Agenda 01/24/2012 Item #13B11/24/2012 Item 133.1.
EXECUTIVE SUMMARY
Community Redevelopment Agency FY2011 annual performance appraisal review for the
Bayshore Gateway Triangle CRA Executive Director
To complete the FY2011 annual performance appraisal for the
e CRA Executive Director, and waive annual Merit Pay Award.
BACKGROUND: The Bayshore Gateway Triangle CRA Executive Director is a CRA contract
employee that reports directly to the CRA Board and manages four CRA employees. He
routinely meets with the CRA Board's appointed Local Advisory Board and Board of County
Commissioner's (BCC) two Municipal Service Taxing Units Advisory Committees, to plan and
execute the CRA/MSTU Master Plans. He meets collectively and individually (when required)
with CRA/BCC Board members to conduct business and budgetary matters. The CRA Local
Advisory Board meets annually to determine the annual Plan of Work and .then meets with the
CRA Board in January to review and recommend approval of the plan.
As -background, at a regularly scheduled BCC /CRA Board meeting on October 28, 2008, the
CRA Board tasked the County Attorney to modify the performance evaluation process, for the
CRA Executive Directors (BCC minutes & CRA Resolution 2008 -371 are attached as back up).
CO1LW RR I M: The Executive Director provided an appraisal evaluation form to the
nine (9) CRA Advisory Board members and the summary of their score sheet is attached as
Exhibit A. The two (2) respective Bayshore Gateway Triangle CRA area Commissioners
(Districts 1 and 4) were provided the same appraisal evaluation form and their completed
evaluation forms are attached as Exhibit B. .
The CRA Executive Director's Employment Agreement provides for a b= sum Merit Pay if
the CRA Board feels that the Executive Director has "met ", "exceeded" or "far exceeded" the
Board's expectations for the previous year. Merit pay may be awarded from 3% (minimum) to a
10 % (maximum). By the existing contract, merit adjustments shall be awarded as a lump sum
payment and not be added to his salary base:
For the fourth consecutive year, the Executive Director voluntarily waives sumd
merit pay award RMviliN of the employment contract.
FISCAL M,A! Atone. In accordance with BCC FY2012 Budget Policy, no Cost of Living
Allowance (COL was awarded
LEGAL, CONSIDERATIONS: This item has been reviewed and approved by the County
Attorney's Office, requites a majority vote, and is legally sufficient for Board action. JAK
GROWTH 1VIANAEMENT Il►�A_CT: None.
RECOMMENDATION: That the CRA Board completes the annual performance appraisal
process for the Bayshore Gateway Triangle CRA Executive Director and waives the provision
for an annual merit pay award this year.
Prepared by: David L. Jackson on December 31 2011
Executive Director, Bayshore/Gateway Triangle Community Redevelopment Agency
Packet; Page -109o-
COLLIER COUNTY
Board of County Commissioners
Item Number: 13.6.1.
1/24/2012 Item 13.6.1.
Item Summary: Community Redevelopment Agency FY2011 annual performance
appraisal review for the Bayshore Gateway Triangle CRA Executive Director (David Jackson,
Executive Director, Bayshore Gateway Triangle CRA)
Meeting Date: 1/24/2012
Prepared By
Name: JacksonDavid
Title: Executive Director, CRA,
12/14/20114:27:22 PM
Submitted by
Title: Executive Director, CRA,
Name: JacksonDavid
12/14/20114:27:23 PM
Approved By
Name: KlatzkowJeff
Title: County Attorney,
Date: 1/11/2012 2:59:52 PM
Name: KlatzkowJeff
Title: County Attorney,
Date: 1/11/2012 3:40:07 PM
Name: FinnEd
Date: 1/13/2012 6:12:27 PM
Name: OchsLeo
Title: County Manager
Date: 1/16/2012 3:55:09 PM
Packet Page -1091-
1/24/2012 Item 13.B.1.
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1/24/2012 Item 13.B.1.
Packet Page -1093-
1/24/2012 Item 13.6.1.
B A Y S H 0 R E
GATEWAY
" TRIANGLE ^
December 5, 2011
CRA Board
Commissioner Dear Commissioner Coyle,
James N. Coletta
Commissioner Attached is my January 1, 2011 to December 31, 2011 Performance Appraisal
Fred W. Coyle
evaluation form. This year's process requires my "evaluation" to be forwarded
Commissioner through the CRA Advisory Board to Commissioners Coyle and Fiala for their review.
Donna Fiala g rY Y
Your evaluations will be presented to the rest of the CRA Board at the January 24,
Commissioner 2012 BCC /CRA meeting Tom Henning g for final Board comment.
Commissioner
Georgia Biller For the last seven years I have provided an appraisal form similar to the
Advisory County Manager Evaluation Appraisal Form with a scoring range between 1 (Below
Board Goal) to 3 (Exceeded Goal). In previous years, the County's Executive Manager
Chairman compiled commissioner's scores for the agenda.
Lindsey Thomas
Karen Beatty Attached to this cover letter is:
Peter Dvorak o Local CRA Advisory Board Evaluation Scores,
Chuck Gunther o My personal goals for the evaluation period — 2011,
o My performance evaluation form for you to score, and
tarry Ingram o My personal goals for next year - 2012. ^
Maurice
Gutierrez My CRA contract allows a cost of living allowance (COLA) increase as
Steve Main awarded by the BCC to county employees. This year a BCC COLA was not awarded;
Bill Neal therefore none shall be allocated.
Honorary
a4vight Oakley Also at the discretion of the CRA Board, an annual merit pay shall be awarded
Vicki Tracy of not less than 3% but not greater than 10% of base pay. This merit award is paid in
CRA Staff a lump sum check and not added to my base pay.
David L. Jackson For the fourth consecutive year, I freely and willingly waive consideration of
Executive an annual merit pay. This commitment will be memorialized in the agenda's
Director
executive summary for the January 24, 2012 CRA Board agenda.
Jean Jourdan
Project Manager It has been a pleasure to serve the community.
Sue Trone Res ectfully submi
Project Manager
David Buchheil
Manager L. Jackson
Project Manager
Executive Director
Ashley Caserta
Grants
Coordinator CRA Advisory Board Evaluation Scores
FY2011 Performance Objectives
CRA Employee Appraisal Foam ^
4969 Bayshore Drive Naples, Florida 34112
P: (239) 643 -1115 F: (239) 775 -4456
Packet Page -1094-
1/24/2012 Item 13.13.1.
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1/24/2012 Item 13.13.1.
