Agenda 01/23/2018 Item #16E101/23/2018
EXECUTIVE SUMMARY
Recommendation to approve Naples News Media Group as the sole source for legal and non -legal
advertisements as exempted procurements and authorize the chair to sign the attached non-
standard agreement.
OBJECTIVE: To provide public service advertisements and broadcast information to the public for
County business, programs and initiatives.
CONSIDERATIONS: As part of its daily operations, County Divisions advertise in the newspaper of
local circulation to promote various community programs and public information, place legally required
notices for issues such as impact fees, solicitations, or public meetings, announce job openings, and any
other advertisement or public notice as required by state statutes. The County has an active contract (17-
7109WV) with Naples News Media Group approved by the Board on February 28, 2017 (Item 16.E.10),
which established discounted rates for advertisements excluding legal and recruitment advertisement.
This contract expires on February 28, 2018.
In 2017, staff negotiated reduced rates for the publication of legal and non-legal advertisement. The rate
for non-legal advertisement, also referred to as “run of paper,” is $39.69 per column inch, per day,
including color. Ads in the Collier Citizen and Marco Eagle will be billed at a rate of $10.00 per column
inch, per day, including color. Legal advertisement remains at the rate of $16.50 per line with a 15%
discount allowed by Florida Statutes to government entities. There has been no price increase for 2018.
This purchase is in accordance with Section 8.4 of the Procurement Ordinance 2017 -08, which allows for
an exemption to the competitive process for advertisements based upon the lack of available competition
and the determination that such an exemption is in the best interest of the County. The approved
exemption form is attached.
FISCAL IMPACT: Funds are budgeted in the user Division’s Cost Centers. Historically, County
Divisions have spent approximately $160,000 annually on legal and non-legal advertisement in the
Naples Daily News (Scripps Media).
GROWTH MANAGEMENT IMPACT: There are no Growth Management Impacts associated with
this action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires majority
vote for Board approval. -SRT
RECOMMENDATION: To approve the purchase of legal and non-legal advertisements as exempted
procurements and authorize the chair to sign the attached non-standard agreement.
Prepared by: Adam Northrup, Procurement Strategist, Procurement Services Division
ATTACHMENT(S)
1. 18-7264-WV Naples Daily_Revenue Agreement_VendSign (PDF)
2. Exemption 104 - Scripps Media r-1 (PDF)
16.E.1
Packet Pg. 433
01/23/2018
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.E.1
Doc ID: 4474
Item Summary: Recommendation to approve Naples News Media Group as the sole source for
legal and non-legal advertisements as exempted procurements and authorize the chair to sign the attached
non-standard agreement.
Meeting Date: 01/23/2018
Prepared by:
Title: Procurement Specialist – Procurement Services
Name: Adam Northrup
01/02/2018 9:56 AM
Submitted by:
Title: – Procurement Services
Name: Ted Coyman
01/02/2018 9:56 AM
Approved By:
Review:
Procurement Services Adam Northrup Additional Reviewer Completed 01/02/2018 9:56 AM
Procurement Services Opal Vann Level 1 Purchasing Gatekeeper Completed 01/02/2018 10:05 AM
Procurement Services Sandra Herrera Additional Reviewer Completed 01/04/2018 9:55 AM
Procurement Services Ted Coyman Additional Reviewer Completed 01/04/2018 5:25 PM
Administrative Services Department Paula Brethauer Level 1 Division Reviewer Completed 01/05/2018 4:40 PM
Administrative Services Department Len Price Level 2 Division Administrator Review Completed 01/11/2018 9:58 AM
County Attorney's Office Scott Teach Level 2 Attorney Review Completed 01/11/2018 1:32 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 01/11/2018 2:46 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 01/11/2018 2:52 PM
Office of Management and Budget Laura Wells Additional Reviewer Completed 01/11/2018 3:32 PM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 01/12/2018 8:41 AM
Board of County Commissioners MaryJo Brock Meeting Pending 01/23/2018 9:00 AM
16.E.1
Packet Pg. 434
16.E.1.aPacket Pg. 435Attachment: 18-7264-WV Naples Daily_Revenue Agreement_VendSign [Revision 1] (4474 : 18-7264 Legal and Non-legal Advertising)
16.E.1.aPacket Pg. 436Attachment: 18-7264-WV Naples Daily_Revenue Agreement_VendSign [Revision 1] (4474 : 18-7264 Legal and Non-legal Advertising)
16.E.1.aPacket Pg. 437Attachment: 18-7264-WV Naples Daily_Revenue Agreement_VendSign [Revision 1] (4474 : 18-7264 Legal and Non-legal Advertising)
16.E.1.aPacket Pg. 438Attachment: 18-7264-WV Naples Daily_Revenue Agreement_VendSign [Revision 1] (4474 : 18-7264 Legal and Non-legal Advertising)
16.E.1.a
Packet Pg. 439 Attachment: 18-7264-WV Naples Daily_Revenue Agreement_VendSign [Revision 1] (4474 : 18-7264 Legal and Non-legal Advertising)
Instructions
The following procurement categories may be eligible for exemption from the competitive process based upon the determination
of the County manager or Designee that approval of such an exemption is in the best interest of the County.
Purchases greater than $50,000 will require final approval by the Board of County C ommissioners.
Requester Name: Vendor Name:
Division: Item / Service:
Budget Year: Anticipated Cost per Fiscal Year:
One time purchase:Multiple Purchases:Requested Date Range: _______________________
1. Government Agency/Non-
Profit
2. Registrations/dues/
training
3. Subscriptions/periodicals/
printed materials
4. Advertisements
5. Utility services – subject
to government control
6. Education/academic
programs/trainers,speakers
7. Legal services 8. Purchases required by
grants/gifts
9.Compatibility/proprietary
with current systems
10. Shop estimates on
disassembled equipment
11. Personnel/recruitment
services
2. Works of art for public
display
13. Direct purchases 14. Financial instruments 15. Entertainment services
for County sponsored events
16. Management studies as
directed by County Manager
17. Resolution/BCC direction (Indicate resolution number and approval date):
Description of Purchase:Enter a description of the item(s) items that will be purchased under this exemption.
Purpose:Describe in detail, the purpose of the requested item(s).
Requested by: Signature: Date:
Division Director: Signature: Date:
Procurement Strategist: Signature: Date:
Procurement Director: Signature: Date:
For Procurement Use Only:
One time approval One year approval Multi-Year Approval:Start ____________ End ____________
Exemptions from the Competitive Process
Swainson Hall Naples Daily News (Scripps Media)
Countywide Legal and Non-Legal Advertising
FY18 -FY19 $160,000
10/01/2017 -09/30/2019
Legal and Non-Legal Advertising
These advertisements are used in the daily operation of the County to promote various community programs,legal advertisement for issues such
as impact fees,solicitations,or public meetings,and any other advertisement as required by state statutes.
Swainson Hall HallSwainson Digitally signed by HallSwainson
Date: 2017.11.20 09:05:48 -05'00'11/20
Edward F.Coyman Jr.
Adam Northrup cn=adamnorthrup@collierg
ov.net
'00'05- 09:09:54 2017.11.20
Edward F.Coyman Jr.tedcoyman@collier
gov.net
Digitally signed by
tedcoyman@colliergov.net
DN: cn=tedcoyman@colliergov.net
Date: 2017.11.22 08:32:09 -05'00'
10/01/2017 09/30/2019
16.E.1.b
Packet Pg. 440 Attachment: Exemption 104 - Scripps Media r-1 (4474 : 18-7264 Legal and Non-legal Advertising)