Agenda 02/09/2016 Item #16D 1 2/9/2016 16.D.1.
EXECUTIVE SUMMARY
Recommendation to approve a Resolution superseding Resolution No. 2015-078 and authorize Collier
Area Transit to implement a Corporate Employee Discount Transit Pass Program with the goal of
encouraging the use of transit.
OBJECTIVE: To introduce employers with a large employment base to transit as an alternate method for
their employees to commute to work.
CONSIDERATIONS: Research has shown that the introduction of discount programs generates an
estimated 25 percentage increase in new ridership on transit systems. The Public Transit &Neighborhood
Enhancement (PTNE) Division staff believes that the implementation of a Corporate Employee Discount
Transit Pass Program will stimulate ridership on Collier Area Transit("CAT"). Increased ridership not only
helps to reduce road congestion but also increases the agency's eligibility for increased grant funds.
Currently, only Collier County employees are afforded a discount to ride the transit system. County
employees can purchase a monthly transit pass for $10.00 compared to $35.00. Less than 6% of County
employees (113)participate in this monthly benefit but the discount is not currently promoted or included in
the new hire process as a benefit. The new Corporate Employee Discount fare will replace the current
County's employee discount fare in order to be consistent with employers of similar size.
PTNE recommends implementing the corporate discount program to employers(public and private) with an
employment base of 300 or more employees working in Collier County. The program will benefit such
employees by providing a reduced stress transportation option, as well as lowering their monthly costs to
travel to work. Based on Collier County's Transit Development Plan, there are over 35 businesses and
organizations with an employment base ranging from 300 to 5,000 employees. In addition to offering this
program to such large employers, staff also recommends including the employees of the Constitutional
officers. Transit agencies in Florida, such as Broward and Tri-Rail, offer similar reduced rate ridership
benefits to companies and employees at a significant discount. PINE is proposing the following Corporate
Discount Program for CAT.
Employer Size Current Price Discount Monthly Cost Annual
Savings/Employee
300 to 500 Employees $35.00 10% $31.50 $42.00
Over 500+Employees $35.00 15% $29.75 $63.00
CAT is partnering with Commuter Services of South West Florida to enroll employees who take public
transit a minimum of three days a week to become eligible for the Guaranteed Emergency Ride Home
(GERH)program—which offers four free taxi rides home in case of unexpected emergencies.
The proposed Corporate Employee Discount Transit Pass Program offers the following:
• Enhances benefits package for public&private employers,without increasing overall costs.
• Helps reduce employees' commuting costs such as gasoline,maintenance and insurance.
• Shows support for creating sustainable communities.
FISCAL IMPACT: The existing one time $2 smart card administrative fee to set up each smart card will
apply to each corporate pass sold. If the current number of County employees continues to take advantage of
the discount,there will be an increase in revenue to CAT by $2,231.75 annually. The program has not yet
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2/9/2016 16.D.1.
been marketed to the other employers within the community, but is anticipated to be a revenue generator to
the system because the corporate discount will target new riders to the transit system.
LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires majority vote
for Board approval.—SRT
GROWTH MANAGEMENT IMPACT: There is no growth management impact associated with this
Executive Summary.
RECOMMENDATION: That the Board of County Commissioners approves approve a Resolution
superseding Resolution No.2015-078 and authorize the creation of a Corporate Discount Fare Structure and
Program.
Prepared by: Corine C.Williams,Public Transit Manager,Public Transit&Neighborhood Enhancement
Attachment:Proposed Resolution
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2/9/2016 16.D.1 .
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.16.D.16.D.1.
Item Summary: Recommendation to approve a Resolution superseding Resolution No.
2015-078 and authorize Collier Area Transit to implement a Corporate Employee Discount
Transit Pass Program with the goal of encouraging the use of transit.
Meeting Date: 2/9/2016
Prepared By
Name: WilliamsCorine
Title: Manager-Public Transit,Public Transit&Neighborhood Enhancemt
11/13/2015 8:49:03 AM
Submitted by
Title: Manager-Public Transit,Public Transit&Neighborhood Enhancemt
Name: WilliamsCorine
11/13/2015 8:49:04 AM
Approved By
Name: SotoCaroline
Title: Management/Budget Analyst,Public Transit&Neighborhood Enhancemt
Date: 1/12/2016 2:31:50 PM
Name: AlonsoHailey
Title: Operations Analyst,Public Services Department
Date: 1/26/2016 11:24:02 AM
Name: AlonsoHailey
Title: Operations Analyst,Public Services Department
Date: 1/26/2016 11:24:52 AM
Name: AlonsoHailey
Title: Operations Analyst,Public Services Department
Date: 1/26/2016 1:53:30 PM
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2/9/2016 16.D.1 .
