Agenda 02/13/2018 Item #16F202/13/2018
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Promotion funding to support the
upcoming March 2018 Pickleball event up to $5,250 and make a finding that these expenditures
promote tourism.
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OBJECTIVE: To generate economic activity in Collier County by attracting and promoting sports
tourism.
CONSIDERATIONS: Collier County is scheduled to host the following event in March 2018. The
Tourism Division Sports Marketing Team has attracted this Pickleball event to our community. The
projected hosting costs are based on past experience with similar events, the event funding application
request, and the projected room nights from the event organizer. Event expenditures are paid by the event
organizer up front. The Tourism Division proposes to reimburse the event organizer for court rental costs,
officials fees, and operation support expenses based on room night visitation delivered to Collier County.
These expenditures are authorized to be reimbursed through the BCC -approved Sports Assistance
Program.
Staff utilizes the BCC-approved Event Application Form (attached) to determine the appropriate amount
of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports
tourism industry standard. Funding for this sports tourism event is subject to TDC recommendation and
Board approval.
Southern Tropics Pickleball will take place March 9-11, 2018. This is the third time that this event is
being held at East Naples Community Park. The event is projected to attract 400 athletes and generate
250 room nights for Collier County, contributing an estimated $121,212 in visitor spending to the local
economy and $1,829 in TDT revenue. In 2017, the event attracted 447 athletes and 281 room nights,
contributing $429,741 to the local economy in visitor spending and $1,686 in TDT revenue for an
investment of $4,000. The expenses to be paid for the 2018 event includes assistance with fac ility rental
up to $3,750 and parks staff overtime up to $1,500 for a total of $5,250.
FISCAL IMPACT: Funding of up to $5,250 for this sports tourism event is included in the BCC
approved FY 18 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 7-0 at the January 22, 2018 TDC meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: That the Board of County Commissioners approves Tourism Development
Tax Promotion funding to support the upcoming March 2018 Pickleball event up to $5,250 and make a
finding that these expenditures promote tourism.
Prepared by: Nikki King, Sports Marketing Manager
ATTACHMENT(S)
1. March (PDF)
16.F.2
Packet Pg. 1419
02/13/2018
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.2
Doc ID: 4653
Item Summary: Recommendation to approve Tourist Development Tax Promotion funding to
support the upcoming March 2018 Pickleball event up to $5,250 and make a finding that these
expenditures promote tourism.
Meeting Date: 02/13/2018
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/23/2018 1:09 PM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
01/23/2018 1:09 PM
Approved By:
Review:
Tourism Ed Caum Deputy Director Review Completed 01/23/2018 1:12 PM
Parks & Recreation Barry Williams Additional Reviewer Completed 01/29/2018 3:55 PM
Tourism Jack Wert Director Review Completed 01/29/2018 4:11 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 01/30/2018 11:19 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 01/30/2018 1:19 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 01/30/2018 2:42 PM
County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 01/31/2018 9:39 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 01/31/2018 12:12 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 02/03/2018 8:45 PM
Board of County Commissioners MaryJo Brock Meeting Pending 02/13/2018 9:00 AM
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Packet Pg. 1420
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Packet Pg. 1421 Attachment: March (4653 : Sports Event Funding Request - March)
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Packet Pg. 1422 Attachment: March (4653 : Sports Event Funding Request - March)
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Packet Pg. 1423 Attachment: March (4653 : Sports Event Funding Request - March)
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Packet Pg. 1425 Attachment: March (4653 : Sports Event Funding Request - March)
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Packet Pg. 1426 Attachment: March (4653 : Sports Event Funding Request - March)
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Packet Pg. 1430 Attachment: March (4653 : Sports Event Funding Request - March)
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Packet Pg. 1431 Attachment: March (4653 : Sports Event Funding Request - March)
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Packet Pg. 1434 Attachment: March (4653 : Sports Event Funding Request - March)
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Packet Pg. 1435 Attachment: March (4653 : Sports Event Funding Request - March)