Agenda 02/26/2013 Item #16D112/26/2013 16.D.11.
EXECUTIVE SUMMARY
Recommendation to approve Change Order No. 2 to Contract #11 -5725 Public
Relations Assistance with Lou Hammond & Associates, Inc. for professional
public relations and marketing services for the Collier County Museums for an
annual amount of $30,000.
OBJECTIVE: To increase the scope of work under Contract #11 -5725 with Lou
Hammond & Associates, Inc. in order to provide professional public relations and
marketing services for the Collier County Museums.
CONSIDERATIONS: On December 13, 2011, the Board of County Commissioners
approved Contract #11 -5725, Agenda Item 16.F.5, with Lou Hammond & Associates for
Collier County Tourism Department Public Relations Assistance, attached hereto as
"Exhibit A ".
This contract was solicited at the request of the County Tourism Department to
implement a media relations strategy with the print, broadcast and on -line media, and to
develop and circulate customized news releases and story ideas to generate greater
visitor interest and appeal. Although these specific services were solicited for the
Tourism Department, the Board has traditionally approved the use of such contracts to
extend similar services or products to other County departments with similar needs
where appropriate. As an example, the Board amended the Tourism Department's
contract with Paradise Advertising in 2006 to enable the Collier County Museums to
develop an initial branding and advertising campaign. In this instance, ' the Museum
desires to use the various cultural outlets and publicity tools described within the scope
of services set forth under Contract #11 -5725 to broaden its appeal to local, national
and international visitors.
The goal is to utilize the professional services of Lou Hammond & Associates to blend
the Museum's message into the Tourism Department's overall marketing and media
relations strategy to highlight the Collier County Museums as a prime destination for
heritage- tourism visitors, to achieve greater media impact and exposure, to attract, build
and hold new visitor audiences, and to maintain a sustained media presence for the
Collier County Museums.
FISCAL IMPACT: The fiscal impact of Change Order No. 2 is $30,000 annually and
funding is budgeted in the Museum's general operating budget.
GROWTH MANAGEMENT IMPACT: There is no growth management impact
associated with this Executive Summary.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's
Office, requires majority vote, and is legally sufficient for Board action. — CMG
RECOMMENDATION: That the Board of County Commissioners approve Change
Order #2 to Contract 11 -5725 Public Relations Assistance with Lou Hammond &
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2/26/2013 16.D.11.
Associates, Inc. for professional public relations and marketing services for the Collier
County Museums for an annual amount of $30,000.
Prepared by: Ron Jamro, Museum Director
Attachments:
• Exhibit A: Contract for 11 -5725 Public Relations Assistance with Lou
Hammond -& Associates, Inc.
• Exhibit B: Lou Hammond & Associates — Scope of Work.
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.16.D.16.D.11.
Item Summary: Recommendation to approve Change Order No. 2 to contract 11 -5725
Public Relations Assistance with Lou Hammond & Associates, Inc. for professional public
relations and marketing services for the Collier County Museums for an annual amount of
$30,000.
Meeting Date: 2/26/2013
Prepared By
Name: ApkarianChristina
Title: Administrative Assistant, Museum
2/7/2013 12:22:54 PM
Submitted by
Title: Administrative Assistant, Museum
Name: ApkarianChristina
2/7/2013 12:22:55 PM
Approved By
Name: DeLeonDiana
Title: Contracts Technician, Purchasing
Date: 2/7/2013 2:40:24 PM
Name: JamroRon
Title: Director - Museum,Museum
Date: 2/7/2013 2:52:46 PM
Name: AlonsoHailey
Title: Operations Analyst, Public Service Division
Date: 2/7/2013 3:37:15 PM
Name: MarkiewiczJoanne
Title: Manager - Purchasing Acquisition,Purchasing & Gene
Date: 2/14/2013 4:18:34 PM
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Name: WardKelsey
Title: Manager - Contracts Administration,Purchasing & Ge
Date: 2/14/2013 4:18:45 PM
Name: CarnellSteve
Title: Director - Purchasing /General Services,Purchasing
Date: 2/14/2013 4:53:49 PM
Name: GreeneColleen
Title: Assistant County Attorney,County Attorney
Date: 2/19/2013 9:50:18 AM
Name: KlatzkowJeff
Title: County Attorney
Date: 2/19/2013 10:17:22 AM
Name: FinnEd
Title: Senior Budget Analyst, OMB
Date: 2/19/2013 4:43:34 PM
Name: OchsLeo
Title: County Manager
Date: 2/19/2013 4:54:39 PM
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2/26/2013 16. D.11.
AGREEMENT #11 -5725
for
Collier County Tourism Department Public Relations Assistance
THIS AGREEMENT, made and entered into on this 134�1 day of „ �L �1��' , 2011 by
and between Lou Hammond & Associates, Inc. authorized to do business in the State of
Florida, whose business address is 39 East 51st Street, New York, NY 10022, hereinafter
called the "Contractor" and Collier County, a political subdivision of the State of Florida,
Collier County, Naples, hereinafter called the "County ":
WITNESSETH:
1. COMMENCEMENT. The contract shall be for a two (2) year period, commencing on
the date of approval by the Board of County Commissioners, and terminating twenty
four (24) months thereafter.
The County may, at its discretion and with the consent of the Contractor, renew the
Agreement under all of the terms and conditions contained in this Agreement for two
(2) additional one (1) year periods. The County shall give the Contractor written notice
of the County's intention to extend the Agreement term not less than ten (10) days prior
to the end'of the Agreement term then in effect.
2. STATEMENT OF WORK. The Contractor shall provide services in accordance with
Exhibit "A" Scope of Services, the terms and conditions of RFP #11 -5725 and the
Contractor's proposal referred to herein and made an integral part of this agreement.
This Agreement contains the entire understanding between the parties and any
modifications to this Agreement shall be mutually agreed upon in writing by the
Contractor and the County project manager or his designee, in compliance with the
County Purchasing Policy and Administrative Procedures in effect at the time such
services are authorized.
3. THE CONTRACT SUM. The County shall pay the Contractor for the performance of
this Agreement an estimated annual amount of one hundred fifty two thousand dollars
($152,000.00),. based on a monthly service fee of eleven thousand dollars ($11,000.00) per
month (5132,000.00 per annum) plus travel and out of pocket expenses not to exceed
twenty thousand dollars ($20,000.00) per year. Payments shall be made to the
Contractor not more frequently than once per month upon receipt of a proper invoice,
upon approval by the Tourism Director or his designee, and in compliance with
Chapter 218, Fla. Stats., otherwise known as the "Local Government Prompt Payment
Act".
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3.1 Payments will be made for services furnished, delivered, and accepted, upon receipt
and approval of invoices submitted on the date of services or within six (6) weeks after „
completion of contract. Any untimely submission of invoices beyond the specified
deadline period is subject to non- payment under the legal doctrine of "lathes" as
untimely submitted. Time shall be deemed of the essence with respect to the timely
submission of invoices under this agreement.
3.2 Travel and Reimbursable Expenses shall be estimated and approved in advance in
writing by the County. Travel expenses shall be reirnbursed at actual cost in accordance
with Collier County Resolution # 2006-40 Travel Expenses for Persons Conducting
Official Tourism Business and Section 125.0104 Fla. Stats. Contractor's travel time will
be included in the monthly service fee.
Reimbursable items other than travel expenses shall include telephone long - distance
charges, fax charges, photocopying charges, shipping and postage. Reimbursable items
will be paid only after Contractor has provided all receipts. Contractor shall be
responsible for all other costs and expenses associated with activities and solicitations
undertaken pursuant to this Agreement.
4. SALES TAX. Contractor shall pay all sales, consumer, use and other sirni.lar taxes
associated with the Work or portions thereof, which are applicable during the
performance of the Work.
5. NOTICES. All notices from the County to the Contractor shall be deemed duly served
if mailed or faxed to the Contractor at the following Address:
Lou Hammond & Associates
39 East 51st Street
New York, NY 10022
Attention: Lou Hammond, Chairman
Tel: 212 -308 -8880
All Notices from the Contractor to the County shall be deemed duly served if mailed or
faxed to the County to:
Collier County Government Center
Purchasing Department
3327 Taniiami Trail, East
Naples, Florida 34112
Attention: Steve Carnell, Purchasing / GS Director
Telephone: 239-252-8371
Facsimile: 239-252-6584
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The Contractor and the County may change the above mailing address at any time upon
giving the other party written notification. All notices under this Agreement must be in
writing.
6. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating
a partnership between the County and the Contractor or to constitute the Contractor as
an agent of the County.
7. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits
necessary for the prosecution of the Work shall be obtained by the Contractor. Payment
for all such permits issued by the County shall be processed internally by the County.
