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Agenda 06/25/2013 Item #16D 6�1 6/25/201316. D.6. EXECUTIVE SUMMARY Recommendation to approve the after the fact submittal of the three attached project proposals to the Florida Department of Transportation (FDOT) for the State Discretionary Transit Service Development Program and State Park-and-Ride Lot Program for a total funding request of $1,600,000 ($800,000 of grant funds and $800,000 of local match). OBJECTIVE: To obtain Florida Department of Transportation (FDOT) funding to implement a new Route, evaluate and design a park and ride facility, and to prepare and implement a Marketing Plan for Collier Area Transit (CAT). CONSIDERATIONS: Public Transit funds are made available each year through an application process administered by the FDOT. FDOT announced a request for proposals for the State Discretionary Transit Service Development Program and State Park -and -Ride Lot Program on April 18, 2013. The grant program provides for 50% of the project costs, the remaining 50% must be provided by the local agency or with Federal Funding. Three proposals were prepared for the grant programs, including: Request for funding for a new route 11; request for funding to evaluate and design a park and ride facility; and a request for funding to develop and implement a Transit marketing plan. These projects are consistent with the Collier Metropolitan Planning Organization's (MPO) recently adopted Comprehensive Operational Analysis and 2013 Transit Priorities. The new route is proposed to provide public transportation service to an area that is currently not being served; the Immokalee Road and northern Collier Boulevard corridor. The proposed route would run from Golden Gate City along Collier Boulevard to Immokalee Road and connect with the existing routes 1B, 1C and LinC (Lee in Collier) at the Creekside Transfer Point. The return trip will include service to the North Collier Regional Park through Livingston road. The route would run Monday through Saturday and operate on 90 minute headway. State Discretionary Transit Service Development funds are available for a period of three years, following this period, there is a presumption that the local agency will continue the service. The Park and Ride facility application includes Environmental & Design Phases for a site recommended for the Immokalee Road/Creekside area. This project is east of U.S. 41, south of Immokalee Road, west of Goodlette Frank Road and north of Creekside Parkway, near the existing transfer location for the Collier Area Transit routes 1B, 1C and Lee Tran's LinC. Commuters will be able to safely park their vehicles and use public transportation to get to their destinations. Future park and ride funding will be pursued for right -of -way and construction phases. According to FDOT's Park and Ride Lot Planning Manual, annual maintenance costs are estimated at $60 per parking space. Full maintenance costs will be evaluated during the design phase. The Transit Marketing Plan will develop and implement a plan to target the broad Collier County Community with the objective of building awareness and a positive image for CAT. However, the key to actually attracting new riders lies in identifying groups for whom the service offers advantages and then developing customized marketing efforts that target these segments. The goal would be to determine low cost, yet highly effective marketing strategies that could be implemented. This plan would also develop strategies to market our fixed route service to our existing paratransit customers to hopefully entice the transition from the higher cost paratransit services to a much lower per trip cost for the fixed route. Collier County's Administrative Procedure CMA # 5530 authorizes the County Manager to approve the submittal of grant applications with subsequent Board of County Commissioners' action at the next available Board meeting to ratify the approval as "after the fact." These proposals were required to be submitted to the FDOT by May 31, 2013. Funding for the programs is contingent on future legislative appropriation(s) for state Fiscal Year 2014/15. Packet Page -855- 6/25/2013 16.D.6. FISCAL IMPACT: The total project cost for all three proposed projects is $1,600,000 (Park & Ride Phase cost is $300,000; Marketing Plan cost is $200,000 over two years and the new route is a total of $1,100,000 over three years). Should Collier County receive funding from FDOT for the proposed Public Transit Service Development Projects, funding would be awarded in the amount of $ 50% of the individual project costs. If all three of the projects were awarded the full amount requested, the local match requirement for the State Fiscal Year of 2014/15 would be $383,333, 2015/16 would be $233,333 and $183,334 for the last fiscal year, as noted in the table below. Federal funding may also be used to meet the match requirement for the Park & Ride. The marketing plan must be matched with local funds. Sufficient local match is identified in CAT Operations Fund (426) and Transit Disadvantaged Operations Fund (427) which is supported by Gax Taxes and the General Fund respectively. Route 11 may be matched with a combination of federal and local funds. Public Transit Service Development Grants are awarded and dispersed over three start-up years for new service, after which funding from Fund 426 and Federal Transit Administration (FTA) 5307 would be needed to cover operating expenses. The fare revenues generated by the new route are estimated at $130,000 (over three year period) and will be used to offset the local match required. With the recent adoption of Moving Ahead for Progress in the 21" Century (MAP -21) operating cost thresholds for grantees in areas greater than 200,000 population and which operate a maximum of 100 buses in fixed route service during peak hours has increased, thereby allowing more flexibility in allocating expenditures to the FTA 5307 urbanized area formula grant in lieu of local funds. This