B A Y S H 0 R E
GATEWAY
TRIANGLE
FY2011 PERFORMANCE OBJECTIVES
CRA Board Planning
Commissioner Receive BCC Approval - CRA Overlay Update (LDC Update) —2011
James H. Colette Cultural District Concept Plan — 2011
Commissioner Develop Master Plan & Official Area Designation
Fred W. Coyle MSTU Residential Master Plan Approved — 2011
Expand Beautification MSTU Boundary — 2012
DonnrisFiala Update CRA Redevelopment Plan - 2011
Donna Fiala P P
Commissioner
Transportation:
Tom Henning
Bayshore Drive (south) Improvements (MSTU)
Commissioner
Bid and Contract Construction — 2011
Georgia Hiller
Shadowlawn Drive Crosswalk Improvements -2014
Advisory
Thomasson Drive to Hamilton Avenue Improvements (MSTU) -2012
Board
Construction Plans — 2011
Chairman
Infrastructure:
Lindsey Thomas
Design and Fund Pond Public Pathway Amenity
Karen Beatty
Apply for FRDAP Grant — 2010
Vicki I-racy
Complete Construction — 2012
Peter Dvorak
Shadowlawn Residential Stormwater Improvements
Chuck Gunther
Construction Plans — 2011
Complete Construction — 2011
Larry ingrain
Acquire additional land to expand the Triangle stormwater pond
Maurice
Contract for purchase additional parcels — 2011
Gutierrez
Apply for Federal Hazard mitigation Funding — 2011
Steve Main
Design and expand the pond - 2012
Bill Neal
Honorary
Redevelopment:
Bayshore Drive (17 Acres)
Dwight Oakley
CRA & Developer Public- Private - Partnership — 2011
Vicki I-racy
Mini- Triangle Land Assembly for Redevelopment — 2012
CRA & developer Public- Private - Partnership — 2012
CRA Staff
Residential. Infill RFP for Builders — 2011
Bid and construct homes - 2012
David L. Jackson
Executive
Director
Public Relation & Community Outreach:
Positive promotion of CRA area and projects — ongoing
Jean Jourdan
Increased exposure in print and TV media — ongoing
Project Manager
Create History Documentary DVD
Sue crone
Regularly schedule neighborhood informational meetings — semi - annual
Project Manager
Promotion of CRA through web site and electronic newsletter — monthly
David Buchheil Code Enforcement /Safety (ongoin
Project, Manager Increased activity (Code Compliance)
Ashley Caserta Building maintenance and compliance
Grants Continuous presence (Sheriff)
Coordinator Reduce Annual Crime Rate
Improve Aesthetics in the Public Realm (MSTU)
4069 Bayshore Drive d Naples, Florida 34112
P: (239) 643 -1115 F: (239) 775 -4456
Packet Page -1096-
n
1/24/2012 Item 13.13.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
COLLIER COUNTY BAYSHORE GATEWAY TRIANGLE CRA
Name: David Jackson
Title: Executive Director
Review Date: December 31, 2011
Division: CRA
Department: Bayshore Gateway Triangle
Section I - Performance Review
A. 2011 Goals and Objectives: List and discuss major obiectives and rp ojects.
A -1: Planning:
Goal: Complete CRA Overlays and codify into the Land Development Code (LDC) — 2011.
Objective: Complete and submit the Overlay's amendments to pass review of Collier Zoning Department
and Collier Planning Commission and present to County Commission for approval.
Strategy:
(1) Work with Collier Zoning and Planning Review Department to complete the Overlay amendment for
presentation through the review process.
RESULTS: COMPLETE (CRA staff portion). CRA staff has completed a 100% revision of the CRA
Overlays (Gateway - Triangle and Bayshore). Staff s completed work has been submitted to the Growth
Management Division (GMD). The reason the LDC update is not at the BCC level in 2011 is due to
County staff's scheduled review date moved from 2011 to 2012. GMD staff will take the CRA Overlays
through the CCPC and BCC review. This Project will be completed in 2012.
Below Goal
Met Goal
Exceeded Goal
1
2
3
2—
Goal: Cultural District Concept Plan — 2011.
Objective: Develop a Cultural District plan and receive approval from the CRA/BCC Boards.
Strategy
(1) Determine the feasibility to create a cultural district and have it become an economic tool for the
redevelopment area.
RESULTS: PROGRESS IN WORK. In concert with the A -4 Redevelopment Goal: 17 acre parcel PFP
for nixed use redevelopment; staff combined strategic components of this goal into the site development
MPUD. This action negated the need to hire a separate and independent cultural consultant — thus making
this work a collaborative part of the catalyst project. The development team engaged cultural consultants
and held public workshops to determine the local `cultural facilities demand', then developed a `cultural
facility' as part of the 17 acre site development plan. This Project will carry over into 2012.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Packet Page -1097-
1
1/24/2012 Item 13.13.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
Goal: Residential Landscape / Streetscape Plan — (2011).
Objective: Engage residential land owners to determine desired improvements to the public right of way.
Strategies:
(1) Meet with street residents and survey them for desired improvements.
(2) Develop a plan to provide improvements.
(3) Fund and/or coordinate the approved work.
RESULTS: COMPLETE. CRA/MSTU staff developed an overall area landscape and beautification
Master Plan to include all public areas. The Plan has been adopted by the BCC at the October 25, 2011
meeting. CRA/MSTU staff are now implementing the Capital Improvement Plan.
Below Goal
Met Goal
Exceeded Goal
1
2
3
3
Goal: Expand the Bayshore Beautification MSTU Boundary — (2012).
Objective: To receive BCC approval to expand the Bayshore Beautification MSTU boundary and
consolidate redevelopment efforts into adjacent blighted areas.
Strategy:
(1) Secure advisory committee's confidence to expand their mission area.
RESULTS: IN WORK - AHEAD OF SCHEDULE. One -on -one meetings with the District 2 & 4
CRA/MSTU Commissioners indicated that the boundary could be expanded, provided there was
community support. The Bayshore Beautification Advisory Committee completed their Master Plan and
Streetscape Guidelines in September 2011. With this plan they have started a conceptual road
improvement design study for Thomasson Drive and Hamilton Avenue. The public will be engaged and
be a part of the process. Staff will include homeowners outside of the MSTU boundary in the process and
determine if they would voluntarily join the MSTU and be a part of the road improvement project. This
project has started in 2011 and a design will be selected in 2012. The construction of the improvements
will be a 2013 -2014 Project.
Below Goal
Met Goal
Exceeded Goal
1
2
3
3
Packet Page -1098-
1/24/2012 Item 13.6.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
^ Goal: Update CRA Redevelopment Plan - 2011.
Obiective: To complete an update of the original 1999 -2000 CRA Plan.
Strategy
(1) Complete the update using in -house CRA planning staff as a cost - savings measure.
RESULTS: IN WORK. The CRA experienced a significant reduction of CRA TIF Funds in FY2011 due
to the economic downturn and reduction of property values. CRA staff has three planners (2 are AICP .
certified) that are tasked with the conducting the re -write of the original CRA Plan. Doing the work in-
house will save the CRA in the neighborhood of $150,0004200,000. The Plan is adopted by ordinance,
and as such the new Plan will go through the CCPC and BCC review process in order to amend the plan
and ordinance. CRA staff has already received tremendous amounts of public input through the 17 acre
rezoning process, the MSTU Master Plan process and the two stormwater drainage studies; and will
continue to engage the local residents and businesses throughout the process. The Plan is projected to be
completed by December 2012.
Below Goal
Met Goal
Exceeded Goal
1
2
3
2-
A -2: Transportation:
Goal: Bayshore Drive South Improvement Bid & Construction — (2011).
Objective: Bid, hire construction firm and complete the pedestrian facilities and beautification
infrastructure improvement project.
Strategies:
(1) Bid and complete construction of a multi -modal pathway, pedestrian scale lighting and a Florida -
friendly landscape plan.
(2) Work with Naples Botanical Garden to develop a landscape plan and vegetation/plan pallet.
RESULTS: COMPLETE. Under the guidance of the CRA staff, the MSTU has completed the entire
$1.2M project.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Packet Page -1099 -
1/24/2012 Item 13.13.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
Goal: Shadowlawn Crosswalk Improvements - 2014.
Objective: Acquire funding to install sidewalks in the Shadowlawn residential neighborhoods.
Strategies:
(1) Coordinate planning with Shadowlawn Elementary School.
(2) Collaboratively assist Shadowlawn School and Collier Pathways Department.
(3) Apply for "Safe Routes to School" grant.