All non - County permits necessary for the prosecution of the Work shall be procured
and paid for by the Contractor. The Contractor shall also be solely responsible for
payment of any and all taxes levied on the Contractor. In addition, the Contractor shall
comply with all rules, regulations and laws of Collier County, the State of Florida, or the
U. S. Government now in force or hereafter adopted. The Contractor agrees to comply
with all laws governing the responsibility of an employer with respect to persons
employed by the Contractor.
8. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to
use in any manner whatsoever, County facilities for any improper, immoral or offensive.
purpose, or for any purpose in violation of any federal, state, county or municipal
ordinance, rule, order or regulation, or of any governmental rule or regulation now in
effect or hereafter enacted or adopted. In the event of such violation by the Contractor
or if the County or its authorized representative shall deem any conduct on the part of
the Contractor to be objectionable or improper, the County shall have the right to
suspend the contract of the Contractor. Should the Contractor fail to correct any such
violation, conduct, or practice to the satisfaction of the County within twenty -four (24)
hours after receiving notice of such violation, conduct, or practice, such suspension to
continue until the violation is cured. The Contractor further agrees not to commence
operation during the suspension period until the violation has been corrected to the
satisfaction of the County.
9. TERMINATION. Should the Contractor be found to have failed to perform his
services in a manner satisfactory to the County as per this Agreement, the County may
terminate said agreement for cause with a sixty (60) day written notice; further the
County may terminate this Agreement for convenience with a sixty (60) day written
notice. The County shall be sole judge of non - performance.
10. NO DISCRIMINATION. The Contractor agrees that there, shall be no discrimination as
to race, sex, color, creed or national origin.
11. INSURANCE. The Contractor shall provide insurance as follows:
A. Commercial General Liability: Coverage shall have minimum limits of $500,000 Per
Occurrence, Combined Single Limit for Bodily Injury Liability and Property Damage
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Liability. This shall include Premises and Operations; Independent Contractors;
Products and Completed Operations and Contractual Liability.
B. Professional Liability Coverage shall have minimum limits of $500,000 per
occurrence each claim and in the aggregate
C. Workers'- Compensation: Insurance covering all employees meeting Statutory
Limits in compliance with the applicable state and federal laws.
The coverage must include Employers' Liability with a minimum limit of $500,000 for
each accident.
Special Requirements: Collier County Government shall be Listed as the Certificate
Holder and included as an Additional Insured on the Comprehensive General Liability
Policy.
Current, valid insurance policies meeting the requirement herein identified shall be
maintained by Contractor during the duration of this Agreement. Renewal certificates
shall be sent to the County ten (10) days prior to any expiration date. There shall be a
thirty (30) day notification to the County in the event of cancellation or modification of
any stipulated insurance coverage.
Contractor shall insure that all subcontractors comply with the same insurance
requirements that he is required to meet. The same Contractor shall provide County
with certificates of insurance meeting the required insurance provisions.
12. INDEMNIFICATION. To the maximum extent permitted by Florida law, the
Contractor shall indemnify and hold harmless Collier County, its officers and
employees from any and all liabilities, damages, losses and costs, including, but not
limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the
negligence, recklessness, or intentionally wrongful conduct of the Contractor or anyone
employed or utilized by the Contractor in the performance of this Agreement. This
indemnification obligation shall not be construed to negate, abridge or reduce any other
rights or remedies which otherwise may be available to an indemnified party or person
described in this paragraph.
This section does not pertain to any incident arising from the sole negligence of Collier
County.
13. CONTRACT ADMINISTRATION. This Agreement shall be administered on behalf of
the County by the Tourism Department.
14. CONFLICT OF INTEREST: Contractor represents that it presently has no interest and
shall acquire no interest, either direct or indirect, which would conflict in any manner
with the performance of services required hereunder. Contractor further represents that
no persons having any such interest shall be employed to perform those services.
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15. COMPONENT PARTS OF THIS CONTRACT. This Contract consists of the attached
component parts, all of which are as fully a part of the contract as if herein set out
verbatim: Contractor's Proposal, Insurance Certificate, RFP #11 -5725, Specifications and
Exhibit "A" Scope of Services.
16. SUBTECT TO APPROPRIATION. It is further understood and agreed by and between
the parties herein that this agreement is subject to appropriation by the Board of County
Commissioners.
17. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or
individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee,
service or other item of value to any County employee, as set forth in Chapter 112, Part
III, Florida Statutes, Collier County Ethics Ordinance No. 2004 -05, and County
Administrative Procedure 5311. Violation of this provision may result in one or more. of
the following consequences: (a) Prohibition by the individual, firm, and/or any
employee of the firm from contact with County staff for a specified period of time; (b)
Prohibition by the individual and/or firm from doing business with the County for a
specified period of time, including but not limited to: submitting bids, RFP, and/or
quotes; and, (c) immediate termination of any contract held by the individual and /or
firm for cause.
18. IMMIGRATION LAW COMPLIANCE. By executing and entering into this agreement,
the Contractor is formally acknowledging without exception or stipulation that it is fully
responsible for complying with the provisions of the Immigration Reform and Control
Act of 1986 as located at 8 U:S.C. 1324, et seq. and regulations relating thereto, as either
may be amended. Failure by the Contractor to comply with the laws referenced herein
shall constitute a breach of this agreement and the County shall have the discretion to
unilaterally terminate this agreement immediately.
19. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County
encourages and agrees to the successful proposer extending the pricing, "terms. and
conditions of this solicitation or resultant contract to other governmental entities at the
discretion of the successful proposer.
20. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or
otherwise unenforceable, in whole or in part, the remaining portion of this Agreement
shall remain in effect.
21. ADDITIONAL ITEMS /SERVICES. Additional items and /or services may be added to
this contract in compliance with the Purchasing Policy.
22. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted
by this Agreement to resolve disputes between the parties, the parties shall make a good
faith effort to resolve any such disputes by negotiation. The negotiation shall be
attended by representatives of Contractor with full decision- making authority and by
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attended by representatives of Contractor with full decision - making authority and by
County's staff person who would make the presentation of any settlement reached
during negotiations to County for approval. Failing resolution, and prior to the
commencement of depositions in any -litigation between the parties arising -out of this
Agreement, the parties shall attempt to resolve the dispute through Mediation before an
agreed -upon Circuit Court Mediator certified by the State of Florida. The mediation
shall be attended by representatives of Contractor with full decision- making authority
and by County's staff person who would make the presentation of any settlement
reached at mediation to County's board for approval. Should either party fail to submit
to mediation as required hereunder, the other party may obtain a court order requiring
mediation under section 44.102, Fla. Stat.
Any suit or action brought by either party to this Agreement against the other party
relating to or arising out of this Agreement must be brought in the appropriate federal
or state courts in Collier County, Florida, which courts have sole and exclusive
jurisdiction on all such matters.
23. KEY PERSONNEL/PROTECT STAFFING: The Contractor's personnel and
management to be utilized for this project shall be knowledgeable in their areas of
expertise. The County reserves the right to perform investigations as may be deemed
necessary to insure that competent persons will be utilized in the performance of the
contract. The Contractor shall assign as many people as necessary to complete the
project on a timely basis, and each person assigned shall be available for an amount of
time adequate to meet the dates set forth in the Project Schedule. The Contractor shall
not change Key Personnel unless the following conditions are met: (a) Proposed
replacements have substantially the same or better qualifications and/or experience, (b)
that the County Tourism Director is notified in writing as far in advance as possible. The
Contractor shall make commercially reasonable efforts to notify Collier County within
seven () days of the change. The County Tourism staff retains final approval of
proposed replacement personnel.
24. ORDER OF FE.ECEDENCE: in the event of any conflict between or among the terms of
any of the Contract Documents, the terms of the Request for Proposal and/ or the
Contractor's Proposal, the Contract Documents shall take precedence. In the event of
any conflict between the terms of the RFP and the Contractor's Proposal, the language
in the RFP would take precedence.
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IN WITNESS WHEREOF, the Contractor and the County, have each, respectively,' by an
authorized person or agent, hereunder set their hands and seals on the date and year first
above written.
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
D git Bxcfic�c; C�ierof ,Courts
W.
By
Dated Fred W. Coyle, Cha Attu* F. f
941 ure ca
Lou Hammond & Associates, Inc.
First Witness
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Second Witness
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Approv aSjtq form and
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County
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Contractor
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Exhibit A
Agreement #I1 -5725
"Collier County Tourism Department Public Relations Assistance"
Scope of Services
The Collier County Tourism Department, on behalf of the. Naples, Marco Island, Everglades Convention and
Visitors Bureau (CVB), is the official tourism marketing and management o rganization for Collier County,
Florida. The CVB is the marketing arm of the Tourism Department within Collier County government.
The scope of work for the Contractor will be to create and implement an effective out of market media relations
strategy that may include but not be limited to the following:
For Collier County, the Contractor will develop a media grid of agreed -upon, targeted outlets for the
destination's key niche segments. The Contractor will then craft pitch angles and story ideas customized
for the audience. Examples include:
• Weddings: Develop a trend story on destination weddings in eco- friendly settings. Highlight
proximity to Everglades and profile great natural location options, such as the Naples Botanical
Gardens.