will allow Route 11 with an annual cost of $366,666 to continue to be supported after the State Discretionary Transit Development Program ends. It is anticipated the annual local requirement of $183,333 would be offset by a combination of farebox revenues ($43,333) and local dollars freed up by maximizing MAP -21 expanded grant funded operating thresholds to other transit operation areas. * Mav be matched with Federal Transit Administration 5307 funds. LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires majority vote for Board approval. —SRT GROWTH MANAGEMENT IMPACT: Consistent with Objectives 10 and 12 in the Transportation Element of the Growth Management Plan. RECOMMENDATION: The Board of County Commissioners approves the after the fact submission of the attached State Discretionary Transit Service Development Program and State Park -and -Ride Lot Program Proposals. Prepared By: Yousi Cardeso and Brandy Otero, Alternative Transportation Modes Dept. Packet Page -856- 111*'1 FY 14/15 (Local/State) FY 15/16 Local /State FY 16/17 (Local/State) Park & Ride $150,000 /$150,000* - - Marketing Plan $50,000 /$50,000 $50,0001$50,000 New Route $183,333/$183,333* $183,333/$183,333* $183,334/$183,333* Total $383,333/$383,333 $233,333/$233,333 $184,334/$184,333 * Mav be matched with Federal Transit Administration 5307 funds. LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires majority vote for Board approval. —SRT GROWTH MANAGEMENT IMPACT: Consistent with Objectives 10 and 12 in the Transportation Element of the Growth Management Plan. RECOMMENDATION: The Board of County Commissioners approves the after the fact submission of the attached State Discretionary Transit Service Development Program and State Park -and -Ride Lot Program Proposals. Prepared By: Yousi Cardeso and Brandy Otero, Alternative Transportation Modes Dept. Packet Page -856- 111*'1 6/25/2013 16.D.6. COLLIER COUNTY Board of County Commissioners Item Number: 16.16.D.16.D.6. Item Summary: Recommendation to approve the after the fact submittal of the three attached project proposals to the Florida Department of Transportation (FDOT) for the State Discretionary Transit Service Development Program and State Park - and -Ride Lot Program for a total funding request of $1,600,000 ($800,000 Meeting Date: 6/25/2013 Prepared By Name: CardesoYousi Title: Administrative Assistant,Altemative Transportatio 5/29/2013 4:00:01 PM Submitted by Title: Project Manager, Associate,Transportation Engineer Name: OteroBrandy 5/29/2013 4:00:03 PM Approved By Name: ScottTrinity Date: 5/29/2013 4:16:01 PM Name: ArnoldMichelle Title: Director - Alt Transportation Modes,Altemative Tr Date: 5/29/2013 4:51:00 PM Name: SotoCaroline Title: Management/Budget Analyst,Transportation Administr Date: 5/31/2013 12:45:15 PM Name: AlonsoHailey Title: Operations Analyst, Public Service Division Date: 6/4/2013 9:44:44 AM Packet Page -857- 6/25/2013 16.D.6. Name: TeachScott Title: Deputy County Attorney,County Attorney Date: 6/6/2013 9:36:06 AM Name: CarnellSteve Title: Director - Purchasing/General Services,Purchasing Date: 6/11/2013 4:22:46 PM Name: OberrathKaren Title: Senior Accountant, Grants Date: 6/13/2013 9:00:09 AM Name: FinnEd Title: Senior Budget Analyst, OMB Date: 6/13/2013 10:01:49 AM Name: StanleyTherese Title: Management/Budget Analyst, Senior,Office of Manage Date: 6/13/2013 3:25:17 PM Name: KlatzkowJeff Title: County Attorney Date: 6/14/2013 10:00:55 AM Name: OchsLeo Title: County Manager Date: 6/17/2013 9:06:39 AM Packet Page -858- C07eY County 6/25/2013 16.D.6. Office of Management & Budget TO: Leo Ochs, County Manager CC: Michelle Arnold, Alternative Transportation Modes FROM: Joshua Thomas, Grants Support Specialist Grant Application Reviewed and Approved by County Manager, or design Coun anager �'S - 3 date After - the -Fact Approval by the BCC is required at the June 25, 2013 BCC meeting SUBJECT: County Manager Review and Approval of 3 FY 2014 -15 State Discretionary Grant ^ Applications sponsored by Florida Department of Transportation, funding request $800,000 May 30, 2013 The Alternative Transportation Modes Department is submitting three proposals to FDOT for the State Discretionary Transit Service Development Program and State Park - and -Ride Lot Program. The three proposals to be submitted are: 1. Request funding for a new CAT Route 11 2. Request funding to evaluate and design a park and ride facility 3. Request funding to develop and implement a Transit marketing plan 3299 Tamiami Trail East, Suite 201 • Naples, Florida 34112 - 5746.239.252 -8973 • FAX 239 -252 -8828 Packet Page -859- 6/25/2013 16.D.6. The new route is proposed to provide public transportation service to an area that is currently not being served; the Immokalee Road and northern Collier Boulevard corridor. The proposed route would run from Golden Gate City along Collier Boulevard to Immokalee Road and connect with the existing routes 1B, 1C and LinC at the Creekside Transfer Point. Would trip Monday Saturday and opeorateoon 90Collier Regional Park through Livingston Road. The rou t minute headway. State Discretionary Transit Service Development funds are available for a period of three years, following this period, there is a presumption that the local agency will continue the service. The Park and Ride facility application includes Environmental and Design Phases for a site recommended for the Immokalee Road/Creekside area. This project is east of U.S. 41, south of Immokalee Road, west of Goodlette Frank Road and north of Creekside Parkway near the existing transfer station. Commuters will be able to safely park their vehicles and use public transportation to get to their destinations. Future park and ride funding will be pursued for right -of -way and construction phases. According to FDOT's Park and Ride Lot Planning Manual, annual maintenance costs are estimated at $60 per parking space. Full maintenance costs will be evaluated during the design phase. The Transit Marketing Plan will develop and implement a plan to target