six entry-
level workers, Pelican Wire Company needed two and Thomas
Riley Artisans'Guild needed one. Once the potential jobs had
been identified, the EDC and Florida MEP worked closely with
the Career and Service Center, part of the Southwest Florida
Workforce Development Board, to identify candidates that
had the desire and skills necessary to complete the intensive
program.
"With unemployment rates still at record highs, the job
market is saturated with people looking for work. This has
made it increasingly difficult for jobseekers to stand out;' said
Tammie Nemecek, president and CEO of the EDC. "Florida
MEP's innovative M.o.s.T. program, which we helped bring to
Collier, is one way to assist our residents in gaining the extra
training and knowledge needed to find full-time employment.
At the same time, this program helps encourage growth and
2xpansion by making the hiring and training process a whole
lot easier for the participating companies:'
Dan Neely, Director of Manufacturing for Haynes
Corporation, expressed his appreciation for the
program. "I've been very impressed with [M.O.s.T.]
curriculum, as well as their instructors, and we are
fortunate to have this opportunity to work with the
Florida MEP."
The training was provided at no cost to the employers
or participants because of a u.s. Department of Labor
grant awarded to the Florida MEP.
6
::irow Collier is the evolution of the Southwest Florida JOBS! Program, and was generously sponsored by
BB&T, GrowFL, BanyanBrown and Lutgert Insurance. Volunteers were trained in the language to use when
::onducting a survey and asked to make at least 5 phone calls each. Manyvolunteers went above and beyond,
ncluding Dara Goren of Adler Realty, who made 53 calls and collected 17 surveys, and Michael Brown of BanyanBrown, who made 26 calls and
::ollected 21 surveys.
::Jrow Collier
:n the third quarter the EDC launched the Grow Collier campaign, to increase the amount of outreach to
ocal businesses and make them aware of the programs and services available through our organization. By
::ar:~"'lizing on a dedicated group of volunteers, the campaign goal was to reach out to over 300 businesses
nays, and complete surveys to diagnose needs.
fhanks to the tremendous effort by more than 20 volunteers, the Grow Collier campaign exceeded its goals by reaching out to 403 companies
in just over 60 days. Of those companies, 100 completed surveys, allowing the EDC to better assess appropriate programs and services.
fhe results of the surveys are outlined below:
tOllll E.........
Do....ptal"lIll....lfttt1tl'_I1U~?
Program Interest by
Companies Surveyed
o International Trade: 12
o Workforce Training: 28
o Expansion: 11
o Economic Gardening: 51
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I' ry: The businesses surveyed represented a broad array of industries, most notably Manufacturing (17%); Professional Services
(,,) (oj; Computer Software and Services (1 3%); Retail, Service & Hospitaiity (i i %); and Construction 01 %).
Employment: Florida is a small business state, and Collier is no exception. 99% ofthe companies surveyed had less than 100
employees. The above chart on the left provides a breakdown of surveyed companies by employment. It is noteworthy that 53% of
the companies that responded are eligible for participation in the Economic Gardening program offered through the EDC.
Em pioyment Growth: The companies surveyed were asked whether they planned to hire in the next 12 months. 40 businesses answered
"yes"to that question.
Of the 40 businesses that said they planned to hire, 19 had between 2-5 employees (indicating a startup or Stage One business) and 21
had between 6-99 employees (indicated a Stage Two business). None of the businesses categorized as self-employed intend to grow in
the next twelve months.
When asked "how many" people those companies planned to hire in the next twelve months, 30 businesses answered the question.
Those 30 businesses plan to create a total of 130 new jobs within one year. Most of the projected jobs come from the following
industries: Com puter Software & Services; Transportation & Utilities; Wholesale Trade & Distribution. Manufacturing also showed
potential gains.
Percent Revenue Generated Outside Collier County: Companies that generate revenue outside of Collier County brings new money
into our economy, and increases the overall capacity for prosperity. Thirty percent of companies that answered this question generate
greater than 50% of their revenue outside of Collier County, thereby bringing "good money" to the area.
Interest in EDC Programs and Services: As a result of the Grow Collier campaign we have identified companies who can benefit from,
and are interested in, EDC programs and services. Staff has completed initial follow up with these prospects and will continue efforts
to "'ngage them in the programs during FY 2010-2011.
BB&T
Trr
BANYANBROWN
7
Thank you to our Grow Collier Sponsors!
Best Bank In Town
Since 1872
Collier Businesses Expand Around the World
,
Page 13 of 30
The EDC continues to selectively target global business opportunities to generate high-wage jobs and increa. .
investment in Collier County. The Naples- Marco Island MSA increased its merchandise exports by 78.1 %, totalling
$324.4 million between 2006 and 2009.
The EDC actively assists local businesses through offering access to opportunities in international markets. When
appropriate the EDC can facilitate the process. The EDC also provides contact information for entities that will assist
in the search for trade partners.
Inbound Trade Mission from Costa Rica
The Economic Development Council of Collier County, working
under a grant from Enterprise Florida, and the Governor's Office
of Tourism, Trade and Economic Development (OTIED) established
an international trade initiative designed to identify and capitalize
on opportunities for export trade development and foreign direct
investment.
