Backup Documents 10/10/2017 Item #16F 9 ORIGINAL DOCUMENTS CHECKLIST & ROUTING SLIP 1 6 F 9
TO ACCOMPANY ALL ORIGINAL DOCUMENTS SENT TO
THE BOARD OF COUNTY COMMISSIONERS OFFICE FOR SIGNATURE
Print on pink paper. Attach to original document. The completed routing slip and original documents are to be forwarded to the County Attorney
Office at the time the item is placed on the agenda. All completed routing slips and original documents must be received in the County Attorney
Office no later than Monday preceding the Board meetin .
** ROUTING SLIP
Complete routing lines#1 through#2 as appropriate for additional signatures,dates,and/or information needed. If the document is already complete with
the exception of the Chairman's signature,draw a line through routing lines#1 through#2,complete the checklist,and forward to the County Attorney Office.
Route to Addressee(s) (List in routing order) Office Initials Date
1. County Attorney Office County Attorney Office 1(I [0 .i3.
I
2. BCC Office Board of County ( y
Commissioners / VD\LA\\'�
3. Minutes and Records Clerk of Court's Office
(012_40
2-f6ip�
4. Procurement Services Procurement Services
PRIMARY CONTACT INFORMATION
Normally the primary contact is the person who created/prepared the Executive Summary. Primary contact information is needed in the event
one of the addressees above,may need to contact staff for additiioyal or missing information.
Name of Primary Staff Barbara Lance �/ Contact Information 239-252-89,8
Contact/ Department `
Agenda Date Item was October 10,2017 1�' Agenda Item Number 16.F.9
Approved by the BCC F
Type of Document Amendment 1 Number of Original 1
Attached Documents Attached
PO number or account N/A 15-6520 Tourism Lou Hammond
number if document is Public Relations Associates
to be recorded Services
INSTRUCTIONS & CHECKLIST
Initial the Yes column or mark"N/A"in the Not Applicable column,whichever is Yes N/A(Not
appropriate. (Initial) Applicable)
1. Does the document require the chairman's original signature " ' OK • N/A
2. Does the document need to be sent to another agency for addi • us• s7 If yes, N/A
provide the Contact Information(Name;Agency;Address;Phone)on an attached sheet.
3. Original document has been signed/initialed for legal sufficiency. (All documents to be BL
signed by the Chairman,with the exception of most letters,must be reviewed and signed
by the Office of the County Attorney.
4. All handwritten strike-through and revisions have been initialed by the County Attorney's N/A
Office and all other parties except the BCC Chairman and the Clerk to the Board
5. The Chairman's signature line date has been entered as the date of BCC approval of the BL
document or the final negotiated contract date whichever is applicable.
6. "Sign here"tabs are placed on the appropriate pages indicating where the Chairman's BL
signature and initials are required.
7. In most cases(some contracts are an exception),the original document and this routing slip N/A
should be provided to the County Attorney Office at the time the item is input into SIRE.
Some documents are time sensitive and require forwarding to Tallahassee within a certain
time frame or the BCC's actions are nullified. Be aware of your deadlines!
8. The document was approved by the BCC on 10/10/2017 and all changes made during N/A is not
the meeting have been incorporated in the attached document. The County an option for
Attorney's Office has reviewed the changes,if applicable. this line.
9. Initials of attorney verifying that the attached document is the version approved by the N/A is not
BCC,all changes directed by the BCC have been made,and the document is ready for the �•' an option for
Chairman's signature. this line.
16 F 9
MEMORANDUM
Date: October 24, 2017
To: Barbara Lance for Adam Northrup,
Procurement Services
From: Martha Vergara, Deputy Clerk
Minutes & Records Department
Re: Contract #15-6520 "Tourism Public Relations Services"
Contractor: Lou Hammond & Associates, Inc.
Attached for your records is one (1) original of the referenced contract above,
(Item #16F9) adopted by the Board of County Commissioners on Tuesday,
October 10, 2017.
The Board's Minutes & Records Department has kept an original as part of the
Board's Official Records.
If you have any questions, please feel free to contact me at 252-7240.
Thank you.
Attachment
16F 9
FIRST AMENDMENT TO AGREEMENT#I5-6520
FOR
TOURISM PUBLIC RELATIONS SERVICES
THIS AMENDMENT, made and entered into on this aq day of 04/V d 2017, by and
between Lou Hammond & Associates, Inc. (FL), authorized to do business in the State of Florida,
whose business address is 900 Third Avenue, New York, NY 10022 (the "Contractor") and Collier
County,a political subdivision of the State of Florida, (the "County"):
WHEREAS, on April 12, 2016, Item 16.F.4, the County entered into an Agreement with
Contractor to provide a full range of Public Relations services;
WHEREAS, on September 1, 2016, a contract modification through Change Order #1 was
administratively approved to retroactively add Public Relations and Marketing Programs for the Collier
County Museum at a cost of$2,500 per month.
WHEREAS, the parties desire to amend the Agreement to include public relations services
related to Hurricane Irma and incorporate Exhibit A-1 Scope of Services "Post Hurricane Irma Public
Relations Recovery Plan."
NOW, THEREFORE, in consideration of the mutual promises and covenants herein, the
parties agree as follows;
1.The following paragraph is incorporated into Section 3, The Contract Sum, of the
Agreement as follows:
3.4 HURRICANE IRMA SERVICES: The County shall nay the Contractor for the
performance of public relations services related to Hurricane Irma. as outlined in Exhibit A-I Scope of
Services Post Hurricane Irma Public Relations Recovery Plan" for a total amount of not-to-exceed
seventy-five thousand(S75.000.00) through September 30,2018.