Name: AlonsoHailey
Title: Operations Analyst,Public Services Department
Date: 1/26/2016 2:05:29 PM
Name: ArnoldMichelle
Title: Division Director-Pub Tran&Nbrhd Enh,Public Transit&Neighborhood Enhancemt
Date: 1/26/2016 2:50:00 PM
Name: CarneliSteve
Title: Department Head-Public Services,Public Services Department
Date: 1/26/2016 4:23:49 PM
Name: OberrathKaren
Title:Accountant, Senior,Grants Management Office
Date: 1/29/2016 11:55:20 AM
Name: TeachScott
Title: Deputy County Attorney, County Attorney
Date: 2/1/2016 8:21:19 AM
Name: KlatzkowJeff
Title: County Attorney,
Date: 2/1/2016 11:19:50 AM
Name: StanleyTherese
Title: Manager-Grants Compliance,Grants Management Office
Date: 2/1/2016 11:44:39 AM
Name: CasalanguidaNick
Title: Deputy County Manager,County Managers Office
Date: 2/1/2016 3:28:12 PM
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_........ .. .
2/9/2016 16.D.1 .
RESOLUTION No.2016-
A RESOLUTION SUPERCEDING RESOLUTION NO. 2015-78, WHICH
REVISED THE COLLIER AREA TRANSIT (CAT) BUS FARES AND
TRANSIT FEE POLICY, AUTHORIZING THE CREATION OF A
CORPORATE DISCOUNT FARE STRUCTURE IN ORDER TO
ENCOURAGE USE OF THE TRANSIT SYSTEM BY LARGE
EMPLOYERS.
WHEREAS, the Board of County Commissioners has the authority to approve the
Collier Area Transit(CAT)bus fares and transit fee policy; and
WHEREAS, on October 23, 2012, after due consideration on its agenda and majority
vote, the Board adopted Resolution 2012-192 establishing the CAT bus fares and transit fee
policy;and
WHEREAS, on February 12, 2013, after due consideration on its agenda and majority
vote, the Board adopted Resolution 2013-28 establishing an additional policy providing for an
elderly/disabled reduced fare for the subcontracted Transportation provider with the Florida
Commission for the Transportation Disadvantaged that provides transportation services under the
non-emergency transportation Medicaid Contract for Collier County; and
WHEREAS, on April 28, 2015, after due consideration on its agenda and majority vote,
the Board adopted Resolution 2015-78, which extended affordable transportation alternatives to
our area youth to encourage participation in education, recreational and employment
opportunities; and
WHEREAS, research has shown that the introduction of discount programs generate an
estimated twenty-five(25)percentage increase in new ridership on transit systems; and
WHEREAS, Collier County would like to implement a corporate discount program for
public and private employers with an employment base of 300 or more working in Collier
County in order to provide a reduced stress transportation option, as well as lowering monthly
costs to travel to work; and
WHEREAS, based on Collier County's Transit Development Plan,there are over thirty-
five (35) businesses and organizations with an employment base ranging from 300 to 5,000
employees; and
WHEREAS, it is further determined to be beneficial to extend this program benefit to
employees of the Constitutional officers and the Board of County Commissioners' employees,
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Ann P. Jennejohn
From: Brock, Mary Jo
Sent: Thursday, February 04, 2016 3:31 PM
To: DLCOMM; Ochs, Leo; Klatzkow,Jeff;Teach, Scott; Minutes and Records;
BrownleeMichael; Flanagan,Jim; Hayes, Karen; Smith, Camden; SwiftAisling;
WillerSpectorLee
Cc: Casalanguida, Nick; Carnell, Steve;Arnold, Michelle;Alonso, Hailey; Brock, Mary Jo
Subject: Item 16D1
Attachments: 16D1 CAT Employee Discount Bus Fares Resolution.pdf
Good afternoon,
Pages 2 and 3 of the proposed Resolution for Item 16D1 was inadvertently omitted from the printed agenda. The
complete Resolution is attached.
Thank you, M1
Mary-Jo Brock - Executive Assistant to Leo E.Ochs,Jr. - County Manager's Office
maryjobrock@colliergov.net
239.252.8364
Under Florida Law,e-mail addresses are public records.If you do not want your e-mail address released in response to a public records request,do not send
electronic mail to this ertity.Instead,contact this office by telephone or in writing.