In October 2009, the EDC hosted its first Inbound trade Mission
from Costa Rica with Florida Foreign Trade Association (FFTA) from
October 21- 22,2009. Working in cooperation with the FFTA and the
u.s. Commercial Services of the U.s. Embassy in Costa Rica brought
nine Costa Rican companies to Naples to meet with various local
businesses that want to expand their products and companies into
the Costa Rican market. Ten local companies participated in the
inbound trade mission from Collier County several other companies
from around the region also participated in the program. To date,
two loca! companies are currently in contract negotiations \^lith Costa Rican companies they meet vvith during lll~
trade mission.
The EDC is also working closely with SCORE and created SCORE International. SCORE members who have previous
international experience can assist us in this outreach.
Workshop attendees learn about exporting
from Enterprise Florida
Export 101 Workshop May 26, 2010
The EDC and SCORE International hosted an Export 101
seminar featuring Enterprise Florida, Inc. and the United
States Commercial Service. Over 56 people participated
in the program. The workshop connected a local business
with the Florida Manufacturing Extension Partnership
to explore relocating its manufacturing from China to
Collier County, creating job opportunities and capital
investment. Two companies were also assisted with
export financing for existing export contract orders.
SCORE International.
The EDC worked with SCORE to create SCORE
International to offer enhanced export counseling and
outreach.
8
Collier Businesses Expand Around the World
The EDC Board of Directors approved a Strategic Alliance
,greement for "Alliance to Promote International Trade"
at its board meeting on August 3, 2010.
The agreement is a memorandum of understanding
(MOU) between the Florida Foreign Trade Association
(FFTA) and the EDC to promote both parties' activities
as well as collaborate on specific initiatives to reach
objectives that are consistent with the respective
missions and goals of the organizations.
A steering committee will be established to develop and
implementan action plantoaccomplish initiatives related
to international trade and economic development.
FFTA is a nonprofit trade organization incorporated in
July 1985. The organization represents the most diverse group of individuals and companies in the foreign trade
market. FFTA provides a forum where information and concepts are freely exchanged.
The mission of FFTA is to serve the international business community by facilitating global exchange through
trade missions, networking, education, and innovative trade development programs. FFTA connects Florida with
the rest of the world by organizing trade missions outbound and inbound for u.s. businesses to locate, explore
opportunities, and interact with peers and foreign buyers/sellers. FFTA also organizes export seminars, exhibits,
tradeshows, and networking activities.
FFTA's goal is to increase U.s. exports, bilateral trade, sustain/expand current key export destinations, and develop
,,=w markets, business and investment opportunities. FFTA also facilitates access to U.5.laws, infrastructure, private
_,nd public resources, and market base in the shortest time and at the 100Nest possible cost.
Core Values:
. Strive for excellence and innovation.
. Act with honesty and integrity in every endeavor.
. Exercise social responsibility
. Offer excellent customer service
. Take pride in the services it provides and assist companies in developing their business through the association's
programs
. Appreciate the importance of diversity and respect the different traditions and cultures
Co re Pu rpose:
. To assist its members in the promotion of international trade through the State of Florida;
. To promote and encourage unity of purpose, ideals and ethics among its members;
. To act as a forum for the interchange of ideas regarding methods, developments and standards, as well as any and
-II matters which may be of interest to its membership;
. To publish and disseminate booklets, pamphlets and other material which may result from research conducted
by its members;
. To encourage good fellowship amongst the membership.
9
The EDC Honors Local Businesses at the 2010 Excellence in Industry Awards
Conditioned Air,
Business Expansion
MediaBrains,
Innovation Small
Company
AgingCare.com,
Structure Medical,
Innovation Medium
Company
,
Page 15 of 30
With a nod to 27th Anniversary of Florida Industry
Appreciation Week, the Economic Development Council
of Collier County (EDC) recognized area businesses
with the 2010 Excellence in Industry Awards ceremony
held at the Hilton Naples. A sell-out audience of 250
people gathered to congratulate the winners and enjoy
a multi-media presentation, emceed by WINK News
Anchor Lois Thome and chaired byTrish Biebricher, EDC
Board member and Vice President of Marketing and
Communications for Moorings Park.The 2010 winners
were:
Haynes Corporation,
Export
Excellence
Collier County
Sherriff's Office,
Innovation Large
Company
Proximus Mobility,
Newcomer
Yamron Jewelers,
Civic Responsibility
Small Company
Naples Beach Hotel
& Golf Club, Green to
Gold
Gulfshore Insurance,
Civic Responsibility
Large Company
Dick Botthof, Vice Chairman of Naples Trust Company was honored as Volunteer
ofthe Year. Bill O'Neill called him a "gift to the community:' Julie Schmelze, Senior
VP for Bank of America and Immediate Past Chairman for the EDC Board said he
was tenacious, keeping them all focused on regional growth, landing the big one,
and being omnipresent in getting us to task:'When Botthof took the microphone,
he shared his family's love of quoting lines from movies and offered this salvo by
Tom Hanks from "A League of Their Own:'
When the character played by Geena Davis wants to quit the team saying 'It's just
too hard:Hanks says, 'If it was easy, everybody would do it. It's the hard that
makes it great:'
10
3usiness Attraction Provides Opportunities to Collier County
fr- Jackson Laboratory- Florida
The
Jackson
Laboratory
, j","::. .l.'...', '~',
t\s part of a strategic plan initiated in conjunction with the Board of County
:ommissioners in January of 2008, the EDC has been working to attract a top
notch non-profit research institute to Collier County. This effort began with the creation of a Catalyst Committee
that worked to identify specific opportunities and strategies needed to accomplish this goal. The EDC specifically
identified The Jackson Laboratory and in March 2008 began to work with the leadership to determine if the institute
vVould consider Collier County for an expansion and to become an anchor tenant in a larger research and education
park in Eastern Collier County.