2. Exhibit A-1 Scope of Services "Post Hurricane Irma Public Relations Recovery Plan"
attached hereto, is incorporated into the Agreement.
SIGNATURE PAGE TO FOLLOW
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Words Struck Through are deleted; Words Underlined are added ~~`
16F 9
IN WITNESS WHEREOF, the parties hereto, have each, respectively, by an authorized person or
agent,have executed this Amendment on the date and year first written above.
ATTEST:
Dwight E. Brock,cleric of Courts BOARD •F ' • TY COMMISSIONERS
COLLIE' ' . 1TY,FLORIDA
•
'" d' B
Penny Taylor airman
Dated:[')J()brl a i
(SEAL)Attest as to Chairman's
sign lure only.
Contractor's Witnesses: CONTRACTOR:
Lou Ham•• •nd & Ass' •i es,Inc.(FL)
,t\il)' By:‘
First Witness Signature
&I'S—kW t\1ee a-bazok. 4o a fox n6 id
TTy /print witness nameT TType/print signature and titlet
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Co---19L ja.."---------
cond Witness g/aq 7--
11 Date
L c urc Oh >1
TType/print witness nameT
A•pro -d . • Form and L-•..ality:
• sistant County Attorney
CoReen M. (veerie
Print Name
Page 2 of 2
Words St,.".,', Throub= arc deleted; Words Underlined are added ••Cr"`
16F 9
AMENDMENT 1—AGREEMENT#15-6520
EXHIBIT A-1 SCOPE OF SERVICES POST HURRICANE IRMA PUBUC RELATIONS RECOVERY PLAN
LHG
•
LOU HAMMOND GROUP
SCOPE OF SERVICES-Estimated Costs
NAPLES MARCO ISLAND EVERGLADES CVB POST HURRICANE IRMA RESPONSE
Following is a proposed budget not to exceed$75,000 for,but not limited to,the following tactical PR
activities to assist with response to Hurricane Irma:
Tactic Description Budget
BROADCAST OUTREACH Outreach to national outlets that $25,000
visited pre-storm;advise
destination is recovering;invite to
return;Pitch Jack Wert as
destination spokesperson to
national morning shows and cable
news networks;offer interviews
via Skype,phone or via local
affiliates;Leverage"feel good"
stories—showcasing people
getting back to work,helping one
another.
Seek travel expert,such as Emily
Kaufman,for paid in-studio media
tour promoting the Paradise Coast
• as a revitalized vacation
destination.
Costs indude transportation,
accommodations and ancillary
expenses surrounding hosting.
MEDIA/INFLUENCER HOSTING Invite top-tier writers for online $10,000
national media outlets to
destination for visit and see first-
hand
irsthand we are open for business
Handle coordination of press
Itineraries,travel arrangements
Targeting writers that can produce
quickly to help drive fall business
Costs include transportation,
accommodations and ancillary
expenses surrounding hosting.
. �f
16F 9
AMENDMENT 1—AGREEMENT#15-6520
•
EXHIBIT A-1 SCOPE OF SERVICES POST HURRICANE IRMA PUBUC RELATIONS RECOVERY PLAN
LEVERAGE STONE CRAB SEASON Invite Governor Scott,key $5,000
officials,TV crews to"Blessing of
the Stone Crab Fleet'(Sept.30)
Position Stone Crab Festival as the
reemergence of the destination,
top culinary event of the year
(Oct.27-29).Share personal
interest stories;stone crab season
marking the return of local
workforce.Pitch event to national
broadcast news outlets
Outreach to local AP contact,
leverage for coverage nationally
Invite national/regional media to
attend,cover festival.
Costs include production and
transportation for the event and
media as needed.
LEVERAGE EXISTING EVENTS Pitch vertical media associated n/a
with upcoming events for possible
PR coverage to underscore
destination's status
Events:
• Naples International Film
Festival—Oct.26-29
• HydroFlight World
Championship—Oct.28-29
• CME Group Tour •
Championship—Nov.14-19
• Clue B Shark Shootout Golf
Event Dec.4-10
AMPLIFY NAPLES RESTAURANT Target celebrity chefs with $30,000
WEEK connection to Naples(e.g.Emeril
Lagasse,Mario Batali,Sean Brock).
Leverage relationship with Naples
Winter Wine Festival,access to
past chefs
Invite chefs to Naples during
Restaurant Week,donate portion
of proceeds to hurricane relief.
Distribute press release
announcing Celebrity Chef in
destination,consider auction
0
16F 9
special dinner with Chef to benefit
hurricane relief.
Seek media interviews with
participating chefs during
Restaurant Week.
Costs include chef airfare,
accommodations, meals,and any
necessary appearance fees.
GET LOCAL INFLUENCERS/IN- Focus pitching efforts in nearby $5,000
STATE counties unaffected by storm,
encouraging visits.
Coordinate with hotel partners to
offer special rates for Florida
residents, incentivizing travel in
September/October.
Host Instameet with local
influencers—create dedicated
hashtag,#NaplesNow,to share
real-time images. Invite
personalities from local
broadcast/radio to join.
Costs include those associated
with hosting influencers.
CONSTITUENT Create messaging for tourism N/A
COMMUNICATIONS industry partners and constituents
—ensure consistent voice.
Provide toolkit with language
surrounding"Coast is Clear"
including:
• Suggested website copy
• Email auto-signature language
• Social media copy
• Instructions for media
inquiries
• Instructions for consumer
inquiries
Estimate Approved by:
- _9/22/17