Agenda 02/10/2015 Item #11D 2/10/2015 11 .D.
EXECUTIVE SUMMARY
Recommendation to provide direction regarding the Operation of "Open Air Markets"
within Collier County Parks and other properties.
OBJECTIVE: To obtain direction from the Board as to whether (and if so, how) to provide these type
activities (e.g.; farmers markets, flea markets, yard sales, etc.)within Parks and other locations owned by
Collier County.
CONSIDERATIONS: "OpenAir" markets are increasingly popular throughout Collier County. This
trend is similar nationally and the concept of staging these events within public parks is not new. The
National Recreation and Parks Association recently publicized an issue brief specifically addressing this
use. There is precedence for conducting these events within parks throughout the country.
Collier County is in the process of developing updated language within the Land Development Code
(LDC) governing "Open Air" markets for Board consideration. Currently, the County does not have
definitions distinguishing between "Farmers Markets", "Flea Markets (yard sales)", and "Open Air"
markets. On June 24, 2014, the Board directed staff to consider the differences between the various
markets, appropriate locations, and frequency. Staff is preparing to vet the updated regulations to the
Development Services Advisory Committee,the Planning Commission, and the Board within the next 60-
90 days. The updated regulations have not considered the difference between publicly owned land and
private property.
Currently and within the past year, different vendors have rented space and conducted "Open Air"
markets on various County properties (Golden Gate Community Center, Golden Gate Community Park,
Sugden Regional Park, County government complex).Policy questions have arisen regarding this practice
and whether it should continue. Staff believes there are three fundamental policy options for the Board to
consider moving forward,which are as follows:
1) Permit open air markets to be held on County property by private event operators/sponsors.
2) Do not permit open air markets on any County property.
3) Permit open air markets to be held on County property under the direct sponsorship and control of
County government.
Under option #1, staff would develop and the Board would approve guidelines regarding the operation of
these events. The advantage of this approach is that it keeps the burden of compliance on the vendor
managing the event while giving that individual (and staff) more clearly defined expectations and limits
as to how each event is conducted.
With regard to the second option, The City of Naples has a practice that prohibits the scheduling of these
markets within their parks (see attached correspondence). If the County were to adopt a similar policy,
these events would have to locate on private or other public sites. Advantages of this approach would
include that the County is not in the actual or perceived position of competing with private retailers. It
would also keep the parks more available for other uses. The disadvantage of this approach is that it is not
clear whether there are other suitable sites available in these specific communities at this time. Given the
high level of community interest in these events,this may leave a perceived void.
Per option #3, The City of Marco Island runs a very successful Farmer's Market at their Veteran's Park
(see information attached on criteria and application for participation in their market). City staff manages
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each event, including the approval of all vendors, the items that can be sold and ensuring overall
compliance with health and safety standards. This option represents the highest level of government
involvement and would generate the most revenue and expense for the County. It would likely be the best
option for ensuring compliance, but would place a greater burden on staff and might be perceived as
direct competition to private market event operators.
With regard to yard sales, the Parks Department has historically hosted these events at Max Hasse
Community Park, Veterans Community Park, Vineyards Community Park, Immokalee Community Park,
Immokalee South Park and the Golden Gate Community Center. Using the fee associated with the open
space provision in the Board approved fee policy, space is provided to citizens on a regular basis to sell
items that are consistent with "garage sale/yard sale" type items. Staff obtains a yard sale permit issued
by the Growth Management Division pursuant to each event. Additionally, the Department co-sponsors
with the Florida Fruit Growers Association an annual event where fruit trees are sold at Fred W. Coyle
Freedom Park. Staff is proposing no changes to the current practices regarding yard sales.
FISCAL IMPACT: The following is a summary of the fiscal impact associated with each policy option:
Option #1: The Department has budgeted $14,240 in revenues associated with fees from the various open
air market events in FY 15. Under this option,the fiscal impact would remain the same.
Option #2: Discontinuing these events at County parks would eliminate the revenues identified under
option#1.
Option#3: Under this option, staff costs associated with managing these events would be estimated to be
$50,000 annually. The Department would need to establish a fee associated with renting to vendors under
this scenario and determine the frequency of these events. Currently, the fee policy allows for rental of
open space, but a specific fee associated with open air market vendors would need to be established and
approved by the Board. For example, the City of Marco charges vendors $850 per season (with the
season identified from November to April) and limits the number of vendors to 80, which generates
approximately $68,000 annually in revenues for this service.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney, presents no legal
issue at this time,and requires majority vote for direction. -JAK
GROWTH MANAGEMENT IMPACT: The current language most closely pertaining to Farmer's
Markets from the Land Development Code is attached. These events conducted in the parks require a
special temporary use permit(see attached).
RECOMMENDATION: That the Board provides staff direction with respect to the options outlined
herein.
Prepared By: Barry Williams, Director,Parks and Recreation
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COLLIER COUNTY
Board of County Commissioners
Item Number: 11.11.D.
Item Summary: This item to be heard at 2:00 p.m. Recommendation to provide direction
regarding the Operation of"Open Air Markets"within Collier County Parks and other properties. (Barry
Williams, Parks and Recreation Director)
Meeting Date: 2/10/2015
Prepared By
Name: BetancurNatali
Title: Operations Analyst, Beach &Water
2/3/2015 3:43:07 PM
Submitted by
Title: Director-Parks&Recreation, Parks &Recreation
Name: WilliamsBarry
2/3/2015 3:43:09 PM
Approved By
Name: BetancurNatali
Title: Operations Analyst,Beach &Water
Date: 2/3/2015 4:03:44 PM
Name: TownsendAmanda
Title: Director-Operations Support, Public Services Department
Date: 2/3/2015 4:07:56 PM
Name: AlonsoHailey
Title: Operations Analyst,Public Services Department
Date: 2/3/2015 4:11:24 PM
Name: WilliamsBarry
Title: Director-Parks&Recreation, Parks &Recreation
Date: 2/3/2015 4:28:29 PM
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Name: CarnellSteve
Title: Administrator-Public Services,Public Services Department
Date: 2/3/2015 4:53:55 PM
Name: IsacksonMark
Title: Director-Corp Financial and Mngmt Svs, Office of Management&Budget
Date: 2/4/2015 8:27:18 AM
Name: KlatzkowJeff
Title: County Attorney,
Date: 2/4/2015 8:37:13 AM
Name: OchsLeo
Title: County Manager, County Managers Office
Date: 2/4/2015 3:06:14 PM
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From: Dave Lykins [DLykins @naplesgov.com]
Sent: Thursday, January 29, 2015 8:37 AM
To: WilliamsBarry
Subject: RE: Farmers Markets
Barry,
If necessary, that is fine with me.
Original Message
From: WilliamsBarry [mailto:BarryWilliams @colliergov.net]
Sent: Wednesday, January 28, 2015 5:17 PM
To: Dave Lykins
Subject: Re: Farmers Markets
Dave,
Thanks for this perspective. Do you mind if I include this email as
backup
for the agenda item, I'm preparing?