What did Burnham Institute GET that SW Florida stUl needs? LOCAL FUNDINGI
w. con uftkt.olh 0 atoKltmc!. ..volutlon..hi MI_ in sw fkwkloWllh 0 Naples areo lNomecf~ot VAlOge cmehorH
by n..JOC~IO" tabofototy florlda. WI"" ttt pffl~. .ond wot1cl ckIU r4tDUfaUcm..httre ts. onody .nthut.la:sfte
."ppott 'or cotklbofatw."'orb wttb JAX tJom _nty majof ,neorc:h and educatloncll tMtttdon tnftoftda.
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an 2010 "M -stote GI FIOtICkJ oMocoted $130 Mllltonto ..h1011," lh.
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c-nIy. -. allnl_to jaln "'" _leol VlllGo- _ co....
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. The economy of Collier County needs a transformational event to break its dependency on tourism,
development and agriculture, all industries that are under stress and subject to weather and economic
conditions beyond local control.
. The Jackson Laboratory is an ideal partner, as it is a best-in-class biomedical research non-profit, and its
proposed Collier institute will focus on personalized medicine, which many see as the future of medicine.
. The 'institute will catalyze a Biomedical Village that will make Collier the epicenter of a vital, emerging
industry while creating thousands of jobs and hundreds of millions of dollars in positive economic impact
to the County over the next 10 years. Partnerships have already been formed with the University of
South Florida, Edison State College and Athleticode. The Collier County Medical Society and the Florida
Medical Association have also endorsed the project.
. This represents an opportunity to leverage approximately $600 million for the benefit of Collier County--
$ 130 million in State funding as well as private, grant and other Lab funding in the range of $400 to $500
million.
. State and Collier County vetting processes will assure that the Collier County $ 130 million match is a wise
nvestment that will pay back well into Collier's future.
11
Agenda Item No, 16F2
. '" , . January 11, 2011
Economic Gardening IS an innOvative, entrepreneur-centered economic development strategy focusing on a 10ng-t~ElpPtcmcto
designed to generate new jobs from the community's existing base of businesses with high growth potential. The execution of
Economic Gardening is based on studies that show second-stage companies (those that have grown beyond start-up but have not yet
grown to maturity) create a disproportionate amount of new jobs over time.
In Florida, for example, second stage companies accounted for 5.2% of resident companies in 2008. The same year, those second
stage companies accounted for 29.8% of jobs in our economy. By focusing our energy and resources on a relatively small number of
entrepreneurs and CEOs of second stage companies, we can have a positive effect on a large number of jobs. In addition, second stage
companies tend to face common challenges related to growth, regardless of industry, so tools have been developed that address those
common challenges.
Economic Gardening was first developed by Chris Gibbons in Littleton, Colorado as a demonstration program and has since been studied
and implemented in communities across the country. The state of Florida adopted the most comprehensive version of any state when
the legislature passed the Economic Gardening Pilot Program in 2009, which offers technical and financial assistance to second stage
companies, and ultimately accelerates their growth.
The EDC is committed to the Economic Gardening approach to economic development, and has been selected as one of six Regional
Hubs in the state to work with the Florida Economic Gardening Institute to provide Technical Assistance to entrepreneurs in our area.
Upon receiving this service one entrepreneur wrote, "The Technical Assistance team produced actionable information that I was able to
use to produce immediate results and will continue to use to adjust my mid and long term growth strategies:'
Economic Gardening Partnership with Bank of America
The EDC and Bank of America have embarked on a partnership in support of Collier County's existing
second stage companies through the EDC's Economic Gardening program. Bank of America, through its
generous sponsorship, demonstrates its commitment to economic development and the retention and expansion of existing industries.
Bank of America "...
~
r
"Bank of America understands that economic development is key to recovery in our local communities. In addition to general economic
activities to retain and attract, the growth and expansion of existing businesses creates the foundation and consistency necessary for
stabilization. We are pleased to support the EDC in its economic stimulation efforts," said Gerri Moll, president, Lee and Collier Market.