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RESOLUTION No. 2016-
A RESOLUTION SUPERCEDING RESOLUTION NO. 2015-78, WHICH
REVISED THE COLLIER AREA TRANSIT (CAT) BUS FARES AND
TRANSIT FEE POLICY, AUTHORIZING THE CREATION OF A
CORPORATE DISCOUNT FARE STRUCTURE IN ORDER TO
ENCOURAGE USE OF THE TRANSIT SYSTEM BY LARGE
EMPLOYERS.
WHEREAS, the Board of County Commissioners has the authority to approve the
Collier Area Transit(CAT)bus fares and transit fee policy; and
WHEREAS, on October 23, 2012, after due consideration on its agenda and majority
vote, the Board adopted Resolution 2012-192 establishing the CAT bus fares and transit fee
policy; and
WHEREAS, on February 12, 2013, after due consideration on its agenda and majority
vote, the Board adopted Resolution 2013-28 establishing an additional policy providing for an
elderly/disabled reduced fare for the subcontracted Transportation provider with the Florida
Commission for the Transportation Disadvantaged that provides transportation services under the
non-emergency transportation Medicaid Contract for Collier County; and
WHEREAS, on April 28, 2015, after due consideration on its agenda and majority vote,
the Board adopted Resolution 2015-78, which extended affordable transportation alternatives to
our area youth to encourage participation in education, recreational and employment
opportunities; and
WHEREAS, research has shown that the introduction of discount programs generate an
estimated twenty-five(25)percentage increase in new ridership on transit systems; and
WHEREAS, Collier County would like to implement a corporate discount program for
public and private employers with an employment base of 300 or more working in Collier
County in order to provide a reduced stress transportation option, as well as lowering monthly
costs to travel to work; and
WHEREAS, based on Collier County's Transit Development Plan, there are over thirty-
five (35) businesses and organizations with an employment base ranging from 300 to 5,000
employees; and
WHEREAS, it is further determined to be beneficial to extend this program benefit to
employees of the Constitutional officers and the Board of County Commissioners' employees.
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I c.Q•t).2
NOW, THEREFORE BE IT RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF COLLIER COUNTY THAT:
1. Collier Area Transit (CAT) is hereby authorized to set bus fares in accordance with the
below schedule:
Service Category Full Fare Reduced
Fare'
One-way Fare $1.50 $0.75
Children 5 years of age and younger Free Free
Marco Express $2.50 $1.25
Transfers $0.75 $0.35
Day Passes $4.00 $2.00
Smart Card Passes
7-Day Pass $15.00 $7.50
30-Day Pass $35.00 $17.50
Marco Express 30-Day Pass $70.00 $35.00
Discount Passes2 Cost
Summer Paw Pass(Valid June 1st—August 31st for students $30
age 17 and under. Cost includes Smart Card)
Corporate Pass(300 to 500 Employees) $31.50/mo.
Corporate Pass (Over 500+Employees) $29.75/mo.
Reduced Fares are for members of Medicare, Disabled Community,
those 65 years and older and children 17 and under. ID required. This
fare would also apply to the subcontracted transportation provider with
the Florida Commission for the Transportation Disadvantaged that
provides transportation services under the non-emergency
transportation Medicaid Contract for Collier County.
2Discount Passes are for persons eligible under the identified programs.
2. The CAT Fee Policy is hereby established as follows:
I. PURPOSE
The purpose of this policy is to establish user fees that will partially offset the cost of
providing services to the taxpayers of Collier County.
II. LIMITATIONS
No Waiving of Fees. The Board of County Commissioners shall set all fees and
charges.No fees may be waived,except as stated herein.
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III. FEES
Smart Media Fees Cost
Smart Card $2.00
Smart Card Registration $3.00
Smart Card Replacement without registration $2.00
Smart Card Replacement with registration $1.00
If you do not have an existing Collier Area Transit smart card, it will be
necessary to purchase one with your initial fare. Please see Smart Media
Fee for information.
3. This Resolution adopted and effective on this 9th day of February, 2016 after motion, second
and majority vote in favor of passage.
ATTEST BOARD OF COUNTY COMMISSIONERS
DWIGHT E. BROCK, CLERK COLLIER COUNTY, FLORIDA
By: By:
Deputy Clerk Donna Fiala, Chair
Approved as to form and legality:
By:
Scott R. Teach
Deputy County Attorney
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