Agenda 04/10/2018 Item #16F 104/10/2018
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Promotion funding to support the
upcoming May 2018 sports events up to $13,175 and make a finding that these expenditures
promote tourism.
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OBJECTIVE: To generate economic activity in Collier County by attracting and promoting sports
tourism.
CONSIDERATIONS: Collier County is scheduled to host the following events in May 2018. The
Tourism Division Sports Marketing Team has attracted these events to our community. The projected
hosting costs are based on past experience with similar events, the event funding application request, and
the projected room nights from the event organizer. Event expenditures are paid by the event organizer up
front. The Tourism Division proposes to reimburse the event organizer for field or court rental costs,
officials fees, and operation support expenses based on room night visitation delivered to Collier County.
These expenditures are authorized to be reimbursed through the BCC -approved Sports Assistance
Program.
Staff utilizes the BCC-approved Event Application Form (attached) to determine the appropriate amount
of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports
tourism industry standard. Funding for this sports tourism event is subject to TDC recommendation and
Board approval.
Sweetbay Memorial Classic will take place May 26-28, 2018. This is the eighth time that this event is
being held at North Collier Regional Park hosted by Mega Sports Events. The event is projected to attract
1,500 athletes and generate 500 room nights for Collier County, contributing an estimated $343,280 in
direct visitor spending to the local economy and $3,562 in TDT revenue. The applicant has asked for
$7,375. Staff recommends reimbursing up to the requested amount of $7,375 . The expenses to be
reimbursed up to $7,375 to Mega Sports Events are to offset expenses for officials, tournament
sanctioning fees and field rental. In addition, Tourism will reimburse Parks & Recreation for staff
overtime of up to $1,800.
ITF USTA Women’s Pro Circuit will take place May 26 to June 2, 2018. This is the third time that this
event is being held at Naples Bath & Tennis Club hosted by Global Sports Resorts, LLC. The event is
projected to attract 100 athletes and generate 300 room nights for Collier County, contributing an
estimated $195,660 in direct visitor spending to the local economy and $2,237 in TDT revenue. The
applicant has asked for $4,000. Staff recommends reimbursing up to the requested amount of $4,000.
The expenses to be reimbursed for up to $4,000 to Global Sports Resorts, LLC will be to offset expenses
for officials.
FISCAL IMPACT: Funding of up to $13,175 for this sports tourism event is included in the BCC
approved FY 18 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 9-0 at the March 26, 2018 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
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for approval. - CMG
RECOMMENDATION: To approve Tourist Development Tax Promotion funding to support the
upcoming May 2018 sports events up to $13,175 and make a finding that these expenditures promote
tourism.
Prepared by: Ed Caum, Deputy Director Tourism/Sports Marketing
ATTACHMENT(S)
1. May Applications (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1
Doc ID: 5243
Item Summary: Recommendation to approve Tourist Development Tax Promotion funding to
support the upcoming May 2018 sports events up to $13,175 and make a finding that these expenditures
promote tourism.
Meeting Date: 04/10/2018
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
03/27/2018 1:41 PM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
03/27/2018 1:41 PM
Approved By:
Review:
Tourism Ed Caum Deputy Director Review Completed 03/27/2018 2:32 PM
Parks & Recreation Barry Williams Additional Reviewer Completed 03/28/2018 5:35 PM
Tourism Jack Wert Director Review Completed 03/28/2018 6:04 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 03/29/2018 9:24 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 03/29/2018 10:01 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 03/29/2018 10:24 AM
County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 03/29/2018 11:39 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 03/29/2018 12:00 PM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 03/29/2018 3:43 PM
Board of County Commissioners MaryJo Brock Meeting Pending 04/10/2018 9:00 AM
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