Barry
Sent from my iPhone
On Jan 28, 2015, at 3:43 PM, "Dave Lykins"
<DLykins@ naplesgov.com<mailto:DLykins @naplesgov.com>> wrote:
Barry,
Regrettably, there is no "formal" written policy specific to Farmers
Markets.
That having been said, based on the number of Farmers Markets either
already
established or that continue to expand or be added in new locations
within the
City that are staged on private properties, the City, by design, chooses
not
to compete with the privately run markets.
Some primary reasons include but are not limited to the following:
*Challenges with establishing fair, inclusive, legal and enforceable
guidelines *Determining what vendors and how many vendors become
"qualified"
to participate *Determining what volume of product variety may be desired
by
the public *Determining what is exempt and what requires licensing from
vendors *Obtaining separate liability insurance policies *Challenges in
dealing with vendor conflicts, complaints or attendee dissatisfaction
with
quality of product
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There are numerous other challenges not listed herein. The non-compete
model
used by the City works well and places these and other challenges and
responsibilities on independently operated host sites or market
organizers.
If a City street is used, such as 3rd Street South, City Council
considers a
temporary street closure request on a case-by-case basis. The City does
not
participate in any manner with the market coordination, management or
staging.
If police officers or EMT' s are assigned, the market organizer is
responsible
for payment of City personnel labor costs and any incidental expenses .
such as
street barricades and trash removal.
Dave Lykins
Community Services Director
City of Naples
dlykins @naplesgov.com<mailto:dlykins @naplesgov.com>
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5.04.05-Temporary Events
A. Special Events.
1. Sales and Promotional Events.
a. A temporary use permit is required for temporary sales and/or promotional events on non-
residential property, such as grand openings, going out of business sales, special
promotional sales, sidewalk sales, overstock sales, tent sales, or other similar uses for
sales and promotional events related to the principal activities in operation at the subject
property, unless otherwise provided for in this section.
b. The Administrative Code shall establish the procedural requirements for a temporary use
permit for sales or promotional events.
c. In support of the proposed temporary sale or event, temporary signs, merchandise,
structures, and equipment may be placed subject to approval of a site plan depicting
same.
i. Temporary signage shall be subject to the restrictions set forth in section 5.04.06
ii. All temporary structures and equipment, merchandise, or placement and parking of
vehicles in conjunction with the temporary sale, shall conform to the minimum yard
requirements of the zoning district in which it is located.
iii. A building permit may be required for the erection of temporary structures.
d. Temporary use permits for sales may be issued to the owner(s) of a commercial
establishment, or to the tenant(s) operating within a commercial establishment with the
approval of the property owner or property manager, provided said tenant provides
documentation of a current annual lease with the property owner. Uses permitted by an
approved temporary sales permit shall be operated by the property owner or tenant(s),
except as provided for in sections 5.04.05 A.1.g. and 5.04.05 A.1.h. below.
e. Temporary use permits for sales shall be restricted to those zoning districts in which the
sale of the items would normally be permitted. Further, the sales activity permitted by the
temporary use permit shall be related to the principal commercial activities in operation on
the subject property, except as provided for in subsections 5.04.05 A.1.g. and 5.04.05
A.1.h. below.
f. Special event temporary use permits shall not be issued for undeveloped properties, with
exception to pre-construction ground breaking events with a valid development order.
g. The County Manager or designee may issue temporary use permits for satellite locations
subject to the applicable restrictions set forth in this section, provided the applicant
currently operates a business from a permanent, approved commercial location within the
County. Additionally, the purpose of the temporary sale shall be the same as the principal
purpose of the existing commercial business of the applicant.
h. The County Manager or designee may, in determining a specific benefit to the public, grant
a temporary use permit to facilitate the sale of an item or items not generally available
within a specific planning community, subject to the applicable restrictions set forth in this
section.
2. Sports, religious, and community events.
a. A temporary use permit is required for sports, religious, community, or other similar events
sponsored by profit, nonprofit, charitable, civil, or membership organizations, on lands not
specifically developed and approved for such activities on a regular basis. The County
Manager or designee may grant a nonrenewable temporary use permit of up to 14 days
duration for such events.
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b. Temporary use permits of this type may, in support of the use being permitted, include the
placement of temporary signs, merchandise, structures and equipment, and a mobile
home as an office, but not for residency.
i. Temporary signage shall be subject to the restrictions set forth in section 5.04.06
ii. A building permit may be required for the placement and/or erection of temporary
structures.
c. Temporary use permits in this category shall be restricted to those zoning districts in which
the use would normally be permitted, unless otherwise approved by the Board of County
Commissioners via a public petition request.
d. The County Manager or designee shall accept, without fee, temporary use permit
applications for sports, religious, community, or other similar events, upon presentation of
documentation that the sponsor of the event is a bona fide nonprofit organization and the
event is intended to benefit the community at large or a specific group of individuals. Two
such events per calendar year per organization are eligible for this permit.
3. Special Event time limits.
a. The County Manager or designee may grant nonrenewable temporary use permits of up to
14 days duration,such that during any calendar year the sum total duration of all permits
for such events for that location does not exceed 28 days.
b. For multiple occupancy parcels with 10 or more tenants the total duration of all such
permits shall not exceed 42 days per calendar year.
c. Temporary use permits for special events may be extended up to an additional 4 weeks
when approved by the Board of County Commissioners. Such approval may be subject to
stipulations and additional constraints which shall be noted as conditions of the permit and
the permittee will be required to sign a notarized agreement to abide by such conditions.
B. Temporary seasonal sales. A nonrenewable 5 week temporary use permit may be issued for
seasonal and holiday related temporary sales subject to the following restrictions.
1. Temporary use permits for seasonal sales may be issued only for the following seasonal/holiday
related items:
a. Christmas trees.
b. Fireworks, as allowed by F.S. Chapter 791 and subject to the issuance of an approved
permit by the jurisdictional fire district.
c. Pumpkins.
2. Temporary use permits for seasonal sales may be issued on improved or unimproved
properties.
3. The applicant shall provide a notarized letter from the property owner or property manager
granting permission to utilize the subject property for the temporary seasonal sales.
4. Temporary use permits for seasonal and/or holiday sales may, in support of the use being
permitted, include the placement of signs, merchandise, temporary structures, and equipment.
a. Temporary signage is subject to the restrictions set forth in LDC subsection 5.04.06 A& B.
b. A building permit may be required for the erection of temporary structures.
C. Garage sales: In the case of garage sales, lawn sales, and other similar temporary sales to be held
at private homes, churches and other places of worship, community centers, or other nonprofit
residentially zoned institutions, the County Manager or designee may issue one 2-day permit for
such events during each 6 month period.
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D. Temporary Uses, not elsewhere classified. At the direction of the BCC, the County may, from time to
time, be called upon to allow certain uses for specific periods of time. After public hearing, the
County Manager or designee may issue a Temporary Use Permit upon receipt of satisfactory
evidence that all stipulations and/or requirements have been satisfied.