RESULTS: IN WORK - PENDING GRANT FUNDING. In 2010 a grant of $305,578 for new
sidewalks was received on behalf of the school that will be available in FY2014. This Project is on hold
until FY2014 funding is received. Working in conjunction with FDOT and MPO Pathways Committee,
three other Shadowlawn residential streets will have sidewalks installed at MOT expense: Calusa &
Caledonia Avenues and Andrew Drive. There is not a set date for this Project — depends on FDOT
funding.
Below Goal
Met Goal
Exceeded Goal
l
2
3 .
Goal: Thomasson Drive to Hamilton Avenue Improvements — 2012.
Obiective: Develop plans and budget funds to complete improvements to public transportation, pedestrian
mobility, stormwater drainage and street beautification.
Strategies:
(1) Coordinate planning and funding with the Bayshore Beautification MSTU.
(2) Develop preliminary street design concepts.
RESULTS: IN WORK - ON SCHEDULE. The CRA/MSTU staff has met with area developers, Collier
Enterprises, Botanical Gardens, and Collier GMD Transportation to discuss improvements to these two
streets. A consultant has been retained to engage the local public (residents and businesses) to develop
conceptual street improvement designs with cost estimates. The MSTU Advisory Committee agreed to
collaboratively design and install future improvements, provided an MSTU boundary expansion to the
Sabal Bay PUD parcel can be accomplished. This project was started in October. Pending completion of
the conceptual design, construction documents will start in 2012 for bids to be advertised in 2013.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Packet Page -1100 -
r
1/24/2012 Item 13.13.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
A -3: Infrastructure:
Goal: Acquire additional land to expand the Triangle stormwater pond — 2011.
Objective: Become a collaborative partner in the Collier County Stormwater Management Plan for the
Gateway Triangle portion of the CRA.
Strategies:
(1) Determine additional (best candidates) parcels to add to expand the pond.
(2) Determine the sources of funding (grants) to acquire the parcels and donate to the County.
RESULTS: COMPLETE. The CRA worked very closely with Collier County Transportation Division to
identify acceptable residential parcels to pursue as best candidates for inclusion into the pond's expansion.
Of four CRA- identified parcels, only two meet acceptable criterion to be eligible for acquisition through a
Federal Hazard Mitigation Grant. These parcels (and project) have been submitted to the Collier County
Local Mitigation Strategy (LMS) committee for inclusion into the LMS Project List (a requirement). IN
WORK. The Hazard Mitigation Grant cycle for FY2012 has a submission deadline of February 2012. The
CRA will complete the application and submit.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Z. i
Goal: Design and Fund Pond Public Pathway — 2010
Obiective: Design a public low- impact recreational facility at the Triangle Pond site.
Strategies:
(1) Design conceptual plans and conduct public neighborhood information meetings.
(2) Apply for State grant funding to construct design.
RESULTS: PARTIALLY COMPLETE. To meet the goal, the CRA staff completed the pathway design
and successfully applied for a $200,000 FY2011 FRDAP grant to assist in construction of the plan. The
Grant was not awarded due to the type of project not a high priority in Collier County (as determined by
the FRDAP Grant guidelines). ON HOLD. This Project will be put on permanent hold until grant funding
is found to construct the improvements.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Packet Page -1101-
1/24/2012 Item 13.13.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
Goal: Shadowlawn (Residential) Stormwater Improvements — 2011.
Objective: To plan, fund and design stormwater drainage improvements in the Shadowlawn residential
area.
Strategies:
(1) Develop a drainage study to improve stormwater flow and prevent flooding.
(2) Receive grant funding to implement projects.
(3) Design, bid and construct the improvements.
RESULTS: COMPLETE. The CRA drainage engineering study was completed in 2009, $2,700,000 in
Federal CDBG Grant funds were awarded in 2010, and the construction plans were completed in 2011.
The construction documents were advertised on October 6, 2011 and will be awarded in November 2011.
Numerous delays were encountered due to Federal and State agencies placing additional bid document
requirements on the grant dollars. IN WORK. Physical construction of this project will carry over into
2012 with a Federal requirement to complete in 210 days after notice to proceed.
Below Goal
Met Goal
Exceeded Goal
1
2
3
2-
A -4: Redevelopment:
Goal: 17 acre parcel RFP for Mixed Use Redevelopment — Continued from 2010.
Objective: To select a developer or investment group to acquire and redevelop the CRA -owned 17 acre
parcel on Bayshore Drive.
Strategy:
(1) Complete MPUD rezone application of land for a future development team to develop the site.
RESULTS: IN WORK. The CRA- development team is on track and on budget. The latest hurdle was to
complete a Wading Bird Nesting Study. Once completed GMD required the CRA complete a Wading
Bird Management Plan. Currently the Mixed Use Rezoning Documents have been re- submitted to GMD
staff for review. Step two — transfer of MPUD development rights to a private developer and go to vertical
construction.
- Potential tenants include a museum or a performing arts theater.
Below Goal
Met Goal
Exceeded Goal
1
2
3
2-
Packet Page -1102-
1/24/2012 Item 13.6.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
Goal: Mini- Triangle Land Assembly for Redevelopment — 2012
Obiective: Acquisition of land as recommended in the CRA Redevelopment Plan to facilitate catalyst
redevelopment projects.
Strategy
(1) Develop conceptual development plans and solicit private developers.
RESULTS: IN WORK. The CRA successfully closed on 5+ acres of commercial in the mini - triangle.
All parcels are leased with a $300,000 annual revenue stream. CRA staff continues to negotiate with
potential development teams to either complete the 14 acre mini - triangle assembly and /or redevelop
portions of the CRA -owned land into its highest and best use. Limited CRA reserves and a decreasing
commercial land values over the last 3 -years has made the plan to transition the land to a private developer
difficult at best. In 2011, the CRA had the following interest calls from potential buyers /developers: a
boat/marine retail store; a medical facility; and a Mazzerati car dealership.
Below Goal
Met Goal
Exceeded Goal
1
2
3
2.
Goal: Residential Infill RFP for Builders — 2011.
Objectives:
(1) Advertise an RFP for builders to build homes on CRA owned land.
(2) Increase residential home owner occupancy.
(3) Increase housing stock at the "Gap" level (mid -level workforce).
Strategy:
(1) Advertise the RFP.
RESULTS: CONIPLTE. CRA staff released an RFP in 2011 for builders to construct single - family
homes on CRA owned land. Due to the economic recession and banks not lending money, the CRA did
not receive any responses.
Below Goal
Met Goal
Exceeded Goal
1
2
3
2.
Packet Page -1103-
1/24/2012 Item 13.6.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
A -5: Public Relations & Community Outreach (ongoing=):
Goal: Improve media and marketing efforts to inform the public.
Objective: Actively promote the area's improvement and development opportunities through as many
public relations material as possible.
Strategies:
(1) Positive promotion of CRA area and projects - ongoing.
(2) Schedule neighborhood meetings and maintain and open door policy.
(3) Promotion of CRA through web site and electronic newsletter - ongoing.
RESULTS: ONGOING. Electronic and print communication continues with good reports from the local
subscribers.
Published .4 printed newsletters for the two MSTUs & CRA.
- Created and release &j k\ on projects and arc as activities that are highlighted on CRA/MSTU
web site and You Tube 'Currently there have been( #Xx)Qviews fr om locals and around the world.
An ad hoc group of interested parties was formed to provide marketing suggestions to the Advisory
Board to consider. <1
- There have beeti TV news reel spots on area projects and activities.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Z
A -6: Code Enforcement /Safety (ongoing):
Goal: Code Enforcement/Safety (ongoing).