Common Struggles of Second Stage Entrepreneurs:
. It is "lonely at the top': Entrepreneurs of second stage companies are rarely able to confide in their staff about challenges they face, al.
they feel as if the world is on their shoulders.
. Time is their biggest commodity, not money. These entrepreneurs are often so busy working in their business that they barely have
time to work on growing their business.
. There is still an 'ad hoc' management style. As the employee count grows and processes become more complex, the ad hoc
management style that worked when the company was very small will become ineffective.
. Paralysis by analysis is common. When an entrepreneur needs to make a decision concerning the growth direction of his/her company,
there is an overwhelming amount of conflicting information available on free websites, which leads the person to either wait to make an
important decision, or to act without accurate information.
How Economic Gardening Benefits Second Stage Entrepreneurs:
. The CEO Nexus Forums, held quarterly, present opportunities for peer learning, where entrepreneurs can communicate with others who
share their struggles and quickly gain insight into strategies that worked or didn't work for their peers. These Forums also spotlight a CEO
who has successfully maneuvered his company through second stage and can share his wisdom.
. CEO Roundtables offer 12-15 non-competing CEOs to share challenges, experiences and problem-solving ability in a confidential
environment. The Roundtables are led by a facilitator who keeps the conversation productive and makes best use of the time.
. Through the GrowFL Technical Assistance program entrepreneurs gain free access to tools like competitive market analysis and search
engine optimization that often cost a significant amount of money. These tools are operated by a group of expert analysts that has been
assisting second stage companies for many years.
. While the three tools mentioned above aim to help entrepreneurs make quicker, better growth decisions, the state of Florida recognized
that those decisions often trigger a need for greater capital. Given that need, and the current lending environment, the state offered an
Economic Gardening Loan Program that allows second stage growth companies to access up to $250,000 at 2% interest.
The Economic Gardening program has served 57 unique companies this year, and 40% of those companies have participated in more
than one program. Companies participating in CEO Roundtables, GrowFL Technical Assistance or the Economic Gardening Loan Program
are considered projects, and their job retention and creation is watched closely to track success.
Sixteen companies have participated in Economic Gardening at a project level during this fiscal year. Those projects account for 419
existing jobs, and the companies anticipate creating 68 new jobs within a year. 12
CEO Forums
The EDC has organized four CEO Nexus Forums this year. Each Forum has been
generously sponsored and hosted by the presenting CEO. At each event the EDC asks
"ndees to complete a feedback form, helping us to better position future programs
J be sure that the CEOs are receiving the intended value.
Agenda Item No. 16F2
G anuary tJ,orZP;,l..1
ta.of $0
.L~ i .J'
iiin C;r()Ll,!f/
, t .. : : ~
November 16,2009
The inaugural CEO Nexus Forum was hosted and sponsored by Arthrex, Inc. Reinhold Schmieding, the company's founder,
gave a presentation about his keys to success and then answered questions by those present. CEOs from 23 companies
attended the event, along with key staff and members of the EDC Board of Directors. Feedback forms indicated that
attendees felt the subject matter, location and social portion of the evening were very valuable.
February 22, 2010
Theo Etzel, President and CEO of Conditioned Air Corporation of Naples, hosted and sponsored the second Forum of the year
and drew CEOs from 13 companies. Theo's presentation was especially relevant to the audience, because he has recently
taken his company from second to third stage. Again, feedback forms confirmed that the attendees received valuable
information and time together.
May 25, 2010
The third Forum was hosted and sponsored by Naples Bath and Tennis Club, which is one of many ventures that the speaker,
Craig Bouchard, is involved in. His company, Esmark Corporation, grew from Stage 1 to Stage 4 in four years, and his story
was enthralling. The event drew 23 attendees from 18 companies. Although the CEOs expressed that many of his "creative
financing"techniques didn't directly apply to them, they greatly appreciated his insight into risk management.
August 24, 2010
Structure Medical, LLC was the host and sponsor of the fourth CEO Nexus Forum and saw the greatest attendance to date,
. '+h 42 attendees from 23 companies. Len Zaiser, Sr., who has successfully started, operated and exited four companies
ke about exit strategy. For the final Forum we used a much more in depth feedback form, which garnered very postive
feedback.
CEO PeerSpectives Roundtables
The EDC identified prospects for a CEO Roundtable and gathered them together for an orientation on February 23, 2010.
Steve Quello introduced the purpose and format of the Roundtable to attendees, many of whom enrolled. The group
fluctuated in size for the first few months, as some people realized the time commitment was too great, and others joined
in. The Roundtable currently has 11 participants, all of whom have expressed that they have made positive changes in their
businesses as a result of the feedback they receive from peers.
Other Events/Activities
Tammie Nemecek and Brooke Gabrielsen gave numerous presentations to community, industry, chamber, professional and
other groups to spread the word about services available. We also trained two key volunteers to make presentations, in
orderto spread our reach. Although those presentations were not directly made to second-stage entrepreneurs, they have
served a valuable purpose in the"find them"part ofthe'Find them, Serve them, Keep them' theory.