the broad Collier County community with the objective of building awareness and a positive image for CAT. The goal would be to determine low cost, yet highly effective marketing strategies that could be implemented. The plan would also develop strategies to market fixed route transit service to the existing paratransit customers to hopefully entice the transition from the higher cost paratransit services to a much lower per trip cost for the fixed route. The total project cost for all three proposed projects is $1,600,000 (Park and Ride Phase cost is $300,000; Marketing Plan cost is $200,000 over two years and the new route is a total of $1,100,000 over three years). Should Collier County receive funding from FDOT, funding would be awarded in the amount of 50% of the individual project costs. If all three projects were awarded the full amount, the local match requirement for the State Fiscal Year of 2014 -15 would be $383,333; 2015 -16 would be $233,333 and $183,334 for the last fiscal year. The fare revenues from the new route (estimated at $130,000, over a three year period) will be used to offset the local match required. Federal funding may also be used as match for the park and ride and new route projects. Section 5307 funding would be used to offset the match requirement for these projects. The marketing plan must be matched with local funds. Sufficient local match is identified in fund 426 and 427 which is supported by Gas Taxes and the General Fund respectively. Route 11 may be matched with a combination of federal and local funds. Public Transit Service Development Grants are awarded and dispersed over three start-up years for new service, after which funding from fund 426 and Section 5307 would be needed to cover operation expenses. With the recent adoption of Moving Ahead for Progress in the 21' Century (MAP -21) operating cost for thresholds for grantees in areas greater than 200,000 population and which operate a maximum of 100 buses in fixed route service during peak hours has increased, thereby allowing more flexibility in allocating expenditures to the FTA 5307 urbanized area formula grant in lieu of local funds. This will allow Route 11 with an annual cost of $366,666 to continue to be supported after the State Discretionary Transit Development Program ends. It is anticipated the annual local requirement of $183,833 would be offset by a Packet Page -860- 6/25/2013 16.D.6. �. combination of farebox revenues ($43,333) and local dollars a fr�d up by maximizing MAP -21 expanded grant funded operation thresholds to other transit operation The proposals are due May 31, 2013. Due to the FDOT short timelines, we are requesting your approval to submit the proposals, followed by after the fact approval from tposals, p lease the Board sign in Commissioners the box above at and the June 25, 2013 BCC meeting. Once you have reviewed the pro in the areas marked with "sign here" tabs and call me for pickup at 239 - 252 -8989. Thank you, and please let me know if you have any questions regarding this request. Packet Page -861- 6/25/2013 16.D.6. STATE DISCRETIONARY PARK AND RIDE LOT PROGRAM Recipient Name: General Mana eg r or Agency Director: Immokalee Road /Creekside Park and Ride Collier County Board of County Commissioners /Collier Area Transit Ms. Michelle Arnold, Director Collier County Alternative Transportation Modes 3299 East Tamiami Trail, Suite 103 Naples, Florida 34112 (239) 252 -5841 Fax: (239) 252 -3929 MichelleArnold(&collier og v.net Contact information: Ms. Trinity Scott, Public Transit Manager Collier County Alternative Transportation Modes 3299 East Tamiami Trail, Suite 103 Naples, Florida 34112 (239) 252 -5832 Fax: (239) 252 -6610 Trini Scott(a)collier og vnet Project Type: Immokalee Road/Creekside Park and Ride Environmental & Design Phases Maximum Duration: The requested phases would be completed in 24 months from the notice to r� proceed. Project Location: The project is east of U.S. 41, south of Immokalee Road, west of Goodlette Frank Road and north of Creekside Parkway, near the existing transfer location for the Collier Area Transit routes 1 B, 1 C and Lee Tran's LinC. Florida Department of Transportation District: One Prior Florida Department of Transportation Funding: 1. This project has not been funded previously by the State. 2. Collier County was previously awarded funding for the Lee Collier Connection. However, due fiscal constrains which resulted due to the downturn in the economy, Collier was not able to move forward with the project and forfeited the funds. In lieu of Collier County providing this service, the funding was provided to Lee County to run this service. Collier County was awarded a service development grant for Americans with Disabilities Act (ADA) improvements for bus stops on the State Highway System on January 11, 2013. The total State participation for this grant is $237,919. The project is anticipated to be completed by December 31, 2015. 1 Packet Page -862 -, 6/25/2013 16.D.6. Proiect Obiectives: The proposed project once constructed will provide an opportunity to residents to park their vehicle and connect with the existing Collier Area Transit routes or continue their commute into Lee County. Ownership, Operational, Maintenance and Governance Responsibilities: Once the site has been finalized, Collier County will begin discussions with the property owner to acquire the right -of -way following Federal and State guidelines. The site will be owned/lease (99 year), operated and maintained by Collier County. Financial Responsibilities: The total project costs for the environmental and design phase is $300,000. Collier County would provide 50% of the funding from federal funds, with the remaining $150,000 from state funds. Proiect Justification: Attached you will find the approved MPO transit priorities that show this park and ride lot as a priority. (Attachment 1) Proiect Initiation / Milestone or Progress / Completion Dates: If funding is available on July 1, 2014, Collier County could begin