(Ord. No. 10-23, § 3.FF; Ord. No. 13-56, § 3.P: Ord. No. 14-33. § 3.Q; Ord. No. 14-40, § 2.0)
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5.04.06-Temporary Signs
A. A temporary use permit is required for the placement of any temporary ground sign, snipe sign, or
banner that is not otherwise lawfully permitted. Temporary signs shall be allowed subject to the
restrictions imposed by this section.
1. The County Manager or designee may issue temporary sign permits, classified by use, as
necessary to adequately address each of the temporary signs described within this section. For
each permit type the nonrefundable fee shall be as established in the fee schedule for the
services performed by the Growth Management Division.
2. Temporary signs and banners shall not be erected prior to obtaining the appropriate temporary
use permit, and shall be removed on or before the expiration date of the temporary use permit
authorizing said sign.
3. Standards applicable to all temporary signs.
a. Temporary signs and banners permitted by authority of this section shall not be placed
within any public right-of-way.
i. Sign placement shall not obstruct or impair the safe visibility, ingress, or egress of
pedestrians and motorists.
b. The occupant of a lot, parcel, multi-tenant parcel or mixed use building, may display 1
on-site temporary sign; a second such sign may be displayed on a property having a
second street frontage.
c. Absent specific standards to the contrary, temporary signs shall be located onsite and no
closer than 10 feet to any property line.
d. Temporary signs and banners used on nonresidential or mixed use properties shall not
exceed 32 square feet in sign area or 8 feet in height.
e. Temporary signs used on residentially zoned properties shall not exceed 4 square feet in
area or 3 feet in height.
B. Temporary Sign Permit Types and Standards.
1. Temporary Events. A temporary use permit for a temporary event, issued per section 5.04.05.,
shall allow for the placement of temporary signage as classified and regulated herein.
a. A"sign only"temporary use permit may be issued for temporary ground signs and banners
used to promote a sale, event, or activity not requiring a temporary event temporary use
permit per section 5.04.05 of this Code. Such uses include, however are not limited to,
study or course offerings, vacation camp, non-public indoor events, and sales events
occurring within the confines of an established business.
i. "Sign only" temporary use permits will be allowed, regulated, and enforced as special
event signs.
ii. Time limits for "sign only" temporary use permits shall be the same as those for
special events, see subsection 5.04.05 A.3.
b. Special event signs.
i. Special event signs shall be erected not more than 15 calendar days prior to the
supporting event and shall be removed within 7 calendar days after the event has
taken place.
c. Seasonal sales signs.
d. Garage sales signs. Two temporary signs may be placed on the property where the sale is
being conducted.
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2. Grand Opening signs. A one-time 14-day nonrenewable grand opening sign only temporary use
permit may be issued upon the opening of a new business, or the approved relocation of an
existing business.
a. A current valid Collier County Business Tax Receipt or an approved Land Use and Zoning
Certificate (Non-Residential) may serve as evidence of the new business, or location,
opening.
b. A separate permit is not required for a grand opening sign if being placed in conjunction
with a special event temporary use permit issued per subsection 5.04.05 A.1.
c. A grand opening sign temporary use permit may be obtained only within the first 3 months
of establishing a new business or location.
d. A grand opening sign is limited to an anchored banner.
e. A "sign only" temporary use permit for a grand opening sign shall be exempt from the
annual time limitations identified in subsections 5.04.05 A.3.a. and 5.04.06 C.1.a.ii.
3. "Coming Soon Signs."A onetime non-renewable temporary use permit may be granted, for a
coming soon sign located within a non-residential zoning district, subject to the following:
a. As applied in this section, a coming soon sign is defined as a ground sign used to inform
the public of the intended opening of a new business.
b. A temporary use permit for a sign shall not be issued until the applicant has applied for a
building permit for the principal structure.
c. The temporary use permit number shall be placed at the base of the sign not less than '/z
inch from the bottom.
d. The sign shall not be displayed for a period more than 6 months from the issuance of the
temporary use permit or until the issuance of a permit for the permanent sign, whichever
occurs first. The non-refundable fee for this temporary use permit shall be as set forth in
the fee schedule for the services performed by the Community Development and
Environmental Services Division.
4. Temporary business identification signs. A temporary use permit allowing for the temporary
placement of a sign solely for the purpose of displaying a business name for an existing
business undergoing a permitted renovation, remodel, or repair that would require the
temporary removal of an existing legally conforming sign.
a. As applied in this section, the sign must be constructed of wood, plastic, or other similar
material, may not be a banner sign, and is limited to 16 square feet.
b. If placed in a shopping center or multiple occupancy building, the temporary sign for
each business must be of similar color, lettering, and style.
c. The sign may be affixed to the building or free-standing in front of the building so long as
the sign does not obstruct or interfere with pedestrian or vehicular traffic, parking or fire
lanes, or access to adjacent units.
d. The sign may remain in place for no longer than 120 days, until construction has been
completed, or a permanent sign is installed, whichever occurs first.
5. Temporary sign covers. A non-renewable temporary use permit is required to erect a temporary
sign cover over an existing sign unless otherwise provided herein. Temporary signs shall be
allowed subject to the restrictions imposed by this section.
a. A sign cover made from white vinyl or canvas may be authorized for an existing ground or
pole sign for 120 days, or when the permanent sign is installed, whichever occurs first,
after which time the cover shall be removed, regardless of whether or not the sign face has
been replaced.
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6. Election and Referendum signs. Signs for elections and referendums shall be permitted subject
to the following requirements:
a. A bulk temporary permit shall be obtained prior to the erection, installation, placement, or
display of signage before elections and referendums. The fee for the bulk permit shall be
as set forth in the fee schedule for the services performed by the Community Development
and Environmental Services Division.
b. The bulk permit number shall appear on every sign or on the pole supporting the sign.
c. All signs for which the permit is issued shall be removed within 7 days after the event.
Each sign not removed within the required time shall constitute a separate violation of this
Code. The permittee will be subject to issuance of a citation for each violation from the
Collier County Code Enforcement Board.
d. Signs erected within residentially zoned or used property shall not exceed 4 square feet in
area and 3 feet in height, and shall be located on-site and no closer than 5 feet to any
property line.
e. In all other zoning districts such signs shall not exceed a maximum sign area of 32 square
feet and 8 feet in height, except when affixed to the surface of a building wall, and shall be
located no closer than 10 feet to any property line. The quantity of such signs shall be
limited to 1 sign for each lot or parcel per bulk permit issued.
(Ord. No. 09-55, § 3.A: Ord. No. 10-23. § 3.GG)
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THE CITY OF MARCO ISLAND ,fit
2014 - 2015
n .......f.,.,,,.�. �y Veterans' Community Park
901 Park Avenue
Marco Island, FL 34145
(Corner of Park Avenue and Elkcatn Circle)
Phone:239-642-0575
November 12, 2014 — April 22, 2015
Wednesdays from 7:30 a.m. until 1:00 p.m.
