Resolution 2016-140 RESOLUTION No. 2016 1 4 0
A RESOLUTION SUPERCEDING RESOLUTION
NO. 2015-126 WHICH ESTABLISHED THE
COLLIER AREA TRANSIT (CAT) "ADVERTISING
POLICY AND STANDRADS" AND FEE POLICY.
WHEREAS, the Board of County Commissioners has the authority to approve
the Collier Area Transit (CAT) advertising policy, standards and fee policy; and
WHEREAS, on June 24, 2014, and after due consideration on its agenda and
majority vote, the Board adopted Resolution 2014-141 establishing the CAT advertising
Policy and Standards and the CAT Fee Policy; and
WHEREAS, on June 23, 2015, the Board adopted Resolution 2015-126,
superseding Resolution 2014-141, establishing Standards and Rate Schedule and
approving an advertising agreement,terms and conditions and package rates; and
WHEREAS, to maximize and generate revenues to supplement fares and cover
un-funded operating costs, the County may sell advertising space inside its transit buses,
on its fare media and in its transfer terminals, subject to the Board's established
Advertising Policy and Standards; and
WHEREAS, it is in the public interest to implement terms and conditions and
package rates for the advertising policy.
NOW, THEREFORE BE IT RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF COLLIER COUNTY THAT:
1. The CAT Advertising Fee Policy as provided for pursuant to Resolution No. 2015-
126 is hereby superseded and replaced as follows:
I. PURPOSE
The purpose of this policy is to establish user fees that will partially offset the
cost of providing services to the taxpayers of Collier County.
II. LIMITATIONS
No Waiving of Fees. The Board of County Commissioners shall set all fees
and charges. No fees may be waived, except as stated herein.
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2. Collier Area Transit (CAT) is hereby authorized to set advertising fees in accordance
with the below schedule:
Type #of card Rate per Month per Card
Purchased
Terminal Card(11"X17") 1 $150 to $250 depending on location
5+ $100 to $150 depending on location
5-14 $50
Interior Bus Card(11" X 25") 15+ $30
Smart Card 50 - 99 $10 per card
(not a monthly rate) 100 - 499 $7.50 per card
500+ $5 per card
Type Frequency Rate per Month
Hourly $500
Interior Bus Announcement(30 Sec) GPS/Per Route $500
Terminal Announcement (30 Sec) Hourly - Gov Center $500
Add Size Season Season
Bus Schedule inside cover(6 2"x 3" (Business Card) $250 $600
months) 1/2 Page (4"x 6") $600 $1,200
Full Page (6"x 8") $1,000 $1,500
Package Offerings:
Package Offers Diamond Gold Silver Bronze
Terminal Yes (10) Yes (5) Yes (1) None
Advertising Signs
Interior Bus Signs Yes (24) Yes (24) Yes (24) Yes (24)
Smart Cards (with Yes (1,000) Yes (500) Yes (500) Yes (250)
company logo)
Interior Bus Announcements Yes Yes None None
Interior Terminal Yes Yes None None
Announcements
Monthly Total $6,176 $4,012 $3,033 $2,465
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3. This policy shall be effective July 1, 2016.
This Resolution adopted this 28th day of July, 2016 after motion, second and majority
vote in favor of passage.
ATTEST BOARD OF COUNTY
DWIGHT E. BROCK, CLERK COMMISSIONERS
COLLIER COUNTY, FLORIDA
By: Oja ! O�C. . By:
Prni.249 104...
De uty , Donna Fiala, Chairman
A test ,1-!. h1maws_
signature only.
Approved as to form and legality:
By:
)64-- 12Z/2--
Scott
R. Teach
Deputy County Attorney
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