Agenda 12/08/2015 Item #16F312/8/2015 16. F.3.
EXECUTIVE SUMMARY
Recommendation to approve Tourist Tax Category "B" funding to sponsor two upcoming
December 2015 sports events, The Gulfshore Holiday Hoopfest and The Naples Holiday Shootout,
totaling $12,500 and make a finding that these expenditures promote tourism.
OBJECTIVE: Approve funding support for managing and promoting two upcoming sports events in
Collier County during December, 2015.
CONSIDERATIONS: Collier County is hosting the following sports events in December 2015. These
basketball events will take place at Golden Gate High School, Barron Collier High School, and St. John
Neumann High School. The Sports Marketing staff proposes that Collier County sponsor each of these
two (2) events. Sponsorship of events is an authorized expenditure of tourist tax revenue with a finding
that the expenditure of funds promotes tourism.
The Gulfshore Holiday Hoopfest will take place on December 27 -30, 2015. This Boy's Basketball
Tournament includes 18 teams, 10 of which are out of market. Two teams are from out of state. This
tournament also serves as a recruiting tool for many college coaches who will be in attendance. This year
the tournament has expanded to two sites due to more out of market teams wanting to participate. We
expect this tournament to keep expanding in future years. Last year this tournament attracted 450 visitors,
with an economic impact of $259,200.00 and 300 hotel room nights in Collier County. Our sponsorship
for this year's event will be $5,000.00. In exchange, the "Athletes in Paradise" sports marketing logo will
be featured on signage in the gym, a prominent location on the www.holidgyhoopfest.com and in all
tournament promotional information to promote our destination with the added benefit toward future
basketball events.
The Naples Holiday Shootout will take place on December 29 -31, 2015. This Girl's Basketball
Tournament includes 15 teams, 14 of which are out of market, and 10 teams are from out of state. This is
the most prestigious Girl's basketball tournament in the nation featuring many of the top junior prep
players in the United States. This tournament also serves as a recruiting tool for many college coaches
who will be in attendance (last year 36 colleges sent coaches). Last year this tournament attracted 801
visitors, and economic impact of $443,475.00 and 500 room nights to Collier County. The sponsorship
for this year's tournament will be $7,500.00 which entitles us to present the championship event awards,
two promotional banners hanging in the gymnasium, a full page advertisement in the tournament
program, promotional PA announcements during the games, an additional full page ad in the college
coaches booklet, our "Athletes in Paradise" logo streamed live during the tournament, and a 30 second
advertisement during each live streamed game. This promotion will help promote our area as a top winter
escape for Girl's youth basketball.
FISCAL IMPACT: Funding of $12,500 for these events is included in the BCC approved FY 16
Tourism Department budget in Fund 184 for Sponsorships. Sponsorships will be paid to each
tournament's organizer as indicated in the attached sponsorship packages.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 9 -0 at the November 23, 2015 meeting.
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12/8/2015 16.F.3.
LEGAL CONSIDERATION: This item has been approved as to form and legality and requires
majority vote for approval. — CMG
RECOMMENDATION: That the Board of County Commissioners approves Tourist Development Tax
Category `B" funding to support two December 2015 sports events for $12,500 and make a finding that
these expenditures promote tourism.
Prepared By: Parker Medley, Sports Marketing Manager
Attachments:
1) Sponsorship Packet for Gulfshore Holiday Hoopfest
2) Sponsorship Packet for Naples Holiday Shootout
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12/8/2015 16. F.3.
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.16.F.16.F.3.
Item Summary: Recommendation to approve Tourist Tax Category "B" funding to sponsor
two upcoming December 2015 sports events, The Gulfshore Holiday Hoopfest and The Naples
Holiday Shootout, totaling $12,500 and make a finding that these expenditures promote
tourism.
Meeting Date: 12/8/2015
Prepared By
Name: GreenKelly
Title: Tourist Development Tax Coordinator, Tourism Division
11/24/2015 11:26:27 AM
Submitted by
Title: Division Director - Tourism, Tourism Division
Name: WertJack
11/24/2015 11:26:28 AM
Approved By
Name: WertJack
Title: Division Director - Tourism, Tourism Division
Date: 11/24/2015 5:10:11 PM
Name: GreeneColleen
Title: Assistant County Attorney, CAO General Services
Date: 11/25/2015 8:22:53 AM
Name: KlatzkowJeff
Title: County Attorney,
Date: 11/25/2015 8:51:59 AM
Name: FinnEd
Title: Management/Budget Analyst, Senior, Office of Management & Budget
Date: 11/30/2015 7:32:55 PM
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Name: CasalanguidaNick
Title: Deputy County Manager, County Managers Office
Date: 12/2/2015 10:55:20 AM
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12/8/2015 16.F.3.
The Gulfshore Holiday Hoopfest
Golden Gate High School
2925 Titan Way
Naples, FL 34116
Pete Seitz, AD GGH
seitzpe @collierschools.com
Tim Estes, Tournament Director
estesti@collierschools.com
Guy IFIF har.Eat
Holiday Hoopfest
12/8/2015 16.F.3.
Dear Mr. Medley,
The prestigious basketball tournament, the Gulfshore Holiday Hoopfest, is an 18 team tournament that will take place
December 26 -30, 2015. With the expanded format, games will be played at Golden Gate High School and Barron Collier
High School. GGHS Athletic Director, Pete Seitz and a group of local community partners will act as the Hoopfest's board
of directors. As was the case in the previous years, local teams from Collier County will be invited to play, as well as
teams from around the state of Florida and beyond. The goals of the Holiday Hoopfest are straight forward:
• promote high schoolboys basketball in Collier County;
• create a competitive holiday tournament for all teams involved;
• raise funds for student - athletes at Golden Gate High School (80% economically needy)
The sponsorship money from the Naples, Marco Island, Everglades CVB, will be used to help offset the follow cost:
• $5,000 in officials cost
• $1,200 in Athletic Trainer
• $1,500 CSO
• $700FHSAA /NFHS
• $4,000 workers
• $2,000 Team Shirts
• $500 Web cast
GGH and the Gulfshore Holiday Hoopfest will provide the CVB with:
• Signage in gym
• Info on holidayhoopfest.com web page
• Logo on all tournament info
• Ability to provide out of town participants information of the local area.
Again, I want to thank the CVB, without community support, the Gulfshore Holiday Hoopfest would not be possible.
Pete
Pete Seitz
Activities Coordinator
Golden Gate High School
239 - 377 -1628
In the final analysis, when the game is on the line, the will to win is greater than the skill to win.
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