Agenda 11/15/2016 Item #16F2 16.F.2
11/15/2016
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Category"B"funding to sponsor The
Gulfshore Holiday Hoopfest and The Naples Holiday Shootout basketball tournaments,totaling
$13,500.00 and make a finding that these expenditures promote tourism.
OBJECTIVE: Approve funding support for managing and supporting two upcoming sports events in
Collier County in December 2016.
CONSIDERATIONS: Collier County will host the following basketball events in December 2016.
These events will take place at Golden Gate High School, Barron Collier High School, and the
Community School of Naples. The Sports Tourism Department,representing Collier County will sponsor
these events as authorized expenditures of tourist tax revenue as we have in past years. Funding for these
events is subject to Board approval.
The Gulfshore Holiday Hoopfest will take place December 27-30,2016.This is a Boys Basketball
Tournament that will attract 16 primarily out of market teams,including two from out of state. This
tournament also serves as a recruiting tool for many college coaches attending.The tournament will be
held at Golden Gate High School and Barron Collier High School. Last year this tournament attracted
about 400 visitors and generated 300 hotel room nights in Collier County.The sponsorship for the 2016
event will be$5,000,providing Collier County use of the sports tourism logo"Athletes in Paradise"on
signage in the gymnasiums,prominent logo location on the tournament website
www.holidayhoopfest.com<http://www.holidayhoopfest.com> and in all tournament promotional
materials distributed for the event.
The Naples Holiday Shootout will take place on December 27-30,2016 at The Community School of
Naples.This event is a Girls Basketball Tournament attracting 16 teams, 8 of which are all from different
states,and one team is from out of the country. This event is one of the top girls basketball tournaments in
the nation featuring many of the top junior prep players in the United States.This tournament also serves
as a recruiting tool for many college coaches who attend the event.Last year this tournament attracted
over 700 visitors and generated 500 room nights in Collier County.The sponsorship for this year's
tournament will be$8,500.00 for which the County will receive promotional and advertising recognition
in print and digital promotional space in the gym during the tournament,in the tournament program,and
PA announcements during the tournament.This event will help promote our area as a top winter escape
for girls youth basketball and supports the promotion of sports tourism in Collier County.
FISCAL IMPACT: Funding of up to $13,500.00 for these two events is included in the BCC approved
FY 17 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 7-0 at the October 24,2016 meeting.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. -CMG
RECOMMENDATION: Recommend approval of Tourist Tax Category "B" funding to sponsor The
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16.F.2
11/15/2016
Gulfshore Holiday Hoopfest and The Naples Holiday Shootout basketball tournaments, totaling
$13,500.00 and make a finding that these expenditures promote tourism.
Prepared By: Michael Obyc, Senior Sports Marketing Manager
ATTACHMENT(S)
1.Basketball Sponsorship backup (PDF)
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16.F.2
11/15/2016
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.2
Item Summary: Recommendation to approve Tourist Development Tax Category "B" funding to
sponsor The Gulfshore Holiday Hoopfest and The Naples Holiday Shootout basketball tournaments,
totaling$13,500.00 and make a finding that these expenditures promote tourism.
Meeting Date: 11/15/2016
Prepared by:
Title: Tourist Development Tax Coordinator—Tourism
Name: Kelly Green
10/26/2016 1:28 PM
Submitted by:
Title: Division Director-Tourism—Tourism
Name: Jack Wert
10/26/2016 1:28 PM
Approved By:
Review:
Tourism Jack Wert Additional Reviewer Completed 10/26/2016 8:59 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 10/27/2016 1:32 PM
County Attorney's Office Jeffrey A.Klatzkow Level 3 County Attorneys Office Review Completed 10/27/2016 3:21 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 10/27/2016 4:33 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 10/28/2016 10:25 AM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 11/06/2016 6:00 PM
Board of County Commissioners MaryJo Brock Meeting Pending 11/15/2016 9:00 AM
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ATHLETICS
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Dear Mr. Obyc,
Naples Holiday Shootout is notorious for gathering 16 of the top teams in High School Girls Basketball and bringing them to thi g
beautiful town of Naples during the holidays. The high level of competition combined with the perfect"winter" beach weathe
makes NHS one of the top holiday tournaments in the country. This year,we have 16 talented groups of female athletes comi g9..
from 10 different states (GA,CA, KY, LA,TX,OH, AR, IL, FL and ON)and 2 different countries(America and Canada)on the date
of December 27th-December 30tH a,
The goals of the Naples Holiday Shootout are to:
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1. Promote tourism in our home area of Naples.
2. Create a safe, respectful and enjoyable environment for young women to play competitive basketball. E
3. Give the community of Naples a great event to attend during the holiday break. o
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The sponsorship contribution from the Naples, Marco Island, Everglades CVB, will be used to help offset the following cost:
• $2,500 in Officials Cost
• $4,500 in Athletic Trainer
• $1,500 for Event Advertising Programs
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Naples Holiday Shootout and Community School will provide the CVB with the following: -c
• CVB logo on the LED scores tables F
• Announcer promotion during games
• Full page ad in the tournament program
• French barricade cover
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• Sign logo on Field House wall N
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Total Contribution from the CVB: $8,500.00
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Thank you, -�
Tournament Contact Information
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Name:Amber O'Malley
Position: Athletic Events Development Coordinator
School: Community School of Naples
Phone: 1-631-406-3815
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The Gulfshore Holiday Hoopfest
Golden Gate High School .` ,
2925 Titan Way
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Naples, FL 34116 Holiday AHoopfest 0
Pete Seitz,AD GGH ;- c
seitzpe@coliierschools.com
Tim Estes,Tournament Director o
estesti( collierschools.cam
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Dear Mr. Obyc, 493
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The prestigious basketball tournament,the Gulfshore Holiday Hoopfest, is an 18 team tournament that will take place g
December 27-30, 2016. With the expanded format,games will be played at Golden Gate High School and Barron Collier
High School. GGHS Athletic Director, Pete Seitz and a group of local community partners will act as the Hoopfest's board
of directors. As was the case in the previous years, local teams from Collier County will be invited to play, as well as
teams from around the state of Florida and beyond. The goals of the Holiday Hoopfest are straight forward: a,
• promote high school boys basketball in Collier County;
• create a competitive holiday tournament for all teams involved;
• raise funds for student-athletes at Golden Gate High School(80%economically needy)
The sponsorship money from the Naples, Marco Island, Everglades CVB, will be used to help offset the follow cost: o
• $5,000 in officials cost '-
• $1,200 in Athletic Trainer
• $1,500 CSO
• $700 FHSAA/NFHS E
• $4,000 workers E
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• $2,000 Team Shirts ai
• $500 Web cast
GGH and the Gulfshore Holiday Hoopfest will provide the CVB with:
• Signage in gym
• Info on holidayhoopfest.com web page(already there)
• Logo on all tournament info
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Again, I want to thank the CVB,without community support,the Gulfshore Holiday Hoopfest would not be possible.
LE
Pete
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Pete Seitz
Activities Coordinator
Golden Gate High School
239-377-1628
In the final analysis, when the game is on the line,the will to win is greater than the skill to win.
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