(except Christmas & New Year's weeks)
Christmas & New Year's weeks: Market will be open on Tuesday 12/23 & 12/30
VENDOR APPLICATION AND RULES
Prior to your participation in the market, you must complete and submit this application in its entirety. This application
is for review purposes only. Prior Year approval and your submitted application do not guarantee a space at the Marco
Island Farmers Market. We have limited spaces available. Any New Vendors should include any pictures, menus,
business cards, etc. as needed. We will contact you after your application has been reviewed by our Farmers Market
review team.
PLEASE SUBMIT ALL APPLICATIONS VIA EMAIL TO: SMALLOY(a�CITYOFMARCOISLAND.COM
OR MAIL TO: CITY OF MARCO ISLAND FARMERS MARKET —Attn: Samantha Malloy
50 BALD EAGLE DRIVE, MARCO ISLAND, FL 34145
(Please print)
Name: (Last) (First)
Business Name (If Applicable):
Street Address:
City: State: Zip:
Telephone: ( ) Cell: ( )
Contact Email:
List the names any person representing you at the Farmers Market (working at the market)
Are you a previous Marco Island Farmers Market vendor? YES NO
City of Marco Island .,,^r° "a-,.-'°^f Contract Page 1
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Products proposed to be sold at the market.
Please list all products you intend to sell at the Market. Unapproved items that are being sold may be
required to be removed from your booth. If any vendor refuses to remove any item not provided on this list,
the vendor will be subject to dismissal from the Market with no refund. The Farmers Market manager
reserves the right to allow products not provided on this list, if it is deemed those products fall into the same
category or product type on this list.
Provide an additional sheet if you need to list more items
BE SPECFIC
*Reminder: All Vendors (except Produce) MUST supply a copy of their Sales & Use Tax Certificate with this
application.
ART/CRAFT VENDOR REQUIREMENTS
- NO commercial dealers, NO agents, NO proxies.
- Acceptable Categories include: clay, fiberglass, graphics, jewelry, leather, photography, painting, sculpture.
- The City of Marco Island reserves the right to request images or samples of your work for consideration.
VEGETABLE/FOOD VENDOR REQUIREMENTS
- It is the Responsibility of the vendor to have the proper licensing through the Department of
Agriculture OR the Department of Professional Resources (DBPR).
- All market vendors must be prepared for Health Department inspections, Department of Agriculture and/or
occupational licenses needed prior to the first day. Vendors must keep a copy of all licensing and
paperwork on hand during market operational hours each week.
- A copy of your current license must be submitted with the application. This is very important!
- Homemade food items of any kind are prohibited. Food products must be from approved sources such as
an inspected and permitted food establishment and will be subject to Health Department inspection and
license. The Market requires any Cottage Food Operation to have a food establishment license.
City of Marco Island F^r^,^r° "^'-1-^*Contract Page 2
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CITY OF MARCO ISLAND FARMERS MARKET PAYMENT OPTIONS
PLEASE CHECK THE APPROPRIATE BOX FOR WHICH YOU ARE APPLYING.
ALL VENDOR SPACES ARE 10foot xl2foot.
FULL SEASON VENDOR
n MARCO ISLAND RESIDENT/BUSINESS: $901.00 ($850 + $51 tax)
Number of Spaces Requesting: #
n NON-RESIDENTS/BUSINESS: $1007.00 ($950 + $57 tax)
Number of Spaces Requesting: #
MONTHLY VENDOR (Please check ALL that apply)
n November $212/space Number of Spaces: #
7 December $212/space Number of Spaces: #
n January $212/space Number of Spaces: #
n February $212/space Number of Spaces: #
March $212/space Number of Spaces: #
n April $212/space Number of Spaces: #
FOR OUTSIDE VENDOR SPACES ONLY
(limited spaces available; this does not guarantee you an outside space.)
n PARKING SPOT behind booth space — One time charge: $106. 00 ($100 + $6 tax)
1 . 10SE WHO HAVE BEEN ACCEPTED WILL RECEIVE AN EMAIL THE FIRST WEEK OF OCTOBER.
Please do not submit payment prior to receiving acceptance email.
After acceptance, all fees and copy of your Florida Sales & Use Tax Certificate must be received
no later than 2 weeks in order to reserve the space. (Sales & Use Tax Certificate is not required for
Produce Vendors.)
If ACCEPTED, please mail Fee and copy of your Florida Sales & Use Tax Certificate to:
City of Marco Island Farmers Market— Attn: Samantha Malloy
50 Bald Eagle Drive, Marco Island, FL 34145
PLEASE NOTE:
• Checks/money orders: Driver's license number must be included on all checks. Make checks
payable to: The City of Marco Island.
• To pay by cash or credit card (Visa or Master Card) applications must be submitted, in person, to
Mackie Park, 1361 Andalusia Terrace, Marco Island, FL 34145.
• All fees are Non-Refundable once vendor has been approved and assigned a market number.
F^R MORE INFORMATION OR QUESTIONS
antha Malloy, Community Events Coordinator Alex Galiana, Farmers Market Manager
Email: smallov(c�cityofmarcoisland.com Email: FarmersMkt(&cityofmarcoisland.com
Phone: 239-389-3917 Phone: 239-389-5196
City of Marco Island P^rm^r° ""^r'°°*Contract Page 3
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MARCO ISLAND FARMERS MARKET RULES AND REGULATIONS
(Please sign and date the Signature Sheet after you have read it in its entirety and if you agree to abide by all
Rules and Regulations of the Marco Island Farmers Market.)
• New: ***All vendors (except Produce) must supply a copy of their Sales & Use Tax Certificate
➢ New: Vendors who have outside booths and wish to park their vehicles on the lawn behind their booth
MUST pay a one-time additional fee of $100.00. If you do not wish to pay the additional fee, you must
park at the New Life Community Church.
➢ New: Any vendor who does not park in the designated area without prior approval can be subject to
removal from the market without a refund.
➢ New: An additional charge of$100.00 will be applied to vendors who wish to operate outside of the
boundaries of their allotted space.
➢ New: It is strongly recommended that all vendors maintain their own insurance to cover the extent of
their operations.
New: Inside Vendors —Will not be allowed to maneuver their vehicles through the market after
7:30 a.m. or before 1:15 p.m.
➢ New: Vendors are required to stay at their booths until their designated time (1 p.m. for Outside Vendors
& 1:15 p.m. for Inside Vendors). Any vendor found to be leaving before their designated time without
prior approval by a Farmers Market manager, are subject to removal from the market with no refund.
• All vendors must dispose of and remove their trash at the end of the market day. Use of City
garbage receptacles is not allowed. Dumping on city park property will not be allowed. Violators will be
subject to a trash removal fee of$100.00, and immediate dismissal from the market with no refund. The
Marco Island Recycle Center is located at 990 Chalmers Drive (corner of Chalmers Drive and East
Elkcam Circle).
➢ All vendor products must be maintained within their allotted space and cannot infringe on another
vendors space. All vendor areas must be kept clean.
• The Market reserves the right to ask that unsuitable or unapproved products be removed from any booth
➢ Vendors will not be allowed to play music from cars or radios during the market hours of(7:30 a.m. —
1:00 p.m.). Violation will result in being asked to leave without refund.