• Spa: In conjunction with April's National Stress Awareness Month, provide a sampling of stress
reducing packages and treatments from the area's top spas. Offer a sampling of at -home relaxation
tips from spa directors at leading facilities, such as the Spa at the Ritz Carlton Naples and The
Golden Door Spa at Naples Grande Beach Resort.
• Cuisine: Promote the healthy benefits of seafood with tips and recipes from some of the Collier
County's top chefs on how eating healthy doesn't have to mean sacrificing flavor.
The Contractor will utilize the segmented media gid to track responses and plan additional tactical
outreach such as desksides and media visits.
In addition to working on a daily basis with the print and Web media, the Contractor implements a
proactive campaign directed to the broadcast media. Agency personnel are continually researching and
reviewing programs on network and cable TV as well as shoes in syndication that may be appropriate
for TEE CONTRACTOR's clients.
The Contractor focuses efforts on morning shows, talk shows, cable networks such as Travel Channel,
Food Network, HGTV, Wealth TV, Bravo, etc. and more. In the past year alone, the Contractor has
placed its clients on news shows such as NBC's "Today" Show, CBS's "Early Show ", ABCs. "Good
Morning America, and prime -time programming such as "The Bachelorette ", "Top Chef ", "Iron Chef
"House Hunters International ", "Four Weddings ", "Man Vs. Food" and "Entertainment Tonight ", among
others.
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As the network morning shows continue to utilize representatives from top travel media outlets such as
Conde Nast Traveler, Bon Appetit and Travel + Leisure as experts for in- studio trend interviews, THE
CONTRACTOR works closely with the outlets' publicists and editors to provide regular, current
information.
THE CONTRACTOR offers additional media - friendly services as well such as THE CONTRACTOR's
innovative weekly "Value Blast ", along with THE CONTRACTOR's agency's media website,
www.louhammond.com which, unlike other agencies, is designed to promote THE CONTRACTOR's
clients, rather than promote ourselves. These efforts continue to make THE CONTRACTOR an
invaluable resource for the media
THE CONTRACTOR clients also have the advantage of the agency's extensive computerized database
of 40,000+ contacts in dozens of categories, which include the following:
• North American newspapers — travel editors, lifestyle editors, syndicated columnists, calendar
listings
• North American consumer magazines- travel/lifestyle, bridal, cuisine, eco, family, culture, outdoor
and more
• Regional U.S. lifestyle magazines- primarily where there is airlift, i.e. Atlanta, Baltimore, Boston,
Charlotte, Chicago, New York, Philadelphia, etc.
• Trades- event, travel, culinary, meeting & hospitality
• Business journals- national, regional
• TV /radio- outreach to national morning shows, cable shows, national talk shows and PM/evening
magazines
• Websites and blogs- travel, lifestyle, family, culinary, outdoor, adventure
• 1,000+ freelance list by specialty category
• Top bloggers, 15 categories
• Florida drive- market media
As part of its media mailing services, the agency creates an addendum for each client, which includes
personnel and other non -media contacts the client wants to reach with its materials. These contacts can
be adjusted as the client sees fit.
Releases for Collier County could f o c u s on:
• Special anniversaries and events, e.g. The upcoming 65th anniversary of Everglades National
Park in 2012
• Packages, packages, packages, e.g. creating a special "One and Only 11 /11 /11 on the Paradise
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Coast" package round -up with special packages themed with ones, such as a week -long,
inclusive offering priced at $1,111.11.
• Eco efforts such as a release created around bird - watching and the Great Florida Birding Trail.
THE CONTRACTOR suggests a newsworthy tie -in with the Audubon Corkscrew Swamp
Sanctuary and The Audubon Society's 15th Annual Great Backyard Bird Count
• Cultural offerings - Highlight "Celebrate the Arts" month in November and. corresponding shows,
events and activities.
• Cuisine updates -- updates on new restaurants, chef accolades, recipes and trends. TEE
CONTRACTOR would recommend a release specifically timed to coincide with the celebration of
National Culinary Arts Month in July.
• Destination success stories — distribute releases highlighting positive tourism business trends,
including hotel occupancies, REVPAR, airport traffic, etc. Also release annual and seasonal
forecasts when positive business trend information is available.
• Partner updates (new hotels, exhibits, restaurants, etc.)
• Awards and Accolades
In addition to the above, THE CONTRACTOR recommends releases tailored to a calendar of events,
with emphasis on particular seasons and holidays. These are times when media are particularly
looking for news and special offerings. A sampling timeline of releases could include the following:
January
Valentine's Day packages /romance
February
2011 Calendar of Events
March
Spring Fling Opportunities on the Paradise Coast
April
Stress -Free Honeymooning in Paradise
May
Summer Family Travel
June
Cooking in Paradise During National Culinary Arts month
July
Groups and Conference Facility Updates
August
Fall for the Paradise Coast with Special Values, Events
September
Make it a Spooktacular Halloween on the Paradise Coast
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October
Celebrate the Arts in the Paradise Coast
November
Holiday Offerings in Paradise
December
2012 Outlook
All releases are optimized to enhance search engine pickup. Wherever possible we recommend having
imagery available to support the release, including video where possible. THE CONTRACTOR can
imbed video links to emailed releases to help support the story.
THE CONTRACTOR will operate .an aggressive Collier County News Bureau. The bureau will be
staffed and equipped to pitch the media proactively and respond 24- hours -a -day to inquiries, refer
coverage opportunities to the appropriate parties, give advice on trends and developments and provide
current information. In effect, THE CONTRACTOR will provide a fully- staffed extension of your own
media team to help you to be execute_ activities for which you may not previously have had the time or
staff to utilize.
Actions will include:
• Alerting the media to news, developments and opportunities
• Maintaining a fact file, electronic image and video library
• Handling media inquiries, referring to client as necessary
• Providing current information and news
• Researching editorial calendars to facilitate placements
• Reviewing potential media visits
• Maintaining computerized, updated listings of journalists with their specific interests;
continuing regular contact to maximize enthusiasm., providing information as necessary.
Developing and presenting high - impact story ideas
• Providing the client with clips of all media coverage
In order to be ahead of the trends for THE CONTRACTOR's clients, the Contractor has instituted a
highly successful agency -wide release program. Ongoing, a release is developed featuring a timely,
compelling topic, incorporating news and packages from across THE CONTRACTOR's client roster.
Media appreciate this information as they feature a cross - section of travel- oriented clients specifically
tailored to a particularly theme. These releases have garnered outstanding results and THE
CONTRACTOR will incorporate Collier County into as many appropriately themed agency -wide
releases as possible.
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Each of THE CONTRACTOR's staff is well-read and well- informed when it comes to the latest trends.
All are assigned leading national and regional newspapers, magazines, websites and broadcast outlets to
review on a daily basis and share the resulting 'information with the entire agency. This practice helps us
to be fully aware of what the media is covering and new opportunities. THE CONTRACTOR then shares
these opportunities with THE CONTRACTOR's clients, resulting in outstanding coverage.
It is also important to be well prepared in advance to meet media needs. Most major publications
schedule feature and roundup stories far in advance and follow an editorial calendar. TEE
CONTRACTOR obtains these calendars and compiles a master, computerized editorial calendar which
reflects client strengths. Each month the agency produces a list of upcoming placement opportunities
and deadlines ensuring that clients are properly presented for all opportunities, including special sections
relating to Travel, Florida, Events/Festivals, Cuisine, Culture, Events/Festivals, Family, etc.
As part of THE CONTRACTOR, s efforts, the agency updates its media website with the latest client
information and releases, providing an online news bureau. THE CONTRACTOR will also post
materials on THE CONTRACTOR's Facebook site and tweet about news from THE CONTRACTOR's
Twitter handle with 1,500+ followers.
TEE CONTRACTOR's goal for Collier County will be to take the considerable assets it already has,
including a beautiful, natural location, an outstanding arts and cultural scene, abundant shopping and
culinary options, a diverse array of hotel accommodations, and a convenient airport serviced by multiple
carriers, and creatively amplify its voice in the marketplace.
One of THE CONTRACTOR's major functions will be to participate actively in the Collier County
marketing process. This will include being involved in the strategic planning process and participating
in key tourism meetings and events. As part of this effort, THE CONTRACTOR will regularly share THE
CONTRACTOR's learning gleaned from THE CONTRACTOR's participation in industry events and
THE CONTRACTOR's ongoing monitoring of industry trends.
THE CONTRACTOR has an agency of seasoned professionals and the agency takes a team approach to
the account management process, using the specialized skills of key staff members. The account staff
includes former journalists and executives with extensive experience in all facets of destination public
relations including proactive media outreach, special events, promotional partnerships, social media and
broadcast publicity, -among others.
