Agenda 10/10/2017 Item #16F 410/10/2017
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Promotion and Marketing funding to
support the four upcoming November 2017 Sports Tourism Events up to $27,700 and make a
finding that these expenditures promote tourism.
_____________________________________________________________________________________
OBJECTIVE: Recommend funding support for managing and promoting four upcoming sports events
in Collier County during FY 18.
CONSIDERATIONS: Collier County is scheduled to host the following four events in November 2017.
The Tourism Division Sports Marketing Team has attracted these prestigious events to our community.
The projected hosting costs to manage these events are based on our past experience with similar events,
and the event funding applications from each event organizer. The Tourism Division proposes to pay
Parks and Recreation for the field rental costs and event staff support expenses for each event. Field rental
and event staff assistance are authorized expenditures for the BCC approved Sports Assistance Program.
Funding for these events is subject to TDC recommendation and Board approval.
Winter Nationals Senior Softball Tournament will take place November 7-12, 2017. This is a slow
pitch men’s softball tournament featuring over 100 teams with participants in the 40 plus age categories.
In 2016, this event attracted 2,000 athletes, 720 room nights, TDT revenue of $4,392, and an economic
impact of $1,040,000, for an investment of $5,000 in field rental and event staff cos ts. The 2017 event is
projected to generate 700 room nights. The expenses to be paid for this event will be assistance with a
facility rental up to $5,000 and park staff overtime up to $1,200 for a total of $6,200.
Paradise Shootout will take place November 11-12, 2017. This is a lacrosse tournament that will take
place for the 6th year in Naples at North Collier Regional Park. In 2016, the tournament attracted 1,100
athletes, 375 room nights, TDT revenue of $2,288, and an economic impact of $307,350 for an
investment of $11,700 in event support costs. The 2017 event will feature approximately 50 teams and
looks to generate 400 room nights. The expenses to be paid for this event will be assistance with facility
rental up to $3,200, event marketing assistance up to $6,500, and park staff overtime up to $1,500 for a
total of $11,200.
Red Bull Privateers will take place November 17-18, 2017. This is a new paddle board competition that
will take place in the Marco Island and Cape Romano areas. The event is projected to attract four teams of
SUP paddlers and approximately 400 room nights. The expenses to be paid for this event will be
assistance with marketing fees and equipment rental up to a total of $6,000.
Paradise Coast Fastpitch Invitational will take place November 17-19, 2017. This is a softball event
taking place for the third year in Naples at North Collier Regional Park. This is a college showcase event
attracted twenty Division I and NAIA college coaches for recruiting purposes and featured 297 athle tes,
generated 317 room nights, TDT revenue of $1,934, and an economic impact of $80,230.50 for an
investment of $2,500 for field fees and staff overtime. The 2017 event is projected to attract 300 athletes
and to generate approximately 325 room nights. The expenses to be paid for this event will be assistance
with field rental up to $2,500 and park staff overtime up to $1,800 for a total of $4,300.
FISCAL IMPACT: Funding of up to $27,700 for support of these four sports events is included in the
requested FY 18 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
10/10/2017
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 8-0 at the September 25, 2017 meeting.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: That the Board of County Commissioners approves Tourist Development Tax
Promotion and Marketing funding to support four upcoming November 2017 Sports Tourism Events up
to $27,700 and make a finding that these expenditures promote tourism.
Prepared by: Michael Obyc, Senior Sports Marketing Manager
ATTACHMENT(S)
1. Event Applications (PDF)
10/10/2017
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.4
Doc ID: 3797
Item Summary: Recommendation to approve Tourist Development Tax Promotion and Marketing
funding to support the four upcoming November 2017 Sports Tourism Events up to $27,700 and make a
finding that these expenditures promote tourism.
Meeting Date: 10/10/2017
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
09/26/2017 1:55 PM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
09/26/2017 1:55 PM
Approved By:
Review:
Tourism Ed Caum Deputy Director Review Completed 09/26/2017 2:03 PM
Parks & Recreation Barry Williams Additional Reviewer Completed 09/27/2017 11:58 AM
Tourism Jack Wert Director Review Completed 09/27/2017 3:29 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 09/27/2017 3:56 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 09/28/2017 8:57 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 09/28/2017 10:27 AM
County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 09/28/2017 1:29 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 09/29/2017 3:39 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 10/03/2017 1:15 PM
Board of County Commissioners MaryJo Brock Meeting Pending 10/10/2017 9:00 AM
4
1. Organization Making Request ____________________________
2. Non-Profit Tax ID No. ___________________________________
or Federal Tax ID No.______________________________
3. Contact Person/Responsible Party_________________________
4. Address______________________________________________
5. City:________________ State______ Zip_____________
6. Cell #:____________________ Alternate phone#____________
7. Email: ________________________________________________
8. Name of Event: ________
9. Website: ______________
10. Venue: ___________________________________
11. Sanctioning Organization:_____________________
12. Event Date(s) ___________
13. Description of Event (Format, participants, sanctioning body, etc)
14. History of Event (Past cities event has been held in, past participants, past
number of participants and visitors, etc)
5
Summarize your marketing plan for the event including all planned media.
Economic Impact / participant projections
Total Number of Expected Visitors from outside of Collier County
Projected Accomodations/Room Nights for event:______________________
Use the event calculator at http://www.colliergov.net/index.aspx?page=847
Additional information to support visitor and participant projections
EVENT BUDGET
EVENT EXPENSES:
Intended Uses of Tourist Tax Grant Funds:
Please refer to authorized and unauthorized uses on pages 2 and 3. Provide an itemized summary
indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as
possible, including planned cities where advertising or promotional materials will be
placed. Indicate the total amount you plan to spend for each category or promotion. Use
additional sheets if necessary.
____________________________________________ $___________________________
____________________________________________ $___________________________
____________________________________________ $___________________________
____________________________________________ $___________________________
Total Tourist Tax Funds Requested: $___________________________
6
Certification and Compliance
I hereby certify that the information contained in this application is true and correct to
the best of my knowledge and that I have read the Policies and Procedures of the
Collier County Sports Event Assistance Program and will abide by all legal, financial,
and reporting requirements as a condition of receiving grant funds from the Collier
County Tourist Development Council. Please attach written authorization from
organizing entity showing your authority to apply for this funding.
Name:
Please Print or Type
Organization:
Please Print or Type
(Signature) (Date)
Please send application to:
Michael Obyc
2660 N. Horseshoe Drive, Suite 105
Naples, FL 34104
239-252-6293
MichaelObyc@colliergov.net