Items that are not permitted at the market include: all large potted trees, palms, shrubs, and plants that
are more than 4 feet in height. Vendors selling any of these prohibited items will be asked to leave the
market immediately and may be subject to termination of contract.
• Homemade food items of any kind are prohibited. Food products must be from approved sources such
as an inspected and permitted food establishment. The Market requires any Cottage Food Operation to
have a food establishment license. (Subject to Health Department inspection and license.)
Price gouging will not be permitted. Please keep all prices fair and competitive with neighboring vendors.
➢ All vendors will conduct themselves in a professional and courteous manner to all customers and other
vendors. Shouting or hawking of products is prohibited.
➢ All vendors must bring in their own tables, chairs, tents, garbage pails, weights, etc. as needed for their
booth. We do not supply these necessities.
• Each vendor shall be required to maintain his or her designated area in a safe condition and shall not
create any hazardous conditions. Tents and umbrellas must be weighted properly for wind to ensure the
safety of you and others.
➢ Fees are non-refundable once the vendor has been approved and assigned a market space.
• No vendor may share his or her designated vendor space with any other vendor or any person not
employed by the vendor or sublet his or her rented space at any time.
• All Food and Produce vendors must provide some sort of cover from the sun for their products.
• All Generators must be approved by a Farmers Market manager, BEFORE being brought to any booth.
• All Banners and large signs must be approved before being posted at any booth. Feather Banners and
Flags are not allowed.
➢ The Farmers Market is a place to sell products No solicitation of Services will be allowed.
➢ No Electrical or Water hook up is provided.
City of Marco Island Contract Page 4
Packet Page-92-
2/10/2015 11 .D.
Signature Sheet
*This sheet MUST be signed and returned prior to the opening of the Farmers Market.
Hold Harmless and Indemnification
reby agree to INDEMNIFY, RELEASE, and HOLD HARMLESS the City of Marco Island and the City of Marco
Island Farmers' Market, Collier County and the Officers, Directors, Agents, Leagues, and Employees of these entities
from and against any and all rights, actions, causes of action, suits, losses, damages,judgments, claims, claims of
liabilities, cost and expenses of any kind as well as attorney's fees and court costs at trial and on appeal, of
whatsoever kind or nature to which these entities and individuals may be subjected to as a result of any death,
personal injury, or damage to property arising in any manner from my direct or indirect participation in the City of
Marco Island Farmers' Market, including any such rights, actions, causes of action, suits, losses, damages,
judgments, claims, and claims of liabilities arising out of or resulting from the negligence of these entities or any of
their agents, servants, employees or any independent contractors acting on their behalf. I further agree that this Hold
Harmless Agreement shall apply in the event I am disabled, injured, or incur disease of a temporary or permanent
nature while participating in, or die as a result of participating in, this activity, regardless of the cause including
negligence of the above reference entities, their agents, servants, employees or independent contractors.
This Agreement has been delivered in the County of Collier, State of Florida and shall be construed
in accordance with the laws of Florida and venue for any action arising from this agreement shall be
Collier County, Florida. This agreement may not be modified or amended nor shall any provision of
it be waived except in writing signed by the parties, and in the case of the City of Marco Island,
approved by the City Manager.
1 . The undersigned further certifies that he/she is the responsible person referred to in
the rules and that he/she is authorized:
A -To execute on behalf of the business, and
B - To execute legal process on behalf of the business.
2. I understand that I will not be allocated a space until all of the above documentation is
on file with the City of Marco Island, my application is approved and my fees are paid
in full. All fees are Non-Refundable once location has been assigned.
3. I understand that the City of Marco Island Farmers Market reserves the right to limit or
discontinue the participation of a vendor at any time.
4. I certify that I have fully read and understand the contents of this application in its
entirety and that I fully agree to all of its rules, terms and conditions.
Name of Company:
Signature of Authorized Person Date
Print Name
City of Marco Island "--1-^4--'-^* Contract Page 5
Packet Page-93-
2/10/2015 11.D.
FLORIDA DR-15CS
Sales and Use Tax Return 8.01/09
`` 1j Rule 12A-1.097
Florida Administrative Code
DEPARTMENT Effective 01/09
OF REVENUE Please complete this return.
Attach your check or money order and mail to:
Florida Department of Revenue
5050 W.Tennessee Street
Tallahassee, FL 32399-0120
If the Department mails you a personalized form,
instructions will be enclosed for completing your
2009 return. If you get a form from the Internet or
one of our offices and need instructions,you may
visit us online at www.myflorida.com/dor/forms
or call 800-352-3671 (TDD at 800-367-8331
or 850-922-1115). Make certain you read the
instructions for each line of the return before
completing your 2009 Sales and Use Tax return.
rin
Certificate Number:j 89-1234567890-9 SALES AND USE TAX RETURN HD/PM Date: / / DR-15 R.01/09
Florida 1.Gross Sales 2.Exempt Sales 3.Taxable Amount 4.Tax Collected
A. Sales/Services $35,000.00 $5,000.00 $30,000.00 $2,100.75
B. Taxable Purchases Include use tax on Internet/out-of-state untaxed purchases-.-
C. Commercial Rentals
D. Transient Rentals
E. Food&Beverage Vending
Collection Period Check here 5. Total Amount of Tax Collected $2,100•00
Transient Rental Rate:0.06 Surtax Rate: 0.01 05/31/10 ff donating 6. Less Lawful Deductions $0.00
collection allowance
to education,and 7. Total Tax Due $2,100.00
DBA EXAMPLE leave Line 11 blank. $0.00
8. Less Est Tax Pd/DORCr Memo
Name EXAMPLE CORPORATION,INC 9. Plus Est Tax Due Current Month $0.00
Address 8672 BIRD RD#209 10. Amount Due $2,100.00
City/St/ZIP MIAMI,FL 33155 11. Less Collection Allowance $30 .00 _
12. Plus Penalty $0.00
13. Plus Interest $0.00
r...,Due: 06/01/10
Do Not Write in the Space Below 14. Amount Due with Return $2,070.00
Late After: 06/20/10
-Check here if payment was 9100 0 20099999 0001003031 5 4999999999 0000 5
made electronically.
Certificate Number.l 89-1234567890-9 ( SALES AND USE TAX RETURN HD/PM Date: / / DR-15 R.01/09
Florida 1.Gross Sales 2.Exempt Sales 3.Taxable Amount 4.Tax Collected
A. Sales/Services 1 $35,000.00 1 $5,000.00 j $30,000.00 I $2,100.00 I
B. Taxable Purchases Include use tax on Internet/out-of-state untaxed purchases-.-
•C. Commercial Rentals .
D. Transient Rentals I
E. Food&Beverage Vending
Collection Period I Check here..ri 5. Total Amount of Tax Collected $2 1 O0.00
Transient Rental Rate 0.06 Surtax Rate: 0.01 05/31/1 O f donating ! I $0.00
collection allowance 6. Less Lawful Deductions
to education,and 7. Total Tax Due $2.1 OO.00 DBA EXAMPLE leave Line 11 blank.
876...