THE CONTRACTOR believes in senior staff involvement to ensure quality on all accounts. Each team
includes a vice president's active supervision and participation, as well as the personal involvement of
Lou Hammond- as an informed participant. The team meets with Lou on a regular basis to review
marketing plans and progress for each client.
THE CONTRACTOR has fostered a culture of creativity and success with procedures including agency -
wide brainstorming that brings the brainpower and resources of the entire company to bear on each
individual client. A monthly point's incentive system rewards teams and individuals who are delivering
the most impactful results for their clients.
Investing in THE CONTRACTOR's people is a priority for the company, not only to ensure THE
CONTRACTOR's quality performance, but to intellectually engage THE CONTRACTOR's employees.
THE CONTRACTOR believes that there is such a thing as a complete education and THE
CONTRACTOR encourages a spirit of lifelong learning through participation in company - sponsored
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educational seminars with reputable organizations such as PRSA; tutorials by industry experts; and paid
continuing education.
In addition, THE CONTRACTOR designates company "chairs," individuals who own a particular topic
and whose duty it is to share this information companywide. Chair topics include social media, family
travel, culinary, and the impact of the green movement on PR, among others.
Communication and advance planning is the key to a successful agency- client relationship and also the
best way to guarantee an account is performing well and is both on track and on- deadline. With THE
CONTRACTOR, the CVB will never wonder what its agency is doing. We will provide a 12 -month
program and timeline of activities in cooperation with the Director of Public Relations. In addition, no
releases or other materials will be disseminated without written client approval.
We will also make introductions to agency clients where synergy would be helpful to both, present new
promotional ideas, research award and recognition programs, and look for opportunities to market the
destination that can be implemented by THE CONTRACTOR.
Below please find an example of a client who particularly benefited from THE CONTRACTOR's
forward thinking and innovative, multi-media approach to experience a "break- through" in its tourism
efforts:
Destination public relations efforts will center on "big picture" messages and news, but will
necessarily involve the mention and promotion of individual resorts, hotels, attractions, tour
operators, retail establishments, restaurants, museums, etc. as appropriate to effectively illustrate the
message. The Public Relations Agency will assist the CVB with researching and compiling new and
newsworthy information for the creation of these regular destination releases. The Agency must be
willing and able to effectively represent the entire destination as needed
A destination is more than simply the acres that define a region. While destinations may be blessed with
unique gifts, to be successful as a destination requires the thoughtful coming together of hoteliers, airlines,
City Fathers, attractions, festival planners, tour operators and so on who have a stake in attracting visitors.
Interests may diverge, but it is crucial that those invested in the success of tourism to Collier County- your
destination partners- be confident of the marketing strategy.
TN- CONTR ACTOR has developed many successful_ partner outreach programs for destination clients. The
agency will take the time to immerse itself in the market and become well- versed on the offerings of Collier
County's partners. This first -hand knowledge is an invaluable step in gaining partner confidence and
participation. It is also important to demonstrate the value of the partner's relationship with the CVB and
ensure that the results of the partner's efforts in providing information or media hospitality are always shared.
Following are THE CONTRACTOR's suggestions for our overall approach to getting buy -in from
stakeholders:
Hot Tim —Media Leads
The agency will provide a valuable service for Collier County's partners by providing ongoing "Hot Tip"
media leads for placement opportunities. As THE CONTRACTOR is constantly pitching story ideas and
receiving requests for information and assistance from the top media, TEE CONTRACTOR will create an e-
mail blast to be sent to appropriate partners to provide them with detailed information on the outlet, the
opportunity, deadline and directions on how to .respond (directly to the agency or to the media outlet
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itself). THE CONTRACTOR will then provide the information received from THE CONTRACTOR's
partners to the media outlet, and follow up to ensure placement.
Value Blastsffwitter
Collier County's constituents will be included in this weekly communique that has received media
acclaim for its timeliness and content. Value has become the "hot" news for all media outlets. Wanting
to take advantage of this need,'THE CONTRACTOR created the concept of Value Blasts where clients'
value offerings are highlighted. Additionally, THE CONTRACTOR will include partners in THE
CONTRACTOR's Twitter @LouHammondPR tweets which reach 1400+ followers.
PR Univers&: Hot Technigyes
THE CONTRACTOR will provide quarterly "Hot Techniques" documents that Collier County can share
with its constituents. These documents will provide important information on the most effective public
relations tools and methods available today. Past topics have included blogs, press release optimization,
green travel, Facebook fans, social media crisis management and how to build an app.
E
The agency will distribute the following resource guides to the Collier County team and its constituents
on an annual basis:
• 2412 Travel lndas j Meeting Booklets
This book will contain -a listing of some 139 important worldwide travel industry
meetings with dates, locations, topics and contact information.
2012 Calendar of Holidays
This year -long calendar outlines major North American holidays with
corresponding deadlines for editorial coverage of related news.
2412 HotellTourism Award Lis ups
This book is a compilation of 64 significant opportunities for hotel/tourism awards
and 22 surveys; information provided includes criteria, deadlines and contact names
for entries.
Familiarity with the fundamentals of public relations and expertise in handling press inquiries, contacts
and crisis management are vitally important to a destination's tourism network. We will coordinate
seminars to benefit 'Collier County and its constituents. The seminar is designed for people who can
benefit by learning from public relations experts and are staged in a central location convenient for
multiple tourism and economic development partners. Participants also receive an update on the public
relations program.
THE CONTRACTOR currently creates weekly, monthly and quarterly newsletters for a variety of clients.
These newsletters contain a mix of destination updates, partner news, and promotions, supported by
appropriate imagery. THE CONTRACTOR will work with the CVB to create a monthly newsletter for
the destination with services including:
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2/26/2013 16. D.11.
• Newsletter template design (if needed)
• Story research, writing, editing
• Inclusion of photography
• Distribution to CVB database, supplemented by the agency's media database.
THE CONTRACTOR believes in having a consistency in look and content with regular monthly sections
such as a message from the CVB President, a partner spotlight and, perhaps a guest commentary that can
also be rotated amongst industry partners.
TIC CONTRACTOR recommends utilizing Constant Contact as a creation and distribution service for
the newsletter unless the CVB already has a system/format already in place.
THE CONTRACTOR will assist the CVB in the creation of the in- market newsletter. It will be important
to stress opportunities for their involvement in the CVB's activities and utilize the newsletter to outline
upcoming events and opportunities with deadlines for participation.
Speaking of vision, THE CONTRACTOR strongly adheres to the maxim that "seeing is believing" and
that personal experience by the media is the best way to garner significant feature coverage. However,
great care and experience are required to determine who the story- producers are and who are the
imposters —those wishing to enjoy a "ride ". THE CONTRACTOR's agency firmly believes hospitality
is worth what the agency and client make it worth through a program of investigative review to assure
potential candidates meet the standards needed to produce meaningful results. THE CONTRACTOR
believes media candidates can be divided into three categories:
• Premium media who have a reputation for placement and whose outlets meet the criteria to
reach appropriate audiences.
• Reliable journalists with assignment letters, or if on staff, from publications /outlets which are
beneficial to the destination for positive coverage.
• Questionable media with limited outreach or a reputation that is inappropriate for the
destination. Through 1= CONTRACTOR's many years in the business, 711—E
CONTRACTOR knows how to handle these individuals in a discerning manner.
The important issue is to know the media personally, as THE CONTRACTOR does, and to make
individual judgments on each and every journalist requesting a visit. Further, it is essential that a
Visiting Journalist Program (VJP) be developed. and monitored monthly to ascertain placement timing.
Knowing who has traveled and where and when placements can be expected, delivers an organized
approach that maximizes value for visits granted.
With a solid VJP system in place, THE CONTRACTOR will effectively and professionally support the
CVB to target media visits that garner significant feature coverage. THE CONTRACTOR will:
• Aggressively encourage the right journalists to visit the destination
• Review requirements /requests and anticipated results with client approvals
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• Work with an airline partner to secure airline tickets
• Assist client with itinerary arrangements
• Forward press materials
• Monitor and report results
Each individual press trip request is submitted to the client with the agency's press request form,
outlining the journalist's affiliation, audience reach and special interests as well as agency
recommendation and remarks. A client signature authorizes the agency to proceed with the trip.
In addition, there are a great many top media who, by company policy, are not allowed to participate in
sponsored visits. These include national publications such as Conde Nast Traveler and Travel-+-
Leisure, as well as newspapers such as USA Today and The New York Times. This does not stop us,
however. What this means is that THE CONTRACTOR works all the more to reach out to this media
and encourage them to consider why they should arrange a visit on their own. Through one- on-one
contact, THE CONTRACTOR lets them know that THE CONTRACTOR respect their policies, but make
a compelling case about the destination and its news value. THE CONTRACTOR offers assistance with
fact checking, photography and source material to help them create their stories.