the project by October 1, 2014 with a completion date of September March 30, 2016. Planning Requirement: Attached please find the section of the adopted Transit Development Plan that supports this project. (Attachment 2) Proiect Linkage(s):This project will provide a permanent transfer location for routes 1B, 1C and LinC. Furthermore, this will provide an opportunity for customers to park their vehicle and continue their commute into Lee County or further into Collier County. Criteria for Success: Collier County will monitor use of the park and ride on a quarterly basis to determine % occupancy. The facility will be designed to service multiple modes. The potential site is within one mile of major employers, and will be coordinated to facilitate the connection for the LinC service. Benefit to other Systems: This project may benefit other systems because it will be available for use by carpoolers and could be a meeting location for other regional services. Proiect Budget: For a project local in scope: { Packet Page -863 -, TOTAL VALUE OF NET COST ITEM PROJECT ROW PROJECT STATE COST DONATION COST SHARE Environmental & Design Costs $ 300,000 N/A $ 300,000 $ 150,000 Total 1 $ 300,000 N/A 1 $ 300,000 1 $ 150,000 { Packet Page -863 -, 6/25/2013 16.D.6. EXHIBIT A Applicant Certification and Assurance to the Florida Department of Transportation for the State Discretionary Park - and -Ride Lot Program The certifies to, and assures, the Florida Department of Transportation in regard to its Application for State Discretionary Park- and -Ride Lot Program Financial Assistance dated 1) It shall comply with Section 341, Florida Statutes, 2) It has the fiscal and managerial capability and legal authority to file the application and to execute the project. 3) Its proposed project is listed and justified in its Transit Corridor Plan, Transit Development Plan (TDP), a major highway construction justification plan or other locally published Plans, as applicable, and 4) It has identified and will commit by October 1, 2014 the required local matching funds identified in its proposal, or the prorated portion thereof should the Department fund the project at less than the applicant's requested amount of funding. Date: Signature: Packet Page -864- r_ 6/25/2013 16.D.6. Attachment 1 FY 2012/13 TRANSIT PRIORITIES At BY THE MPO BOARD ON JUNE 8, 2012 Requested Funding/Project Estimates Location Description $500,000 Collier County Continue adding additional accessibility for ADA compliance with Bike and Pedestrian amenities to bus stops $500,000 Collier County Construction of ADA compliant bus shelters $1,200,000 Collier County Enhance an existing East/West Route on Pine Ridge Road $1,200,000 Collier County Establish East/West Route on Golden Gate Parkway $1,200,000 Collier County Lee/Collier Connection $1,000,000 Collier County Completion of CAT ITS (Electronic Fareboxes) $300,000 Collier County Construction of a Park and Ride Facility on US 41 at. the Lee County Line $300,000 Collier County Construction of a Park and Ride Facility at the intersection of Collier Blvd and Immokalee Road $300,000 Collier County Construction of a Park and Ride Facility at the intersection of Immokalee Road and Gulf Shore Drive $6,000,000 Collier County Construction of a permanent Transfer Facility at the CAT Operations Center. 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STATE DISCRETIONARY TRANSIT SERVICE DEVELOPMENT PROJECT Collier Area Transit Marketing Plan Recipient Name: Collier County Board of County Commissioners /Collier Area Transit General Manager or Agency Director: Ms. Michelle Arnold, Director Collier County Alternative Transportation Modes 3299 East Tamiami Trail, Suite 103 Naples, Florida 34112 (239) 252 -5841 Fax: (239) 252 -3929 MichelleArnold(d),collier og v.net Contact information: Ms. Trinity Scott, Public Transit Manager Collier County Alternative Transportation Modes 3299 East Tamiami Trail, Suite 103 Naples, Florida 34112 (239) 252 -5832 Fax: (239) 252 -6610 Trini Scott(&collier ov.net Proiect Title and Description: Collier Area Transit Marketing Plan. This project will develop and implement a plan that will target the broad Collier County community with the objective of building awareness and a positive image for CAT. However, the key to actually attracting new riders lies in identifying groups for whom the service offers advantages and then developing customized marketing efforts that target these segments. The goal would be to determine low cost, yet highly effective marketing strategies that could be implemented. This plan would also develop strategies to market our fixed route service to our existing paratransit customers to hopefully entice the transition from the higher cost paratransit services to a much lower per trip cost for the fixed route. Eligible Proiect Type and Duration: Project that improves marketing and consumer information programs. The marketing plan will have a duration of two years. Proiect Location and Service Area: This project will target the entire Collier County area. Florida Department of Transportation District: One Packet Page -869- 6/25/2013 16.D.6. Prior Florida Department of Transportation Funding: 1. This project has not been funded previously by the State. 