. Less Est Tax Pd/DOR Cr Memo $0.00
Flume EXAMPLE CORPORATION,INC 9. Plus Est Tax Due Current Month $0.00
Address 8672 BIRD RD#209 10. Amount Due $2,100.00
city?svZIP MIAMI,FL 33155 11. Less Collection Allowance $30 .00
12. Plus Penalty $0.00
13. Plus Interest $0.00
Due: 06/01/10 Do Not Write in the Space Below 14. Amount Due with Return $2,070.00
E Late After: 06/20/10
-Checkhereifpaymentwas 9100 0 20099999 0001003031 5 4999999999 0000 5
made electronically.
Packet Page -94-
2/10/2015 11 .D.
of ,
THE CITY OF MARCO ISLAND
F ri h j
mss+ :,$ �*• FFFffi
2014 - 2015
tsi
Veterans' Community Park
901 Park A venue
Marco Island, FL 34145
(Corner of Park Avenue and Elkcanz Circle)
Phone: 239-642-0575
November 12, 2014 —April 22, 2015
Wednesdays from 7:30 a.m. until 1:00 p.m.
(except Christmas & New Year's weeks)
Christmas & New Year's weeks: Market will be open on Tuesday 12/23 & 12/30
NON-PROFIT APPLICATION
Prior to your participation in the market, you must submit this completed application form. This application is for review
purposes only. Please include a copy of your 501-C3. Your submitted application does not guarantee a space at the City
of Marco Island Farmers'Market. You will be notified as soon as possible of your status.
Name of Non-Profit Organization
(Please print)
C act Name: (Last) (First)
Organization Address:
City: State: Zip:
Telephone: ( ) Cell: ( )
Email:
Please provide a brief description and mission statement of the organization:
Please describe what you will be displaying or promoting at the market:
Packet Page-95-
Date(s) requesting a non-profit space (10x12): (*Limit 1 week per month, until all other regL.2/10/2015 11 .D.
1. 2.
3. 4.
5. 6.
7. 8.
9. 10.
REQUIREMENTS OF NON-PROFIT ORGANIZATIONS
- Your organization will be responsible for providing your own tent, tables, chairs, garbage collection, and removal.
Tents and/or umbrellas must be weighted properly for wind to ensure safety of you and others. We do not supply
these necessities.
- Set-up of your booth begins no earlier than 5:30 a.m. You may set up at any time between 5:30 a.m. and 7:30 a.m.
After 7:30 a.m., you will not be allowed to maneuver your vehicle through the market. Please be on time upon the start
of the market. In the event that you cannot set-up on time, you must park in the parking lot and carry your items to your
designated spaces.
- Your organization is responsible for all trash disposals. You will not be allowed to dispose of trash on park property.
Violators will be subject to a trash removal fee of$100.00. [Marco Island Recycle Center is located at 990 Chalmers
Drive (corner of Chalmers Drive and East Elkcam].
- You may request as many dates that your organization desires; however, you will be limited to one week per month,
until all other requests are fulfilled. You will be contacted with your market dates upon review.
- 24 hour notice is required for any cancellations. If proper notice is not given, your absence may be considered a no
show' which may result in the loss of all future dates.
- Non-Profit booths are primarily for distributing informational materials. Donations can be accepted; however, any
selling of products (used as a fundraiser only)must be pre-approved by the Farmers Market Manager.
- Selling of food items to help promote your organization is prohibited unless you have the proper licensing through the
Department of Agriculture and prepared for Health Department inspections.
- Please mail or drop off your application to: 50 Bald Eagle Dr. Marco Island, FL 34145.
- Copy of 501-C3 certification must be submitted with application.
I, the undersigned, have read the entire non-profit application packet governing the City of Marco Island
Farmers' Market and agree to adhere to the requirements.
I understand that the City of Marco Island Farmers' Market reserves the right to limit or discontinue the
participation of a vendor at any time. The Market reserves the right to ask that unsuitable or unapproved
products be removed.
Signature: Date:
FOR MORE INFORMATION OR QUESTIONS
Samantha Malloy, Community Events Coordinator Alex Galiana, Farmers Market Manager
Email: smalloy(a�cityofmarcoisland.com Email: FarmersMkt(cr�cityofmarcoisland.com
Phone: 239-389-3917 Phone: 239-389-5196
Packet Page-96-
1 u e 2/10/2015 11 .D.
r, '°c e s .- .mot ,---.-
,,. a �,.F 1' F'' ` it r. .-.-j -€ ,�. `'.F- - �.
22377 BELMONT RIDGE ROAD I ASHBURN, VA 20148-4501 I 800.626.NRPA (6772) I www.nrpa.org
Park Vending and Farmer's Markets:
m y F ' ' Choices
^P & r „,..mo 6
` t
° 1N TRODUC T 6ON FARMER'S MARKETS:
As America grapples ADDRESSING THE GROWING TREND
with the epidemic of
IN FOOD PREFERENCES
obesity, ready access According to the United States Department of
_.,, ,,,, r ,,. ,i,',i,,,,ti,ti,i':,-itr, L , ' -,-=,tt.,:i,t,-,.",:..„,..,.:.:*'''''_'' r„,
�-�- to fresh, reasonably Agriculture's Agricultural Marketing Service,farmer's
priced and wholesome markets are an integral part of the urban/farm linkage
foods has become and have continued to rise in popularity. As of mid
increasingly important 2011, there were 7,1 75 farmer's markets operating
} ddes as a key tactic in throughout the U.S.,a 17 percent increase from 2010.
arsing this growing problem. Major trends in
the U.S.food environment are partly to blame for f,..:the s ty r ham i r''r the e,, `•` ' ` € ''y d
a tae and ot_si, problem, .nclua+ g t,-..„.„„ .
almost unlimited access to fast food restaurants, � � � �
the wide availability of high-calorie, high-fat foods
”'
and the fact that more than 23 million Americans,
including 6.5 million children, live in low-income a .
urban and rural neighborhoods more than a mile .. °
r Fels�` 1,
alAray from a s�rpermarket. > ">' -*'' _ ,.
As cities, towns, and suburbs continue to increase
efforts to improve access to fresh, nutritious and
affordable foods, park - �
" ;_ and recreation agencies Today's farmers are taking advantage of the swelling
can take a leading role in demand for locally-grown food by adopting a broad
k �� of t.
�' ,stti I ;ff° +i �rxf ra age Iternati e production and marketing
it
�x'IL,,,.:- - � 'A efforts- Since pdrK and rnetnoUS 10 capture tills EXpandltlg naarlC:,t. �Verali,
,�:� � �� recreation agencies are the
farmer's markets are, or can be, neighborhood
second highest prcvider destinations and public-gathering places where
fir % 4 of meals to children in community members are provided with a mechanism
the U.S. (second only to with which to participate in collective action towards
schools), they can better serve their constituents by strengthening social networks arid enhancing civic
creating, managing and organizing successful public engagement.
markets and healthy food vending programs. HE c EE:EFi`S F PA MEG�'S i ARt,::TS
Two areas of focus that can play a role in the delivery Public markets are not iust places of commerce;
of wholesome and nutritious foods are farmer`s successful markets help grow and connect urban
markets and vending programs. Farmer's markets and rural economies. They encourage development,
are undergoing a renaissance as consumers strive to enhance real estate values and the tax base, and keep
rebuild local economies and keep human connections money in the local neighborhood. From increasing
flourishing. Vending machines, long perceived as a access to fresh, healthy tool to providing importantt
place to buy snack foods,are increasingly providing revenue streams, markets positively impact local
nut ritiouus alternatives to tlnhealth\r foods- „c e -'!i' a,,J re idrrli5.