While "seeing is believing" is the key motto for media visits, "being seen" is also key when it comes to
client interaction with the media. As such, THE CONTRACTOR ensures time spent in market for events
or on the road is maximized and organizes media interviews and deskside meetings as client executives
and representatives travel and as schedules permit. Agency researches media interest, schedules
interview, briefs interviewee on interviewer's interests and follows up to ensure publication or airing.
An integrated social media campaign can help Collier County build brand equity and credibility, engage
customers, attract events, reach goals, track metrics and conversation trends, among other benefits. THE
CONTRACTOR will advise regarding best practices to use social media sites effectively given the
synergy between the various communication channels ( i.e., an Thone image can be posted to Flickr, a
Facebook page and then tweeted). Across all social media platforms, agency can also monitor to
evaluate, track/measure conversations.
Social Networks: THE CONTRACTOR will support the presence on relevant social networks such
as Facebook for the Naples, Marco Island, and Everglades- Paradise Coastal brand to launch direct -
to- consumer incentives, online events, contests and communication to increase fans. Promotions can
be customized and targeted to both the peak leisure season and slower season as need dictates.
Agency can also develop a content calendar and engage experts, offering tips and answering
questions as needed. Agency will also monitor fans and coverage.
Microblo,& : Agency will provide Collier County with tips and suggested course of action to
leverage micro blogging sites such as Twitter, developing a content calendar as necessary. Agency
can create exclusive promotions /incentives for followers and engage those followers through
experts, live events and conferences. Agency can monitor topics and retweets through TweetBeep
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2/26/2013 16.D. 11.
and other tracking outlets, as well as link Tweets between Facebook, YouTube, etc. as desired.
THE CONTRACTOR will also feature Collier County and its partners on its own Twitter page,
which is comprised of a ready network of some 1500+ top media and industry followers.. Some
THE CONTRACTOR tweets receive dozens of click- throughs immediately following their posting
and tweets are often re- tweeted. We know that Twitter postings have led to stories in Hotels and
Conde Nast Traveler, Inclusion in agency's weekly "Value Blast" (assortment of agency -wide
travel deals), specifically tailored for Twitter distribution, is also offered where applicable.
• Dl In addition to the myriad "citizen journalists" blogging every day, major media companies
and individual journalists have launched their own blogs, segmented by niche topics, to capture
the growing online audience. Collier County will benefit from THE CONTRACTOR's established
relationships and proven results with these key media bloggers who have been carefully chosen in
some 20 segmented topics (e.g. events, family, food, etc).
One tactic to reach this group could be an exclusive blog specific group press trip in which the
participants would be encouraged to post and tweet on their experiences in real time. The agency
has worked closely with influential bloggers such as Johnny Jet on these types of visits.
Agency will monitor coverage and reviews, responding to noteworthy blog posts as agreed upon
by the client to help manage perceptions within the online community and become part of blog
conversation with transparent messaging at the authority's direction as well. Agency can serve as
an advisor regarding best practices for establishing its own blog, if desired, including proper
language, tone and frequency of posts, as well as offering direction on linking biog updates to
client Facebook page and other social media outlets.
• Wildpedia: Agency will work with Collier County to ensure that any copy produced on its
tourism is correct, helping to implement any revisions if necessary. Agency, at client direction,
can also create entries.
• Video Sharing: Video sharing Web sites such as YouTube, Yahoo! Video and Google Video
allow users to distribute video clips to the masses. With the proper distribution, consumers
interested in learning more about Collier County can easily find related videos online. Agency
can develop a distribution strategy and schedule consisting of appropriate video sharing Web
sites and "tagging" with the goal of achieving a viral effect, measuring viewers as necessary.
THE CONTRACTOR can also develop and execute giveaways and promotional contests with
online video components to engage enthusiasts and encourage pass - along. Agency can integrate
videos with client Facebook page as well.
• Photo Sharing: Web sites like Flickr, Zoomr and Picasa enable marketers to share and post
images with several audiences, including media THE CONTRACTOR can support Collier
County capitalizing on current photo - sharing trends, with tactics ranging from the upload of high -
impact photography and strategic "tagging" and "geotagging" of online photos, to participation in
relevant online, groups and the execution of online photos contests, all the while measuring
viewers as necessary.
• Apps, Smart phones, Web 2.0 Tool Development: THE CONTRACTOR will assist in
concepting and developing personalized apps that interface with smart phone technologies. We
will seek to work with new geo- gaming opportunities such as Foursquare and SCVNGR as well.
THE CONTRACTOR can also support Podcast development as well as other Web 2.0 tools.
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• Ongoing Social Medea Efforts: THE CONTRACTOR will provide ongoing counsel on how to
build the Naples, Marco Island and. Everglades brand through social media, keeping abreast of all
new developments. Agency is also to help strategize and integrate all social media efforts, linking
each outlet to the other.
Page 18 of 18
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�--1 2/26/2013 16. D.11.
Ar�_°RDw CERTIFICATE OF LIABILITY INSURANCE 11108/11
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder Is an ADDITIONAL INSURED, the policy(ies) must be endorsed. If SUBROGATION IS WAIVED, subject to
the terms and conditions of the policy, certain policies may require an endorsement A statement on this certificate does not confer rights to the
certificate holder in lieu of such endomemen s .
PRODUCER 212- 797 -9600 NN CONTACT
Bollinger, Inc. 212 -425 -0719 ,L _I=rt1 AX,
No:
10o all street
New York, NY 10005 -3701
Stephen J. Gallagher
INSURED Lou Hammond & Associates, Inc.
39 East 51st Street
New York, NY 10022
LOUHA -1
•Travelers Indemnity Co. of CT
:Travelers Indemnity Company
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INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSSR
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TYPE OF INSURANCE
GENERALLWe1LITY
POLICY NUMBER
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SCHEDULED AUTOS
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ANY PROPRIETORIPARTNER/EXECUTIVE Yr---I
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(Mandatory in NH)
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DESCRIPTION OF OPERATIONS tow
NIA A
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DESCRIPTION OF OPERATIONS I LOCATIONS I VEHICLES (Attach ACORD 101, Additional Remade Schedule, R more apace Is required)
Certificate holder is additional insured with respect to General Liability
coverage.
Collier County Board of County
Commissioners
3327 Tamiami Trail East
Naples, FL 34112 -4901
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
ACCORDANCE WITH THE POLICY PROVISIONS.
AUTHORIZED REPRESENTATIVE
A It
ACORD 25 (2009/09) The ACORD name and logo are registered marks of ACORD
Packet Page -1875-
2/26/2013 16. D.11.
CERTIFICATE OF LIABILITY INSURANCE
11l08N 1
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(iss) must be endorsed. If SUBROGATION IS WAIVED, subject t `
the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the
certificate holder In lieu of such endorsement(s).
PRODUCER 212 - 797 -9600
CO
TACT
Bollinger, Inc. 212 - 425 -0719 PHONE Nc
10o wall street
New York, NY 10005 -3701 _
Stephen J. Gallagher
ADDRESS: PRODUCER
nismacc m e• LOUHA -1
INSURED Lou Hammond 8r Associates, Inc. INSURER A: Philadelphia insurance Company 23850
39 East 51 st Street INSURER B :
New York, NY 10022 INSURER C :
INSURER D:
INSURER E :
INSURER F
C0VFRAGFS CFRTIFICATF NI IMRFR• REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
ILTR
TYPE OF INSURANCE
POLICY NUMBER
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GENERAL LL481L ITY
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SCHEDULED AUTOS
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COMBINED SINGLE LIMIT
(Es accident)
$
$
BODILY INJURY (Per Pelson)
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(Mandatory in NH)
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DESCRIPTION OF OPERATIONS below
MIA
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PHSD654897
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Retention 26,00
DESCRIPTION OF OPERATIONS / LOCATIONS I VEHICLES (Attach ACORD 101, Addrional ReffWAM Schedule, K more space is requirod)
Evidence Only
Collier County Board of County
Commissioners
3327 Tamiami Trail East
Naples, FL 34112 -4901
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
ACCORDANCE WITH THE POLICY PROVISIONS.
AUTHORIZED REPRESENTATIVE
® 1988 -2009 AGUKU GUKVUKA 1 IVIY. Au rlgnis reserveru. -.
ACORD 25 (2009109) The ACORD name and logo are registered marks of ACORD
Packet Page -1876-
2/26/2013 16.D.11.
je
LOU HAMMOND & ASSOCIATES
NEW YORK • PALM BEACH • CHARLESTON
12 -MONTH
PUBLIC RELATIONS AND MARKETING PROGRAM
FOR
Collier County Museums
Prepared by
LOU HAMMOND & ASSOCIATES, INC.
September 2012
Packet Page -1877-
TABLE OF CONTENTS
Opening Statement
Executive Summary
Strategic Vision
Strategic Marketing Communications:
Goal, Objectives, Strategies, Target Media
Core Tactical Program
Media Liaison
Client Outreach
Social Media
Accountability
Additional Agency Resources
Agency Financial Arrangements
2/26/2013 16. D.11.