2. Collier County was previously awarded funding for the Lee Collier Connection. However, due fiscal constrains which resulted due to the downturn in the economy, Collier was not able to move forward with the project and forfeited the funds. In lieu of Collier County providing this service, the funding was provided to Lee County to run this service. Collier County was awarded a service development grant for Americans with Disabilities Act (ADA) improvements for bus stops on the State Highway System on January 11, 2013. The total State participation for this grant is $237,919. The project is anticipated to be completed by December 31, 2015. Proiect Obiectives: The marketing plan will target the broad Collier County community with the objective of building awareness and a positive image for CAT. Proiect Initiation / Milestone or Progress / Completion Dates: If funding is available on July 1, 2014, Collier County could begin establishing the marketing plan with implementation of by October 1, 2014. Operational Responsibilities: Collier County will manage the project. Collier County, with assistance from a consultant, will develop and implement an effective marketing strategy. Financial Responsibilities: Planning Requirement: Attached you will find the applicable sections of the adopted Comprehensive Operational Analysis (Attachment 1) and Transit Development Plan (Attachment 2) that support this project. Criteria for Success: Collier County will compare system ridership prior to implementation of the marketing plan and after implementation. The goal will be to increase fixed route ridership by 5% following implementation of the marketing plan. Proiect Linkage(s): This project will enhance travel throughout Collier County and encourage multi -modal transportation options. n Packet Page -870- TOTAL REVENUES NET STATE PROJECT PROJECT SHARE COST ITEM COST FEDERAL COST PER YEAR FUNDS Administration Costs $200,000 $100,000 $100,000 $50,000 Total $200,000 $100,000 $100,000 $50,000 Planning Requirement: Attached you will find the applicable sections of the adopted Comprehensive Operational Analysis (Attachment 1) and Transit Development Plan (Attachment 2) that support this project. Criteria for Success: Collier County will compare system ridership prior to implementation of the marketing plan and after implementation. The goal will be to increase fixed route ridership by 5% following implementation of the marketing plan. Proiect Linkage(s): This project will enhance travel throughout Collier County and encourage multi -modal transportation options. n Packet Page -870- 6/25/2013 16.D.6. EXHIBIT A Applicant Certification and Assurance to the Florida Department of Transportation for the State Discretionary Transit Service Development Program The certifies to, and assures, the Florida Department of Transportation in regard to its Application for State Discretionary Transit Service Development Program Financial Assistance dated 1) It shall comply with Section 341.051 Florida Statutes and Chapter 14 -73 Florida Administrative Code. 2) It has the fiscal and managerial capability and legal authority to file the application and to execute the project. 3) Its proposed project is listed and justified in its Transit Development Plan, or Transportation Disadvantaged Service Plan, as applicable, and 4) It has identified and will commit by October 1, 2014 the required local matching funds n identified in its proposal, or the prorated portion thereof should the Department fund the project at less than the applicant's requested amount of funding. Date: Signature: Packet Page -871- Attachment 1 6/25/201316.D.6. �ectiot � e • Service Recommendations 6.12 Future Considerations An additional list of improvements was identified in the planning process to be considered for future ,planning purposes. These are not feasible in the short -term, five year period due to lack of available resources or other limitations. They include the following: • New flexible route service for the eastern portions of Collier County, including Ave Maria, Everglades, and surrounding communities. The flexible route services allow CAT to expand service areas and meet paratransit needs with one service. CAT must have the ITS infrastructure in place prior to implementing service. Although not feasible at this time given cost constraints, the estimated annual operating cost for a flexible route service is approximately $328,000 based on operating one vehicle. This cost does not include the capital cost required to purchase a new vehicle. These cost estimates are based upon 12 hours of service, seven days a week, with year round service, with an operating cost of $75 per revenue hour. • Increasing service frequency and span of service should be the primary priority for CAT in the future. As discussed throughout the above recommendations, the minimum standard for local service routes should be 60 minutes for all core routes. Additional revenues are needed to provide this service. • Express route services should be implemented from north of Naples and south of Naples. The service would be available to residents and visitors to major destinations and activity centers within Collier County. • Additional services should be planned for north and east of Naples to meet the expected growth. Section 2 of this report discussed in detail high growth areas for Collier County, which will also impact the demand of CAT services. • New satellite transit stations should be planned for the north east area of the county and for south Collier County in the future. The transit stations would provide opportunities for riders to transfer to multiple routes outside of downtown Naples and get to their desired destinations. This will likely require some restructuring of route design toward a more corridor -based service that would encourage timed transfers. 6.13 Marketing of New Services The marketing of CAT services throughout the community is a goal for the agency and never- ending. Current staff has very little time to market CAT service with current job responsibilities. This COA recommends several marketing components: • Marketing plan • Design of New Schedules • Marketing of New Route Changes The MPO /ATM /CAT staff have several options to complete the marketing components. One option is to hire a full -time employee to assist in public outreach and marketing of all transit services. This would also include coordination among local agencies, major employers, and citizens groups. This 6 -10 Packet Page -872- Smith 6/25/2013 16.D.6. Section 6 • Service Recommendations /'�• position would provide assistance to existing staff, with a focus on community outreach. A second alternative is to develop an RFP and have the marketing components completed by consultants. Whichever option CAT decides to