Agenda 06/12/2018 Item #16F 306/12/2018
EXECUTIVE SUMMARY
Recommendation to initiate a process to create a Strategic Plan to guide the future development of
arts and culture activities in Collier County, authorize necessary budget amendments, and make a
finding that this expenditure promotes tourism.
OBJECTIVE: To create a long-range strategic plan to guide arts and culture development and
programming throughout the community, thereby leveraging funds, deconflicting efforts, and promoting
Collier County as an arts and culture destination.
CONSIDERATIONS: As recently shared with the Board of County Commissioners by the United Arts
Council, the Arts & Economic Prosperity 5 national economic impact study found that the nonprofit arts
and culture industry generates $107.7 million in annual economic activity in Collier County, supporting
2,923 full-time equivalent jobs and generating $10.8 million in local and state government revenues. Arts
and culture is both a tourism generator and an economic generator for our community. Visit Florida has
also reported that 65% of visitors to Florida participate in culturally based activities during their visit.
Several arts and culture organizations in Collier County are in various stages of development or
expansion plans, and several have shown support for a long-range plan of development of future arts and
cultural facilities, special events and new and existing arts and cultural programming. A well -constructed
long-rang plan will help to identify what is currently in place, what is needed for expanding our arts and
culture offerings and what funding sources could be available to support that future growth. A strategic
plan for arts and culture will also help to avoid duplicating efforts in facilities, fund raising and guide both
government and the private sector in providing a unified community vision resulting in establishing
Collier County as an arts and cultural destination.
Discussions have already taken place with United Arts Council of Collier County, TheatreZone, Artis -
Naples, Opera Naples, CAPA Cultural and Performing Arts Center, Naples Art Association, Collier
Citizens Council, The Naples Players, Marco Island Center for the Arts, Gulfshore Playhouse, Naples
Botanical Garden, Naples Zoo, Classic Chamber Concerts, Friends of the Library, Stay in May,
Corkscrew Swamp Sanctuary & Blair Audubon Center, and The Marco Players. These discussions have
resulted in strong support for a long-range arts and culture strategic plan for Collier County.
Interested organizations agree that a ten-year plan is needed, with at least five-year updates. The scope of
such a plan should include (though not be limited to) the following:
1. Quantify and then communicate to stakeholder groups in the arts and culture community and to
our residents the importance of the arts to the local economy and the community’s quality of life.
2. Evaluate the importance of the arts to our community and what level of private sector support can
be expected with government support as needed.
3. Develop an inventory of existing arts and culture offerings and their locations.
4. Evaluate current venue capacity for sustainability and future growth of arts and culture in our
community.
5. Conduct a needs assessment for performing and visual arts spaces and examine revitalizing
existing spaces or the development of new ones.
6. Facilitate organizations to share and collaborate use of current and future performing and visual
arts venues.
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7. Evaluate the concept of cross-overs, wherein the arts are coupled with locales or events that are
not solely arts-related, thereby exposing arts and culture to new audiences.
8. Evaluate creating a “cultural headquarters” in Collier County that would serve as a central
resource for expanding current offerings and planning future arts and culture venues and
programming for the community.
The Collier County Community Foundation has agreed to present the concept of the arts and culture
strategic plan to donors that may have an interest in supporting this initiative. The cost of hiring a
consultant to guide the planning process is estimated to be approximately $100,000 depending on the
scope of the work and the length of time to develop that plan. Collier County would be in a position to
provide some matching funds for that strategic plan development.
FISCAL IMPACT: There is currently $1.3M in TDC-supported Non-County Museums Fund (193)
reserves that could be designated for strategic plan development, preferably as a match to privately raised
funding, not to exceed $50,000. Use of these funds would require Board approval and a budget
amendment to move these funds to TDC Promotion Fund (184).
GROWTH MANAGEMENT IMPACT: No growth management impact is associated with this action.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 8-0 at the May 29, 2018 meeting.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney, raises no legal
issue at this time, and requires majority vote for approval. -JAK
RECOMMENDATION: Recommendation to initiate a process to create a Strategic Plan to guide the
future development of arts and culture activities in Collier County, authorize necessary budget
amendment , and make a finding that this expenditure promotes tourism.
Prepared by: Commissioner Penny Taylor
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.3
Doc ID: 5796
Item Summary: Recommendation to initiate a process to create a Strategic Plan to guide the
future development of arts and culture activities in Collier County, authorize necessary budget
amendments, and make a finding that this expenditure promotes tourism.
Meeting Date: 06/12/2018
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
05/29/2018 3:27 PM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
05/29/2018 3:27 PM
Approved By:
Review:
Tourism Ed Caum Deputy Director Review Completed 05/29/2018 4:35 PM
Tourism Jack Wert Director Review Completed 05/29/2018 4:37 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 05/30/2018 9:16 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 05/30/2018 9:44 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 05/31/2018 9:01 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 06/01/2018 2:19 PM
County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 06/03/2018 9:11 AM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 06/03/2018 8:56 PM
Board of County Commissioners MaryJo Brock Meeting Pending 06/12/2018 9:00 AM
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