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3
4
6
7
9
13
14
15
16
17
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Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
Packet Pa -1878-
September 2012 2
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OPENING STATEMENT
Thank you for inviting Lou Hammond & Associates (LH&A) to present a public relations and
marketing plan for increasing awareness and attracting guests to Collier County Museums.
During our more than 27 -year history, LH&A has created some of travel's most memorable and
effective public relations campaigns. We welcome the prospect of putting our considerable
talents to work for you.
From destinations such as the Collier County CVB, Utah, and Bermuda, community cultural
fixtures including Charleston's new Gaillard Performance Hall and the Montreal Jazz Festival to
world -class travel industry powerhouses such as Mandarin Oriental Hotel Group, we are an
agency that represents leaders. We credit our success to artful, strategic planning, flexibility
and creative ideas that cut through the clutter. Whether it's cultivating an image or introducing a
product, the agency brings an innovative flair to brand positioning. It's our livelihood and it is
also our passion — our enthusiasm and expertise show in our results.
In the pages that follow, we will provide further background on LH &A and outline our proposed
plan for Collier County Museums. We welcome any questions and look forward to reviewing our
ideas and discussing your unique museum collection face -to -face in the near future.
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
Packet Page -1879- September 2012
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2/26/2013 16. D.11.
EXECUTIVE SUMMARY
Founded in 1984, Lou Hammond & Associates is an independent agency offering
professional expertise in public relations, marketing communications, special events,
social media, crisis /reputation management and public affairs. The company has 40
employees and provides personalized creative services at an affordable cost.
Headquartered in a turn -of- the -20th- century townhouse in midtown Manhattan, the firm's
office offers ready access to the communications capital of the United States. Full -
service offices in Palm Beach, Florida and Charleston, South Carolina, offer additional
North American outreach.
Award - Winnina Expertise
Our work in the field has won more Hospitality Sales & Marketing Association
International (HSMAI) awards during the past ten years than any other agency or
organization. For the year 2011, the agency garnered a total of 23 awards.
Additionally, LH &A has earned the Creativity in Public Relations Award from Inside PR,
three Big Apple Awards, the Atlas Award from the Association of Travel Marketing
Executives, and the "Five -Star Award — Best Travel Public Relations Firm" from the
North American Travel Journalists Association. Founder and Chairman Lou Rena
Hammond herself was honored by the Women in Communications' Matrix Award and
the Winthrop W. Grice Award, HSMAI's highest achievement.
Value
LH &A encourages clients to value - analyze the agency. The only true measure of
success is a satisfied long -term client. However, the agency produces meaningful,
targeted placements which, if purchased as paid advertising, would cost the client three -
to five -times the agency fee without the value -added premium of third -party
endorsement, which affords greater impact and credibility.
Professionalism /Efficiency
LH &A is committed to personalized service and to a management style aimed at
maintaining the highest levels of professionalism and efficiency. On average, clients
remain with the agency for four years, one of the highest retention rates in the industry.
Our size is ideal, too — large enough to provide a wide range of services and high -tech
support, but small enough to give each client personalized attention and to respond
quickly to changing needs and opportunities. We never let bureaucracy stand in the
way of results.
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
Packet Pa a -1880- September 2012
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2/26/2013 16. D.11.
Unrivaled Media Relations
According to The Holmes Report, the leading PR industry trade, "There's no doubt that
Hammond and her team know their categories and enjoy outstanding relationships with
the media that covers those categories." Our media contacts are second to none.
We have tremendous respect for the media and have fostered a reputation for knowing
what they want, when they want it and how they want to receive it. Our job is to not only
serve the client, but also serve the media. Bottom line: the media needs us to help
make their jobs easier — and we do. How? By...
• Being a credible source of information
• Making it our business to know them personally
• Understanding the content of their outlets
• Presenting them with distinctive story angles of interest to their audience
We believe that key media want to cover quality brands. They expect LH &A to work
with the best, and they come regularly to the agency for reliable information,
knowledgeable advice and assistance. Lou Hammond & Associates is also at the
forefront of taking messaging direct to consumers through social media.
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program.
Packet Pa a -1881- September 2012
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STRATEGIC VISION FOR COLLIER COUNTY MUSEUMS
Collier County Museums comprise a respected, 35- year -old community institution with a
professional staff, permanent collection of archaeological and historical artifacts (one of the
largest repositories in South Florida), interpretive and rotating exhibits, a full range of family -
centered cultural programs, continuing education and outreach services, and a thriving
museum - school partnership that serves the educational needs of thousands of students each
year.
The museums consist of five separate facilities: a flagship operation based at Collier County
Government center in East Naples, the Museum of the Everglades in Everglades City, the
Roberts Ranch Pioneer Museum in Immokalee, the Naples Depot Museum in downtown
Naples, and the Marco Island Historical Museum.
A key component of the communications strategy will be to increase public awareness for the
target audiences and build year round visitation for Collier County Museums.
Collier County Museums can and must take the lead by:
• Capturing the excitement of the local community by dominating editorial outlets
with stories describing the experiences and memories the museum can create.
• Developing innovative programs that provide real incentives for residents and
visitors to discover the unforgettable museums.
• Establish relationships with community leaders and tourism - influencers including
the Paradise Coast: Naples, Marco Island and The Everglades.
• Positioning the museums as the finest in South Florida
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
September
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STRATEGIC MARKETING COMMUNICATIONS PROGRAM
IGOAL
Build revenues by increasing year round visitation at Collier County Museums through
segmented awareness programs that highlight the diversity of the museums, positioning
as the premier collection in South Florida.
OBJECTIVES
What are we trying to achieve?
Increase visits to Collier County Museums and capitalize on heritage tourism trend.
Encourage repeat visitors by strongly promoting the multiple exhibits, events and activities that
the museums have to offer.
Emphasize the varied attributes the museums offer including five facilities around the county.
Attract new visitors to the museums, particularly those from the Midwest that traditionally visit
the destination but aren't aware of its rich history.
Entice locals to learn about their own backyard.
STRATEGIES
How will we do it?
Highlight Collier County Museums' abundance of activities and opportunities for unforgettable
year round experiences.
Create a sense of community pride among locals sharing their museum with visiting friends.
Make a concentrated effort to increase media placements by targeting media in South Florida
that could potentially generate visits to Collier County Museums.
Reach the greatest number of potential visitors by directing efforts to magazines, local
television, bloggers and other outlets whose readers /viewers match the Collier County
Museums visitor profiles.
Segment market and develop creative angles, releases, pitches and programs keyed to
specific niche markets such as history, ecology, genealogy and family travel that highlight
characteristics most attractive to each target.
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
September
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Integrate public relations activities with other marketing initiatives, i.e., advertising, promotions,
direct marketing and research.
Seek promotional opportunities, alliances and tie -ins with partners.
Employ the website, Facebook page, Twitter handle and other social platforms as pull
mechanisms for involving prospective visitors.
Secure visits by journalists to experience the museums.
TARGET MEDIA
A broad spectrum of consumer media outlets should be targeted. These will include:
• South Florida network affiliates and cable television
• Florida newspapers
• Key market newspapers
• National and regional lifestyle consumer magazines
• Drive market outlets
• Special- interest publications and key websites covering travel, history, family,
culture, museums and etc.
• Syndicates, newsletters
• Digital media outlets: websites, e- zines, newsletters and influential blogs
• Established freelancers with a history of productive work
cio
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
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CORE TACTICAL PROGRAM
LH &A's campaign for Collier County Museums will be further enhanced by strong, proactive
media services.
Media Story Development and Placement
Our agency knows culture and Florida. We'll work with you to find the story angles that are
distinctive and that separate Collier County Museums from the competition. We'll use our
strong media relationships and experience to ensure the museums' story is told.
Some of the tactics will include:
• One -on -one journalist meetings with the Collier County Museum's executives in
South Florida and traveling throughout the state.
• Continual outreach to target media with information on Collier County Museums
story angles and resources, segmenting potential audience topics.
• Regular releases on programs, activities and events. Wherever possible,
releases will be accompanied by pertinent photography.
• Host media "Nights at the Museum" events for media, civic and fraternal
organizations.
• Proactive news bureau, including up -to -date media listings.
• 24/7 online outreach.
• Development experiences that appeal to media and consumers.
• Managing a visiting journalist program that understands seeing is believing.
• Use of event opportunities to springboard the museums' many distinctive
offerings such as the Old Florida Festival and Viva 500 Florida.
But it's not enough to simply tell the stories. We have to ensure the stories are told in the right
places at the right times. That's why we believe so strongly in audience segmentation. There is
no point in pitching a story on Collier County Museums to an outlet that focuses solely on
honeymoons or publicizing an event a week before it happens. It's all about knowing your
audience, taking media deadlines into consideration and understanding what they want to know
about you.