move ahead with, these components are critical and must be completed for successful changes to the system. At the end of the day, if no one knows about CAT, then residents and visitors will not use the system. /'11�. Community outreach programs are used to provide vital information about the transit system and to educate the community on how to use the system and the benefits of public transit. CAT may work directly with community social service agencies to provide seminars, assist with the development of classes, and create marketing material to achieve these goals, some of which may be specific to transit dependent populations, such as seniors or disabled persons. General increased marketing efforts may also be part of the program, where advertisements are projected through newspapers, radio and local television stations. According to the American Public Transit Association, transit agencies typically budget between 0.75 and 3.0 percent of their gross budget on marketing promotions (excluding salaries), with the majority around 2 percent. It is recommended for CAT to consider this recommendation for the future. Smith Packet Page -873- 6 -11 6/25/2013 16.D.6. Section 8 • Financial and implementation Plan Table 8.1 Financial Plan Base Year - $4,785,000 1.21M 1 $4,881,000 1.23M 2 $4,979,000 1.26M g $5,079,000 1.28M 4 $5,181,000 1.31M 5 $5,285,000 1.36M Assumed Budget: 2% inflation consistent with the Collier County Transit Development Plan and based on historical trends in the Consumer Price Index (CPI). Projected ridership: 2% annually, based upon CAT 2010 to 2011 percent of ridership change. 8.2 Implementation Plan The implementation plan for CAT includes making the route modifications to existing services and making changes to the nomenclature of the route names. These changes provide CAT the opportunity to promote existing and new service areas. Table 8.2 provides the implementation plan to initiate responsibilities and duties for the change. Table 8.2 Implementation Plan 1 CAT staff to develop specific times for new scheduled services, including transfer times, and major time points for schedule. 2 CAT staff review existing and new bus stop locations for new services. 3 Ensure MPO Board support for future changes. 4 ATM /MPO /CAT to develop RFP for design of new bus schedules. Approximate cost $75,000.(l) 5 ATM /MPO /CAT to develop Transit Advisory Group (TAG) to prepare names for new routes. ing of new services. Approximate cost.$250,000: 6 ATM /MPO/CAT to develop RFP for market 1 2 3 4 5 6 7 8 9 10 8 -2 Tack CAT staff to finalize new schedules, driver assignments, bus stop locations. Hire firm for development of bus schedules. Hire firm for marketing of new services /outreach or hire a new full -time employee to undertake these efforts. Develop timeline forgo live' for new services w/ ATM /CAT /MPO and new marketing firm. Assign local staff to be champion for change and coordinate directly with marketing firm. Hold public meetings for feedback on proposed route changes and names. Ensure MPO Board support for future changes. Go live with new services. CAT /ATM /MPO staff to provide assistance at transfer stations during first few weeks of service for excellent customer service. CAT /ATM staff to closely monitor all CAT routes. Packet Page -874- Smith 6/25/2013 16.D.6. Section 7 • CAT Service Tiers A. Task 1 Develop marketing plan for years 3 -5 and assign responsibilities through the >new FTE position or hire marketing firm to assist Approximate cost $100,000 for a new marketing firm. (1) 2 CAT /ATM staff to closely monitor all CAT routes. 3 Continue to inform MPO Board of CAT progress. 4 Conduct onboard and ride check survey to check route progress. Approximate cost $50,000. (1) (1) Estimate based upon CDM Smith project experience in other locations. Costs may range from $40K on the lower end for only design services to $300k on the highest end, including printing. This estimate is based on national trends and may be adjusted for actual quotes in Collier County. The table above provides a series of tasks to be undertaken in the next five years to support efficient and effective service and regular monitoring. The following major tasks are described in greater detail below to provide justification and proposed benefits of the COA Implementation Plan. • Establishing a Transit Advisory Group (TAG): This committee is recommended to be added to provide additional public input on transit services provided and to ensure timely review and monitoring of CAT services through the performance measures detailed in Section 5.5.2 of this COA. In establishing this committee, it is recommended that CAT staff reach out to members of other portions of the county, particularly the Growth Management Division, Tourism Department and other entities that can tie transit investments to land use and economic development plans. Finally, it is also recommended that the TAG annually review these performance measures for their efficiency in addressing transit needs and service in the community and update the performance measures as needed with support of the MPO Board. • Design /Implement New Bus Schedules: One of the major recommendations from this COA is to improve the clarity and understanding of CAT routes by developing more understandable route names and service tiers. In addition, a number of route modifications are proposed to improve service on underperforming routes. To implement these changes, it will be necessary to update the existing schedules. Based on national experience, expected costs for designing the new bus schedules is $75,000 and may be adjusted as actual quotes for a company to provide this service in Collier County are identified by CAT staff. • Continue Implementation of ITS Infrastructure: In the past three years, CAT received Congestion Management System grant funds for the implementation of technology solutions for the transit network. Phase I of the project included: • Electronic Passenger Information Display Signs • Automated Annunciation