Objective: Maintain open communication with code enforcement officers and Collier Sheriff's Officers
about activities in the CRA.
Strategies:
(1) Receive semi - annual public presentations by Code and Sheriff's Office. Invite the public.
(2) Inform the public of enforcement of Collier County Land Code and building maintenance programs.
(3) Reduce annual crime rate.
RESULTS: ONGOING. Code Enforcement Officers and upper level management meet regularly with
CRA advisory board members and attend meetings. Numerous blighted residential and one commercial
property have been abated. Collier Sheriff Office documented CRA area crime has decreased 50% o over
the last 4- years.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Packet Page -1104-
1/24/2012 Item 13.13.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
B. CRA ADVISORY BOARD GOALS & PROJECTS FY2012
PRIORITIES BY GOAL / PROJECT
Stormwater Improvements — All Neighborhoods
Improve Failing Infrastructure
Complete RFP Process -17 Acre Mixed Use Project (Bayshore)
Complete RFP Process — Residential Infill Project (Bayshore)
Develop A Healthy Business Environment
Marketing / PR Plan for CRA Economic Development & incentives
Complete Cultural District Designation & RFP Cultural Center (Bayshore)
Develop Community Identities Through Streetsca a Design and Si na e
Develop a Coherent Plan for Public- Private Partnerships
Develop Plans for Davis Triangle — Complete Land Assembly for RFP
Work with Public Agencies to Decrease Blight and Crime Rates
C. Unusual Circumstances: List unusual circumstances or special problems. None.
D. Self Performance Appraisal: Assess your overall performance.
I am assigned the responsibility to manage a staff, of four and charged with the successful completion of
the mission of the Bayshore Gateway Triangle CRA ($5.1M budget) and two BCC MSTUs ( Bayshore
Beautification [$5.1M budget] and Haldeman Creek Maintenance Dredging [$123,000 budget]).
The past year's execution of CRA/MSTU projects has been marked with accomplishment. I managed
my staff in a firm and consistent manner, and successfully completed many assigned projects and objectives
of the CRA Redevelopment Plan. Projects not completed in this calendar year have been moved to 2012 for
completion.
January of each year I bring the local advisory board and CRA staff to the CRA Board Chambers to
review the previous year's progress in implementing the CRA's Redevelopment Plan. CRA staff analyzes
the current economic environment and presents the next 12 month's goals for Commissioners to review and
approve. Yearly goals change as items are completed or economic factors come to bear. Some goals are
long -range and remain on the list indefinitely as their strategies and objectives are continuously in process.
The CRA Board's and advisory board's goals are transformed into a detailed and clear work plan and
then managed by my office. A most notable action was the decision of the BCC to transfer administrative
responsibilities of two Municipal Service Taxing Units to the CRA staff. That action by the BCC was
clearly applauded by the residents, business owners and advisory committee members.
The CRA is on track and proceeding full -speed ahead. We are still a community in transition. Even
though current economic conditions are unstable, we are better off than five years ago and poised to seize
every opportunity that presents itself in the near future.
The Bayshore Drive and Gateway Triangle areas of Collier County have promising and bright futures
ahead, and the people that live and work here will ensure success.
Packet Page -1105 -
3F
David Jackson Performance Evaluation 1/24/2012 Item 13.6.1.
January 1, 2011 to December 31, 2011
Section H - Employee Development
A. Education and Training Update: List any job- related courses, training, or seminars in which you
have enrolled or completed since your last review.
FRA Annual Conference; SAP Training, GovMax Training; Brownfields Grant Writing, Purchasing
Best Value Offer (BVO) process.
B. Personal Development: List or discuss those areas which you believe you can improve upon during the
next performance appraisal period. Also, list specific future promotional or other career development
goals.
In 2012 I -will increase marketing and promotion of the future development of the two large CRA -owned
sites (Bayshore Drive 17 acres site, and Davis Triangle 5+ acre site). The American economy is turning
around, as it always does, and the CRA needs to be positioned to hand off these sites to a credible
development team to bring the land up to its highest and best use. I will continue to monitor and update the
CRA's financial strength based on legislative actions and the devaluation of property within the CRA
boundaries.
Secondly, I will continue to drive the accomplishment of objectives outlined in the Redevelopment Plan and
continue to create and manage projects to accomplish those goals. The CRA's Redevelopment Master Plan
is 11 years old and needs a serious update. I plan to budget staff time and CRA Trust Funds to acquire a
complete as much or the rewrite in house as possible.
Finally, I will continue to foster a positive cost versus benefit marketing program to future investors with
interests in redeveloping the smaller commercial and residential sites in the CRA, thus reducing slum and
blight, My ultimate objective is to eliminate slum and blight.
C. Organizational Support: Describe any specific development activities or improvements your supervisor
or the organization can undertake to assist in your department.
None.
Packet Page -1106-
David Jackson Performance Evaluation 1/24/2012 Item 13.13.1.
January 1, 2011 to December 31, 2011
n Section III - Performance Objectives
List the major performance objectives you would like to accomplish duriniz the 2012 appraisal period.
Indicate the objective, how measured, and when it should be accomplished.
Planning:
Receive BCC Approval - CRA Overlay Update (LDC Update) — 2012
Cultural District Concept Plan — 2012
Develop Master Plan & Official Area Designation
Expand Beautification MSTU Boundary — 2012
Update CRA Redevelopment Plan - 2012
Transportation:
Shadowlawn Drive Crosswalk Improvements -2014
Thomasson Drive to Hamilton Avenue Improvements (MSTU) -2012
Conceptual Design Completed - 2012
Infrastructure•
Shadowlawn Residential Stormwater Improvements
Complete Construction — 2012
Acquire additional land to expand the Triangle stormwater pond
Apply for Federal Hazard mitigation Funding - 2012
Contract for purchase additional parcels — 2013
Design and expand the pond - 2014
Redevelopment:
Bayshore Drive (17 Acres)
CRA Rezoning Complete — 2012
Solicit Developer Public- Private - Partnership — 2013
Mini - Triangle Land Assembly for Redevelopment — 2012 - 2013
CRA & developer Public- Private - Partnership — 2014
Residential Infill RFP for Builders — 2013
Bid and construct homes - 2014
Public Relation & Community Outreach:
Positive promotion of CRA area and projects — ongoing
Increased exposure in print and TV media — ongoing
Create History Documentary DVD
Regularly schedule neighborhood informational meetings — semi - annual
Promotion of CRA through web site and electronic newsletter — monthly
Code Enforcement/Safety (onzoine):
Increased activity (Code Compliance)
Building maintenance and compliance
Continuous presence (Sheriff)
Reduce Annual Crime Rate
Improve Aesthetics in the Public Realm (MSTU)
Packet Page -1107-
1/24/2012 Item 13.13.1.
Packet Page -1108-
1/24/2012 Item 13.13.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
COLLIER COUNTY BAYSHORE GATEWAY TRIANGLE CRA
Name: David Jackson
Title: Executive Director
Review Date: December 31, 2011
Division: CRA
Department: Bayshore Gateway Triangle
Section I - Performance Review
A. 2011 Goals and Objectives: List and discuss major obiectives and rp oiects.
A -1: Planning:
Goal: Complete CRA Overlays and codify into the Land Development Code (LDC) — 2011.
Obiective: Complete and submit the Overlay's amendments to pass review of Collier Zoning Department
and Collier Planning Commission and present to County Commission for approval.
Strate gy:
(1) Work with Collier Zoning and Planning Review Department to complete the Overlay amendment for
presentation through the review process.