We tailor our story ideas specifically to those outlets that can most readily use them and we
present the ideas to them in a timely fashion, recognizing their lead times. Simply put, there are
stories to be told about Collier County Museums, and LH&A will make it easy for the media to
tell them. Additional details on specific tactics follow.
2. Collier County Museums News Bureau
The bureau is staffed and equipped to respond 24- hours -a -day to media inquiries, refer
coverage opportunities to the appropriate parties, give advice on trends and developments and
provide current information. Agency will liaise with the client to maximize resources. Actions
include:
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COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
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• Maintain a fact file, electronic image and video library.
• Handle media inquiries, referring to client as necessary.
• Provide current information on all aspects of Collier County Museums.
• Research editorial calendars to facilitate placements.
• Review potential media visits.
• Alert the media to news, developments and opportunities.
• Maintain an updated listing of journalists who have interest in Collier County
Museums; continue regular contact to maximize enthusiasm, providing
information as necessary.
• Develop and present high- impact story ideas.
• Provide the client with clips of all media coverage.
3. Press Kit
A press kit provides documented basic information for the media to use on an ongoing basis,
formulated to have a shelf -life of at least one year. The purpose of the kit is to provide important
factual information that can be customized to targeted journalists.
Since a press kit is primarily used by the media as background when compiling a story, it is
important for it to emphasize facts rather than fluff. With smaller editorial staffs and less time to
assimilate the written word, we propose a kit focused on fact sheets detailing specific aspects of
the Collier County Museums' experience, rather than long general releases.
Components to be used in customizing the kit will include the following:
• Museums Fact Sheet
• Discovering "Real Florida" and Historic Collier County
• Exciting Exhibits at Collier County Museums
• The Old Florida Festival 2013 and Viva 500 Florida Overview
• Collier County Museums Calendar of Events
Ongoing, LH &A will:
Research and write new contents as appropriate
Ensure information is kept current
4. Press Release Program
For maximum success, the media must receive a steady stream of material about Collier
County Museums and should be aware of the wide variety of attractions and accommodation
options when preparing travel news and features.
LH&A will produce a steady flow of releases on Collier County Museums' news to achieve
targeted media coverage and help pave the way for sustained coverage. Also press releases
will be researched, written and distributed to segmented special- interest media. These would
tie into specific events, packages and activities at the museums.
As part of its overall marketing strategy, the agency focuses on concise, one- to two -page
releases issued to highly targeted segments of LH&A's extensive media database. Experience
has shown that these specialized releases are most effective in generating coverage.
Possibilities include:
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
September 2012
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• Volunteers Needed: Call for volunteers and overview of opportunities for
residents looking to give back
• Grandparents Day 2013: Celebrate grandparents day with a trip to the
museums
• Old Florida Festival: Dates announced with special packages for out -of -town
visitors
• Viva Florida 500: Collier Museums planned events around state -wide
celebration
• "Sunshine State Goes To War" with Dr. Gary Mormino: Learn about Florida
during the war years
• Exploring Southwest Florida History with Collier County Museum: Museum
historians and CVB partner for historical weekends beyond the beach
• Summer Break Tips: A trip to Museum is just what a rainy day ordered
Program includes six releases.
5. Media Mailing and Contact Lists
Collier County Museums will have the advantage of the agency's extensive computerized
database of 40,000+ contacts in dozens of categories, which include the following:
• Florida media — newspapers, magazines, television, radio and online outlets
• Newspapers nationwide — travel editors, lifestyle editors, syndicated columnists,
calendar listings
• National consumer magazines — travel, culture, history
• Regional lifestyle magazines
• Trades — travel, history & museums
• Business journals — regional
• TV /radio — outreach to local morning shows, cable shows, talk shows and
PM /evening magazines
• Web sites and blogs — travel, lifestyle, family travel
• 1,000+ freelance list by specialty category
• Top bloggers, 15 categories
Additional categories can be developed after consultation with client. Agency media lists are
supplemented and enhanced by LH &A's agreement with Cision Integrated Database
Management.
6. Computer Addendum
As part of its media mailing services, the agency will create a Collier County Museums
addendum, which includes personnel and other non -media contacts the client wants to reach
with its materials. These contacts can be adjusted as the client sees fit.
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COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
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7. Value Blasts/Twitter ,
Collier County Museums will be included in this weekly communique that has received media
acclaim for its timeliness and content. Value has become the "hot" news for all media outlets
Wanting to take advantage of this need, LH&A created the concept of Value Blasts where
clients' value offerings are highlighted. Additionally, we will include partners in our Twitter
@LouHammondPR tweets which reach 2,000+ followers.
8. CyberPR — Collier County Museums Online News Bureau
LH &A's contact lists also reflect the top Internet sites in multiple categories. These encompass
traditional media such as magazines, newspapers and television that have an online presence
(with original content); websites and "ezines" such as Floridatravelandlife.com,
Naplesillustrated.com, naplesnews.com and travel - related social media channels such as
tripadvisor.com and influential blogs (itravelishop.com, Everett Potter's Travel Report, The
Perrin Post, etc.). The results garnered for our clients demonstrate these efforts are paying off
through our proactive outreach and ability to meet immediate deadlines.
We will post materials on our Facebook sites and PitchEngine, as well as tweet news and
packages from Collier County Museums from our Twitter handle.
9. Editorial Calendars
Most major publications schedule destination, feature and roundup stories far in advance and
follow an editorial calendar. LH&A obtains these calendars and compiles a master,
computerized editorial calendar which reflects client strengths. Each month the agency will AWAk
produce a list of upcoming placement opportunities and deadlines ensuring that the Collier
County Museums is properly presented for all opportunities, including special sections relating
to Florida travel, Florida culture and Florida history.
10. Marketing Support and Liaison
One of our major functions will be to participate actively in the Collier County Museums
marketing process. This will include presenting new promotional ideas, researching possible
partnerships with appropriate entities, civic organizations such as Kiwanis or Rotary Club and
liaising with the Collier County CVB, Collier County Chamber of Commerce, Florida Museum
Association, Visit. Florida and seeking other opportunities to market the museums.
11. Broadcast Media Exposure
In addition to working on a daily basis with the print and Internet media, LH&A implements a
proactive campaign directed to the broadcast media. Agency personnel are continually
researching and reviewing programs on local affiliates such as WBBH NBC's "Sunday Today" or
WFTX FOX's "Morning Blend."
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
September 2012
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MEDIA LIAISON
1. Special Announcement Release
To jump -start our program, a fact sheet and letter will be immediately distributed to the media to
announce Collier County Museums' association with Lou Hammond & Associates. It will invite
them to call us for information, interview and visit opportunities, and any other assistance as
needed.
2. Media Interviews and Media Missions
Lou Hammond & Associates will organize media interviews as museum executives travel to key
markets and as schedules permit. Agency will research media interest, schedule interview, brief
client on interviewer's interests and follow up to ensure publication or airing.
3. Media Visits and Tours
Seeing is believing — personal experience by the media is the best way to garner coverage for
Collier County Museums. Each media tour is arranged with the museum and the tour guide is
briefed prior providing items of interest to the journalist and potential story angles. The agency
will work to arrange tours for local print, online and broadcast media as well as regional and
national media visiting Collier County.
4. Travel Guidebooks
To maximize positive coverage in the guidebooks that most influence travel decisions, the
agency will conduct the following on behalf the client:
Develop a listing of key guidebooks relating to Florida, culture and history.
Outreach to ensure editors /writers have updates related to the museums.
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
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CLIENT OUTREACH
1. PR University: Hot Techniques
LH &A will provide quarterly "Hot Techniques" documents. These documents will provide
important information on the most effective public relations tools and methods available today.
Past topics have included blogs, press release optimization, green travel, Facebook fans and
social media crisis management.
2. Agency Trend Releases
LH&A has instituted a highly successful agency -wide release program. Ongoing, a release is
developed featuring a timely, compelling topic, incorporating news and packages from across
our client roster. Media appreciate this information as they feature a cross - section of travel -
oriented clients specifically tailored to a particularly theme. These releases have garnered
outstanding results and LH&A will incorporate Collier County Museums into as many
appropriately themed agency -wide releases as possible.
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
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SOCIAL MEDIA —i
Social media has earned its rightful place in any communications strategy. LH&A is at the
forefront of social media for its clients, helping them take messaging directly to consumers. The
agency will explore new online placements and capitalize on emerging social media trends
where possible to promote Collier County Museums in addition to:
• Social media efforts for the Collier County Museums will include frequent social media
posts to engage followers. Each update will combine popular conversation topics about
Collier County history, surroundings and upcoming events. The agency will support the
Collier County Museums Twitter site and /or Facebook page with ideas and content.
• Enhance Pinterest account and upload images; begin following travel, wellness, running
and other sites.
Twitter:
• Begin following influential Twitter personalities, historians, Florida experts and
begin interaction with them.
• Participate in *TT (Travel Tuesday) and #Viva500Florida to increase followers.