System (AAS) • Computer Aided Dispatch & Automated Vehicle Locators (CAD /AVL) • Fixed -route Scheduling Software • Automated Passenger Counters (APC) • Electronic Fareboxes smith Packet Page -875- 8 -3 Section 8 • Financial and Implementation Plan 8 -4 6/25/2013 16.D.6. Phase II includes enhancing public access to transit information by implementing advanced Real Time Information Systems (RTI), GIS -based route planning through Google Planning, and Interactive Voice Response (IVR).As improvements to ITS infrastructure are made, they provide an exceptional opportunity to improve service monitoring of passenger needs, including origins and destinations. In addition, as future operational analyses are completed these ITS improvements provide intensive data collection savings for CAT and provide more regular ability to monitor service performance. • Ensuring MPO /BCC Board Support: The most effective way to ensure MPO and BCC Board support for transit investments into the future will be to provide a transparent, accountable monitoring of services periodically so that board members understand performance issues, how staff is working to address those issues, and needs that may arise as staff attempts to provide a safe, attractive, efficient system. Performance measures outlined in Section 5.5.2 of this report provide several consistent and objective measures that can be used to communicate performance to board members on a regular basis. This will be further supported through input from the proposed Transit Advisory Group and will provide a way to regularly apprise MPO Board members of changes in the transit system and performance and provide additional confidence in CAT's ability to serve the community well. • Improve ADA Bus Stop Accessibility: CAT staff are currently working to establish an ADA Study that will provide a complete review of the existing CAT bus stops (over 500) and propose improvements that will enhance accessibility and amenities provided at bus stops. As provided in this COA, there are a number of existing stops that represent the highest locations n of boardings and alightings in the system. As funding is available to improve stops, it is recommended that these top locations serve as priority areas for improvements. Providing a safe and accessible system through improved bus stop accessibility is recommended to both enhance the overall system efficiency of CAT and will serve as a cost effectiveness investment that is expected to both improve ridership potential and make the fixed -route system a viable alternative to more costly transportation disadvantaged services. • Develop and Implement a Marketing Service Plan: The marketing of CAT services throughout the community is a goal for the agency and never - ending. Current staff have very little time to market CAT service with current job responsibilities. This COA recommends several marketing components: • Marketing plan • Design of New Schedules • Marketing of New Route Changes The MPO /ATM /CAT staff have several options to complete the marketing components. One option is to hire a full -time employee to assist in public outreach and marketing of all transit services. This would also include coordination among local agencies, major employers, and citizens groups. This position would provide assistance to existing staff, with a focus on community outreach. A second alternative is to develop an RFP and have the marketing components completed by consultants. Whichever option CAT decides to move ahead with, these components are critical and must be completed for successful changes to the system. At Packet Page -876- Smith 6/25/2013 16.D.6. Section 7 • CAT Service Tiers n the end of the day, if no one knows about CAT, then residents and visitors will not use the system. Community outreach programs are used to provide vital information about the transit system and to educate the community on how to use the system and the benefits of public transit. CAT may work directly with community social service agencies to provide seminars, assist with the development of classes, and create marketing material to achieve these goals, some of which may be specific to transit dependent populations, such as seniors or disabled persons. General increased marketing efforts may also be part of the program, where advertisements are projected through newspapers, radio and local television stations. According to the American Public Transit Association, transit agencies typically budget between 0.75 and 3.0 percent of their gross budget on marketing promotions (excluding salaries), with the majority around two percent. It is recommended for CAT to consider this recommendation for the future. 8.3 COA Summary This COA is an in -depth study of CAT's transit network designed to identify strengths and weaknesses, and develop recommendations for improvement. The COA process provides a thorough look inside the CAT system to determine which aspects perform well, which need improvement, and how premium service can chart a course for the future. The impetus for the CAT COA was for several reasons, to: • Determine next steps and the future of CAT services in Collier County - what is the n appropriate level of transit service for the county? • Understand CAT best performing routes - are existing services operating effectively and efficiently? • Determine locations of low performing routes and adjust service to become more efficient. • New contractor for service has improved on -time performance and management relationships among CAT, ATM, and the MPO. The purpose of the COA is to answer the above statements. In summary, the short answer to whether the CAT transit operation is efficient and operating effectively is: • Yes, is the answer. Each year, CAT is required by the State to complete a major or minor update to their Transportation Development Plan.3 In the last update, CAT, compared to its peer Florida transit agencies, is doing well. No "smoking gun" of rampant inefficiencies was found. • In addition, this COA provides detailed information regarding system wide and individual route performance, depicting the strong areas of service and those areas that need to be monitored. 