RESULTS: COMPLETE WRA staff portion). CRA staff has completed a 100% revision of the CRA
Overlays (Gateway- Triangle and Bayshore). Staff's completed work has been submitted to the Growth
Management Division (GMD). The reason the LDC update is not at the BCC level in 2011 is due to
County staff's scheduled review date moved from 2011 to 2012. GMD staff will take the CRA Overlays
through the CCPC and BCC review. This Project will be completed in 2012.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Goal: Cultural District Concept Plan — 2011.
Objective: Develop a Cultural District plan and receive approval from the CRA/BCC Boards.
Strate gy:
(1) Determine the feasibility to create a cultural district and have it become an economic tool for the
redevelopment area.
RESULTS: PROGRESS IN WORK. In concert with the A -4 Redevelopment Goal: 17 acre parcel RFP
for mixed use redevelopment; staff combined strategic components of this goal into the site development
MPUD. This action negated the need to hire a separate and independent cultural consultant — thus making
this work a collaborative part of the catalyst project. The development team engaged cultural consultants
and held public workshops to determine the local `cultural facilities demand', then developed a `cultural
facility' as part of the 17 acre site development plan. This Project will carry over into 2012.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Packet Page -1109-
1
1/24/2012 Item 13.6.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
Goal: Residential Landscape /Streetscape Plan — (2011).
Objective: Engage residential land owners to determine desired improvements to the public right of way.
Strategies:
(1) Meet with street residents and survey them for desired improvements.
(2) Develop a plan to provide improvements.
(3) Fund and /or coordinate the approved work.
RESULTS: COMPLETE. CRA/MSTU staff developed an overall area landscape and beautification
Master Plan to include all public areas. The Plan has been adopted by the BCC at the October 25, 2011
meeting. CRA/MSTU staff are now implementing the Capital Improvement Plan.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Goal: Expand the Bayshore Beautification MSTU Boundary — (2012).
Objective: To receive BCC approval to expand the Bayshore Beautification MSTU boundary and
consolidate redevelopment efforts into adjacent blighted areas. ^
Strategy:
(1) Secure advisory committee's confidence to expand their mission area.
RESULTS: IN WORK - AHEAD OF SCHEDULE. One -on -one meetings with the District 2 & 4
CRA/MSTU Commissioners indicated that the boundary could be expanded, provided there was
community support. The Bayshore Beautification Advisory Committee completed their Master Plan and
Streetscape Guidelines in September 2011. With this plan they have started a conceptual road
improvement design study for Thomasson Drive and Hamilton Avenue. The public will be engaged and
be a part of the process. Staff will include homeowners outside of the MSTU boundary in the process and
determine if they would voluntarily join the MSTU and be a part of the road improvement project. This
project has started in 2011 and a design will be selected in 2012. The construction of the improvements
will be a 2013 -2014 Project.
Below Goal
Met Goal
Exceeded Goal
1
2
3
W11 r. i.._ -# _ i.
Packet Page -1110-
1/24/2012 Item 13.6.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
Goal: Update CRA Redevelopment Plan - 2011.
Objective: To complete an update of the original 1999 -2000 CRA Plan.
Strate gy:
(1) Complete the update using in -house CRA planning staff as a cost - savings measure.
RESULTS: IN WORK. The CRA experienced a significant reduction of CRA TIF Funds in FY2011 due
to the economic downturn and reduction of property values. CRA staff has three planners (2 are AICP
certified) that are tasked with conducting the re -write of the original CRA Plan. Doing the work in-
house will save the CRA in the neighborhood of $150,0004200,000. The Plan is adopted by ordinance,
and as such the new Plan will go. through the CCPC and BCC review process in order to amend the plan
and ordinance. CRA staff has already received tremendous amounts of public input through the 17 acre
rezoning process, the MSTU Master Plan process and the two stormwater drainage studies; and will
continue to engage the local residents and. businesses throughout the process. The Plan is projected to be
completed by December 2012.
Below Goal
Met Goal
Exceeded Goal
1
2
3
a'L
A -2: Transportation:
Goal: Bayshore Drive South Improvement Bid & Construction — (2011).
Objective: Bid, hire construction firm and complete the pedestrian facilities and beautification
infrastructure improvement project.
Strategies:
(1) Bid and complete construction of a multi -modal pathway, pedestrian scale lighting and a Florida -
friendly landscape plan.
(2) Work with Naples Botanical Garden to develop a landscape plan and vegetation/plan pallet.
RESULTS: COMPLETE. Under the guidance of the CRA staff, the MSTU has completed the entire
$1.2M project.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Packet Page -1111-
1/24/2012 Item 13.6.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
Goal: Shadowlawn Crosswalk Improvements — 2014.
Obiective: Acquire funding to install sidewalks in the Shadowlawn residential neighborhoods.
Strategies:
(1) Coordinate planning with Shadowlawn Elementary School.
(2) Collaboratively assist Shadowlawn School and Collier Pathways Department.
(3) Apply for "Safe Routes to School" grant.
RESULTS: IN WORK - PENDING GRANT FUNDING. In 2010 a grant of $305,578 for new
sidewalks was received on behalf of the school that will be available in FY2014. This Project is on hold
until FY2014 funding is received. Working in conjunction with FDOT and MPO Pathways Committee,
three other Shadowlawn residential streets will have sidewalks installed at FDOT expense: Calusa &
Caledonia Avenues and Andrew Drive. There is not a set date for this Project — depends on MOT
funding.
Below Goal
Met Goal
Exceeded Goal
1
2
3
z
Goal: Thomasson Drive to Hamilton Avenue Improvements — 2012.
Obiective: Develop plans and budget funds to complete improvements to public transportation, pedestrian
mobility, stormwater drainage and street beautification.
Strategies:
(1) Coordinate planning and funding with the Bayshore Beautification MSTU.
(2) Develop preliminary street design concepts.
RESULTS: IN WORK - ON SCHEDULE. The CRA/MSTU staff has met with area developers, Collier
Enterprises, Botanical Gardens, and Collier GMD Transportation to discuss improvements to these two
streets. A consultant has been retained to engage the local public (residents and businesses) to develop
conceptual street improvement designs with cost estimates. The MSTU Advisory Committee agreed to
collaboratively design and install future improvements, provided an MSTU boundary expansion to the
Sabal Bay PUD parcel can be accomplished. This project was started in October. Pending completion of
the conceptual design, construction documents will start in 2012 for bids to be advertised in 2013.
Below Goal
Met Goal
Exceeded Goal
1
2
3
z
Packet Page -1112-
1/24/2012 Item 13.B.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
A -3: Infrastructure:
Goal: Acquire additional land to expand the Triangle stormwater pond — 2011.
Objective: Become a collaborative partner in the Collier County Stormwater Management Plan for the
Gateway Triangle portion of the CRA.
Strategies:
(1) Determine additional (best candidates) parcels to add to expand the pond.
(2) Determine the sources of funding (grants) to acquire the parcels and donate to the County.
RESULTS: COMPLETE. The CRA worked very closely with Collier County Transportation Division to
identify acceptable residential parcels to pursue as best candidates for inclusion into the pond's expansion.
Of four CRA- identified parcels, only two meet acceptable criterion to be eligible for acquisition through a
Federal Hazard Mitigation Grant. These parcels (and project) have been submitted to the Collier County
Local Mitigation Strategy (LMS) committee for inclusion into the LMS Project List (a requirement). IN
WORK. The Hazard Mitigation Grant cycle for FY2012 has a submission deadline of February 2012. The
CRA will complete the application and submit.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Goal: Design and Fund Pond Public Pathway — 2010
Objective: Design a public low- impact recreational facility at the Triangle Pond site.
