Agenda 05/12/2015 Item #16D6
EXECUTIVE SUMMARY
Recommendation to approve a 20% discount on Collier County Parks and Recreation swimming
lesson programs to all Collier County children (age 5 and under) and to authorize Parks and
Recreation promote the discount within the NCH Safe and Healthy Children's Coalition "Water
Smart Prescription Booklet.”
OBJECTIVE: To promote water safety by providing an incentive for County residents to participate in
swimming lessons offered by the Parks and Recreation Division.
CONSIDERATIONS: The NCH Safe and Healthy Children’s Coalition is dedicated to promoting
health and safety to Collier County children. A campaign recently launched by the Coalition to prevent
drowning includes the distribution of “Water Smart Kids prescription booklets.” These booklets are
presented to families through pediatricians and family practitioners at the well child checkups between 9-
months and 5-years of age.
As summer is approaching, the Parks and Recreation Division would like to offer a discount to increase
awareness of water safety and efforts to teach swimming for all Collier County children. Staff is
recommending extending a 20% discount annually for the period of May 15 thru August 31, 2015. This
20% discount would be provided to all Collier County children (age 5 and under) for their first session of
level 1 swim lessons at County Aquatic locations.
FISCAL IMPACT: Fees associated with swim lessons generated approximately $41,000 dollars last
Fiscal Year. It is estimated that a 20% discount on the initial level 1 lesson will reduce that amount by
approximately $2,500; however, providing a 20% discount may also increase overall utilization and thus
increasing the amount of revenues generated. Staff will measure the impact of this discount and provide a
recommendation for next year prior to the discounted time period.
GROWTH MANAGEMENT IMPACT: There is no growth management impact associated with this
request.
LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires
majority vote for approval. – CMG
RECOMMENDATION: That the Board of County Commissioners authorize a 20% discount to all
Collier County children for their first swim lesson and to allow its promotion within the NCH Safe and
Healthy Children’s Coalition “Water Smart Prescription Booklet”.
Prepared By: Barry Williams, Director, Parks and Recreation
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5/12/2015 16.D.6.
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.16.D.16.D.6.
Item Summary: Recommendation to approve a 20% discount on Collier County Parks and
Recreation swimming lesson programs to all Collier County children (age 5 and under) and to
authorize Parks and Recreation to promote the discount within the NCH Safe and Healthy
Children's Coalition "Water Smart Prescription Booklet."
Meeting Date: 5/12/2015
Prepared By
Approved By
Name: WashburnIlonka
Title: Manager - Park Operations, Parks & Recreation
Date: 4/24/2015 4:13:02 PM
Name: WilliamsBarry
Title: Division Director - Parks & Recreation, Parks & Recreation
Date: 4/24/2015 4:26:35 PM
Name: TownsendAmanda
Title: Division Director - Operations Support, Public Services Department
Date: 4/27/2015 11:45:33 AM
Name: GreeneColleen
Title: Assistant County Attorney, CAO General Services
Date: 4/27/2015 1:43:45 PM
Name: CarnellSteve
Title: Department Head - Public Services, Public Services Department
Date: 4/28/2015 9:53:23 AM
Name: FinnEd
Title: Management/Budget Analyst, Senior, Office of Management & Budget
Date: 4/29/2015 10:01:10 AM
Name: KlatzkowJeff
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5/12/2015 16.D.6.
Title: County Attorney,
Date: 4/30/2015 10:00:01 AM
Name: CasalanguidaNick
Title: Deputy County Manager, County Managers Office
Date: 4/30/2015 11:21:11 AM
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5/12/2015 16.D.6.