Tammie Nemecek attended two retreats at the Edward Lowe Foundation focusing on implementation of Economic
Gardening. Brooke Gabrielsen attended GrowFL partner meetings in Orlando and attended meetings or held phone
conversations with other practitioners around the state who were interested in comparing best practices for implementation
of an Economic Gardening program. Brooke Gabrielsen also spoke on a panel at the Florida Economic Development Council
(FEDCl Annual Conference about program development and implementation at a regional level.
I=:"'::jlly, the EDC promoted the Second Stage CEO Summit to Economic Gardening participants and one CEO, Bill
bmann of Mr. Shower Doors, attended the event. Brooke Gabrielsen and Tim Cartwright also attended to facilitate Bill's
introductions and to learn about how the event was executed. While there aren't any immediate plans for a Summit in
Southwest Florida, the experience will undoubtedly encourage more CEOs to participate in future events and will eventually
translate to an event in our area.
13
Project Innovation
Action to Power our Local Economy
ABCs of Project Innovation: ADVOCACY, BENCHMARKING, CONNECTIVITY
Action Projects for Producing Success (APPS)
APPS are phase 3 phase of Project Innovation. These community-based initiatives involve specific actions and
projects with goals and milestones. The APPS align with the goals of Project Innovation and affect at least
one of the six drivers. There are currently 28 APPS underway. Endorser organizations are excited to share
their APPS and successes with the community as an integral part of Project Innovation. All APPS must go
through an extensive approval process. This involves the submittal of the APP application to the Rudder Team.
After the Rudder Team determines the APP can move forward, the applicant must present it to the Endorser
Organizations. The Endorsers discuss the APP and vote on it. A simple majority vote approves the APP.
,
Page 19 of 30
Community of Innovation Programs:
....
.- ~".
: PRQjECT INNOVATION
... . .~ ...'ff [!Dnom)' Building lor Collier County
., . www.pro;ectinnovation.cc
Community of Innovation Project Launch
December 15, 2009
Jeff Lytle, Editorial Page Editor and Host of One-On-One with Jeff Lytle moderated an endorser panel which
explained and discussed the work of the endorser organizations over the summer months and each of the six
drivers that drove the identification of the Action Projects for Producing Success (APPS).
Community of Innovation: Think Differently, Act Differently
Community of Innovation Opportunity Drill
March 25,2010
Project Innovation Co-Chair Chris Doyle presented the idea of an Opportunity Drill to the Project Innovation
team to assist the community in preparing for economic diversification opportunities. The audience was asked
to suggest hypothetical economic development opportunities to"run through the drill': It provided insight
into the community's response to an opportunity, including support and plan development. The audience
generated more than 20 scenarios of various opportunities they would be willing to support.
Community of Innovation with Mike Hyde and Rick Woychick
April 29,2010
Project Innovation Endorser Organizations and the community met at the Telford Education Building of
NaplesCommunity Hospital to discuss opportunities for economic diversification and cluster creation in Collier
County. The program featured guest speakers Rick Woychik and Mike Hyde of The Jackson Laboratory in Bar
Harbor, Maine. Hyde, Vice President for Advancement and External Relations, provided a history of the Lab,
which was established in 1929 in a quest to understand cancer. Woychik, President and CEO, explained the
research conducted by the lab and its focus on genomics.
Community of Innovation with PricewaterhouseCoopers
June 3, 2010
Project Innovation Endorser Organizations, Corporate Supporters and community members gathered at the
Naples Beach Hotel & Golf Club to discuss personalized medicine and community partnerships as they relate to
cluster development and the proposed The Jackson Laboratory- Florida.
The two hour program featured guest speakers Jason Gagnon, manager with the life sciences division of
PricewaterhouseCoopers; Karen Holbrook, vice president for Research and Innovation at the University of South
Florida; and Chuck Hewett, vice president and chief operating officer of The Jackson Laboratory.
Community of Innovation Luncheon
June 14,2010
Senator Jeff Atwater, candidate running for the chief financial officer position in the Florida cabinet, addressed
attendees of the Community of Innovation luncheon held in the Telford Education Center at Naples Community
Hospital. Atwater discussed economic issues facing Florida and Collier County. He reviewed his successful
effort sheperding a $50 million appropriation for the Innovation Incentive Fund Program, part of a three year
commitment of $130 million to establish The Jackson Laboratory- Florida.
-
14
Project Innovation
Action to Power our Local Economy
ABCs of Project Innovation: ADVOCACY, BENCHMARKING, CONNECTIVITY
Kudos to Project Innovation:
Collier County Commissioners Proclaim
Project Innovation Day
December 1, 2009
Project Innovation Wins Statewide
IT Florida Award
The EDC was honored
by the Florida
Commissioner of
Education and the
Florida Education
Foundation with a
Business Recognition
Award for Project
Innovation
Item No. 16F2
January 11, 2011
Page 20 of 30
Tammie
Nemecek
Accepts
ULl's
Pathfinder
Award
for her
Ir"l'""t.rlnrrh;r"\
IC:UUC: 1..)1 II}J
in Project
Innovation
Project Innovation RudderTeam
The Project Innovation RudderTeam is comprised of the Driver Team Chairman and they guide/steer the
Project Innovation programs.