Strategies:
(1) Design conceptual plans and conduct public neighborhood information meetings.
(2) Apply for State grant funding to construct design.
RESULTS: PARTIALLY COMPLETE. To meet the goal, the CRA staff completed the pathway design
and successfully applied for a $200,000 FY2011 FRDAP grant to assist in construction of the plan. The
Grant was not awarded due to the type of project not a high priority in Collier County (as determined by
the FRDAP Grant guidelines). ON HOLD. This Project will be put on permanent hold until grant funding
is found to construct the improvements.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Packet Page -1113 -
1/24/2012 Item 13.6.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
Goal: Shadowlawn (Residential) Stormwater Improvements — 2011.
Objective: To plan, fund and design stormwater drainage improvements in the Shadowlawn residential
area.
Strategies:
(1) Develop a drainage study to improve stormwater flow and prevent flooding.
(2) Receive grant funding to implement projects.
(3) Design, bid and, construct the improvements.
RESULTS: COMPLETE. The CRA drainage engineering study was completed in 2009,$2,700,000 in
Federal CDBG Grant funds were awarded in 2010, and the construction plans were completed in 2011.
The construction documents were advertised on October 6, 2011 and will be awarded in November 2011.
Numerous delays were encountered due to Federal and State agencies placing additional bid document
requirements on the grant dollars. IN WORK. Physical construction of this project will carry over into
2012 with a Federal requirement to complete in 210 days after notice to proceed.
Below Goal
Met Goal
Exceeded Goal
1
2
3
3
A -4: Redevelopment:
�1
Goal: 17 acre parcel RFP for Mixed Use Redevelopment — Continued from 2010.
Obiective: To select a developer or investment group to acquire and redevelop the CRA -owned 17 acre
parcel on Bayshore Drive.
Strategy:
(1) Complete MPUD rezone application of land for a future development team to develop the site.
RESULTS: IN WORK. The CRA- development team is on track and on budget. The latest hurdle was to
complete a Wading Bird Nesting Study. Once completed GMD required the CRA complete a Wading
Bird Management Plan. Currently the Mixed Use Rezoning Documents have been re- submitted to GMD
staff for review. Step two — transfer of MPUD development rights to a private developer and go to vertical
construction.
- Potential tenants include a museum or a performing arts theater.
Below Goal
Met Goal
Exceeded Goal
1
2
3
3
Packet Page -1114-
u
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
10-11.1 Goal: Mini - Triangle Land Assembly for Redevelopment — 2012
1/24/2012 Item 13.6.1.
Objective: Acquisition of land as recommended in the CRA Redevelopment Plan to facilitate catalyst
redevelopment projects.
Strate :
(1) Develop conceptual development plans and solicit private developers.
RESULTS: IN WORK. The CRA successfully closed on 5+ acres of commercial in the mini - triangle.
All parcels are leased with a $300,000 annual revenue stream. CRA staff continues to negotiate with
potential development teams to either complete the 14 acre mini - triangle assembly and /or redevelop
portions of the CRA -owned land into its highest and best use: Limited CRA reserves and a decreasing
commercial land values over the last 3 -years has made the plan to transition the land to a private developer
difficult at best. In 2011, the CRA had the following interest calls from potential buyers/developers: a
boat/marine retail store; a medical facility; and a Mazzerati car dealership.
Below Goal
Met Goal
Exceeded Goal
1
2
3
I
J
Goal: Residential Infill RFP for Builders — 2011.
Objectives:
(1) Advertise an RFP for builders to build homes on CRA owned land.
(2) Increase residential home owner occupancy.
(3) Increase housing stock at the "Gap" level (mid -level workforce).
Strate •
(1) Advertise the RFP.
RESULTS: COMPLTE. CRA staff released an RFP in 2011 for builders to construct single - family
homes on CRA owned land. Due to the economic recession and banks not lending money, the CRA did
not receive any responses.
Below Goal
Met Goal
Exceeded Goal
1
2
f 3
ry
Packet Page -1115-
1/24/2012 Item 13.B.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
A -5: Public Relations & Community Outreach (ongoing):
Goal: Improve media and marketing efforts to inform the public.
Objective: Actively promote the area's improvement and development opportunities through as many
public relations material as possible.
Strategies:
(1) Positive promotion of CRA area and projects - ongoing.
(2) Schedule neighborhood meetings and maintain and open door policy.
(3) Promotion of CRA through web site and electronic newsletter - ongoing.
RESULTS: ONGOING. Electronic and print communication continues with good reports from the local
subscribers. '
- Published 4 printed K tters for the two MST&andaxrea CRA. ?
Created and release ot- videos on projects ctivities that are highlighted on CRA/MSTU
web site and You Tube. Currently there have been iews from locals and around the world.
- An ad hoc group of interested parties was formed to provide marketing suggestions to the Advisory
Board to consider.
- There have beef X }TV news reel spots on area projects and activities.
Below Goal
Met Goal
Exceeded Goal
1
2
3
3
A -6: Code Enforcement /Safety (ongoing):
Goal: Code Enforcement/Safety (ongoing).
Objective: Maintain open communication with code enforcement officers and Collier Sheriff's Officers
about activities in the CRA.
Strategies:
(1) Receive semi - annual public presentations by Code and Sheriff's Office. Invite the public.
(2) Inform the public of enforcement of Collier County Land Code and building maintenance programs.
(3) Reduce annual crime rate.
RESULTS: ONGOING. Code Enforcement Officers and upper level management meet regularly with
CRA advisory board members and attend meetings. Numerous blighted residential and one commercial
property have been abated. Collier Sheriff Office documented CRA area crime has decreased 50% over
the last 4- years.
Below Goal
Met Goal
Exceeded Goal
1
2
3
3
Packet Page -1116-
1/24/2012 Item 13.13.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
B. CRA ADVISORY BOARD GOALS & PROJECTS FY2012
PRIORITIES BY GOAL / PROJECT
Stormwater Improvements —All Neighborhoods
Improve Failing Infrastructure
Complete RFP Process -17 Acre Mixed Use Project (Bayshore)
Complete RFP Process — Residential Infill Project (Bayshore)
Develop A Healthy Business Environment
Marketing / PR Plan for CRA Economic Development & incentives
Com fete Cultural District Designation & RFP Cultural Center (Bayshore)
-Develop Community Identities Through Streetsca a Design and Si na e
Develop a Coherent Plan for Public- Private Partnerships
Develop Plans for Davis Triangle — Complete Land Assembly for RFP
Work with Public Agencies to Decrease Blight and Crime Rates 7 d
C. Unusual Circumstances: List unusual circumstances or special problems. None.
D. Self Performance Appraisal: Assess your o>>erall pey formance.
I am assigned the responsibility to manage a staff of four and charged with the successful completion of
the mission of the Bayshore Gateway Triangle CRA ($5.IM budget) and two BCC MSTUs (Bayshore
Beautification [$5.1M budget] and Haldeman Creels Maintenance Dredging [$123,000 budget]).
The past year's execution of CRA/MSTU projects has been marked with accomplishment. I managed
my staff in a firm and consistent manner, and successfully completed many assigned projects and objectives
of the CRA Redevelopment Plan. Projects not completed in this calendar year have been moved to 2012 for
completion.
January of each year I bring the local advisory board and CRA staff to the CRA Board Chambers to
review the previous year's progress in implementing the CRA's Redevelopment Plan. CRA staff analyzes
the current economic environment and presents the next 12 month's goals for Commissioners to review and
approve. Yearly goals change as items are completed or economic factors come to bear. Some goals are
long -range and remain on the list indefinitely as their strategies and objectives are continuously in process.