3 http: / /www.colliermpo.com /index.aspx ?page =73 CSmith Packet Page -877- 8 -s N ^C W L U cu 2 Y Y Y Y Y Y Y Y > Y Y Y > Y Y Y Y Y Y Y r r Y Y Y Y Y f. EI `;* n n Y r > Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y > > Y > Y e` �4 Y Y i Y Y Y Y Y > Y Y Y Y Y W'i F �? i �'✓dE � � � iU. �� 1 @@ n A_'mz I i''. $.�M1`a ,y t t ry G f 6 6 °m m eao g 0 v $ L u ¢ c E N 8 E ? v g Q 5 9 z z, E x a m a E _ J n °< e e s .o.. ac V u Z C K C K a z z z K C z z z C c Z Z N V! 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The proposed route would serve the northern portion of Collier Boulevard, Immokalee Road and connect with the existing routes 113, IC and LinC at the Creekside Transfer Point. The return trip will include service Livingston road, including the North Collier Regional Park. The route would run Monday through Saturday and operate on a 90 minute headway. Eligible Proiect Type and Duration: Project that improves system operations, with a three year duration. Proiect Location and Service Area: This new route would begin service at the Kmart/ Sweetbay shopping plaza on Golden Gate Parkway. The sixteen mile route would travel on Golden Gate Parkway to Collier Boulevard; north on Collier Boulevard to Immokalee Road where the route would travel west on Immokalee Road to the Creekside Transfer Point to connect with the existing routes 113, 1C and LinC. The return trip would traverse east on Immokalee Road to Livingston Road where it will divert south to include service to the North Collier Regional Park, returning to Immokalee Road and finishing the route via Collier Boulevard back to Kmart/Sweetbay Shopping plaza. The route would run Monday through Saturday and operate on a 90 minute headway. The proposed service would operate along segments of Immokalee Road and Collier Boulevard that are not currently served by fixed route public transit. Service would be provided to Gulf Coast High School, Laurel Oak Elementary School, Oak Ridge Middle School, Hodges Packet Page -881- 6/25/2013 16.D.6 University, Social Security Administration (recently relocated), Target, Wal -Mart, North Collier Regional Park and C'mon (Collier County museum), multiple housing developments, grocery stores and pharmacies. Residents and visitors now using the more costly paratransit system to reach the noted destinations will be able to use fixed route with more flexibility. Florida Department of Transportation District: One Prior Florida Department of Transportation Funding: 1. This project has not been funded previously by the State. 2. Collier County was previously awarded funding for the Lee Collier Connection. However, due fiscal constraints which occurred as a result of the downturn in the economy, Collier was not able to move forward with the project and forfeited the funds. In lieu of Collier County providing this service, the funding was provided to Lee County to run this service. Collier County was awarded a service development grant for Americans with Disabilities Act (ADA) improvements for bus stops on the State Highway System on January 11, 2013. The total State participation for this grant is $237,919. The project is anticipated to be completed by December 31, 2015. Project Objectives: The proposed service will serve an increased segment of our population who currently has no fixed route public transit service. Proiect Initiation / Milestone or Progress / Completion Dates: If funding is available on July 1, 2014, Collier County could begin service by October 1, 2014. Operational Responsibilities: Collier County will manage the project. Collier County will alert the public through media, take ones flyers and update the route schedules. Collier County will commit to implement the new route in a courteous, reliable, safe, cost - effective and efficient manner. Financial Responsibilities: Planning Requirement: Attached you will find the applicable section of the 2010 Transit Development Plan that supports this project. (Attachment 1) Packet Page -882- TOTAL REVENUES ES NET STATE COST ITEM PROJECT FEDERAL PROJECT COST SHARE PER YEAR COST FUNDS Operating Costs $1,100,000 $550,001 $549,999 $183,333 Total $1,100,000 $550,001 $549,999 $183,333 Planning Requirement: Attached you will find the applicable section of the 2010 Transit Development Plan that supports this project. (Attachment 1) Packet Page -882- 6/25/2013 16.D.6. Criteria for Success: Collier County will evaluate the route against proven performance measures. The performance measure will be passenger trips per vehicle revenue. The goal will be to carry an average of more than 17 passengers per revenue hour, which is the average based on a peer analysis. Proiect Linkne(s): This project will provide an additional link to the LeeTran LinC route, further enhancing travel between Collier and Lee counties. Packet Page -883- 6/25/2013 16.D.6. EXHIBIT A Applicant Certification and Assurance to the Florida Department of Transportation for the State Discretionary Transit Service Development Program The certifies to, and assures, the Florida Department of Transportation in regard to its Application for State Discretionary Transit Service Development Program Financial Assistance dated 1) It shall comply with Section 341, Florida Statutes and Chapter 14 -73 Florida Administrative Code. 2) It has the fiscal and managerial capability and legal authority to file the application and to execute the project. 3) Its proposed project is listed and justified in its Transit Development Plan, or a major Transportation Disadvantaged Service Plan, as applicable, and 4) It has identified and will commit by October 1, 2014 the required local matching funds identified in its proposal, or the prorated portion thereof should the Department fund the project at less than the applicant's requested amount of funding. 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