Project Innovation Driver Teams
The DriverTeams deliver the ABCs of Project Innovation. The six teams, comprised of volunteers from
Project Innovation Endorser and Support organizations, are self-managed groups to support Project
Innovation advocacy, determine and set benchmarks, and enhance connectivity between driver teams,
endorser organizations and the community.
Quality of Place
Talent
Business Climate
Innovation
Infrastructure
Governance
15
)' I . Ed... . Agenda Hem No. 16F2
roJect nnovatlon n orsers ......-. ......... ... ..January11,2011
Jroject Innovation Endorsers consist of non-profit and public sector partners from throughout Collie~~JOttn~.30
:urrently, there are 76 endorser organizations. These organizations will meet every 5 weeks to review Driver Team
v'hat Interactive
nerican Institute of Architects
Ie Maria University
lyshore Cultural And Performing Arts Center
lyshore Gateway Triangle Community Redevelopment Agency
~nturylink
li1dren's Museum of Naples
ty of Marco Island
ty of Naples
)lIier Building Industry Association
)llier County Audubon Society
)lIier County Board of Commissioners
)lIier County Medical Society
)lIier County Presidents Council
)mmunity Foundation of Collier County
mservancy of Southwest Florida
strict School Board of Collier County
Irly Learning Coalition of Southwest Florida
1st Naples Civic Association
lstern Collier Chamber of Commerce
:onomic Development Council of Collier County
:onomic Development Foundation
)C 3G Coalition
lison State College- Collier Campus
lucation Foundation of Collier County
:press Employment Professionals
::>rida Chapter, The Jackson Laboratory National Council
;CU Small Business Development Center
::>rida Gulf Coast University
lrida Manufacturing Extension Partnership
::>rida Tax Watch
::>rida Wildlife Federation
1I.1N, Growing Associates in Naples
)Iden Gate Civic Association
"eater Naples Better Government Committee
eater Naples Chamber of Commerce
Jadalupe Center of Immokalee
Jlf Coast Venture Forum
Jlfshore Association of Condominiums
;panic Chamber of Southwest Florida
Hodges University
HR Collier
Immokalee Community Redevelopment Agency
Immokalee Foundation
iTECH - Immokalee Technical Center
Junior Achievement of Southwest Florida
Leadership Collier Foundation
League of Women Voters
Lieutenant Governor Jeff Kotkamp
Marco Island Chamber of Commerce
N.A.P.L.E.s.
NAACP Collier County
Naples Alliance For Children
Naples Area Board of Realtors
NAIOP National Association of Industrial and Office Properties
Naples Backyard History
Naples Botanical Garden
Naples Marco Island Everglades Convention & Visitors Bureau
Naples Orchestra & Chorus
Naples Town Hall Distinguished Speakers
NCH Healthcare System
Northern Trust Bank
Peridot Condominium A.ssociation, !nc.
Regional Business Alliance of Southwest Florida
Royal Palm Academy
Ruby Condominium Association, Inc. at Lely Resort
SCORE Naples, Chapter 573
Sea crest Country Day School
Southwest Florida Chapter of BioFlorida
Southwest Florida Regional Planning Council
Southwest Florida Regional Technology Partnership
Southwest Florida Workforce Development Board, Inc
Southwest Regional Manufacturers Association
Tamiami Angel Fund
United Arts Council of Collier County
Urban Land Institute - Southwest Florida District Council
Young Professionals of Naples
16
Increasing Awareness Through Diverse Print and Media Campaigns
The EDC utilizes advertising in select business publications, integrated marketing programs,
public relations and informative website design to reach decsion makers.
Enhanced advertising and public relations programs focus on increasing knowledge of
of Collier County and identifying it as a business destination and relocation/expansion
site.
Agenda Item No. 16F2
January 11 ,g011
Page 240f;:?O
,.If:'ili'('$~::;';~
SOUTHWEST
FLORIDA
A b'f'qh~er pille!' to an buSjrl!':'3F
Leveraged resources through integrated regional marketing and branding with the Southwest Florida
Economic Development Partnership, includes Charlotte, Collier, Lee, Glades and Sarasota Counties.
A Brighter Place to Do Business
The new Southwest Florida regional brand was
implemented and kicked off a multi-faceted campaign.
"(lUlHW;-"r'fn'~' This included a display board in the Southwest Florida
International Airport, teaser print ads, banner ads, website,
press kit and public relations impact mailer.
-'.; "! \.* !1'--~.",'1f:\AA~ w::1Ylo'.....!'Rt 'T".y,
Regional Branding Activity Summary
. Overall, the search engine optimization efforts continued to supply first page
results for"Southwest Florida Economic Development:'
. Traffic in Florida was strong and Ontario, Washington and California showed
significant interest.
,'ay-per-click (PPC) advertising provided 55% of lifetime web traffic in only six months
of running, showing that keywords and ad content were very effective in driving traffic
to the website. It also provided over 270,000 relevant impressions.