Packet Page -9 1
x(77r ,:
M ` '°`1-. "� � 2/10/2015 11 .D.
4.
iti
'' GUIDELINES FOR Types of market development projects include:
SUCCESSFUL
-° r � _ � ■ Site development III Facility design
k',, ,, FARMER'S MARKETS
l , ' ', ;,,, r rsf. • Logistics within the market(loading and unloading, parking)
y ;_ � ' .. Public markets are undergoing a sweeping • Transportation (ingress and egress to and from the market)
.. " ,,x , renaissance as people around the world
' ;:„ -....4, "n; . 4: Some of the important features in farmer's market
r z strive to rebuild local economies and keep
' human connections flourishin development include:
. . � g • Qualified and motivated staff
People love markets for so many reasons,
• Well-designed policy manual for vendors addressing
yet in surveys asking people why they use regulations and operations of the facility
markets, the reason that always rises to the top is the experience:
seeing other people, opportunities for impromptu conversations, ■ Streamlined management structure, minimizing bureaucracy
and the unexpected sensory delights.A great market must be • Flexible and energy-efficient design
carefully planned as a public gathering place and managed within • Incorporation of common area maintenance fee to help offset
a sustainable business structure. cost of utilities and services for tenants
Public markets must have public goals ■ Planning for future market expansion
How does the farmer's market contribute to the community? Consumer Education and Access
While the market can be privately owned, customers should Consumer education and access projects inform the
not be required to pay to participate and it must serve locally consumer about services available at farmer's markets.Types
owned and operated businesses. of consumer education and access projects include:
Public markets: • Surveys • Nutrition • Public safety
• Bring together diverse people • Electronic Benefits Transfer
• Create active public spaces • Special nutrition programs for women, infants, children
• Link urban and rural economies and seniors
• Promote public health
• Provide economic opportunity for vendors Promotion
• Catalyze the renewal of downtowns and neighborhoods Market masters should determine how they make the surrounding
Parks and recreation play an important role in communities aware of the market's existence.Initial promotion and
farmer's markets advertising are required to help create awareness of when the farmer's
market will be operating for the season.Promotional activities should
The busiest, most successful markets are places where people focus on creating a positive image as well as providing details about
want to spend time together; when and where the market will occur.Market organizers should
They can be more than fun: by strategically clustering public describe consumer benefits such as fresher products, producer/
services and activities, markets can actually contribute to consumer interaction,and supporting local farmers.
community health.
Rules
The involvement of park and recreation agencies is key to the
successful development and success of farmer's markets.They Establish a regulatory structure for market operations by drafting
are uniquely qualified to assist not only in the development a set of bylaws. Market managers are responsible for deciding
and organizational tasks required to start a farmer's market, on rules and enforcement practices before the opening day of
but also in incorporating recreational aspects as an important the season and should also outline the enforcement policy and
part of the farmer's market experience. Recreation occurring identify the person responsible for enforcing it.A proper set of
at the farmer's market will strengthen community bonds and rules can alleviate problems that may arise in the future.
plays a significant role in attracting consumers to markets.
HEALTHY VENDING PROGRAMS: CONVERTING
DEVELOPING A FARMER'S MARKET OLD SNACK HABITS TO NUTRITIOUS ONES
In order to develop and maintain a viable farmer's market, According to the 2010 Vending Times Industry Census, the
an organized and well thought out process needs to be vending industry generated over$41.5 billion in food and
implemented.The following are basic areas of focus that will beverage sales.Although vending machines are a popular channel
assist in the effective development of a farmer's market. for convenient snack foods and beverages,they are often a source
Market Development of less-than-healthy products.A great majority of options offered
are high in calories,fat, and added sugars, and low in nutrients.
Market development projects help markets to expand their The prevalence of junk food and sugar-sweetened beverages in
facilities, enhance their buildings, increase sales, conduct vending machines does not support healthy nutritional choices
feasibility studies, and recruit and train market managers and and promotes the consumption of energy-dense foods and
2 vendors. aes,which has been linked to weight gain.
Packet Page 98-
CASE STUDIES 2/10/2015 11 .D.
:, Best practices for implementing HUMBOLT & WEST HUMBOLT PARKS
Iti r7 i4 healthy vending guidelines
f!: i 1 Location:Chicago,Illinois
Using a team-based approach to establish
k, Description: Located on the northwest side of Chicago, Humboldt Park and
E a healthy vending program will help your West Humboldt Park are two of Chicago's 77 officially designated neighborhoods.
a U!J I III organization to increase buy in and to identify In the 1970s,Humboldt Park became dangerous with high levels of gang activity,
- the right strategy to use. Here are some crime,and violence.The neighborhood is economically depressed,with housing
' , suggested components of this approach: values below the city-wide average.Overcrowding,obesity and diabetes remain
4 1, serious problems,as does gang activity and violent crime.
r • Select a leader to champion the program
.," , i ,. Challenges:Since many residents had not been exposed to
• Engage with stakeholders such as 3 healthy food options,park staff were challenged to develop
"� 'n7L. � '� Y P• P 9 P
administrators,staff,food and nutrition service providers, ,/'' te� nutrition education programs and efforts to build trust and
students, parents,and others in the planning process w s' 4 7.'"?4 recognize the cultural norms within the tightly knit Humboldt
fit, community.
• Implement a plan with goals,strategies and time line ,, '44 rh,
*"j, �,... rb. Outcomes:The Humboldt Park and West Humboldt Park
• Pilot test to allow staff to identify healthy,tasty choices and N. t ' *,,
�� Community Health Action Response Team(CHART)launched
adjust to new options , ,, ' ' i;, ` an effort to combat obesity and diabetes by setting a goal of
'1 _ ' i a offering 100-percent healthy choices in the vending machines
• Assess the environment: Determine where vending machines ,
Y at all Chicago Park District facilities.They contended that
are located,what products are offered,and whether there .,;`. t f ,, " ! healthy vending could be profitable as well as beneficial to the
are existing vending policies. Find out what the current t ,,_; ' community's health and wellness.The CHART was able to take
perceptions are among staff and other stakeholders. 'a,, ,. . X advantage of the expiration of an existing Chicago city vending
• ( . ,
• Conduct an annual review to evaluate and revise your vending" N contract by adding a new contract requirement to provide only
4" `' healthy food selections.
guidelines as needed
Lessons Learned:A permitting issue arose that required that new city contracts
Approaches for healthy vending policies apply to all of Chicago's 556 park facilities.This necessitated certain modifications
1. Make healthy choices available to the CHART's proposed policy terms.The park staff has realized that they
need to do more nutrition education in the community,because many residents
Most vending machines do not currently offer healthy options. had never been exposed to healthy food options.Also,residents needed to
Offering healthy food and beverages gives residents the ability to be convinced that behavior changes are essential for better health.Further,
ake healthier choices. planners learned that efforts to promote healthier food choices are more effective
• if community leaders lend their support,that they become familiar with the
4. Make the healthy choice the easy choice through traditional foods and customs of residents,and do outreach through advisory
pricing, marketing and education councils and other neighborhood organizations.