• Sponsor a Twitter Party hosted by Collier County Museums. Partner with an
influential travel personality on Twitter to offer a giveaway that will draw followers
from their fan base.
Facebook:
o. Encourage families to post pictures of favorite museum experiences, Old Florida
Festival and Viva 500 Florida events.
• Introduce personalities and experts from Collier County Museums and offer
question & answer session online.
• Invite visitors to "like" the museums and enter to win a special souvenir package.
• Posting the Collier County Museum press material content to agency website and
Facebook and PitchEngine pages.
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
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F� ACCOUNTABILITY
1. Plannina and Evaluation
One of our major functions will be to participate actively in Collier County Museums marketing
process. This will include being involved in the strategic planning process and participating in
key meetings and events.
In addition, long -range planning and a thorough evaluation procedure are two essential
elements of any successful public relations program. Marketing is dynamic, never static, and
programs must be reevaluated on a regular basis to ensure that objectives and strategies are
effective.
2. Clipping Service
LH &A is able to offer Collier County Museums a preferred rate for a national clipping service
with our vendor, BurrellesLuce. We serve as the liaison to the clipping service, ensuring
excellent service.
3. Conference Calls
In accordance with client schedule, agency will conduct regular conference calls to review
activity and learn of new happenings and other opportunities for publicity purposes.
4. Bimonthly Reports
As part of our service, Lou Hammond & Associates will submit bimonthly progress reports
summarizing public relations activities undertaken on behalf of the Collier County Museums
during the preceding period.
This report will list releases distributed, news bureau including inquiries, media presentations,
press visits, clippings and other endeavors. A joint review of this report will be part of the
regularly scheduled conference call to ensure that public relations objectives are being met.
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
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ADDITIONAL AGENCY RESOURCES
Design Capabilities
2/26/2013 16.D. 11.
The agency provides excellent design consultation on the production of newsletters, press kits,
brochures, invitations and other printed elements in addition to Video News Releases, Public
Service Announcements, b -roll, website and other electronic materials. Depending upon the
project, LH &A secures the creative services of outside consultants to achieve strategic goals
through collateral materials. These services are billed at cost with no markup.
2. Public Affairs Counsel
The agency often assists clients in public affairs counseling, maintaining extensive contacts in
federal, state and local governments. Agency chairman, Lou Hammond, was a lobbyist for Pan
American World Airways and in that capacity worked with numerous governments worldwide.
On behalf of clients, LH&A has developed position papers, made key introductions and lobbied
various governments to effect legislation and public opinion. Active in civic affairs, the agency
regularly reaches out to business and political leaders where appropriate.
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
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AGENCY'S FINANCIAL ARRANGEMENTS
LH &A works on a monthly retainer or special project basis. It does not bill on an allocated
"time" basis and, in fact, no time records are maintained. All personnel are available as needed
to achieve desired results regardless of time considerations. Clients receive the attention they
need, when they need it.
Activity is conducted on the basis of a public relations program developed jointly with the client
team and quantified to the extent possible. The fee is developed from this program.
1) Retainer fees are payable monthly in advance.
2) Each out -of- pocket expense in excess of $200 is submitted for advance
client approval.
3) No expenses incurred on behalf of clients are marked up in any way.
Supervision costs are included in fees.
4) Approved expenses are billed one month in arrears.
5) Retainer contracts are subject to termination with 90 days' notice by
either party.
Lou Hammond & Associates' annual fee is.$30,000 payable monthly in advance at $2,500.
Staff travel, media events, Fed Ex are additional and payable at cost with no markup.
Lou Hammond & Associates, Inc.
COLLIER COUNTY MUSEUMS Public Relations and Marketing Program
Packet Pa a -1894- September 2012
g Page 18
® Contract Change Request
2/26/2013 16. D.11.
Purchasing Department
Change Modification Form
❑ Work Order Modification
Contract #: 11-
5725
Change #: 2
PO/Work Order #: n/a
Project Name: Public Relations and
152,000.00
Last BCC Approval Date; Agenda Item #
Current Contract/Work Order Amount $
Marketing Program for the Collier County
Project #- n /a
Project Manager: Ron
Department: Museum
Museum
Contractor /Firm Name: Lou Hammond
Total Change from Original Amount
Jamro
Other (specify): Add services for
$182,000.00
Original ContracVWork Order Amount $
152,000.00
,' ?/ 'i. 35z75 Original BCC Approval Date; Agenda Item #
Current BCC Approved Amount $
152,000.00
Last BCC Approval Date; Agenda Item #
Current Contract/Work Order Amount $
152,000.00
SAP Contract Expiration Date (Master)
Dollar Amount of this Change
$30,000.00
19.74%1
Total Change from Original Amount
Revised Contract /Work Order Total
Other (specify): Add services for
$182,000.00
19.74%1
Change from Current BCC Approved Amount
Cumulative Changes
' rovide a detailed and specific explanation of the requested change(s) to the task(s) and/or the additional days
$30,000.00
119.74%71_
Change from Current Amount
Completion Date, Description of the Task(s) Change, and Rationale for the Change
Original completion date: n/a
Last approved completion date: n/a
Revised completion date (includes this
change): n/a
Number of days added : n/a
Each step on the contract modification checklist form has been reviewed prior to me
submitting for approval RJ (this box must be initiated by Project Manager)
Add new task(s)
Change task(s)
Delete task(s)
Other (specify): Add services for
i
Museum
' rovide a detailed and specific explanation of the requested change(s) to the task(s) and/or the additional days
,ded:
1. The budget in the current agreement, $152,000 for the Tourism Department. This change order is to add the Collier
County Museum to the original agreement to develop a Public Relations and Marketing Program for
the Museum.
2. Provide detailed rationale for the requested change: The Collier County Museum is not included in the original
agreement.
I
3. Provide explanation why change was not anticipated in original scope of work:
n/a
4. Describe the impact if this change is not processed:
Museum will not be able to use the budget amount for public relations and marketing.
Type of Change / Modification
L_1 1. Planned / Elective 2. Unforeseen conditions /circumstance 3. Quantity or price adjustment
4. Correction of error(s) 5. Value added I H 6. Schedule adiustment
Revised: 5/16/12
Packet Page -1895-
Approved by: Date
, , . . 2/26/2013 16. D.11.
NaFEoe - and Tit(e~ Jamro, Museum Director
Reviewed by.-
e Date:
Procurement Strategi 's Name: Diana De L on, Contract Technician /
Revised: 5/16112
1)
Packet Page -1896-
2/26/2013 16. D.11.
CHANGE ORDER
CHANGE NO. 2 CONTRACT NO. 11 -5725
BCC Date: 2/26/13
Agenda Item: 16.F.5
TO: Lou Hammond & Associates Inc, 39 East 51 Street NY 10022
DATE: 10/4/12
PROJECT NAME: Public Relations and Marketing Program for Collier County Museum
PROJECT NO.: n/a
Under our AGREEMENT dated December 13, 2011
You hereby are authorized and directed to make the following change(s) in accordance with terms and
conditions of the Agreement: Add the Collier County Museum to the Lou Hammond Contract for
Public Relations and Marketing program for approximately $30,000 annual amount.
FOR THE: Additive Sum of: Thirty Thousand Dollars, $30.000.
Original Agreement Amount $152,000.00
Sum of Previous Changes $0
This Change Order Add $30,000.00
Present Agreement Amount $182,000.00
The time for completion shall be increase by n/a calendar days due to this Change Order. Accordingly,
the Contract Time is now n/a calendar days. The substantial completion date is n/a and the final
completion date is n/a Your acceptance of this Change Order shall constitute a modification to our
Agreement and will be performed subject to all the same terms and conditions as contained in our
Agreement indicated above, as fully as if the same were repeated in this acceptance. The adjustment,
if any, to the Agreement shall constitute a full and final settlement of any and all claims of the
Contractor arising out of or related to the change set forth herein, including claims for impact and
delay costs.
IN WITNESS WHEREOF, the Contractor and the County have each, respectively, by an authorized
person or agent, hereunder set their hands and seals on the date(s) indicated below.
Accepted: , 20
OWNER:
BOARD OF COUNTY COMMISSIONERS
ATTEST: COLLIER COUNTY, FLORIDA
By:
Dwight E. Brock, Clerk Georgia A. Hiller, Esq., Chairwoman
Packet Page -1897-
CONTRACTOR:
Lou Hammond & Associates. Inc.
Terence Gallagher r
Approved as to form and
Legal sufficiency:
i
Assistant County Attorney`-''
Name
2/26/201316. D. 11.
By:
Christina Apkanan, Project Manager
Collier County Museum
DEPART ENT DIRECTOR
Ron Jamro, Collier County Museum
DIVISION ADMINISTRATTOR
`Steve Carnell, ublic Services Division
PROCUREMENT STRATEGIST
By
Diaia DeLeon, CPPB, Purchasing
Packet Page -1898-