. PRWeb Distributions provided over 243,000 impressions and almost 10% of visits. It
was one of the top referring domains.
. Banner marketing generated over 11 % of the total traffic.
"..,.-.,---.--
-----_.~_.
-----.-.-.-
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_.___.A___.....-."
R;~~;=~~:
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ABnghterPiace.c.m . Paid placements (banners, PRWeb and PPC) provided over 76% of traffic over the
lifetime of the site, indicating that these targeted mediums were very effective and
were key in developing traffic for the site.
. The top referring websites were Google, Florida Trend, PRWeb and Enterprise Florida.
VVGCU Your Voice: The Economy
The EDC sponsored and Tammie Nemecek served as a panelist on the program about the
region's future in regard to economic growth. It explored the current economic climate
as well as the ideas and industries that will contribute to Southwest Florida's new era of
economic growth and success. A panel of economic leaders and prominent, regional CEOs
:Ired theirthoughts and expertise about a future built on high-wage jobs in targeted high technology
",dustries such as healthcare, life and environmental sciences, information technology and specialty
manufacturing.
\A/Gel)
Ons ~
17
Social Media Enhances Marketing Initiatives
The EDC utilizes social media to reach a broader based audience as
part of its communications strategy.
Facebook: www.Facebook.com/Project Innovation (560 members)
TVv'itter: www.Twitter.com/EDCCollier (292 followers)
You Tube: www.YouTube.com/EDCCollier (55 videos uploaded with a
total of 2,880 views)
Public Relations
Guest editorials, blogs, e-mail blasts and press releases are examples of how the EDC
promotes its mission and strategies to the community. There were over 200 EDC
media references and EDC originated content topped 95. The EDC also conducted
over 80 campaigns to promote successes and events. Over 1700 people attended EDC
events in the 2010 fiscal year.
Agenda Item No. 16F2
1
o
faceb[ja).ic. ;
YoumLtJ
Broadcast Yourwlr-
Utilizing .Blogs to
effectively communicate
Diverse Marketing Reaches New
Audiences with Monthly Articles in D'Latinos and Gulfshore Business
NOURISHING A
NEW ECONOMY co::
1"';.0',.;,),.." i "v,,"!)~. nl';'il!n' j'I",i"'~,,<; "'''' i,"c"\ ,.,)~,."~,,
,."'."''''''''''''''-
"."..-"',""',."',,.~ "
r,~""""_'~_."""__~ -"""___'_"_'" ....~.-'_..~
L---o
The EDC in the News
Florida Bill Proposes Jackson Lab Contribute More Funds to New Site... GenomeWeb Daily News - Alex
Philippidis - Mar 30,2010
Immokalee brewery could benefit from bill to lure foreign investors to US... Naples Daily News - Tracy X.
Miguel - Mar 27, 2010
Proposed genetics research facility could pump millions into Collier County Naples Daily News - Liz Free-
man - Mar 26,2010
"EDC Launches New Outreach Campaign: Grow Collier" - June 22,2010
"Jackson Lab could be start of biomedical hub in Collier, officials say;' Liz Freeman, Naples Daily News - June
21,2010
"Edison College considers charter high school as Jackson Labs neighbor;' Leslie Williams Hale, Naples Daily
News - June 20, 2010
"Crist signs off on state budget, Collier County's Jackson Labs expansion;' Liz Freeman, Naples Daily News
- May 28, 2010
"Immokalee grower building 22,000-square-foot vegetable processing plant;' Laura Layden, Naples Daily
News - May 26, 2010
"Collier looks at new 'innovation zones'to raise money for economic growth;' Liz Freeman, Naples Daily
News - May 8,2010
18
Educate, Inform and Involve
Page 24 of 30
Investors of the Economic Development Council of Collier County (EDC) are an integral part of the
organization that supports effective business outreach efforts among existing companies in Collier County.
Volunteers from investor companies spend untold hours in the community sharing information about
our services and educating others about the successes surrounding the EDC's effort to diversify the local
economy.
Educate.. .
It is our goal to educate our investors and the community on the important work that is conducted to
make Collier County an even better place to live, work and play. We educate investors about economic
development, the services and programs that are available to local businesses and its ever-increasing
value to the entire community. It is through our business outreach efforts, committee participation and
varied programs that we are able to provide a deeper understanding of what economic development is all
about.
Inform...
We strive to provide regular updates on services available, companies assisted, etc. Through EDC's website,
monthly newsletters and programs/events, we are able to regularly update investors on the various pro-
grams undertaken by the EDC and issues that impact our region.
Involve.. ,
Business Outreach
Opportunities to make a difference include participation on advisory boards and committees. These
groups mirror the initiatives of the EDC and provide meaningful opportunities to support our efforts. From
the Investor Advisory Board to the Economic Gardening Task Force, local leaders provided us with the op-
portunity to extend our business outreach to existing businesses. During a recent phone campaign, board
members were able to make more investors aware of events that educate the community about economic
development. Through the Economic Gardening initiative, participants in the Grow Collier Campaign,
touched approximately 400 existing businesses in 60 days and were able to gather information that will
assist local companies.