The CRA Board's and advisory board's goals are transformed into a detailed and clear work. plan and
then managed by my office. A most notable action was the decision of the BCC to transfer administrative
responsibilities of two Municipal Service Taxing Units to the CRA staff. That action by the BCC was
clearly applauded by the residents, business owners and advisory committee members.
The CRA is on track and proceeding full -speed ahead. We are still a community in transition. Even
though current economic conditions are unstable, we are better off than five years ago and poised to seize
every opportunity that presents itself in the near future.
The Bayshore Drive and Gateway Triangle areas of Collier County have promising and bright futures
ahead, and the people that live and work here will ensure success.
Packet Page -1117-
1/24/2012 Item 13.6.1.
David Jackson Performance Evaluation
January 1, 2011 to December 31, 2011
Section H - Employee Development
A. Education and Training Update: List any job- related courses, training, or seminars in which you
have enrolled or completed since your last review.
FRA Annual Conference; SAP Training,.GovMax Training; Brownfields Grant Writing, Purchasing
Best Value Offer (BVO) process.
B. Personal Development: List or discuss those areas which you believe you can improve upon during the
next performance appraisal period. Also, list specific future promotional or other career development
goals.
In 2012 I will increase marketing and promotion of the future development of the two large CRA -owned
sites (Bayshore Drive 17 acres site, and Davis Triangle 5+ acre site). The American economy is turning
around, as it always does, and the CRA needs to be positioned to hand off these sites to a credible
development team to bring the land up to its highest and best use. I will continue to monitor and update the
CRA's financial strength based on legislative actions and the devaluation of property within the CRA
boundaries.
Secondly, I will continue to drive the accomplishment of objectives outlined in the Redevelopment Plan and
continue to create and manage projects to accomplish those goals. The CRA's Redevelopment Master Plan 7
is 11 years old and needs a serious update. I plan to budget staff time and CRA Trust Funds to acquire (q bV - '
7 0,71d complete as much o? the rewrite in house as possible.
I
Finally, I will continue to foster a positive cost versus benefit marketing program to future investors with
interests in redeveloping the smaller commercial and residential sites in the CRA, thus reducing slum and
blight. My ultimate objective is to eliminate slum and blight.
C. Organizational Support: Describe any specific development activities or improvements your supervisor
or the organization can undertake to assist in your department.
None.
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G Packet Page - 1118 - �„_�
David Jackson Performance Evaluation 1/24/2012 Item 13.6.1.
January 1, 2011 to December 31, 2011
Section III - Performance Objectives
List the major performance objectives you would like to accomplish during the 2012 appraisal period.
Indicate the objective, how measured, and when it should be accomplished.
Planning:
Receive BCC Approval - CRA Overlay Update (LDC Update) — 2012
Cultural District Concept Plan — 2012
Develop Master Plan & Official Area Designation
Expand Beautification MSTU Boundary — 2012
Update CRA Redevelopment Plan -2012
_Transportation:
Shadowlawn Drive Crosswalk Improvements -2014
Thomasson Drive to Hamilton Avenue Improvements (MSTU) -2012
Conceptual Design Completed — 2012
Infrastructure:
Shadowlawn Residential Stormwater Improvements
Complete Construction — 2012
Acquire additional land to expand the Triangle stormwater pond
Apply for Federal Hazard mitigation Funding — 2012
Contract for purchase additional parcels — 2013
Design and expand the pond - 2014
'__"Redeveloument:
Bayshore Drive (17 Acres)
CRA Rezoning Complete — 2012
Solicit Developer Public - Private - Partnership — 2013
Mini - Triangle Land Assembly for Redevelopment — 2012 - 2013
CRA & developer Public- Private - Partnership — 2014
Residential Infill RFP for Builders — 2013
Bid and construct homes - 2014
_Public Relation & Community Outreach:
Positive promotion of CRA area and projects — ongoing
Increased exposure in print and TV media — ongoing
Create History Documentary DVD
Regularly schedule neighborhood informational meetings — semi- annual
Promotion of CRA through web site and electronic newsletter — monthly
Code Enforcement /Safety (ongoing):
Increased activity (Code Compliance)
Building maintenance and compliance
Continuous presence (Sheriff)
Reduce Annual Crime Rate
Improve Aesthetics in the Public Realm (MSTU)
Packet Page -1119-
1/24/2012 Item 13.6.1.
Packet Page -1120-
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Packet Page -1120-
1/24/2012 Item 13.13.1.
BACKUP
� TRANSCRIPT OF THE MEETING OF THE
BOARD OF COUNTY COMMISSIONERS
Naples, Florida, October 28, 2008
Item 4.1413
COMMUNITY REDEVELOPMENT AGENCY FY2008 ANNUAI.., PERFORMANCE
APPRAISAL REVIEW FOR THE BAYSHORE GATEWAY TRIANGLE CRA EXECUTIVE
DIRECTOR— APPROVED
CHAIRMAN I:IENNING: Thank you. Before you go, Mr. Jackson.
MR. JACKSON: Yes, sir.
CHAIRMAN HENNING: 1 don't know why -- personally why we're grading you. I think --
1 mean, I had to really stretch to understand and — what's going on down there. I don't have time to
do that. And we don't do it for the airport director, who is under contract. We don't do it for the
CRA director for Immokalee. I don't want to have to grade it anymore. I just want to see what my
other colleagues think.
COMMISSIONER COLETTA: Good point.
COMMISSIONER FIAI,A.: Yeah.
COMMISSIONEER COYLE: Well, why -- you know, there's a couple ways of handling
that. One is to let the commissioner in the district grade him, and that would mean that
Commissioner Coletta would do the grading for the Immokalee CRA.
But it is good, I think, for the employee to get some feedback and to determine how he or
she is doing. But I also understand the difficulty; if there are commissioners who don't have a CRA
in their district, they don't have an opportunity to participate to a large degree. How do they have a
basis for evaluating except for just the few times you come and appear before us?
I think everybody here is happy with what you've done, but how many of us could really say
-- could really recite all of the accomplishments that you've had over the time you've been here?
So Commissioner Henning's concerns, I think, are well- founded. But if you wanted to have
Commissioner Fiala and l do this, I mean, she's been involved in this area for such a long time,
before I was, and she's stayed active in it, and I have no problem with that either.
But it is in my district, and I think if we're going to do the evaluating and if the other
commissioners feel that they don't have the time or the information to do it, l think the two of us
could do that.
COMMISSIONER. FIALA.: Sure. And l: think, what we would want to really do is hear
from the advisory committee who works with them all the time.
COMMISSIONER COYL,E: Sure. Get their recommendations. That's important.
CHAIRMAN HENNING: I -- just to task the County Attorney to take a look at those
agreements and see if can do that. If there's -- if there's a problem or if there's something that we
need to memorialize through a resolution, let's go ahead and do that, the commissioner ofthe
district, to --
COMMISSIONER FIALA: There's actually two of us, because I've got the triangle. He's
got Bayshore, so --
COMMISSIONER COY:LE: And Commissioner Henning, could I ask a question about
that? Now, we -- I'm not suggesting that the board delegate responsibility to Commissioner Fiala
and me to adjust the salary or anything ofthat nature with respect to Mr. Jackson. That is a function
Page 1 of 3
Packet Page -1121-
1/24/2012 Item 13.13.1.
BACKUP
ofthe entire board and should be decided by the majority of the board.
