Agenda 02/13/2018 Item #16E202/13/2018
EXECUTIVE SUMMARY
Recommendation to approve a Licensing Agreement with Blue Zones, LLC to utilize the Blue
Zones Project trademark and logo as part of the County’s wellness program.
OBJECTIVE: To enter into a licensing agreement to utilize the Blue Zones Project trademark and logo
as part of the County’s wellness program.
CONSIDERATION: Since 2009, the Risk Management Division has administered an incentive based
wellness program as part of the Group Health Insurance Plan. The program is known as the Invest in
Your Health Program. The program includes various participation incentives known as “qualifiers,”
which, if completed will qualify members for reduced copays, deductibles and out of pocket costs.
Participation rates have consistently exceeded 93% (Select Plan or above) with participation in the
Premium Plan exceeding 85%.
The Blue Zones Project is a community-wide well-being improvement initiative to help individuals and
organizations make healthy choices. The Project promotes nine principles for promoting a long and
healthy life. Ultimately, it is the goal of the Project to become a Blue Zones Community.
The Worksite portion of the Blue Zones Project encourages employers to adopt the nine principles of the
Blue Zones Project as part of their worksite wellness efforts. The employer’s wellness program is
submitted to Blue Zones and scored according to their criteria. If the program exceeds the minimum
scoring requirements, the employer may be designated as a Blue Zones employer.
On March 28, 2017 the Board approved a Resolution in support of achieving the designation of Blue
Zones Employer. Subsequently, the staff submitted the County’s program to the Blue Zones Project and
received approval as a Blue Zones employer in December 2017.
To utilize the Blue Zones logo and trademark, the Blue Zones Project has requested that the County
execute the attached license agreement. The agreement has been reviewed and approved by the County
Attorney’s Office and approval is sought from the Board to authorize the Chairman to electronically
execute the license agreement.
FISCAL IMPACT: There is no cost associated with this request.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney, is approved as to
form and legality, and requires majority vote for approval. -JAK
RECOMMENDATION: To approve the agreement and authorize the County Manager or designee to
electronically execute the Blue Zones License Agreement.
Prepared by: Jeff Walker, CPCU, ARM, Division Director, Risk Management
ATTACHMENT(S)
1. Blue Zones License Agreement0001 (PDF)
16.E.2
Packet Pg. 1355
02/13/2018
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.E.2
Doc ID: 4613
Item Summary: Recommendation to approve a Licensing Agreement with Blue Zones, LLC to
utilize the Blue Zones Project trademark and logo as part of the County’s wellness program.
Meeting Date: 02/13/2018
Prepared by:
Title: Division Director - Risk Management – Risk Management
Name: Jeff Walker
01/19/2018 3:43 PM
Submitted by:
Title: Division Director - Risk Management – Risk Management
Name: Jeff Walker
01/19/2018 3:43 PM
Approved By:
Review:
Administrative Services Department Paula Brethauer Level 1 Division Reviewer Completed 01/19/2018 4:22 PM
Administrative Services Department Len Price Level 2 Division Administrator Review Completed 01/24/2018 3:05 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 01/25/2018 8:30 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 01/26/2018 2:34 PM
Office of Management and Budget Laura Wells Additional Reviewer Completed 01/26/2018 3:25 PM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 01/31/2018 11:30 AM
Board of County Commissioners MaryJo Brock Meeting Pending 02/13/2018 9:00 AM
16.E.2
Packet Pg. 1356
16.E.2.a
Packet Pg. 1357 Attachment: Blue Zones License Agreement0001 (4613 : Approval of Blue Zones Trademark and Logo License Agreement)