Fundraising
In addition to traditional fundraising methods, we continue to explore new avenues to increase our fund-
ing sources. This year we researched and applied for federal and state grants. We achieved success with
a few of these new ventures and we will be able to continue our outreach to second-stage CEOs and add
services to assist new and emerging businesses in Collier County.
19
Monthly Investor Meetings
,
Page 25 of 30
The EDC hosts Monthly Investor Meetings to update and relay information to stakeholders on important
topics in economic development and EDC accomplishments. Speakers have included:
October 2009: Joe Bouch, President; Chisano Marketing Group
November 2009: Randy Berridge, President; Florida High Tech Corridor
December 2009: Amy Evancho, President; Florida Economic Development Council.
January 2010: Mark Vitner, Senior Economist & Managing Director Securities and Investment
Group,Wells Fargo Securities, LLC.
February 2010: Susan McManus President; Education Foundation and Dr. DennisThompson,
Superintendent of Collier County Public Schools
March 2010: Manuel Mencia, Senior Vice President and Chief Operating Officer of the International
Trade and Business Development unit of Enterprise Florida.
April 2010: Southwest Florida Regional Economic Development Partners
May 2010: Mark Morton, Vice President of Lykes Land Investments, Inc.
2009 Pre-Legislative Luncheon November 24, 2009
On November 24, 2009, the EDC held its annual Pre-Legislative
Luncheon at the Club at the Strand. During this annual luncheon,
the Collier County Legislative Delegation answered questions from
the attendees on the upcoming 2010 Florida Legislative Session.
Panelists at the Pre-Legislative
Luncheon discuss the upcoming
legislative session.
2010 Post-Legislative Luncheon June 9, 2010
Economic diversification and job creation were hot topics at the annual Post-
Legislative luncheon.The Collier County Legislative Delegation, moderated by
Florida House of Representatives Chief of Staff J. Dudley Goodlette, provided
the audience with an overview of key legislation passed as well as insight into
the session as a whole.
The panel of legislative delegates included State Senator Garrett Richter and
State Representatives David Rivera, Trudi Williams, Matt Hudson and Tom
Grady. They answered questions from Goodlette as well as from the audience.
Sponsored by Teco Peoples Gas and CenturyLink, it was held at the Club at The
Strand Naples.
Attendees at the Post-Legislative
Luncheon listen to the Collier County
Legislative Delegation.
3rd Annual Tee Up for Diversification Golf
Tournament August 20, 2010
The Tee Up for Diversification golf tourament fundraiser
was held at the Estuary at Grey Oaks Country Club.
The revenue raised at the tournament supports EDC
initiatives that sustain the local economy through
diversification.
20
Governor's Council
Page 26 of 30
Co-Chairmen Allen Weiss, NCH Healthcare System, and David Call, Fifth Third Bank, kicked-off the
Governor's Council in February 2010.
The Council provides a forum for Naples-Collier County business leaders to discuss and provide suggested
solutions to issues and opportunities impacting the region's economic development activities. The
objectives of the group are to:
. Bring together key CEO's that have the ability to create momentum and to affect change
. Identify the most important issues impacting our region and meet to discuss and offer
input toward solutions
. Expand awareness of EDC's mission and broaden support for the major initiatives of the
five-year strategic plan that include Economic Gardening, Project Innovation, Business
Expansion and Attraction, Marketing and Regional Branding. The Governor's Council meets
quarterly.
Participation in this Council includes the top executives from organizations that contribute significant
support to the EDC and these "by-invitation only" events are also sponsored by other EDC investors.
Events have included:
."The Statewide Road Map - Five Year Plan" hosted by Naples Grande
."Future of Healthcare in Collier County" hosted by NCH Healthcare System
."C1ean Green Technology" hosted by the Naples Bay Resort
J.ankofAmerica ___
~
Participants in the Governor's Council include the following companies:
.
IBERIABAl~1(
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21
2010 Fiscal Year
Financial Reporting
Page 27 of 30
Company Name
Incentive Program
Amount
Advocate Air
Anchor Health
Hole Montes
Pace Center for Girls
Job Creation/OTI
Job Creation
Broadband Infrastructure
Broadband Infrastructure
$7,666.66
$10,000.00
$8,334.00
$8,333.00
Total
$34,333.66
PUBLIC SECTOR
Personnel
$318,203.35
$81,796.65
$400,000.00
Marketing
Total
""
22
Follow us on:
ECONOMIC
DEVELOPMENT
COUNCIL
of Collier COUllt:r.. Florida
Growing Great Ideas
SM
Economic Development Council of Collier County
3050 North Horseshoe Drive, Suite 120
Naples, FI 34104
Phone:239-263-8989
Fax: 239-263-6021
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www.Facebook.com/EDCCollier
www.Twitter.com/EDCColl ier
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Agenda Item No, 16F2
January 11, 2011
Page 28 of 30
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