But if we're talking about recurring evaluations and direct feedback to Mr. Jackson, then I.
don't have a problem sharing that with Commissioner Fiala.
CHAIRMAN HENNING: Okay. And Jeff, if you could just send us an email.
MR. KLATZKOW: I've just written that+
CHAIRMAN HENNING: Okay.
MR. JACKSON: That's fine.
CHAIRMAN HENNING: Thank you. I mean, I sat there with your -- I went through your
evaluation, I think, four times, and figuring out, how can I give you good feedback, you know,
positive or constructive feedback. It was very difficult.
MR. JACKSON: Correct. When you're not totally involved with the area and real familiar
to it -- I have no problem with recommendations with the two commissioners that -- whose district I
work inside of: They can work up an evaluation and bring it back to the board.
And then the -- if there is an annual merit award, if there ever gets around to that again, the
economy does recover, then the board can approve that based on their recommendation.
CHAIRMAN HENNING: Right.,
MR. JACKSON: It's easily done, and I think I can work with. the County Attorney, and it's
a simple amendment, if needed.
CHAIRMAN HENNING: Can] say one other thing? Can you work with the two
commissioners and set out some goals for the next year, maybe two years? I mean, you might have
projects even last longer and kind of lay that out. Maybe you can do a performance evaluation of
that.
MR. JACKSON: Yes, sir. n
COMMISSIONER COLETTA: I'd like the same opportunity to work with. Penny Phillippi,
Immokalee CRA, also through their board.
CHAIRMAN HENNING: Okay. And develop a performance evaluation?
COMMISSIONER COLETTA: Yeah, be happy to.
CHAIRMAN HENNING: Great.
COMMISSIONER COLETTA: May I -- I'm sorry. I didn't mean to interrupt, but may I --
possibly to get some assistance from personnel with the county to make sure that we're heading in
the right direction with our evaluation procedure?
CHAIRMAN HENNING: You can ask the County Manager.
MR. MUDD: No. Well, you've just asked the County Attorney in a previous issue to take a
look at agreements and see if he could find some way to take a look and if'he could get some
consistency between the two.
It's always better to have an odd number of people -- and I'm not talking about odd in a
different sense. I'm talking about, you know, three, five, seven, nine, that kind of odd, to rate
somebody, because if you get one person that has an extreme dislike and then you have another one
that has an extreme like, then you're coming back to the Board of County Commissioners with, I
like this person or 1 really don't like this person, now what do you do? And it's always good to
maybe have a third.
So if you're talking about, you have a subcommittee and the subcommittee, I believe, has a
chairman to it.
COMMISSIONER FIALA: You mean the advisory board?
MR. MUDD: Yes, ma'am.
COMMISSIONER FIALA: Yes, they do. 111—N,
Page 2 of 3
Packet Page -1122-
1/24/2012 Item 13.6.1.
BACKUP
MR. MUDD: You might want to include that chairperson ('or that year as somebody that
letter inputs or maybe rates, and this way it would give you the odd. You'd have three instead of
two. I'm not saying that two commissioners can't do it, but you can't do it talking to each other.
That's my -- that's the particular issue.
COMMISSIONER COLETTA: That's right.
COMMISSIONER FIALA: Good point.
MR. MUDD: It might be something to think about to add some consistency.
CHAIRMAN HENNING: Okay.
COMMISSIONER COYLE: That would mean Commissioner Fiala would be the odd
person.
COMMISSIONER FIALA.: No, you are already odd.
CHAIRMAN HENNING: Number one is an odd. number.
COMMISSIONER FIALA: We say that only because we Iike one other.
CHAIRMAN HENNING: Now we go into sta l's communications.
COMMISSIONER FIALA: Well, do we have to vote on that or did we?
CHAIRMAN HENNING: No, it's just direction.
COMMISSIONER FIALA: Okay.
MR. MUDD: Mr. Klatzkow's going to come back and --
COMMISSIONER FIA.I,A.: Did we vote --
MR. MUDD: Yeah, you voted on that, yes, ma'am. It went 5-0.
COMMISSIONER FIALA.: Okay, thank you. I forgot already.
Page 3 of 3
Packet Page -1123-
1/24/2012 Item 13.13.1.
CRA RESOLUTION NO. 08 - 3 71
A RESOLUTION OF THE COLLIER COUNTY COMMUNITY
REDEVELOPMENT AGENCY ESTABLISHING A PERFORMANCE
EVALUATION PROCESS FOR THE COMMUNITY
REDEVELOPMENT AGENCY EXECUTIVE DIRECTORS, AND
PROVIDING AN EFFECTIVE DATE.
WHEREAS, by Resolution Nos. 2000 -82 and 2000 -83, the Board of County
Commissioners created the Community Redevelopment Agency of Collier County, Florida
(CRA Board) and established and described the Bayshore /Gateway Triangle Redevelopment
Area and the Immokalee Community Redevelopment Area; and
WHEREAS, the CRA Board employs an Executive Director for each redevelopment area
who works in close cooperation with the County Manager's Office and the County Departments
to implement the programs and activities of the redevelopment area; and
WHEREAS, the employment agreement between the CRA Board and each Executive
Director requires that the CRA Board review and evaluate the performance of the Director on an
annual basis prior to CRA budget adoption; and
WHEREAS, the CRA Board wishes to establish a performance evaluation process for the
Community Redevelopment Agency Executive Directors.
NOW, THEREFORE, BE IT RESOLVED BY THE COLLIER COUNTY
COMMUNITY REDEVELOPMENT AGENCY, that:
A. Performance Evaluation Process. The performance evaluation process for the
Community Redevelopment Agency Executive Directors shall be as follows:
1. Each CRA Executive Director will prepare a personal evaluation along with their
proposed goals, objectives and projects for each of the next two years. The
Executive Director will then submit this evaluation to their respective CRA
Advisory Committee, no Iater than the first day of December.
2. The CRA Advisory Committee will review the Executive Director's personal
evaluation and proposed goals, and will make an independent evaluation and
recommendation, which the Committee will forward to the Commissioner(s)
representing the district in which the redevelopment area is located, no Later than
the 31" day of December.
3. The representing Commissioner(s) will review both the Executive Director's
personal. evaluation and the CRA Advisory Committee's recommendation. The
Commissioner(s) will then make a separate evaluation and recommendation.
4. The Executive Director will then forward both the individual Commissioner's ^
evaluation and the CRA Advisory Committee's evaluation to the CRA Board as a
Pagel of 2
Packet Page -1124-
1/24/2012 Item 13.6.1.
regular agenda item on the second meeting date in January, together with the CRA
Executive Director's personal evaluation.
5. The CRA Board, sitting as a whole at the second regularly scheduled meeting in
January, will then make the required performance evaluation, determine the
individual merit awards, and approve the respective Executive Director's goals,
objectives and projects for the following 12 -month period. Each individual
Commissioner's vote shall be based upon a review of the representing
Commissioner's recommendation, the CRA Advisory Committee's
recommendation, the CRA Director personal evaluation, as well as the individual
Commissioner's personal evaluation.
B. Effective Date. This Resolution shall become effective immediately upon passage and
adoption.
THIS RESOLUTION ADOPTED after motion, second and majority vote this LL.__ day
of �, 2008.
ATTEST : : • u:
DWICIAT E.13ROCK %.
By 1 Vse
Atted rf..,to uty lerk
s grwt** air �i
COMMUNITY REDEVELOPMENT
AGENCY 9F COLVER COUNTY, FLORIDA
Page 2 of 2
Packet Page -1125-
--•-
FIALA,