Agenda 04/28/2015 Item #16D 2 4/28/2015 16.D.2.
EXECUTIVE SUMMARY
Recommendation to allow staff to distribute bus passes and other promotional transit items for the
purpose of promoting transit.
OBJECTIVE: To educate the public about transit and provide more awareness of the benefits of using
the Collier Area Transit system.
CONSIDERATIONS: On February 9, 2010, the Board approved Resolution 2010-38, which declared a
public purpose for the distribution of bus passes and other promotional transit items by Collier Area
Transit for the purpose of promoting transit (Item 10D). The fiscal impact of the executive summary
limited staff to distributing no more than 50 full fare daily passes (value of$4 per pass) not to exceed
$200 per event. Other transit items to be distributed would not exceed $100 at any given event.
The Public Transit & Neighborhood Enhancement (PTNE) staff have begun aggressively marketing the
system and found that the type of pass is limiting our marketing efforts. Staff routinely attends events
that are directed at elderly individuals who would qualify for a reduced fare daily pass. In addition, staff
has begun advertising via radio and our partners have advised that our potential customers are reluctant to
go to the radio station for a daily pass. PTNE staff is requesting flexibility in the number and type of
passes that can be distributed at each marketing event. However, the total value of free passes distributed
per event would not exceed $200, which is equal to the value previously approved by the Board under
Resolution 2010-38.
The distribution of passes is a great opportunity to give residents and visitors to Collier County a hands-
on example of what CAT has to offer. The passes that are distributed at these events are monitored
through our electronic farebox. When the passes are used, an evaluation will be conducted to determine
the impact of ridership.
FISCAL IMPACT: CAT plans to attend approximately 20 events annually. The bus passes to be
distributed at these events will not exceed a total value of$200. Other transit items to be distributed will
not exceed $100 at any given event. The maximum annual value of passes or other promotional transit
items distributed will not exceed $6,000.
LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires majority vote
for Board approval.—SRT
GROWTH MANAGEMENT IMPACT: There is no Grown Management Impact associated with this
Executive Summary.
RECOMMENDATION: That the Board of County Commissioners authorizes staff to distribute a
maximum value of$200 in bus passes and $100 in other promotion transit items per event for the purpose
of promoting transit, with the total value of promotion items (passes and other promotional items) not
exceeding$6,000 annually.
Prepared by: Trinity Scott,Public Transit Manager
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4/28/2015 16.D.2.
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.16.D.16.D.2.
Item Summary: Recommendation to allow staff to distribute bus passes and other
promotional transit items for the purpose of promoting transit.
Meeting Date: 4/28/2015
Prepared By
Name: Scott Trinity
Title: Manager-Public Transit, Public Transit&Neighborhood Enhancemt
3/27/2015 7:05:26 PM
Submitted by
Title: Manager-Public Transit, Public Transit&Neighborhood Enhancemt
Name: ScottTrinity
3/27/2015 7:05:27 PM
Approved By
Name: TownsendAmanda
Title: Division Director-Operations Support, Public Services Department
Date: 4/8/2015 11:03:39 AM
Name: AlonsoHailey
Title: Operations Analyst,Public Services Department
Date: 4/9/2015 2:31:43 PM
Name: ArnoldMichelle
Title: Division Director-Pub Tran &Nbrhd Enh,Public Transit&Neighborhood Enhancemt
Date: 4/9/2015 4:24:23 PM
Name: TeachScott
Title: Deputy County Attorney, County Attorney
Date: 4/9/2015 4:55:26 PM
Name: CarnellSteve
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4/28/2015 16.D.2.
Title: Department Head-Public Services,Public Services Department
Date: 4/10/2015 7:01:33 AM
Name: OberrathKaren
Title: Accountant, Senior,Grants Management Office
Date: 4/14/2015 9:34:03 AM
Name: KlatzkowJeff
Title: County Attorney,
Date: 4/14/2015 1:47:58 PM
Name: StanleyTherese
Title: Manager-Grants Compliance, Grants Management Office
Date: 4/15/2015 12:01:11 PM
Name: CasalanguidaNick
Title: Deputy County Manager, County Managers Office
Date: 4/15/2015 3:22:40 PM
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4/28/2015 16.D.2.