Often the least healthy options in vending machines have the ANN ARBOR FARMER'S MARKET
lowest price and most compelling marketing.These same strategies
can be used to promote healthy options by lowering the price, Location:Ann Arbor,Michigan
increasing the visibility and highlighting the healthiest options. Description:The Ann Arbor Farmer's Market has a rich history as one of the
largest and oldest markets in the country.The city has been running the market
• Use education and marketing to promote healthy products• since it was established in 1919,is a focal point of the community and is a
Work with your vendor(s)to price healthier food and beverages place where residents have been able to purchase fresh locally grown foods
at the lowest cost and less healthy products at the highest cost for generations.The market is managed by a full-time staff person within the
Park and Recreation Department and is set up in a former lumberyard in the
■ Place healthier foods at eye level Kerrytown District,one of four downtown neighborhoods.
• Use signage to identify which products are healthier Challenges:The popularity of the market dwindled in the 1970's and 1980's,
leading to changes that have sparked a revival.The city is trying to expand
■ Limit advertising on vending machines to healthier choices it because there are many more vendors than there are spots available in the
■ Ensure vending machines post calories next to each item in permanent sheds.
accordance with FDA requirements Outcomes: In two major initiatives,Ann Arbor relied on public participation to
3. Offer only healthy food and beverages help shape the future direction of the farmer's market.First,the city developed
a Farmer's Market Commission,composed of Ann Arbor citizens and vendor
If you want to implement the healthiest approach,stocking only representatives.Second,the city is creating a farmer's market master plan,which
healthy foods is the best choice.Consider working toward 100% is being shaped by community input.The Farmer's Market master plan has
healthy vending over a three year period and ultimately eliminate been under development since 2003.Ann Arbor has embarked on an expansion
project to improve existing market facilities and diversify the use of the market
unhealthy products completely. Suggested healthy food and space.
beverage criteria might include the following for product selection:
Lessons Learned:The city followed a community-based planning approach to
Five grams or less of total fat evaluate the future direction of the farmer's market and is using feedback from
• Two grams or less of saturated fat residents as it develops the master plan.Administrators believe that professional
management is an important component of the market's success and passed an
■ Thirty grams or less of sugar ordinance that protects farmland from development and helps keep agricultural
Note:Nuts,seeds and 100 percent juices do not have to meet the above land affordable which is expected to have a positive impact on the Ann Arbor
criteria because they offer unique nutritional benefits Packet Page-99-vlarket,by requiring that all vendors sell locally grown foods. 3
CASE STUDIES 2/10/2015 11 .D.
Assessment
In order to develop and implement your healthy vending policy successfully,the 9.
y :
following must be assessed:
• The current status of vending machines;and - ,-
• The opinion, perceptions and receptivity of vending machine users to healthy �"
h ��
vending changes. i;r i.
, F
Implementation � ,t �
,
Communication is the key in ensuring the successful implementation of your vending
policy. Regular communication with vendors can help ensure that vending machines RIVER MARKET
are being stocked with the foods requested. Communication with vending machine
users can be a means of outreach and education by encouraging the selection of healthy Location:Little Rock,Arkansas
foods. Description:In the 1980s and 1990s,the area
Additional implementation considerations for vendors may include: known now as the Little Rock River Market struggled.
Like many cities around the country,Little Rock saw
• Conduct the vending program in accordance with all federal, state, and local laws businesses and residents depart its central business
• Identify vendors through a competitive procurement process district as its suburbs expanded.
• Negotiate and enter into only those vending contracts that help achieve Challenges:Currently,the market is reaching capacity
established wellness policy objectives and has nowhere to expand.In addition,there was no
thought of dry storage space for either the tenants or
• Ensure vending contracts contain language that permits the enforcement of the the market management.
Wellness Policy objectives to the maximum extent permitted by law
Outcomes:The River Market re-opened in 1996 as
• Enter into only those vending contracts that maximize revenues part of a$300 million riverfront development project
• Provide for accurate and timely revenue reports designed to utilize the scenic charm of the Arkansas
River,the Riverfront Park and existing historical
• Select all products to be vended and ensure that all products are consistent structures along the riverfront.From 1996 to 2006,the
with the wellness policy River Market District has seen almost$780 million in
• Establish the hours vending machines can be operated development since its inception.The area surrounding
the market is called the River Market District and is now
Monitoring and Evaluation home to many of Little Rock's cultural institutions.The
Periodic process monitoring and evaluation is crucial in ensuring that you are obtaining River Market is managed by a small team within the
regular feedback on how your healthy vending policy is working. From your evaluations Little Rock Parks and Recreation Department
you will be able to adjust and refine the vending policy to better suit preferences. Lessons Learned:Plan for growth and allow for dry
CONCLUSION storage and cold storage for each tenant;in addition
to dry storage for the market management that would
As America's obesity epidemic continues to pose a complex public health challenge, include space to store excess toiletries,maintenance
local governments need to address it by creating policies and implementing changes equipment and supplies.Each tenant space should be
in their communities.The solutions include such tried-and-true initiatives as farmer's metered so that tenants are responsible for their own
markets and healthy vending policies and programs, and a growing number of utilities and assess a common area maintenance fee.
jurisdictions are finding new ways to support such efforts.
RESOURCES San Diego Department of Parks and Recreation,2007 Eat Well Work Well, Farmer's Markets and Local Food Marketing,USDA
Farmer's Markets Developing a Healthy Beverage Vending Agreement, www.eatwellworkweltorg/vending.htm Agricultural Marketing Service
Apply to Make a Difference:Farmers Market Promotion The National Policy&Legal Analysis Network to Groves HM,Lawrence 5,Boyle M,Craypo L,Samuels, Grow Your Park Case Studies-Community Gardens
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Issues to Consider,Agribusiness Extension Economist, Options in Vending Machines on County Property:An PAPHS;and Alyson Lorenz,Healthy Vending Guide, Support,United States Department of Agriculture
Colorado State University,2005 Audit of Selected Vending Machines and Review of Nemours Health&Prevention Services NOMAR International Public Market:Public Markets Case
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Formers Markets:Recreation and Leisure as a Catalyst Vending Machine Content Polity,County of San Diego Farmer's Markets
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Lakins,How to Start a Farmers Market,USDA International City/County Management Association, National ri��heatiQil
Agricultural Marketing Services,2007,www.usda.gov Vending August 2006 `i( I V and Park A
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Christine Lafontant,Vending and Concessions Nutritional Agriculture,January 2005. Economics,Purdue University,2007
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