MEMORANDUM
Date: February 15, 2010
To: Tessie Sillery, Operations Coordinator
Transportation/ATM
From: Aim Jennejohn, Deputy Clerk
Minutes & Records Depal tment
Re: Resolution 2010-38: Declaring a public purpose to
distribute bus passes and promotional transit items
by Collier Area Transit (CAT)
Attached for your records is a copy of the resolution referenced above,
(Agenda Item #10D) adopted by the Board of County Commissioners
February 9, 2010.
If you have any questions, please call me at 252-8406.
Thank you.
RECEIVED
FEB 17 MO
Eransport .tro
xTM. Dept.
Attachment (1)
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4/28/2015 16.D.2.
ORIGINAL DOCUMENTS CHECKLIST & ROUTING SLIP
TO ACCOMPANY ALL ORIGINAL DOCUMENTS SENT TO
THE BOARD OF COUNTY COMMISSIONERS OFFICE FOR SIGNATURE
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exception of the Chairman's signature,draw a line through routing lines#1 throueli#4,complete the checklist,and forward to Sue Filson(line#5).
Route to Addressee(s) Office
(List in routing order) Initials Date
2.
3.
4.
5. , Executive Manager Board of County Commissioners
N M c ge-c_L_ I ilto
6. Minutes and Records Clerk of Court's Office
•
PRIMARY CONTACT INFORMATION
(The primary contact is the holder of the original document pending BCC approval.Normally the primary contact is the person who created/prepared the executive
summary.Primary contact information is needed in the event one of the addressees above,including Sue Filson,need to contact staff for additional or missing
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item.)
Name of Primary Staff -r Phone Number
Contact _ ;2SSI • ,,72. 3 9- 3.5 ) iyyo
Agenda Date Item was
/ //�„) Agenda Item Number
Approved by the BCC / j646 ---) /0/)
Type of Document Number of Original
Attached J 7/ .U,.J Documents Attached
x010-3 Z.
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4/28/2015 16.D.2.
RESOLUTION NO.2010- 38
A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF
COLLIER COUNTY DECLARING A PUBLIC PURPOSE FOR THE
DISTRIBUTION OF BUS PASSES AND OTHER PROMOTIONAL
TRANSIT ITEMS BY COLLIER AREA TRANSIT (CAT) FOR THE
PURPOSE OF PROMOTING TRANSIT.
WHEREAS, the Collier County Department of Alternative Transportation Modes (ATM)
operates Collier Area Transit (CAT) as a Department of the Collier County Transportation
Services Division; and
WHEREAS, CAT serves as the public transit provider for Collier County, serving the
Naples, Marco Island, and Immokalee areas; and
WHEREAS, Collier County has been operating CAT since 2001 and the system has
grown to providing service to over 1 million riders annually; and
WHEREAS, the Alternative Transportation Modes (ATM) Department through CAT
would like to educate the public about the Transit system and the benefits of using transit; and
WHEREAS, from time to time CAT attends public events to educate the public about
transit;and
WHEREAS, the Board of County Commissioners of Collier County finds there is a
compelling public purpose for CAT to distribute bus passes and other promotional transit items
at public events for the benefit of the public and to promote awareness on the benefits of the use
of public transit; and
WHEREAS, the Board has the legal authority to adopt a resolution authorizing the
distribution of bus passes and other promotional transit items to the public for valid and proper
public purposes.
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4/28/2015 16.D.2.
NOW THEREFORE, BF IT RESOLVED BY THE BOARD OF COT TNTY
COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that the Board hereby declares that
there is a valid public purpose as to the distribution of bus passes and other transit related
promotional items, such as pencils/pens, bags, etc., to the public in compliance with this
Resolution.
PASSED AND DULY ADOPTED by the Board of County Commissioners of Collier
County, Florida,this '17 4 day of " -A.ec', 2010.
A1°t EST: ' ' BOARD OF COUNTY COMMISSIONERS
DWIGHT E•BROC}(yC.L,,ERK COLLIER COUNTY,FLORIDA
1„a It Clerk fit 4111k FRED W. COYLE, CHAI
• M t .C ' �
sientin
Approved as to form and legal sufficiency:
Scott R. Teach
Deputy County Attorney
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